28 minute read
Winter Institute Agenda
9:30 a.m. – 2:00 p.m. Executive Boardroom Board of Directors Meeting
12:00 p.m. – 4:00 p.m. Arizona Ballroom Foyer Registration
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3:15 p.m. – 4:00 p.m. Executive Boardroom New Member Orientation and Reception with CAAE Board and Fellows/Scholars
4:00 p.m. – 4:15 p.m. Arizona 1–3 Welcome and Overview Speaker: Hoopes Wampler, CAAE President University of Pennsylvania
4:15 p.m. – 5:45 p.m. Arizona 1–3 Strengthening Public Trust in Higher Education; Part I Recent Pew Center and Gallup research underscore the existential threat of declining public trust in higher education as political divisiveness continues to impact our colleges and universities. Senior advocacy and policy leaders from CASE and AGB will examine and explore these alarming trends and share their perspectives on nationwide issues, challenges contributing to this persistent decline, and how CASE and AGB plan to work with institutions and alumni executives to reverse this trend. This keynote will be followed on Tuesday morning with panel conversation on this topic with three CAAE member leaders. Introduction: Paul Rucker, University of Washington Speakers: Cristin Toutsi Grigos, Director, Public Policy & Statewide Program, AGB Brian Flahaven, Senior Director for Advocacy, CASE
6:00 p.m. – 7:00 p.m. Reception
Terrace Court
7:00 p.m. Palm Grove Dinner: Welcome Remarks Speaker: Amy Eichhorst, University of Maryland
Tuesday, FEBRUARY 18
7:30 a.m. – 8:30 a.m. Breakfast
Arizona 4
8:30 a.m. – 8:45 a.m. Arizona 1–3 Day 2 Overview Winter Institute Co-Chair Duane Wiles, University of Tennessee, Knoxville
8:45 a.m. – 9:45 a.m. Arizona 1–3 Strengthening Public Trust in Higher Education; Part II Part II of Strengthening Public Trust in Higher Education features a moderated panel discussion with leaders from three different CAAE institutions on the role and responsibility of alumni relations leaders and alumni associations in directly engaging and mitigating this decline in public trust in higher education. Moderator: Paul Rucker, University of Washington Panelists: Whitney Espich, MIT Sarah Schutt, University of Wisconsin Howard Wolf, Stanford University
9:45 a.m. – 10:45 a.m. Arizona 1–3 CAAE Fellows Presentations Facilitator: Jorge Ancona, University of California, Riverside Robert G. Forman Fellowship The First American Philanthropists: Native American Alumni Experiences with University Advancement Using a case-study analysis, I explore the experiences of Native American alumni with university advancement. Data come from a document analysis, in-depth interviews and a focus group with leaders of a Native American alumni organization at a public research university in California. Findings reveal that Native American alumni, informed by their cultural values and experiences with generous individuals in their pathways to college, give back to their alma maters in various forms. A lack of trust in the university’s awareness, ability and accountability in supporting Native American students creates a sense duty for Native American alumni give back to their alma mater. I draw implications from my findings, discussing the importance of reciprocity in relationships when working with Native American alumni. My discussion also highlight the need to be relevant, respectful, and responsible when stewarding all forms of alumni Native American alumni gifts, in all forms, to the university. Speaker: Patricia Chau Nguyen, Senior Director, Diversity Programs, UCLA Jerry F. Tardy Fellowship Upgrading to a New Model: Leveraging Consumer Business Models to Target Alumni Through Entire Life Cycle To better engage with the entire young alumni community, Alumni and Constituent Engagement strives to build an innovative business model in which data, reflective of constituent needs and preferences, drives the content and program strategy for each transitional life phase. Through a segmented and personalized approach to life-stage marketing and programming, we hope to increase the number of engaged constituents and increase the depth and breadth of the donor pool. Speaker: Katie Sampson, Assistant Director, Student and Young Alumni Engagement, Temple University
Lawrence S. Preo Fellowship Online Alumni Engagement: How to Inspire, Track, and Measure Deepening Levels of Alumni Engagement As institutions seek to engage alumni where they are—mostly online—many are devoting increasing time and resources to expand their portfolio of online alumni engagement programs. Online engagement often offers a strong ROI and allows institutions to greatly expand their geographic footprint, but there are still questions to be answered regarding the impact of online programming and its efficacy in driving alumni to increase their engagement and philanthropy. By speaking with alumni leaders at nearly a dozen universities about their work to engage alumni online, my research explores the current successes and future challenges of online alumni engagement. Speaker: Adam Sylvain, Assistant Director, Career Development, University of Chicago
10:45 a.m. – 11:00 a.m. Break
11:00 a.m. – 12:15 p.m. Arizona 1–3 Micro Lectures o Lessons Learned from 40+ Years Lee Patouillet, University of Tennessee, Knoxville o Bear Down Network, Virtual Alumni Community Melinda Burke, University of Arizona o Diverse Alumni Engagement, Engaging Alumni of Color Sarah Schutt, University of Wisconsin o Launching our Next Big Membership Drive when everyone else is thinking of eliminating membership Tim Pavish, Washington State o Gender-based language and identity, Trends of use of pronouns, and discussions on what are our pressures, expectations and responsibilities as alumni professionals Patricia Chau Nguyen, UCLA
12:15 p.m. – 1:30 p.m. Desert Garden Lunch: Opening Remarks Speaker: Donna MacPhee, Columbia University
1:30 p.m. – 3:00 p.m. Arizona 1–3 CAAE Metrics: Census and Salary Data Since its inception in 1989, CAAE has collected benchmarking data from its membership to provide a basis for empirical, evidence-based assessment. As our prescient founders saw, data is playing an even larger role in alumni engagement and institutional advancement overall. After a brief update on the CASE Alumni Engagement Metrics initiative, CAAE members will help identify refinements to the CAAE Annual Census and Salary Survey. J T. Forbes and Mark Sollis will facilitate discussion on proposed changes to the Census and Survey and gather member feedback on measurement collecting, reporting, and expectations, as well as the ideal state, intended audiences, and most common uses of the data. Moderator: J T. Forbes, Indiana University Speakers: Marie Earl, Strategy Consultant and Executive Coach Jenny Cooke Smith, Sr. Strategic Consultant, CASE Mark Sollis, Strategist and Creative, D3 Advancement Strategies & Communications
3:00 p.m. – 4:15 p.m. Arizona 1–3 Higher Education: If Only You Knew Us! How Data Science Could Likely Save Higher Education, Alumni Relations and Humanity. For all intents and purposes, the cure from cancer, world peace, or the eradication of human “isms” will likely come from the educated-graduate minds of the world’s colleges and universities. If only higher education could know alumni like megacommercial and nonprofit brands understand their customers, we would undoubtedly take alumni engagement to new levels. Unlike the mega-brands of modern culture, most colleges and universities are flying by the seat-of-their-pants in terms of data analytics, data science, and associated information technologies. In this timely session, brand, data and market intelligence experts will share how they leverage data to intimately know and understand the customer, many of whom are our alumni. The good news: soon, alumni organizations and the campuses they serve will benefit from cross-pollinating data intelligence through the likes of Amazon, Google and AARP and others. Wow! Now wouldn’t that be cool! Introduction: Mark Dickey, Vice President, Executive Engagement, Salesforce Moderator: Jean Pembleton, Sr. Manager, Industry Solutions, Salesforce Panelists:
Caila Schwartz, Manager, Strategy and Insights for Retail and Consumer Goods, Salesforce Jono Smith, Director of Digital & Brand Communications, Make-A-Wish America Jim Wohlever, Sr. Vice President, Customer Experience, Donlen, a Hertz Company
4:30 p.m. – 5:30 p.m. Fitness Center Private Yoga Class
6:00 p.m. – 7:00 p.m. Palm Grove Reception
7:00 p.m. Waterfall Court Dinner: Opening Remarks Speaker: Kristi Bohlender, Colorado State University
7:30 a.m. – 8:30 a.m. Breakfast
Arizona 4
8:30 a.m. – 9:00 a.m. Arizona 1–3 Business Meeting
9:30 a.m. – 10:30 a.m. Arizona 1–3 Hot Topics—Roundtable Discussion Facilitators: Julie Sina and Duane Wiles
10:30 a.m. – 11:30 a.m. Arizona 1–3 So What’s Your Favorite Color? Successful alumni relations professionals will ask the all-important question: “what data should we collect to understand our graduates better?” Would it help to know one’s political affiliation, or if they shop at Trader Joe’s versus Aldi? Absolutely! Better yet, where would it take us if we knew if a graduate owned a shih tzu versus a rottweiler! In brief, data provides insight on a whole range of issues from programming and business development opportunities to engagement strategies and fundraising. In this timely session, we will speak with three CAAE colleagues who also happen to be social and behavioral experts. During this session we discuss the value and impact of asking the right questions of alumni and getting them to tell us what they need and want from life. By paying attention to data points, we can start to better segment the alumni base on what they truly value and help our institutions stay relevant in the lives of our alumni. Introduction and Moderator: Ralph Amos, Purdue University Panelists: Julie Sina, UCLA Josh Harraman, Rutgers University Jeff Johnson, Iowa State University
11:30 a.m. Arizona 1–3 Conference Wrap up and Adjournment Speakers: Julie Sina and Duane Wiles
Upcoming CAAE Institutes
Winter Institutes
Summer Sessions In conjunction with the CASE Summit for Leaders in Advancement
Sunday, July 12 to Tuesday, July 14, 2020 Hilton San Francisco Union Square San Francisco, CA
Sunday, July 11 to Tuesday, 13, 2021 New York Hilton Midtown New York, NY
Sunday, July 17 to Tuesday, July 19, 2022 Fairmont Chicago Millennium Park Chicago, IL
Fellow Bios CAAE
Foreman Fellow
Patricia Châu Nguyễn Senior Director of Diversity Programs University of California, Los Angeles
For the past ten years, Patricia has served at UCLA in multiple roles in multicultural affairs, and diversity and inclusion work in higher education – ranging from intercultural living and learning communities, multicultural Greek life, summer bridge programs, multicultural centers, and social justice education. Most recently, Patricia served as the first assistant dean of students and founding director of the Asian and Asian American Center at Cornell University. She has presented at conferences such as the National Conference on Race and Ethnicity in American Higher Education, NASPA Student Affairs Administrators in Higher Education, and ACPA College Student Educator International. Patricia also consults nationally on issues related to interfaith conversations, ethics, meaning-making and intersectionality in practice. She serves as a founding member of Racial Aikido, an affinity-based identity retreat that equips students of color at predominantly white institutions.
Patricia received her Master of Education in higher education and student affairs administration from the University of Vermont, and her Bachelor of Science in cellular and developmental biology from the University of California, Santa Barbara.
Patricia’s experiences working with college students has fueled a commitment and passion to push institutions of higher education to build capacity towards diversity. She hopes to engage all members of the university, including alumni, to build inclusive campus communities.
Fellow Bios continued
Tardy Fellow
Katie Sampson has served her alma mater, Temple University, as the Associate Director, Student and Young Alumni Engagement since February 2018. Her responsibilities include creating, developing and implementing unique and relevant events, programs, philanthropic and volunteer opportunities to engage young alumni; and managing the Temple University Young Alumni Association Board. Before joining Temple, Katie served in a variety of roles at Rider University in Lawrenceville, N.J., including the Associate Director of Alumni Relations, Assistant Director of Annual Giving, and Administrative Specialist for the Office of External Affairs. During her time at Rider, she received the 2018 Mazzotti Women’s Leadership Award, 2017 University Advancement - Above and Beyond Award, 2016 University Advancement - Rising Star Award, and 2014 Outstanding Achievement Award.
Katie earned a Bachelor of Music in Vocal Performance from the University of Delaware; Master of Music in Opera Performance from Temple University; and Master of Business Administration in Marketing Management from Wilmington University.
Fellow Bios continued
Preo Fellow
Adam Sylvain joined the University of Chicago as assistant director of career development within the Alumni Engagement & Annual Giving team in June 2018. In that role, Adam plans and facilitates online career development programming for alumni. These programs include career-focused webinars and online networking events designed to engage alumni where they are and help them move forward in their careers.
Adam joined the University of Chicago following two years working in the Cohen Career Center at William & Mary where he completed his M.Ed. in higher education administration. Prior to enrolling at William & Mary, Adam worked as a private school English and Journalism teacher. He earned a Bachelor of Arts degree from George Mason University.
Speaker Bios
Marie Earl Marie Earl’s leadership coaching and strategy consulting practice focuses on building the capacity of individuals and organizations. She helps clients across the globe develop greater competence in managing change and renewal, leading teams, and formulating and executing strategy. Marie is a certified Integral Coach TM through New Ventures West. In both her coaching and her consulting practice, Marie draws upon over 25 years of leadership and management experience in post-secondary institutions, nonprofit organizations, the US government and the for-profit sectors. She has facilitated strategy development for over a dozen universities and nonprofits. A recognized leader in alumni relations, Marie has been a frequent faculty member for CASE worldwide. She holds AB and MLA degrees from Stanford University. She is a graduate of the UBC Sauder School of Business Accelerated Leadership program and the Stagen Integral Leadership Program.
Brian Flahaven Brian Flahaven is senior director for advocacy for the Council for Advancement and Support of Education (CASE), the professional association for advancement professionals at all levels who work in alumni relations, communications, and development. Brian directs CASE’s government relations activities and tracks federal and state legislative and regulatory issues of concern to CASE members. He also oversees CASE’s public college and university foundation programs. Prior to joining CASE, Brian was the manager of government relations and public policy at the Council on Foundations. He also served as the first Public Policy and Philanthropy Fellow at the Council of Michigan Foundations and worked for former Illinois Lieutenant Governor Corinne Wood. Brian received his bachelor’s degree in political science, economics and history at the University of Illinois at Urbana-Champaign and his Master of Public Policy from the Gerald R. Ford School of Public Policy at the University of Michigan. In 2016, Brian earned the designation of Certified Association Executive from the American Society of Association Executives. From 2011 to 2016, Brian served as an elected Advisory Neighborhood Commissioner representing the southeastern Capitol Hill neighborhood in Washington DC.
Speaker Bios continued
Cristin Toutsi Grigos Cristin Toutsi Grigos joined AGB in 2008 and serves as the Director of Public Policy and Strategic Communications. She leads the organization’s public policy and advocacy initiatives and works with external partners to ensure that AGB is positioned as a vital resource on higher education governance. She also leads AGB’s strategic narrative in support of higher education to ensure it is effectively and broadly communicated to members, policymakers, and other stakeholders. Cristin leads the association’s communications and public relations efforts. Before coming to AGB, Cristin specialized in collaborating with public governing and coordinating boards to enhance board performance and board policies in pursuit of governance best practices and institutional, system or state goals for higher education. Cristin produced resources on public board structures and tracked state and federal policies and legislation affecting institutions and systems of higher education. Previous experiences include serving as a Governor’s Fellow for Virginia Governor Timothy Kaine in the Office of Commonwealth Preparedness, which included assistance with the Governor’s Campus Safety Conference for colleges and universities that occurred after the mass shooting at Virginia Tech in April 2017. She also worked for Virginia’s Finance Secretariat and the Department of Planning and Budget on state fiscal policies and funding proposals for public colleges and universities in Virginia. Cristin holds a master degree in higher education from the College of William and Mary. Baccalaureate degrees in Political Science and Governmental Administration are from Christopher Newport University.
Jenny Cooke Smith Jenny Cooke Smith is a senor strategic consultant for CASE, with a focus on AMAtlas, the global resource for educational advancement-related metrics, benchmarks and analytics. Jenny specializes in analyzing advancement trends, interpreting comparison benchmarks, and helping people understand the “stories behind the data.” In this role, she is responsible for developing and leading facilitated cohort groups to help members better understand advancement outcomes by practice area, thereby informing thought leadership and best practice. Prior to joining CASE, Jenny spent 15 years in a variety of positions within Blackbaud’s Target Analytics, most recently leading donorCentrics™ benchmarking cohorts, which provide opportunities for institutions and organizations globally to review and discuss direct marketing and annual giving trends. During her time in this role, she built and expanded the Higher Education cohort groups, spurred development to analyze the impact of newer initiatives within fundraising, such as giving days, crowdfunding and mid-level giving analysis, and partnered with offices in Canada, the U.K., and Australia to deliver results specific to NGO’s in those fundraising markets. Jenny has also been a CASE volunteer and frequent speaker at CASE conferences.
Speaker Bios continued
Mark Sollis Mark served for almost five years as the first Associate Vice-President, Alumni at the University of Calgary. Building on leadership roles in planning within various institutions, he led the creation of, and delivered on, the institution’s much-lauded first Alumni Strategy, which set the university as one of the most forward-thinking and performance-driven operations in the field of alumni engagement. At the University of British Columbia (UBC), Mark served for three years as the project manager for Canada’s leading alumni facility, the $20 million UBC Alumni Centre, while working as the Senior Director, Operations and Planning; and Interim Associate Vice-President Alumni and Executive Director, Alumni Association, for UBC Alumni. Noted for his considered approach, and his ability to execute with focus, agility, and collegially, his post-secondary experiences also cover media relations; student leadership; finance; major project management; as well as serving as strategic counsel to higher education executives. Mark served on the CASE Commission on Alumni Relations from 2013-16 and the CASE District VIII Board from 2014- 16. A frequent presenter globally, with significant experience with CASE, the Canadian Council for the Advancement of Education (CCAE), and Australian Universities Alumni Professional Group [AUAPG], he has also worked closely with institutions and colleagues across Canada, the US, and Australia in the areas of performance management, planning and organisational development. Other prior work includes vice-president responsible for university strategy & planning, alumni engagement, communications, and fundraising; leadership roles in two successful major Canadian political campaigns; and serving as a caucus chief of staff, where he was responsible for strategy and campaign planning. He launched his own consultancy in 2018 to focus on performance management, strategy development, and business planning in advancement. Mark holds a Bachelor of Applied Communications (Journalism) from Mount Royal (Calgary).
Jean Pembleton Jean Pembleton is the Sr. Manager, Industry Solutions at Salesforce.org. In this role she leads Salesforce.org’s Higher Education Advancement strategy. Prior to joining Salesforce, Jean worked in Major and Principal gifts at Stanford University and at The Chicago Symphony Orchestra. She also previously worked in Annual Giving at The University of Chicago. She lives in San Francisco with her husband, Will.
Speaker Bios continued
Jono Smith Jono Smith is the digital & communications director for Make-A-Wish America, where he is responsible for the organization’s owned and earned media strategy in the U.S. While at Make-AWish, Jono has helped lead the global repositioning of the Make-A-Wish brand, as well as playing a key role in the creation of over $250 million in earned media value through the development of new brand campaigns. Prior to joining Make-A-Wish, Jono held senior marketing roles at Event 360, Network for Good and Ellucian, as well as serving as a Special Assistant for Communications in the Clinton White House. Jono holds a B.A. in English from Loyola Marymount University in Los Angeles.
Caila Schwartz Caila Schwartz is a graduate of Wellesley College and a member of the Consumer Insights & Strategy team at Salesforce since 2014. Her background includes extensive data analysis and storytelling. She focuses on giving brands and retailers a competitive edge by identifying new opportunities based on data-driven evidence. Caila’s work has been featured in Forbes, Washington Post, New York Times, Business Insider, and more.
Speaker Bios continued
Jim Wohlever Jim Wohlever serves as Senior Vice President of Customer Experience, overseeing the growth and satisfaction of Donlen’s client portfolio. In this role, Jim focuses on fostering a deeper intimacy with our customers and better aligning Donlen’s processes and deliverables to our client’s expectations. Jim experience includes various senior leadership positions in Marketing and Insurance products at GE over a period of 17 years. After GE, Jim served as President of Young America Corporation, a marketing fulfillment company. Following Young America, he became Ceridian’s Senior Vice President of Enterprise Account Management where he worked with Ceridian’s largest clients to develop programs to improve retention and growth strategies. Just prior to joining Donlen, he served as President and COO of Roadside Protect, a specialty roadside assistance administrator. Jim holds an MBA in Marketing and Finance from Kellogg GSM, Northwestern University as well as a BS in Marketing from Northern Illinois University.
Attendees list
Attending Members
Ralph Amos Purdue University Jorge Ancona University of California, Riverside Jenifer Andrasko University of Virginia Todd Andrews University of Utah Patrick Auerbach University of Southern California Sue Ballard Syracuse University Raphe Beck University of Oregon Kristi Bohlender Colorado State University Calvin Brown The University of Alabama Melinda Burke University of Arizona Reggie Bustinza Northern Illinois University Amy Button Renz Kansas State University Ryan Chreist University of Colorado Boulder Mo Cotton Kelly University of Connecticut Brandy Cox Jackson University of Arkansas Jeff Davis Mississippi State University Susan deMuth Johns Hopkins University Doug Dibbert The University of North Carolina Barbara Dick University of Toronto Jennifer Dillavou University of Illinois Sara DuCuennois Florida International University Amy Eichhorst University of Maryland Whitney T. Espich Massachusetts Institute of Technology Erin Essak Kopp Ohio University J T. Forbes Indiana University Cindy Fredrick University of Virginia Steve Grafton University of Michigan Steven Hall Boston University Josh Harraman Rutgers University Chuck Harris University of Texas, Austin Colin Hennessy University of Chicago Clothilde Hewlett University of California, Berkeley Wes Hickman University of South Carolina Meredith Johnson University of Georgia Jeff Johnson Iowa State University Erika Jordan University of California, Irvine Heather Junod University of Central Florida Cynthia Khoo-Robinson University at Buffalo Gabrielle Korn McGill University Curt Langford Texas Tech Paul Lanzone Georgetown University Lisa Lewis University of Minnesota
Attending Members continued
Donna MacPhee Columbia University Bill McCausland University of South Florida Todd McCubbin University of Missouri Karen McQuigge McMaster University Dan Montoya San Diego State University Michele Nota University of Rhode Island Lee Patouillet University of Tennessee, Knoxville Tim Pavish Washington State University Mike Pede University of Houston Sean Price University of Alberta Paul Rucker University of Washington Katie Sampson Temple University Sarah Schutt University of Wisconsin Dene Sheheane Georgia Tech James Smith The Ohio State University Jillianne Smith University of Kentucky Amy Spelman Western Illinois Unviersity Eliza Stasi Temple University Adam Sylvain The University of Chicago Kim Tavares Miami University John Valva Oregon State University Gretchen VanValkenburg Auburn Alumni Association Hoopes Wampler University of Pennsylvania Laura Wayland Northwestern University Sterly Wilder Duke University Duane Wiles University of Tennessee, Knoxville Christine Wilkinson Arizona State University Howard Wolf Stanford University Shelley Zaborowski University of Nebraska
Attending Sponsors
Balfour Jeff Wood Henry Lange
Bank of America Todd Grove Annette Maazaoui
Freedom Financial Network Patrick Devlin Drew Scopelliti
Mercer Mark Brostowitz Lauren Isaacman
Meyer and Associates Ann Meyer Abdi
GEICO Karen Burns
Gohagan & Company Rick Franz
Graduate Hotels Larkin MacDonald Calvin Anderson Heidi Albertson
Graduway Dan Hillyer Daniel Cohen Matthew Hancox David Birkinshaw
Liberty Mututal Insurance Isela Flores Theresa Peters
Marts & Lundy Chris Vlahos
Nationwide Kortnee Campbell Layne Burns Barry Rosen
PCI Colin Stewart Rex Petrasko
Member Institution List
Arizona State University Auburn University Boston College Boston University Clemson University Colorado State University Columbia University Duke University Florida International University Florida State University Georgia Institute of Technology Georgetown University Indiana University Iowa State University Kansas State University Louisiana State University Massachusetts Institute of Technology McGill University McMaster University Miami University of Ohio Michigan State University Mississippi State University North Carolina State University Northern Illinois University Northwestern University Ohio University Oklahoma State University Oregon State University Pennsylvania State University Purdue University Rutgers, The State University of New Jersey San Diego State University Stanford University Syracuse University Temple University Texas A&M University Texas Tech University The Johns Hopkins University The Ohio State University The University of Alabama The University of Arizona The University of North Carolina University at Buffalo University College London University of Alberta University of Arkansas University of British Columbia University of California, Berkeley University of California, Irvine University of California, Los Angeles University of California, Riverside University of California, San Diego University of Central Florida University of Chicago University of Cincinnati University of Colorado Boulder University of Connecticut University of Georgia University of Houston University of Illinois University of Kentucky University of Maryland University of Michigan University of Minnesota University of Missouri University of Nebraska University of Nevada-Las Vegas University of Oregon University of Pennsylvania University of Rhode Island University of South Carolina University of South Florida University of Southern California University of Southern Mississippi University of Tennessee at Knoxville University of Texas University of Toronto University of Utah University of Virginia University of Virginia University of Washington University of Wisconsin-Madison Virginia Tech Washington State University Western Illinois University
CAAE Member
Topics Discussion
July 15, 2019
CAAE board member Susan deMuth commenced the CAAE Topics Discussion at 7:57 a.m.
Report from the Census and Salary Survey Working Group J T. Forbes reiterated that the goals of the project to review the member census and salary survey remain unchanged: Collect and maintain essential data for benchmarking and decision-making; reduce collection and retrieval time; and provide a collaborative, transparent process. The next courses of action include: moving Evergreen Data to the Institutional Profile section; migrating Affinity Partner/Vendor Data to the more dynamic “Vendor Matrix” tool; and revising the data collected and the collection schedule for the Census and Salary data. Current/next steps include:
• June 2019 – Members begin activating profiles • August 2019 – Working Group formed (Forbes, McCausland, Andrasko + at least two more volunteers) • Winter 2020 – Membership session to review and prioritize data • Summer 2020 – Working Group reports out • The strategic intent remains: reduce essential data points and not add CASE engagement metrics. • For the “Show of Hands” and “Vendor Matrix” tools, everyone was again asked to activate their account at the following address: https://www.pcuad.org/portal/ index.cfm/event/account/org/caae
Update on the Bylaws Revision Hoopes Wampler reported that pursuant to the discussions held by the membership at the Winter Institute in Scottsdale, conversations continued between members on the proposed changes to the bylaws. A further call for comments was published via broadcast to the membership on March 15, 2019, as was a subsequent invitation to an open conference call held on July 9, 2019, in advance of the Summer Sessions. Any further thoughts, comments or questions should be forwarded to Hoopes, who will bring the topic back to the membership for closure at the 2020 Winter Institute.
CAAE and CASE Update Brett Chambers, VP of Volunteer and Member Engagement at CASE, was invited to bring news from CASE. He provided an overview of activity in CASE’s four pillars of strategic intent, namely Member Engagement, Talent Management, Global Impact and Thought Leadership. Brett invited Fred Weiss, CASE’s Chief Research and Data Officer, to provide an overview of AMAtlas, a global resource for educational advancement-related metrics, benchmarks and analytics. In terms of CAAE member engagement within CASE, he reported that we have members currently serving on the Board of Trustees, Commissions and in other roles, such as conference faculty and more. To further augment CAAE’s thought leadership within the CASE landscape, he encouraged participation in a variety of leadership roles, such as on the Board of Trustees, USCanada Regional Council, Commission on Alumni Relations and District Boards and Advisory Groups; and as content experts, such as Conference/Webinar Speaker, Currents/ Books/Whitepaper Author, Awards Judge, Library Resource and Samples, and Awards Submissions.
CAAE Member Meeting Minutes
July 15, 2019
I. Order (Barbara Dick) CAAE Board President Barbara Dick called the CAAE member meeting to order at 9:01 a.m.
II. Approval of February 20, 2019 minutes Minutes from the February 20, 2019 CAAE Business Meeting were provided to all attendees. Upon motion duly made by Mo Cotton Kelly and seconded by Jorge Ancona, the minutes of the February 20, 2019 CAAE Business Meeting were unanimously approved as presented.
III. Committee Reports • CAAE’s financial position is robust and the Association is poised once again for a strong year of sponsorships. • Members were introduced to CAAE’s freelance communications specialist, Molly Ritvo, participating in the Summit to become better acquainted with the Association’s mission and its members, and to assist with the compilation of daily summaries. • The Board approved an upgrade of the Association’s website with the current provider and host, Boomity. The site design will be refreshed and the platform will be mobile-optimized. While still largely a repository of content and information of relevance to the membership, the upgrade also comes with tools to that will help facilitate member communications and also heighten the profile of the Association. • Membership currently stands at 85, with the possibility of changes between now and the start of the new fiscal year on September 1. Any changes in leadership of member institutions should be forwarded to Chair Laura Wayland, who will follow-up with an invitation to join. • Member satisfaction has increased from a net promoter score of 50.88 in 2017 to 74.24 in 2019. Members state their satisfaction in areas such as networking, sense of community (peers, leaders), “heart,” high level focus on subject matter and camaraderie, collegiality and caring. • Areas for improvement include new member onboarding, communications between meetings, greater investments in programs/speakers, evidencebased research, online community, metrics and value of the Summer Sessions. • Any and all member accomplishments—promotions, awards, speaking roles, publications, etc.—should be
Meeting Minutes continued
forwarded to Laura Wayland for publication in our newsletter. • The slate of Directors and Officers was presented and approved. Despite efforts to recruit a candidate from a self-governing association, there is no representative from this cohort, this time.
SLATE OF OFFICERS AND DIRECTORS F. Hoopes Wampler University of Pennsylvania President until Aug. 31, 2020 Laura Wayland Northwestern University Vice-President and President-elect until Aug. 31, 2020 Jeff Davis Mississippi State Treasurer, term completion Aug. 31, 2020 Bill McCausland University of South Florida Secretary, term completion Aug. 31, 2020 Gabrielle Korn McGill University Elected Director, term completion Aug. 31, 2022 Matthew Winston Virginia Tech Elected Director, term completion Aug. 31, 2022 Paul Rucker University of Washington Elected Director, term completion Aug. 31, 2020 Julie Sina UCLA Appointed Director, term completion Aug. 31, 2020 Sterly Wilder Duke University Appointed Director, term completion Aug. 31, 2020
RETURNING DIRECTORS Donna MacPhee Columbia University Elected Director, term completion Aug. 31, 2020 Jorge E. Ancona University of California Riverside Elected Director, term completion Aug. 31, 2021 Susan deMuth Johns Hopkins University Elected Director, term completion Aug. 31, 2021 Barbara Dick University of Toronto Past-President, term completion Aug. 31, 2020
The Association extended heartfelt thanks and gratitude to Mo Cotton Kelly for her service on the Board. Due to changes in responsibilities, she has had to withdraw from the Board. J T. Forbes’ term has come to an end and his length of service and good work was likewise saluted by the membership. Finally, the membership recognized the commitment, poise and professionalism of retiring President, Barbara Dick. J T. has agreed to continue to serve on the Census and Survey Working Group and Barbara begins her term as Immediate Past President. Finally, applications for the CAAE Fellowships will be announced following the Summer Sessions. Encourage your staff to apply. The committee looks favorably upon joint applications from more than one institution.
IV. Meeting Adjournment With no further discussion and upon a motion by Hoopes Wampler, which was properly seconded by Patrick Auerbach, Ms. Dick adjourned the meeting at 9:52 a.m.
CAAE Financial Snapshot
01/21/20 Accrual Basis
Council of Alumni Association Executives Balance Sheet Prev Year Comparison As of January 31, 2020
ASSETS
Current Assets
Checking/Savings
Cadence Bank CD Money Market Wachovia
Total Checking/Savings
Accounts Receivable
Accounts Receivable
Total Accounts Receivable
Other Current Assets
Prepaid Expenses/Deposits
Total Other Current Assets
Total Current Assets
Fixed Assets
Accumulated Depreciation Computer Equipment Website
Total Fixed Assets
TOTAL ASSETS
LIABILITIES & EQUITY Equity
Opening Bal Equity Retained Earnings Net Income
Total Equity
TOTAL LIABILITIES & EQUITY Jan 31, 20 Jan 31, 19 $ Change % Change
200,000.00 0.00 200,000.00 100.0% 111,447.78 311,240.53 -199,792.75 -64.2% 137,218.31 130,598.37 6,619.94 5.1%
448,666.09 441,838.90 6,827.19 1.6%
55,000.00 40,000.00 15,000.00 37.5%
55,000.00 40,000.00 15,000.00 37.5%
0.00 5,000.00 -5,000.00 -100.0%
0.00 5,000.00 -5,000.00 -100.0%
503,666.09 486,838.90 16,827.19 3.5%
-34,075.13 -34,075.13 0.00 0.0% 2,068.88 2,068.88 0.00 0.0% 32,006.25 32,006.25 0.00 0.0%
0.00 0.00 0.00
503,666.09 486,838.90 16,827.19
0.0%
3.5%
106,488.20 106,488.20 0.00 0.0% 166,745.55 136,180.22 30,565.33 22.4% 230,432.34 244,170.48 -13,738.14 -5.6%
503,666.09 486,838.90 16,827.19 3.5%
503,666.09 486,838.90 16,827.19 3.5%
