Encinitas First, April 2010_web by Coast News Group

www.encinitaschamber.com

Volume 6, Issue 4

Routing slip Share Encinitas First with others in your organization:

INSIDE Chamber teams up with MiraCosta College to offer support to small businesses PAGE 3

Danny Salzhandler, a local artist and philanthropist, was honored by the chamber as its Citizen of the Year for 2010 PAGE 8

Learn about Encinitas Orchids owner Don Doerfler’s blooming beauties and his artistic family background PAGE 12 Green marketing tips for business owners by “Lick the Marketing Plate” columnist David Boylan PAGE 6

PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94

See pictures from and read about the March Sundowner held at Vigilucci’s Ristorante and Pizzeria PAGE 15

APRIL 2010

Premium cancer care under one big roof ENCINITAS — Over the years Encinitas has emerged as the Flower Capital and Surf Center. Today, it’s also recognized as a top-tier healthcare destination. The process has been so gradual that it has gone unnoticed for many in the community. This is not the case with Sally Foster, dean of MiraCosta College, San Elijo campus. Foster attributes her smooth recovery from breast cancer 11 years ago to her decision to access treatment locally. During a yearly exam in November 1998, a nurse practitioner in Dr. Linda Falconio’s office at 499 N. El Camino Real felt a small lump in Foster’s left breast. “She said she wanted me to have a mammogram,” Foster explained. “I said I didn’t think I needed one because I had one the previous year.” In December, while Foster was getting ready for a Christmas party in her Village Park home, she received a phone call every woman dreads. “My doctor’s office called saying they needed to speak with me urgently,” she said. “That was when I learned the mammogram had shown a suspicious lump.” A needle biopsy in January was inconclusive. When a surgical biopsy confirmed the results of the mammogram a lumpectomy was scheduled. These and subsequent procedures were coordinated between a variety of medical groups specializing in cancer treatment at the North Coast Health Center at the 477 campus. “I walked from my home to the lumpectomy in midJanuary 1999,” Foster said.

third in a continuing series

ENCINITAS for world-class health care Health care destination...

We have it all.

NORTH COAST HEALTH CENTER

ABOUT NORTH COAST HEALTH CENTER As the largest outpatient health center in coastal North County, North Coast Health Center is an example of how outpatient care has grown over the years. Built nearly 25 years ago, the campus at 477 North El Camino Real in Encinitas is now home to more than 200 doctors and dentists and offers more than 50 different specialties for children and adults. These include urgent care; family medicine; pedi-

atrics; internal medicine; OB/GYN; in vitro fertilization; urology; erectile dysfunction and microsurgery; plastic and reconstructive surgery; facial plastic surgery; laser vision correction; optometry; ophthalmaology; hearing and neurodiagnostics; dermatology; gastroenterology; hematology; allergy and asthma; pediatric specialties ; reproductive endocrinology; sinus and nasal disorders; laser and

aesthetic procedures; oncology; radiation oncology; radiology; surgery (general; vascular; pediatric; orthopedic); CyberKnife; sports medicine; sleep medicine; psychiatry; dentistry; orthodonture; periodontics and dental implants and pharmacy; and more. The growth in outpatient medicine has brought the latest medical

Unfortunately, the procedure didn’t yield clear borders. A week later her surgeon was able to re-enter the incision and obtain a lemon-size sample, this time with clear borders. The news wasn’t good. The lesion was positive. “I don’t sit around and let life happen to me,” Foster said. “I made a list which included talking to the direc-

tor of human resources at the college about my options at work, checking in with my primary mentor at work to discuss the issue with her, and then researching oncologists in my area. That’s how I found Dr. Frakes.” Foster was able to schedule an appointment right away with oncologist Dr. Laurie Frakes, also in the 477

building. “Dr. Frakes scheduled one-and-a-half hours to allow me to ask questions,” Foster said. “That’s unheard of. She recommended chemotherapy followed by radiation.” Foster scheduled radiation in Dr. Frakes’ office around her work schedule between February and May. “I was able to schedule

❚

see About on 14

chemo for 2:30 p.m. on Thursdays and stay in bed Friday, Saturday and Sunday and return to work on Monday,” she said. “I had weekly lab appointments to test my white blood cell levels, also in the 477 building.” Foster followed chemotherapy with radiation from May through June, again in the 477 building. She complemented her treatment with yoga and chiropractic adjustments. “Dr. Michael Cabello (in Encinitas) treated me for free since I exhausted all my visits through my insurance,” she said. “He said my spine needed to be aligned during treatment so all the fluids could flow through.” Throughout her ordeal Foster only missed five days of work. Her plan served her well. “I received first-rate, stateof-the-art treatment in Encinitas,” she said. “You want to be close to home and in a comfortable and familiar environment with your family near you. If I had to travel it would have been very disruptive to my lifestyle. I was able to have dinner each night with my sons.” Foster said another advantage was the support she received from her neighbors and, particularly, her extended family at MiraCosta College. After receiving her diagnosis in January, Foster asked to make a short statement at a campuswide assembly featuring the traditional State of the College address and rally. “I took two minutes to tell my colleagues of my diagnosis and to explain that I was going to continue working,” she said. “I encouraged all the women to have their yearly ❚ see Care on 18

RETURN SERVICE REQUESTED P.O. Box 232550 Encinitas, CA 92023

Ninth annual State of City event draws sold-out crowd By Lillian Cox ENCINITAS — The parking lot at the Encinitas Community Center was abuzz the evening of March 26 with scores of arrivals for the ninth annual State of the City and Awards Banquet. The event was sold out, and more than 60 people were turned away. The large turnout and friendly cajoling among presenters and award recipients extended the scheduled end of the program from 9 to after 11 p.m. Channel 8 reporter Jeff Zevely, who served as emcee, kept the audience laughing with self-effacing humor and anecdotes from his youth spent in Encinitas. “I love Encinitas, but you guys deserve someone big like Dan Fouts or

From left, Angel Haag, president of the chamber board, and CEO Marshall Weinreb. Photo by Lillian Cox

Tony Gwynn,” he told the crowd. “I went to Capri (Elementary School) and Oak Crest (Middle School) and haven’t been back since I was 13. I

drove through the parking lot and tripped out.” A savory four-course dinner prepared by El Callejon included chipotle soup, chicken enchiladas, beef with cilantro, rajas (roasted chile strips in sauce), salad, guacamole, beans, rice and chips. The buffet was donated by restaurant owner Bernard Jourdain. “We like to help the community and schools,” Jourdain said. “My customers are locals and I want to give back when I’ve been getting.” The official program began with a pledge of alliance led by the Troop 776 Color Guard sponsored St. John’s Catholic Church. Encinitas Chamber CEO Marshall

Weinreb received an enthusiastic welcome from the audience for his efforts in rallying the local business community. “This is a rejuvenation of the chamber,” said Angel Haag, president of the board of directors. “We are transforming the chamber to make new things happen. We are here for you.” Weinreb celebrated the contributions of the Rancho-Coastal Humane Society on its 50th anniversary and asked President/CEO Jim Silveira to stand up. He also acknowledged the presence of all five Encinitas council members, City Manager Phil Cotton, Sen. Mark Wyland, Assemblyman ❚ see State on 11

ENCINITAS FIRST • APRIL 2010

LZaXdbZ id

HDJEA6CI6I>DC A gazillion choices. Your unique creation. 8gZViZ your own salad masterpiece from 45 feet of the freshest vegetables. Customize your meal your way. A little green here. A little red there. Pile your plate any way you want.

>cYja\Z in 8 oh-so-good, made-from-scratch soups. Plus house-made pizza focaccias, baked potatoes, fresh-baked mufﬁns & frozen yogurt sundaes.

:c_dn all you care to eat, at one easy price. MOUNTAIN VISTA DR.

VIA MOLENA

ENCINITAS Corner of Encinitas Blvd. & El Camino Real .ORTH %L #AMINO 2EAL s (760) 634-2500

EL CAMINO REAL

Cdl DeZc

WEIGAND PLAZA

VILLAGE SQUARE

ENCINITAS VILLAGE SHOPPING CENTER

ENCINITAS FORD

ENCINITAS BLVD.

Join Club Veg® today to receive our best, most frequent offers, and special deals all delivered to your email inbox! www.souplantation.com

ENCINITAS FIRST • APRIL 2010

Calendar

HUNTINGTON LEARNING CENTER

The next Encinitas Chamber of Commerce

Sundowner Will be held from 5:30 to 7:30 p.m. April 20 at the Encinitas Elks Lodge #2243 1393 Windsor Road. Expect great food, drinks, raffle prizes, speakers and more.

Tuesday, April 20 April 3 At 10 a.m. April 3 Kids @ Lux offers a tour and activities for ages 6 to 12 at the Lux Art Institute in Encinitas. Visit www.luxart institute.org for more information.

Huntington Learning Center recently celebrated a ribbon cutting. Front row from left are Gabriel Kary; Mary Purviance, chamber associate and manager of San Diego Trust Bank; Theo Lewis; Julia Kary; Michael Kary, owner and executive director; Alex Bobowski; Suzanne Perez Swanson, chamber associate and Business Blossoms Florist; Sunshine Smith, chamber associate with Taylor Place Real Estate. Back row from left are Marshall Weinreb, CEO of the Encinitas Chamber of Commerce and Janice Kary holding Kate Bobowski. Huntington Learning Center helps students from ages 5 to 17 achieve remarkable improvements in their grades, test scores, SAT/ACT test scores and self-esteem. The success of their program lies in the one-to-one attention they devote to every child and the expertise of their caring, certified teachers. Their certified, highly trained tutors do more than fill children with knowledge. They teach them how to think, learn and, ultimately, how to succeed on their own. Call (760) 634-7000 or visit them att 121 N. El Camino Real, Suite C in Encinitas on the northeast corner of El Camino Real and Encinitas Boulevard. Courtesy photo

3rd Corner wine pairings a treat to palate ENCINITAS — If you are a lover of fine wine and fine food, or just want a comfortable, relaxed, neighborhood evening out, it’s time you visited the 3rd Corner Wine Shop & Bistro, 897 S. Coast Highway 101, Suite F-104, near H Street. Open since 2008, 3rd Corner is the perfect stopping place for strollers along Coast Highway 101, surrounded by eclectic shopping and art and the convenience of the Coaster. Edmund Moore and Samantha Kahn operate this sophisticated neighborhood restaurant with a unique and affordable concept; within the restaurant lies a retail wine shop with a selection of up to 1,000 bot-

Great food, wonderful wine and late night dining is available at 3rd Corner Wine Shop & Bistro, 897 S. Coast Highway 101, Suite F-104, near H Street in Encinitas. Courtesy photo

tles of wine that the guest can choose from and uncork at the table for $5. 3rd Corner also features a full bar and offer wines by the glass, showcasing winemakers from all over the world. Their specialties include wine dinners that pair the wines with gourmet

menus prepared by their chef, as well as monthly wine-tastings. And to give it a special, downtown twist, 3rd Corner serves food into the wee hours of 1 a.m. Tuesdays through Sundays. For the perfect finish to any weekend, every Sunday

3rd Corner offers a very special $25 Prix Fixe menu that indulges diners with three courses paired with three great wines. The chef creates a new menu each week and features interesting salads, creative pastas, like Mushroom Pasta with Penne, topped with savory sauces such as pesto and goat cheese, plus gourmet entrees and decadent desserts like chocolate torte with whipped cream and strawberries or vanilla gelato with a chocolate chip cookie and caramel sauce. 3rd Corner Wine Shop & Bistro is open Tuesday through Sunday 10 a.m. to 1:30 a.m. The Bistro is open Tuesdays through Sundays from 11:30 a.m. to 1 a.m., closed Mondays. For more information on wine tastings, wine dinners, menus and upcoming events, call (760) 942-2104 or visit www.the3rdcorner.com.

MiraCosta offers small business support In 1989, Eileen Burke opened a gift shop, Queen Eileen’s, on Highway 101 in Encinitas. Over the past 20 years, Burke has knocked down and pushed back the interior store wall three times to accommodate her burgeoning business. Today, despite the slowdown in the economy, Burke has a thriving storefront and has recently expanded into the import/export business. Burke’s quirky taste and affordable gifts have helped the store keep its door open for two decades. “We are where everyone comes for fun gifts in Encinitas,” she explained. But

FRANCISCO RODRIGUEZ Spotlight on Higher Education another major part of her business’s success is the support she has received from MiraCosta College’s Small Business Development Center, or SBDC. “MiraCosta’s Small Business Development Center has given me all kinds of help over the years: financial, organizational, practical,” Burke said. “The SBDC counselor I worked with was fabu-

lous. I would call him all the time and he gave me indispensable advice — he was like a mentor to me.” Now, Encinitas Chamber of Commerce members don’t have to drive to Oceanside to benefit from the no- and lowcost counseling services offered by the SBDC. Thanks to the chamber’s sponsorship, the SBDC is offering free mentoring and training at MiraCosta’s San Elijo Campus, located on Manchester Avenue in Cardiff. Small business counseling is now offered the first and third Fridays of the month. “We want to make it as

easy as possible for Encinitas small businesses to receive counseling, and so we decided to offer it in a more convenient location,” said SBDC director Sudershan Shaunak. “Small businesses are the backbone of our local economy. Our services help businesspeople realize success by providing them with tools to create and run viable businesses. In turn, these businesses hire local people as employees and bring revenue into the community.” Burke is just one of 13,000 businesspeople who has ❚

see Education on 17

term care in California, pitfalls in long-term care, insurance and more. Free parking and refreshments.

April 5 At 6:30 p.m. a lecture on Climate Change and conservation strategies April 3 will be held at the From 10 a.m. to 1 p.m. Encinitas Library. For April 3 an Easter Egg Hunt more information, visit Festival will take place at www.encinitas2035.info. Ecke Sports Park. Visit www.encinitasrecreg.com April 6 for more information. At 6:30 p.m. April 6, Great Moments in Opera April 5 with Dr. Nicolas Reveles AARP Chapter 239 will be held at the Encinitas presents a free Encinitas Library. For forum on Long Term Care more information, visit at 1 p.m. April 5 at the www.sdopera.com. Encinitas Senior Center, 1140 Oakcrest Park Drive April 9 in Encinitas. Learn about The film “Pan’s advance directives, rules ❚ see Calendar on 18 about Medical and long-

Realtors love what they do — and it shows

RANCHO SANTA FE — The Encinitas Chamber of Commerce welcomes Polly Van Every Rogers and Associates, at 16195 Avenida De Acacias, Rancho Santa Fe, an experienced team of real estate professionals, representing both buyers and sellers throughout San Diego County and operating under Prudential California Realty, one of the top five brokerages in the nation. Van Every Rogers has been serving local Encinitas and coastal clients since 1977. Along with associate Priscilla Wood, Polly Van Every Rogers and Associates has more than 33 years of experience specializing in Encinitas, the coastal corridor and into Rancho Santa Fe and Rancho Bernardo. “We represent a variety of properties throughout San Diego County and we absolutely love what we do,” Van Every Rogers said. “We believe there is tremendous strength in numbers. We joined the Encinitas Chamber of Commerce as a way to work with other members of the community, toward a common goal of furthering the growth and prosperity of this wonderful

POLLY VAN EVERY ROGERS

PRISCILLA WOOD

community we all call home; Encinitas, Leucadia and Cardiff.” Van Every Rogers works to include a positive attitude accompanied with the passion and conviction it takes to ❚ see Realtors on 19

ENCINITAS FIRST • APRIL 2010

FROM THE DESK OF THE CEO

859 Second Street Encinitas, CA 92024 Phone: (760) 753-6041 Fax: (760) 753-6270 E-mail: info@encinitaschamber.com

EXECUTIVE BOARD CEO Marshall Weinreb (760) 753-6041 ceo@encinitaschamber.c om President Angel Haag Ubuntu Hair Studio Vice President Genevieve Wing Wing Insurance Services Treasurer Melaini A. Peet Union Bank of CA Secretary Suzanne Perez Swanson Business Blossoms Florist

BOARD OF DIRECTORS Vanessa Keller Comerica Bank Maryam Rad Positive Place Montessori School Lynn Banda San Diego Union-Tribune Al Delino Al Delino Design Nettie Nelson Nettie’s House Greg Petree North Coast Health Center

Membership Director Debbie Caligiuri

Visitor Center Director Pat Reinhardt

Advertising/Production COAST NEWS GROUP 828 North Coast Hwy. 101, Suite C 760-436-9737 E-mail: encinitasfirst@ coastnewsgroup.com SUBMISSIONS To submit articles, photos and press releases for consideration for an upcoming issue, please e-mail: encinitasfirst@yahoo.com ©2009 ENCINITAS CHAMBER OF COMMERCE

I would like to talk about our school children and the three school districts in Encinitas — Cardiff, Encinitas Union and San Dieguito Union High School. The chamber’s Education Committee has been working for several months to develop a solid plan to provide support for our local public schools on many levels including financial support, in-kind support, and technical expertise. We are MARSHALL also working to share the WEINREB accomplishments of our outstanding students and staff, and their educational achievements with the community. I am happy to report that we are having measurable success already. In the near future we will be helping to produce a series of news stories on all the good things happening in our schools, as well as the continuing quality of education. In conjunc-

tion with the Encinitas Educational Foundation, we will be sponsoring a golf tournament on Sept. 10, to be held at the La Costa Resort and Spa. This will be a fun event and will likely raise considerable funds for some very needy programs. At our last meeting, the committee decided to begin a few new programs, which will need support from you, our local businesses. Our goal is to have local businesses become “business partners” with a school or a classroom. There are many ways the business community can be involved. For example: 1) Teachers are implementing project-based learning, which can be fully enhanced through local businesses sharing their knowledge and expertise. 2) Each school and every classroom have events and projects during the school year where in-kind donations and contributions can make a significant difference. 3) Students can benefit from direct mentoring, tutoring, internships or reading support from a caring adult. 4) Foundations, such as the Encinitas

Educational Foundation, which actively participates in fundraising activities for the Encinitas Union School District, are inviting representatives from the business community to join their boards. The chamber and its committee members are reaching out to our business community to ask them to get involved. We hope that many of you will feel the pride and understand the need to lend your support. As a business member of the community, your donations of time, talent and resources can and will make a significant difference to keep the schools in Encinitas world-class. There will be more information to follow, but please give this some thought. If you are interested in getting involved or hearing more about this initiative, we invite you to join this committee, or come to our next meeting at 5 p.m. April 19 at the Encinitas Union School District Administration Building, 101 S. Rancho Santa Fe Road.

Transportation bill It’s time to move forward with is a must for trucks and trade agreements Congress to pass By Tom Donohue

By Tom Donohue PRESIDENT AND CEO, U.S. CHAMBER OF COMMERCE

Work on important construction projects in communities across the country came to a temporary halt last week after Congress initially failed to extend legislation funding highway and transit programs. In addition, nearly 2,000 Department of Transportation employees — including inspectors — were furloughed without pay. Washington’s failure to act couldn’t have come at a worse time — unemployment is sky high and our nation’s infrastructure is crumbling. How can policymakers miss the boat on transportation when our needs are so obvious? Adequate funding will lead to reduced congestion and pollution. It will improve safety and the competitiveness of our businesses. And, most importantly, it will create thousands of good jobs. I’m not talking about make-work projects or pork, but badly needed improvements that will make a real difference, such as reducing highway bottlenecks and repairing aging bridges. But instead of passing a long-term bill that provides certainty for the companies and other organizations that build our infrastructure, Congress continues to put Band-Aids on a gaping wound. After the major surface transportation bill expired in September 2009, lawmakers opted for a series of short-term extensions. What we need is a longterm solution that moves critical projects forward, jump-starts the modernization of America’s aging infrastructure, and creates desperately needed construction jobs. At the moment, unemployment in the construction industry is at 24.7 percent. U.S. businesses are suffering as a result of national underinvestment in infrastructure. Transportation delays negatively impact the supply chain and undermine customer service. A robust infrastructure once gave American businesses a major competitive advantage in getting their goods and services to market quickly. It was a source of tremendous pride for Americans and a symbol of our can-do spirit. This is no longer the case and — without reauthorization of the surface transportation bill — things will only get worse. One of the biggest challenges to overcome as we work toward modernizing the American infrastructure is finding the revenue to pay for it. Every option must be on the table. This includes an end to wasteful earmarks and an increase in the federal gas tax. The latter hasn’t gone up in 17 years and, because it’s not indexed to inflation, our ability to finance projects has diminished. Of course, any new revenues from such a tax must not be diverted to other purposes. With the U.S. economy struggling to get back on track, we simply can’t afford the disruption of critical construction projects. It’s time to pass a long-term transportation bill and begin the work of rebuilding America.

PRESIDENT AND CEO, U.S. CHAMBER OF COMMERCE

Americans take pride in living in a country that keeps its word, but sometimes we fall short. Last year, Congress voted to terminate the U.S.-Mexico cross-border trucking program that was agreed to as part of NAFTA. Under this agreement, the United States and Mexico were to grant highway access to safe, properly inspected trucks from the other country. The idea was to facilitate the flow of goods, increase trading opportunities, and reduce shipping costs. When trading partners don’t keep their commitments, bad things happen. Mexico retaliated against America’s reneged promise by placing tariffs on 89 products, from strawberries to sunglasses, potentially costing more than 25,000 U.S. jobs.With unemployment near 10 percent, that’s the last thing our workers need right now. There used to be a Washington consensus in favor

of trade because it creates jobs, increases consumer choices, and saves Americans money. Trade still delivers all those benefits, but the consensus has been destroyed by partisan politics, special interest agendas, and a fear of competing. We need to get back on track. If our elected officials are serious about creating good jobs, they must revive and advance a comprehensive trade agenda that will benefit all Americans. They can start by enacting — at long last — pending agreements with Colombia, Panama, and South Korea. These deals have already been negotiated, and the terms are incredibly favorable to the United States. Our foreign competitors— including the European Union and Canada— will soon enact their own accords with these countries. The U.S. Chamber estimates that more than 380,000 Americans will lose their jobs if we fail to enact our own agreements while our competitors move forward.

In addition, lawmakers should reject policies — such as Buy American — that would put us on a path toward economic isolationism. Beyond our borders you will find 95 percent of the world’s customers, 87 percent of its economic growth, and 73 percent of its buying power. We should break down the barriers that keep our companies out of these markets. Finally, we must do more to support small businesses that are ready to do business overseas. While a quarter-million small and midsize companies currently export, that’s just one in every 100 U.S. small businesses. Many more should be pursuing opportunities abroad. The case for increasing American exports is rock solid — of the 5.9 percent increase in GDP that we enjoyed in the fourth quarter of 2009, 2.32 percent of it was due to exports. It’s time to build on this success by pursuing a trade agenda that can jump-start the economy and create the jobs we so desperately need.

Inflation in check despite low interest From www.uschamber magazine.com Despite low interest rates, inflation remains well in check. New residential construction declined, and industrial production growth slowed. Federal Open Market Committee Monetary Policy At its latest meeting, the Federal Open Market Committee kept the federal funds rate at a range between 0 percent and 0.25 percent and is expected to keep it there for some time. The Fed noted that the economy continued its improvement due to strengthening household spending and business investment in equipment and software. However, the Fed noted that a weak labor market, slow income growth, decreased housing values, and restricted credit continue to hold back a more robust recov-

ery. The Fed maintained that it will end its purchase of agency debt and Treasury securities, additional signs that the economy is recovering. Consumer Price Index The Consumer Price Index (CPI) was unchanged in February after gaining 0.2 percent in January. The top-line CPI is 2.2 percent higher than in February 2009. The price index for energy shrank 0.5 percent in February but is 14.9 percent above its February 2009 level. Food prices rose 0.1 percent, but are off 0.1 percent compared to one year ago. Core prices, which exclude food and energy, rose by 0.1 percent in February. On a year-ago basis, the core CPI increased 1.3 percent. Prices remains in check despite loose monetary policy, as consumers and businesses remain spooked by the recession. Their reluc-

tance to spend will keep demand low, especially as the labor market struggles to recover, and has led to some speculation that deflation could emerge. New residential construction The Census Bureau reported that new residential construction decreased by 5.9 percent in February. Housing starts in February were at a seasonally adjusted annual rate of 575,000. Year over year, housing starts are up only 0.2 percent. Permits for new housing fell to 612,000 in February from January’s 622,000. Until the labor market improves, new residential construction will not experience robust growth. Industrial production Industrial production rose ❚ see Inflation on 16

ENCINITAS FIRST • APRIL 2010

CHAMBER

ENCINITAS CHEVRON Encinitas Chevron recently celebrated a ribbon cutting. Pictured from left are Hannah Hackbart; Suzanne Perez Swanson, a chamber ambassador and Business Blossoms Florist; Mary Purviance, a chamber ambassador and manager of San Diego Trust Bank; Aly Hackbart; owners Dave and Corinne Hackbart; Dennis Smith, chamber ambassador with Taylor Place Real Estate; Vilma Cruz, store manager; Juan Cruz, car wash manager; and Taylor Hackbart. The family-owned and operated Encinitas Chevron has a lot to offer. It has pump attendants that will fill you tank at no extra charge. The store offers a large variety of groceries with a great variety of wines. They also serve coffee from the San Diego Coffee Company and treats from the world famous V.G. doughnuts. There is a comfortable seating area with free Wi-Fi. While you are waiting for your car to be washed or detailed with the professional car care products by McGuires, enjoy one of their fresh made-to-order deli sandwiches from Moonlight Beach Deli and Dogs. Soon they will be opening their new espresso bar, Moonbucks. Courtesy photo

PROFILE Ride the wave with a Falcon’s Bodyboard ENCINITAS — The sport of bodyboarding has grown steadily since the early 1970s, with a firm hold in the 21st century, featuring competitions worldwide.

Encinitas native Justin Faulconer, founder and owner of Falcons Bodyboard Shop, at 1026 N. Coast Highway 101, is at the heart of this sport. Faulconer brought his enthusiasm, youth and new energy to Encinitas in January 2010, offering customer service and knowledge of high-end bodyboards and accessories plus a large and ❚ see Bodyboard on 18

BHA, Inc. celebrates 25 years in business CARLSBAD — BHA, Inc., Land Planning, Civil Engineering and Surveying is celebrating 25 years of service to the San Diego community. During its 25 years in business, BHA has provided services to municipalities, special districts, home builders, developers and individual property owners. BHA, in an effort to give back to the community has donated its time to Trig-Star, a mathematics competition for high school students in Vista, the Oceanside Museum of Art and the Boys & Girls Club of San Dieguito, to name a few. BHA has worked on several signature projects throughout the county for both the public and private sector including Vista Business & Research Park, Shadowridge, North County Square, Pacific Coast Business Park, Lexus Escondido, Sunbow, Raceway Basin Assessment District and East Broadway Improvements. BHA’s offices are based at 5115 Avenida Encinas, Suite L in Carlsbad. Visit www.bhaincsd.com for more information.

Artist Studio, Garden Tour set for Mother’s Day Weekend COAST CITIES — The San Dieguito Art Guild is offering its annual Mother’s Day Weekend Artist Studio and Garden Tour. The tour will feature nine guild members’ homes, gardens and art studios. The tour chair this year is Terry Oshrin. Oshrin’s mother, Gloria Daniels, was an active guild member from 1990 to 1999. After her mother passed away, Oshrin joined the guild to carry on her mother’s legacy. Both women love bright colors and bold patterns. The tour this year is dedicated to the memory of four guild members’ mothers. Photos of those moms will be

featured on the front of a small booklet along with photos of the homes and of artists’ artwork. This booklet will be given to ticket-holders as a memento of the tour. This year the guild is celebrating 45 years of thriving and surviving. The guild was started in Del Mar by artist Sue Beere. After four different gallery locations in Del Mar the guild moved to Leucadia behind the Corner Frame Shop. A one-year lease on Vulcan and then many years in the downstairs portion of the Pannikin Coffee House followed. From there the guild moved three more times. This month the guild signed a five-year lease with

the Lumberyard Shopping Center. Through the many moves and many member artists who have come and gone, the mission remains the same. “The San Dieguito Art Guild is an organization dedicated to furthering artistic understanding and fostering artistic growth of members and the community at large by promoting interest, education, knowledge and

skills in the visual arts.” The annual Mother’s Day Tour will be held May 8 and May 9. The Off Track Gallery, located at 937 S. Coast Highway 101, Encinitas, Suite C103, behind St. Tropez, will open at 8:30 a.m. for ticket sales and the homes will be open from 10 a.m. to 4 p.m. This is a self-guided tour of garden/studios. Tickets are

$20. Tickets will also be sold online at www.OffTrack Gallery.com. Tickets may also be purchased the day(s) of the tour. The Off Track Gallery is a showcase for a wide variety of artists of all levels and mediums. Each home will feature several guest artists and will offer refreshments. Some ❚ see Garden Tour on 16

ENCINITAS FIRST • APRIL 2010

LUMBERYARD TAVERN & GRILL DAVID BOYLAN Lick the Marketing Plate

Make a plan for green marketing

The Lumberyard Tavern & Grill celebrated a ribbon cutting in March. Front row from left are Joan Faust, chamber associate and assistant manager San Diego Trust Bank; Mary Purviance, chamber associate and manager of San Diego Trust Bank;Angelina Dalrymple; Lisa Belasco, owner; Gianna Belasco, cutting the ribbon; Pete Belasco, owner; Mario Valdez, chamber associate and Union Bank Financial Services Officer. Back row from left are Genevieve Wing, a chamber associate of Wing Insurance & Financial Services; Angel Haag, chamber associate and board president; Craig Dalrymple, manager and partner; Marshall Weinreb, CEO of the Encinitas Chamber of Commerce; Dody Tucker, executive director of DEMA; Doug Long, owner Bert’s Plumbing; and Shoja Naimi, owner of Roxy Restaurant. The Lumberyard Tavern & Grill is the new place in Encinitas to watch all your favorite sporting events. It is a friendly, casual neighborhood bar, where you can come have a great meal. Lunch and dinner are served daily from 11 a.m. to midnight and breakfast on Saturday and Sundays from 9 a.m. to 2 p.m. Join them for Happy Hour Monday through Friday from 3 to 7 p.m. The Lumberyard Tavern & Grill is located at 967 S. Coast Highway 101. Call (760) 479-1657 or visit lumberyardtavern.com for more information. Courtesy photo

Synergy World wants to take business to next level DEL MAR — Synergy World, Inc.’s passion is helping businesses achieve their marketing goals. They specialize in gift and reward card processing. They have recently developed a patent-pending loyalty card program that encourages and tracks word-of-mouth rewards, according to Donna Ilicic, district sales manager. Synergy World was started in 1995 and is run by CEO

Empower consumers Make sure that consumers feel, by themselves or in concert with all the other users of your product, that they can make a difference. This is called “empowerment” and it’s the main reason why consumers buy greener products. This powerful principle underlies so many campaigns laden with tips.

Joel Kantor and President Larry Kantor. Synergy World has developed innovative marketing programs that help businesses attract and retain customers. There are four main divi-

sions of Synergy World Inc. First is Custom Gift and Reward Cards. These replace paper gift certificates and integrate an innovative and robust loyalty card program. Once the gift card reaches a zero balance, it automatically turns in to a reward card. Neighborhood Savings for Residents of NORTH COUNTY

Take 30% OFF

Hello Neighbor...

per gallon

El Camino Real

3 Locations to Serve You: 15 15 78 78 Av e. e.

ng to n

or e Av

W as hi

Santa Fe Dr.

133 El Camino Real *Encinitas 760-634-2088

Es co nd

id o Bl

Encinitas Blvd.

602 N. Escondido Blvd. Escondido 760-839-9420

The Synergy Reward Card Network promotes businesses to thousands of consumers on a pay for performance model. This program is designed to help businesses attract new customers as well as generate loyal and repeat business.

There are no monthly or advertising fees. Next is the Synergy Gift Card Network, which promotes businesses to hundreds of thousands of consumers by marketing multi❚ see Synergy on 17

Make this your kids’ best summer ever!

The City of Encinitas Parks and Rec Department offers dozens of different camps this summer- everything from our classic

“Seaside Day Camp” and “Junior Lifeguards”

to exciting new offerings like cooking camps and the new “Beach Kids” program. Get online to check out our hundreds of recreation programs and events. Join us for a great summer!

ONLINE REGISTRATION BEGINS ON APRIL 5 FOR ENCINITAS RESIDENTS, APRIL 7 FOR NON-RESIDENTS.

S yc am

Also, don’t miss our FREE Easter Egg Hunt Festival on Saturday, April 3 at Ecke Sports Park from 10am- 1pm. See ad inside for more info.

EncinitasRecReg.com

www.

611 Sycamore Vista 760-598-0040

*Off regular price. Not valid with any other promotional offers. Bring in this coupon to take advantage of savings. No quantity restrictions on paint purchases. Discount valid on Vista paint only. Offer not valid on Benjamin Moore paint line. Offer expires 6/30/10. COAST10

Know your customer If you want to sell a greener product to consumers, you first need to make sure that the consumer is aware of and concerned about the issues that your product attempts to address. Whirlpool is just one company that learned this lesson the hard way. Even after winning a $30 million “golden Carrot” prize for being first to market with a CFC-free fridge, they discovered that consumers wouldn’t pay the premium because they didn’t know what CFCs were — and there were no other valueadded benefits.

760-633-2740

Be transparent Consumers must believe in the legitimacy of your product and the specific claims you are making. Caution: There’s a lot of skepticism out there that is fueled by the raft of spurious claims made in the “go-go” era of green marketing that occurred during the late 1980s to early 1990s — one brand of household cleaner claimed to have been “environmentally friendly since 1884”! Reassure the buyer Consumers need to believe that your product performs the job it’s supposed to do. They won’t forego product quality in the name of the environment. (Besides, products that don’t work well will likely wind up in the trash bin, and that’s not very kind to the environment.) Consider your pricing If you’re charging more for your product — and many environmentally preferable products cost more due to economies of scale and use of higher-quality ingredients — make sure that consumers can afford ❚

see Lick on 18

ENCINITAS FIRST • APRIL 2010

Good old days

NORTH COUNTY LASER EYE ASSOCIATION

A Look at Aging-Related Issues By Carolyn Brooking CORPORATE DIRECTOR OF MARKETING, SEACREST VILLAGE RETIREMENT COMMUNITIES

Nutrition can be a problem for elders Is your elderly parent losing a lot of weight? It may signal an ongoing lack of nutrition. Cooking for one and eating alone can be depressing. Many older people don’t have the energy to prepare wholesome meals. Conditions such as arthritis contribute to the problem. As a result, Mom or Dad may not eat balanced meals and may barely eat at all. Continuous malnutrition can lead to depression, which in turn can exacerbate malnutrition. If financial circumstances allow, you could hire a personal chef to prepare a week’s worth of meals. Otherwise, programs such as Meals on Wheels can be a life-saver for an elderly person, who will look forward to the daily contact as much as the food. Cuisine and camaraderie Eating is a social activity. In addition to nutrition, keep your parents’ companionship needs in mind. Encourage them to congregate for lunch at the local senior center. Once they greet, meet and eat with peers, they may decide to participate in other center activities. Children who live close to aging parents can dine with them and keep tabs on their health. For everyone else, it’s comforting to know their parents are enjoying life in a retirement community. Sharing meals and conversation helps seniors eat better. They feel like they’re in a “family” gathering, which indeed they are. People with dementia can benefit from communal mealtimes. Perhaps there’s something about eating together that sparks their memory of family life. No matter what our age or circumstances, we’re all hungry for people with whom we want ❚ see Aging on 17

North County Laser Eye Association celebrated a ribbon cutting in March. Pictured from left are Mario Valdez, chamber associate and Union Bank financial services officer; Marshall Weinreb, CEO Encinitas Chamber of Commerce; Mary Purviance, chamber associate and manager of San Diego Trust Bank; Rina Dan, receptionist; Amanda Kenneson, B.A. receptionist; Paul H. Chen MD; Michael Jamgochian, practice manager; Oliver Chen OD; Johanna Johnson, surgical coordinator; Katie Smith, technician; Damaris Paris, optician; Sunshine Smith, chamber associate with Taylor Place Real Estate; and Joan Faust, chamber associate and assistant manager of San Diego Trust Bank. North County Laser Eye Associates is equipped with laser eye surgery technology, including the VISX Wavescan, which can customize LASIK to a patient's unique “visual fingerprint.” In addition, North County Laser Eye Associates has a VISX S4™ excimer laser on site. They also offer treatments for cataracts, eyelids and glaucoma. Their optical shop has an extensive selection of designer frames and contact lenses. North County Laser Eye Association is located at 1905 Calle Barcelona #208 Carlsbad in Carlsbad. For more information, call (760) 930-9696. Courtesy photo

Students of all ages can become Stellar Scholars SOLANA BEACH — Another new member of the Encinitas Chamber of Commerce and new arrival in the Encinitas business arena is Steller Scholar, serving the entire North County Coastal community at 337 S. Cedros, Suite 1-A in Solana Beach. The center provides personalized planning and consultation as well as enrichment programs and classes for all ages. “We are far more than just homework help or even just a college-planning facility,” according to Dr. Nicole Wahab, owner of School Reform Catalyst, Inc., credentialed teacher and administrator, and college professor with a doctorate degree in education administration and leadership. “We are a comprehensive training center where wellrounded, 21st-century learners are created and given the tools and resources to achieve their

service oriented. We are creating the future movers and shakers.” The center is open Mondays through Thursdays from 11 a.m. to 7 p.m. and Saturdays 8 a.m. to 3 p.m. Call (858) 755-1970 or visit www.stellarscholar. com for more information. Back from back, Dr. Nicole Wahab and CFO Mike Wahab and front from left Jason and Alex Wahab. The Stellar Scholar Academy ensures academic success in an open, bright, technologyenhanced learning environment. Courtesy photo

goals. We offer language enrichment classes in Spanish and Madarin, beginning at age 4.” The mission of Stellar Scholar is to provide students and parents with a comprehensive, personalized strategic plan for one’s future after high school. The center also offers seasonal sessions like the upcoming Green Art & Poetry Camps April 5 through April 9 and April 12 through April 16, for grades K through 8. Wahab and the Stellar Scholar team have more

than 20 years of experience within the educational system and continue professional growth to ensure a competitive edge. “Stellar Scholar has been years in the making,” Wahab said. “We are educator-owned and operated and have a 7-to-1 student to credentialed teacher ratio. We love North County, working to get every student into college who has the desire to go. Encinitas and all of the North Coastal area will reap the benefits of students who are globally diverse and community-

Has YOUR BUSINESS been affected by the recent trend of

Has Your Garage Become A Domestic Dumping Ground?

DOUBLE-DIGIT HEALTH INSURANCE PREMIUMS?

It’s time to shift gears... and get a grip on your garage.

Medical • Dental • Vision • Life • Disability

Closets, home office, pantry, laundry & media centers... all designed to suit your space and your lIfestyle.

WE CAN FIND SOLUTIONS.

“Matt saved our company over 20% in premiums with our Group Health Benefits.” Charlie Sougias — Charlie’s Foreign Car Service Contact Matt Schulte 1036 Second Street Encinitas, CA 92024 760.436.5015 matthew@schulteinsurance.com

Serving the Business Community of Encinitas for over 30 Years

760.233.1205 www.orgsd.com

Lic #0A99992 #0E41781

140 Woodward Ave., Escondido, CA 92025

SAN DIEGO HOME ORGANIZATION REDEFINED™

ENCINITAS FIRST • APRIL 2010

Chamber honors Citizen of the Year

SANDY MIRISCH

A ribbon cutting was held recently for new chamber member I.G.S Real Estate agent Sandy Mirisch. Pictured front row from left are Mario Valdez, chamber ambassador and Union Bank Financial Services Officer; Joan Faust, chamber ambassador and assistant manager of San Diego Trust Bank; Mary Purviance, chamber ambassador and manager of San Diego Trust Bank; Suzanne Perez Swanson, chamber ambassador and Business Blossoms Florist; Sandy Mirisch of IGS Realty; David Mirisch of David Mirisch Enterprises; and Marilyn Kovach, chamber ambassador, of Chef Marilyn. Back row from left are Vanessa Keller, chamber ambassador and assistant banking manager of Comerica Bank; Marshall Weinreb, CEO of the Encinitas Chamber of Commerce; Pat Reinhardt, chamber ambassador and manager of the Encinitas Visitor Center; Annette “Nettie” Nelson, chamber ambassador and of Nettie's House; Chris Kydd, associate publisher and advertising manager of The Coast News Group; and Sunshine Smith, chamber ambassador with Taylor Place Real Estate. Sandy Mirisch, I.G.S Real Estate agent, serves Encinitas by listing and selling residential properties in Cardiff, Encinitas and adjacent North County areas. Sandy Mirisch helps relocation specialists, area visitors and local businessmen and women move up, scale down and make wise investment decisions. Hassle-free transactions from start to finish. Come see Sandy Mirsch’s new listing at 1719 San Elijo Ave. in Cardiff, Encinitas’ own Chamber of Commerce architect Dan Jansveld has designed another beautiful property for Encinitas. Contact Sandy Mirisch at (760) 522-6598. Courtesy photo

Surfin Fire teaches ocean safety, awareness COAST CITIES — Surfin Fire, a premiere North County surf school, is owned and operated by Jon “JP” Peterson. Peterson is a local Encinitas firefighter and a member of the Encinitas firefighters championship surf team. The firefighters have won the Firefighter Olympics state surfing title nine of the past 20 years. Peterson has been a major factor in those titles with more than eight gold medals in his divisions. He currently coaches the Carlsbad High School girls surf team, and has one daughter surfing on that team. Peterson is also a CPR and first aid instructor for the fire department as well as an engineer. Surfin Fire was original established in 1999 as an out-

Local firefighter and surfer Jon “JP” Peterson started premiere North County surf school Surfin Fire. Courtesy photo

let to teach surfing, safety, ocean awareness and much more to his daughters, schoolmates, family friends, etc. It has since blown up to much more then a passion. Surfin

Fire now teaches their classes at three distinct locations — Ponto Beach, Grandview in Leucadia and Oceanside Pier. Surfin Fire has been a major contributor to the local

schools and has sponsored and run a charity surf contest in Encinitas for all ages during the Encinitas Street Fair. He also sponsors a charity surf class for the special needs stu-

dents, and has worked with autism students. Surfin Fire holds surf lessons year round and provides surf camps throughout the summer. A few years back, Peterson combined his talents by mixing with GLS surf and rescue and now co-owns one of the best soft surfboard companies in the U.S. GLS is 100 percent American made locally in Oceanside. Peterson has helped in the development and safety aspects of these surfboards, which are now very user-friendly for the beginner and intermediate. The brand is also the first choice amongst local lifeguard agencies. Their soft surfboards and paddle rescue boards are used by Junior Lifeguards and surf camps worldwide. To find out more on surfing, camps, lessons and or if you need a soft surfboard, contact JP Peterson at www.Surfinfire.com or call the office to schedule your surf lesson at (760) 438-0538.

Ride for Less with Elegance. Scholarships, internships

offered to students with interest in nuclear energy

24 Hour, Private, Direct Rides to San Diego Airport, LAX, Long Beach Airport, John Wayne Airport, Amtrak Stations and Cruise Ship Terminals. Point to Point, City to City, Sporting Events, Nights into Town, Special Occasions, Casinos, Theaters, Concerts.

LAX SPECIAL $169

ENCINITAS TO SAN DIEGO AIRPORT $55 ENCINITAS TO SAN DIEGO DOWNTOWN $55

MEN IN BLACK TRANSPORTATION A RELIABLE TRANSPORTATION COMPANY FOR ANY OCCASSION

858.764.4467

www.meninblacktransportation.com

OCEANSIDE — Looking for a stable, well-paying job in an unstable economy? A new MiraCosta College program offers a free college education, a stable job and great pay. MiraCosta has partnered with the San Onofre Nuclear Generating Station, or SONGS, to offer a program to train students for jobs in nuclear energy. Plus, SONGS is offering 48 full-tuition and book scholarships for qualifying students who enroll in the new Maintenance & Operations Job Preparation Program.

SONGS is also offering $20.97/hour paid summer internships. Interested students can learn more about the program at a special information session scheduled from 6 to 7 p.m. April 22 in Room 3601 (Little Theatre) at MiraCosta College, 1 Barnard Drive, Oceanside. The Maintenance & Operations Job Preparation program is a collaboration between the San Onofre Nuclear Generating Station ❚

see Nuclear on 17

ENCINITAS — The Encinitas Chamber of Commerce honors local artist and resident Danny Salzhandler as the 2010 Citizen of the Year for his consistent commitment and dedication as a volunteer and philanthropy with programs and services for the betterment of the community. Salzhandler is a face and name that resonates throughout the community with his passion for the 101 Artists Colony and the Arts Alive Banner fundraiser. Along with Peder Norby, former executive director of Downtown MainStreet Association, Salzhandler started the Arts Alive Banner project that features local artists’ work on banners that are auctioned off to benefit the Downtown MainStreet Association. He has been involved from start to finish with the banner project from soliciting artists to contribute their time and talent to arranging the unveiling of the banners for the city, to hanging the banners along the Encinitas lampposts so all residents and businesses can enjoy. Salzhandler’s talent as a biosculpturist is also appreciated by city officials. In 2006, Salzhandler volunteered to create a piece of art that was gifted by the city of Encinitas to Sister City, Amakusa, Japan. Salzhandler created a work of art touching on the timeless themes of water, earth, and sailing — three elements that describe the Sister City. “Danny is one of those guys that has talent with so much, and is willing to share it with Encinitas and others,” Mayor Dan Dalager said. “He is one of the hardest workers I know. He’s always out there getting his hands dirty, and not just relying on others to do the job.” But those who know him best are aware that Salzhandler’s love for the city extends far more than his love for the arts. He also spends time finding volunteers for community events like the Kringle Mingle in Cardiff and laying down turf and coordinating obstacle courses for the Dog Days of Summer. He has also been known to direct traffic and coordinate booths at the annual Street Fair. He handcrafted the King and Queen Reef crown worn by the outstanding male and female ❚

see Citizen on 19

ENCINITAS FIRST • APRIL 2010

Chamber’s Artists in Business program now in full swing ENCINITAS — The San Diego Cancer Center welcomes photographic artist Lisa Ross and ceramic artist Cyndy Brown as part of the Encinitas Chamber of Commerce’s Artists in Business program. There will be an artists reception from 6 to 8:30 p.m. April 9 at the Encinitas office of the San Diego Cancer Center at 1200 Garden View Road, Suite 200. Lisa Ross Lisa Ross is an awardwinning writer and fine art photographer. A graduate of the University of Southern California in Communications, she trained in the fine art of photography at the prestigious Hamilton High Photography Department in Los Angeles. It was there that Ansel Adams and Bob Willoughby awarded her top honors. An allergy to darkroom chemicals led her down a different path, first as a psychotherapist and then as a political writer and consultant. Her commentaries have

Jaffa-Man by Lisa Ross.

appeared in the nation’s top newspapers and on radio. Her widely read column, “The Ross Retort,” received numerous San Diego Press Club awards and honors from the Society of Professional Journalists. The dawn of the digital darkroom brought Ross back to fine art photography. With images shot in the world’s most visually interesting places, her goal is to achieve the feel of a painting while retaining the immediacy of the photograph. Her technique makes use of original digitized negatives or digital images printed with inkjet archival pigment on largesized canvas. “I want the work to hang in spaces where people live, so the pieces must be decorative and at the same time evoke an instant of time and place.” Ross travels the world for inspiration. In 2005 she climbed Mt. Kilimanjaro and tracked Mountain Gorillas in Uganda. The following year she made a 6,000-mile rail journey across the Russian Far East, Siberia and Mongolia to Moscow, then Antarctica and South America, including the Amazon. China and Southeast Asia followed. A

new show opened at the Ordover Gallery in Solana Beach in February featuring images from Ireland, Scotland, England, France and Belgium.

closely, we might discover minute universes exist where we least expect, thus, her passion for detail. The architecture from her travels to Europe, Asia and Africa has played a large part in her art. From the Cyndy Brown Ceramic artist Cyndy carvings on cathedrals to the Brown’s eclectic designs have earthy structures of the Original artwork by Tony Spineto.

ning on April 19. As a native San Diegan, Spineto believes much of his stylistic uniqueness as an artist germinated during his

Original artwork by Cyndy Brown.

Bush, she has found bits and pieces of detail that she can incorporate into her pieces. The series of shoes she will be showing at the San Diego Cancer Center “comes at a time where politics, war and the economy are consuming our energy,” Brown said. “It is my intention to divert ones imagination from a world that is much too serious to a place of whimsy.” Brown has studied with various artists around the area and is a member of the NCECA, SAMA and is a “restarting” studio artist who participates in juried shows while continuing her studies. When she isn’t creating, she spends time with her husGrowing up in the rural band, four dogs and two Midwest, one of her fondest horses. memories includes exploring nature with her research Tony Spineto biologist father. He instilled The Encinitas Visitor in her that if we allow our- Center will welcome local selves to examine the earth artist Tony Spineto beginbeen influenced by her background in the graphic arts along with 25 years of working in the flamboyant fashion industry.

sojourns to the beach. Although his artistic pathway includes study at the Art Institute of Southern California in Laguna Beach,

he considers his independent acquisition of understanding art through his exploration of the masters as a major influence in his continual growth as an artist. TONY Inspired by SPINETO the ocean, in color, form and content, Spineto focuses on creating works of art that capture the ❚ see Artists on 15

ENCINITAS FIRST â&#x20AC;¢ APRIL 2010

SUPPORT Support these LOCAL ENCINITAS businesses 029,1* 6$/( 2II 7UDFN *DOOHU\ DW QG ' 6WUHHW LV FORVLQJ HQG RI 0DUFK

RII

DOO DUWZRUN DW QG 6W ORFDWLRQ 21/< 6DW 0DU 6XQ 0DU $OO DUWLVWV DW QG 6W ORFDWLRQ ZLOO PRYH RYHU WR 2II 7UDFN *DOOHU\ LQ WKH /XPEHU\DUG

OF F T R A C K G A L L E R Y San Dieguito Ar t Guild, Est. 1965

QG ' DQG DOVR LQ WKH /XPEHU\DUG 6KRSSLQJ &WU Â&#x2021; 2II7UDFN*DOOHU\ FRP Â&#x2021; 2SHQ 'DLO\

ENCINITAS FIRST • APRIL 2010

State continued from 1 Martin Garrick, Mark Olson from Supervisor Pam SlaterPrice’s office and Brian Jones from Congressman Brian Bilbray’s office. He thanked the chamber’s Marilyn Phenow for her efforts in producing an obviously successful State of the City dinner. Weinreb also put in a plug for the upcoming A Sporting Life Health Family Festival on May 23 at Oak Crest Middle School featuring skateboarding legend Tony Hawk and announced the launch by the chamber of a business-school partnership that would generate paper goods and food for special events. When Mayor Dan Dalager took the podium, he framed his State of the City speech around three strategic business priorities: public safety, infrastructure maintenance and citizen services. “The city enjoys the second lowest crime rate among all cities served by the San Diego Sheriff’s Department,” he said. “Much credit can be given to Capt. Don Fowler and his crew at the Encinitas Sheriff’s Station for their proactive law enforcement and prevention activities.” He added that while many cities in the region were forced to reduce law enforcement personnel in 2009, Encinitas maintained its level of law enforcement. In fact, one school resource officer slated to be dropped by the school district due to budget cuts was saved and re-deployed to the Sheriff Department’s community oriented policing team. Dalager announced that in October 2009 the four North County Fire Agencies entered into a join Fire Management Service Agreements that resulted in Encinitas providing senior management support for the cities of Del Mar and Solana Beach including sharing of Fire Chief Mark Muir. He added that in 2009 lifeguards conducted 2,034 serv-

From left, State Sen. Mark Wyland, Firefighter of the Year Paul Reed, Encinitas Fire Chief Mark Muir and Assemblyman Martin Garrick. Photos by Lillian Cox

From left, Encinitas Sheriff's Department Capt. Donald Fowler, Deputy Dave Toner and Mark Olson in the office of Supervisor Pam Slater-Price. Toner was named Police Officer of the Year at the Encinitas State of the City dinner for making 201 DUI arrests in 2009.

Susan Volklander was named EUSD's Teacher of the Year at the Encinitas State of the City banquet on March 26. Volklander teaches at Ocean Knoll Elementary.

ice contacts from minor incidents and first aid to rescues. The mayor reported that several projects to improve the city’s infrastructure were completed. Encinitas Boulevard was repaved from Highway 101 to the city limits. San Elijo Avenue was recently repaved from Santa Fe Drive to I-5. New curbs, gutters and sidewalks were installed along McKinnon Drive and Regal Road providing missing sidewalk links and other street

improvements. The Cardiff Alley improvement projected was completed. In addition, a new 22space parking lot in downtown was constructed at Vulcan and E St. A contract was just awarded to construct an additional 80-space lot to be completed by the end of this year. Two local excavation projects helped to revitalize local beaches with 39,000 cubic yards of sand. Dalager reported additional improvements in infrastructure last year: — 78 percent of reported potholes were repaired within one day; — 79 percent of streetlight outages were repaired within three days; — 100 percent of all sewer spill calls were responded to within one hour; — 207 miles of sewer and storm drain pipes were cleaned; — 100 percent of speed limit signs on arterial and collector streets were replaced.

“In 2009, both the San Dieguito Water District and the Olivenhain Water District declared a Level 2 Drought Alert,” he said. “Water users have stepped up to the plate, reducing potable water usage in 2009 by 10.4 percent in the San Dieguito District and 14 percent in the Olivenhain Water District from the prior year.” Dalagar was pleased to announce that construction plans are under way for the 44acre future park site off Santa Fe Drive known as the Hall property which was acquired in 2001. “Time is right to begin construction of the new park,” he said. “Construction costs are lower than they’ve been in years.” The mayor reported that more than 400,000 visitors passed through the doors of the Encinitas Library in 2009. He emphasized the importance of arts to the city, citing the Cardiff surfer sculpture, the “Encinitas Child” sculpture by Manuelita Brown that was commissioned by the Downtown Encinitas Mainstreet Association and the Art Alive banner program. Dalager concluded his remarks by stating that there remain challenges for this year. “The state legislators continued to seek ways to raid local government’s pocketbook,” he said. “They don’t seem to have the ability or desire to put their financial house in order.” Another frustration he added is that courts and the state are eager to take away local land use decisions. “We’ll fight tooth and nail for the physical and the fiscal control of the city,” he promised. Another challenge for the city is that revenues have dipped during the past year. “Sales tax was down just over 10 percent and is anticipated to continue to be weak throughout 2010, but we have accounted for this in our plan-

#1 In La Costa since 1982

Lynn Smith

Patrick Boyle

Vicky Farinelli

ning.” Special awards were presented to: — Susan Volklander, Teacher of the Year, Encinitas Unified School District — Brian Shay, Teacher of the Year, San Dieguito Unified School District — Dave Toner, Police Officer of the Year, Encinitas Sheriff’s Department — Paul Reed, Firefighter of the Year, Encinitas Fire Department — Danny Salzhandler, Citizen of the Year. In accepting the award, Salzhandler reminisced about hanging the first banners in the middle of the night using heavy equipment, and being slightly inebriated. This didn’t

Encinitas Mayor Dan Dalager provided entertainment by showing the many ways the Cardiff surfer sculptor has been dressed up by locals over the past year.

seem to please Officer Toner who as top DUI enforcement officer made 201 DUI arrests in 2009. Salzhandler went on to say, “Art is not a necessity of life, but a necessity of a civilized life.”

ENCINITAS FIRST • APRIL 2010

Business is blooming for Encinitas Orchids owner By Lillian Cox ENCINITAS — Artist Don Doerfler helped secure Encinitas’ prestige as “flower capital of the world” last summer with the launch of Encinitas Orchids. Doerfler creates live orchid arrangements blending his creative genius with his experience as an orchid hobbyist the past 28 years. As an added service, Doerfler replaces plants that have lost their blooms with new ones at his (wholesale) cost. This, in turn, has generated a recurring market of customers who often buy additional plants when they visit to exchange the blooms, and new buyers if they are accompanied by a friend. Doerfler said the business concept was an offshoot of his hobby. “I’ve always enjoyed doing flower and orchid arrangements and would give them away to friends,” he said. “They started contracting me to make arrangements for their family and friends.” Arrangements are fashioned in one-of-a-kind containers such as Asian antiques, many with miniature water features. Other containers are crafted by local ceramic artists. Arrangements are priced

Last summer Don Doerfler blended skills as an artist and an orchid hobbyist for 28 years to create Encinitas Orchids. He and wife, Yvonne, sell live orchid arrangements at local farmers markets every week. As an added service, Doerfler replaces plants that have lost their blooms with new ones at his wholesale cost. “We’re curing orchid phobia, one arrangement at a time,” he says. Photo by Lillian Cox

between $50 and $200. Doerfler also creates living plantscapes for homes. His wife and business partner, Yvonne SandzaDoerfler, handles operations, finance, marketing

and networking. Encinitas Orchids are sold at the Leucadia/ Encinitas Farmers’ Market and Art Fair (Sundays from 10 a.m. to 2 p.m.) and Little Italy Mercado in San Diego

(Saturdays from 9 a.m. to 1:30 p.m.). Beginning April 8 they will also be available at the Cielo Village Farmers Market in Rancho Santa Fe (Thursdays from 2 to 6 p.m.)

and May 12 at the Adams Avenue Farmers Market downtown (Wednesdays from 3 to 7 p.m.). “We’re curing orchid phobia, one arrangement at a time,” Doerfler says with a

smile. A third-generation artist, Doerfler comes by his abilities quite naturally. His grandmother, Florence Davis, was a founding member of the Whittier Art Association. She earned a reputation in Southern California for her still lifes, florals and landscapes. “She had two greenhouses for orchids and African violets, and an art studio in the back of the house,” he said. “I remember her making me sit down and draw.” His mother, Beverly Wingard, worked as an inker and cell painter on fulllength animation films for Disney including “Fantasia,” “Snow White,” “Pinnochio” and “Alice in Wonderland.” The technique involved taking the art made by the animator, and outlining and coloring in the character before it went to photography. Each frame in the film was photographed one at a time. “She got tired of the work because it was so mechanical and she wanted to do something more creative,” Doerfler said. Wingard was snatched up by Warner Brothers ❚

see Orchids on 17

ENCINITAS FIRST • APRIL 2010

Scripps Top-notch cancer care provided by pros who care earns CHAMBER medical PROFILE honors ENCINITAS — Four of Scripps Health’s hospitals — including Scripps Memorial Hospital Encinitas — are on the state’s most recent list of top California hospitals for delivering quality health care. Of the 41 hospitals listed, five are in San Diego County. Scripps Green Hospital, Scripps Memorial Hospital La Jolla, Scripps Mercy Hospital San Diego and Scripps Memorial Hospital Encinitas have earned Certificates of Excellence by the California Hospital Assessment and Reporting Task Force, or CHART, for having superior and above-average quality scores. CHART rates hospitals on quality of care, patient experience and safety measures, ranking each hospital on 50 performance indicators, such as cardiac care, pneumonia and maternity services. ❚ see Scripps on 17

Catwalk helps needy children CARLSBAD — Sons of Italy, La Costa dei Fiori Lodge 2424 will host a fundraiser fashion show with proceeds to benefit Casa de Amparo, a local nonprofit organization that helps abused and neglected children. The fashion show will be held from 11:30 a.m. to 3 p.m. April 24 at the Hilton Garden Inn, 6450 Carlsbad Blvd. Tickets are $35 per person with luncheon being served. Tickets must be purchased in advance. Fashions are being provided by Coast Hwy. 101 World Bazaar, Queen Eileen and Swimwear by Rose. For information, call (760) 943-8494 or visit w w w. s o n s o f i t a l y s a n diego.org.

Mmmmm! Doughnuts CARDIFF-BY-THESEA — The Moonlight Beach 7-Eleven store, 105 West D St., is now selling a variety of Cardiff-bythe-Sea VG’s doughnuts.

ENCINITAS — As proof that Encinitas is quickly becoming a health care destination, UCSD Radiation Oncology/North County opened its local facility in September 2008. “We are the first satellite radiation therapy facility for UCSD, providing state-of-theart cancer treatments closer to our patients’ homes,” said Dr. Mary Ann Rose, professor of radiation oncology at UCSD. “We perform all aspects of our specialty right here in Encinitas, from initial consultation, to CAT scan based treatment planning, to treatment delivery and finally, to follow up.” It isn’t only the latest technology that makes UCSD Radiation Oncology/North County stand out, it’s the people who provide it. “Not only do we have cutting edge technology here, including a GE rapid helical

Front row from left, Gigi Sacks; Rosemary Estep; Brent Bollenbacher; Mary Ann Rose, M.D.; Kelly Fox; and Krista Jubala. Back row from left, Kristen Gravina; Nancy Rice; Roger Rice; Casey Sandack; and Arno J. Mundt, M.D. Courtesy photo

CT scanner for treatment planning and a Varian Trilogy linear accelerator, but we also have highly trained personnel including a board certified medical physicist, a certified medical dosimetrist, highly qualified and registered therapists, and a certified oncology nurse,” Rose said. “Patient safety is a huge priority and our quality assurance is the same as at our sister facility, the Moores Cancer Center. I myself am board certified

both in internal medicine and in radiation oncology. We also have access to the latest clinical trials for our patients with rare or more advanced diseases. UCSD Radiation Oncology/ North County joined the Encinitas Chamber of Commerce to give back to the community. “By joining the chamber, we know that we will be asked to participate in community events such as health fairs, and to take part in

cancer prevention and education in the community,” Rose said. The facility offers some of the best care available in the country. “Cancer care as good as or better than any place in the country: USCD is one of only 39 National Cancer Institute designated Comprehensive Cancer Care Centers and we bring ‘the power of academic medicine’ to the community,” Rose said. What is the best part about

having a business in Encinitas? “For me, there are several attractions,” Rose said. “The quality and educational level of the referring physicians is superb, so I know that my patients are being well cared for by their primary care physicians and their surgeons. The proximity to a wonderful hospital, Scripps Encinitas, is also a big plus. And of course you can’t beat the proximity to the beach, and the wonderful restaurants and shopping.” Rose’s personal favorite things to do in Encinitas? “Wander through all of the shops on Highway 101, walk my dogs, and eat atVigilucci’s,” she said. “If you or one of your loved ones develops cancer, you can be assured that my staff and I will care for you as if you were a member of our family,” Rose said. “And isn’t that what we would all want, if we have cancer?” UCSD Radiation Oncology/ North County is located at 1200 Garden View Rd., Suite 210 in Encinitas. Call (858) 246-0500 for more information.

Tony Hawk, local businesses team up for health ENCINITAS — On May 23 from 10 a.m. to 5 p.m., the Encinitas Chamber of Commerce along with AT&T, Scripps Memorial Hospital Encinitas, Clear Channel Broadcasting, 7 UP/RC Bottling Company and The Coast News invite Encinitas youth and families to “get in the game” to celebrate good health, sports and recreation and make a difference for local nonprofits in the community. Join a large list of world-class champion athletes from 10 a.m. to 5 p.m. Sunday May 23 at Oak Crest Middle School’s Upper Field for the A Sporting Life health sports fair. Join legendary skateboarder Tony Hawk with

some of the world’s best action sports athletes as they perform hair-raising tricks and routines on Hawk’s half pipe ramp at Oak Crest Middle School Upper Field from 2 to 2:45 p.m. “It’s a day celebrating the quality of life for all ages,” said Marshall Weinreb, CEO of the Encinitas Chamber of Commerce. “A day when businesses, parents and youth, can celebrate health, wellness and sports together. We (Encinitas) are the mecca of sports enthusiasts — why not host an event that will benefit nonprofits that make a difference in health, sports and recreation for family — even the

health of our pets.” Participate in a funfilled day and visit and explore 50 booths of exciting sports and health professionals and participate in interactive activities for all ages of the family including basketball free throw contests, climbing walls, volleyball serves, face painting, clowns and more. Meet and greet your favorite local world sports champions from a variety of sports including surfing, biking, soccer, running, skiing and more. Watch the San Diego Sockers as they provide on-hand performances and free instruction on playing your best game. Compete and score in soccer kick challenges and win

prizes. Encinitas’ White Dragon Martial Arts will be performing exciting demonstrations in the morning and the afternoon. Join YMCA instructors and staff for lessons and games in a variety of challenging yet fun sports and activities for every age. Local residents can enjoy their favorite food from Brett’s BBQ, Leucadia Pizzeria, El Callejon, Souplantation, and St. Tropez Café and Bistro. Raffles prizes wil be announced hourly featuring five Mexican Vacation Packages ($5,000 value) contributed by the Villa Group and many other items from local business-

es. Four lucky winners will walk away with a Tony Hawk prize package that includes an autographed Birdhouse skateboard deck, a backpack and a collection of Hawk DVDs And then get in the game to slam and rock to exciting music performances provided throughout the day by popular rock bands The New Archaic and Stripes and Lines. Local favorite the Eve Selis Band will start the day with blues, country and rock favorites for all. The fundraiser benefits three local charities Fresh Start Surgical Gifts, Star/Pal and Rancho Coastal ❚ see Health on 17

Housing, consumer confidence experience setbacks From www.uschambermagazine.com Consumer confidence Consumer confidence plunged 10.5 points in February to 46.0, after rising 2.9 points to 56.5 in January. The large downturn can largely be attributed to the major blizzards that paralyzed the Northeast. Similar decreases have occurred during months with widespread winter weather and therefore should be viewed with some skepticism. The expectation component experienced the greatest decrease, falling from 77.3 to 63.8. People’s confidence in present conditions also took a hit, dropping 5.8 points to 19.4. Until confidence is restored in the labor market, significant gains to the index

are not expected. Existing home sales The National Association of Realtors reported that existing home sales decreased 7.2 percent in January to a seasonally adjusted 5.1 million homes sold at an annual rate. In December, existing home sales plummeted 16.2 percent, with 5.4 million homes sold. Compared to January 2009, existing home sales this January surged 11.5 percent. The inventory rate increased to 7.8 months, from 7.2 months in December. Moreover, the median sales price for an existing home fell to $164,700 in January, from $170,500 in December. Potential buyers remain cautious because of the uncertain labor market and tight-

prices decreased to $203,500 from $215,600 in December. New home sales may slip further into negative territory as foreclosed homes glut the broader housing market and as potential buyers take more time to weigh a potential purchase due to an extension of the government’s $8,000 rebate for first time home buyers. Also, the debilitating blizzards of February likely stalled projNew home sales The Census Bureau ects and prevented potential reported that new home buyers from researching pursales in January decreased chases. 11.2 percent, with 309,000 annualized units being sold. Gross domestic product Sales in December showed a Fourth quarter 2009 loss of 3.9 percent. New Gross Domestic Product home sales were 6.1 percent (GDP) surged 5.9 percent, the lower than their January 2009 strongest quarterly growth levels. Inventory on the mar- reported in the past six years ket increased 1.1 months to and 0.2 percent higher than 9.1 months. The median sale the advance estimate previened credit restrictions. With the homebuyer tax credit being extended beyond December 1, existing home sales may continue to fall over the next few months as potential buyers contemplate purchase decisions longer. However, the general trend over the next year is for growth in sales and an eventual recovery in prices.

ously released by the Bureau of Economic Analysis. Upward revisions made to inventories, exports, and business investment more than offset an upward revision to import figures (which negatively affects GDP) and downward revisions to consumer and state and local government spending. Compared to fourth quarter 2008, GDP increased 0.1 percent, the first year-over-year increase since the third quarter of 2008. For 2009, real GDP dropped 2.4 percent, the largest one-year contraction since the Great Depression. Going forward, economic growth will moderate as consumers worry about the condition of the labor market and as government stimulus money dries up.

ENCINITAS FIRST • APRIL 2010

Welcome! The Encinitas Chamber • 2007, Edward Jones of Commerce would like to • 2000, El Nopalito welcome all new and • 2000, Encinitas Ranch renewing members. Golf Course • 2009, Frogs Club One New members Fitness of Encinitas • AFLAC – Wendy Pierro • 2001, Kiwanis Club of • California Center for Greater Encinitas Reproductive Medicine • 2000, Leucadia Glass • California Coastal • 1999, Leucadia Pizzeria Coalition • 2004, Liberty Mutual • Camino Dental Group – Insurance/Auto-HomeClinton Park, DDS Life • Ellie’s Tailoring / Best • 2009, Medifast Weight Formal Wear Control Centers-SD • Encinitas Elks Lodge • 1980, MiraCosta #2243 Community College • Encinitas Dental Care District • Falcon’s Bodyboard • 2009, New Balance Shop, LLC Shoes, LLC • Massage by Andy • 2004, Premier Bancorp • Network Services, Corp. Realty Group, Inc. • New Balance Shoes • 2006, Ranch & Coast • New Life Center for Mortgage Group Health & Wellness • 1994, Rancho Santa Fe • Polly Van Every Rogers Security Systems, Inc. and Associates • 1991, San Dieguito • Souplantation Trophy • Stacy Justin Advertising • 2004, Savory Casual Fare • Stellar Scholar, Inc. Inc. • Surfin Fire Enterprises, • 2000, Scripps Memorial Inc. Hospital • Synergy World, Inc. • 2005, Sea Coast • The 3rd Corner Wine Exclusive Shop & Bistro Properties/Tom & Peggy • White Construction Cozens Inc.-General • 2000, Speedy Lube & Contractors Tune, & Brake, Inc. • 2009, Terramar Retail Renewing members Centers, LLC • 2003, Assistance League • 2001, The Animal Rancho San Dieguito Keeper • 2007, Better Report Card • 2000, The Gifted Schools Tutors • 2009, TZN, LLC • 2009, Cal State San • 2004, Vista Way OB-Gyn Marcos Medical Group, Inc. • 1989, Chin’s Szechwan • 2007, Western Financial Encinitas, Inc. Planning, Corp. • 2000, DUDEK A Special THANK YOU to our long-standing members for supporting our Chamber New member plaques supplied by:

ENCINITAS — The newest and very enthusiastic member of the Encinitas Chamber of Commerce and the city’s restaurant community is Souplantation, which opened recently at 109 N. El Camino Real, near the northeast corner of Encinitas Boulevard and El Camino Real in the Ralph’s shopping center. The all-you-care-to-eat dining experience includes a daily selection of made-fromscratch soups, salads, handmade muffins, focaccia breads and tasty desserts. The Souplantation chain opened in 1978 with the concept built around freshly prepared, great-tasting recipes with a salad bar of seasonal vegetables, and tossed salads refreshed every 20 minutes. Its goal is to provide a healthy, filling lunch of fresh, simple ingredients as an alternative to

fast foods. Being able to determine your own portions lets diners easily customize a meal to their time and diet needs. Souplantation is excited about its new Encinitas location and the community is thrilled to have one closer to home. It plans to be part of Encinitas’ friendly, generous, helpful community aspect coupled with the beach, weather, beautiful scenery and outdoor sports. Souplantation cares about how much comes out of its guests’ wallet, as well as what goes into their bodies, by offering the all-you-care-to-eat dining experience at a fixed price. Open Monday through

A sample of a make-your-own meal at Souplantation, which opened recently in Encinitas. Courtesy photo

Thursdays from 11 a.m. to 9 For additional informap.m., Fridays and Saturdays tion call (760) 634-2500 from 11 a.m. to 10 p.m. and or visit www.souplantation Sundays from 9 a.m. to 9 p.m. .com.

Resource center charity garden tour, plant sale set COAST CITIES — The annual Charity Garden Tour and Plant Sale will take place from 9 a.m. to 4 p.m. April 24. This popular tour will include five residential garden stops in North County and includes exclusive admission to Ecke Ranch to purchase an incredible selection of blooming plants at below-market prices. Shop rows and rows of bego-

nias, geraniums, SunPatiens, Osteospermum, and many other plants not yet available to the public. The tour and plant sale will take place rain or shine. Great gardens, great cause, great plants! Ecke Ranch and Weidners’ Gardens are partnering on the ninth annual event that will benefit Community Resource Center. All proceeds from tour

ticket and plant sales will go to Community Resource Center programs for abused women and children as well as lowincome families in need of food and shelter assistance. This year’s tour includes a Rancho Santa Fe garden that has become a popular site for weddings and other events. The landscape contractors who own the residential prop-

erty have been able to blend garden facets that indicate their admiration for the rustic, tropical, Zen, and much more. This highlighted garden was designed for family enjoyment, but can easily expand to accommodate much larger events, with sitting areas in abundance throughout the ❚

see Charity on 16

Weather stormy, but retail remains strong From www.uschamber magazine.com Retail sales grew in February despite harsh winter weather. Retail sales Despite two blizzards that crippled the Northeast for nearly a week, retail sales increased 0.3 percent in February, building on the small downwardly revised gain of 0.1 percent in January. Originally, January’s

figures showed a 0.5 percent increase. Core sales, or sales excluding totals for autos and gas, posted a 0.9 percent increase in February. Most categories posted stronger sales for February, with electronic stores (+3.7 percent), grocery stores (+1.3 percent), and sporting goods stores (+1.2 percent) showing the largest gains. Only auto dealers witnessed weaker sales in February, with sales 2.0 percent lower

for the month. On a year-toyear basis, top-line retail sales increased 3.9 percent, while core sales were up 2.0 percent. Even though sales have started to improve, much of the buying is done on discounting, as consumers still face limited access to cash and continued unease over unemployment. Jobless claims For the week ending

March 6, the Labor Department reported 462,000 initial jobless claims, 6,000 fewer than reported during the previous week. However, the four-week moving average grew to 475,500, up from 470,500 previously. Continuing claims numbers increased. For the week ending Feb. 27, continuing claims rose by 37,000 to 4.6 ❚ see Stormy on 17

Tax law changes may affect your business

Linda Benson will not pursue surf contest event permit ENCINITAS — International Surfing Hall of Fame member Linda Benson announced March 16 that she will not be moving forward with the permitting process to hold the Women’s World Longboard Championship at Swami’s Beach Park in October. Benson made the announcement during a press conference held in the Meditation Gardens at the Self-Realization Fellowship in the early afternoon. “My decision is not because of the opposition,” Benson explained. “It is not because the logistics are challenging — the logistics are very manageable for what our small venue demands. It’s not because

Encinitas welcomes Souplantation

Swami’s Point is a crown jewel that is undiscovered. Believe me, it’s discovered, and often the atmosphere there is not harmonious. It’s not because the event would harm or damage the surf break, because it wouldn’t.” “My sole reason for this decision is to keep the SelfRealization Fellowship safe from any future jeopardy,” Benson said. “I do not want to risk the future serenity of the Self-Realization Fellowship by others who might take advantage of the precedent set by my contest.” Benson added that she hoped her decision would forever close the door to any ❚ see Contest on 16

By Thala Taperman Rolnick There have been many tax changes in 2009. Some have come from changes in the law, some from court cases, and others from the IRS. Some are only in effect for the 2009 tax year, while others impact future years and future planning. Below are some notable

About continued from 1 technology with it to Encinitas. Gone are the days that patients need to travel down to La Jolla or even further south to gain access the some of the most cutting edge breakthroughs in outpatient health care. Pacific Radiation Oncology Medical Group of San Diego is one such example. They have provided stateof-the-art radiation oncology services to Encinitas resi-

changes for small business owners: — Tax relief on corporate conversions. If you own an Scorporation that has converted from a C-corporation, you have to compare the fair market value of the corporation’s assets and liabilities to their tax basis at the time of conversion.

If the total value is greater than the cost, the corporation has a built-in gain. Previously, if the appreciated assets were sold within 10 years of the conversion, that gain was taxed at the highest corporate rate. For 2009 and 2010, however, no corporate tax is due if the conversion happened at least

seven years ago. If you have been holding off on selling those assets, will it be advisable to do so this year? — Tax credits versus bonus depreciation. If you own a C-corporation that has “old” AMT credits or research

dents at the North County Health Center since 1987, upgrading to full scale contemporary intensity modulated radiotherapy, or IMRT, capability in 2003, imageguided radiotherapy or IGRT, capability in 2007, and latest CyberKnife Radiosurgery capability in 2007. “The CyberKnife, developed at Stanford University Medical Center, is a particularly unique and powerful anti-cancer device,” said Dr. Donald Fuller of Radiation Medical Group. “There are

only 100 of these devices in the entire United States, and one of them now resides at North Coast Health Center.” Last month, Dr. Lori Arnold of the California Center for Reproductive Medicine opened a new, state-ofthe-art fertility center and lab. Another first in North County, the new center brings with it a specially designed and environmentally controlled laboratory that is proving to yield exceptional pregnancy rates already. Additionally, they

now provide a full range of services for couples that may be at risk for inherited diseases, such as cystic fibrosis, Tay-Sachs, thalassemias, breast cancer, Duchenne Muscular Dystrophy hemophilia, Huntington disease and retinoblastoma. North Coast Health Center is conveniently open weekdays from 6 a.m. to 5 p.m. To see a full list of all providers and specialties, visit northcoasthealth center.com.

❚

see Tax on 18

ENCINITAS FIRST • APRIL 2010

Jobs stay Vigilucci’s Ristorante & Pizzeria hosts Sundowner steady in February From www.uschamber magazine.com The employment rate remained steady at 9.7 percent in February as the manufacturing sector’s recovery continues to build. Employment situation February’s report built on the glimmers of hope that January’s report provided. Though a pair of back-toback blizzards pummeled the East Coast in February, only 36,000 jobs were lost during the month. The unemployment remained steady at 9.7 percent. In January, 26,000 jobs were lost, a slight downward revision to the 20,000 originally reported. December’s upwardly revised figures showed 109,000 jobs loss, not 150,000 as originally reported. Winter weather caused construction firms to cut 64,000 workers. Temp agencies added 48,000 jobs, a good indicator that employers may be looking to make take on addition workers in the months to come. The service industry added 24,000 jobs. Retail employment was flat for the month, a good sign as February is generally a lean month for retailers, so the fact that their payrolls remained stable indicates that consumers are beginning to increase their spending again. Weekly hours worked fell 0.2 hours to 33.1 in February. Employment may deteriorate a bit going forward, as workers that left the labor market may begin to renter it. Not until strong consumer spending returns will employers gain confidence to add to their staffs. ISM Survey The Institute for Supply Management’s (ISM) manufacturing survey decreased in February to 56.5, down from 58.4 in January. Though the index fell, the ISM is still growing. The ISM remains above its expansionary threshold of 50. Also, the employment segment inched upward, suggesting that further gains in manufacturing employment may be imminent for the second consecutive month. Factory orders New orders for manufactured goods rose 1.7 percent in January after increasing 1.5 percent in December. This is the fifth consecutive increase in factory orders; a sign that the manufacturing sector is recovering. Orders for durable goods surged 2.6 percent for the month, while orders for nondurable goods grew 0.9 percent. As federal stimulus spending dries up, factory orders should moderate until the economy is ❚ see Jobs on 18

By Lillian Cox ENCINITAS — Chamber members welcomed the arrival of spring at the Sundowner on March 16 held on the elegant rear patio of Vigilucci’s Ristorante & Pizzeria on Coast Highway 101. Restaurant staff served up generous platters of Pizza Margherita, Pizza con Pepperoni and Bruschetta paired with Mezzacorona chardonnay and Loach cabernet wines. Red velvet cake and cheesecake compliments of Costco topped off the culinary offerings. Joe Erdelen of Costco was among the speakers along with Henry Tirado of the crime prevention unit of the Encinitas Sheriff’s Department. Emily Coupe, director of special events at the Magdalene Ecke Family YMCA and Robert Green were on hand to tout the upcoming Roof Raisers event on May 10 benefiting the Magdalena Ecke Family YMCA. Green is committee chair of the event. Isaac Trotta donned a chef’s uniform to promote a fundraising pancake breakfast to benefit High Adventure Boy Scout Troop #777. Revenue will be used to send Isaac to the Boy Scouts of America’s 100th Anniversary Jamboree this summer in Virginia and fellow scouts to summer camp. New member Jennifer Hu was eager to spread the word about her purchase of the Quality Inn at 186 North Coast Highway 101 in February. “It was challenging the first month,” she said. “Even though I expected it to be slow, I didn’t expect it to be that slow. Business is definitely picking up. I’ve been getting positive comments from guests. They say they’ll be coming back. It’s very encouraging.” The evening ended with the Pot of Gold drawing facilitated by Suzanne Perez Swanson of Business

The rear patio of Vigilucci's provided a relaxing environment to welcome the arrival of spring at the Sundowner on March 16. Photos by Lillian Cox

Blossoms Florist and Dennis Smith of Taylor Place Real Estate. Winner Douglass Kerr of Sunland Adventures was disqualified from collecting the $100 cash prize since he had already left for the evening. Another $25 will be added to the $100 pot and raffled at the April Sundowner. “I won a few years ago when the pot was up to $700 and bought a very nice GPS with my winnings,” Smith said. Debbie Caligiuri, membership director for the Encinitas Chamber of Commerce, and board member Suzanne Perez Swanson member pulled everything together and also enjoyed the event. The April Sundowner will be at the Elk’s Lodge in Cardiff on April 20. There will be prizes and surprises, food and drink and networking opportunities. Vigilucci’s Ristorante & Pizzeria’s downstairs patio and private room area is the hidden gem of Encinitas. It is perfect for most any occasion, with four unique private dining areas, and a palm-laden patio. The space can hold up to 85 guests. Contact Denise Joseph at (760) 930-0334 for information and booking your special event. Vigilucci’s Ristorante Pizzeria is located at 534 N. Coast Highway 101.

Isaac Trotta of High Adventure Boy Scout Troop 777 dressed like the Swedish chef in The Muppet Show to generate support for the troop’s pancake breakfast last month. Isaac is earning money to enable him to represent the troop at the Boy Scout’s 100th anniversary Jamboree in Virginia this summer. His mother, Joell, is chairman of the event.

Artists continued from 9 essence of the freedom and flow of the sea, both in the simplicity of tropical seascapes, to the flashback artistic renderings of the surfers of the past. Through

a kaleidoscope of brilliant colors, his honest, pure style of meandering dry brush strokes mixed with a unique perspective of natural objective form brings new meaning to his subject matter. Not limited to traditional

From left, Emily Coupe, director of special events at the Magdalena Ecke Family YMCA, Robert Green, and Marshall Weinreb, CEO, Encinitas Chamber of Commerce.

From left, Jacqueline Corbett and her mother, Felicia, visit Henry Tirado of the crime with Niels Lund, executive director of Class Act. Andre prevention unit of the Martinez is Vigilucci’s bartender Encinitas Sheriff ’s Department shows attendees at the March Sundowner how to protect their business from criminals.

Jennifer Hu, the new owner of Quality Inn & Suites in Encinitas.

From left, Suzanne Perez Swanson, Business Blossoms, and Dennis Smith, Taylor Place Real Estate, wrap up festivities with the Pot of Gold drawing for chamber members who are in attendance. Since winner Douglass Kerr of Sunland Adventures had already left at the time of the drawing, $25 will be added to the $100 cash prize and raffled at the April Sundowner.

topics that define the essence of ocean life, Spineto includes works that illustrate complementary surfing scenes that illustrate calm reflections brought to life through his desire to creatively meld illusions of the open, uncomplicated views

of the life of a surfer in the 1960s with the elemental freeze frame pictorials that surround the primary human element with integrity and soulful feeling. Spineto is genuinely cognizant of the fact that he creates works of art that can

only minutely express the boundless and measureless nature of the ocean. Yet, he fully embraces the opportunity to freely express his vision of the magnificence of the ocean — its beauty, its strength and man’s ongoing desire to ride the waves.

ENCINITAS FIRST • APRIL 2010

Lux introduces latest artist-in-residence ENCINITAS — Lux Art Institute will feature New York City-based sculptor Robert Lobe as the next resident artist of the 2009/2010 season. Inspired by the shapes, materials and textures found in the wild, Lobe depicts rocks and trees in shimmering, hollow forms using heat-treated, hammered aluminum. The signature process is an adaptation of repoussé, an ancient technique in which metal is hammered to create designs. Through April 24, Lobe

will be living and working at Lux, while creating an aluminum tree sculpture in repoussé. Visitors can “see art happen” while he is in-studio and view his exhibit, featuring numerous examples of these metal works, through May 22. Lobe encases trees and rocks in sheets of aluminum, using mallets and a pneumatic air compressor to stretch and tighten the metal. Through the force of repetitive blows from the hammers, Lobe alters the structure of the

aluminum until it conforms snugly to the texture of the rock or tree, exposing its interior volume. The new surface replicates and abstracts the contours and enhances the play of light and shadow on the aluminum skin. “I have always found it romantic, the idea of Bob Lobe getting in his truck packed with tools and sheet metal in the midst of Manhattan and then driving to some remote section of forest in upstate New York that he

has rented as an outdoor studio,” said Lux Director Reesey Shaw. “It is here in the cold, wet, windy woods that Bob finds the trees and rocks that become the patterns for his metal skins. So it is indeed a piece of the forest that becomes part of our own urban landscape when, in the form of repoussé shell, it is reclaimed as sculpture.” In October 2008, Lux installed a sculpture by Lobe on the grounds of its 5-acre site. “Mother Maple” portrays

the trunk of a tree, a branch, and a large boulder. Created by Lobe in 1988, it measures an impressive 120-inches-by123-inches-by-108 inches and weighs 500 pounds. Complementing “Bucket with Abstraction,” a smaller sculpture by Lobe in the Lux administrative office, “Mother Maple” was installed near the top of Lux’s granite trail and is on loan to the institute through fall 2010. Visit www.luxartinstitute. org for more information.

Cardiff seniors eligible for library scholarships CARDIFF-BY-THE-SEA — The Friends of the Cardiffby-the-Sea Library is offering five $1,000 scholarships to graduating high school seniors. Applicants must reside in zip codes 92007 or 92004 and be nearing completion of their senior year of high school with the intention of attending a college or uni-

versity in the fall. High school senior applicants must submit a biography, not to exceed 500 words, detailing their reasons for attending college, hobbies, extracurricular activities, contributions to the community, and their aspirations. In addition to the essay, applicants must submit two letters of recommendation (teacher, neigh-

bor, counselor, employer), proof of school registration, and proof of residency in zip code 92007 or 92024. Send the original application and supporting documentation to: Scholarship Panel, Friends of the Cardiff-bythe-Sea Library, P.O. Box 657, Cardiff-by-the-Sea, CA 92007, or hand deliver to the

library or Book Nook at 2081 Newcastle Avenue, Cardiffby-the-Sea, CA 92007. A panel of judges selected from the community will evaluate the applications, essays, and supporting materials, and select the top five applications received. The application packet must be received by May 1. Winners will be notified on

or before June 1. For questions regarding these scholarships, call Helen McCarthy at (760) 436-1663,or e-mail to cardifflibrary92007@yahoo.com. The application is also available at the Cardiff-by-theSea Library and at the Book Nook, 2081 Newcastle Ave., Cardiff-by-the-Sea, CA 92007.

27th annual Street Fair set for end of the month ENCINITAS — For two days, April 24 and April 25, South Coast Highway 101 will be closed between D and J streets for the 27th annual Street Fair. Enjoy unique food, arts and crafts vendors, four live music stages, a children’s ride, and the Stone Brewing Company Beer Garden featuring four of their awardwinning ales. This fair will draw more than 100,000 shoppers to this two-day event and will feature more than 450 unique vendors, including clothes, accessories, plants, household products, environmental products, art, antiques and home decor. The fair will be partnering with the North County Transit District April 24 with a buy one get one free ticket special all day. The coaster ticket discount is only valid at certain locations, check the DEMA Web site for a complete list of merchants www.encinitas101. com. This year, the title sponsor for the 27th annual Street Fair is Fage Yogurt. Fage Yogurt will be handing out delicious, creamy Greek yogurt samples at the corner of I Street in Downtown Encinitas.

The Green Scene This year the Beer Garden will be sponsored by Stone Brewing Company, which has been ranked as the “All Time Top Brewery on Planet Earth” by BeerAdvocate Magazine. They will have Stone Brewing Company’s top selling and most revered beers including Stone Pale Ale, Arrogant Bastard Ale, Stone Levitation Ale, and the immaculate Stone India Pale Ale. Stone Brewing Company will also be bringing their delivery truck powered by bio-diesel and representatives from their company to educate beer drinkers on what’s in their cup as well as the Stone Brewing Company philosophy. DEMA with the help of Stone will also be encouraging beer garden patrons to reuse their cup for their second glass of beer as part of our reduce reuse recycle initiative. Stone Brewing Company will have special posters to remind beer lovers to help respect the earth by recycling. Those who reuse their cup will receive a raffle ticket for each time they reuse and they will be raffling off fun prizes throughout the day. Be sure to tip generously at the Stone Beer Garden

because the tip money on Saturday will go to Jeans for Justice www.jeans4justice. org. Volunteers from each organization will be serving your beer in order to earn tip money and the earnings will go to their respective charities! Look for the blue ClearStream recycling bins at the street fair. The city of Encinitas will be lending the Downtown Encinitas MainStreet Association 100 ClearStream recycling bins to capture glass, aluminum and plastic at the street fair. These bins were purchased through a joint grant between the city of Encinitas and DEMA from the Department of Conservation. On April 25 come out for the Encinitas Fire Department’s annual Pancake Breakfast. The Encinitas Fire Department will set up in the 7-Eleven Parking Lot located at D Street and Hwy 101 and will cook pancakes from 7 until 11 a.m. Stop by and eat a delicious breakfast that goes to support our local firefighters.

Charity

den has developed their passionate respect for the environment and a desire to show others the wonderful waterconscious alternatives to cactus, rock, and hardscape. See these and other North County gardens selected by Weidners’ Gardens and local landscape designers. The cost for the tour is $25 per person. Register online at

www.crcncc.org or by phone at (760) 230-6305. Tickets will also be available at Weidners’ Gardens through the day of the event while supplies last. Weidners’ is located at 695 Normandy Rd. Encinitas, CA 92024. Contact Suzie Colby at Community Resource Center at scolby@crcncc.org or (760) 230-6305 for more information.

continued from 14 Native garden in Carmel Valley that is a certified wildlife habitat. In an attempt to keep up with water moratoriums in the community a few years ago, the owners gradually converted their tropical scapes into a drought-tolerant showcase of native plants. For the owners, tending this gar-

Lumberyard parking lot on I Street and Highway 101 for dancing, food and fun. Grab lunch at a local eatery and come over to the beer garden for live music in a relaxed atmosphere. April 24 — From 11:30 a.m. to 2 p.m Rocket Science will play — From 2:30 to 5 p.m. Rhythm Method will play April 25 — From 11:30 a.m. to 2 p.m. NovaMenco will play — From 2:30 to 5 p.m. Bill Magee Blues will play Lumberyard Center Courtyard Stage Come join the fun at the center courtyard stage of the Lumberyard. Bring the whole family and enjoy lumberyard restaurants, shops, and dancing. Bands will be performing all day. April 24 — From 11 a.m. to 1:30 p.m. Matt Commerce will play — From 2:30 to 4:30 p.m. Luna Llena will play

Beer Garden Stage Come enjoy music and April 25 a beer from Stone Brewing — From 11 to 1:30 p.m. Co. at the beer garden on Super Strings will play Saturday and Sunday from — From 2 to 4:30 p.m. 11 a.m. to 5 p.m. in the Allison Adams Tucker & Alle-

Inflation continued from 4 0.1 percent in February, after posting a 0.9 percent increase in January. Severe winter weather throughout much of the country probably hampered February’s output. Components measuring mining and utility output posted gains of 2.0 per-

gato World Jazz Ensemble will play For more information on the bands performing, see www.encinitsa101.com. A few tips on transit and parking: Saturday only: The best way to get to the Encinitas Street Fair is to avoid parking hassles altogether by taking the NCTD Coaster. Remember the two for one special. The Coaster station, located at D Street and Vulcan, is just steps away from the Encinitas Street Fair. This year the Coaster has expanded its time schedule on Saturdays. For the Coaster schedule visit http://gonctd.com/ coaster_schedules.htm Saturday and Sunday: Limited parking is available in the morning hours. Suggested parking spots are at City Hall, located on Vulcan Avenue; the Moonlight Beach Parking lot, located on Third Street; and the two Coaster Station parking lots — Vulcan and S Street, and Vulcan and E Street. For more information on attending, call the DEMA office at (760) 943-1950. If you would like more information on becoming a vendor, go to www.kennedyfaires.com or call Brian Roth at (760) 945-9288. cent and 0.5 percent, respectively. The manufacturing component fell 0.2 percent. Capacity utilization inched upward, rising to 72.7 percent from 72.5 percent in January. Driven by incremental increases in demand, industrial production should grow going forward.

Contest continued from 14 events at Swami’s Beach Park. After the pronouncement by Benson, Brother Anilananda spoke. “SelfRealization Fellowship thanks Linda Benson for her thoughtful, generous decision, he said. “For more than 70 years the Fellowship has been committed to maintaining the serenity of these grounds for all who come from around the world. When ‘the most admirable applicant in the universe’ with a ‘clear green light from the city’ (according to recent press coverage), makes the decision not to hold an event at Swami’s, she has ensured the peace and serenity of the Fellowship grounds and also of Swami’s Park for all who come in the future.” Brother Anilananda added, “Linda Benson has set an example of magnanimity and consideration for others which everyone should try to follow. These vibrations of harmony will travel around the world and be a contribution to world peace. This story will travel around the world, and many people will be inspired in their personal lives by Linda Benson's example.” Benson is currently evaluating other options for the 2010 Women’s World Long Board Championships.

Garden Tour continued from 5 homes will also have entertainment. All of the studio homes are in the North San Diego coastal area so as to be easily accessible in a day. All of the art on display will be for sale at prices directly from the artist to the public and will include paintings, prints, ceramics, sculpture, glass, textiles and jewelry. The artwork offered on this tour is all made by local artists. The homes include 2acre showcase in Olivenhain, the home of Manuelita Brown (the artist who sculpted “Encinitas Child”), Carolyn Cope (second generation Encinitan and Encinitas Rotary interact chair) the always favorite home of Charlene Bonney (whose aunt Bonney Park was also a longtime guild member), the unassuming home of a gifted potter, and much more. This tour has been a great success for more than 13 years and is a wonderful way for families to spend Mother’s Day. A portion of the proceeds from this tour will be donated to a local school’s art department.

ENCINITAS FIRST • APRIL 2010

Stormy continued from 14 million. The labor market is showing tentative signs of bottoming out. However, improvement will come unevenly. International trade According to the Bureau of Economic Analysis, the U.S. trade deficit in goods and services narrowed to $37.3 billion in January, following a widening to $39.9 billion in December. Exports and imports in January both decreased, to $142.7 billion (or less than 1.0 percent) and $180.0 billion (or less than 1.0 percent), respectively. Petroleum imports cooled a bit, falling 3.7 percent, even as energy prices rose. Exports of autos rose 5.7 percent after hitting a level not seen since 2008 in December. Trade levels should begin to pick up as economic activity beings to rebound around the world.

Education

Health continued from 13 Humane Society. Tickets for the all-day event can be purchased at the Encinitas Chamber of Commerce located at 859 Second Street in Encinitas. Tickets are $10 for adults and youth, and $8 for military and seniors. Children age 5 and under admitted free. Tickets are limited. Off-site parking

Scripps continued from 13 The certificates are awarded every six months. To make the list, a hospital must score “above average” or “superior” in five of eight measure sets and not receive a “below average” or “poor” in any CHART measure. The latest ranking is based on the February 2010 CHART update, which is available online at www.calhospital compare.org. “At Scripps, we are

available at MiraCosta College with free shuttle to and from the event, from 9:30 a.m. to 5:30 p.m. For more information, email info@asportinglife. org or contact David Mirisch at david@ dmirisch.com. Those interested in purchasing a booth for the day can e-mail angel @primecoeducation. com or call the chamber office at (760) 753-6270.

Dr.Francisco Rodriguez is president of MiraCosta College.

Nuclear continued from 8 and MiraCosta College. The program prepares students for skilled, entry-level careers in the nuclear power industry. Careers in nuclear energy offer challenging work, competitive salaries, and great potential for

continued from 6 merchant gift cards through large distribution channels. There are no monthly or advertising fees. This is a pay for performance business model. Last is the Synergy Gift Card Network. Synergy is developing an exclusive B2B trade network. Select businesses are offered an interest-

Orchids continued from 12 committed to becoming the safest, highest-quality health system in the San Diego region,” said Scripps Health Chief Medical Officer Brent Eastman, M.D. “Earning the CHART Certificate of Excellence is recognition of our commitment to providing high-quality care to our patients.” No single measure can evaluate the quality of a hospital’s care. To see a complete report, visit w w w. c a l h o s p i t a l c o m pare.org.

continued from 3 received this type of customized assistance and advice from MiraCosta’s SBDC. Located on the campus of MiraCosta’s Community Learning Center in Oceanside, the SBDC provides a number of services to help local businesses become or remain viable, including low-cost and free workshops, as well as individualized oneon-one counseling. These services cover every facet of small business management and are designed to provide businesspeople with the skills they need to start and run a successful business. Over the years, the Small Business Development Center has helped North County entrepreneurs and small businesses build solid foundations for growth and success. As the SBDC celebrates its 10th anniversary, Shaunak believes that small business is the key to getting the economy on the road to recovery. “Ninety percent of businesses in San Diego are small businesses, and a vast majority of those employ less than 20 people,” Shaunak says. “By helping these businesses achieve their goals, the SBDC has played a vital part of our local economy.” Initial consultation appointments at the San Elijo Campus can be made through the Encinitas Chamber of Commerce at (760) 753-6041. For more information on the SBDC, or for appointments at the Oceanside center, contact Sudershan Shaunak at sshaunak@mira costa.edu or call (760) 7958740.

Synergy

growth and advancement. Plus, the high demand for nuclear maintenance and operations personnel means there are great opportunities to start a high-paying, satisfying career. For additional information, contact Liz Gary at (949) 368-2283 or Energy IndustryJobs@sce.com.

where she met future husband, Robert Doerfler who was an animator on the Bugs Bunny and Elmer Fudd characters. Robert Doerfler was a radio communications specialist for the Marine Corps during World War II. When he returned to Warner Brothers in 1947, he married Beverly and took her to Maui where he worked as a communications operator at the Kahulaui Airport. Don was born in 1951. They returned to California in 1956 and bought a home in Brea where Don was raised as an only child. In 1973, the Doerflers moved to Leucadia where they had a vacation trailer at the Shamrock Trailer

free line of credit and can trade with each other utilizing the Synergy B2B Trade Card instead of cash. The trade card debits the buyers account and credits the sellers account in real time. Businesses can preserve their hard earned cash and trade their goods and services for the things they need. ? Synergy World joined the Encinitas Chamber of Commerce for networking.

Ilicic’s favorite things to do in Encinitas? “Dine at Vigilucci’s using my Synergy card.” Synergy wants to help Encinitas business owners promote their businesses and implement unique marketing programs. Synergy World, Inc. is located in Del Mar. They are open from 9 a.m. to 5 p.m. can be reached at (858) 459-8842 or www.synergyworld.com.

Park. Don Doerfler lived there while earning a B.A. in art at San Diego State. His parents moved into the Riviera Mobile Home Park on Vulcan Avenue where they lived for 33 years. Wingard was active in the San Dieguito Art Guild, the 101 Artist Colony and showed her work at the OffTrack Gallery. She was also a docent at Quail Botanical Gardens. After graduation, Don Doerfler airbrushed surfboards for Agua Surfboards. He later started Pyramid Arts where he created airbrushed T-shirts and art. “I worked as a graphics designer until 1988 when I met my first Macintosh,” he said. “I was recruited as senior art director for Compton’s Interactive Encyclopedia (CDs) which

was a big deal at the time. This was just before the Internet.” Don Doerfler went on to serve as creative director for a succession of other cutting edge companies before breaking out as a freelance Web site developer for a high-end clientele that included BMW. Today, he continues building Web sites, operating Encinitas Orchids and painting. His Arts Alive banners are top sellers at auction. “I work seven days a week but it doesn’t seem like work,” he said. For more information about Encinitas Orchids, visit encinitasorchids.com or call (760) 533-0991. For information about Don Doerfler’s art, visit painterofparadise.com.

april sundowner M O N T H LY C H A M B E R N E T W O R K I N G

Aging

0081 or cbrooking@seacrestvilcontinued from 7 lage.org. Seacrest Village to break bread. You might Retirement Communities call it … an appetite for life! provides services to seniors in an environment that promotes community, indeIf you have a question on pendence and innovation aging that you would like addressed in this column or at its campuses in Encinitas and Rancho Bernardo. confidentially, please contact Carolyn at 760-632-

Join us at the Encinitas Chamber of Commerce Sundowner

Got a business news tip?

Tuesday, April 20th 5:30 to 7:30 p.m.

E-mail info to: EncinitasFirst@yahoo.com

at The Encinitas Elks Lodge Location: 1393 Windsor Drive Cardiff-by-the-Sea

We’ll have great food, drinks, raffle prizes, speakers and more! This is a paid event: Members $10, Non-Members $15. For more information please call 760 753-6041.

The Encinitas Chamber of Commerce, it just works!

ENCINITAS FIRST • APRIL 2010

Lick

I’ve been marketing solar for five years and have found a very high percentage of peothe premium and feel it’s ple go solar as a smart finanworth it. Many consumers, of cial investment first, with the course, cannot afford premi- added benefit of being green. ums for any type of product these days, much less greener Putting the “rules” to ones, so keep this in mind as work for your business you develop your target audiTo start capitalizing on the ence and product specifica- many market opportunities tions. represented by sustainability, In the case of renewable consider the following: energy, namely solar power, Think and act holistically. stress the financial benefits. It is no longer enough to focus

continued from 6

on functional benefits alone. Ask: What are we making? A product or a service? Is it green or not? How are we making it? Who are we working with? Take advantage of the opportunities that green marketing represents to engage consumers on an emotional level and thus, build brand equity. Ask: How can we make our passion and vision relevant and engaging and our consumers into advocates?

Care

How can we empower consumers to make a difference by providing them with education, infrastructure, events and experiences? The way you communicate will be critical to success (and will help you avoid “greenwashing”). Ask how to ensure that our approach is viewed as authentic and?transparent? Are all stakeholders aware of our intentions and progress? Is our vision embedded into the

cian at the North Coast Family Medical Group in the 477 building. After receiving her B.A. from Colgate University, Jorgensen went on to earn an MPH from Boston University and graduate from George Washington Medical School. She did her residency at UCSD. Dr. Jorgensen speaks Greek, Spanish and English. The North Coast Health Center doesn’t only treat cancer patients, it offers more than 50 different specialties

for children and adults. This month a wound center and the largest outpatient hyperbaric chamber in California will make its debut. But good medicine is not only about technology. Many of the medical groups integrate traditional medicine with complementary therapies such as naturopathic medicine, acupuncture, yoga, massage, herbal medicine and hypnosis. Around the corner on

Garden View Road, the San Diego Cancer Center has embarked on an exciting joint genomics project with Scripps Health, through the Scripps Translational Science Institute. The project will be the first-of-its-kind clinical research trial for cancer patients that will analyze and compare the genomics of tumor tissue with the individual’s core (native, germline) DNA. The hope is the data will lead to individualized therapies for cancer patients. “The science exists to allow us to sort out what are the new mutations that account for the development of the cancer, which will bring us closer to identifying the right course of treatment not only for each type of cancer, but for each individual patient,” said Dr. Eric Topol, chief academic officer of Scripps Health and principal investigator of the study. The next installment of the series on health care in Encinitas will explore how Scripps Memorial Hospital Encinitas has kept abreast with population growth and advancements in medicine and technology.

to the beach, Faulconer is the sport’s biggest fan, spending any free time he has at the beach or in the water. Faulconer will be holding a grand opening celebration April 3 from 10 a.m. to 5 p.m. with bodyboarding pros Paul Roach and Rusty Friesen dropping by to sign autographs from noon to 2

p.m. The day will feature discounts on store memberships, T-shirt giveaways and an opportunity to check out the latest equipment. “Bodyboarding is really a lot of fun, because it lets the rider get really creative,” Faulconer said. “You can do so much more, with exotic tricks, carving the waves and catching air.” It’s also a

lot safer, with only a smaller, foam board involved, which makes it great for any age.” Falcon’s is located at 1026 N. Coast Hwy 101, Encinitas. They are open from 10 a.m. to 5 p.m. daily. For more information, call (760) 230-2670 or blog at www.falconsbodyboard shop.com where a new Web site is under construction

0.8 points in December. The pending home sales index now sits at its lowest on firmer ground. point since March 2009. The downturn in that Pending home sales began in November coinPending home sales fell cided with the original 7.6 percent or 7.4 points, in expiration of the first time January to 90.4, after rising homebuyer tax credit,

which stipulated that purchasers close on their homes by Dec. 1, 2009, causing buyers to begin their contracts in October. The index is 12.3 percent above its January 2009 level. Growth will resume in the housing sector, especially

as the first time homebuyer tax credit was extended by Congress and as prices remain low. However, a sour labor market and restricted credit continue to discourage some prospective buyers from entering the housing market.

unreasonable compensation is a very low salary. If you own a C-corporation, unreasonable compensation is a very high salary. The determination is often made based on industry standards and salaries paid to other employees. Agents will also be looking to see if reported wages include taxable fringe benefits such as personal use of a company automobile. Has your business addressed these issues? While a self-preparer soft-

ware program may help you determine if you can take certain deductions, it can’t help you evaluate more complex transactions like the ones I’ve mentioned. These need to be addressed with someone experienced in business tax issues who is required to receive annual continuing education and who is allowed to practice before the IRS. Currently, the only individuals who meet these requirements are CPAs, EAs, attorneys, and enrolled actuaries.

continued from 1 mammogram and the men to have their prostrate checked. That got a laugh, albeit a nervous one.” Foster was not prepared for the magnitude of support that resulted. “For the next three months I received at least one card per day, chocolates and words of encouragement,” she said. “I thought someone had organized a round-robin, but it turns out it was just the spontaneous outpouring of my friends and colleagues. MiraCosta is a SALLY very tightly knit FOSTER family of workers, and everyone came to my aid during the months of treatment.” Foster followed up with exams every three months, then every six months. After three years, she returned to yearly exams. Today, Foster is under the care of Dr. Georgine Jorgensen, a primary physi-

Bodyboard continued from 5 diverse selection of bodyboards. Falcon’s has swiftly become a gathering place for boarders and bodyboarding fans to share the surf atmosphere and funky culture of the sport and Encinitas. Growing up next

Dean Sally Foster flanked by sons Mike Miazgowicz, age 17, and Gregory Miazgowicz, age 13, during treatment for breast cancer in 1999. The boys shaved their heads during their mother's chemotherapy to show their support. Sally Foster Collection

Jobs

continued from 15

Tax continued from 14 and development credits, an election can be made for 2009 to use these credits instead of deducting bonus depreciation. While this may sound like a good idea, is it a good idea for your business? — Deductible losses for LLCs. If you own an LLC that has current-year losses, passive loss rules could have prevented you from taking the deduction. After losing three

court cases, the IRS is rewriting its regulations so that the loss may now be deductible. Do you fall under this change? Another business issue has to do with a new IRS National Audit Program that began in February 2009. Agents are looking at 2,000 business’ payroll reports for each of the next three years. Unreasonable compensation paid to owners is one of the areas they are looking at. If you own an S-corporation,

fabric of our company? Eco-innovation represents new ways to grow top line sales. Ask: How can we inspire consumers? What technology and partners do we need to gain access to? Strive for an ideal goal of “zero” environmental impact. Strive to eco-innovate rather than simply eco-design. Ask: What would it take to achieve zero environmental impact and still meet our consumers’ needs? Can we make con-

Calendar continued from 3

sumers more “responsible? It’s one thing to design better products and technologies. But at some point, the industry’s efforts will only go so far. Achieving “zero” environmental impact will only come about if changes in consumer behavior can be made; thus the genius of Toyota’s dashboard, and Web sites that engage consumers in more responsible forms of behavior.

April 22 An Open Mic night will take place at 6 p.m. April 22 at the Encinitas Library. The event will feature music, stand-up comedy and poetry.

Labyrinth,” Mexico, 2007 will be shown at 1 p.m. April 9 at MiraCosta College’s San Elijo Campus in Room 201. Visit www.miracosta.edu/ April 24 sanelijo for more informaFamilies Make History tion. Program: Native Talk will be held from 1 to 3 p.m. April 24 April 9 An Artist Sketch Jam will at the San Dieguito Heritage be held at 7 p.m. April 9 at Museum. Visit www.sd Studio 2nd Street. For more heritage.org for more inforinformation, visit www. mation. studio 2ndstreet.com. April 24 and April 25 April 10 A family concert with Hutchins Consort will take place at 10 a.m. April 10 at the Encinitas Library. For more information, visit www.hutchinsconsort.org.

The Encinitas Street Fair will take place from 9 a.m. to 5 p.m. April 24 and April 25 at Coast Highway 101 and D Street. Visit www.encinitas 101.com for more information.

April 12 Beatniks & Berets: Teen Poetry Café will take place from 5:30 to 7 p.m. April 12 at the Encinitas Library. For more information, visit www.sdcl.org.

April 28 A Senior Information Fair will be held at 9 a.m. April 29 at the Encinitas Community and Senio Center. Visit www.encinitas recreg.com for more information.

April 17 The Encinitas Garden Festival & Tour will take place from 10 a.m. to 4 p.m. April 17 at Orpheus Park and the neighborhood. For more information, visit www.encinitasgarden festival. org. April 17 Free Saturday will take place at 11 a.m. April 17 at the Lux Art Institute in Encinitas. For more information, visit www.luxart institute.org. April 17 A Casino Night Fundraiser will take place at 7 p.m. April 17 at the Encinitas Community and Senior Center. For more information, visit www. sdafoundation.net. April 18 A 5K Walk For Life & Free Health Fair will take place from 9 a.m. to 3 p.m. at the Oceanside Pier Amphitheater, 200 North Strand in Oceanside. Register at www.walkfor life.us or call (760) 730-1471 for more information. April 19 A Playwright’s Forum will be held at 6 p.m. April 19 at the Encinitas Theatre Consortium at the Encinitas Library. Visit www.etcinfo. net for more information.

ONGOING Farmer’s Market Sundays from 10 a.m. to 2 p.m. at Paul Ecke Central Elementary School Sundays from 2 to 5 p.m. at Flora Vista Elementary School. Yoga for Seniors Mondays at 2 p.m. at the Encinitas Community and Senior Center Wednesdays at 3 p.m. at the Cardiff Library, www.silverageyoga. org . Horseshoe Pitching Age 12 and up, Tuesdays and Thursdays at 5 p.m. at Oakcrest Park. For more info, call the Cardiff Riviera Horseshoe Club at (760) 436-5166. Encinitas Library Figure Drawing Group Will take place from 12:30 to 3:30 p.m. Fridays from April 2 to April 30 at 540 Cornish Drive. Call (760) 942-8738 for more information. SAVE THE DATE Details coming for the first Taste of Cardiff being held 5:30 to 8:30 p.m. May 20. Stroll from restaurant to restaurant for a small bite capturing the unique taste of Cardiff's cuisine. Tickets will be sold at Cardiff 101 MainStreet’s booth at the Street Fair on April 24 and April 25.

ENCINITAS FIRST • APRIL 2010

Citizen continued from 8 surfers at the Rob Machado Surfer Classic. Recently he hosted a benefit to aid his good friend and well-known jazz musician Steve White, who was suffering from cancer and lost use of his vocal chords.

Realtors continued from 3 offer the best real estate services in town, she said. “The best part is being lucky enough to live and work in such as fabulous community. We enjoy the beautiful beaches, wonderful people and fabulous local restaurants Encinitas

Salzhandler’s latest pet project is the Rotary Club. “It’s something new for me. They think up incredible ideas to do for the community, and they tell me what to do, and when to show up for it. That’s a switch for me,” Salzhandler said. “I love this town — the people, the small feel of it. Can’t get enough.”

has to offer.” The realtors are available every day, Monday through Sunday, making a special effort to be accessible to their clients. You can contact Van Every Rogers at (858) 7561113 or (858) 774-2505 and contact Wood at (858) 7561113 or (760) 994-7112 or visit www.PollyRogers.com.

We Want Your News! Encinitas First wants to help you share your business news. Any type of business news you’d like to share, we want to hear. From ribbon cuttings to new hires to change of location, no news is too big or too small for Encinitas First. Whether you’re a member of the Encinitas

Chamber of Commerce or not, Encinitas First is the place to let everyone know what’s going on in local businesses. Please submit your news to encinitasfirst@ yahoo.com. If you are submitting a picture, please include full names of anyone pictured.

The Encinitas Chamber of Commerce, it just works!

*Offer available to first-time visitors only. Not redeemable for cash. First and last months’ dues are due at time of enrollment. Additional rules and restrictions may apply. See a Total WomanTeam Member for full details. Available through 4-30-10 only.

ENCINITAS FIRST â&#x20AC;˘ APRIL 2010

Choose a great lifestyle. Imagine starting your day with a little exercise at the ďŹ tness center followed by a refreshing dip in the pool. After your work-out, you enjoy a healthy breakfast served to you in a beautifully appointed, restaurant-style dining room. In the afternoon, you join the group for an outing in town, returning just in time for dinner with friends and a movie in the private screening room. Imagine all of this, plus the support of a well-trained staff when you need it. Imagine yourself at Belmont Village.

Choose Belmont Village s )NDIVIDUAL APARTMENTS WITH NO BUY IN s #HEF PREPARED RESTAURANT STYLE DINING WITH DAILY MENU CHOICES s &REE SCHEDULED TRANSPORTATION s 3OCIAL ACTIVITIES AND lTNESS PROGRAMS s 3WIMMING POOL AND SPA s )NTERNET AND EMAIL ACCESS s (OUSEKEEPING AND LAUNDRY s !SSISTANCE WITH DAILY LIVING s ,ICENSED NURSE ON SITE s $EDICATED !LZHEIMER S PROGRAM ÂŽ s #IRCLE OF &RIENDS MEMORY PROGRAM

Cardiff by the Sea (760) 436-8900 Sabre Springs (858)486-5020

RCFE License 374601056, 374602803 ÂŠ 2010 Belmont Village, L.P.