CNLA Summer Newsbrief by Canadian Nursery Landscape Association

Let’s Celebrate National Tree Day!

Team Alberta wins gold at Skills Canada

Pink Days in Bloom embraced by industry

Green Industry News Summer 2013 Vol. 22 Issue 3

What’s inside: • Changes announced to TFWP • LNL receives prestigious environment award • Labour saving technology for industry • The recipe for success • Recycling recap • Campfire rose is a hot topic

Make your business work by working on your business Certification Corner, page 10

Delayed worker visas puts strain on industry Due to the striking foreign service workers, the processing of work visas for many people looking to enter Canada has been halted. This has directly impacted several employers in the industry by making it impossible for them to complete the steps required to access the Temporary Foreign Worker Program (TFWP). Barry Paxton, President of Alpha Better Landscaping Inc. in Calgary, Alberta described his company’s situation, “We are still waiting for 17 work visas that should have been approved by the Canadian Consulate in Mexico weeks ago. We are 17 people short on our crews and are unable to fill these positions with Canadian workers.”

Alpha Better Landscaping’s experience is not unique; horticulture companies across Canada are encountering significant economic hardship due to the strike. Given the seasonal nature of this industry, the need for workers is an immediate concern. The Canadian Nursery Landscape Association (CNLA) has sent letters to the Government of Canada and the Professional Association of Foreign Service Officers (PAFSO) urging them to make arrangements that allow the processing of work visas to return to normal. CNLA understands the issues are complex and respects the right to collective action. However, the association is committed to ensuring access to the human resources needed by this industry. If you have any comments or questions regarding this issue, please contact CNLA staff, Joel Beatson joel@cnlaacpp.ca or 1-888-446-3499 ext 8610.

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ASSOCIATION NEWS EXECUTIVE BOARD: President Past President First Vice President Second Vice President

Member Services & Insurance Chair

Christene LeVatte, CLP - NS Bill Stensson - ON Rene Thiebaud, CLP - ON Gerald Boot, CLP - ON

Treasurer Bruce Hunter, CLT, CLD, CLP - BC

DIRECTORS: LNS Representative LOHTA Representative BCLNA Representative Human Resources Chair Public Relations Chair Research Chair Government Relations AQPP Representative NAPPO Chair LNB Representative Garden Centre Canada Chair Certification Chair Landscape Canada Chair LA Representative LM Representative Growers Canada Chair LNL Representative SNLA Representative

Robin Godfrey - NS Alan White - ON Michael Kato - BC Harold Deenen, CLP - ON Bill Hardy, CLP - BC Vic Krahn, CLT - SK Michael Murray - NL Pierre Lavallée - QC Bruce McTavish - BC Darrell Nameth, CLP - NB Anthony O’Neill - NL Jeannette French, CLP - NL Phil Paxton, CLT, CLP - AB David Hinton, CLP - MB John Byland - BC Krista Russell - NL Aaron Krahn - SK

STAFF: Executive Director Victor Santacruz, CAE, CLP victor@cnla-acpp.ca Manager of Industry Human Resources Joel Beatson, CAE, CLP and Professional Development joel@cnla-acpp.ca Member Services Manager Rebecca Doutre, CAE rebecca@cnla-acpp.ca Growers Manager Rita Weerdenburg rita@cnla-acpp.ca Landscape and Garden Centre Julia Ricottone, EP Priorities Manager julia@cnla-acpp.ca Certification Services Crislane Ackermann crislane@cnla-acpp.ca Certification Coordinator Laura Brinton laura@cnla-acpp.ca Minor Use/IPM Co-ordinator Peter Isaacson, B.Sc., MPM peter@cnla-acpp.ca Member Services and Christine Finn Provincial Relations Co-ordinator christine@cnla-acpp.ca Communications Co-ordinator Anne Bowering anne@cnla-acpp.ca Executive Assistant Cheryl Gall cheryl@cnla-acpp.ca Member Services and Chelsea Ten Broek Commodities Assistant chelsea@cnla-acpp.ca Office Assitant Julia Soares julie@cnla-acpp.ca

CNLA Staff Tour New fees for LMO applications among changes announced to TFWP August 7, 2013 – Minister Jason Kenney announced details on the previously announced changes to the Temporary Foreign Worker Program (TFWP). “Our government’s number one priority remains jobs, economic growth and long-term prosperity. These additional reforms help ensure that Canadians are first in line for available jobs,” said Minister Kenney. “They also ensure that taxpayers no longer pay the cost of processing employer applications for temporary foreign workers.” The following is a summary of the changes as per the announcement. At time of publication the CNLA Government Relations committee is working on a response. As previously announced these changes do not apply to the Seasonal Agricultural Workers Program (SAWP) or the Agricultural Stream. All changes are effective as of July 31, 2013 1. A new $275 fee for Labour Market Opinion (LMO) applications per position. Many positive LMO’s go unfilled; the addition of a fee may reduce application volume.

The CNLA staff took a day in June to visit local members in order to learn more about the industry we serve. It was a great opportunity for old and new staff alike to see our members in action. The day began with a visit to Terra’s garden centre, where friendly staff explained their different roles in the centre, finishing with a tour that showed off the merchandizing techniques and plant selection. Next stop was Turf Systems, where president, Alan White, explained the intricacies of lawncare. Staff learned what a day-in-the-life looks like for staff at Turf Systems, as well as the ups and downs of new regulations, especially relating to pesticides and herbicides. The day finished off with a private tour of the Royal Botanical Gardens in Burlington, Ontario. Even though it was still early in the season, the gardens were beautiful and showcased a variety of ways to incorporate native plants into the landscape. A quick history lesson was also on the agenda, as staff learned how this amazing facility came to be. CNLA would like to thank everyone that was involved in making our tour day a very informative and resounding success!

2. English and French will now be the only languages allowed as requirements for employment. 3. Employers will be required to make greater effort to hire Canadians. This includes a longer advertising requirement (four weeks from two) and more channels than the JobBank. 4. Additional questions have been added to the LMO application to ensure that the positions aren’t being created to facilitate outsourcing of Canadian jobs. If you have questions or comments on these changes or others please contact Joel Beatson at CNLA: joel@cnla-acpp.ca or 1-888-446-3499 ext 8610.

Thank-you! The CNLA staff would like to thank everyone that donated to the Relay for Life event in June. The team was able to raise over $1,800 for the Canadian Cancer Society.

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Canadian Nursery Landscape Association / Association Canadienne des Pépiniéristes et des Paysagistes 7856 Fifth Line South, Milton, ON L9T 2X8 | Toll Free: 1-888-446-3499 | Toll Free Fax: 1-866-833-8603 | Email: info@cnla-acpp.ca | www.cnla-acpp.ca

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LNL wins prestigious provincial environment award

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This June, Landscape Newfoundland and Labrador (LNL) was recognized as an Industry Leader with an award at the 24th annual Newfoundland and Labrador Environment Awards. The event is held during Environment Week to showcase the accomplishments of environmental leaders and raise awareness of the individuals, groups and businesses taking action to protect and sustain the environment.

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LNL was recognized for their proven environmental presence through leading the industry by planning and implementing the Atlantic Green Forum and Landscape & Garden Show; promoting and participating in Arbor Day; and educating the industry and public about the importance of sustainable urban landscapes.

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Awards were given by the Hon. Tom Hedderson, Minister of the Environment and Conservation. Each recipient received a plaque and a $1,000 honorarium from the Multi-Materials Stewardship Board (MMSB) to further their own environmental projects or to donate to an environmental cause of their choice. LNL will be putting their grant towards the Atlantic Green Forum. The environmental awards are a joint initiative sponsored by the Department of Environment and Conservation, the MMSB and the Newfoundland and Labrador Women’s Institute.

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Let’s Celebrate National Tree Day on September 25, 2013 www.cnla-acpp.ca/nationaltreeday What? Canadians are gearing up to celebrate Canada’s third National Tree Day, happening on Wednesday, September 25. Created in 2011, when a private members bill was passed in the House of Commons, it is a day set aside each year to celebrate the many benefits that trees provide. Let’s celebrate together and show Canada that trees matter! CNLA members are participating in a variety of ways, from holding sales to planting trees. Many will be visiting their local schools and community centres to lead a planting demonstration, teaching the proper care and benefit of trees. If you are interested in holding a planting demonstration and would like to be connected with a school, let us know and we will help to match you with a school in your area. Tree Canada has prepared a lot of materials to help you lead a successful event, visit www.nationaltreeday.ca for more information. A map of participating members will be posted on the CNLA website at www.cnla-acpp.ca/nationaltreeday. If you would like to have your event listed, simply register online or email Anne Bowering at anne@cnla-acpp.ca. Registration also gives you access to Tree Canada’s National Tree Day contest, for a chance to win a trip!

Why? • Demonstrates your care for the environment • Promotes your leadership in the industry to your community • Brings the power and publicity of a national event to your area • Educates youth about the professional careers available in the green industry • Reminds the public that fall is a great time to plant

Next Steps • By registering with CNLA, you are simply letting us know how your company is celebrating National Tree Day so that we can help promote you. • If you are leading a planting event, be sure to connect with your school or community group soon to arrange the logistics. • Ensure media coverage of your event – you’re doing a good thing so spread the word! CNLA will be promoting the event to the major media channels, but it’s up to you to involve your local media. • If your local media doesn’t make it out, send them the story afterwards. Press release templates are available online. • Document the event: designate one of your staff to take pictures and video

National sponsorship opportunities Get recognized! There are four exciting options available to partner with CNLA through sponsorship. Each sponsorship is exclusive. Each offers complimentary advertising in CNLA communications. Each is guaranteed to get your message heard by CNLA’s 3,800 member companies. And much more! Visit www.cnla-acpp.ca/sponsorship for more information.

• Official website sponsor of www.cnla-acpp.ca • Grower of the Year Award • Garden Centre of the Year Award • Green for Life Community Award

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Common sense safety also means watching out for the safety of your fellow workers. Speak up if they are putting themselves, or someone else, at risk.

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Pink Tree Project blooms in NL This June, Nova Bus and the St. John’s Transportation Commission took part in the inaugaral corporate pink tree planting, under the “Pink Tree Project” in support of the Canadian Breast Cancer Foundation (CBCF) – Atlantic Region. The Pink Tree Project is part of the Pink Days in Bloom fundraiser, spearheaded by Linda Ryan.

Sherry Ryan (LNL), Paula Tessier (CBCF), Linda Ryan (Metrobus and Pink Days in Bloom), Pat Puddester (Pat’s Plants and Gardens), Sean Russell (Russell’s Land Design)

In 2011, Ryan was on medical leave from her job at Metrobus recovering from cancer treatments when she began leading the fundraiser. The CBCF – Atlantic Region has adopted Pink Days in Bloom as a signature summer fundraiser and is piloting the program across Atlantic Canada. Landscape Newfoundland and Labrador (LNL) has been a large supporter of the event, with seven garden centres hosting events in the summer of 2012, raising a collective $25,000. Now, heading into its third season, Pink Days in Bloom has grown to more than 20 events island-wide.

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LNL members were quick to help with the first ever Pink Tree Project planting. Pat’s Plants and Gardens provided the tree and Russell’s Land Design assisted in the planting. The Pink Tree Project is part of the new “Blooming” initiative, where participating garden centres will donate a portion of the sales from pink blooming trees to the CBCFAtlantic Region. Monies raised help fund innovative breast cancer research, programs and equipment throughout the Atlantic Provinces.

Pink Days on the Trail In July, Jim Landry (Landscape NB and PEI Executive Director) biked across PEI to raise money for the CBCF - Atlantic Region. Jim made the 360km trek across the island over three days, stopping in to say hi to various LPEI members and Pink Days supporters along the way.

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Scan for offer details. Visit CatResourceCenter.com/CNLA to download your discount card. *To redeem your credit: Your discount card and a CNLA membership confirmation letter must be presented to your local Cat dealer at time of quote. This offer applies to new Cat machines and select new Work Tool attachments purchased by Canadian Nursery Landscape Association members before December 31, 2013. Limit of one credit per new Cat machine and one credit per new Work Tool purchased. Offer available on new quotes only and not to be combined with any other offer. Contact your local dealer to see the complete discount pricing available per model. Subject to credit approval. Valid only at Cat dealer locations in the U.S. and Canada. Subject to change without prior notice. Contact membershipservices@cnla-acpp.ca or call 1-888-446-3499 for a CNLA membership confirmation letter. CAT, CATERPILLAR, their respective logos, “Caterpillar Yellow,” the “Power Edge” trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. © 2013 Caterpillar. All Rights Reserved.

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Save the date for Landscape Ontario’s Garden & Floral EXPO October 23-24, 2013 Toronto Congress Centre www.loexpo.ca

CanWest Hort Show September 18 & 19, 2013 Vancouver Convention Centre www.CanWestHortShow.com

Top UK Designer Headlines at CanWest Four time Chelsea Flower Show medalist, Jo Thompson, is headlining the Landscape Designers Symposium taking place on September 17. Participants will learn about her design process while observing her stunning designs. Exclusive Clinics and Seminars CanWest is offering a very unique clinic on making ‘Compost Tea’. Mario Lanthier of Crop Health Advising is conducting this ‘hands on clinic’ where participants will make aerated compost tea from start to finish.

Photo courtesy of Jo Thompson

An advanced level ‘Pruning Workshop’ is also on the roster with celebrity and master pruner, Cass Turnbull of Plant Amnesty. As the popularity of outdoor kitchens soar, so does the revenue opportunity for landscapers and retailers. Dale Seiden, Alfresco Grills, California, one of North America’s top outdoor kitchen designers, will be on deck to identify trends, design, and key factors when selecting appliances.

A Focus on Retail Steve Bailey is conducting a half day clinic on Financial Management for garden centres. No stuffy accounting talk, no concepts that are beyond the grasp of any garden center retailer, big or small just plain talk about how to make more money selling plants and hardlines. Jonn Karsseboom, rebel leader with an unconventional garden centre, will share his ideas and observations that have worked well for him and for his business. ‘Optimizing Store Layout’ and ‘Silent Selling Strategies to Increase Conversion Rate’ are also on the roster for retailers with retail expert, Natalie Tan. It’s Going to Be a Party! That’s the theme of this year’s show to celebrate the BC Landscape & Nursery Association’s (BCLNA) 60th Anniversary. The BCLNA welcomes CNLA members from throughout Canada to CanWest. Source new suppliers and network with colleagues in person. Check out the latest products available in BC’s marketplace. Take advantage of show specials and a chance to win a $1,000 Cash Prize. Interested in Exhibiting? Only a limited number of booths are available. Call Suvan Breen to reserve your space: 604-575-3516 or sbreen@bclna.com.

Do you have inventory needs that have to be filled? Are you looking for unique products to differentiate your store from competitors? Would you like a glimpse of what retail trends are shaping your future? If you have answered with a resounding yes, then plan to attend Landscape Ontario’s Garden & Floral Expo, October 23-24, 2013. Expo 2013 is the horticulture/floriculture event, where year after year, Canada’s savviest retailers gather to compare products, make inventory choices, and learn about trends from top-notch international retailers. It offers the best opportunity to meet with hundreds of suppliers in two intense days - an efficient use of your time. With a goal to grow your business, you can’t beat the power of face-to-face conversations. Garden & Floral Expo 2013 is the place for unmatched networking, professional development, idea sharing and the inspiration needed to compete in the new world of retail. Building the future: they don’t make gardeners like they used to Jim Hole will lead this thought-provoking session, describing the evolution from Hole’s Farm in the 60’s to the Enjoy Centre. He will describe the many challenges along the path to completion of the ‘Enjoy Centre’ and explain how it has embraced a new generation of customers who don’t necessarily see themselves as gardeners. Jim Hole is Alberta’s most articulate and knowledgeable horticulturist, known for his business savvy. He is ardent about plants, conservation, the environment and business. His passion will “get you down and dirty” so that you can teach your customers how to regenerate their lives through gardening. You’ll be charmed by his legendary humour and engaging spirit.

Jim Hole, speaking at EXPO this fall

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Pink Days on the Trail continued... The final donation tally was $3,755, surpassing Jim’s original goal of $3,000. Jim thanks the kind members of LNB and LPEI who generously supported the cause. CNLA extends it congratulations to Jim and all of the members that helped along the way

Jim and the folks at Red Oak Landscaping

Labour saving technology for horticulture The Horticulture Value Chain Round Table (HVCRT) Labour Working Group – Innovation sub-committee has released a report on the labour saving technologies that exist for the horticulture industry. Given our industry’s heavy reliance on human resources and the continued struggle we have on finding willing and able labour, a look towards innovation is much needed.

technology and case studies. It is exciting to see the many emerging technologies being created and tested within Canada. There is a strong focus on edible horticulture, but there are many good examples of ornamental applications. The report is published by the Vineland Research and Innovation Centre and can be found at www.cnla-acpp.ca/research.

STAY CONNECTED

The study is broken into three main components: existing technology, emerging

There are many ways you can take part in Pink Days in Bloom. Every week pick a pink-blooming plant and promote it, with a portion of the sales going to the Canadian Breast Cancer Foundation; host a garden party or tour and charge admission; have a BBQ; or plant a pink blooming tree for National Tree Day. These are just some of the things you could do to bring awareness to this great cause. For more information, check out the Pink Days in Bloom page on Facebook.

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The importance of parks and green spaces ELCA released results of a study on the satisfaction of green spaces in metropolises, based on a citizens survey from 10 European metropolises. 50% of respondents use parks and green spaces at least once a week. Nine out of 10 users of parks and green spaces believe it is very important that they are designed attractively and are visually pleasing. Citizens feel that it is important that green spaces are professionally maintained and have a large variety of trees and plants. ELCA is using this study to show politicians that urban green spaces can offer more potential for social functions, while contributing to improving air quality and offsetting high temperatures. It is a financially viable option for municipalities For more information on this study, please see ELCA’s press release: www.elca.info/en > News > “EU Green Atlas” ELCA is also making requests to the European Union to take more action to ensure that green infrastructure is included in projects. www.elca.info/en > News > “EU Acknowledges Value and Benefits of Urban Green Spaces”

The recipe for success Advice from industry heavyweight Clintar Landscape Management as it celebrates its 40th year. Clintar Landscape Management is celebrating its 40th year in business with two new franchises in Calgary and Vancouver. Clintar president, Bob Wilton, started the property maintenance company in 1973 as a small weed control service, adding lawncare and landscaping a couple of years later. Wilton’s move to expand his business through franchising in the 1980s was met with skepticism at first. However,

Photo courtesy of Flynn Canada Ltd.

with 24 franchises in operation across North America, Clintar has proven itself as a truly forward thinking company. Steady growth took Clintar to $10 million in sales for the first time in 1999; today its annual sales reach beyond $50 million. When asked about his success, Wilton says,

So what advice does this industry giant have for those just starting out? “Know your numbers!” Wilton suggests taking part in the educational seminars offered to members at all levels of experience and background, “A business is a business and you need to know your financials and [your provincial association] can help.”

“Our success, getting to 40 years, moving into the future with pride – it’s all based on having franchisees who commit to the business with a full tank of gas. We’re not selling service, we’re selling relationships. Combine this with a system of strict, proven, company-wide guidelines; this is how we outperform.”

Wilton also credits his membership to Landscape Ontario and CNLA, especially the certification program, as another key to Clintar’s success.

In their 40th year, Clintar has started using the slogan, “Green since 1973”. This is not only linked to its familiar green branding, but also its commitment to protecting the environment. The company strives to be “green” with a variety of methods including carefully monitored fuel consumption, reducing the use of fertilizers and pesticides, and supporting research. When asked for some simple steps that companies can take to reduce their impact on the environment, Wilton said,

Other association benefits include involvement in the Snow & Ice commodity group and member savings programs, like the GMC vehicle discounts. Wilton says,

“We believe that well trained Certified people are good for our company and for the industry. It simply is the right thing to do.”

“Annual investment in your provincial “Green for Life” membership is the best money you will spend every year and the more you participate, the more you will benefit.”

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Alberta wins gold at Skills Canada This year’s Skills Canada event in Vancouver BC was another amazing showcase of the skilled trades, especially Landscape Horticulture. Six teams from five post-secondary programs across Canada came to BC Place (home of the Lions) to compete over two days in a skills showcase. Each team is given a set of drawings and a competition area and have to build and interpret it the best they can in the time given. Skills Canada is often referred to as the Olympics for the trades. The teams of two have to work hard and smart to achieve excellence.

teaching them how to plant and care for them. There were lineups of kids and parents all jostling for a strawberry plant; it was really marvelous to see how excited people were. Team Alberta, Nicholas Arnoldussen and David Grisnich, took the Gold medal. Michaëll Picard and Gabriel Tougas of Quebec won silver and Kevin O’Connor and Jason Thompson of the host province came away with bronze. It was a very tight competition and all teams did very well. Landscape Gardening also won the award for best setup in the competition out of over 40 trades. Congratulations to Annika Kristensen and a big thank-you for all your hard work making everything look good and run smoothly!

Skills Canada brought in more than 6,000 school age children (late grade school to early high school) to focus on promotion of careers in the skilled trades. HortEducation BC hosted a try-a-trade where they gave away over 1,000 plants to youth while

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COPF and CNLA to synergize operations The Canadian Ornamental Plant Foundation (COPF) has partnered with the Canadian Nursery Landscape Association (CNLA) in order to streamline resources to better serve industry. Earlier this spring, the COPF head office moved to Milton, Ontario to join the CNLA workspace. Working side-by-side, while retaining their separate identities, the associations will be able to share administrative, accounting and communications support. This partnership provides COPF with the infrastructure and administrative assistance required while it undergoes restructuring to meet the needs of a changing industry. This includes new programs primarily focused on the emerging needs of the nursery sectors, as Plant Breeder Rights, trademarking, licensing and grower responsibilities are all increasing. As COPF develops and expands the nursery side of its operations, the relationships and programs with the greenhouse sector will continue. CNLA’s values are congruent with COPF’s, ensuring that the new nursery services will truly match the needs of industry, while benefiting both associations. Besides the evident benefits associated with resource sharing, this partnership supports all sectors of the industry and ultimately, the consumer. COPF protects licensee investments and generates funds for new variety breeding. This support of breeders allows for new genetics to enter the market, which introduces fresh trends, colours, shapes, uses and improvements. Both associations have made the transition smoothly and are excited about what this new relationship means for industry. COPF Executive Director Victoria Turner Shoemaker said, “An industry supported COPF is important for the long-term vitality of the ornamental sector in Canada. A strong partnership with CNLA will ensure that COPF remains industry driven and focused.”

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certified

Certification Corner

Make your business work by working on your business The Landscape Industry Certified Manager designation is for a select group of business owners and managers that have chosen to set themselves apart for the competition by proudly achieving their designation. Less than one percent of all owner/managers in our industry can claim they are Landscape Industry Certified. There are many pathways to achieving your Landscape Industry Certified Manager designation 1. Write the exam! There are seven written sections covering all aspects of landscape business operations. With flexible testing opportunities you can challenge the test all at once, or ladder the sections. It’s all up to you! 2. Self-Guided Study. There is a study manual that corresponds with each written test section. These manuals are developed by the industry, and are a great reference not only in preparation for the test, but for your every day business operations. 3. Industry Workshops and Seminars. Provincial associations run Manager study workshops, or seminars that will aide in manager preparation or bring in speakers to trade shows and conferences that cover the same core competencies. The Humber College Continuing Education program has developed an online course that is available across Canada. It provides detailed course work that you can work into your schedule. For more information on this program go to humber.ca/continuingeducation Each path leads you to achieving your certification in a way that suits your life and your business. Show your customers, your employees and your peers just how professional you are. Count yourself as one of the leaders in our industry. Get Landscape Industry Certified today!

Cable Baker CLT, CLP, Hedy Dyck, Jeff Folley CLT, CLP and Rob Welsh CLT

Summer testing is in full swing

knowing they are hiring knowledgeable, reliable, qualified professionals.” -Jeff Foley, Landscape Industry Certified Manager & Technician

Landscape Industry Certification Summer testing is in full swing, with the BCLNA test on July 12-13 at the Kwantlen Polytechnic University in Langley, BC.

Certification would not be possible without the dedication from the Judges, JTAs, staff and the committee who make it all happen.

We would like to recognize Para Space Landscaping Inc. for supporting the Certification Program; Para Space registered 25 staff members to challenge various designations. “Our company supports the professional development of our employees through the certification program, Not only does it increase ability and confidence of our staff but our customers benefit from

We are now gearing up for the much anticipated fall testing opportunities across the country. To find out where the next tests are near you go to landscapeindustrycertified.org. Calling all newly certified professionals we welcome you to get involve with certification, by judging, volunteering, or participating in future tests. Contact Laura at laura@cnla-acpp.ca.

CERTIFICATION TEST DATES Plan ahead for upcoming certification test dates. The following locations will be holding exams to challenge the industry’s future Landscape Industry Certified Technicians, Designers and Managers and Retail Horticulturists. Visit www.landscapeindustrycertified.org for more information and links to exam applications.

WRITTEN AND HANDS ON TEST DATES AND LOCATIONS: September 26-27

Kemptville, ON

October 18-19

Langley, BC

October 23

Landscape Ontario Expo (written only)

October 31 - November 1

Milton, ON

November 1-2

Truro, NS

November 20

HortEast, NB (written only)

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Landscapers Corner Lessons learned from Europe In early June, CNLA President Christene LeVatte, CLP and Landscape Canada Committee Chair Phil Paxton, CLT, CLP attended an Urban Green Congress in Hamburg, Germany, put on by the European Landscape Contractors Association (ELCA). This Congress was a chance to learn from the success stories in Europe where green infrastructure has been implemented, and is considered a valuable part of cities. The European industry has the advantage of age, culture and a lack of real estate, meaning they need to be smarter about how their cities grow. They have had more opportunities to work with government and implement policy changes. Because of this, green spaces are an essential part of urban planning in Europe, and regions are now starting to integrate them into every aspect of the city, including transportation planning, living, economies, as well as the social and communication side to keep people connected to green space. Information was shared on connections people have with parks and green space, and how to maintain that connection through green infrastructure. Green is what identifies cities, and often, green infrastructure is what prevails in the city, not actual buildings. There is a lot to learn from the European industry, which is why it is important to maintain our connection with ELCA. In Canada, we need to emphasize health and the environment to change policy at the municipal level, and encourage green infrastructure in our cities. Europe is now

looking beyond green cities, and focusing on “intelligent cities.” This concept will integrate green spaces with everything including urban planning, transportation planning, the economy, living and social aspects of cities, and communication. A lot of information was brought back, and ideas are flowing through the Landscape Canada Committee, and being shared with other CNLA committees and Provincial Associations. If you are interested in networking with the European industry, consider registering for the upcoming NYC Study Trip in October. It will be a great chance to learn about what is happening in other parts of the world, while taking in a great horticulture-related tour! For more information, please visit www.cnla-acpp.ca/landscapers.

You could present at the Sustainable Communities Conference The Federation of Canadian Municipalities (FCM) is hosting its Sustainable Communities Conference from February 12-13, 2014 in PEI. This conference is a great way for our industry to get in front of municipal policy makers across the country, and we want to see CNLA members on the speaker list. Take advantage of this opportunity to show cities how much benefit comes with connecting green space to urban design (if you attend the ELCA NYC tour in October, you might get a few additional ideas!).

Your projects are what can offer real examples of what our industry can do. Consider a project you have worked on that utilizes living green infrastructure to make a healthier, economically viable space. Has that project made significant improvements in stormwater management and/or energy savings? If so, this conference could be the perfect opportunity to show it off. If you are interested in presenting at the Sustainable Communities Conference, please submit a submission of interest to FCM (available directly from FCM, or through CNLA). If you are selected as a presenter, CNLA can help you prepare for the event, providing existing research and information we have learned about green infrastructure. For questions, please contact Julia Ricottone at the CNLA office at 1-888-446-3499 x8615, or julia@cnla-acpp.ca

Municipal Connections Municipalities want to build healthy cities, however, they need to start incorporating green space into their planning and development. Nationally, the federal government is interested in source water protection, and providing support for sustainable infrastructure – two things that our industry can help with. The Federation of Canadian Municipalities (FCM) has funding available for plans, studies and projects. If you are working on a municipal project that relates to these issues such as brownfield redevelopment, water or energy, take a look at the Green Municipal Fund website to see if your project will qualify. Your project will be highlighted on their website, and could be used as a basis for future policies and regulations. CNLA is connecting with the Federation of Canadian Municipalities to speak directly with municipalities and build stronger relationships that will enable our industry’s work to be recognized. Working with them gives us insight to what municipalities are looking for, and puts us in the forefront as experts when they are developing new green infrastructure policies for the future.

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Garden Centres Corner Garden Centre of the Year award now open for entries

reuse the pots again, and others have them picked up by a local recycler to divert from the landfill. This decreases the hype of a national event, but our members still like having this 10-day event, where they can be part of the bigger picture - an industry who is environmentally conscious.

Garden Centre of the Year Award was created to help better recognize the professional work of our retail members. This is the second year of the program, and it is open to members only. Entries may come direct to CNLA, but only in the instance where a provincial association is not running a garden centre awards program.

Municipalities across Canada are now accepting plastic pots back in their curbside recycling programs. This is a big win for garden centre members! Although accepting pots back in the store supports a positive image for your business, it also adds to labour costs, and costs to have those pots picked up by a recycler. Municipalities are recognizing that it is possible to include plastic pots in their system and are starting to take the burden off of our members. For a list of municipalities that currently accept these plastics, visit www.cnla-acpp.ca/retailers.

This new award has been designed to encourage participation from companies of all sizes. One overall winner will be selected each year, along with category winners. Companies will be judged on one or all the following criteria:

• Growing Teams • Growing Connections • Growing Sales • Growing Gardeners • Growing with Technology • Growing Environments • Continuous Growth Check out the CNLA website for more details and to download entry forms. Imagine what you could do as Garden Centre of the Year!

Inspection Recap In early June, garden centres from Alberta, Ontario, PEI and Newfoundland & Labrador took part in CNLA’s Garden Centre Inspection Program. As expected, participants were pleased with the inspection and enjoyed their consultation time with Eve Tigwell, who travelled from the UK to provide feedback to Canadian garden centres. Eve Tigwell has been conducting inspections in Canada for the last four years. Her experience with garden centres in other parts of the world can help provide valuable insight to Canadian operations. Eve’s expertise allows her to make

Garden Centre of the Year 2013

beneficial recommendations in terms of merchandising, signage and overall access to the store. Garden Centres who have participated in previous years have implemented some changes and have had positive feedback from their customers. They have been able to create a new atmosphere at their garden centre that customers are responding to. Sometimes an outside perspective is all that is needed. The Garden Centres Canada Committee recognizes the value that comes with Eve’s expertise, and we hope members take advantage of these types of learning opportunities. We also see that the costs to bring her over every year can prohibit some members from participating. To combat this, we are looking at a revised inspection program that will be implemented in 2014, using local inspectors, and keeping costs lower for participating garden centres. Stay tuned for more information this fall.

All of these changes are positive. More opportunities for recycling means lower costs for garden centres, happier customers, and a healthier environment. If your garden centre is not already taking part, think about it, and you can help raise awareness within your municipality. Alternatives to plastic pots continue to be a great option, eliminating the waste all together. CNLA encourages your garden centre to inform your customers of all of the options available to reduce waste.

Recycling Recap The 2013 National Plastic Recycling Event wrapped up on July 1st. This year 50 garden centres participated across Canada, collecting plastic from their customers for reuse and recycling. Here at CNLA, we’ve noticed a few changes in the world of recycling pots. It has become a natural process for businesses, customers and even municipalities. Many of our garden centre members accept plastic pots year-round. Some clean and

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Summer 2013

Lessons learned from STORE 2013 The Retail Council of Canada (RCC) held it’s annual STORE conference in June. This conference is for the entire retail industry, and has specific sessions geared toward independent retailers. Overall, retailers deal with many of the same issues such as training, technology, and marketing. Here are a few topics that were discussed this year: What’s Your Social Media Strategy? Tony Fisher from Target Canada says that 50% of all retail sales are web-influenced. People will check something out online before they buy it in the store, and/or they will comparison shop while in your store. They will look at reviews, and see what their friends like through social media platforms. If you manage Facebook, Twitter, or other page for your business, be sure to respond directly and quickly to complaints, compliments and suggestions. Social media provides an instant way of connecting with your customers and they expect instant results if they reach out to you. Dealing with Change Change is the only constant in any business. You have changing customers, changing staff, and a changing retail landscape. Your customers are constantly moving around, getting older, and wanting different things. Your staff may not always be there, and you have to constantly deal with training and retention. The internet is becoming more prevalent in all industries, affecting how you reach your customers and changing the retail landscape. Are you doing everything possible to understand your customers? Creating Customer Experience How can you develop a marketing plan that will work for your business? Ask your customers! Talk to your best customers, who you already have a relationship with. Ask them what they like about your store, about your flyer, about any aspect of your business. What attracted them to the store the first time, and what keeps them coming back? Talk to your employees as well. Determine what you do best, and what makes your business stand out. Separate ideas based on what should continue, what should stop, and what needs to start, in regards to marketing.

Roll out your new marketing strategy in three phases. First start internally, with staff. Make them aware of the new strategy and how it will work. Then move on to instore. Ensure everything fits with the new message. Once that is ready, move it out into the marketplace and start advertising. Get Results from your Training programs There are three reasons training doesn’t work: 1. Bad content 2. Poor training approach 3. No follow up The training you do should be relevant six months and six years from now – or why do it at all? Kevin Graff, of Graff Retail Group, suggests creating an ongoing training system that is linked to everything you do. Talk to your staff about that they want, and the best way to package it. Make sure the content is current, compelling and relevant to staff. Make it easily accessible. For many cases, this means putting it online. Follow up with your staff. Do they remember what they learned? Are they using what they learned? Reinforce the message continually to keep it at top of mind and create a professional atmosphere that is reflected back to your customers. If you don’t have the capability to put your own training program online, consider taking advantage of the two online garden centre modules available through LS Training. Your membership with CNLA will give you a discounted price.

Retail Conditions Report A recent Retail Council of Canada webinar outlined the conditions of the retail sector for the first half of 2013. Continue reading to see how your garden centre compares to the results: The start of the year was a bit slow for all retailers due to the bad weather, but many saw improvements in May. Seasonal goods have been selling slowly in the first part of the year. Some regions are doing better than others, the Prairies and Newfoundland have been leading in growth so far this year.

commerce is not a significant portion of sales for Canadian retailers, there is growing competition. Over 2/3 of Canadian customers are making online purchases outside of Canada. Customers are thrifty and want to get the best deal. Looking forward, economists are having difficulty interpreting the numbers they are seeing this year. It seems to be a slow start, but they are still seeing high consumer confidence. Although the housing market seems to be gearing down, low interest rates will continue to encourage economic growth. There is lots of room for retail sales to accelerate and there is a positive outlook for the remainder of 2013. CNLA Garden Centre members are also members of the Retail Council of Canada. CNLA encourages you to take advantage of this dual membership and connect with the retail industry. RCC offers a number of webinars resources on topics affecting retailers across Canada, and upcoming sessions are listed in your monthly GCC E-news.

Canada’s Garden Route Canada’s Garden Route is celebrating garden experiences and destinations. CNLA is inviting its members to be a part of this cross-country listing of garden destinations. You can list your garden centre for free on www.canadasgardenroute.ca. To be part of this free listing, you must opt in. To opt-in visit the CNLA website and click on “Canada’s Garden Route” under the Garden Centres Canada tab for an online form, or contact Julia Ricottone at the CNLA office, julia@cnla-acpp.ca, or 1-888-446-3499 x 8615.

Big factors affecting retail sales are the impacts of cross border shopping and online shopping. Although online

presents/présente

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Growers Corner Canada and CNLA on the world stage

Canada to their home country in real time – within seconds, without either the worker or their loved one having to commute anywhere.

CNLA represents grower industry at European Nurserystock Association (ENA) meetings

To learn more or to sign up, contact the CNLA Member Services Team at 1-888-4463499 or memberservices@cnla-acpp.ca.

On June 25, 2013 the European Nurserystock Association (ENA) hosted the first world-wide round table for the nursery grower industry in Catania, Italy. The meeting brought together delegates from 19 countries, including Canada, US and South Africa, as well as the 15 member countries of ENA, to discuss issues of mutual concern to the sector. The meeting was chaired by Maurizzio Lapponi, president of Italy’s ANVE (nursery export association) and highlighted topics such as international promotion of trees and green spaces, phytosanitary challenges and research cooperation. Rita Weerdenburg, CNLA Growers’ Manager, represented Canada’s grower sector. At the conclusion of the meeting, an official statement encouraging greater governmental support on the use of plants was signed by all participating countries.

CFIA adds taxa to Canada’s NAPPRA list

New program: DCR Tru Cash The new migrant worker payroll and remittance card available through the CNLA will allow your migrant workers operate within the Canadian Financial System. With this new payroll card, your migrant workers will not have to use expensive cheque cashing companies or expensive money transfer companies, but they will be able to shop using a VISA card almost anywhere around the world. DCR Strategies, the provider of the payroll card, sincerely believes the CNLA growers will have a much happier and much more productive migrant worker population using a prepaid VISA payroll and remittance card, rather than having them commute to a cheque cashier. This prepaid VISA card will act as your employee’s bank account while they are in Canada. The DCR card-to-card remittance system will see the money transferred from

The Canadian Food Inspection Agency have added a large number of taxa to Canada’s list of plants that are Not Authorized Pending Pest Risk Assessment (NAPPRA). Countries with current Canadian trade of plant taxa listed in Appendix 1 have not been included on the NAPPRA list. Therefore, importers can continue to import the plant taxa from sources that have already been assessed/approved by the CFIA. This list is expanded from the current NAPPRA plants currently listed in Appendix 2 of Directive D-08-04. The expanded list was published to the CFIA website on July 10th and came into force on July 29th, 2013. The original notice from CFIA (RMD-12-06) can be found on the CNLA website at www.cnla-acpp.ca/growers The expanded plant list can also be found on the CNLA website. Plants highlighted in yellow are additions to the list.

CFIA Complaints and Appeals process The CFIA has a Complaints and Appeals process that allows stakeholders to register complaints related to quality of service, administrative errors and regulatory decisions. Full details are available on the website, simply log on to the CFIA’s home page (www.inspection.gc.ca) and click on the “Accountability” heading in the left column.

Karl Stensson, president of Sheridan Nurseries has informed CNLA of his own recent dealings with CFIA’s Complaints and Appeals Office. He noted that although the end result was not in Sheridan Nurseries’ favour, overall he was very satisfied with the process itself.

Campfire rose is a hot topic Campfire rose is living up to its name as it bursts into the media this summer. Appearing in several prominent Canadian newspapers and magazines, along with an international magazine, it is definitely making a place for itself in the Canadian rose market. Introduced this year as the fourth addition to the Canadian Artist series of roses, Campfire takes its name from Tom Thomson’s famous painting by the same title. Its petals are a blend of yellows and reds, which change throughout its blooming season beginning in early summer and continuing to hard frost. Not only pretty to look at, this rose is also among the most disease resistant and hardy roses out there. The Canadian Artist Roses were developed as part of Dr. Campbell Davidson’s rose breeding program at AAFC’s Morden Research Station through a research agreement between members of the Rose Consortium and AAFC. Since the terminations by AAFC of their ornamentals’ breeding program, the administration of these two research agreements has been transferred to CNLA. License agreements can be obtained from the CNLA office by contacting Rita Weerdenburg (rita@cnla-acpp.ca). A one time fee of $250 applies. Growers must be members in good standing of both CNLA and the Canadian Ornamental Plant Foundation (COPF). Royalty and marketing fees of $1.00 per rose will be collected by COPF. For more information on where to buy Campfire roses or to get listed as a supplier, visit www.canadianartistroses.com.

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Coin de producteurs Canada et l’ACPP sur la scène mondiale

Procédure de plaintes et d’appels de l’ACIA

Rosier ‘Campfire’: un sujet chaud

L’ACPP représente l’industrie des producteurs aux rencontres European Nurserystock Association (ENA).

L’ACIA est dotée d’une procédure de plaintes et d’appels qui permet aux parties intéressées de déposer des plaintes reliées à la qualité du service, aux erreurs administratives et aux décisions règlementaires. Pour en consulter les détails, veuillez vous rendre sur le site Web, vous connecter sur la page d’accueil de l’ACIA (www.inspection.gc.ca) et cliquer sur l’en-tête « Responsabilisation » située dans la colonne de gauche.

La rose Feu de camp porte bien son nom car les médias sont enflammés à son sujet cet été. Apparaissant dans les principaux journaux et magazines du Canada ainsi que dans un magazine international, elle se taille réellement une place sur le marché des roses du Canada. Lancée cette année dans le cadre de la quatrième édition de la série Roses d’Artistes canadiens, la rose Feu de camp tire son nom du célèbre tableau de Tom Thomson portant ce même nom. Ses pétales sont un mélange de couleurs jaune et rouge, qui changent lors de sa saison de floraison au début de l’été et qui se poursuit jusqu’au gel. Non seulement belle à regarder, cette rose fait aussi partie des roses les plus robustes et résistantes aux maladies.

Le 25 juin dernier, l’European Nurserystock Association (ENA) a tenu la première table ronde mondiale pour l’industrie des pépiniéristes à Catania en Italie. La rencontre a permis de réunir des délégués en provenance de 19 pays, dont le Canada, les États-Unis, l’Afrique du Sud ainsi que les 15 pays membres d’ENA, afin de discuter de questions d’intérêt commun au secteur. La rencontre a été présidée par Maurizzio Lapponi, président de l’ANVE d’Italie (association d’exportation de produits de pépinière). On y a souligné des sujets tels que la promotion internationale des arbres et des espaces verts, des défis phytosanitaires et la collaboration pour la recherche. Rita Weerdenburg, directrice des producteurs de l’ACPP a représenté le secteur des producteurs du Canada. À la conclusion de la rencontre, une déclaration officielle favorisant le soutien gouvernemental sur l’utilisation des plantes a été signée par tous les pays participants.

Nouveau programme: DCR Tru Cash Nous vous présentons une nouvelle façon améliorée de payer vos travailleurs de l’étranger L’ACPP s’est récemment joint à DCR Tru Cash afin d’offrir à ses membres une nouvelle façon de payer les travailleurs de l’étranger. Il suffit d’ajouter les fonds sur la carte de crédit Tru Cash de votre employé. Cette carte peut d’ailleurs être utilisée à des millions d’emplacements dans le monde. Les cartes sont plus sécuritaires que l’argent comptant. Les détenteurs peuvent faire des achats partout dans le monde et utiliser la carte dans pratiquement tous les guichets automatiques. Pour en apprendre davantage ou vous inscrire, veuillez communiquer avec l’équipe des services aux membres au 1-888-4463499 ou à memberservices@cnla-acpp.ca.

Karl Stensson, président de Sheridan Nurseries a fait part à l’ACPP de son expérience récente avec le Bureau de traitement des plaintes et des appels de l’ACIA. Il a indiqué que même si les résultats n’ont pas favorisé Sheridan Nurseries, il s’est démontré satisfait de la procédure dans l’ensemble.

L’ACIA ajoute des taxons à la liste NAPPRA du Canada L’Agence canadienne d’inspection des aliments a ajouté un vaste nombre de taxons à la liste NAPPRA (Not Authorized Pending Pest Risk Assessment/Non autorisés, en attente d’une analyse des risques phytosanitaires). Les pays faisant actuellement le commerce des taxons de plante inscrits à l’Annexe 1 n’ont pas été inclus sur la liste du NAPPRA. Par conséquent, les importateurs peuvent continuer à importer des taxons de plante des sources déjà évaluées/approuvées par l’ACIA. Cette liste élargie provient des plantes NAPPRA actuellement inscrites à l’Annexe 2 de la Directive D-08-04. La liste élargie a été publiée sur le site Web de l’ACIA le 10 juillet et prendra effet le 29 juillet 2013. L’avis original de l’ACIA (RMD-12-06) se trouve sur le site Web de l’ACIA à www.cnla-acpp.ca/growers.

Les Roses des Artistes canadiens ont été développées dans le cadre du programme d’amélioration génétique des roses de la Station de recherche Morden de l’AAC par le biais d’une entente sur la recherche entre les membres du Rose Consortium et l’AAC. Depuis la conclusion du programme d’amélioration génétique des plantes d’ornement de l’AAC, l’administration de ces deux ententes sur la recherche a été transférée à l’ACPP. Les contrats de licence peuvent être obtenus auprès du bureau de l’ACPP en communiquant avec Rita Weerdenburg (rita@cnla-acpp.ca). Veuillez prendre note qu’un frais unique de 250 $ s’applique et que les producteurs doivent être membres en règle de l’ACPP et de la Canadian Ornamental Plant Foundation (COPF). Des frais de franchise et de marketing de 1,00 $ par rose seront aussi recueillis par la COPF. Pour obtenir plus de renseignements au sujet des endroits où on peut se procurer les roses Feu de camp ou s’inscrire en tant que fournisseur, veuillez visiter www.canadianartistroses.com.

La liste élargie des plantes se trouve également sur le site Web de l’ACIA. Les plantes surlignées en jaune constituent des ajouts à la liste.

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Industry events NORTH AMERICA June 22 - September 29: Mosaïcultures Internationales Montréal 2013: Jardin Botanique, Montréal, QC www.mosaiculturesinternationales.ca September 8-12: AIPH Congress: Niagara Falls, ON www.aiph.org September 18-19: CanWest Hort Show: Vancouver Convention Centre, Vancouver, BC www.canwesthortshow.com September 25: National Tree Day: Communities across Canada www.cnla-acpp.ca/nationaltreeday October 23-24: Landscape Ontario Garden & Floral EXPO: Toronto Congress Centre, Toronto, ON www.loexpo.ca

JOIN THE CLUB that everyone is talking about!

October 23-26: Communities in Bloom National Symposium on Parks and Grounds and Awards Ceremony: Ottawa, ON www.communitiesinbloom.ca November 14-15: Green Industry Show & Conference: Edmonton EXPO Centre at Northlands, Edmonton, AB www.greenindustryshow.com

PLUS

INTERNATIONAL

$100 CA

September 16-18: GLEE: Birmingham, UK www.gleebirmingham.com

SH PRIZES

TO BE WON EVERY MON TH

November 4-6: International Irrigation Show: Orange County Convention Centre, Orlando, FL, USA www.irrigationshow.org

Grand Prize: $5,000 trip voucher from Carlson Travel and $1,000 in spending cash.

Visit www.STIHLCLUB.ca for full contest details. 2013_STIHL_ClubAd_EN_v4.indd 1

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www.cnla-acpp.ca/events

October 6-11: IGCA Congress: Melbourne, Australia www.igcacongress.com