Winter Newsbrief by Canadian Nursery Landscape Association

Green Industry News Winter 2017 Vol. 26 Issue 1

What’s inside: • New terms begin on CNLA Executive committee • Highlights from the 2017 CNLA Winter Meetings • Company Accreditation program gets green light • Canadian Landscape Standard recognized by federal government

antone LLC, the ‘world-renowned authority on colour’, has announced that “Greenery” is the colour of the year for 2017. You may be thinking, so what? What does colour forecasting have to do with me and my business? The answer is, as much as you want it to! The ornamental horticulture profession is generally recognized by the public as a “green” industry, and one that works to make the world a more beautiful place. Pantone® is a major player in the world of colour and design, and your business can benefit from this additional free promotion.

growing desire to rejuvenate and revitalize, Greenery symbolizes the re-connection we seek with nature, one another and a larger purpose” says Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Pantone is nature’s neutral”. This is a great message to use to reach consumers.

“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our

Are you inspired by the Pantone® colour of the year? Tweet @CNLA_ACPP and let us know!

On the Pantone® website is a list of colour palettes incorporating greenery. At your garden centre, choose a palette and create a display of plants to match. Designing a landscape, ask your client if they would like a similar palette in their garden.

landscape saskatchewan

CNLA Newsbrief

Winter 2017

EXECUTIVE BOARD: President Bruce Hunter, CLT, CLD, CLM - BC Past President Rene Thiebaud, CLM - ON First Vice President Gerald Boot, CLM - ON

Member Services & Insurance Chair

Second Vice President Phil Paxton, CLT, CLM - AB Treasurer Anthony O’Neill - NL

DIRECTORS: BCLNA Representative Michael Kato - BC Landscape AB Representative Anita Heuver - AB & Growers Canada Chair Landscape SK Representative Aaron Krahn - SK MBNLA Representative David Hinton, CLM - MB Landscape ON Representative Alan White - ON Landscape NS Representative Robin Godfrey - NS & Garden Centres Canada Chair Landscape NB/PEI Kevin Nauss, CLM - NB Representative Human Resources Chair Harold Deenen, CLM - ON Landscape Canada Chair Cable Baker, CLT, CLM - BC Communications Chair Bill Hardy, CLM - BC Research Chair Vic Krahn, CLT - SK Government Relations Chair Michael Murray - NL Professional Development Chair Jeff Foley, CLT, CLM - BC

STAFF: Executive Director Victor Santacruz, CAE, CLM victor@cnla-acpp.ca Executive Assistant Cheryl Gall cheryl@cnla-acpp.ca Growers Manager Rita Weerdenburg rita@cnla-acpp.ca Member Services & Rebecca Doutre, CAE Landscape Priorities Manager rebecca@cnla-acpp.ca Industry Human Resources & Stacey Porter Government Relations Coordinator stacey@cnla-acpp.ca Professional Development Claudia Santos & Commodities Coordinator claudia@cnla-acpp.ca Member Programs Coordinator Christine Finn christine@cnla-acpp.ca Communications Specialist Anne Beifuss anne@cnla-acpp.ca Member Services Assistant Teagan Giddings teagan@cnla-acpp.ca Professional Development Jason Young Assistant jason@cnla-acpp.ca Adminstrative Assistant Edith Oyosoro edith@cnla-acpp.ca Minor Use/IPM Coordinator Peter Isaacson, B.Sc., MPM peter@cnla-acpp.ca

Industry Events NORTH AMERICA March 10-19: Canada Blooms: Toronto, ON www.canadablooms.com March 11: Proven Winners' Detroit Outdoor Living Extravaganza: Detroit, MI www.provenwinners.com March 13-15: North American Garden Tourism Conference: Toronto, ON www.gardentourismconference.com March 16: Landscape Sasktachewan Spring Workshop: Saskatoon, SK www.snla.ca April 1: Landscape NB-PEI Awards of Excellence: Moncton, NB www.landscapenb-pei.ca April 1-6: California Spring Trials: California www.springtrials.com April 6: Gypsy Moth Ground Spray Open House: Surrey, BC www.bclna.com April 6: STOPDED AGM & Conference: Olds, AB www.stopded.org April 21-22: Landscape Industry Certification Exam: Truro, NS www.landscapeindustrycertifiedtechnician.ca May 8-10: Grey to Green Conference: Toronto, ON www.greytogreenconference.org May 31 - June 3: Skills Canada National Competition: Winnipeg, MB www.skillscompetencescanada.com June 17: Landscape Industry Certification Exam: Milton, ON www.landscapeindustrycertifiedtechnician.ca

INTERNATIONAL April 4-6: Royal FloraHolland Spring Fair: Aalsmeer, The Netherlands www.royalfloraholland.com May 12-14: ELCA Spring Excursion: Sofia, Bulgaria www.elca.info May 23-27: RHS Chelsea Flower Show: London, England www.rhs.org.uk

New terms begin on the CNLA Executive Committee

nthony O’Neill, owner of O’Neill’s Gardenland out of Spaniard’s Bay Newfoundland, became the newest member on the CNLA Executive committee, during the association’s annual general meeting earlier this year. O’Neill is embarking on a 10 year commitment, that begins with a twoyear term as CNLA Treasurer, then moving to Second Vice President, First VP, President and then finishing as Past President. CNLA extends its deepest gratitude to Anthony for his years of service as chair of the Garden Centres Canada committee. Completing her 10 year commitment on the Executive, is Christene LeVatte, owner of Highland Landscapes for Lifestyle in Sydney, Nova Scotia. CNLA extends a huge thankyou to Christene for her years of service and dedication, serving on the CNLA Board of Directors. Christene will continue to be involved in various committees, including the busy Canadian Landscape Standard subcommittee. Phil Paxton moved from Treasurer to Second Vice President, while Gerald Boot moved to First Vice President. Rene Thiebaud gave over his President’s gavel to Bruce Hunter, Lead Designer at Hunter Landscape Design in Surrey, BC. According to CNLA Executive Director Victor Santacruz, “Rene’s focused presidency was good for industry. Some of the highlights of his term include: encouraging the creation of a foundation, having CNLA access AgriMarketing funding to help members sell more exports, generating focus on a national public relations plan, and seeing the launch of the first ever Canadian Landscape Standard. Along with these ground-breaking initiatives, Rene always ensured that the CNLA was supporting the work of the provincial associations, and our other allied associations including the Canadian Garden Council, Communities in Bloom and the Canadian Ornamental Horticulture Alliance. We look forward to two more great years under the leadership of Bruce Hunter, who has proven himself a hard-working and dedicated volunteer.”

Canadian Nursery Landscape Association / Association Canadienne des Pépiniéristes et des Paysagistes 7856 Fifth Line South, Milton, ON L9T 2X8 | T: 1-888-446-3499 | F: 905-875-1840 | info@cnla-acpp.ca | www.cnla-acpp.ca

CNLA Newsbrief

Winter 2017

A letter from the President O

n behalf of the Canadian Nursery Landscape Association (CNLA), I want to wish you a belated happy new year and a prosperous 2017! Entering into my first year as CNLA President, I am reminded of the core mission of the association to develop programs, undertake initiatives and form alliances in order to achieve sustainable prosperity for members and stakeholders. At the recent CNLA Board meetings, the Executive Committee and committee chairs met to review the priorities for the association. The group was reminded of our mission and vision to maintain focus as the association continues to grow and increase its offerings. Helping to set the direction and hold the course for CNLA over the next two years is both an honour and a position of great responsibility. I am very grateful to Rene Thiebaud for his steady hand and guidance during his presidency, which has left CNLA in a very good position. I would also like to thank you, our dedicated membership across the country, for your support and dedication to your provincial association, and this profession as a whole. At the tactical planning meeting, four tactics stood out as our key priorities over the next two to three years. Each item has a dedicated CNLA staff person and volunteer assigned to it. As well, the Executive

Bruce Hunter presents Christene LeVatte with a plaque for her years of service to CNLA.

Committee will review any updates on a weekly basis. The four key priorities as set by the CNLA board are: 1. Telling our story: increasing the industry’s public profile. 2. Government relations: improving/ creating relationships with key government stakeholders. 3. Capacity building: renewed focus on membership recruitment and consistency of messaging amongst the provincial associations. 4. Availability of labour and Temporary Foreign Worker Program: continue activities with government agencies on improving access to labour and apprenticeship. Continued investment in the Skills Canada competitions. Having been on the Executive Committee for the past six years, I understand the vast amount of volunteer work required to keep the ship of CNLA afloat and on course. The CNLA Board is made up of a representative from each provincial association, the Chairs from each of the CNLA standing committees, and the Executive committee members. We meet together face-to-face twice a year to review activities and budgets. If you would like to get more involved, contact your local provincial association to see what volunteer positions are available. There is always a lot on the go at CNLA, and it is hard to cover everything in one letter. That is why I encourage you to read through the CNLA Newsbrief, plug into our social media accounts, and sign-up for the monthly electronic Membership Updates. However, there are a few activities that I want to bring to your attention. Firstly, in a historic vote, the CNLA board unanimously passed the creation of a foundation that will work to create a social shift among Canadians, which aims to create a community that connects people and plants for a greener, healthier urban climate. The idea for a CNLA foundation

has been a dream of many volunteers for many years. At the 2016 CNLA summer meetings, a motion was passed to create a Climate Change Adaptation standing committee to research the feasibility of creating a foundation. The recommendations of that committee are what brought about this historic vote. With official approval from the board, the CNLA Climate Change Adaptation committee will begin the administrative process of creating a foundation. This foundation will operate with its own board of directors and be a stand-alone organization from CNLA. More information will be communicated to the membership as it becomes available. Secondly, CNLA is gearing up to host the 59th annual International Garden Centre Association Congress in Niagara Falls, Ontario this September. Almost 300 garden retail delegates, from over 20 countries around the world, are expected to attend, and tour Canadian garden centres. This is a great opportunity for Canada to display its distinction in the independent garden centre sector and showcase some great Canadian hospitality to our international guests. Finally, as a member of CNLA, you have a wealth of resources at your finger tips. Connect with your provincial association to ensure that you are getting the most out of your membership. Highlights include the valuable member savings programs, access to training and certification, information on human resources, and so much more. I look forward to this new term as your President and encourage you to get involved in the many things happening around the country. Wishing you the very best in all things that this year has to offer. Sincerely,

Bruce Hunter, CLT, CLD, CLM CNLA President

CNLA Newsbrief

Winter 2017

HIGHLIGHTS FROM THE 2017 CNLA WINTER MEETINGS Membership across the country increased by 4%. CNLA was asked to support the provincial associations in membership recruitment, to increase this percentage for next year.

Landscape Industry Company Accreditation program approved!

CNLA is working with RCC to develop 13 new garden centre online training modules.

250+

Canadian Landscape Standards sold.

The CNLA AgriMarketing funding has positively affected the budget, allowing various committees to expand their project activities.

Tactical Priorities set for the next few years.

The Communications committee is nearing completion of national strategy to promote the benefits of our industry to the public and promote our members' products and services.

The 9th edition of the Canadian Nursery Stock Standard approved and added as an appendix to the Canadian Landscape Standard. Also available as a standalone document.

UNANIMOUS approval for the creation of a Green Cities foundation

CNLA's current government asks include: a rule that all new buildings incorporate green infrastructure; ensure that green infrastructure initiatives be implemented following industry standards; support the creation of a national garden in Ottawa.

CNLA's HR and Professional Development committees are working on the Red Seal Occupational Standard and harmonization initiatives.

CNLA's social media followers and e-news subscribers continue to increase.

New CNLA website to be launched soon!

Usage of Member Savings Programs continues to increase. Investigation into new programs continues, including possible programs for: tires, large trucks, cell phones and office supplies.

Coast-to-coast One Call centres for safe utility locates General insurance revenue is increasing in the HortProtect program.

Canadian Nursery Landscape Association / Association Canadienne des PĂŠpiniĂŠristes et des Paysagistes 7856 Fifth Line South, Milton, ON L9T 2X8 | T: 1-888-446-3499 | F: 905-875-1840 | info@cnla-acpp.ca | www.cnla-acpp.ca

CNLA Newsbrief

Winter 2017

WHEN A WINTER STORM HITS, SPEED MATTERS. The smart move is to rely on your Cat® dealer for machines and attachments. And because your job is as unpredictable as the weather, your dealer is there to back you up. NEVER LET WEATHER SLOW YOU DOWN.

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*For CNLA member offer terms and conditions, please visit http://www.catresourcecenter.com/CNLA. **For all other special offer terms and conditions, please visit http://www.catresourcecenter.com/offers. © 2017 Caterpillar. All Rights Reserved. CAT, CATERPILLAR, BUILT FOR IT, their respective logos, “Caterpillar Yellow,” the “Power Edge” trade dress, as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.

CNLA Newsbrief

Winter 2017

Canadian Landscape Standard recognized by federal government

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NLA met Minister Judy Foote (Ministry of Public ServicesNAT IONAL HONO UR and Procurement Canada) and presented the Canadian Landscape Standard (CLS). It was recommended that the Federal Government be consistent in addressing climate change mitigation, and that green infrastructure initiatives be implemented following industry standards like the CLS. CNLA has learned that the CLS has been reviewed by the Public Services and Procurement Ministry. They have determined that the Canadian Landscape Standard reflects what they have long aspired to do in the conceptualization and realization of landscape projects across Canada. They are conducting a further review of their policy and CNLA is working with the Deputy General who is the Department's Technical Services Lead to further the discussion related to living green infrastructure and the CLS. The Canadian Council of Directors of Apprenticeship (CCDA) (which is a voluntary partnership between federal, provincial and territorial governments) had Red Seal Occupational Standards (RSOS) workshops in Ottawa this January. They too incorporated the Canadian Landscape Standards into the Red Seal Occupational Standards.

Green City and plant health, key subjects at AIPH spring meeting

embers of the International Association of Horticultural Producers (AIPH) heard about major national initiatives on city greening from around the world as members shared their key projects and experiences during their meeting in January near Dusseldorf, Germany. During the AIPH Green City Committee meeting, chaired by Ms. Karen Tambayong, members heard from Canada, China, Japan,

Indonesia, Ireland, Germany, UK and The Netherlands about new developments to promote living green. China provided an update on their National Garden City and National Forest City initiative which now encompasses many Chinese cities. Ms. Irene Rompa from The Netherlands presented the ‘Let it Grow’ project supported by Royal FloraHolland. Let it Grow provides a way for entrepreneurial business ideas to be developed into start-up companies that should inspire new interest in plants, driving sales and city sustainability. first edit

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Regional representatives from Asia, South America, North America and Europe also presented their perspectives on the plant health and phytosanitary challenges they face and what they are doing to tackle these. Mr. Martin Ward, Director General of the European and Mediterranean Plant Protection Organisation (EPPO), informed members about the work of EPPO in identifying plant health threats and developing standards. AIPH will now further investigate this area to assess the role that the global industry can play in tackling these challenges that can stifle the trade. AIPH President, Mr. Bernard Oosterom, commented on the meeting saying: “It has been my privilege to have been present to hear so much fascinating information about the activities underway in different countries to promote city greening and to improve plant health. AIPH provides a unique forum for such discussion and I look forward to working with our members around the world as together we push forward these initiatives.”

A national garden in Ottawa

NLA officially supports a proposal to create a National Garden of Canada as a centre of excellence which will act to: document past horticultural achievements, host living presentations of green infrastructure, and be a place for public gathering. It will educate Canadians on living green infrastructure by preserving and enhancing the quality of the natural environment, including water/air/flora and fauna. The mission is to have the Government of Canada support and recognize that a national garden in the Capital Region of Ottawa would benefit all Canadians. Canada is the only G7 Nation without a national garden, so this is an opportunity to establish one that includes building a centre of excellence that educates youth on living green infrastructure and provide a public gathering place to introduce all ages to Canada’s rich garden heritage. By including a research component, it will be a showcase to the world. The CNLA Government Relations committee is working with a group of volunteers to promote this opportunity to different levels of government in hopes that it will be adopted and implemented.

During the meeting AIPH also ratified a new Strategic Plan and approved new International Horticultural Exhibitions. Members all attended the IPM Essen trade fair and attended the AIPH International Grower of the Year Awards on January 24th.

CNLA Newsbrief

Winter 2017

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There doesn’t have to be an offseason when you use John Deere equipment and snow-removal attachments. And as a Canadian Nursery Landscape Association (CNLA) member, you’ll receive valuable equipment discounts, special financing options, Workshop Products discounts, and other exclusive members-only benefits when you sign up for your free GreenFleet™ Loyalty Rewards Platinum membership. Visit JohnDeere.ca/Associations for details. JohnDeere.ca/Associations

CNLA Newsbrief

Winter 2017

landscape industry

Professional Development

Recently Awarded Landscape Industry Certifications

New CLM Manuals

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Technician - Hardscape Installation Kelton Braun ON Jean-Guy Chauvin ON Jeff Elmquist ON Technician - Ornamental Adam Lang

Technician - Retail Christine Cross

Technician - Softscape Installation Maksym Borysov BC Devon Morine NS Holly Morton NS Jenny Morton NS Technician - Turf Cassandra Deenen Devon Morine Shawn Sowten Nikolas Weiler

ON NS ON NS *as of February 1, 2017

Written testing opportunities are available on a monthly basis. Contact your provincial office for more information.

Why did I become Landscape Industry Certified?

The CLM and CLT certification has provided me with the skills and knowledge to not only perform my job to the highest standard, but has allowed me the opportunity to pursue other trade tickets and designations (i.e. Certified Arborist and Tree Risk Assessment Qualification). In addition to my skills, as a manager, the CLT certification provides me with the ability to quickly evaluate potential employees. - Daniel Stone, CLT, CLM

ut with the old, and in with the new – that’s the philosophy with spring, so why not employ that train of thought with professional development materials? The national Professional Development Committee thought that the Landscape Industry Certified Manager Manuals needed a refresh from when they were last edited in 2006. All seven manuals for: Corporate Financial Management, Technical – Exterior Landscaping or Interior Landscaping, Marketing and Sales Management, Leadership and Corporate Citizenship, Innovation, Strategic, Business and Succession Planning, Risk/Law/Contract/ Government, and Human Resource Management all were updated. Not to worry, the written exams have not changed – as the testable content is still relevant. The manuals themselves have been changed to include better diagrams, updated information, and an improved layout. The manual revisions were an undertaking for both NALP and the CNLA, and we would like to thank all of the volunteers who worked on the manual revision, ensuring that the content is an accurate reflection of what’s needed for prospective Landscape Industry Certified Managers. If you are interested in ordering the new set of manuals, or writing the CLM exam, please contact the CNLA office’s Professional Development department. You can reach Jason Young, by phone at 888-446-3499 ext. 8620, or via email at jason@cnla-acpp. ca. Don’t forget to visit the website at landscapeindustrycertifiedmanager.ca for an online guide of the designation, as well as helpful tips and tricks to prepare for the evaluation process.

Red Seal Occupational Standard:

hase three of the harmonization initiative has been launched and the Canadian Council of Directors of Apprenticeship (CCDA) is moving forward with an integrated process between the Red Seal Occupational Standard (RSOS) and the harmonization initiatives. The workshop was two parts: one, to build the RSOS, and two, to discuss the sequencing of training topics with industry tradespeople and training providers. The program is revamping the format and process for developing standards, collecting additional elements of information that can be combined in different ways for different audiences. Participants were trade practitioners; employers in the trade and instructors training in apprenticeship. Staff and volunteers have been heavily involved with the harmonization process which should be completed by September 2018 for our trade. The harmonization initiative’s purpose is to substantively align apprenticeship systems across Canada by making training requirements more consistent in the Red Seal trades. Harmonization aims to improve the mobility of apprentices, support an increase in their completion rates and enable employers to access a larger pool of apprentices. To achieve harmonization, the Canadian Council of the Directors of Apprenticeship is working with industry across the country to create standards in four priority areas: • Use of Red Seal trade name • Consistent total training hours (inschool and on-the-job) • Same number of training levels • More consistent sequencing of training content (at each training level) using the most recent National Occupational Analyses. Any questions about the apprenticeship, or the Red Seal programs can be directed to Stacey Porter at the CNLA. Stacey can be reached by phone at 888-446-3499 ext. 8660, or via email at stacey@cnla-acpp.ca.

CNLA Newsbrief

Winter 2017

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CNLA Newsbrief

Winter 2017

Growers Canada

Making the case for Intellectual Property Rights: an explanation on the correct use of Plant Breeders’ Rights By: Mia Buma Owner of 'Mia Buma Advice'

Part Two of Three: Why is a good working PBR system so important for growers?

ew varieties create opportunities for growers to distinguish themselves from others. Only those growers who succeed in distinguishing themselves will survive in the future. New varieties can have characteristics to increase a grower’s return and turnover, including: • Better vase life, or • Longer flowering and/or growing periods • Better resistance against diseases • Broader assortment, ie. more flower and foliage colours • Higher yield per square meter • More resistance to salts, drought or excess water, etc. But, not only are Plant Breeders' Rights (PBR) important for growers to distinguish themselves, they must also develop a sound IP policy to make the best use of the available IP tools and ensure they create and maintain good relationships with breeders and fellow growers. IP tools can support each other in such a way that growers will be recognizable in the business value chain (B2B) and to the consumer (B2C). Some studies illustrate that an increase in innovation and research can result in a one percent improvement in pricing, in turn resulting in an increase to gross margin by two to seven percent. It can also mean a 12 percent increase in operating profits. • Pricing improvements typically have three to four times the effect on profitability of equivalent improvements in volume and cost. • PBR supports the ability for breeders to develop tools and plants that in

turn support the grower’s ability to be more profitable and sustainable. • Recognizing, respecting and working with PBR enhances reputation, profitability and better access to opportunities in the value chain. • Having a fair and equitable PBR system protects all parties: growers, breeders and consumers. A balanced system benefits and profits all parties and encourages innovation; it incentivizes investment by all parties. Keep an eye out for Part Three: 'Use of patents and trademarks in the sector becoming more common in the industry’ in the next CNLA Newsbrief.

AIPH approves new strategic plan T

he International Association of Horticultural Producers (AIPH) describes itself as ‘the world’s champion for the power of plants’. CNLA is a member of this association and sends staff and/or volunteers to each meeting. To serve the needs of the global ornamental horticulture industry AIPH has defined its Strategic Plan until 2020. In support of the industry AIPH will: Increase demand for ornamental trees, plants and flowers by: • Approving, promoting, overseeing and monitoring at least four international horticultural exhibitions between 2018 and 2020, in three continents, that will attract over 25 million visitors to over 1000 hectares of exhibition for 24 months. Exhibitions will focus on the need for more living green in cities and will stimulate horticultural demand. • Establishing itself as the central international body for communicating the benefits of the Green City and facilitating international cooperation. • Hosting three international Green City conferences that will persuade city decision makers on the need for city greening. • Stimulating competition and best practice sharing between cities

to use living green for addressing environmental, social, and health challenges through development of a new Green City awards program. Promote and protect the interests of the industry by: • Identifying a common approach to improving plant health in production and minimizing phytosanitary threats between countries. • Representing growers’ interests against legislative measures that could restrict the ability of growers to have full and free access to plant material for breeding. Enable growers in different countries to learn from each other and share information that will enable growth in the global market by: • Defining an international vision for the global ornamental horticulture industry enabling growers to plan growth strategically with clear insight, using the best statistical data, on the challenges and opportunities in different countries in the future. • Establishing a new group for flower auction markets enabling information sharing and scope for improved efficiencies and increased sales for the benefit of growers. • Establishing a program of international conferences for the horticulture industry, linked to AIPH meetings, focused on growing the market, sharing best practice, sustainability and strengthening the industry. Promote best practice in ornamentals production by: • Organising the annual AIPH International Grower of the Year Awards and generating worldwide publicity for the best practice shown by its winners. Commenting on the new Strategic Plan which was approved by members at its meeting in January 2017 in Dusseldorf, AIPH President, Bernard Oosterom says: “I am excited about the future for our industry and I am pleased to be part of AIPH as it seeks to bring the global ornamental horticulture industry together for the benefit of growers and all those that care about a sustainable future for our world."

CNLA Newsbrief

Winter 2017

Member Services HortProtect webinar series launched

arsh Canada, the endorsed insurance broker and risk advisor to the Canadian Nursery Landscape Association (CNLA), has launched a webinar series to help members better understand insurance. The first webinar is "Insurance 101", a good overview for any business owner. The webinar covers property insurance, general liability insurance, automobile insurance and umbrella liability insurance. The link to the webinar was posted in the February Membership Update e-news. Don't get the e-news? Sign up at www.cnla-acpp.ca.

Program Spotlight: Kubota

NLA members receive 18-22% off the suggested list price, or discounts of 11-15% off the suggested list price for purchases made with 0% financing for 36 months (OAC. All applicable taxes CEA, freight, set-up, environmental fees, dealer administration fees, PDI and delivery are paid by the member). Other financing options are available, contact CNLA for more information. Members are encouraged to inform the authorized Kubota dealer that they are a member of the Canadian Nursery Landscape Association and they are entitled to a CNLA Member Purchasing Discount off the current suggested list price for select equipment and accessories There is a $100 (plus applicable taxes) administration fee* per letter for each transaction (which can include multiple pieces of equipment) that must be paid by the member to CNLA before the membership confirmation letter will be sent.

have access to the RCC Group Discount programs, training and events. Discount programs include amazing rates with credit or debit card merchant processing. As well, there are many valuable training programs, webinars and publications available. Visit www.retailcouncil.org and explore what is available to you.

casaGURU

et your business out there by signingup with casaGURU.com. This resource is 100% free and exclusive to CNLA members in the landscape sector. By listing your business on casaGURU.com, you automatically get a listing on HGTV.ca under their "Find a Pro" section! Take five minutes right now to add your business and reach over 3.4 million Canadians!

DynaSCAPE Software

anage360 is DynaSCAPE's new software system. It allows for: cost-based estimating, contract management, scheduling and routing for landscape maintenance companies. This amazing software is a must-have for every landscape company. Visit dynascape.com for more information. CNLA members receive a discount on software subscriptions.

et these professional independent consultants help you to profit by staying on top of the Telecom and Merchant Services marketplace on your behalf, while making sure you don’t pay more than you should for those services. Your consultant will review your companies telecom services and tell you where you can save money! There is no cost, if they can't find you savings. Try this no-risk service to see how you can save your business some valuable funds. CNLA members benefit from a reduced term to split the savings (24 months versus 36 months).

Garden Centre Benchmarking Software

NLA is offering its garden centre members free benchmarking software to help track their sales information. The idea for this program came out of Europe, where many garden centre associations are using it to help their members stay abreast of the competition and have the latest stats for their sector. Check it out at gardencentrescanada.com.

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CNLA Newsbrief

Winter 2017

Garden Centres Canada Hello and a heartfelt Goodbye T his issue of the CNLA Newsbrief marks the first since Garden Centres Canada has had a change in committee structure. Anthony O’Neill, Chair for the last 10 years, has since ended his tenure, and moved onto the CNLA Executive committee. Anthony, owner of O’Neill’s Gardenland out of Spaniard’s Bay Newfoundland, runs several greenhouses, a nursery, and home and garden centre – not to mention O’Neill’s Gardenland Landscape Professionals, who provide design, installation, maintenance and construction services. During Anthony’s time as chair, many new programs were introduced to Garden Centres Canada, including the Garden Gift Card, retail benchmarking, and the garden centre inspection programs. We want to take this opportunity to thank Anthony for all of the time and dedication he has given to this committee, and the impact he has had on the membership and industry across the country. With Anthony’s departure comes a new chair to the committee, Robin Godfrey. Robin is the owner of both Lakeland Plant World, and Atlantic Gardens Inc. located in Cherry Brook and Middle Sackville, Nova Scotia. He’s been on the committee since 2006, as the Landscape Nova Scotia representative, and has a lot of insight for the future direction for the committee. Under Robin’s role as chair, there are a few new exciting initiatives coming to the committee; stay tuned as we begin to roll them out!

to keep up with public demand. Needless to say, the next few months are a crucial time for our industry. Take advantage and make use of the slower traffic in the store, challenge yourself and staff by putting your merchandising skills to the test! Explore new and different ideas not yet done before, look to social media for inspirational ideas; set up is key this time of the year. Merchandising and maximizing on sales is all about placement and figuring out your customer’s needs, traffic flow and habits. To optimize on your sales this season, try grouping commonly purchased items together because your customer is more likely to purchase these items if they are reminded of them at time of purchase rather than having to search for them. For example, have a few bags of a seed starting mix and small watering cans near your seed racks. Think of ways to help make shopping easy for your customer. Before you know it, we will be right smack in the middle of May, looking back wondering about all of the things we could have done to help make our spring more successful. Spring has sprung, so don’t hesitate to start now!

celebrate Canada’s 150th birthday, by identifying activities that are integral to everyday life in Canada. Gardening is number 51 on the list, and is a great reminder to customers that what you sell at your garden centre is good for their physical and emotional health – especially now that spring is just around the corner! In conjunction with this anniversary, Garden Centres Canada is working with ParticipACTION as an official program partner of the 150 Play List. Garden centre members who opt in to participate at their store will be given access to printed materials such as brochures that customers can use to visit the ParticipACTION program’s site or its various social media channels. How does it work you ask? When customers come into your store, provide them with the material they need to register online, where they can win great prizes like cars, a trip to the LPGA classic, tickets to the 2017 Grey Cup, or a three-night stay at any Fairmont Hotel location in Canada. Gardening allows them to check into the competition – and they can link your garden centre as the location for their participation.

Gardening makes it onto the ParticipACTION 150 Play List

s an industry that has such a hands on involvement with gardening, it is safe to say we know it has many benefits: it is relaxing, a great way to spend time outdoors, and it is aesthetically pleasing, but we don’t always recognize its health benefits - until now. ParticipACTION, the organization whose mission is to help Canadians move more and sit less, set up the 150 Play List which was designed to help

Canadian Nursery Landscape Association / Association Canadienne des Pépiniéristes et des Paysagistes

Gear up now for spring sales lthough it may not feel like it right now, spring is coming, and before you know it local garden centres will be busy trying

By Michelle Simakis, Editor, Garden Center Magazine

ach year, Garden Center magazine publishes a list of the Top 100 Independent Garden Centers in North America, ranked by reported annual sales volume. In 2015, we dedicated the majority of the September Top 100 issue to telling

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CNLA Newsbrief

Winter 2017

Congre ss CA IG

Garden Center magazine is currently compiling information for its 2017 Top 100 Independent Garden Centers list, sponsored by Bloem. Please help us produce the most accurate, representative list by completing this form: www.gardencentermag.com/ form/top100

If you have any questions about the form or the list, please do not hesitate to contact editor Michelle Simakis at msimakis@gie.net or 216-393-0275. Check out the 2016 Top 100 Independent Garden Centers issue: www.gardencentermag.com/page/top100-igcs-america

Only garden centers who participate and complete the form will be considered for

Blast from the Past

he January/February 1987 edition of the Landscape Trades magazine serves as a blast from the past of what the industry looked like 30 years ago. If you can think back that far in your memory bank, trends at the time included: specialization at different levels of the production chain, with retailers and wholesales moving in diverging directions. Reasons for those trends?

Technical developments including the use of off-shore production to reduce labour costs, the development of new plant varieties adapted to their final use of environment, the increased importation of plant material by air, bringing foreign procedures into the domestic market, and the questioning of traditional assumptions such as every plant requiring a pot and soil.

Do you have a blast from the past? Share it with us! claudia@cnla-acpp.ca

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the list. Completed results, along with profiles, will be published in the September issue.

the stories of 20 businesses on our list. We continued that tradition in 2016, with profiles of 20 different garden center businesses and their leaders from across North America and from No. 1 to No. 99.

September 17 to 22, 2017 Niagara Falls, Ontario

come exploring with us!

The 2017 IGCA Congress in Niagara Falls is a must attend event for all garden retail enthusiasts. Delegates will experience more than the average Canadian tourist and learn from some of Canada’s best garden centres.

Registration now open for: FULL CONGRESS CONGRESS PRE-TOUR YOUTH BUSINESS FORUM www.igcacanada2017.ca

CNLA Newsbrief

Winter 2017

Landscape Canada Company Accreditation program coming soon

he CNLA Board of Directors has approved the Landscape Industry Accredited Company designation, an international program offered by CNLA and the National Association of Landscape Professionals. This program recognizes lawn and landscape companies for their commitment to excellence. Accredited companies focus on certification as a cornerstone of their business practices, conduct their business affairs responsibly, value community and customer relations, and maintain high standards of workmanship and environmental stewardship in residential and commercial settings.

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In recognition of their commitment to excellence through certification, the Landscape Industry Indust Accredited Company e p ry ca “Seal of Approval” is awarded to successful applicants who: meet the criteria, agree to the Pledge of Ac Excellence, and submit cre d d C o it e to a Customer Reference Verification. Maintenance of the Seal requires reaccreditation every three years to retain the accredited company status. The Landscape Industry Accredited Company program has been a project in the works for over 10 years, and has now been completed and approved due to the hard work of dedicated volunteers who have helped make this dream become a reality. CNLA wants to extend a huge thank you to the companies that did the pilot - thank you to Brent Ayles, Harold Deenen, John Van Roessel, Jeff Foley, Paul Doornbos, Phil Paxton, Leslie Cornell, and David Hinton. Thank-you also to the continued support of those who were interested in doing the pilot but did not fit the criteria.

Thank you to Tim Kearney for his leadership and drive to make this a national program. Thank you to Jeff Foley for his foresight to bring this project back to the Professional Development Committee, ensuring that this designation is promoted and recognized in such high regards as our other Certification programs across Canada. The Landscape Canada Committee will continue to work on this exciting project in partnership with the Professional Development Committee. For more information on the program requirements, or if you’d like to apply to become a Landscape Industry Accredited Company, contact jason@cnla-acpp.ca.

Life Cycle Cost Analysis contracted for storm water management

NLA has contracted Equilibrium Engineering Inc., an Engineering Firm based out of Nova Scotia, to conduct a Life Cycle Cost Analysis (LCCA) for our industry. The end result of this project will be a document for Engineers and Architects to use to put a value to our products (i.e. trees, shrubs, soil). This already exists for grey infrastructure (i.e. concrete surfaces) but we need this information for green infrastructure to help make choices in construction and planning. Our first pilot project will examine water, waste water and retention to help our industry to sell the benefits of a variety of onsite storm water management methods. A collection and review will be done on the typical cost of installing and maintaining the following items: a. Living green infrastructure for medians, boulevards and related onsite capture, b. Storm water ponds, c. Primary water treatment using wetland technologies, d. Normal irrigation costs, and e. Grey water infrastructure

A comparison will be done to the typical costs of installing and operating municipal storm water management systems and their associated environmental impacts (i.e. GHG emissions). The LCCA will look at initial installation costs, ongoing maintenance costs, deferred storm water conveyance costs (both initial install and ongoing periodic billing), predict GHG reduction benefits and other definable environmental benefits that can be identified and assigned monetary value. Pending a successful first LCCA document, further LCCA’s will be examined for our industry's products.

Common Ground Alliance releases Best Practices doc.

ast autumn, the Canadian Common Ground Alliance (CCGA) launched the CCGA Best Practices Version 2.0. The collected best practices are intended to be shared among stakeholders involved with and dependent upon the safe and reliable operation, maintenance, construction, and protection of underground facilities. The best practices contain validated experiences gained that can be further examined and evaluated for possible consideration and incorporation into state and private stakeholder underground facility damage prevention programs. This is a continuation of the significant goal of the harmonized Best Practices Version 1.0 released in 2014. These CCGA's National Best Practices represent a dynamic statement of the type of activities the CCGA believes would provide optimum levels of diligence towards preventing damage to underground infrastructure. Through the commitment and consensus of its members working together towards a safer Canada, the National Best Practices Committee will be part of an ongoing effort to develop new damage prevention practices as well as improve existing ones. Best Practices Version 2.0 can be downloaded in English or French at www.canadiancga.com

CNLA Newsbrief

Winter 2017

Industry Human Resources EI Premium Reduction program

ortProtect Members were given a heads up about critical information to their businesses in the Fall of 2016. As of January 2017 these changes are here and all CNLA members should be aware of Reduced Rates - Under the Employment Insurance (EI) Act and the EI Regulations. An employer's EI premiums may be reduced when employees are covered by a qualified short-term disability plan which reduces EI benefits that would be payable if such a plan did not exist. Please read for more information: https://goo.gl/tJwZkO

Changes to TFWP and SAWP announced

he Temporary Foreign Worker program has been under review most of 2016, and the report outlining the recommendations in the House of Commons was released Sept 19th. Government responded and it was announced: • Introducing stronger recruitment requirements, where appropriate, for low-wage employers so that Canadian workers traditionally under-

represented in the labour market (youth, persons with disabilities, Indigenous peoples, and newcomers) have better access to available job opportunities. • Extended the exemption on the cap for seasonal industries until Dec. 31st, 2017; The cap on the % of lowwage TFW is 20% for employers who accessed the program prior to June 2014 and 10% for those after. • Committed to further developing pathways to permanence for foreign workers. The government intends to announce further details on changes to the program in the 2017 budget. CNLA was focusing on the issues that aligned with the Ministry of Employment, Workplace Development Labour mandate that Minister Mihychuk needed to act on in order to be heard; she was just removed from cabinet and so we are starting to build new relationships with Minister Patty Hajdu who just took over on January 10th.

Green Careers Canada website a valuable resource

o you know of a student interested in getting into this industry? Whether it be in landscaping, retail garden centres, nursery operations, landscape design, and countless other opportunities, www.greencareerscanada.com is a great resource for them. There are links to

industry job boards, career paths, events, educational institutions, scholarship information and more! There is also a portal for teachers to connect with other teachers. The private discussion group allows teachers to share lesson plans, discuss programs and share files. Registration for this portal is available on the website. Each provincial horticultural trades association is ensuring that the site information is relevant and up-to-date.

Government alliance

NLA has a strong alliance with Judith Andrew – Commissioner (Employers).

Judith Andrew was appointed to the Canada Employment Insurance Commission as the Commissioner for Employers on January 8, 2011. Prior to her appointment as Commissioner for Employers, Ms. Andrew was the Vice-President of Legislative Affairs at the Canadian Federation of Independent Business (CFIB), where she coordinated regional legislative projects and urban strategy, and previously headed up the Ontario Legislative group. She also served as a member of the Ontario Manufacturing Council and twice represented Canadian employers at the International Labour Organization (ILO) through the Canadian Employers Council. For any issues you have, please email Stacey Porter at Stacey@cnla-acpp.ca.

CNLA Newsbrief

Winter 2017

NEW STIHL BR 700

BACKPACK BLOWER

BR 700

The BR 700 backpack blower is STIHL’s most powerful blower. The ideal blower for landscapers, municipal workers and stadium clean-up crews who would benefit from the extra power of the BR 700 to effectively gather up leaves, clippings and litter. It is equipped with the advanced STIHL 4-MIXTM engine to provide lower fuel consumption and reduced emissions. The ergonomic design of the BR 700 provides enhanced user comfort with a tool-less adjustable length blower tube and handle. The switch position on the control handle is conveniently always in the “on” position for a quick and simple start. The features of the BR 700 make it the superior choice for urban and rural areas that require heavy-duty clean-up. • • • • • • •

Displacement Power Output Weight † Blowing Force Sound Level Air Volume Air Velocity

Increased blowing force - More cleaning capacity per hour Variable blower tube length - Simple and easy to adjust Tool-less handle position adjustment - Rapid adjustment to user requirements Variable lockable throttle (cruise control) - Convenient locking of throttle trigger Simplified starting procedure - Automatic choke reset (choke lever returns automatically on accelerating) STIHL anti-vibration system - Low back vibration Lightweight - Physical strain reduced

64.8 cc 2.8 kW 10.6 kg/23.4 lb 35 Newtons 75 dB(A) 912 cfm 166 mph/267 km/h

Excluding fuel.

†

NEW PRO-FLEET COMMERCIAL LANDSCAPE PROGRAM STIHL’s NEW Pro-Fleet Commercial Landscape Program is designed to provide commercial landscapers a volume discount on major purchases of 8 or more landscaping power tools per sales transaction. Visit your STIHL Dealer today to find out more and take advantage of the savings!

QUALITY AT WORK FOR OVER 90 YEARS. For over 90 years, STIHL has been a world market leader and innovator in outdoor power equipment. German engineered products featuring the latest pioneering technologies make STIHL the preferred choice for professionals, consistently providing uncompromising quality. STIHL products are only available at independent STIHL Dealers who provide personal advice and expert service. Thank you for the continuous support and for making STIHL the brand you trust.

* “#1 Selling Brand in Canada” is based on an independent market share analysis of gasoline-powered handheld outdoor power equipment from 2016. Source: TraQline Canada.

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stihlclub.ca Canadian Nursery Landscape Association / Association Canadienne des Pépiniéristes et des Paysagistes

7856 Fifth Line South, Milton, ON L9T 2X8 | T: 1-888-446-3499 | F: 905-875-1840 | info@cnla-acpp.ca | www.cnla-acpp.ca