GRAPHIC DESIGN
PORTFOLIO
ADAM SMITH PORTFOLIO
ABOUT ME I am Adam Smith Graphic design is the process of visual communication, and problem-solving through the correct use of typography, space, image and color. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design� is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements. ADOBE PHOTOSHOP ADOBE ILLUSTRATOR ADOBE INDESIGN ADOBE AFTER EFFECTS ADOBE PREMIERE
BRANDING Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. The ways in which corporate brands and other brands interact is known as the corporate brand architecture. Corporate branding affects multiple stakeholders (e.g., employees, investors) and impacts many aspects of companies such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, brand extensions (see study Fetscherin and Usunier, 2012). It therefore can result in significant economies of scope since one advertising campaign can be used for several products. It also facilitates new product acceptance because potential buyers are already familiar with the name. However, this strategy may hinder the creation of distinct brand images or identities for different products: an overarching corporate brand reduces the ability to position a brand with an individual identity, and may conceal different products’ unique characteristics.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
LOGO DESIGN A logo (abbreviation of logotype,[1] from Greek: Logos “word” and typos “imprint”) is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was one word cast as a single piece of type, e.g. “The” in ATF Garamond (as opposed to a ligature, which is two or more letters joined, but not forming a word).[2] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c.2300 BCE), coins (c.600 BCE),[4][5] trans-cultural diffusion of logographic languages, coats of arms,[6] watermarks,[7] silver hallmarks and the development of printing technology. As the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page.[8] Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
WEBSITE DESIGN A logo (abbreviation of logotype,[1] from Greek: Logos “word” and typos “imprint”) is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was one word cast as a single piece of type, e.g. “The” in ATF Garamond (as opposed to a ligature, which is two or more letters joined, but not forming a word).[2] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c.2300 BCE), coins (c.600 BCE),[4][5] trans-cultural diffusion of logographic languages, coats of arms,[6] watermarks,[7] silver hallmarks and the development of printing technology. As the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page.[8] Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
EDITORIAL DESIGN A logo (abbreviation of logotype,[1] from Greek: Logos “word” and typos “imprint”) is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was one word cast as a single piece of type, e.g. “The” in ATF Garamond (as opposed to a ligature, which is two or more letters joined, but not forming a word).[2] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c.2300 BCE), coins (c.600 BCE),[4][5] trans-cultural diffusion of logographic languages, coats of arms,[6] watermarks,[7] silver hallmarks and the development of printing technology. As the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page.[8] Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters.
Made for Year Software
: Client Name : 2016 : Adobe Indesign
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. Corporate branding refers to the practice of promoting the brand name of a corporate entity,
Made for Year Software
: Client Name : 2016 : Adobe Indesign
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. Corporate branding refers to the practice of promoting the brand name of a corporate entity,
Made for Year Software
: Client Name : 2016 : Adobe Indesign
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. Corporate branding refers to the practice of promoting the brand name of a corporate entity,
POSTER DESIGN A logo (abbreviation of logotype,[1] from Greek: Logos “word” and typos “imprint”) is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was one word cast as a single piece of type, e.g. “The” in ATF Garamond (as opposed to a ligature, which is two or more letters joined, but not forming a word).[2] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c.2300 BCE), coins (c.600 BCE),[4][5] trans-cultural diffusion of logographic languages, coats of arms,[6] watermarks,[7] silver hallmarks and the development of printing technology. As the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page.[8] Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
PACKAGING DESIGN A logo (abbreviation of logotype,[1] from Greek: Logos “word” and typos “imprint”) is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was one word cast as a single piece of type, e.g. “The” in ATF Garamond (as opposed to a ligature, which is two or more letters joined, but not forming a word).[2] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c.2300 BCE), coins (c.600 BCE),[4][5] trans-cultural diffusion of logographic languages, coats of arms,[6] watermarks,[7] silver hallmarks and the development of printing technology. As the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page.[8] Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
TYPOGRAPHY DESIGN A logo (abbreviation of logotype,[1] from Greek: Logos “word” and typos “imprint”) is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was one word cast as a single piece of type, e.g. “The” in ATF Garamond (as opposed to a ligature, which is two or more letters joined, but not forming a word).[2] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c.2300 BCE), coins (c.600 BCE),[4][5] trans-cultural diffusion of logographic languages, coats of arms,[6] watermarks,[7] silver hallmarks and the development of printing technology. As the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page.[8] Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
PHOTOGRAPHY A logo (abbreviation of logotype,[1] from Greek: Logos “word” and typos “imprint”) is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was one word cast as a single piece of type, e.g. “The” in ATF Garamond (as opposed to a ligature, which is two or more letters joined, but not forming a word).[2] By extension, the term was also used for a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand. Numerous inventions and techniques have contributed to the contemporary logo, including cylinder seals (c.2300 BCE), coins (c.600 BCE),[4][5] trans-cultural diffusion of logographic languages, coats of arms,[6] watermarks,[7] silver hallmarks and the development of printing technology. As the industrial revolution converted western societies from agrarian to industrial in the 18th and 19th centuries, photography and lithography contributed to the boom of an advertising industry that integrated typography and imagery together on the page.[8] Simultaneously, typography itself was undergoing a revolution of form and expression that expanded beyond the modest, serif typefaces used in books, to bold, ornamental typefaces used on broadsheet posters.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. It should also be noted that while corporate branding is a distinct activity from product or service branding,
Made for Year Software
: Client Name : 2016 : Adobe Illustrator Adobe Photoshop
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.
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