Encinitas First, December 2009_web by Coast News Group

www.encinitaschamber.com

Volume 5, Issue 12

December 2009

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INSIDE

OCEANSIDE — Join local economic, academic and history experts and community leaders for a morning seminar designed to provide perspective on California’s real estate market and the road to economic recovery. “Report to the Region” is scheduled for 7:30 to 9:30 a.m. Dec. 9 in the MiraCosta College Theatre, 1 Barnard Drive, Oceanside. The event is sponsored by MiraCosta College with the Carlsbad Chamber of Commerce, North County Times, North San Diego County Association of ❚ see Report on 3

Local green-energy leaders Sequoia Solar bring sun-powered charging stations for electric cars to Solana Beach PAGE 3

Faced with higher costs than the larger competitors, small businesses are increasingly scaling back their employees’ health coverage PAGE 4

Business owners, city leaders and other members of the community rubbed shoulders at the Chamber’s November Sundowner event PAGE 5

See what’s happening in Encinitas this month in the Calendar section PAGE 2

STREET SCENE

Talking with the Chamber of Commerce CEO

PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94

By Promise Yee The Encinitas Chamber of ENCINITAS — Marshall Commerce represents all Weinreb took over the position businesses within Encinitas of CEO of the Encinitas city limits. While we represent Chamber of Commerce on large local employers like July 15, and he is bringing Scripps, Encinitas Ford, direction, organization and Herman Cook Volkswagon, much-needed vitality to the BMW Encinitas, Henrys, Vons, nonprofit organizaRalphs and Stater Bros., tion. most of our members Weinreb took the are small businesses, helm at the Encinitas and new businesses in Chamber of their first year. Commerce with an What does the action plan to provide Encinitas Chamber legislative connecof Commerce do for tions, build business MARSHALL businesses? networks, and edu- WEINREB The purpose of the cate business owners. Chamber of In four months he has Commerce is to represent the increased membership by 30 business community in every percent and created three facet of business — legislative community action commit- issues, networking, advertistees that focus on health, edu- ing and support systems. To cation and communication. help direct local businesses in Encinitas First talks to the daily ritual of running their Marshall Weinreb about the businesses. chamber and his position as What is your job as CEO CEO. of the Chamber of Which businesses does Commerce? the Chamber of As the CEO of the chamCommerce represent? ber, I follow policies set by

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RETURN SERVICE REQUESTED P.O. Box 232550 Encinitas, CA 92023

New era arrives for local ensemble

ENCINITAS — Every November, for nearly two decades, downtown Encinitas has played host to the Fall Festival, previously known as the Poinsettia Festival. The event is a readymade bazaar for holiday shoppers and weekend fun seekers. The festival featured 450 vendor booths showcasing various arts, crafts, gifts, food and live music. Above, Encinitas resident Taylor Moore (right) celebrates her 15th birthday with her friends Mitchy Slick (center) and Coral Micelli (left), also of Encinitas. Right, Encinitas resident David Oakley poses next to an old car being restored by the San Dieguito Heritage Museum. See additional photos on page 14.

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the board of directors and put policies into motion. What challenges have you faced in your first months on the job? I’ve been on the job for four months and I inherited a misused, misaligned business. Nobody has been in management this year from January to July 15. With rough economic times and no leadership, the chamber lost lots of members. What was your first course of action as chamber CEO? My immediate objectives were to rebuild integrity for the organization, as well as rebuild the membership base. Membership was in the low 300s, now it has gotten back to 400. The goal is 600 members by the end of next year. How do you account for the quick membership growth? One of my initiatives was to restore trust in the chamber. One must understand good costumer service, added values, and how to treat a customer to gain trust. Ask a

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current member if that initiative is being met currently. Can you elaborate on the added values this chamber provides businesses? The Encinitas Chamber of Commerce is a member of the U.S. Chamber, California Chamber, and has relationships with all elected city and state officials. We have monthly networking meetings with relevant, quality guest speakers. We initiated three community action committees. And one major thing we just announced is an alliance with MiraCosta College and the Small Business Development Center. MiraCosta College will host and the chamber will sponsor counseling and training for all facets of running a business at no cost to business owners. Who makes up the chamber community action committees and how do these committees focus on health,education and communication?

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see CEO on 11

ENCINITAS — Ever wonder what would happen if a local music ensemble was suddenly thrust into the international music spotlight? Imagine the interest this could generate in our local community. Well, this is exactly what is happening with the local Encinitas ensemble, Hutchins Consort. This one-of-a-kind string octet plays the instruments which were designed and built by pioneering American luthier (wooden string instrument builder) Carleen Hutchins. Dr. Hutchins, who passed away this past August at the age of 98, left a legacy with her remarkable instrument building. Before she left us, she made arrangements to pass the reigns of her scientific discoveries to the local ensemble, Hutchins Consort. Ten years ago, Encinitas resident and local bassist Joe McNalley established the Hutchins Consort as the first permanent professional octet of ❚ see Ensemble on 15

ENCINITAS FIRST • DECEMBER 2009

Calendar The next Encinitas Chamber of Commerce

Sundowner will be held from 5:30 to 7:30 p.m. at the San Diego Botanic Garden (formerly Quail Botanical Guardens) at 230 Quail Gardens Drive. Held during the annual Garden of Lights, this is a family friendly Sundowner with great food, drinks, desserts, raffle prizes and fun for all.

Tuesday, December 8 Dec. 6 The film “Mediterraneo” will be shown at 1 p.m. Dec. 6 at MiraCosta College’s San Elijo Campus in room 204. Visit w w w. m i r a c o s t a . e d u / sanelijo for more information.

live music, and refreshments. Special Holiday Tales and Tunes for children ages 2 to 6. Admission for Members, Seniors, Military & Students $8; for nonmembers is $12 and for children 3 to 12 is $4. There will be additional fees for some Dec. 10 to Dec. 12 activities. Visit www.sdb“A Delightful Quaran- garden.org for more infortine” will be performed at 7 mation. p.m. at the San Dieguito Academy Theater. Visit Dec. 11 www.seatyourself.biz/san A lecture, How To Keep dieguito for more informa- Your Brain Young, will be tion. given at 1 p.m. Dec. 11 at MiraCosta College’s San Dec. 10 Elijo campus. Visit Cardiff 101 Kringle www.miracosta.edu/sanel Mingle will be held from 4 ijo for more information. to 8 p.m. Dec. 10 at Cardiff Town Center North Court- Dec. 11 yard. Visit www.cardiff101. An Artist Sketch Jam com for more details. will be held at 7 p.m. Dec. 11 at Studio 2nd Street. Dec. 10 to Dec. 23, Visit www.studio2ndstreet. Dec. 26 to Dec. 30 com for details. After the sun goes down, the San Diego Dec. 12 Botanic Garden is transFree Saturday at Lux formed into a dazzling Art Institute from 11 a.m. winter wonderland with to 3 p.m. Dec. 12. Enjoy more than 100,000 free admission all day, sparkling lights. Numerous guided tours, music and activities include horse- refreshments. drawn-wagon rides, holiday crafts, marshmallow ❚ see Calendar on 15 roasting, visits with Santa,

Welcome! The Encinitas Chamber of Commerce would like to welcome all new and renewing members.

New members • Advanced Hearing Care • Barracuda Grill, LLC • Catalyst Therapy • Center for Age Management and Wellness

• Repeat Boutique Designer Consignments

Renewing members • 2008, Belmont Village Senior Living • 2008, Chiro Solutions Family Wellness Center • 2006, Discovery Chiropractic • 2005, Encinitas Personal Healthcare, Inc.

• Craig Fitch, DDS

• 2007, Encinitas Post Office

• Diane Power’s Casa de Bandini

• 2002, Herold & Sager Attorneys at Law

• Dr. Brian Reagan and • 1999, Las Olas Mexican Associates / True Beauty Restaurant • Farmers Insurance District Office

• 1999, Raphaels Party Rentals

• Lumberyard Tavern and Grill

• 2007, San Diego Trust Bank

• Nine Star Corp. Dba White Dragon Martial Arts

• 2007, San Dieguito Academy Foundation

• Noesis Consulting

• 2007, San Dieguito Youth Softball

• North County Laser Eye Associates

• 1999, Self-Realization Fellowship

• Premier Pacific Realty and Mortgage

• 1999, West Village, Inc. • 2007, Wine Steals Cardiff

A ribbon cutting was held recently for Center for Age Management and Wellness. From left, Tegan Bennett, medical assistant; Chris Johnston, medical assistant; Marshall Weinreb, CEO Encinitas Chamber of Commerce; Amy Elliott, clinical administrator; Linda Hayes, certified clinical thermographer; Dr Andrea Cole, founder; George Ritachka, licensed clinical acupuncturist; Lisa Freese, front office administrator; LoRayne Haye, certified clinical nutritionist; Sunshine Smith, Encinitas Chamber ambassador and Taylor Place Real Estate; Paula Shaw, energy psychology therapist; and Debbie Caligiuri, Encinitas Chamber of Commerce membership director. Dr. Andrea Cole now combines her 1990 family practice training with her 1994 anti-aging and functional medicine at her new Center for Age Management and Wellness located at 561 Saxony Place Ste. 101 in Encinitas. Here her patients now enjoy good health from the inside out. Looking good and feeling great! Courtesy photo

Local artists seen through their peers’ eyes ENCINITAS — Twentyseven portraits will be on view in the exhibit Artists by Artists at the Encinitas Library from Dec. 1 through Jan. 4. “Last year I was in a show called ‘Movers and Shakers’ in San Diego and I liked the idea so much I ‘appropriated’ it. OK, I stole it,” said Mary Fleener, curator of the Artists by Artists exhibit. “That exhibit was to spotlight people in the San Diego arts community who have made things happen. I took this show one step further: instead of focusing on the grand idea of ‘Movers,’ I wanted, instead, to focus on people who live in the Encinitas area and are working at their art and making their art work for them,” Fleener said. “I

selected 27 artists and some musicians who I think are important. Some have gained a certain amount of notoriety, some are internationally famous and some simply well known in their community. The artists selected to do the portraits are business owners, teachers, models, but all are artists in their own right. My pal Dody Tucker and I picked names out of a hat and that’s how we matched up the artists with the models.” For more information or to preview the portraits, visit the Artists by Artists blog at www.mfleener. wordpress.com. The public is invited to attend an Artists’ Reception ❚

see Artists on 15

Artist Mary Fleener and her portrait of Scott Saw. Courtesy photo

Consumer spending points to recovery From www.uschamber.com October retail sales were up and weekly jobless claims were down, but the trade deficit widened. Retail Sales Retail sales increased 1.4 percent in October after falling a downwardly revised 2.3 percent in September. Core sales, or sales excluding totals for autos and gas, posted a 0.3 percent increase. Some categories, such as auto dealers (+7.4 percent), restaurants (+1.2 percent), and nonstore retailers (+1.0 percent) posted healthy gains, while sales at building supply dealers (-

2.4 percent), furniture stores (-0.8 percent), and electronic stores (-0.6 percent) were weaker than in September. On a year-to-year basis, topline retail sales decreased 1.7 percent, while core sales are down 0.8 percent. Spending among consumers seems to be firming upon news that the economy is beginning to recover. However, many consumers are remaining thrifty in the face of a weak labor market.

502,000 initial jobless claims, 12,000 fewer than reported during the previous week. The four week moving average was also lower, down to 519,750 from 524,250. Continuing claims numbers are also moving in the right direction. For the week ending Oct. 31, continuing claims fell to 5.6 million, down from 5.8 million during the previous week. While the report is a step in the right direction, both initial claims and continuing claims are still elevated and highlight the fact that firms Jobless claims For the week ending are not yet confident Nov. 7, the Labor enough to add to their payDepartment reported rolls.

International trade According to the Bureau of Economic Analysis, the U.S. trade deficit in goods and services grew to $36.5 billion in September, following a narrowing to $30.8 billion in August. Exports increased 2.9 percent to $132.0 billion, but imports rose 5.8 percent to $168.4 billion. Petroleum imports surged 24 percent in September, to $20.5 billion. Exports of autos rose 2.9 percent in September, the highest level since last autumn. With conditions improving, trade levels should begin to pick up.

ENCINITAS FIRST • DECEMBER 2009

Car-charging stations arrive in Solana Beach DAVID BOYLAN Lick the Plate

Encinitas makes a name in dining With the recent announcement that the owners of Urban Solace, the award-winning North Park eatery, will be opening a new Encinitas restaurant, it became very apparent to me that Encinitas is transforming itself into a town any foodie would be proud to call home. The new restaurant from GW Restaurant Group Inc. will combine Urban Solace’s signature comfort cuisine and service with menu items and décor inspired by the ocean and the local Encinitas community. Upstairs, there will be a full service bar, dining and entertainment space, called the Moonlight Lounge. The new restaurant will be located at 25 East E Street, right off Pacific Coast Highway, which is an amazing space. The new restaurant’s Moonlight Lounge will offer an additional small plates menu, featuring cheeses, salumis, oysters and other cocktail and wine friendly eats. These dishes will be prepared at a live bar station upstairs. The full menu will be available at the Moonlight Lounge, as well. There will also be a seaside-version of Urban Solace’s famed Bluegrass Brunch every Saturday. How cool is that? One of the design highlights that stood out is a 12-foot-long community table on the second floor to encourage guests to mingle and make new friends. I love this concept and have taken advantage of it many times while traveling solo on business. Look for this yet-to-benamed eatery to open in the spring of 2010. I can’t wait. That, combined with our under-construction Whole Foods Market, will make it even more difficult for me to leave this oasis by the sea. I can name 20 Encinitas restaurants that prevent me from leaving the city limits on a regular basis, and the list may surprise a few. These are in no particular order and range from high brow to low brow and a few ❚ see Market on 15

SOLANA BEACH — On Nov. 11, Sequoia Solar, a leading San Diego company in the design, installation, and maintenance of turnkey, grid-connected, solar solutions unveiled their first networked solarpowered electric vehicle charging station. Powered by a combination of the sun and ChargePoint Networked Charging Stations, Sequoia plans to extend the ChargePoint Network and their solar technologies throughout San Diego County. The event was attended by members from the Solana Beach Chamber, the newly formed Green Chamber of San Diego, government officials and local business people. “Today we are taking the next step to upgrade our solar-powered EV charging station to include Coulomb’s world-leading networked electric vehicle charging station and further establish the ChargePoint Network throughout San Diego,” Marty Reed, CEO and founder of Sequoia

Report continued from 1 Realtors, Oceanside Chamber of Commerce, Palomar College and San Diego North Economic Development Council. Keynote speaker is Dr. Richard K. Green, director of the Lusk Center for Real Estate at University of Southern California, who will address the topic “Is There Reason for Hope: Some Facts About California and its Real Estate Markets.” Green’s research addresses housing markets, housing policy, tax policy, transportation, mortgage finance and urban growth. He is a member of two academic journal editorial boards, and a reviewer for several others. His work is published in a number of journals including the American Economic Review, Journal of Economic Perspectives, Journal of Real Estate Finance and Economics, Journal of Urban Economics, Real Estate Economics, Housing Policy Debate, Journal of Housing Economics, and Urban

Marty Reed, CEO and founder of Sequoia Solar, gives an informative talk at the unveiling. “Today we are taking the next step to upgrade our solar-powered EV charging station to include Coulomb’s world-leading networked electric vehicle charging station and further establish the ChargePoint Network throughout San Diego,” he said. “The marriage of solargenerated electricity and electric vehicle charging is an exciting prospect for us and for the advancement of clean tech and reducing our carbon footprint.” Courtesy photo

Solar, said. “The marriage of solar-generated electricity and electric vehicle charging is an exciting prospect for us and for the advancement of clean tech and

reducing our carbon footprint.” Coulomb Technologies’ electric vehicle charging stations address the needs of drivers, utilities, govern-

ments, and parking space owners enabling drivers to charge their electric vehicles wherever they live, work and shop. The ChargePoint

Studies. His book with Stephen Malpezzi, “A Primer on U.S. Housing Markets and Housing Policy,” is used at universities throughout the country. His work has been cited or he has been quoted in the New York Times, The Wall Street Journal, The Washington Post, the Christian Science Monitor, the Los Angeles Times, Newsweek and The Economist, as well as other outlets. He recently gave a presentation at the 31st annual Federal Reserve Bank of Kansas City Economic Symposium, where his work was cited by Federal Reserve Chairman Ben Bernanke. The National Association of REALTORS, the Ford Foundation, and the Lincoln Institute for Land Policy have funded grants to support some of Dr. Green's research. He consults for the World Bank. Also scheduled is MiraCosta College history instructor Dr. Brad Byrom, who will present an overview of historical trends in California real estate and MiraCosta’s Superintendent/President

Dr. Francisco Rodriguez, who will speak on the community college’s role in California’s economic recovery.

Registration for the event is $10. A continental breakfast will be held on the theater patio before the event. For more informa-

CORRECTIONS The e-mail address for Margo Oakley, North County

Network is open to all drivers of plug-in vehicles and provides authentication, management, and real-time control for the networked electric vehicle charging stations through multiple web-based portals for Hosts, Fleet Managers, Subscribers and Utilities. ChargePoint Network unique features include: charging status by SMS text or e-mail notification, location of unoccupied charging stations via smart phones, authenticated access to eliminate energy theft, authorized energizing for safety, and Smart Grid integration for utility load management with future V2G capabilities. Electric cars were showcased at the event. Among them, the Aptera and a Tesla (pictured at bottom. The Tesla starts around $100,000 and the Aptera from the $20,000s. For more information about these cars, visit www.teslamotors.com and www.aptera.com. For more information about Sequoia Solar, visit www.sequoiasolar.com. tion or to register, call (760) 795-6613, or register online at www.miracosta. edu/foundation.

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distributor of Shaklee products, in the November issue should have read domoenc@aol.com. Also, the Web site was listed incorrectly and should have read www.shaklee.net/margooakley. We regret the errors. In the November 2009 issue of Encinitas First, the page 10 article headlined “Oktoberfest had an Angel working behind the scenes,” included an incomplete Web site address for Angel Haag’s women’s networking business at eWomenNetwork.com. We regret the error.

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ENCINITAS FIRST • DECEMBER 2009

Fed releases positive economic report 859 Second Street Encinitas, CA 92024 Phone: (760) 753-6041 Fax: (760) 753-6270 E-mail: info@encinitaschamber.com

Executive Board CEO Marshall Weinreb (858) 692-2325 ceo@encinitaschamber.com President G. Kenneth Gross Wealth Management Associates (760) 487-1582 kengross@wmacompany.com Vice President Angel Haag Primeco Education (760) 436-6076 angel@primecoeducation.com Vice President / Treasurer Melaini Peet Union Bank of CA (760) 942-4890 melaini.peet@uboc.com BOARD OF DIRECTORS Claudia Carillo San Diego Gas & Electric (858) 654-6301 ccarrillo@semprautilities.com David DaCosta Jamroc 101 Caribbean Grill (760) 274-3762 eat@jamroc101.com Denise Hardman Liberty Mutual Insurance (760) 635-1472 denise.hardman@ libertymutual.com David E. Lam Financial Advisor - Edward Jones (760) 753-1025 www.edwardjones.com Greg Petree North Coast Health Center (858) 792-0696 gapetree@americarehr.com Katherine Wichmann Zacharias Insurance & Financial Services (619) 208-7717 thewic@sbcglobal.net Genevieve Wing Wing Insurance & Financial Svcs. (760) 944-1159 wing.insurance@gmail.com Vanessa Keller Comerica Bank (760) 942-2301 vkeller@comerica.com Coleen Walsh CFO to-Go CPA (760) 230-1965 cfotogo@hotmail.com Jeremy E. Douglas VP Business Banking Wells Fargo (760) 432-5345 Jeremy.e.douglas@wellsfargo.com Maryam Rad Positive Place Montessori School (760) 230-6590 mrad@positiveplacesd.org Debbie Caligiuri Membership Director

Visitor Center Director Pat Reinhardt Visitors Center Staff Alli Heller Jake Shapiro

Advertising/Production COAST NEWS GROUP 828 North Coast Hwy. 101, Suite C 760-436-9737 E-mail: encinitasfirst@ coastnewsgroup.com SUBMISSIONS To submit articles, photos and press releases for consideration for an upcoming issue, please e-mail: encinitasfirst@yahoo.com ©2009 ENCINITAS CHAMBER OF COMMERCE

From www.uschamber.com The job market continued its abysmal slide in October. However, the ISM Survey and pending home sales both increased, and the Fed released a generally positive report on the economy. Employment The labor market continues to struggle. In October, 190,000 jobs were lost, following an upwardly revised loss of 219,000 jobs in September. The October unemployment rate ticked upward to 10.2 percent from 9.8 percent in

September and continues to be at its highest level since 1983. Furthermore, labor force participation fell 0.1 percent as more discouraged workers left the job market. Weekly hours worked during October matched September’s low of 33 hours, suggesting that many are working parttime even though they desire full-time employment. Average hourly earnings, however, increased by a better-than-expected 0.3 percent. A broader measure of unemployment, which includes discouraged workers and those settling for part-time work

Small firms scaling back health plans David A. Lieb ASSOCIATED PRESS

Faced with high health insurance costs, a North Carolina brokerage passed the buck on to its employees, a Texas public relations firm switched from group insurance to stipends, and a Missouri travel agency let its workers walk away instead paying for insurance. Across the country, businesses already strapped by the economy to turn a profit are sacrificing or scaling back employee health insurance plans because of their escalating costs. The crunch has particularly socked smaller employers, who have become a centerpiece in the debate over how to overhaul the nation’s health care system. In recent weeks, small business owners have pleaded their case to the White House and Congress. Top Democrats in both the House and Senate have announced probes into how health insurers price their policies for small businesses. And lawmakers have proposed a variety of insurance rating changes, mandates and tax breaks to try to control costs. That comes against a backdrop of some stark statistics: — Small businesses are paying an average 18 percent more than the largest firms for comparable health insurance policies, according to a study financed by the Commonwealth Fund. — Many small businesses are facing doubledigit rate increases for insurance coverage this fall. Insurers are requesting small group rate hikes of 10 to 15 percent in Ohio, an average of 15 to 16 percent in Maryland and as much as 20 percent in Washington state, according to an informal survey by the National Association of Insurance Commissioners. — The number of businesses with three to nine employees that offer health insurance has shrunk from 58 percent in 2002 to 46 percent this year, according to the Kaiser Family Foundation. “There’s no way that (small businesses) can go another 10 years like the last 10 years,” said James Gelfand, senior manager of health policy for the U.S. Chamber of Commerce. Small companies lack the leverage of their bigger counterparts to negotiate with insurers. So when health insurance rates rise, they often look for a new insurer — a time-consuming task for firms that lack a human resources department. Many small businesses seek to soften rate hikes by asking employees to make higher co-payments, offering high-deductible plans, switching to less generous benefits or simply dropping their coverage. Cooper Smith tried each of those options over the past several years while straining to offer health benefits at his four-person public relations firm in Dallas. He dropped dental coverage, doubled the employees’ yearly health care deductible from $1,500 to $3,000 and raised co-payments for ❚ see Health on 13

instead of a full-time position, rose 0.5 percent to 17.5 percent for the month. Though most industries shrank their payrolls, education and healthcare employers added 45,000 employees to their payrolls. Also, in a sign that some employers are toying with the idea of adding additional workers, temp help employment increased by 37,000 employees. Employment is expected to deteriorate until a recovery is well under way. Federal Open Market Committee Monetary Policy

The Federal Open Market Committee (FOMC) kept the federal funds rate at a range between 0 percent and 0.25 percent at its latest meeting and is expected to keep it there for some time. The Fed noted that the economy continues to improve, pointing to the rebounding housing market and growing consumer spending as the drivers behind the strengthening economy. However, the Fed noted that a weak labor market, slow income growth, decreased housing values, and restricted credit continue to hamper growth.

The Fed also noted that it will limit its purchase of agency debt to $175 billion and has ended its purchase of Treasury securities, further signs that the economy is recovering. ISM Survey The Institute for Supply Management’s (ISM) manufacturing survey surged in October, up 3.1 points to 55.7. In September, the ISM cooled slightly, falling 0.3 points to 52.6. October’s increase now puts the ISM at its highest level since April 2006. Moreover, the ❚

see Report on 12

Innovation can save our schools By Tom Donohue, President and CEO U.S. CHAMBER OF COMMERCE?

Innovation is what separates those that are thriving from those that are falling behind. The U.S. education system is desperately in need of innovation. Despite massive financial investments and numerous reform initiatives, the results remain the same — too many schools are failing our children. To evaluate the extent to which states have created an environment that fosters innovation in education, the U.S. Chamber’s Institute for a Competitive Workforce issued Leaders and Laggards: A State-by-State Report Card on Educational Innovation along with the Center for American Progress and Frederick M. Hess of the American Enterprise Institute. Their findings are disturbing — rigid bureaucracies, opaque and inefficient state finance systems, and barriers that prevent the removal of poor-performing teachers, to name just a few. Tackling these challenges

will require the administration, Congress, state governments, and businesses to unite behind fundamental reform. The principles that made this country great can do the same for education — principles like innovation, adaptability, creativity, accountability, and responsibility. The Obama administration is sending the right signals on education reform. More importantly, they are matching rhetoric with money, namely the $4.35 billion Race to the Top fund. This grant program will be a catalyst for greater innovation, accountability, and higher standards in American schools. What remains to be seen is if the administration can resist heavy pressure from special interest groups hostile to sweeping reform. Congress also has a role to play — strengthening and improving No Child Left Behind (NCLB), while respecting the fundamental features of this historic legislation. NCLB has already led to improvement among low-

income African-American and Hispanic students, and we must build on this success. States and local districts need to adopt sound business management principles in their schools, including giving principals more authority over budget and personnel decisions. Local officials must also insist on greater transparency surrounding spending, staffing, student achievement, and other aspects of school management. Finally, the business community must actively engage on education reform. After all, who knows more about innovation, adaptability, and efficiency than the American businesses that contribute $2.5 billion to K-12 schooling annually? It’s time that this money and know-how goes to support fresh ideas. Innovation is the essential ingredient for reforming our education system and must be vigorously pursued in schools across the country. When it comes to our children’s future, failure is not an option.

In support of free enterprise By Tom Donohue, President and CEO U.S. CHAMBER OF COMMERCE?

As the U.S. Chamber of Commerce was preparing its American Free Enterprise “Dream Big” campaign, we asked ourselves and many others an important question: What do we value most about living in a country powered by free enterprise? Here is our top 10 list, in no particular order: (1) Jobs. Free enterprise is the only system that can create the 20 million jobs that we’ll need in the next decade. (2) Opportunity. Regardless of wealth, status, or background, you have a chance to rise as high as your talent and hard work can take you. (3) Freedom of Choice. You are free to choose your own path. No one picks your profession or limits what you can do or become. (4) Innovation. Free enter-

prise encourages it, embraces it, and rewards it. Free enterprise excels in developing solutions. (5) Small Business. Almost anyone in America can start a business if he or she really wants to. The barriers are low, the opportunities are endless, and if you fail, you can get up off the floor and try again. (6) Mobility. No other society offers so many avenues for individuals, families, and succeeding generations to move up the ladder of success. (7) Quality of Life. Free enterprise supports a quality of life that previous generations could only dream of. We are living longer and enjoying an unsurpassed level of material comforts because of free enterprise. (8) A Progressive Society. A strong economy, powered by free enterprise, generates revenues to educate our children, care for the sick and elderly,

provide compassionate support for the less fortunate, and clean our environment. (9) A Better World. The size and success of our free enterprise economy has given the United States an unmatched capacity to address global challenges and improve the world. (10) The American Dream. It could not exist without free enterprise, for it is our economic freedom that enables us to achieve our dreams. It is free enterprise that breathes life into the promise of America — that a better life is always within our grasp and our country’s best days are yet to come. These are the reasons why we think that the free enterprise system is worth keeping and worth standing up for. Please tell us your reasons and take the free enterprise pledge by visiting www.Free Enterprise.com.

ENCINITAS FIRST • DECEMBER0 2009

County treasurer talks tax bill at Sundowner By Jason Land ENCINITAS — Members of the Encinitas Chamber of Commerce and other local business owners crowded into a classroom — and desks — at a Positive Place Montessori School on Nov. 17 for the chamber’s monthly Sundowner. Chamber CEO Marshall Weinreb quickly got the event under way, frontloading the presentations with Dan McAllister, the San Diego County Treasurer, and Diane Ingalls, the sales manager for North County at the San Diego Union-Tribune. “Dan will be leaving five minutes after he talks, so keep that in mind for all of your who want to speak with him about lowering your property tax,” Weinreb joked. McAllister’s presentation was mostly concerning the makeover of the tax bill for San Diego County. “When I came into office, we had a landscape-style bill with a monochromatic nature to it,” he said. “You couldn’t read it, couldn’t understand, people whined about it. So I decided to take it around on tour, and show it around to about 3,000 people in groups like this to get new ideas and input for the bill.” McAllister held up a portrait-style bill, with a San Diego city skyline on the header of the page, and colored print to draw the eye toward the more important

parts of the bill. It is printed on recycled material, and according to McAllister, San Diego is the second county in the country to go green with their tax bill. “As a result, we have a collection rate of about 96 percent, which is 1 percentage point higher for collections than we were last year at this time,” McAllister said. “More people are paying us and paying us on time.” Next Diane Ingalls stepped up to speak about some recent history regarding the San Diego Union-Tribune. “Six months ago we were bought out by an investment firm in Beverly Hills,” she said. “We’ve always been family owned, so it was a big change. We thought we were the only game in town, we had a big head, and we needed a big change. “Part of that is including North County into the paper. We want to connect to the community. To do that we needed to lower the cost for ads, which used to be insane. We priced ourselves out of the market. So we developed a program that allows North County advertisers to get into the paper for as little as $40 an ad. We’re looking at starting a North County section once a month, starting Dec. 4.” “I do believe Encinitas can be key to the development of the Union-Tribune’s new philosophy,” Weinreb said. “We’re positioned physically and philosophically to make this grow.”

Above, Jim Benedetti, Vanessa Keller, and Woody Marsh. Left, Michelle Wright and Cheryl Deblors. Below, Marshall Weinreb, Maryam Rad, and David DaCosta.

Right, Dan McAllister, Maggie Houlihan and Diana Ingels.

The next Encinitas Chamber of Commerce

Sundowner will be held

Tuesday, December 8 See Page 2 for details.

Bella Bella Salon pampers clients in an elegant setting. Courtesy photo

Beautiful head to toe, inside and out ENCINITAS — Bella Bella Salon and Boutique helps clients not only look beautiful, but feel beautiful, too. From the moment you walk

Care Products, PCA Skin Care, and Glo Minerals Makeup. They also offer alkaline water, which has additional health properties.

through the doors of their elegant full-service salon and boutique, you will be pampered and made to feel special. Because you deserve it! At Bella Bella (bella means beautiful in Italian), their mission is to make your experience a rewarding and memorable one. Bella Bella Salon and Boutique offers all aspects of hair, nail and skin care services. Customer service is what customers can expect at Bella Bella Salon and Boutique. They offer complimentary hand massages and rejuvenating hair shampoos with deep conditioning with all hair services. They are committed to providing quality products that are low or lacking in petro-chemicals, environmentally friendly and health conscious, therefore they use and offer exclusively Eufora International Hair

Susan Gaudino, owner of Bella Bella Salon and Boutique, has been practicing her craft of hair artistry for more than 28 years, and in five states. Gaudino and the staff at Bella Bella Salon and Boutique are always focused on extreme customer service — not only in making customers look beautiful on the outside, but making them feel good inside. “Beauty comes from within. Making my clients feel great about themselves keeps me constantly learning and looking for ways to improve. I truly love what I do for my clients!” Gaudino said. Because of this, the following national magazines has honored Bella Bella Salon and Boutique: voted “Encinitas’ Best Kept Secret” in Marie Claire, and voted “Best In Cuts, Colors and Style” by InStyle Magazine.

Gaudino is also focused on staff development to help young salon professionals realize their full potential in the industry. “I wanted to open Bella Bella not only because of my passion for this business, but for what is lacking in our industry. Our ongoing weekly education in salon business, professional and personal education keeps our level of skill superior, and we also attend various educational seminars. We never stop learning — our goal is to continually exceed our clients’ expectations.” Bella Bella Salon and Boutique also gives back to the community by donating their time with fundraisers and offering auction items. Their charity of choice, also sponsored by local exclusive hair care line Eufora, is Childhelp. The boutique is loaded with handbags, clothing and jewelry accessories from local artists. They offer complimentary gift-wrapping for your gift-giving convenience. Bella Bella Salon and Boutique is located at 339 N El Camino Real in Encinitas in the Michael’s shopping center. Call (760) 943-7311 or visit bellabellasandiego.com

Seeing is believing at Dr. Rosa Optometry ENCNITAS — Dr. their patients the Rosa Optometry is a best possible service family-owned and and results, they are operated, full-service committed to coneye care center with tinual education an on-site laboratory, and learning. They and unique eyewear regularly attend lecfrom more than 50 RON ROSA tures, meeting and different designers. conventions to stay They began the business, informed of new techniques, which places importance on the latest products and the its patients’ comfort, in 1989. “We’ve designed our practice to feel like you’ve stepped into our living room, not a sterile office,” Office Manager Kay Rosa said. The team at Dr. Rosa’s newest equipment that a office prides itself on person- modern eye care practice can alized, quality eye care that utilize to perform the latest its patients can enjoy. To give state-of-the-art procedures.

As eye care professionals, they want their patients to be confident knowing that they are under the care of a team of highly trained and skilled clinicians. They pride themselves in providing the care possible to keep your eyes healthy and your vision at its best. Also, being members of various professional associa-

tions help them to stay abreast of the changes and recommendations for their ❚ see Rosa on 15

ENCINITAS FIRST • DECEMBER 2009

Barreling around Temecula wine country TASTE OF WINE By Frank Mangio The rolling hills of Temecula Wine Country were alive with wine lovers at the recent Harvest Celebration and Barrel Tasting, an annual event that I especially enjoy. Winemakers and

due at signing Excludes titles, taxes, options & dealer fees

owners are side by side offering samples from the barrels and recently released bottles, getting firsthand reactions before they go to market. First stop is the check-in area at one of the first wineries visible on the main entrance, Rancho California Road. This year it was Callaway Vineyard and Winery, where visitors picked up a

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“treasure map” of how to get to all the 25 participating wineries, what was being tasted and gourmet food samplings. A glass, serving tray and punch card were provided, and away we went first to Callaway. Callaway is significant since it was Temecula’s first winery, started some 40 years ago. Businessman Ely Callaway saw the future and deliberately ruled out a winery in Napa Valley. Instead, the pioneer in him came out and he built and planted on a Temecula hillside. Present ownership is now emphasizing Mediterranean varietals. Their selections included the 2005 Special Selection Merlot and the 2005 Winemakers Reserve Chardonnay, with a barrel tasting of the 2008 Cabernet Sauvignon. We then stopped at the tucked-away Disney-style setting of Briar Rose Winery. Les and Dorian Linkogle are specializing in small-lot limited production estate reds and whites of the most premium style. You must call ahead to taste, but it is well worth it! You can always expect the unexpected from winemaker Les, who was offering a barrel sample of a Zinfandel/Barbera blend and the world-famous Briar Rose Wine Lager Beer blend. With a twinkle in his eye, he took me back into the barrel room and together we sam-

pled a 100-year-old barrel of Port. It was sweet and sensuous, like no other port I have tasted. After a lengthy reunion with Briar Rose, we set off for nearby Falkner Winery where owner Ray Falkner was offering his Gold Medal winning 2008 Sauvignon Blanc, another Gold winner, the 2005 Cabernet, and the barrel favorite, a 2007 Merlot. This estate selection had rich, dark cherry flavors and was beauty in a barrel. Falkner has a “4 for 3” sale going this month where you buy four and pay for three. The winery’s Pinnacle Restaurant is offering a “Holiday Lunch Special” Nov. 27 through Nov. 29 for $55 a couple including a glass of wine each. Call (951) 6768231 for reservations and exact hours. On the way to stop No. 4, I noticed a huge new winery in the final finishing stages. The impressive Monte De Oro will open in early December and has an underground barrel room and panoramic view of the surrounding mountains and the valley, retail center, tasting and banquet rooms and outdoor patio. It sits across from La Cereza Vineyard and Winery, owned by my good friends, Buddy and Cheri Linn. This is a historic Spanish-style winery, with such Old World favorites as Gold

winners Garnacha and Tempranillo, and a cigar bar named after Ermest Hemingway. Their spotlight wine was the first red in the “Girlfriends” series, the Vino Rojo “Red Girlfriends,” a blend of Merlot and Petite Sirah. Another new creation was the 2005 Ortpo, La Cereza’s late harvest port. It’s a blend of Petite Sirah and Zinfandel. Our final stop as we ran out of time was Robert Renzoni Vineyards on the newly named De Portola Trail, south of Rancho California Road. The Renzoni family has a long history in the wine business and a year and a half ago, this vineyard was opened and billed as the true Italian style winery in Temecula. From Pinot Grigio to Sangiovese, the luscious earthy taste of old Italy floods your senses. On this day they were offering a 2008 La Rosa, a Rose of Sangiovese, along with a barrel tasting of their 2008 Tempranillo. The food sampling was a four cheese Penne Pasta, a fitting capper to a lovely day in Temecula Wine Country. Wine Bytes — The new Paon Restaurant and Wine Bar in Carlsbad has the Conway Family Wines in for a Wine Dinner from 6 to 9 p.m. Dec. 7, with a full “deep sea cool climate” menu. Call (760) 729-7377 for details.

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Sundowner This is the annual “Garden of Lights” event, which is a wonderful holiday family party, so please bring the children. Santa Claus will be there, along with the usual wagon rides and the traditional marshmallow roasting. There will be some great raffle prizes as usual.

The delicious food and drinks will be supplied by Brett’s Bar-B-Que, Boston’s Gourmet Pizza, Garcia’s Mexican Family Restaurant, St. Tropez Bakery and Bistro and Isabelle Briens French Pastry Café, so bring your biggest appetite.

MediZone Wellness, a local weightloss/nutritional business will be offering a free

BODY FAT TEST Are you brave enough?

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THE COAST NEWS GROUP “IF IT’S NOT SMOKED, IT’S NOT BARBEQUE”

GUEST SPEAKERS: • Assemblyman Martin Garrick and • Julian Duval, the CEO of the San Diego Botanic Garden Also you will hear from: • Sequoia Solar • Mike Nicholson of Allies Party Equipment Rental • Representing Encinitas’ own The “Hutchins Consort” will be Drew Cady, who will talk about their programs of premiere musical composition and engaging collaborations with World Class Artists

Start the holiday season off on the right foot with great food, drinks, desserts, raffle prizes and fun for all.

DAVID BOYLAN Lick the Plate

Marketing

Small business consumer marketing tips The bottom line goal of every B2C (business to consumer) business is pretty simple, to sell more of your product or service. Secondary goals include building your brand within your community, region or industry, establishing your business as an expert or trusted resource in your field, and developing a loyal following that will continue to buy from you and refer new business your way. That sounds like a lot to do and potentially spend to make happen, yet it does not need to be an expensive endeavor. As with large businesses, an integrated approach is always best. It’s all about the marketing mix and you can create a good one with any size budget. I could write a book on this, but for today, I’ll start with a couple of essentials to a good mix and go into further detail in future columns. Hire a good designer. This is essential for all of your marketing efforts and it does not need to break your budget. There is a plethora of them of them in San Diego that are either working for an agency and looking for freelance work, or strictly do freelance. You would be surprised at the talented people in San Diego that have worked in large agencies in major markets, on national campaigns, that were drawn to San Diego for the same reasons you were. Make sure they have experience with your product or service or at the very least seem well-suited to it. This can usually be discovered by viewing their portfolio which they should have represented online. If they have extensive experience designing brochures for the medical device industry, they may not be the best fit for your fashion brand. You get my point. If you like their portfolio, make sure you meet them in person and I always spend some time over a meal with my potential designers. This person is going to be creating and representing ❚ see Marketing on 15

ENCINITAS FIRST • DECEMBER 2009

Healthy hearing help offered at Advanced Hearing Care

A recent ribbon cutting was held for Dr. Brian Reagan & Associates True Beauty. Pictured from left are Suzanne Perez Swanson, chamber ambassador and florist; Heather Reynolds, medical aesthetician; Sarah Friedenberg, clinical director; Melissa Sutley, administrator; Dennis Smith, Taylor Place Real Estate; Dr. Brian Reagan, M.D., plastic and reconstructive surgeon; Dr. Constance Dutton, N.D. specialist in anti-aging/functional medicine; Rock Swanson, guest; Maggie Houlihan, Encinitas mayor; Marshall Weinreb, CEO Encinitas Chamber of Commerce; Sally McNeil, guest; Debbie Caligiuri, membership director Encinitas Chamber of Commerce; Sunshine Smith, chamber ambassador Taylor Place Real Estate; and Fran D’Allesandro, guest. Dr. Brian Reagan started his plastic and reconstructive surgeon practice in 2000. Since then, he has expanded and opened his second office located 6221 Metropolitan Street, Suite 100 in Carlsbad on Nov. 1. Dr. Brian Reagan & Associates are truly interested in helping people achieve their health and beauty goals. Courtesy photo

The Good Old Days: A look at the holidays and aging The holidays can be stressful, with decorating, buying gifts, cooking, giving and attending parties. Holidays can be especially difficult for older adults, who may have lost spouses, relatives or friends due to death or other circumstances. Loneliness is thought to speed the aging process. It can impact stress hormones, immune function and heart health. Here are some ways to combat the holiday blues: Do something nice for yourself Take a relaxing bath, read a good book, take up a new hobby or buy yourself a gift. Do something nice for others Immersing yourself in the spirit of the season can lift your own spirits.

Volunteer, if you are able. Or give of yourself by creating a home-made gift, donating to a favorite charity or contacting a longlost friend to wish them Happy New Year.

in the past. Instead, think about what you would like to do in the future.

Connect with others Confide in someone. You may discover that they, too, feel lonely. Reach out: Connect with yourself say hello to your neighbor Use the time alone for or initiate a conversation self-reflection. Do not crit❚ see Holiday on 15 icize things you have done

ENCINITAS — With 17 ing audiology practice. years of experience fitting She began Advanced hearing instruments, Lynne Hearing Care, which conBaum of Advanced ducts diagnostic Hearing Care in hearing tests, hearing Encinitas is recoginstrument fittings nized in her field for and aural rehabilitaher caring, profestion, in November sional expertise. 2006. Doctors and hearing “We provide peraid manufacturers sonalized, profestrust her with the sional, high-quality LYNNE BAUM referral of their hearing health care,” friends and family. Baum said. Baum earned her masAdvanced Hearing Care ter’s degree in audiology joined the chamber to be from Philadelphia’s Temple part of its new medical University, and served as faculty at Temple’s Graduate School of Speech and Hearing. Her work with a prominent otolaryngologist group gave her the insight to the committee, for networking medical aspect of hearing and to generate referrals. loss and diagnosis, laying Baum said the best part the foundation for a thriv- about having a business is

“living locally in La Costa … being part of the community.” As far as what Advanced Hearing Care can bring to Encinitas, Baum said, “Excellent hearing health care!” Baum’s favorite things to do in Encinitas are walk, beach, hike, bike, visit coffee shops, dine and work out. Advanced Hearing care prides itself on its ability to provide special, individualized care. “We are a small

private practice, providing personal care to each ❚

see Hearing on 13

Eatery offers authentic food, decor CARLSBAD — Casa de Bandini is an authentic Mexican restaurant known for its rich décor, charming outdoor patio with a garden setting and strolling mariachis, traditional cuisine and award-winning seafood specialties. It is an updated second generation of the original restaurant in Old Town. The original Casa de Bandini restaurant opened in 1980 as part of Diane Powers’ enormously successful Bazaar del Mundo in the Old Town State Historic Park. After losing the lease to the property in Old Town State Historic Park in 2005, Powers relocated her businesses, including the Casa

in summer 2009. Like all of Diane Powers’ businesses, she’s put her unique touch on the new Casa de Bandini, recreating

Bandini was known for its award-winning fare and seafood specialties earning it many honors as one of San Diego’s best restaurants. Using the freshest ingredients and a multitude of sauces to make the authentic cuisine, Casa de Bandini’s new menu showcases past favorites as well as new, de Bandini restaurant, to the same romantic essence innovative dishes. They also locations outside the park. of Old Mexico. ❚ see Bandini on 13 The original Casa de The Forum location opened

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ENCINITAS FIRST • DECEMBER 2009

Planning specialist helps families Water and color come with students bound for college together in new exhibit ENCINITAS — Jim them know what to do, Barnhart believes every- when to do it, and how to one should have the do it. With our help, colopportunity to lege-bound students attend college. He improve their co-founded Alan chances of being James College admitted to the Group in 2007 as school of their an Encinitaschoice without based college endangering their financial planfamily’s current or ning and admis- ALAN JAMES long-term financial sions firm. Barnhart helps well-being.” families develop a sound Barnhart is joining the college plan to insure their Encinitas Chamber of children attend an excel- Commerce to introduce lent college and have a Alan James College Group strategy for how best to pay for it. Families can reduce stress associated with a child going to college by starting their college plan to business owners and early. Each year as the child independent professionals gets closer to college age, and to become more active tax law, education law, in local community activifamily finances, family ties. “I’m concerned that dynamics, and personal the dream of a college edusituations change — some- cation is becoming out of times drastically. “Our reach for too many ‘College Game Plan’ helps American families. College

is expensive and requires special knowledge to get through all the pitfalls.” After earning a PhD in physiology and an MBA, Barnhart taught and did biomedical research at UCSD and at local private biotech companies. He is a Certified Tax Preparer and Certified College Planning Specialist (CCPS). The CCPS certification is awarded to financial professionals who have demonstrated the skills necessary to help families

discover the best ways to save and pay for college. Barnhart encourages anyone interested in beginning college planning to sign up for his newsletter by e-mailing their name ❚

see College on 13

French cuisine fusions abound at established bakery & café

Champagne French Bakery Café serves traditional and modern French cuisine. Courtesy photo

ENCINITAS — Champagne French Bakery Café in Encinitas has served a fusion of modern and traditional French cuisine since 1987. Champagne French Bakery Café first opened its doors in North County with the unique vision of providing customers with an experience that emulates the authentic, yet cozy feeling of true café dining in France. With 15 cafes that now span the coast of California, their continued success has allowed them to offer a variety of quality French dishes and baked goods for breakfast, lunch, dinner and dessert. They are also proud to offer the delivery of their fine foods with the luxury and convenience of their catering program. Champagne French Bakery Café is truly French in vision and concept, but with a modern twist that is sure to satisfy any palate. Their business model is ❚

see Bakery on 13

Day camps offers winter fun for kids ENCINITAS — The city of Encinitas Parks and Recreation Department will operate the Seaside Day Camp out of the Scout House in Glen Park in Cardiff during Winter Vacation — Dec. 21 through Dec. 23 and from Dec. 28 through Dec. 31. Camp hours are from 7 a.m. to 6 p.m. daily, but will close at 1 p.m. Dec. 31.

Camp activities are offered for youth ages 6 to 12 and will include arts and crafts, cooking, afternoon snack, games, special events, sports and tournaments. The weekly and daily fees will include all Day Camp activities. A field trip to the movies and an arcade adventure is planned Dec. 30. Space is limited in the day camp

and pre-registration is required. For more information about the Seaside Day Camp program or to register, contact the Parks and Recreation Department at (760) 633-2740, stop in to the office at 505 S. Vulcan Avenue or visit the city’s recreation and registration Web site at Encinitas RecReg.com.

ENCINITAS — Adam Koltz, a prominent Encinitas artist, will be showcasing his marine watercolors locally at the Encinitas Civic Center Gallery, in the lobby of City Hall, during the month of December. The exhibit, “WATERcolor!,” will be on display through Jan. 4. Koltz is well known in U.S. Navy circles worldwide for his depictions of naval vessels on nautical charts. These ship portraits highlight many a commanding officer’s or crew member’s collection of mementos. Since his retirement from the Navy in 1988, Koltz has expanded his artistic repertoire to more traditional watercolor painting and his subject matter to include life within the sea. In the Encinitas exhibition, Koltz will also include some of his non-marine paintings, based mainly upon his past experiences in wilderness areas of Montana. Koltz has displayed his art at numerous shows and galleries in Southern California, as well as in Carmel, Calif.; Seattle, Wash.; Coos Bay, Ore.; and Annapolis, Md. Recently his art sold at the International Exhibit at the Seaport Gallery at Mystic CT and at San Diego Hospice. Koltz exhibits his art at the Maritime Museum of San Diego. For more information, contact Adam Koltz at (760) “Moon Jellies” is one of Adam Koltz pieces from his “WATERcolor!” exhibit on display at Encinitas City Hall. ❚ see Water on 13 Courtesy photo

Fabulous finds, affordable prices

Repeat Boutique Designer Consignments offers unique designer items and specialty bags. Courtesy photo

ENCINITAS — At Repeat Boutique Designer Consignments, customers can find fine clothing, handbags, shoes, jewelry and all accessories. The boutique opened its doors in May 2009. They specialize in unique and different designer items and specialty bags in brands such as Chanel, Louis Vuitton, Celine and more. According to owner Gianna Granton, they joined the Encinitas Chamber of Commerce to promote their business while supporting other local ❚ see Prices on 13

Calling all 8-ball players NORTH COUNTY — San Diego TAP is accepting 8ball team and player registrations to start league session in January 2010 throughout San Diego County. These teams will begin to compete for a chance to win a trip to 2010 TAP Nationals in Las Vegas. At least one 8-ball team will

win a trip to attend a TAP National Event. San Diego TAP, established in 2007, is a nationally organized pool association offering its members opportunity to meet and network with new friends, play a fun, competitive game of pool, and chances to win cash prizes and vaca-

tion trips to TAP’s yearly National events. To register, call Chris at (619) 415-5639 or Katie at (619) 415-5643 or go to www.sandiegotap.com for more information about San Diego TAP, TAP Corporate, and to print team and player registration forms.

ENCINITAS FIRST • DECEMBER 2009

CEO continued from 1

The health committee is comprised of over 40 medical practitioners whose objective is to create awareness of the world-class medical services available in our town. We are creating a medical database that will be on the Chamber of Commerce Web site, and will be producing networking events in the community that will enable doctors to meet each other and the community to meet the doctors. We just finished the third in the series of four lectures at the library on cancer with top oncologists in Encinitas. Our next initiative will be to create an awareness as to the world-class and extensive broad-based medical community present here in Encinitas and the surrounding area. We will begin with an ongoing publicity campaign to let the citizens here know that the time has arrived for them to “Shop Locally” for their medical needs as they do for other staples. The education committee consists of all three superin-

tendents of school districts (Cardiff School District, Encinitas Union School District and San Dieguito Union High School District), educators, and local business leaders. We have an initiative to enable every fifth-grader go through BizTown. BizTown is a six-week program within the school, and culminates with students going down to BizTown for a one-day hands on experience running a business. There are 7,000 fifth-graders. I’m confident the committee can fund the entire project. The communications committee is made up of local media experts, PR people, marketing people, graphic artists — a wide range of people in communications. The Arts in Business program was initiated to help 200 local artists get work out of their garages and studios and be more business oriented. Artists will work with the Small Business Development Center and learn how to market themselves. We’re working to get wall space from local galleries and businesses where artists can display their works on rotation and hold a

one-man or one-woman show. The project comes out of the communications committee, people who know how to communicate and get this project going. The program should roll out by the first of the year. I understand the chamber has an exciting health fair planned. What are some of the special things you have lined up for that? The health fair will be on May 2. It’s a joint venture of the health committee and education committee that will focus on health, safety, education and sports. The health fair will feature Tony Hawk, a world-renowned skateboarder, and other sports celebrities. It will share information on nutrition, weight control, injury prevention, and how to be better athletes at any ages. What is your vision for the future of the Visitor Center? Presently the chamber pays the expenses of the Visitor Center and is reimbursed by the city. The contract ends in June 2010. I feel at that time the Visitor Center

Q A

should be a virtual entity. The Web presence needs to be updated drastically. We’re presently in the process of updating the chamber Web site. I think the city should think about having a bid put out to have the Visitor Center Web site updated. It’s the city’s decision. How do you feel about the so-called “New” Encinitas Chamber of Commerce? There is no need for more than one chamber of commerce in a town of 62,000 people. The 45-year-old Encinitas Chamber of Commerce is back up and running at full speed and growing rapidly on a daily basis. This other entity, or “one man show,” is as far from a legitimate chamber of commerce as Encinitas is from New Zealand. I have no time or inclination to be distracted by someone that throws a party and then disappears. I have too much to do for my members. How can people get involved in the Encinitas Chamber of Commerce? First of all, you need to join this chamber and become

Q A

a part of something really worthwhile. Then, come talk to us and see exactly what we can do to help you and your business, as well as to allow yourself to find a niche for you to become a vital part of the business community. Right now, I need chamber volunteers to help with fundraising events, and to donate their time and expertise with finances and legislative issues. Get involved. What’s the next exciting thing we should look for from the Encinitas Chamber of Commerce?

We are ever so close to revealing our new branding. Within a few weeks you will see a new graphic appearance for the chamber, including a dynamite Web site. With the help of two local businesses, Nexus Design + Marketing and The Media Collective, we have created a forward-looking and functioning site that was built exclusively to be member advertising friendly. Start the new year right and sign on and get results quickly. To contact the Encinitas Chamber of Commerce, visit www.encinitaschmaber.com or call (760) 753-6041.

MARY PURVIANCE Senior Vice President/Manager welcomes to the Encinitas Banking Center

JOAN FAUST Vice President/Assistant Manager

Casa has traditional turkey mole tamales CARLSBAD — For the holiday season, chefs of Bazaar del Mundo’s Casa de Bandini restaurant have created turkey mole tamales, a special entree available now through New Year’s Eve to celebrate the holiday season South-of-the-Border style. The restaurants will feature piping hot turkey mole tamales, a favorite staple at Christmas and New Year’s celebrations in Mexico. This cultural treat features two freshly

steamed, hand-made tamales stuffed with turkey, raisins, apples and nuts, served with a rich mole sauce and accompanied by black beans for $12.95. During the holiday season, the restaurants also offer a spirited ambiance, with live entertainment and uniquely festive décor hand-picked by Diane Powers. Casa de Bandini is now open at The Forum in Carlsbad. Using the freshest

ingredients and a multitude of sauces to make the unforgettable authentic regional cuisine, Casa de Bandini’s menu showcases past favorites as well as innovative new entrees, celebrated seafood dishes and several healthy choice options (with calorie and nutritional information), a children’s menu and, of course, the same frothy, frosty, giant margaritas that have become a staple at each of Powers’ restaurants —

Casa de Pico in La Mesa and Casa Guadalajara in Old Town. For more information about catering or private and/or group reservations call (760) 634-3443 or visit www.casadebandini.com. Casa de Bandini will be open daily Monday through Thursday, 11 a.m. to 10 p.m.; Saturday, 10 a.m. to 11 p.m.; Sunday 10 a.m. to 10 p.m. and is located at 1901 Calle Barcelona in Carlsbad.

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Spiritual books, fine arts and more at SRF Books & Gifts ENCINITAS — SRF Books & Gifts is the retail outlet for the SelfRealization Fellowship’s books and recordings, as

most distinctive arts, crafts, clothing and musical instruments, as well as books and recordings by Paramahansa Yogananda and his monas-

well as fine quality arts, crafts and musical instruments from India. SRF Books & Gifts first opened in 1998 and moved to its present location in July 2008. The underlying theme of SRF Books & Gifts is to offer a venue to showcase a wide variety of India’s finest and

tic disciples. SRF Books & Gifts joined the Encinitas Chamber of Commerce to support the community and local businesses. SRF’s retreat, hermitage and meditation gardens (open six days a week to the public) attract visitors from all over the world who also

enjoy their unique selection of museum-quality merchandise and books and recordings at the SRF Books & Gifts store. In turn, these visitors also support many local businesses. The Self-Realization Fellowship has a long history in Encinitas. Founder Paramahansa Yogananda was particularly drawn to the tranquil beauty of the bluffs and often visited Encinitas prior to establishing the hermitage and retreat center in the 1930s. As a retreat center and spiritual sanctuary in Encinitas, those at SRF have ❚

see Books on 13

A warm, friendly restaurant that offers great service ENCINITAS — Barracuda Grill is a new restaurant serving California French cuisine with a Moroccan flair. The restaurant opened in October 2009. Owner and Chef Mo Hani trained in Europe and his family background is Moroccan, and his food appears to be a flavorful blend of the two influences. Hani has previously had two successful restaurants in Toronto, and his first venture in San Diego is proving to be his third-time charm. “Incredible food paired with a wide array of wine pairings at an affordable price,” is how the team describes their cuisine. All of the fish served at Barracuda is wild and all of the beef is grass-fed. The Moroccan spices are used in several of the more popular items including the lamb shank and the Muscovy duck. Another popular option is the vegetarian-style mushroom risotto. Entrees are reasonably priced, most of them falling in the $15 to $20 range.

need to sacrifice flavor to get a health-conscious meal. Ask the team that serves up the tasty fare what the best part about having a

The crew at Barracuda pride themselves on their fresh, healthy approach to food that is extremely flavorful. This means there is no

business in Encinitas is, and they’ll tell you it’s the great clientele. Barracuda Grill joined the Encinitas Chamber of

Barracuda Grill recently opened in Encinitas and serves a flavorful combination of European and Moroccan-influenced fare. Courtesy photo

Commerce for exposure and to help promote itself within the community. Among the Barracuda staff’s favorite things to do in Encinitas are go to the beach, shop, and of course, dine. Barracuda Grill Restaurant is located at 641 S. Coast Hwy. 101 in Encinitas. They are open from 3 p.m. to 10:30 p.m. daily for dinner. Call (760) 230-1464 or visit www.barracudagrill restaurant.com for more information.

Standing in front of the Christian Science Society Reading Room are Beth Strasser, Amy Edwards, Dawn Tarrud and son Aaron Tarrud, Debby Davis, Sandra Smith, Connie Huenneke, Jean Harrington(sitting down), Riti Di Angeli, Sondra Steindorf, John Swope, Laura Wright, Helen Mahoney, Mark Patterson and in front kneeling is Summer Wright. Courtesy photo

Christian Science Society Reading Room filled with info ENCINITAS — The Christian Science Society Reading Room is full of thousands of documented healings, some diagnosed by the medical profession as incurable. The Christian Science Society says that cancer, mental illness, flu, diabetes, back and hip pain and more — are all healed by what they offer. This method is a divine Science that you can hear about through their magazines, Internet chats, lectures, podcasts, CDs, etc. The Christian Science Society Reading Room is “here to celebrate and demonstrate the unconditional love of God. Christ Jesus said: ‘A new command I give you: Love one another. As I have loved you, so you must love one another.’ (John 13:34). We are here to live and practice that, as best we can,” Board Member Mark Patterson said. The Christian Science Society Reading Room began in 1932 moved up to Balour Drive in the 1970s behind the fire station, and

Report continued from 4 ISM has posted an increase every month this year except for September. The employment index of the ISM jumped 6.9 points to 53.1 in October, the first time since July 2008 that the employment index is above the expansionary threshold of 50. Looking ahead, manufacturing activity should continue to grow as a recovery begins to take hold and

to 2nd Street late 2008. “We offer what we have proven to be the Truth of being, a knowledge of which brings a positive change in life,” Librarian Stephanie Wright said. “We are not here to convert anyone. You can explore, test and learn about our teaching without charge. We do have merchandise for sale but we also loan items, and offer plenty of free information.” The Christian Science

people are open to fresh ideas and kind to one another. We at the Christian Science Society love the beauty of the beach and hills, and its gorgeous sunsets and quiet dawns. We love the weather, food, and to play and work in the lovely air.” “We would like the community to know that truly Christian Science is a demonstrable Science that can bring healing to any

Society Reading Room joined the Encinitas Chamber of Commerce to be a part of the community and to help support the city. They say they bring to Encinitas “the knowledge of spiritual healing.” “Encinitas is a gem,” said Stephanie, who works at the Christian Science Society Reading Room with her son Summer. “It’s full of joy, fearlessness, confidence and curious thought. Its

condition,” Stephanie said. “The healing is not magic it is systematic. There are practitioners and teachers available to call upon for help if one so desires. There is no proselytizing with its students, just support and love.” The Christian Science Society Reading Room is located at 514 2nd St. in Encinitas. They are open from 10 ❚

see Christian on 13

as businesses rebuild September 2008 level. depleted inventories. September’s increase appears to coincide with growing affordability, low Pending Home Sales The index for pending interest rates, and the fedhome sales increased 6.1 eral tax credit available to percent, or 6.2 points, in first-time home buyers. September to 110.1, after However, a sour labor marrising 6.2 points in August. ket and restricted credit September was the eighth continue to discourage consecutive month of some prospective buyers improvement, and the from entering the housing index is now at its highest market. Pending home level since February 2007. sales should continue to Moreover, the index is 21.2 recover over the coming percent above its months.

ENCINITAS FIRST • DECEMBER 2009

Bandini continued from 7 feature a children’s menu, healthy options and their famous giant, frosty margaritas. Casa de Bandini joined

Hearing continued from 7 patient,” she said. Advanced Hearing Care is located at 345 Saxony Road, Suite 104, in the Saxony Medical Building across from the Encinitas YMCA. They are open from 9 a.m. to 5 p.m. Monday

the Encinitas Chamber of Commerce because as a new business in the area, they wanted to connect with the local residents, businesses and visitors via the chamber’s marketing, networking and online opportunities.

the opportunity to meet many visitors from around the world and share their experiences of the stunning natural beauty that the city has to offer. SRF Books & Gifts is an expression of one of SRF’s main goals — to advocate spiritual and cultural understanding between East and West and the exchange of their finest distinctive fea-

Prices continued from 10 businesses. When asked what they bring to Encinitas, Granton said, “Upscale business at affordable prices.” The best part about having a business in Encinitas? “Getting to know the local people.” Granton’s favorite things to do in Encinitas are shop, eat and walk along the ocean.

Water continued from 10 436-8533 or at adamkoltz@sbcglobal.net or contact Jim Gilliam, gallery curator, at (760) 633-2746 or gilliam@ci. encinitas.ca.us. The Civic Center Art Gallery, located in the lobby

College continued from 10 to jim@ajcollegegroup.com. It’s free and it’s a good way to begin to get informed. Jim Barnhart can be contacted directly at (760) 942-7677 or by e-mail at jim@ajcollegegroup.com. Alan James College Group has a Web site at ajcollege-

The Cardiff 101 Chamber of Commerce held a ribbon-cutting Nov. 10 to launch Cardiff Seaside Chiropractic Wellness Center. Cutting the ribbon, from left, were Encinitas City Councilwoman Teresa Barth, chiropractors Richard Carpenter, Lindsey Morin and Dana Barre, with Encinitas Mayor Maggie Houlihan. Courtesy photo

GIVING BACK

more, meet like-minded individuals, and enjoy felcontinued from 12 lowship. For more information, a.m. to 6 p.m. Tuesday call (760) 753-4545 or visit through Saturday. They also hold meetings christianscience92024.com three times a week where for more information. anyone can come to learn

continued from 12

OPEN FOR BUSINESS

through Friday and evenings and weekends upon request. Visit www.advanced hearingsd.com for more about Advanced Hearing Care and its services. The site also has a comprehensive Frequently Asked Questions section and list or services. Call (760) 635-1520 for details.

Christian

Books

tures. The gift shop also serves to support the many highly skilled artisans in India so that their valuable art forms are sustained for future generations. SRF Books & Gifts is located at 1150 S. Coast Highway 101 at K Street in Encinitas. The meditation gardens are adjacent at 215 K. Street. They are open Tuesdays through Sundays from 10 a.m. to 5 p.m. Call (760) 7535353 for more information. Repeat Boutique offers incredible items at incredible prices. Their motto is, “Dress extraordinary for the cost of ordinary.” They are located at 390 N. El Camino Rea in Little Oaks Plaza in Encinitas. They are open from 10 a.m. to 6 p.m. Monday through Saturday. Call (760) 633-1058 or e-mail repeatboutique store@att.net for more information. of Encinitas City Hall, is open to the public Monday through Friday, 7 a.m. to 6 p.m. City Hall is closed every other Friday. For more information, call (760) 633-2600. The Civic Art Program is an initiative of the Commission for the Arts. For info on the exhibit, visit www.encinitaslive.com. group.com. The Barnharts have lived in Encinitas since 1985. Their daughter, Molly, graduated from La Costa Canyon High School and from Scripps College in Claremont, CA. She is currently earning her master’s degree in Speech Therapy in Sydney, Australia.

The Encinitas Chamber of Commerce, it just works!

ENCINITAS — Jamroc 101 donated money to Paul Ecke Central and The Encinitas Educational Foundation as part of a two-day fundraiser held at the local Jamaican grill. Owners Tina and David DaCosta gave back 15 percent of proceeds from meals served to Paul Ecke Central families on Oct. 13 and Oct. 14. Local musician Lee Coulter donated his time and talent on both nights. A total of $182.41 was raised over the course of the two nights. Right, Kirra, Anna, Ian and Eden McColl enjoy a meal at Jamroc 101 while supporting Paul Ecke Central. Courtesy photo

Bakery continued from 10 considered “fast-casual,” but they like to take it a few steps further by using highquality ingredients in a well-thought-out menu to truly round out the dining experience in cohesion with their brand. They offer everything from freshly baked bread to a showcase full of desserts and savory

Health continued from 4 doctor visits and prescription drugs. “Every year I just saw it go up and up and up, like 18 to 20 percent, and every year we did what everyone does — we tried to figure out ways to get the cost of the plan down,” Smith said. Finally, Smith’s firm decided to drop its group health insurance plan in favor of a $125 per month stipend that each employee can put toward an individual insurance policy. Smith was surprised to discover that insurers wouldn’t sell him an individual plan because of a diagnosis of psoriatic arthritis. So he now pays about $425 a month for a $5,000 deductible policy through Texas’ high risk insurance pool. About three-fourths of states allow insurers to vary their standard rates by demographics such as age and gender, geography, industry and the cumulative health status of the people covered in the group. A small business with more older workers or women of childbearing age is

entrees for breakfast, lunch and dinner. They also offer some of the highest quality catering for businesses and small social events. Their Encinitas location was the first of the 15 cafes. They always have, and will continue to bring, an affordable French Café dining experience with quality ingredients and friendly customer service.

The team at Champagne French Bakery enjoys a variety of Encinitas activities, but they all agree their favorite thing to do is play in the sun! Champagne French Bakery is tucked away in the Rancho Santa Fe Plaza (off Rancho Santa Fe Road) just around the corner of the Harvest Ranch Market. They also offer catering for

businesses and small events such as birthday and holiday parties. Champagne French Bakery is open Monday through Friday from 6:30 a.m. to 7 p.m. and Saturday and Sunday from 7 a.m. to 7 p.m. They are located at 162 S. Rancho Santa Fe Road, Suite E-10 in Encinitas. Call (760) 944-9446 or visit champagnebakery.com for more information.

likely to pay more than one composed mainly of young males. Employees with preexisting health conditions or an unexpected big medical expense also drive up premiums for a small group, making it hard for small business owners to plan for their health care costs from year to year. Classic Travel Tours & Tanning in Jefferson City, Mo., sought to provide health insurance when one of its fewer than a half-dozen employees developed breast cancer, said owner Linda Bax. But there weren’t enough other employees wanting to purchase a policy for the company to be able to afford it. Eventually, the employee with cancer quit. “We’ve had some great employees who have had to leave” for other jobs, Bax said. “Even though they took a cut in pay to go someplace else ... it provided them the benefits they needed.” Proposals in Congress would prohibit the insurance industry from adjusting rates based on the health of employees, though some variation for age would still be allowed. Small businesses

also could more easily shop for policies through a new health insurance exchange. Both the House and Senate versions would offer temporary tax credits to offset a portion of the health insurance costs for businesses with fewer than 25 employees and average wages of less than $40,000. Those provisions could make health insurance more affordable for small businesses currently priced out of the market. But others not now offering health insurance could find themselves forced to do so. Legislation passed by the House would impose a tax penalty on businesses with payrolls of more than $500,000 that don’t offer health insurance or fail to pay at least 72.5 percent of the premium costs for a health plan with federally mandated benefits. The National Federation of Independent Business estimates that payroll threshold would get triggered for businesses with about 17 employees. The group lists the mandate to offer insurance and the corresponding tax penalty as its top two rea-

sons for opposing the legislation. “It’s a roadblock to job growth,” said NFIB tax counsel Bill Rys. For a business near that payroll threshold, “the cost of adding one or two workers isn’t just the cost of hiring the employee, it’s the cost of complying with the mandate.” Ashley Ascott, whose 12person brokerage firm sells commercial, home and car insurance, says her Morrisville, N.C., company faces the same financial pressures her customers are facing. She’s laid off one employee, cut another to part-time and has two people working four-day weeks. Yet her insurance company still is struggling to provide its workers health coverage. Last year, the company paid 60 percent of the health insurance premiums. This year, Ascott switched to a flat $100 monthly contribution, amounting to about 40 percent of the cost for an individual plan and less for family coverage. “We still need to provide it, but we just couldn’t keep paying the 60 percent,” she said.

ENCINITAS FIRST â&#x20AC;˘ DECEMBER 2009

FALL FEST ENCINITAS â&#x20AC;&#x201D; Above, thousands of visitors crowd Highway 101 in downtown Encinitas for the Fall Festival Street Fair. Left, San Diego resident Arlyn Ruddy enjoys her seat in the sun while waiting for customers to come to her booth. On right, top to bottom: Vista resident Tristan Mensing; Encinitas resident Denny Maley and his pup, Maggie Rose; and Encinitas resident Yael Gmach (right) gets ready to enjoy her chicken pesto crepe made by Napa chef Chay Woerz (left). Photos by Daniel Knighton

ENCINITAS FIRST • DECEMBER 2009

Ensemble

played the baritone violin (cello size) that she built. He was so enthralled with its sound that he borrowed it to perform his very next quartet concert, declaring its sound “magnifico.” As artistic director of the Hutchins Consort, McNalley recognized the integral role that his ensemble would likely play in assuring the future for this extraordinary set of “violins.” Now on their 10th anniversary, Hutchins Consort is poised to move forward a core vision which includes a diverse array of educational and performance opportunities with these instruments, which will assure their proliferation around the globe in the coming months and years. In October 2009, the Hutchins Consort completed the merger with Carleen Hutchins’ organization, the New Violin Family Association (www.nvfa. org). Included in this project has been the relocation of her enormous archive to Encinitas, where it is currently being evaluated. Soon a big portion of

this archive will be conveyed to Stanford University, where it will be permanently preserved and digitalized, so that it is available to future scientists, luthiers and students of string acoustics. “It is a very exciting time for the Hutchins Consort, and we would like to invite the Encinitas community to join us as we embark upon this new chapter of our history and embrace the full preservation of the legacy of Carleen Hutchins,” McNalley said. The group performs a monthly Free Family Concert Series at the Encinitas Public Library, on the second Saturday of every month at 10 a.m. from October to June. Their next performance is Dec. 12 and it is titled “Winter Poem.” They also perform a regular series at the Neurosciences Institute in La Jolla, and their next performance there will be Jan. 15, and is titled “A Night in Vienna,” featuring local classical soprano Camila Arnold in an all-Viennese program sure to please. For more information, visit www.hutchinsconsort. org.

Cornish Drive. The Encinitas Library is open Monday through from 1 to 4 p.m. Dec. 13 at Thursday from 9:30 a.m. to Encinitas Library, 540 8 p.m.; Friday and

Saturday, 9:30 a.m. to 5 p.m. and Sunday 1 to 5 p.m. For more information, call (760) 753-7376.

continued from 1 players, performing on this modern set of instruments. “Essentially these are one giant violin, playing across the entire seven and one half octave range of human hearing,” McNalley said. “It is no accident that this set of modern instruments has made big waves in the string building world. Imagine if someone came to you and told you that they had a better instrument than the Stradivarius that you play on?” That is exactly what Carleen did, back in the 1960’s when she unveiled her new set of instruments. After a performance of the Budapest String Quartet, all of whom performed on the Stradivari instruments owned by the Whittall Collection, she approached one of their players and told him she had an instrument that sounded as good if not better than his Strad. Mischa Schneider, the cellist, was intrigued with this housewife from Montclair, N.J., and the next day visited her home and

Artists

continued from 2

Rosa continued from 5 profession. Dr. Rosa Optometry joined the Encinitas Chamber of Commerce to support the local community. What can they bring to Encinitas? “A sense of joyful service and a sincere desire to treat every patient with

Marketing continued from 6 your brand, there should be creative chemistry to ensure that they can share your passion. Also make sure they are open to taking art direction. I’ve worked with enough prima donna designers who do not realize they are being employed to take direction and that you as the business owner always has the final word. They need to be cool with that. I’m not saying not to be open to ideas, I always encourage designers to come up with something better, but you have the final word and they need to accept that. So you probably already have a logo but I encourage you to step back and take another look at it. Does it really represent your brand? It is your identity across all mediums and in some cases it’s worth it to start out fresh. Even the big brands do it as Union Bank did recently. It is amazing to me how

kindness and professionalism,” according to Kay Rosa. “The small-town atmosphere, being close to the beach, the sense of community and the people!” are just a few of the best parts of having a business in Encinitas, according to Kay Rosa. Some activities Dr. Rosa and his team enjoy in Encinitas are surfing and dining.

‘People will be happier for having seen us and happier seeing the world more clearly,” Kay Rosa said. Dr. Rosa Optometry is located at 282 N. El Camino Real, #F, next door to Home Goods. They are open from 9 a.m. to 5 p.m. Monday through Friday. For more information, call (760) 6341957 or visit www.drrosa optometry.com.

many businesses still think of their Web site as an afterthought. Besides your logo and physical location, your Web site is your business and you need to invest in ensuring that it is aesthetically pleasing, clean, functional, easyto-navigate, designed for optimal organic search engine optimization, and most of all, reflective of your brand. It’s always a bonus when your designer can build a site also, but at the very least make sure they can work with someone who can build a site. There are DIY template Web sites available, and they are getting better so explore that option also. Often times it’s a mix of a template and your original design that works just fine. It’s always nice to be able to have self-editing capabilities to avoid charges every time you want to make a simple content change. If you sell your product or service from your site, there are plenty of ready

made back-end, database driven stores that are easy to manage as well. Check out what your competition is doing with their websites and make an effort to have yours stand out. Finally, I have one last tip to leave you with. Explore trade options with your creative resources. Given my passion for food, I always have a couple of restaurants that I charge a minimal amount to and make up the balance in food trade. It works out well for all involved. If you have a product or service that is conducive to trade, throw that on the table when you negotiate your arrangement. Lick the Marketing Plate is looking for interesting business owners to interview for upcoming issues. Suggestions are welcome by calling me at (760) 7538663 or e-mailing david@artichoke-creative.com .

Encinitas Orchids opens a new showroom ENCINITAS — Encinitas Orchids, the premier orchid arrangement, orchid gift and plant shop, is opening a showroom at 450 Avenida de las Rosas near Sante Fe Drive and El Camino Real. Showroom hours are Monday, Wednesday and Friday from 3 to 6 p.m., Tuesday and Thursday from 8 to 11 a.m. Call (760) 533-0991?or e-mail l orchids@encinitasorchids.com for more information or appointment.

Holiday

ties. During the holidays, staff makes sure every resident is doing well and doing as much as they can and wish to do. One great resource for everyone to dial into is 2-11, which provides free, 24hour access to community resources. Whether you’re looking for a volunteer opportunity

or advice on depression, a specialist is there to help. You can also conduct selfservice research at www.211sandiego.org. Here’s one final recommendation. Simply telling someone “Happy Holidays!” can put a smile on their face, and on yours. Happy Holidays!

A Senior Dance with the Billy Harper Band will take continued from 2 place at 2 p.m. Dec. 18 at Dec. 17 the Encinitas Community The San Dieguito Acad- & Senior Center. Visit emy Winter Concert will be www.encinitasrecreg.com held at 7 p.m. Dec. 17 at the for more information. San Dieguito Academy Gym. Visit http://sda Dec. 20 music.org for more inforThe film “Herskovits at mation. the Heart of Blackness” will be shown at 2 p.m. Dec. 20 Dec. 18 at the Encinitas Library.

Visit www.newsreel.org for more information.

continued from 7 with someone you don’t know. You are not alone Remember that you are not alone. Seacrest offers activities that attract people out of their apartments and into communal activi-

Calendar

Lick continued from 3 in-between. With that, I give you the Lick the Plate Encinitas top 20. Savory consistently delights. Firefly Grill & Wine Bar and their ever-changing tasting menu. Third Corner for the steak frites and full menu till 1 a.m. Q’ero for an overall experience and the quail appetizer. Raul’s Shack for great soup on the cheap. La Especial Norte for the best soup around. Bull Taco for its innovative street tacos and deep fried catfish. Yu Me Ya Sake House for Udon noodle ecstasy. Trattoria i Trulli because it’s the best in an overcrowded Italian restaurant town and Daniela rocks. Juanita’s because it’s the best late night budget chow down around and they have done something different and amazing with their fish

tacos. Vigilucci's Pizzeria for the egg and asparagus pizza. Ogata for budget-minded sushi. Brett’s BBQ satisfies my regular BBQ jones. Pannikin quiche and pies rock my am world on a regular basis. Calypso Café simply because it’s just such a cool vibe and their dedication to live music. Annel & Drew’s Kitchen at the Leucadia Farmer’s Market for the best Cuban sandwich in town. East Coast Pizza in Cardiff serving a righteous slice o’ pie. Kim’s Vietnamese out of pure authentic goodness. Mozy Café for a dose of funky Leucadia healthiness. And finally, simply because it’s such a random combination that makes me chuckle every time I pass it by, Chinatown Chinese and Italian. First of all, I want to know who is ordering Italian food at a Chinese restaurant given all the choices for

Through Dec. 31 An exhibit, “Unzipped, Artists in 92024 and 92007” will be displayed through Dec. 31 at the Eric Phleger Gallery, 828 N. Coast Hwy 101, Encinitas. Visit www.ericphlegergallery.co m for more information.

Italian food in Encinitas? To be fair, I will admit I order Chinese there occasionally and it is perfectly satisfying and a much better option than driving over the hill to the generic Pei Wei. But hey, it’s complete randomness like this that puts the “fun” in funky Leucadia. With that, this list could change by the time this article goes to print, but for now, that’s what I’m feeling about the culinary scene in Encinitas. It’s a good thing being a surfer/foodie living in Encinitas right now and I only see that getting better. Now if we can support a live theater group we will be on to something truly wellrounded. David Boylan is the founder of Artichoke Creative,an Encinitas based integrated marketing agency.He can be reached at david@artichoke-creative.com.

ENCINITAS FIRST • DECEMBER 2009

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