Global Marketing Research Booklet 2017

Global Marketing Research Services, Inc. 2017 Media Comparison Study Global Research Study of publication in values of Circulation from Highest to Lowest.

PUBLICATION CIRCULATION Field & Stream...........................................................................................................1,000,000 Outdoor Life..................................................................................................................750,000 Bassmaster...................................................................................................................500,000 Coastal Angler Magazine.............................................................................................420,000 Game and Fish (IM)......................................................................................................413,182 Guns & Ammo (IM).......................................................................................................386,190 Bassin............................................................................................................................220,000 In-Fisherman (IM)..........................................................................................................197,533 Boating (Bonnier).........................................................................................................140,000 Saltwater Sportsman (Bonnier)...................................................................................125,000 Great Lakes Scuttlebutt ..............................................................................................100,000 Tide ...............................................................................................................................100,000 Sport Fishing (Bonnier).................................................................................................80,000 Florida Sportsman .........................................................................................................77,000 Fly Fisherman (InterMedia)............................................................................................76,597 Florida Sport Fishing.....................................................................................................70,000 On the Water...................................................................................................................55,630 Georgia Outdoor News..................................................................................................45,208 Marlin (Bonnier)..............................................................................................................40,000 Soundings.......................................................................................................................40,000 Fly Tyer ...........................................................................................................................34,000 Gray’s Sporting Journal.................................................................................................32,302 American Angler.............................................................................................................32,000 Louisiana Sportsman.....................................................................................................31,500 Woods ‘N Water Magazine (Florida)..............................................................................30,000 Carolina Sportsman (combined NC & SC Sportsman)...............................................29,258 Michigan Outdoor News................................................................................................24,612 Pacific Coast Sportfishing ............................................................................................24,045 Ohio Outdoor News........................................................................................................22,108 Woods-N-Water News (Michigan).................................................................................15,000 Alabama Outdoor News...................................................................................................9,143 Mississippi Sportsman....................................................................................................9,011

Global Research Study of publication in values for Cost Per Thousand From Lowest to Highest.

PUBLICATION CPM Coastal Angler Magazine...............................................................................................$17.36 Tide .................................................................................................................................$21.15 Woods ‘N Water Magazine (Florida)..............................................................................$29.83 Great Lakes Scuttlebutt ................................................................................................$34.00 Bassin..............................................................................................................................$37.27 Georgia Outdoor News..................................................................................................$38.57 Florida Sport Fishing.....................................................................................................$44.98 Louisiana Sportsman.....................................................................................................$57.90 Michigan Outdoor News................................................................................................$58.46 Carolina Sportsman (combined NC & SC Sportsman)...............................................$62.85 Game and Fish (IM)........................................................................................................$63.52 Ohio Outdoor News........................................................................................................$65.08 Alabama Outdoor News.................................................................................................$72.40 In-Fisherman (IM)............................................................................................................$75.35 Woods-N-Water News (Michigan).................................................................................$82.33 Florida Sportsman .........................................................................................................$84.41 Fly Tyer ........................................................................................................................... $89.11 On the Water...................................................................................................................$91.78 Bassmaster.....................................................................................................................$95.32 Guns & Ammo (IM).......................................................................................................$105.95 Mississippi Sportsman................................................................................................$122.40 Fly Fisherman (InterMedia)..........................................................................................$127.94 Outdoor Life..................................................................................................................$133.33 Field & Stream..............................................................................................................$138.10 American Angler...........................................................................................................$142.81 Soundings.....................................................................................................................$149.17 Gray’s Sporting Journal...............................................................................................$154.47 Pacific Coast Sportfishing ..........................................................................................$169.88 Sport Fishing (Bonnier)...............................................................................................$231.68 Saltwater Sportsman (Bonnier)...................................................................................$239.13 Boating (Bonnier).........................................................................................................$347.37 Marlin (Bonnier)............................................................................................................$353.80

Global Research Study of publication in values of Full Page Open Rate from Highest to Lowest.

PUBLICATION OPEN RATE Field & Stream............................................................................................................$138,100 Outdoor Life................................................................................................................$100,000 Boating (Bonnier).........................................................................................................$48,632 Bassmaster...................................................................................................................$47,660 Guns & Ammo (IM).......................................................................................................$40,919 Saltwater Sportsman (Bonnier)...................................................................................$29,892 Game and Fish (IM)......................................................................................................$26,249 Sport Fishing (Bonnier)...............................................................................................$18,535 In-Fisherman (IM)..........................................................................................................$14,885 Marlin (Bonnier)............................................................................................................$14,152 Fly Fisherman (InterMedia)............................................................................................$9,800 Bassin..............................................................................................................................$8,200 Coastal Angler Magazine...............................................................................................$7,294 Florida Sportsman .........................................................................................................$6,500 Soundings.......................................................................................................................$5,967 On the Water...................................................................................................................$5,106 Gray’s Sporting Journal.................................................................................................$4,990 American Angler.............................................................................................................$4,570 Pacific Coast Sportfishing ............................................................................................$4,085 Great Lakes Scuttlebutt ................................................................................................$3,400 Florida Sport Fishing.....................................................................................................$3,149 Fly Tyer ...........................................................................................................................$3,030 Tide ................................................................................................................................. $2,115 Carolina Sportsman (combined NC & SC Sportsman)...............................................$1,839 Louisiana Sportsman.....................................................................................................$1,824 Georgia Outdoor News..................................................................................................$1,744 Michigan Outdoor News................................................................................................$1,439 Ohio Outdoor News........................................................................................................$1,439 Woods-N-Water News (Michigan).................................................................................$1,235 Mississippi Sportsman..................................................................................................$1,103 Woods ‘N Water Magazine (Florida).................................................................................$895 Alabama Outdoor News....................................................................................................$662

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PUBLICATION CIRCULATION RATE CPM Field & Stream...............................1,000,000.............$138,100..................................$138.10 Outdoor Life......................................750,000.............$100,000 .................................$133.33 Bassmaster.......................................500,000................$47,660 ..................................$95.32 Coastal Angler Magazine.................420,000..................$7,294 ..................................$17.36 Game and Fish (IM)..........................413,182................$26,249 ..................................$63.52 Guns & Ammo (IM)...........................386,190................$40,919 ................................$105.95 Bassin................................................220,000..................$8,200 .................................$37.27 In-Fisherman (IM).............................197,533................$14,885 ..................................$75.35 Boating (Bonnier).............................140,000................$48,632 ................................$347.37 Saltwater Sportsman (Bonnier).......125,000............... $29,892 ................................$239.13 Great Lakes Scuttlebutt ..................100,000...................$3400...................................$34.00 Tide ...................................................100,000..................$2,115 ..................................$21.15 Sport Fishing (Bonnier).....................80,000................$18,535 ................................$231.68 Florida Sportsman ............................77,000..................$6,500 ...................................$84.41 Fly Fisherman (InterMedia)...............76,597..................$9,800 .................................$127.94 Florida Sport Fishing.........................70,000..................$3,149 ..................................$44.98 On the Water.......................................55,630..................$5,106 ..................................$91.78 Georgia Outdoor News......................45,208..................$1,744 ..................................$38.57 Marlin (Bonnier).................................40,000................$14,152 .................................$353.80 Soundings..........................................40,000..................$5,967 .................................$149.17 Fly Tyer ..............................................34,000..................$3,030 ...................................$89.11 Gray’s Sporting Journal....................32,302..................$4,990 .................................$154.47 American Angler................................32,000..................$4,570 .................................$142.81 Louisiana Sportsman........................31,500..................$1,824....................................$57.90 Woods ‘N Water Magazine (Florida).30,000....................$895....................................$29.83 Carolina Sportsman...........................29,258.................$1,839....................................$62.85 Michigan Outdoor News....................24,612....................$439....................................$58.46 Pacific Coast Sportfishing ...............24,045.................$4,085..................................$169.88 Ohio Outdoor News...........................22,108.................$1,439....................................$65.08 Woods-N-Water News (Michigan).....15,000.................$1,235....................................$82.33 Alabama Outdoor News......................9,143.....................$662 ...................................$72.40 Mississippi Sportsman........................9,011..................$1,103.................................$122.40

Global Research Study of publications sources for 2017.

Rate & Circulation Sources Alabama Outdoor News’ 2017 Media Kit and Rate Card American Angler’s 2017 Media Kit Bassin’s 2017 Media Kit Bassmaster’s 2017 Media Kit Boating’s 2017 Media Kit and Rate Card Carolina Sportsman’s 2017 Media Kit Coastal Angler Magazine’s 2017 Media Kit Field & Stream’s 2017 Media Kit and email correspondence with staff Florida Sport Fishing’s 2017 Media Kit Florida Sportsman’s 2017 Media Kit Fly Fisherman’s 2017 Media Kit Fly Tyer’s 2017 Media Kit Game and Fish’s 2017 Media Kit Georgia Outdoors News’ 2017 Media Kit and Rate Card Gray’s Sporting Journal’s 2016 Media Kit Great Lakes Scuttlebutt’s 2017 Media Kit Guns & Ammo’s 2017 Media Kit In-Fisherman’s 2017 Media Kit Louisiana Sportsman’s 2017 Media Kit Marlin’s 2017 Media Kit and Rate Card Michigan Outdoor News’ 2017 Media Kit Mississippi Sportsman’s 2017 Media Kit Ohio Outdoor News’ 2017 Media Kit On the Water’s 2017 Media Kit and email correspondence with staff Outdoor Life’s 2017 Media Kit Pacific Coast Sportfishing’s 2016 Media Kit Saltwater Sportsman’s 2017 Media Kit and Rate Card Soundings’ 2017 Media Kit and Rate Card Sport Fishing’s 2017 Media Kit and Rate Card Tide’s 2016 Advertising Rate Card Woods ‘N Water Magazine’s 2016 Media Kit Woods-N-Water News’ 2017 Media Kit

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