Our History
The first Coastal Angler Magazine was published in the spring of 1995 for Brevard County, FL. From 1995-2008 the magazine established itself as a localized and highly respected monthly publication.
In 2008, Coastal Angler Magazine Franchising Inc. adopted this successful business model and began franchising. Over the next few years, the elevated standards promoted by Coastal Angler Magazine and its franchisee group have enabled the publication to be considered an industry leader. In 2011, Coastal Angler Magazine introduced The Angler Magazine to meet the demand for freshwater interior markets. These freshwater markets have been as successful as the coastal markets.
The cornerstone of Coastal Angler and The Angler Magazines business philosophy is to bring to the public a well-designed, thoughtful publication that provides newsworthy and
entertaining information pertinent to the marine and fishing industries, and to do so within the format of a free monthly magazine. Each issue of Coastal Angler and The Angler Magazine is designed and formatted to be informative and enjoyable reading geared toward the outdoors enthusiast.
The day-to-day operations of all Coastal Angler and The Angler Magazine franchise locations consistently follow a tried and proven system that ensures the coordinated actions of each member of the business team. Coastal Angler Magazine Franchising distinguishes itself as a team of co-publishers working both together and separately to publish free print and online magazines while partnering with local, statewide and national businesses in an effort to expand their profits and sustain their business both today and into the future.
A
Word From Our Editor In Chief
At Coastal Angler and The Angler Magazines our franchisees enjoy the benefits of controlling their own time and futures by becoming part of our franchise family. Co-publishing your area’s magazine can be an exceptionally rewarding and fulfilling business opportunity. Everybody loves Coastal Angler and The Angler Magazines. Just ask our current franchisees what they think. Becoming the co-publisher of a well-respected, fun-loving outdoor publication quickly establishes our free tabloid-style publication as a favorite with the outdoor enthusiast in your area. Advertisers choose our publications because we offer the flexibility of local, regional, statewide and national exposure for their businesses, at affordable rates. If you enjoy the outdoors, have a modest inclination for writing, and like meeting the public, you owe it to yourself to check out the franchise opportunities available with Coastal Angler and The Angler Magazines.
Sincerely,
Why Choose Coastal Angler or The Angler Magazine?
If you are considering franchise ownership, no other franchise opportunity matches up as well as Coastal Angler Magazine for the outdoor enthusiast. To choose a profession that aligns with your passion is truly life-changing. To elevate your position in an industry to that of a publisher is also life-changing. Our Franchisees never dread going to work. Their life becomes their work and the level of happiness and satisfaction among our franchisee group reflects this basic difference between Coastal Angler Magazine and the myriad of other franchise business opportunities available in today’s market place.
“Come join our Team” has been the Coastal Angler Magazine call to action since our inception. We are not corporate America. Nor do we have any ambitions to be corporate America. We are a group of fun-loving outdoor enthusiasts who have purposely chosen a field that aligns with our primary recreational pursuit. Fishing.
This is not a “get rich quick” scheme. This is a well-designed system that enables its participants to earn their living from a home-based business, while controlling their time, in an industry that they love.
If becoming the publisher of a fishing magazine for your area seems appealing to you, you may be one of us.
To learn more, visit us at:
franchise.coastalanglermag.com
A 14 Billion Dollar Industry
Facts About Recreactional Fishing
• Recreational fishing is the nation’s second most popular outdoor activity after jogging.
• Nearly 1 in 7 Americans take to the water with rod and reel in hand each year.
• Since 2011, freshwater fishing participation grew 11 percent and Great Lakes fishing grew 9.5 percent.
• Spending for saltwater fishing ($14 billion) is more than twice what ($5.8 billion) Americans spent on services for their pets.
• More Americans fish than play golf (23.8 million) and tennis (18.1 million) combined.
• If sportfishing was its own corporation, it would rank #54 on the Fortune 500 List, ahead of Cisco Systems.
• Over twice as many people fished in 2019 than attended every NFL game combined.
This impact exceeds that of key U.S. Industries such as farming and computer manufacturing. In addition, BEA found the outdoor recreation economy grew by 3.8 percent in 2019, exceeding the 2.8 percent growth of the overall U.S. economy during the same period.
*Source: American Sportfishing Association
Our Position in the Industry
Local fishing guides provide accurate forecasting, technique advice and species targeting recommendations that ensure a good day on the water. National columnists provide product reviews, field testing reports and “How To”s that keep our readers well informed and up to date on the marine and outdoor industries. This resource quickly creates a loyal local readership that business owners and advertisers desire to reach and be identified with. The Outdoor Enthusiast is a great customer and knowing that they read the magazine each month creates a mutually beneficial relationship between Coastal Angler Magazine and the business community. Our franchisees enjoy this position and are sought after participants in local fishing tournaments, fishing clubs and marine expos. Becoming the voice of the local outdoor enthusiast community is an important position that our franchisees take on with the publishing of their first edition.
Our innovative approach to publishing, along with our massive circulation and our unique Video Magazine, have enabled us to become the industry leader in the field of outdoor enthusiasts.
An Industry First
The Angler Video Magazine offers its readers a truly unique interactive experience. By placing related video on each editorial page, readers can now experience the ability to watch videos while simultaneously reading a magazine page about the same subject.
This unique platform provides both the readers and the advertisers everything they are looking for: all-in-one media. Currently emailed to over 3.2 million fishinglicensed anglers throughout the United States, The Angler Video Magazine is destined to become one of the largest outdoor enthusiast media platforms in the country. And, just like our print magazines, our new video magazine is provided to its readers for FREE. No subscription required!
Combined with our monthly print magazines and e-magazines, it is easy to see why we have gained an industry leader status with both our readers and our loyal advertisers.
Owning a Coastal Angler or The Angler Magazine Franchise Provides Amazing Opportunities
Becoming the publisher of your area’s Coastal Angler or The Angler Magazine creates an important and respected position in your community. Your voice as the publisher of a loved and well-respected magazine carries enormous weight. Your readers will rely on your magazine to help them stay informed about an area of their lives that they are passionate about. Fishing. Imagine a local politician having 10,000 dedicated followers.
That’s the power and responsibility that our franchisees share. Combined, our voice in the industry carries huge influence.
The outdoor enthusiast is a valuable consumer element that is not limited to only purchasing fishing products. Your potential customer base is nearly unlimited.
• Unique Delivery - FREE! Best Customer Value
• Control Your Own Time And Earnings
• Meet Fun People Who Love The Outdoors
• Years of Experience With Proven Results
• Turnkey Startup Systems
• Low Startup and Overhead
• Modest Franchise Fee
Testimonials
Fort Myers & Naples Co-Publisher
“I’ve owned the Fort Myers edition of Coastal Angler Magazine for a little over six years. Before that I worked in the insurance and teaching fields. I love that this job gives me the opportunity to get out and meet new people on a regular basis. I don’t like being in an office every day from 9:00-5:00. There are no meetings every Friday afternoon like in my previous jobs.
You’re your own boss. You get out of it what you put into it. If you work hard, you get to reap the rewards.”
Nadeen Welch
Fort Myers & Naples Co-Publisher
Sarasota & Florida Keys Co-Publisher
“I’ve owned my Sarasota Coastal Angler Franchise for over six years. Prior to that, I was Principal & Managing Director of a Financial Services Company for 25+ Years. I love having the ability to interface with many different types of businesses, develop advertising strategies to help clients grow their brand and business, network with many different types of industry leaders, and being part of the solution to my clients’ success.
I’m fortunate to be part of an industry that allows me to work in the field that I personally enjoy – boating & fishing – while having complete control over how I grow my business, branding myself within my community, and having a product that no one else has – national, regional, and local content that I constantly hear our readership say, ‘I love your magazine!’
Being a part of this franchise system provides the opportunity to be part of a respected National publication without trying to produce or reinvent the content that we publish as a group. It would be impossible to replicate a publication with so much diversification and information that our readership looks forward to each month.
This franchise system has allowed an exit strategy for me from my Financial Services business while providing a method to start up a new enjoyable and financially rewarding business quickly. I have enjoyed running the Sarasota Franchise so much that I recently bought the Florida Keys Franchise as well!”
Phil Prevoir
Sarasota & Florida Keys Co-Publisher
Treasure Coast Co-Publishers
“Both of us were acquainted with Coastal Angler Magazine as advertisers before entertaining the opportunity to become franchise owners. The transition to ownership was easy, training and support materials are readily available, and the Coastal Angler Magazine culture is an easy one to adopt. Owning our franchise allows us to capitalize on our existing relationships in the county, spread
the fishing-boating-conservation message, and spend more time on the water, while financially profiting from doing what we love!”
Gary & Misti Guertin Treasure Coast Co-Publishers
Lake Erie, Ohio Co-Publisher
“Thank you for encouraging me to acquire the Lake Erie, Ohio franchise. I am absolutely having a ball running the magazine. I don’t believe there’s any other profession that I would ever want to be involved in. Looking back, I can’t believe I was so nervous about putting my first edition together. You and everyone else at the corporate office were correct. It wasn’t that difficult and now after getting several editions under my belt, it’s actually kind of fun.
I thought you should know that everywhere I go, almost every day someone comes up to me and says, ‘Man, I love your magazine!’ Thanks again for the good training and solid support. I really feel like I’m part of something special.”
Steve Philpott
Lake Erie, Ohio Co-Publisher
Turn Your Town
Into Your Publishing Territory Today!
Once you and Coastal Angler determine that this endeavor will be a good fit for your talents, our franchise development team will work with you to determine a viable territory. We will also help you identify your highest priority customers.
Our tried and proven training and new market launch process helps to ensure your initial success. We assist you in every aspect of introducing the magazine to your community.
You will be amazed at how easily your first edition comes together. Once your first magazine hits the shelves you’re on your way to a successful publishing career.
Steps To Ownership
1. Complete Request For Consideration/Application Form
To assist us in determining your best path to ownership, the first step is to complete our informal application. It is no way binding and we will never contact your employer; all of your information is entirely confidential.
2. Introductory Call with a Coastal Angler Magazine Franchise Developer
Once we have your application or contact information, we will schedule an introductory call with one of our Franchise Developers. The purpose of this call is to learn about each other and determine if joining our Team of Franchise owners will be a good fit. We will discuss your experience, skills set, and professional needs. We will give you a basic overview of how the franchise system works and what is required to become a Franchisee.
If we approve you as an ideal candidate and you think we are a good fit, then we will proceed. If you are available to visit our Corporate headquarters in Cocoa Beach FL, we will invite you to a Discovery Day to meet our Team in person.
3. Determine Franchise Territory
The next step is to determine your ideal franchise territory. The franchise territory represents the foundation of the business. It is where your customers, revenues and future growth will come from. You will work closely with our Franchise Developer to determine the location that best suits your needs. Ideally, this territory is where you live, or plan on living, since our business model is home-based.
Our franchise territories are protected, defined by county lines, and are based on a population of at least 500,000. Your franchise territory will either be a new or an existing publication. Since our territories are protected, no other Coastal Angler Magazine or The Angler Magazine can be established within your defined area.
4. Receive Coastal Angler Magazine Franchise Disclosure Document and Application
After your territory has been selected, we will send you the Franchise Disclosure Document (FDD). This is the agreement that the Franchisor and Franchisee will ultimately sign at the time of purchase regardless of whether you are buying a new or existing franchise. It spells out, with specificity, the responsibilities of the Franchisee and the obligations of the Franchisor, as well as many other vital details about the business. Once you have received the Franchise Disclosure Document, you will enter into your due diligence period.
5. Complete Due Diligence
Purchasing any business is a very important decision that should not be considered lightly. Take ample time to conduct your due diligence, speak to existing franchise owners in the system, and consult outside professionals to ensure this business is right for you and your family.
6. Complete Closing Paperwork
Once you have completed your due diligence period and you have determined that joining our Team of co-publisher Franchisees is right for you, you will sign the FDD and purchase the franchise. Then, you will participate in three days of New Franchisee Training and publish your first edition.
Congratulations! You are now the new co-publisher of your area’s favorite fishing magazine, Coastal Angler & The Angler Magazine.
Start-Up & Overhead
Start-Up *
Franchise Fee: $25k (New territory)
Travel and hotel for 3 days of training: ~$800
Business Cards: $20
Vehicle Decal: $80
Embroidered Shirts: $100 (Corporate will do your first three shirts for free during training.)
DBA/Est. Business Bank Account: varies by state
Basic Monthly Overhead
Print Bill: $1905.20 (8,000 - 10,000 copies.)
Shipping: ~$500 (Depends on shipping rates.)
Distribution: ~$500 (Varies by distributor.)
Graphics (pagination): $300-$350 (We will assign you a freelance artist.)
E-Magazine: $62
Quickbooks Online: $20
Advertising
Local: 8% Royalty
Regional and national advertising: 50/50 split (no royalty)
(For advertising rates, see media kit)
* Coastal Angler Magazine’s Franchise Disclosure Document (FDD) contains a detailed explanation of the startup and overhead as well as the operating procedures for Franchisor and Franchisee. Refer to the FDD for a comprehensive explanation of the business, as required by the FTC.
What We Provide
We are committed to the success of our franchise partners and have developed training and support systems that will help you quickly establish and grow your Coastal Angler or The Angler Magazine franchise. It is our job to make sure each franchisee is successful and self-sufficient. Here are some of the many things we provide:
• Turnkey operating system
• Exclusive territories
• The ability to operate from home or an outside office
• Low startup and overhead expenses
• Comprehensive franchise training
• Hands-on support
• Additional support in your territory
• Initial distribution set-up systems and audits
• Daily operations and sales support from the corporate office
• Advanced management training
• Accounting and bookkeeping systems and support
• Proven marketing programs
• Corporate identity and branding packages
• Sales and marketing materials, contracts, and selling venues
• Promotion of franchises on CoastalAnglerMagazine.com
• Volume buying power with established vendors
• Monthly newsletter with marketing ideas, and sales tools
• Conference call and webinars
• Annual franchise meeting
Franchisee Training
New Franchisee Training is held monthly in Cocoa Beach, FL. The class is 2 1/2 days and includes all areas of operating your franchise. Training is typically held the first Wednesday - Friday of the month, but can be altered to fit your best schedule.
• Operations Procedures
• Marketing & Promotions
• Editorial
• Desktop Publishing
• Distribution
• Videography
• Reporting & Accounting
• Special Programs
• Support Procedures
• Print & Digital Ad Sales
• Market Development
• Social Media
Coastal Angler and The Angler Magazine’s co-publisher franchise system is expanding throughout all regions of the U.S. and abroad. Our franchisees are enjoying the unique ability to be in business for themselves, but not by themselves.
Frequently Asked Questions
Do I need previous publishing experience to become a Coastal Angler Magazine franchise partner?
No, we will train you on all aspects of running your business such as operating procedures, magazine layout, and sales.
Do I need previous advertising sales experience to run a successful Coastal Angler Magazine franchise?
No, we will train you on advertising sales. However outside sales experience is helpful.
Does Coastal Angler Magazine offer financing?
Contact a Franchise Developer for more information. Call 321-777-2773.
How soon can I launch my first edition?
Our proven systems can enable you to launch your first edition in as little as two weeks after training.
Do I need to be an angler to become a franchise partner?
No, but a love of the outdoors is preferred.
What type of training will I receive as a new franchise partner?
You will receive 2 1/2 days of training at Coastal Angler Magazine University, plus periodical regional sales training.
Will I have a protected territory?
Yes, your franchise territory is defined by county lines and will be specified in your Franchise Agreement.
