BRAND GUIDELINES C O A S TA L R I D G E R E A L E S TAT E
contents M I S S I O N & VA L U E S VISION LOGO COLOR TYPOGRAPHY CLOSING NOTES
Enriching lives through real estate. Coastal Ridge is building a culture for our associates and residents that at its most simplistic level is about working hard, caring about what we do, respecting each other and our residents, and always growing as individuals and as a company.
Its about finding creative ways to accomplish what we may have once thought was impossible, acting as entrepreneurs in everything we do, and not being afraid to make a mistake. We will communicate openly and honestly, solve problems with fresh ideas, and have fun while we do it! M I S S I O N & VA L U E S
VISION
The logo incorporates elements of mountains and waves which originate from the Peak Property Group and Manhattan Partners brand identities. It symbolizes the joining of these two firms to establish Coastal Ridge Real Estate. Part of what separates the Coastal Ridge Real Estate brand from others is the vibrancy and life that the blue of this logo brings. It is important to use this logo in this color as often as possible.
LOGO
A
COASTAL RIDGE REAL
ESTATE
Coastal Ridge’s secondary logos can be used in place of the primary logo. It’s important to consider hierarchy when selecting one of the secondary logos. When using options A&B make sure to leave an appropriate amount of padding
B
around the logo.
COASTAL RIDGE REAL
A. Horizontal
ESTATE
B. Vertical C. Typography
C
COASTAL RIDGE REAL
LOGO
ESTATE
Primary C73 M26 Y5 K0 R51 G153 B204 #3399CC
C60 M51 Y51 K20 R102 G1023 B102
Color is an integral part of brand identity. Consistent use of
#66666
the color palette will not only reinforce the cohesiveness of
C0 M0 Y0 K100
the brand, but color also serves a psychological purpose by
R0 G0 B0 #000000
communicating a certain feeling to your audience.
These color combinations were chosen specifically to
Supporting C91 M57 Y22 K4
compliment all brand elements. When creating branded elements, use the primary colors first. Supporting colors are typically reserved for secondary use, such as the website. They
R21 G103 B148 #156694
can also be used as accent or to make small details stand out
C19 M24 Y38 K0
from the original brand colors. Be sure to use the color codes
R208 G187 B159 #CFBA9E
C9 M7 Y6 K0 R229 G228 B230 #E4E4E5
COLOR
to ensure consistency across all brand platforms.
LATO LIGHT
LATO REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
BODONI ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
BODONI BOOK
TYPOGRAPHY
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
closing notes If ever in doubt, just refer back to this guide. These guidelines are fairly flexible and should allow for enough creative freedom to use the logos as you see fit while still making sure the brand looks its best ascross all applications.