2016 media kit web

Page 1

2016

MEDIA KIT

INSIDE: • About Us • Rate Card • Demographics • Insert/Ad Specifications • Specials/Features • Digital Ad Rates PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92025 PERMIT NO. 94

THE COAST NEWS

• eNewsletter

Inside: 2016 Spring Home & Garden Section VOL. 3, N0. 7

VISTA, SAN MARCOS, ESCONDIDO

• Get Your News In

MARCH 25, 2016

Citracado Parkway extension project draws on By Steve Puterski

IT’S A JUNGLE IN THERE Emi Gannod, 11, observes a Banded Purple Wing butterfly at the San Diego Zoo Safari Park’s Butterfly Jungle exhibit. The exhibit is open now through April 10. Full story on page A2. Photo by Tony Cagala

Community rallies behind

ESCONDIDO — An amendment to the resolution of necessity for the Citracado Parkway extension project was approved Wednesday by the City Council. Debra Lundy, real property manager for the city, said it was needed due to a clerical error, the omissions of deeds to be attached to the land. The adjustment is the only fee parcel being acquired by the city, which is a necessity, she added. The eminent domain project, which has been in the works for several years, will complete the missing section of the roadway between Harmony Grove, Village Parkway and Andreason Drive. The city conducted a review of the project, which was outlined in the

environmental impact report from April 2012. Alternatives were discussed with residents in four community meetings and a trio of public gatherings. “The project as currently designed was located and planned in a manner that will be most compatible with the greatest public good and least private injury,” Lundy said. She also reported the city and property owners have had more than 35 meetings in the past four years to develop the plan. However, the property owners did not submit a counteroffer to the city’s statutory offer on April 14, 2015. According to Lundy, the owners did not feel the offer matched what the land is worth, alTURN TO EXTENSION ON A3

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The Coast News Group - Media Kit 2016 - 760.436.9737

THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN


DEMOGRAPHICS AUDIT & READERSHIP REPORT —JUNE 2015 What does this mean? It means that, as a publication, audited by the Circulation Verification Council (CVC), we have a clear understanding of our impact, including the number of households we reach, how much we’re read, and our influence on purchasing decisions. When it comes to serving readers and advertisers, CVC is the standard.

The Coast News Group

2. 3. 4. 5. 6.

Average net circulation Coast News - 19,514 Rancho Santa Fe News - 9,868 Inland Edition - 9,983 The Coast News is distributed regularly in your area. Do you or someone in your household normally read or look through The Coast News? YES (503 survey respondents) Do you frequently purchase products or services from ads seen in the (appropriate Coast News, Inc publication)? 74% Yes; 26% No How long do you keep it before discarding? 36% 1-2 Days; 29% 3-4 Days; 16% 5-6 Days; 19% 1+ Weeks Which of the following publications do you also read?* 21.5% ........ San Diego Union Tribune 07.6% ......... Pick up SD Reader on weekly basis Which of the following publications do you consider your primary source for community news and advertising?* The Coast News ............................. 76.3% The San Diego Union Tribune ..... 18.5% San Diego Reader ......................... 00.0% Other ............................................... 05.2%

AGE, INCOME, GENDER, EDUCATION

6. Age: Please select the category that best describes your age. READER MARKET DEMOS DEMOS 18-20.............00%...............06% 21-24.............03%...............08% 25-34.............15%...............19% 35-44.............20%...............17%

AGE

AGE

READER DEMOS

household income for last year? INCOME

READER MARKET DEMOS DEMOS

Under $15,000 ......00% ...........08% $15-$24,999 ...........01% ...........06% $25-$34,999...........03% ...........08% $35-$49,999...........08% ...........12% $50-$74,999 ...........19% ...........16%

INCOME

READERMARKET MARKET DEMOS DEMOS DEMOS

$75-$99,999...........17% ...........13% $100-$124,999......12% ...........10% $125-$149,999......10% ...........07% $150-$199,999......14% ...........09% over $200,000 .......16% ...........11%

8. Gender: (Voice recognition - Gender Bias Rotation)

CIRCULATION & READERSHIP

1.

7. Income: What category best describes your combined annual

MARKET DEMOS

45-54.............23%...............19% 55-64.............22%...............15% 65-74.............14%...............08% 75+.................03%..............05%

GENDER

READER MARKET DEMOS DEMOS

Male readers.....................................................................................44%..............50% Female readers.................................................................................56%..............50%

9.

What is the highest level of education you have obtained?

READER MARKET DEMOS DEMOS Some High School or Less..........................................................00%..............14% Graduated High School................................................................15%.................6% Some College..................................................................................36%..............32% Graduated College.........................................................................31%............. 23% Completed Master Graduate......................................................13%............. 10% Completed Professional Degree................................................04%..............10% Completed Doctorate Graduate.................................................01%............ 02% EDUCATION LEVEL

10. Which of the following products or services do you plan to purchase during the next twelve months? 21% New Automobile, 19% Used Automobile, 14% Antiques/Auctions, 43% Furniture/ Home Furnishings, 19% Major Home Appliance, 18% Coputers/Tablets/Laptops, 32% Home Improvements/ Home Improvement Supplies, 34% Television/Electronics, 16% Carpet/Flooring, 58% Automobile Accessories (Tires, Brakes & Service), 42% Lawn & Garden Supplies, 33% Florist/Gift Shops, 18% Home Heating & Air Conditioning (Service, New Equipment), 63% Vacations/Travel, 10% Real Estate, 65% Men’s Apparel, 72% Women’s Apparel, 40% Children’s Apparel, 03% Boats/ Personal Watercraft, 15% Art & Crafts Supplies, 16% Childcare, 32% Education/Classes, 10% Attorney, 29% Veterinarian, 19% Chiropractor, 28% Financial Planner (Retirement, Investing), 66% Tax Advisor/Services, 42% Health Club/Exercise Class, 48% Cleaning Services (Carpet Cleaning, Air Duct Cleaning, Home Cleaning), 14% Weight Loss, 36% Lawn Care Service (Maintenance & Landscaping), 30% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo), 65% Pharmacist/Prescription Service, 28% Cell Phone Or Smart Phone (New Service Or Update Service), 88% Dining & Entertainment, 28% Jewelry, 09% Wedding Supplies, 35% Athletic & Sports Equipment, 04% Motorcycles / ATV’s

THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

*Data from 2013

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

The Coast News Group - Media Kit 2016 - 760.436.9737

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN


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VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

The Coast News Group - Media Kit 2016 - 760.436.9737

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN


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THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

The Coast News Group - Media Kit 2016 - 760.436.9737

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN


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eNewsletter Rate Sheet Nearly 8,000 recipients - 1/1/16 Highlight new promotions, events, sales, happy hours etc. in eNewsletters to almost 8,000 local business owners in North San Diego County.

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THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

SAN MARCO

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025 NO. 94

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to Lundy, on a review city According conducted the not feel owners of the which was outlined did project, what the the offer land is matched in the worth, alTURN

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

ON A3

Burgin

REGION

— The

Coun-

12wks 26+wks $135 $115 $85 $80

The Coast News Group - Media Kit 2016 - 760.436.9737


How to get

YOUR NEWS in... The Coast News • The Rancho Santa Fe News • Inland Edition

PUBLICATION DAYS

The Coast News comes out every Friday The Rancho Santa Fe News and Inland Edition come out every other Friday

EDITORIAL CONTENT DEADLINES The deadline to get something into our publications is 14 days prior to publication

EDITORIAL CONTACTS Managing Editor Tony Cagala editor@coastnewsgroup.com

Reporter – Carlsbad/ Escondido Steve Puterski sputerski@coastnewsgroup.com

Community News Editor Jean Gillette news@coastnewsgroup.com

Reporter – Encinitas/ San Marcos Aaron Burgin aburgin@coastnewsgroup.com

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CALENDAR

If you would like to submit materials for publication, the items should be sent to Community News Editor Jean Gillette at news@coastnewsgroup.com.

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VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

The Coast News Group - Media Kit 2016 - 760.436.9737

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN


GOOD COMPANY You are in good company when you advertise with us!

THE

VOL. 3,

COAS

T NEWS

N0. 7

VISTA,

PRSRT STD U.S. POSTAGE ENCINITAS, PAID PERMIT CA 92025

SAN MARCO

Home

S, ESCON DIDO

Inside: 2016 Spring & Garden Section

Citracado extension Parkway project draws MARCH

By Steve

IT’S A JUN

GLE IN

Emi Gannod, exhibit is open11, observes now through a Banded April 10. Purple Wing Full story butterfly on page at the San A2.

THERE

Comm unity ral Vista tea lies cher pla behind ced on leave Photo

By Hoa

The Coast News Group - Media Kit 2016 - 760.436.9737

by Tony

Diego

Cagala

Zoo Safari

Park’s

Butterfly

Jungle

exhibit.

Quach

VISTA former — Current ents are students and social demandin and parg a Vista lowed studies teacher to keep Vincent his job. be alhas worked Romero, Unified who for School the Vista since District paid 1990, was administr placed from his on job at ative leave Rancho Bue-

the administr Romero ation to keep at Vista High Rancho Buena School.

The

Puterski

Republica ns endo Abed rse over Gasp ar TO EXTENSION

By Aaron

Burgin

REGION

— The

Coun-

ON A3

NO. 94

25, 2016

on

ESCONDI amendme DO — environme nt to lution An port the resontal impact of necessity Citracado from sion projectParkway for the ternatives April 2012. rewere Alexten- with residents Wednesda was discussed in four Council. y by approved munity meetings the City of public comand a Debra gatherings trio “The property Lundy, project . manager city, real rently designed as curdue tosaid it was for the cated and was a clerical planned needed manner loomissions error, compatiblthat will in a attached of deeds the be to be est publice with the most adjustmento the greatgood t is theland. The private parcel injury,”and least only fee said. the city,being acquired Lundy ty, she which is by city She also a necessiadded. reported and property The have the project, eminent had owners domain meetings more than in the which in the 35 years, works forhas been years to develop past four several However, missing will complete the plan. erty owners roadway section the the did not propny Grove, between of the mit a counteroff subVillage Harmo- city’s statutory er and Andreason to Parkway April 14, 2015. offer the The Drive. to on Lundy, a review city According of theconducted not feel thethe owners which was outlined did project, what the offer land is matched in the worth, alTURN


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