Encinitas First, May 2010_web by Coast News Group

www.encinitaschamber.com

Volume 6, Issue 5

Routing slip Share Encinitas First with others in your organization:

INSIDE Volunteering isn’t just about being a do-gooder — it can help to make your business more attractive and successful PAGE 2

In the past decade, a local startup has grown from a small-time watch company to an international brand PAGE 3

Art meets environmentalism in Encinitas’ “Recycle, Reclaim, Repurpose” exhibit PAGE 11

Encinitas’ sand replenishment efforts have garnered attention PAGE 9

Health care reform might spell trouble for your business

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May 2010

Hawk ramps it up for festival On May 23, the Encinitas Chamber of Commerce’s A Sporting Life Health Family Festival will take place at the Oak Crest Middle School Upper Field from 10 a.m. to 5 p.m. Skateboarding legend and Encinitas local Tony Hawk is the feature performer. He will be one of the many world-class athletes participating in the event. Hawk took some time recently to answer questions about his involvement with the event and his feelings about the importance of healthy living. For more information about the A Sporting Life Health Family Festival and a complete list of athletes set to appear, activities, ticket information and more, visit www.asportinglife.org. Q. What made you want to get involved with the A Sporting Life Health Family Festival event? Tony Hawk: To support the city of Encinitas and to raise awareness about staying healthy, especially Legendary local skateboarder Tony Hawk will be the feature performer at the A Sporting Life Health Family Festival on through sports like skate- May 23 at Oak Crest Middle School’s Upper Field. boarding. Courtesy photo

Q. As a world-class athlete, how important do you feel it is to educate today’s youth about nutrition, diet and exercise? Tony Hawk: It is paramount to becoming a healthy adult. The No. 1 cause of cancer in today’s youth is childhood obesity. I want to encourage kids to get out there and be active in whatever interests them (even if it is different). Q. What role has healthy living played in your life and now in your own family members’ lives? Tony Hawk: I watched my dad eat unhealthy foods most of his adult life and he suffered greatly from it. It made me want to stay healthy even if I am no longer skating professionally (which keeps me healthy by default). If I feel like my kids are spending too much time on the computer, playing videogames, or watching television, I will take them outside and do something active like swimming or playing games. ❚ see Hawk on 19

Scripps expands to keep up with growth By Lillian Cox ENCINITAS — Since opening in 1978 Scripps Memorial Hospital Encinitas has worked hard to keep pace with population growth and rapidly developing technology. Today, Scripps Encinitas is one of five acute-care hospital campuses in the Scripps Health system. In March it was among four Scripps Health hospitals on the state’s list of top California hospitals for delivering quality health care. Earlier this year Scripps Health was named to Fortune magazine’s 13th annual list of America’s “100 Best Companies to Work For.” The Scripps Encinitas

third in acare continuing series Health destination...

ENCINITAS for world-class health care

We have it all. campus has 138 beds, more than 1,000 employees, 550 physicians and 250 volunteers. It boasts North County’s first certified Primary Stroke

Center; a segment elevation myocardial infarction (STEMI) receiving center designation from the American Heart Association and the only Commission

on Accreditation of Rehabilitation Facilities (CARF)-accredited brain injury program in San Diego, Imperial and Riverside counties. In addition, the hospital has the distinction of being the county’s first World Health Organization-designated baby-friendly birth pavilion and a regionally recognized rehabilitation center. A wide range of specialty services and programs are offered including imaging, intensive care, a Level II neonatal nursery, OB/GYN, cancer/oncology, urology, cardiology, orthopedics, neurology, ophthalmology, ❚

see Scripps on 16

My work here is done By Marshall Weinreb It’s said that time flies when you’re having fun, so I guess that’s why it feels like I took the position as CEO of the Encinitas Chamber of Commerce five years ago. As I look back on the almost one year since I took over, most of it seems like a blur to me. For the first six months I worked seven days a week and 12 hours a day to create a new and positive direction for the chamber. There were many critical issues that needed attention and I had to pick the top ones to focus on. As I look back MARSHALL now, I WEINREB am very pleased with the results we were able to achieve and how we created a new standard by which the organization would be judged. To be perfectly honest, the effort was much greater than I expected and the long days and 100 mph pace took their toll on me. I was fortunate to have a few dedicated people work tirelessly with me like Pat Reinhardt, Debbie Caligiuri and most recently Marilyn Phenow, without whom I could not have achieved the outstanding results that are now evident. Membership, both new and renewals, has been surging. Our State of the City Awards Dinner was a sold-out, ❚

see Done on 19

ENCINITAS FIRST • MAY 2010

Calendar

COAST LAW GROUP

The next Encinitas Chamber of Commerce

Sundowner Will be held from 5:30 to 7:30 p.m.

Tuesday, May 18 featuring Childish Couture, Champagne French Bakery & Cafe, Bentley’s Steakhouse and many other award winning shops and restaurants at the Rancho Santa Fe Plaza, 162 S. Rancho Santa Fe Road. Expect great food, drinks, raffle prizes, speakers and more!

May 6 A film festival will be held from 7 to 9 p.m. May 6 at Mustang Center at San Dieguito Academy. Visit www.sduhsd.k12.ca.us/sd for more information.

will be held at San Diego Botanic Garden at 10 a.m. May 8. For more information, visit www.sdbgarden. org. May 12 A Green Investing Workshop will he held at 6 p.m. May 12 at the Encinitas Library. For more information, visit www.cityofencinitas.org.

May 6 The Cottonwood Creek Environmental Film Series will be held from 7 to 9 p.m. May 6 at Pacific Station at Coast Highway 101 at E Street. Visit May 13 www.encinitas101.org/ Steph Johnson and events for more informa- Chad Cavanaugh will pertion. form at 6 p.m. May 13 at the Encinitas Library. For May 8-May 9 more information, visit The Mother’s Day www.encinitasconcerts. Weekend Artist Studio and com. Garden Tour will take place May 8 and May 9. Visit May 14 www.OffTrackGallery.com An Artist Sketch Jam for more information. with live music and art will take place at 7 p.m. May 14 May 8 at Studio 2nd Street. For The Hutchins Consort more information, visit will play a family concert at www.studio2ndstreet.com the Encinitas Library at 10 a.m. May 8. For more May 14 information, visit www. A play “Taxi Dance” will hutchinsconsort.org. be performed by Joe Powers and the San Diego May 8 ❚ see Calendar on 19 The Chocolate Festival

Collection agency helps businesses with the tough stuff

ENCINITAS — AJ Recovery Solutions is a full-service collection agency based in downtown Encinitas. Owner Jay Hoar says their goal “is to help local businesses get the money they earned when they don’t know where to turn. AJ Recovery Solutions began in January 2009. They aim to be the most cost-effective solution to small businesses with accounts receivable problems. “Our services range from calls and collection letters to litigation and judgment enforcement,” Hoar said. “We will do what it takes to get your money.”

Coast Law Group celebrated its ribbon cutting recently with, pictured from left, Vanessa Keller of Comerica Bank, chamber ambassador; Sara Honadle, environmental liaison; Angel Haag, Encinitas Chamber of Commerce board of directors president; Joan Faust, assistant manager of San Diego Trust Bank and chamber ambassador; Aran Wong, senior associate; Ross Campbell, associate attorney; Monika Whisenhunt, executive office administrator/visual coordinator; Seyamack Kouretchian, partner; Amy Paul, office assistant; Brian Dirkmaat, senior associate; Angela Nalu, associate attorney, Gary L. Sirota, partner (cutting the ribbon); David Peck, partner; Jennifer Bellenger, community liaison/paralegal; Susan Brill, executive assistant; Marco Gonzalez, partner; Livia Borak, associate attorney; Dennis Smith of Taylor Place Real Estate, chamber ambassador; Mary Purviance, senior vice president and manager San Diego Trust Bank; Debbie Caligiuri, Encinitas Chamber of Commerce membership liaison. Children pictured, from left, Jackson Whisenhunt, Sofia Gonzalez, Josh Sirota and Carter Sirota. Coast Law Group, LLP is located at the south end of S. Coast Highway 101 — a short walk from the surf at Swami’s and across the street from Hansen’s iconic surf shop. The location is fitting given the core philosophies of this law firm: surfing, keeping the ocean clean, maintaining and promoting healthy lifestyles, and serving the community. From corporate compliance to consumer protection, whether securing permits for a new business use or dismantling an existing company, CLG has the expertise to support a broad range of legal needs. For more information, visit www.coastlawgroup.com. Courtesy photo

Volunteering a win-win for businesses From www.uschamber magazine.com It’s a common misperception that only large corporations with deep pockets can tackle big social problems. But investing in communities and improving society — also known as corporate social responsibility or CSR — have become increasingly more attractive to small and medium-size companies. These companies are discovering that being socially responsible is more than just a nice thing to do — it’s also good for their bottom lines. According to recent surveys, 88 percent of consumers say that they would

switch from one brand to another (all else being equal) if the brand was associated with a good cause. Further, companies that engage in CSR activities are more attractive to prospective employees. Seventynine percent of people say that they would prefer to work for a socially responsible company. One such company is Dallas-based Dillon Gage, whose CEO Steve Miller and its 80 employees provide technical expertise to improve corn crop yields and replace open flame stoves in Latin America. Such stoves cause respiratory problems for those oper-

ating them and pose risks to children. Dillon Gage employees “like knowing that their company is involved in making the world a better place and that they can help,” says Miller, who in 1984 started HELPS International. HELPS is a nonprofit corporation that partners with individuals, businesses, corporations, and local and national governments to alleviate poverty in Latin America. For Stan Friedman, CSR has created new business opportunities for his franchising company, RetroTax, which has approximately 20

employees at its headquarters in Indianapolis. RetroTax helps other small and medium-size companies collect tax credits for hiring disadvantaged employees in distressed communities. RetroTax’s clients get a slice of the $12 billion set aside by the government each year, RetroTax gets more business, and disadvantaged employees get more jobs. “It makes me feel good knowing that we’re encouraging and incentivizing companies to place people who might have otherwise been overlooked,” Friedman said.

Environmental film fest coming to town AJ HOAR

Hoar said that they can usually get started at no cost to the client. “Our fees are based on success,” he said. “If you do not get paid we do not get paid.” Hoar is also a resident of Encinitas. “As a member of the community I want to support the community and business of Encinitas both personally and professionally” he said. Hoar said that he ❚ see Collection on 19

ENCINITAS — The Cottonwood Creek Environmental Film Series will be held the first Thursday of the month from May to July at the new LEED-certified Pacific Station Project at 687 S. Coast Highway 101. Join the Downtown Encinitas MainStreet Association for a different film each first Thursday. Roll up on or in anything besides a gasoline car to the upcoming Cottonwood Creek Environmental Film Series in Downtown Encinitas and get a free raf-

fle ticket. Ride a bike, skateboard, strap on your blades, use your feet, charge an electric car, use public transportation and get creative. Hybrid vehicles do not count. On May 6, DEMA will be screening “Food, Inc.” in conjunction with Chipotle Mexican Grill. On June 3 “Tapped” will be screened. On July 1 the Surfrider Foundation San Diego chapter will present a night of local film featuring “The Cycle of Insanity: The Real

Story of Water” by the Surfrider Foundation, “Hold Onto Your Butt” and other short films by Marty Benson and “Riding Waves” by Cyrus Sutton. Each night will feature updates from DEMA, the Encinitas Environmental Commission and a free film under the summer sky. “Food, Inc.,” the first screening, is a film that investigates the roots of our industrial food system and its hazards on human health and the environment. What we eat, how it is manufactured and how it

gets to our plate are some of the most pressing problems in society today. “Food, Inc.” sheds light on the monopolies of the corporate and industrial food system and the effects this inefficient and polluting system has on public health, animal health and the environment. Come enjoy free chips and guacamole courtesy of Chipotle Mexican Grill, a fast food restaurant that is committed to the integrity of their food. Hear their story of how they still feed the masses responsibly.

ENCINITAS FIRST • MAY 2010

Healthy alternative to fast food arrives CARLSBAD — Local North County resident Simon Holt, along with his mother and father-inlaw Michelle and Merv Morris, recently announced the Carlsbad opening of the family ow n e d - a n d - o p e ra t e d Froots — a fresh, healthy alternative to fast food that offers smoothies, salads and wraps as well as a selection of soups. Froots also takes the legwork out of office gatherings, parties and events with quick and easy custom catering. “Carlsbad is the perfect location for wholesome, fresh food,” said Simon Holt, who founded the first California Froots in Encinitas after researching franchise opportunities with his father-in-law. “Froots perfectly complements the healthy lifestyle of this active, coastal city,” he said. “The new location is surrounded by commercial offices with employees that need healthy alternatives to fast food and the convenience of callahead ordering and catering.” Froots features an array of low-calorie, delicious options including smoothies made with 100 percent fresh fruit and no added sugar, freshly grilled wraps and sandwiches made with all natural Ciabatta bread (with no added preservatives). Kid-friendly favorites include the PB & J wrap and Strawberry Smile smoothie. The entrepreneurial family has been actively involved in the North County community the past 20 years. Merv Morris, a title industry executive, currently serves on the board of directors of the San Dieguito Boys & Girls Club. Michelle Morris is a prominent mortgage broker for PHH serving many offices throughout San Diego and is engaged in several local charities. “We’re excited that even in a tough market, our success at the Encinitas location has provided the opportunity for us to expand,” Michelle Morris said. In true family-friendly spirit, the owners have planned several events to benefit children in their community, beginning with School Nights, a program that engages local ❚ see Healthy on 19

Local entrepreneurs know what time it is By Lillian Cox ENCINITAS — Some people spend a lifetime searching for an idea to get rich. Others make it look easy. Take Andy Laats and Chad DiNenna, founders of Nixon, Inc. After watching friends launch successful shoe, clothing and sunglass companies during the late 1990s, the duo began contemplating a market niche to fill themselves. “I whispered ‘watches’ into Andy’s ear while he was up at Stanford completing his MBA,” DiNenna said. “We put our heads down and did our homework trying to figure out why it wouldn’t work and we realized we might actually be on to something.” After graduating, Laats joined DiNenna. The partners incorporated Nixon, Inc. in the summer of 1997 and took over an 800square-foot space in a back alley off Highway 101 in Encinitas. The Nixon product line launched in 1998 with a small collection of custombuilt watches, which were sold in independent surf, skate, snow and fashion stores. Today the company has grown into an extensive

From left, Andy Laats, president and co-founder of Nixon, Inc. and Chad DiNenna, marketing director and cofounder. Photo courtesy of Nixon

accessories brand with a product range that focuses on luggage, headphones, hats, handbags, leather goods and select soft goods. Products are distributed in more than 40 countries worldwide. In designing their product line, Nixon has enlisted input and secured sponsorship relations with world-class athletes such as Tony Hawk, Rob Machado, Danny Way, Andy and Bruce Irons, Travis Pastrana, Paul Rodriguez, Todd Richards, Lisa Andersen, Elena Hight and LynZ Adams. Musicians Mos Def, Santigold, Little Boots and

Tristan Prettyman have also collaborated on the effort. The company headquarters is located at Highway 101 and F Street and accommodates more than 70 employees. Another 18 employees work in the Carlsbad warehouse. “We populate most of the surf breaks between Cardiff and Oceanside before, during or after work hours,” DiNenna said. “Many of our employees are lucky enough to walk or bike to work. Those of us who drive bring the responsibility of the coastal surf report to the rest of the crew.” In addition to playing

together, employees spend long hours at development meetings and discussing business at the local Starbucks. “Encinitas has always supported us whether it by supporting the local retailers like Hansen’s, K5 or McGill’s or giving us great waves or an amazing place to skate,” he said. “We are living the dream by working and playing in the same place we sleep at night.” Nixon has given back by supporting nonprofits such as The Rob Machado Foundation, Tony Hawk Foundation, Jr. Achievement

San Diego, MusiCares, Project Blue, The Sheckler Foundation and Boarding For Breast Cancer. Laats sits on USD’s School of Business Administration board of advisors and works with UCSD Connect’s Entrepreneur Club. DiNenna is vice president of the Surf Industry Manufacturers Association, or SIMA. And what’s with the name? The partners claim Nixon bears no direct association with the disgraced ❚

see Entrepreneurs on 19

ENCINITAS FIRST • MAY 2010

FROM THE DESK OF THE CEO

859 Second Street Encinitas, CA 92024 Phone: (760) 753-6041 Fax: (760) 753-6270 E-mail: info@encinitaschamber.com

EXECUTIVE BOARD CEO Marshall Weinreb (760) 753-6041 ceo@encinitaschamber.com President Angel Haag Vice President Genevieve Wing Wing Insurance Services Treasurer Melaini A. Peet Union Bank of CA Secretary Suzanne Perez Swanson Business Blossoms Florist

BOARD OF DIRECTORS Vanessa Keller Comerica Bank Maryam Rad Positive Place Montessori School Lynn Banda San Diego Union-Tribune Al Delino Al Delino Design Nettie Nelson Nettie’s House Jim Silveira Rancho Coastal Humane Society

Membership Director Debbie Caligiuri

Advertising/Production COAST NEWS GROUP 828 North Coast Hwy. 101, Suite C 760-436-9737 E-mail: encinitasfirst@ coastnewsgroup.com

SUBMISSIONS To submit articles, photos and press releases for consideration for an upcoming issue, please e-mail: encinitasfirst@yahoo.com

I would like to talk about our school children and our three school districts in Encinitas — Cardiff, Encinitas Union and San Dieguito Union High School districts. The chamber’s Education Committee has been working for several months to develop a solid plan to provide support for our local public schools on many levels including financial support, in-kind support and MARSHALL technical expertise. We are WEINREB also working to share the accomplishments of our outstanding students and staff and their educational achievements with the community. I am happy to report that we are already having success. We will soon be helping to produce a series

How the new law will impact your bottom line From www.uschambermagazine.com Now that health care reform legislation with a true price tag of nearly $2 trillion is the law of the land, many small business owners are asking how they will be impacted. The answer is to expect higher costs and more mandates. Mandates. The new law forces small businesses to provide health insurance whether or not they can afford it. Beginning in 2014, employers with more than 50 employees will be required to offer coverage or pay a $2,000 fine per employee if just one employee receives a subsidy to purchase insurance through newly created state health insurance exchanges. A firm’s first 30 employees will be subtracted from this penalty payment calculation. Even businesses with more than 50 employees that do offer health benefits will face a $3,000 fine for each full-time employee who opts out and receives a subsidy to purchase coverage through an exchange. Parttime employees are taken into account as fulltime equivalents, defined as working 30 hours per week. The total employer penalty is capped at the maximum penalty amount it would face if it did not offer any coverage at all. An employer plan must cover a specific set of services to be determined by the government and meet actuarial standards laid out in the law. It is estimated that nearly 220,000 small businesses employing more than 26 million workers could be subject to the employer mandate. As premiums rise, some businesses will decide that it makes sense to drop coverage and pay the fine. The Joint Committee on Taxation estimates that employers will pay $52 billion over 10 years in penalties for noncompliance. The Congressional Budget Office (CBO) projects that 3 million fewer Americans will be covered through employer plans in 2019. Exchanges and Tax Credits. By 2014, states are required to offer insurance exchanges where small businesses and individuals can purchase coverage. Through 2016, the exchanges are restricted to small businesses with no more than 100 employees, but states will have the option of limiting pools to companies with 50 or fewer employees. State benefit mandates will apply to plans sold through the exchange. From 2010 to 2013, small businesses with fewer than 25 employees who on average earn less than $50,000 per year will be eligible for tax credits paying up to 35 percent of their insurance costs. This credit, however, will do little to blunt new costs for businesses that previously did not provide coverage. For example, a company that pays $40,000 a year to insure its employees will still be faced with ❚ see Law on 12

of news stories on all the good things happening in our schools, as well as the continuing quality of education. In conjunction with the Encinitas Educational Foundation, we will be sponsoring a golf tournament on Sept. 10 to be held at the La Costa Resort and Spa. This will be a fun event and will likely raise considerable funds for some much-needed programs. At our last meeting, the committee decided to begin a few new programs, which will need support from you, our local businesses. Our goal is to have local businesses become “business partners” with a school or a classroom. There are many ways the business community can be involved. For example: 1) Teachers are implementing project-based learning, which can be fully enhanced through local businesses sharing their knowledge and expertise. 2) Each school and every

classroom have events and projects during the school year where in-kind donations and contributions can make a significant difference. 3) Students can benefit from direct mentoring, tutoring, internships or reading support from a caring adult. 4) Foundations, such as the Encinitas Educational Foundation, which actively participates in fundraising activities for the Encinitas Union School District, are inviting representatives from the business community to join their boards. The chamber and its committee members are reaching out to our business community to ask them to get involved. We hope that many of you will feel the pride and understand the need to lend your support. As a business member of the community, your donations of time, talent and resources can and will ❚ see Desk on 16

Free enterprise brings hope By Tom Donahue PRESIDENT AND CEO U.S. CHAMBER OF COMMERCE

If you’re ever feeling a little down about America’s future, inspiration is not hard to find. Just look at the nation’s 27 million small businesses and entrepreneurs. These doers, dreamers, and risk takers create more than 60 percent of all net new jobs, develop most innovations and inventions, and work harder and smarter than just about anyone in the world. They are America’s unsung heroes — working 12 to 14 hours a day, struggling to meet payroll week after week, exceeding customer expectations, and juggling hundreds of balls at once. They will also be the force that turns the economy around — more than half of the 2009 Fortune 500 got their start in a bear market or a recession. The U.S. Chamber is proud to represent these extraordinary individuals, and we seek every opportunity to shine a spotlight on them.

Recently, we named seven finalists for the 2010 DREAM BIG Small Business of the Year Award. Their values and the way they operate their businesses give our nation hope for the future. Here are a few examples: Scott Riley, CEO of Fintech, an invoice, payment, and data service provider located in Tampa, Florida, explains why his business is successful: “Our people are all partners. I put a certain percentage of the profit aside, and everybody participates in that. … It’s critical that everybody’s part of the total picture.” Steve Anderson, president of Meier Architecture • Engineering in Kennewick, Washington, attributes the success of his small business to “quality, availability, caring. We’re a very caring group. We listen to our clients. They understand and recognize this and come back to us because of our quality and our ability to be responsive.” For Beth Tully, owner of Cocoa Dolce Artisan

Chocolates in Wichita, Kansas, one of the most rewarding aspects of owning a business is “empowering all of these young people to do what they love to do and to have fun. We work together to solve problems, and I think that’s liberating.” What allows small businesses and entrepreneurs to pursue their dreams, better their lives and communities, and pass on something worthwhile to the next generation? It’s free enterprise, the greatest economic system ever devised. That’s why it’s so important that we defend and advance this system during these difficult economic times. If you are in business for yourself or want to stand up for the small business community, please consider attending America’s Small Business Summit, which begins on May 17 in Washington, D.C. For more information — or to learn how you can be an advocate for America’s job creators — visit www.uschambersummit. com.

From mainframe to mainstream, tech has ties with business needs From www.uschamber magazine.com The incredible growth of computer technology is opening up a new way to use computers, called virtual computing, or virtualization. In its most basic form, virtualization allows one computer to act and perform like many computers. It works by using software to create and manage what are called virtual machines. Each virtual machine acts like a separate computer and has access to a portion of the real machine’s resources (e.g., hard drive space, CPU, and memory). This enables you to save on the cost of buying additional machines. For example, many Mac owners use a virtualization program that

enables them to run both OS X (the Mac operating system) and all of its programs, and Microsoft Windows and its programs, all on the same computer. This is possible because modern personal computers are powerful enough to run many pieces of software at the same time. Virtualization software can also be used to combine the resources of many computers to act and perform as one. This is most often used in data centers that host business applications like websites, customer relations management software, billing systems, and inventory management databases. Configured correctly, a virtualized environment can help you maximize existing

hardware resources and run your business more efficiently. You can add or replace virtual machines more easily than real machines and better manage your costs. Many data hosting companies allow you to pay for just the virtual capacity you need, when it’s needed, rather than buying hardware servers that may sit idle at times. Virtualization can also help you avoid having a single point of failure—something many businesses are vulnerable to, especially those that don’t take backups and redundancy seriously. A single beefy computer may be able to meet all of your business needs— until it stops working. But a ❚ see Tech on 12

ENCINITAS FIRST • MAY 2010

DR. CRAIG FITCH

Sheryl and Bob Chase of Windermere Real Estate. Courtesy photo

The Encinitas Chamber of Commerce, it just works!

titled “Painting Women’s Spirit of Hope, a Global Project.” A portion of all sales will go to St. Tropez’s official nonprofit Photocharity, which supports a shelter located in the Hillcrest District for homeless teenagers called The Storefront. St. Tropez Bakery & Bistro is located in The Lumberyard at 947 S.Coast Highway 101 in Encinitas.

Send us your news Encinitas First welcomes your news. Please send your pictures, event listings and business news to encinitasfirst@yahoo. com to be considered for publication.

vides funding in two categories: Civic (social, recreation, education, health and the environment) and Arts (visual, performing and literary arts, and arts education). Applications are available for download at www.cityofencinitas.org. Look for the link on the home page, left column, ❚ see Grant on 19

Little Oaks Café offers free lunch ENCINITAS — Come enjoy a delicious meal served in the Little Oaks Café at the Encinitas Senior Center, 1140 Oakcrest Park Drive. Reservations are required and can be made up until 8 a.m. of the day you would like to have lunch, by calling (760) 943-2258. For seniors 60

and older the suggested donation is $4. No eligible person shall be denied a meal because of failure or inability to contribute. For those under 60, the cost is $6. Little Oaks Café is open Monday through Friday ❚

Neighborhood Savings for Residents of NORTH COUNTY

see Cafe on 19

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ENCINITAS — North County resident Wendy Gauntlett-Shaw will be the Artist of the Month for May at St. Tropez Bakery & Bistro. She has won numerous awards for her work including some exhibited during the Del Mar Fair. She enjoys plein-aire paintings with oils and features intense colors and graceful shapes of the landscape, reflections in water, as well as the playful juxtaposition of objects in still lives. She is well-known for her paintings of people and their dogs at Encinitas beaches. Her newest series is

funds, bringing the total available to $108,000. The Mizel Family Foundation has made dollar-for-dollar matching donations for the last three years. “The generous donation by the Mizel Family Foundation is a wonderful gift to worthy organizations and projects,” Mayor Dan Dalager said. The grant program pro-

or e Av

May Artist of the Month at St. Tropez

silent film festival, books for children, yoga for seniors and holiday baskets for families in need are but a few of the worthwhile, community activities that have been funded by the program. City Council has allocated $54,000 in fiscal year 2010-2011 and the Mizel Family Foundation has announced that it will donate $54,000 in matching

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S yc am

see Duo on 13

ENCINITAS — Applications are now being accepted for the city of Encinitas and Mizel Family Foundation Community Grant Program. Grants for up to $5,000 are given to nonprofit, arts and community organizations to carry out projects and programs that directly benefit the residents of Encinitas. Art exhibits, concerts, a

❚

Encinitas urges grant applicants

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to Encinitas successful business knowledge, energy, empathy and understanding of issues affecting our community. Bob Chase said there are plenty of things that make having a business in Encinitas great. “The local merchants,” he said. “Successful, knowledgeable peers, a great chamber, great schools, and of course, our coastline.” The Chases take advantage of all that the city of Encinitas has to offer. Their favorite things to do here are ocean kayak, golf, dine out at local

Es co nd

ENCINITAS — Bob Chase of Windermere Real Estate’s Chase & Chase team knows coastal real estate. His team offers residential real estate services targeted to assist clients in selling or buying prime coastal regional properties. The husband and wife team of Encinitas residents Bob and Sheryl Chase started in 2010, with a focus on delivering results to help their clients achieve their real estate goals. With a combined six years experience in real estate, the Chase team can be defined as “experienced, dynamic and results driven.” The Chases joined the Encinitas Chamber of Commerce “to become involved in the fabric of the Encinitas community.” Chase & Chase brings

El Camino Real

Local couple a real estate dynamic duo

Dr. Craig Fitch recently celebrated a ribbon cutting recently for his dental practice located in the North Coast Health Center. Pictured from left are Marilyn Kovach of Chef Marilyn, chamber ambassador; Joan Faust, assistant manager of San Diego Trust Bank and chamber ambassador; Mary Purviance, manager of San Diego Trust Bank and chamber ambassador; Dr. Craig Fitch, DDS; Elizabeth Alcala, registered dental assistant; Tracey Stricko, registered dental hygienist; Genevieve Wing of Wing Insurance & Financial Services, chamber Ambassador; Sunshine Smith of Taylor Place Real Estate, chamber ambassador; Suzanne Perez Swanson of Business Blossoms and chamber ambassador. Back row from left, Karen Casey, registered dental hygienist; Sue O’Malley, business manager; Annette “Nettie” Nelson of Nettie’s House, chamber ambassador; Katherine Wichmann Zacharias, KSWZ Insurance Services, Five Rings Financial, chamber ambassador. Dr. Fitch offers high-end customer care in his cosmetic, restorative and general dental practice making people feel like special guests, not just patients. His practice is located at 477 N. El Camino Real B 207 in Encinitas. Call (760) 943-1449 for more information. Courtesy photo

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ENCINITAS FIRST • MAY 2010

Updates to chamber site puts local businesses on the right (web) page By Promise Yee ENCINITAS — The Encinitas Chamber of Commerce dusted off its website and relaunched in March with dynamic media tools that can bump web browsers to the site and allow in-depth searches and viewer feedback. Planning the website revisions started in July when Chamber CEO Marshall Weinreb came on board. “It started almost immediately after I took the job in July of last year,” Weinreb said. The previous chamber website, designed by The Media Collective, listed Encinitas businesses and was updated by chamber staff. “The website was developed several years back as a content management system,” Bill Mattiza, owner of The Media Collective, said. “The previous site was aged.” The dynamic updates added by The Media Collective now allow users to watch videos and interact with business blogs and Facebook and Twitter applications. “Content is king on the Web,” Mattiza said. Small businesses benefit by networking on the chamber site and saving themselves the cost of website development. They can use the chamber site as their sole online advertising or add a link to their business site. Weinreb credits the creativity of The Media Collective for the changes. The Media Collective is an integrated marketing

and advertising agency based in Encinitas and owned by Bill and June Mattiza. The company operates with a staff of four employees. The company’s service goes beyond website design and construction. The Media Collective also develops custom software, analyzes Internet competitors and develops strategies to field businesses on the Internet. “Their role was to work with me to develop and use electronic technology to create a marketing tool for the chamber and Visitors Center that is more in line with today’s technology,”

Weinreb said. “To create better exposure and better opportunities to increase business.” The chamber site now lists businesses with a fresh graphic layout and allows businesses to purchase additional online advertising services. “There are four levels of advertising opportunity,” Weinreb said. Businesses can buy pages on the website index, and add graphics and videos to further promote their business. “They are very good at understanding where you want to go and ultimately taking you beyond your expectations,” Weinreb said. For more information about The Media Collective, visit their website at www. themediacollective.com.

Welcome! • 2009, Cal State San Marcos The Encinitas • 2008, Farmers Chamber of Commerce would like to welcome all Insurance/Eichman Insurance Agency new and renewing • 2000, North County Times members.

New members • • • • • •

AJ Recovery Solutions Ginn Telecom Global Building, LLC Robert Chase Real Estate The Remedy Church Target Corporation

Renewing members • 2009, Angel Being, LLC • 2008, Best Buy Purchasing, LLC

• 2004, San Diego Wireless • 2007, Schulte Insurance Agency, Inc. • 2000, Seaside Center for Spiritual Living • 2000, The Potato Shack • 2008, Work Loss Data Institute • 1967, Union Bank • 1999, Cardiff Beach House restaurant

A Special THANK YOU to our long-standing members for supporting our Chamber Don Hubard Contracting Co. — 45 years Encinitas Mortuary — 45 years

New member plaques supplied by:

SOUPLANTATION

Souplantation’s new Encinitas location recently celebrated a ribbon cutting. Pictured from left are Sherry Hodges, Assemblyman Martin Garrick representative; John Walker, Boys & Girls Club board member; Teri Cohen, Boys & Girls tech. Director; Debbie Caligiuri, Encinitas Chamber of Commerce membership liaison; Julie Caines Boys & Girls Club board member; Davion Sarver, Boys & Girls athletic director; Chris Ann Sarver, Boys & Girls Club house manager; Jessica Casillas; Michael De Luca, Boys & Girls Club; Suzanne Perez Swanson of Business Blossoms Florist, chamber ambassador; Vanessa Keller of Comerica Bank Assistant Banking Manager Center, chamber ambassador; Angel Haag, president of the Encinitas Chamber board of directors; Encinitas Councilman James Bond, Genevieve Wing of Wing Insurance & Financial Services, chamber ambassador; Keith Padgett, president/CEO Boys & Girls club; Deputy Mayor Maggie Houlihan; Marilyn Phenow, PR development director; City Councilwoman Teresa Barth; Marshall Weinreb, CEO Encinitas Chamber of Commerce; Adrienne Sharp, Souplantation marketing manager; and Jim Miller, Boys & Girls Club board member. By combining high-quality, farm-fresh and scratch-made foods for a fixed price, Souplantation provides guests with the freedom to create their own wholesome meals. Souplantation in Encinitas is now open daily from 11 a.m. to 9 p.m. on weekdays and 11 a.m. to 10 p.m. on Saturdays and 9 a.m. to 9 p.m. on Sundays. For more information, call (760) 634-2500 or visit www.souplantation.com. Courtesy photo

Church Easter celebration entertains all ages ENCINITAS — It seems as though one of the bestkept secrets in town has been discovered, and this is definitely not something to keep quiet about. The Remedy Church, a brand new Church in Encinitas, had its eighth service on Easter Sunday. Families gathered to celebrate Easter with contemporary live music, an exciting performance by the flag team, and creative dramatic presentations depicting the Easter story in a relevant, contemporary way. Following the celebration service just outside of Ada Harris Elementary School people of all ages participated in the exciting Easter festival, where there was something for everyone to enjoy. The warm afternoon air was filled with live music on the outdoor stage from local band 2nd Chance, the scent of the delicious free barbecued, as well as giggles and screams from the bounce house. During the Easter egg hunt with more than 1,000

candy-filled eggs, no child went home empty handed and some were even awarded prizes for finding a “golden egg.” Hot dogs, hamburgers, grilled barbecue chicken, chips, brownies, Starbucks coffee, and even refreshing sno-cones were all served for free. The Remedy Church will be holding this event annually, along with others throughout the year. For more information, visit www.theremedychurch.info.

Above, from left, Matthew Evans, Mika Letuligasenoa and Rebekah Evans enjoy sno-cones. Right, a giant bounce house got a beautiful smile from Faith McGeoff. Below right, from left, Tua Letuligasenoa, Laura Letuligasenoa, Lala, Alexandra Suarez, Brian Evans, Jodi Tanksley and Cally Norris enjoy the free barbecue food provided by The Remedy Church. Below left, The Remedy Church hosted an Easter egg hunt with more than 1,000 eggs. From left, Neria Norris, Tanner Wilson and Mateo Quon. Courtesy photos

ENCINITAS FIRST • MAY 2010

Traditional values meet modern dentistry at Camino Dental Group

FALCON BODYBOARD SHOP

Falcon’s Bodyboard Shop recently celebrated a ribbon cutting. Pictured, from left, are Mario Valdez, a chamber ambassador and Union Bank financial services offer; Mary Purviance, manager of San Diego Trust Bank and chamber ambassador; Justin Faulconer, founder and owner; Cheryl Scott, investor; Encinitas City Councilwoman Teresa Barth; Angel Haag, president of the Encinitas Chamber of Commerce board of directors; Katherine Wichmann Zacharias of KWAC Insurance & Services, chamber ambassador. Back from left, Encinitas Mayor Dan Dalager; Sunshine Smith of Taylor Place Real Estate, chamber ambassador; Encinitas City Councilman James Bond. Encinitas native Justin Faulconer is the founder and owner of Falcon’s Bodyboard Shop. Faulconer offers excellent customer service and knowledge of a large diverse selection of high-end bodyboards and accessories, which creates a lot of fun for any age. Falcon’s Bodyboard Shop is located at 1026 N. Coast Highway 101, (760) 230-2670, hours 10 a.m. to 5 p.m. and www.falconsbodyboardshop.com. Courtesy photo

New eatery opens doors in downtown Encinitas ENCINITAS — East Village Asian Diner landed on the 101 in Encinitas and opened its doors to the public on April 5. This is not your typical Asian restaurant. East Village is decorated with exposed beams, vintage industrial-style lighting and flat screen

monitors showcasing old school kung fu and the latest sports action, all within an open and airy motif. “We’ve always wanted a place in North County to hang out and eat that wasn’t a bar, but was also not a formal restaurant setting,” owners Daniel and Michiru

Bohlen, said. “We’ve been looking for a pub-diner! East Village Asian Diner is a spot where locals and visitors alike can come and relax with some good beers and flavorful, healthy Asian food.” Daniel Bohlen, a graduate of the French Culinary

Institute in NYC, offers dishes that range from Korean, Japanese, Chinese to other Asian flavors. Prices are more than reasonable and the beers are plentiful. East Village Asian Diner ❚ see Eatery on 19

ENCINITAS — Camino Dental Group in Encinitas is a full-service dental office with specialties on site. Clinton Park DDS and Lance Rygg DDS began the practice in December 2005. Camino Dental Group practices modern dentistry, which complements their foundation in general dentistry. “Our commitment to modern dentistry gives our patients more choices,” Dr. Park said. “Modern dentistry includes digital X-rays (emit 90 percent less radi-

CLINTON PARK DDS

ation), digital record keeping, secure online registration, intra-oral cameras, Cerec CAD/CAM and much more. You can even watch a movie while you’re being ❚ see Dentistry on 18

Community Center offers Pilates class ENCINITAS — Spring Pilates Mat Classes for ages 14 through adult will run for six weeks starting on Monday, May 10 through June 21, with no class on Memorial Day. The class time is 7:15 to 8:15 p.m., the cost is $62.50 for residents, and $72.50 for nonresidents. There are also two Pilates Mat Classes running on Thursdays for seven weeks starting May 6

through June 17. The class times are 6 to 7 p.m. and 7:15 to 8:15 p.m. The cost is $72.50 for residents, and $82.50 for nonresidents. The instructor for the classes is Sandra Schroeder. The classes are held at the Encinitas Community Center, 1140 Oakcrest Park Drive. For more information, call (760) 943-2260 or visit www.EncinitasRecReg.com.

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ENCINITAS FIRST • MAY 2010

The MiraCosta College San Elijo Campus, which opened its doors in 1988, serves nearly 4,000 credit students, and hundreds more take community education classes each semester. Original artwork by local artist Tony Spineto will be on display at the Encinitas Visitor Center from May 5 through May 29. Courtesy photo

Courtesy photo

Getting to know MiraCosta’s Visitor Center welcomes campus here in Encinitas May Artist of the Month The Encinitas Visitor through his exploration of Center welcomes local artist the masters as a major influTony Spineto beginning ence in his continual growth May 5 and running as an artist. through May 29. Inspired by the As a native San ocean, in color, form Diegan, Spineto and content, Spineto believes much of his focuses on creating stylistic uniqueness works of art that capas an artist germinatture the essence of ed during his the freedom and flow sojourns to the of the sea, both in the TONY beach. Although his SPINETO simplicity of tropical artistic pathway includes seascapes, to the flashback study at the Art Institute of artistic renderings of the Southern California in surfers of the past. Through Laguna Beach, he considers a kaleidoscope of brilliant his independent acquisition colors, his honest, pure style of understanding art of meandering dry brush

strokes mixed with a unique perspective of natural objective form brings new meaning to his subject matter. Not limited to traditional topics that define the essence of ocean life, Spineto includes works that illustrate complementary surfing scenes that illustrate calm reflections brought to life through his desire to creatively meld illusions of the open, uncomplicated views of the life of a surfer in the 1960s with the elemental ❚ see Artist on 16

MiraCosta College’s San Elijo Campus may be the hidden jewel among the institutes of higher learning in North County. Nestled against the bluffs across from the San Elijo Lagoon, the Cardiff campus offers a full range of community college classes serving residents in the southern portion of the college’s district. Since 1976 when the area served by MiraCosta’s Oceanside campus expanded to include the communities of Encinitas, Rancho

FRANCISCO RODRIGUEZ Spotlight on Higher Education Santa Fe and south to Del Mar, MiraCosta administrators sought property for a permanent satellite campus more convenient to residents. After years of being housed in a storefront office and in a former elementary school in Del Mar, college officials finally selected the

perfect location for its new campus. Situated on 42 acres located on freeway-close Manchester Avenue in Cardiff, the San Elijo Campus opened in 1988 to 2,500 students — about 1,000 more than anticipated, providing the college with tangible evidence that the campus was needed and welcomed by the community. Since that opening day, the MiraCosta College San Elijo Campus has continued ❚

see Campus on 16

College faculty to speak about literature topics COAST CITIES — MiraCosta College and the San Diego County Library have teamed up to present “Get Caught Reading: MiraCosta College Night at the Library,” a speakers series

featuring college faculty discussing a variety of popular literature and original works. Keith Meldahl, MiraCosta geology and oceanography instructor, will discuss his book, “Hard

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Road West: A Historic and Geologic Tour of the California Trail,” a look at our country’s western migration during the gold rush era of 1849 TO 1853, and how geologic processes shaped the dramatic landscapes of the American West. Meldahl will speak at 6 p.m. May 6 at the Del Mar Library, located at 1309 Camino Del Mar. Jane Mushinsky, English instructor, will address the topic, “Poetry Bites Back: The Literature of Postcolonialism,” featuring a selection of poetry from West Africa and the Caribbean, among other regions, illustrating some of the effects of British imperialism still present generations after the fact. Mushinsky’s lecture will be held at 6:30 p.m. May 11 at the Encinitas Library, located at 540 Cornish Drive. Holly Ordway, English instructor, will discuss author C. S. Lewis in a lecture titled “Further Up and Further In: C. S. Lewis’s Narnia and More,” in which she will talk about Lewis’s works of science fiction and nonfiction, as well as the Narnia series. This lecture will be held at 11 a.m. May 15 at the Rancho Santa Fe Library, located at 17040 Avenida de Acacias. All lectures are free and open to the public. For more information on the lecture series, contact Cheryl Broom at cbroom@miracosta.edu or call (760) 795-6612.

ENCINITAS FIRST • MAY 2010

OFF TRACK GALLERY

The city of Encinitas received an award from The American Shore and Beach Preservation Association on April 21. From left, Bob Crane, Sea Coast Preservation Association board member, Councilman James Bond, Pacific Station developer John DeWald, Councilwoman Teresa Barth, Deputy Mayor Maggie Houlihan, Councilman Jerome Stocks, Mayor Dan Dalager and California Coastal Coalition Executive Director Steve Aceti. Courtesy photo

City receives award for sand replenishment ENCINITAS — Steve Aceti, executive director of the California Coastal Coalition, presented City Council with an award from The American Shore and Beach Perseveration Association on April 21. The award recognizes the efforts of the city to use so-called opportunistic sand to replenish beach sand. The sand originated from the construction site of Pacific Station in downtown Encinitas. The $40 million mixed-use development at 687 South Coast Highway, anchored by a Whole Foods Market, will include 47 condominiums, restaurants, shops and offices. The monthlong sand replenishment program began in January 2009 and eventually deposited 37,000 cubic yards of opportunistic sand from the excavation of

the development’s parking garage on the beach in Leucadia. Rather than sell the sand to a cement plant, local developer John DeWald said he chose instead to give the sand to the city The process to get the sand from the construction site to the beach took more than a year DeWald said. A dozen federal, state and local agencies including the U.S. Environmental Protection Agency, U.S. Army Corps of Engineers, U.S. Fish and Wildlife Service, SANDAG and the California Coastal Commission were involved in granting approval for the project. Past recipients have been municipalities or counties that have participated in the more traditional “dredge and fill” sand

replenishment projects. “This is the first time the award has gone to a city for an opportunistic sand project,” Aceti told the council. “This is a huge compliment to the city,” Aceti said. He also presented the council and DeWald with sand samples taken from the project as mementos of the effort. Bob Crane, board member of local group Sea Coast Preservation Association, lauded the project. “It underscores the importance of the public private partnership that this type of project exhibits,” he told the council. “Now we actually have a model we can use in other places,” Crane said. A similar project was undertaken. “It’s great to be a citizen of Encinitas and get an award like this,” Crane said.

Great fashion receives new life at Classy Closet ENCINITAS — A new women’s consignment boutique opened its doors March 22 in the Henry’s shopping center in Encinitas. Owner Nathalie Phillips chose the store’s site carefully because of its central location and the availability of parking. Classy Closet is a family-owned business run by Encinitas resident Phillips. Born in Belgium and raised both there and in the Caribbean, Phillips began

her career as an interior architect. She previously owned a children’s clothing boutique in Antigua. With her husband, Matt, and two small children, they decided to plant their roots in Encinitas. “Opening a new boutique in this economy is

both exciting and frightening,” Phillips said. She noted that it happens to be the perfect climate for this type of business. “We offer an inexpensive way to shop, a way to recycle and improve on ❚

see Closet on 13

Off Track Gallery recently celebrated its new location with a ribbon cutting. Pictured are Laura Lowenstein, San Dieguito Art Guild membership chair; Deborah Van Huis, San Dieguito Art Guild Paint Rag editor; Rose Marie Caputo; Diane Goodman; Paul Richter; Bruce Stewart (cutting the ribbon), San Dieguito Art Guild president; Cheryl Ehlers; Rita Hohweiler-Cecil, San Dieguito Art Guild Wall Art chair; Joan Grine, past San Dieguito Art Guild president; Carol Korfin; and Bobbi Harrington. The Off Track Gallery is located in the Lumberyard Shopping Center just behind Starbucks and St. Tropez on Highway 101 downtown Encinitas. The gallery showcases the work of more than 100 artists in a range of media including watercolor, oil, pastel, photography, sculpture, gourd art, glass, ceramics, fiber arts, mosaics, mixed media and handmade, one-of-a-kind jewelry. The gallery is staffed entirely by volunteers — members of the San Dieguito Art Guild. The guild, now in its 45th year, is a nonprofit corporation. This, and the fact that there is no paid staff, enables the artists to sell their artwork at prices which are affordable and reasonable. For more information, visit www.offtrackgallery.com.

Get results for your business with Stacy Justin Advertising ENCINITAS — Encinitas resident Stacy Justin couldn’t have picked a better place to start her advertising and marketing business. Her specialty of health and fitness is right at home in a city where healthy lifestyles and an array of available outdoor activities reign supreme. Stacy Justin Advertising started in January 2009. Justin joined the Encinitas Chamber of Commerce to get involved in the community, network and volunteer. Justin said her busi-

STACY JUSTIN

ness has a lot to offer the community. “It’s a forward-thinking, creative marketing company for local businesses in

Encinitas,” she said. A longtime resident, Justin loves the area where she lives and works. “I’ve lived in Encinitas for 22 years and am proud to call it my home and community,” she said. In her free time, Justin can be found enjoying everything the area has to offer. Her favorite things ❚ see Results on 12

left, Belmont Village Senior Living REMEMBERING From Executive Director Inan Linton celebrates the of the American Heroes Portraits of Service photography exhibit with photograHEROES opening pher Thomas Sanders, Encinitas Deputy Mayor Maggie Houlihan and Belmont Village resident and veteran Dan Chesivoir. Chesivoir’s portrait is pictured in the foreground. The portraits are a permanent exhibition at Belmont Village Senior Living Community of Cardiff. Call (760) 4368900 to schedule a viewing. Courtesy photo

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GREG’S NCA ENTERPRISES

“Captain Lou, The Fobot,” by artist Kris Nelson of Oceanside. Courtesy photo

City hosts 2nd Environmental Art Exhibit ENCINITAS — The city of Encinitas will present the second annual Environmental Art Exhibition at the Encinitas Library through Environment Day on June 6. This year’s theme is Recycle, Reclaim, Repurpose. Sixty-eight artists from throughout Southern California submitted entries; 29 were juried into the exhibit. “The Commission for the Arts opened the exhibition up to all Southern California artists to encourage work in this media,” said Jim Gilliam, arts administrator for the city. “The four exhibit categories — wall hanging, free standing, fashion and invention — are broadbased to allow for a diverse array of recycled artworks.” “Of the many exhibits the city puts on at the library, this one brings the most smiles,” said Encinitas Librarian Sandy

Housley. “Submitted artworks are considered ‘environmental art’ if they are entirely, or primarily, composed of at least 85 percent materials that would otherwise have been disposed of in waste streams,” said Erica Buxbaum, chair of the Commission for the Arts. “We want people to look at trash in a new way,” said Rodney McCoubrey, Encinitas ❚

see Exhibit on 13

“Staying on Track,” by artist Kathy Miller of San Diego. Courtesy photo

Greg’s NCA Enterprises recently celebrated a ribbon cutting. Pictured from left are Landee Schmaltz, Cladee Schmaltz, Kalli Frampton, owner Greg Nicita, Riley Garcia, Gabe Caligiuri, Ted Caligiuri of Coldwell Banker Commercial, Dani Kroeger and Allie Kroeger. The three small children pictured are Ruby Hammond, Oliver Garcia and Tadee Schmaltz. One of the elements Greg’s NCA Enterprises prides itself on is bringing safe, modern fun zone equipment to local community events. Visit Greg’s Rides at the Escondido Street Fair on May 16 and the Solana Beach Fiesta Del Sol June 5 and June 6. Visit www.gregsrides.com or call (619) 698-7916 for more information. Courtesy photo

Farmers Insurance a name you know, trust ENCINITAS — Farmers Insurance Groups has been around for decades. It was founded in 1928 and the Encinitas District Office was established in 1995. Rob Fukutomi was appointed as the district manager of the local office in August 2009. “As a district office, we partner with agents of Farmers Insurance and Financial Services to ensure our customers receive the highest standard of customer experience, to ensure product excellence through awareness of offerings that meet our customers’ needs, and ultimately create sustained

ROB FUKUTOMI

agency excellence that will continue to differentiate Farmers as customer-driven market leaders,” Fukutomi said. The Farmers Insurance Groups operates like a family. “Working with agents

#1 In La Costa since 1982

Lynn Smith

Patrick Boyle

Vicky Farinelli

who are independent contractors, our motto is ‘as a Farmers Agent, you’re in business for yourself but not by yourself,’ Fukutomis said.

Longtime business owners and residents know the many benefits of being a member of the Encinitas Chamber of Commerce. Fukutomi has another reason. “I am new to the area and see the chamber as a great place to network and develop some roots in the ❚

see Insurance on 12

ENCINITAS FIRST • MAY 2010

NEW LIFE CENTER FOR HEALTH & WELLNESS

Results continued from 9 to do in Encinitas are go to the beach, run, do yoga and eat at restaurants on Highway 101. One thing Justin would like to let potential clients know about her business is that she will deliver results. “I can increase revenue

Insurance continued from 11

New Life Center for Health & Wellness celebrated a ribbon cutting recently. Pictured from left are David Lam; Edward Jones financial consultant and chamber ambassador; Garek Desch; Aboo Nasar, MD board-certified in anti-aging, internal medicine and geriatrics; Kim L. Desch, BSN, NP; Mary Purviance, chamber ambassador and manager of San Diego Trust Bank; and Sunshine Smith of Taylor Place Real Estate, chamber ambassador. New Life Center for Health & Wellness uses the latest in diagnostics to uncover your unique health issues. Then they use natural, nontoxic and bioidentical therapies to design a treatment plan that both treats and prevents illness. They offer integrative medicine, anti-aging, targeted nutraceutical therapies, weight management and supportive cancer care as well as general health and disease prevention. Stop getting your health advice from the back of a vitamin label … let their experienced team of physicians and nurse practitioners help you take control of your health. Call (858) 682-4078 for an appointment. New Life center for Health & Wellness is located at 700 Garden Road, Ste. 200 in Encinitas. Courtesy photo

From left, David Lam, a chamber ambassador and financial advisor with Edward Jones; Encinitas City Councilman James Bond; Mary Purviance, a chamber ambassador and senior vice president and manager of San Diego Trust Bank; Encinitas Deputy Mayor Maggie Houlihan; Marilyn Phenow, PR development director; Encinitas City Councilwoman Teresa Barth; Genevieve Wing, chamber ambassador with Wing Insurance & Financial Services; Manual Rocha, Souplantation general manager; Jim Miller, Boys & Girls Club board member; Marshall Weinreb, CEO Encinitas Chamber of Commerce; Keith Padgett, president/CEO Boys & Girls Club; and Souplantation’s Tomato Head Mascot. Youth from the Boys & Girls Club kneeling are Lance Casillas, Jessica Casillas, DJ Sarver and Donavan Sarver. Courtesy photo

Souplantation raises $10K for clubs ENCINITAS — Souplantation, an award-winning restaurant specializing in made-from-scratch soups and salads, raised $10,000 for the Boys & Girls Club of San Dieguito at its preview fundraiser event held March 18 through March 20. More than 1,800 guests dined at Souplantation’s new Encini-

tas location and paid just $5 for an all-you-can-eat experience, of which Souplantation donated 100 percent to the Boys & Girls Club of San Dieguito, an organization dedicated to providing positive activities to develop the education, health, selfesteem and character of youth.

“Our employees and guests look forward to these events because it gives us a chance to help the local community. Working with the Boys & Girls Clubs of San Dieguito has been a rewarding experience for our whole team and we are extremely proud to have partnered with them,” said Tatiana

Penix, general manager of Souplantation. Souplantation seeks to be a vital and contributing part of each community it operates in. To reach this goal, restaurants offer a “Fun-Raiser” program through which charities, churches, schools, athletic ❚ see Souplantation on 15

community,” he said. “As a district office, we bring to Encinitas the presence of the top insurance company in California, offering those with an entrepreneurial spirit the chance to be associated with one of the worlds most established insurance businesses,” Fukutomi said. Although relatively new to the area, Fukutomi has quickly figured out what makes Encinitas great. “The people are fantastic and, of course, the location,” he said. “My family and I are

Law continued from 4 $26,000 in unsubsidized costs. The tax credit grows to 50 percent of insurance costs in 2014, but it disappears completely two years later. Taxes and Fees. The bill imposes $569 billion in new and higher taxes on businesses and individuals. New taxes on pharmaceutical companies (beginning in 2011), medical devices (beginning in 2013), and the health insurance sector (beginning in 2014) will be passed on to every American in the form of higher prices and premiums. Beginning in 2018, a 40 percent excise tax will be imposed on employersponsored health premiums that exceed $10,200 for single coverage and $27,500 for family coverage. Upper income earners are targeted for additional tax hikes. Beginning in 2013, the Medicare payroll tax will increase 0.9 percent for individuals earning more than $200,000 ($250,000 for married couples filing jointly).

Tech continued from 4 virtual machine can be run on many computers at once; if one computer fails, the others can keep the software running. Finally, virtualization can make it easy to demo new software or changes to existing programs since

in any business — big or small,” she said. Stacy Justin Advertising is open Monday through Friday from 7:30 a.m. to 4:30 p.m. For more information about Stacy Justin Advertising, call (760) 2301707 or visit www. stacyjustinadvertising. com.

still getting acclimated but we love the beach and the shopping,” he added. “At Farmers, our business is built up by owners of each individual agency,” Fukutomi said. “Our agents are highly trained professional who make certain that your family or business is insured properly.” Farmers Insurance Groups Encinitas District Office is located at 531 Encinitas Blvd. Suite 202. They are open from 9 a.m. to 6 p.m. Monday through Friday and additional hours by appointment. For more information, call (760) 436-2414 or visit farmersagent.com/ rfukutomi.

That equals an extra $2,250 per year in taxes for a family earning $500,000. Further, income thresholds are not indexed annually, meaning that every year more taxpayers will be subject to the payroll tax increase. Those same households will face a 3.8 percent Medicare tax applied to net investment income, which captures income from interest, dividends, capital gains, and some profits from investments in partnerships and S-corporations. In addition, the law curtails several positive features of the health care system designed to promote individual initiative and private sector efficiency. For example, caps on tax-free Flexible Spending Accounts (FSAs), which are used to reimburse some medical bills not covered by insurance, have been cut in half to $2,500, and overthe-counter medications will no longer be considered a qualified medical expense. Learn more at www.uschamber.com/he althcare.

each virtual machine is isolated from the others. If you crash one, the others can continue to run without interruption. Controlling costs, maximizing your investments, enhancing your flexibility, and eliminating redundancy in your operations are all benefits of virtual computing.

ENCINITAS FIRST • MAY 2010

Closet continued from 9 savings.” “I live and work in Encinitas and the chamber is a great organization to be part of,” Phillips said of her reason for joining the Encinitas Chamber of Commerce. What’s the best part about having a business in Encinitas? “You get to see a wide variety of people and I live five minutes away from my boutique,” she said. Phillips enjoys going to the parks and beaches in

Encinitas with her children and “getting a bite to eat in a cozy restaurant.” Classy Closet is aptly named, according to Phillips. “My boutique has a tranquil classy feel to it and the prices are affordable,” she said. “It is a friendly, classy atmosphere with affordable in-fashion clothes.” Classy Closet is located at 1287 Encinitas Blvd. It is open Monday through Saturday from 10:30 a.m. to 6 p.m. and closed Sundays. For more information, call (760) 230-5030 or visit www.classycloset.us

Duo continued from 5 restaurants, walk Neptune and talk to their neighbors. The Chase & Chase team works hard to be successful and they tout a real estate track record “built on empathy, commitment and results.” Windermere Real Estate is located at 1905 Calle Barcelona at The Forum in Carlsbad. Bob and Sheryl Chase can be reached at (760) 4972227 or at thechase advantage.com.

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The 27th annual Encinitas Street Fair was held April 24 and April 25 on South Coast Highway 101 between D and J streets. Encinitas residents Rick Ash and Kristen Jacobs perform as The Cat Family along Highway 101. See more from the event on Page 17.

FAIR PLAY

Photo by Daniel Knighton

Exhibit continued from 11

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library. The exhibition will be held at the Encinitas Library, 540 Cornish Drive. The library is open Monday through Thursday from 9:30 a.m. to 8 p.m.; Friday and Saturday from 9:30 a.m. to 5 p.m. and Sunday from 1 to 5 p.m.

Computer Service Center

artist and member of the organizing committee. “This show will blow your socks off!” The city will host a free Recycled Art Workshop for children and their parents,

led by artists Rodney McCoubrey and Jeremy Wright, from 9 a.m. to noon May 15 at the library. To RSVP, call Jim Gilliam at (760) 633-2746. The workshop is free; the completed artworks will be part of an outdoor exhibit displayed at the

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To I-78

ENCINITAS FIRST • MAY 2010

April Sundowner hosted by Elks Lodge in Cardiff By Suzanne Perez Swanson CHAMBER AMBASSADOR

ENCINITAS — The Encinitas Chamber of Commerce had a fun and informative Sundowner on April 20 in spite of the April showers. The event was hosted by the Elks Lodge in Cardiff. CEO Marshall Weinreb introduced Exalted Ruler of the Lodge Bill Vance, who gave a brief summary of the Elks mission and programs. Ed Przybysz, secretary of the lodge and host, made guests aware of the many activities that are open to members and the community. Donna Colbert from the District Attorney’s office gave a brief overview of the Check Enforcement Program and answered individual questions. Robin Tarr of the Jonathan Tarr Foundation entertained the crowd by

dancing a beautiful traditional hula. Marilyn Phenow, public relations development director of the chamber, reminded the guests of the upcoming A Sporting Life event on May 23. Opportunity prizes were plentiful. The drawing was facilitated by Dennis and Sunshine Smith of Taylor Place Realty. The Pot O’ Gold drawing had many putting on glasses so that they wouldn’t miss the number on their ticket but the winner had left early so the $125 plus an additional $25 goes into next month’s drawing. The winner must be present. It was a great evening and many said they will join us for the next Sundowner on May 18 at the Rancho Santa Fe Plaza hosted by Childish Couture. Deputy Mayor Maggie Houlihan; Genevieve Wing, 3Wings Insurance; Joan Faust, San Diego Trust Bank; Donna Colbert; See you there. Chamber of Commerce CEO Marshall Weinreb; and Mary Purviance of San Diego Trust Bank. Photos by Suzanne Perez Swanson

Mayor Dan Dalager and Gloria Curry, Elks Lodge coordinator.

Pat and John Reinhardt of Reinhardt Insurance Services.

Encinitas City Councilwoman Teresa Barth with Bryan Brower of the Elks.

Suzanne Perez Swanson, Business Blossoms florist, with guest Rock Swanson of Bull Moose Energy.

Donna Colbert, area director with the District Attorney’s Check Enforcement Program, was the guest speaker.

Robin Tarr helps to make the crowd think of summer vacations by performing the hula.

Bob Gatinella and Angel Haag, Encinitas Chamber of Commerce president.

Bill Vance, exalted ruler, with chamber CEO Marshall Weinreb.

Shirley Randall and Robin Tarr, Jonathan Tarr Foundation, with JTF’s new cookbook.

Deputy Mayor Maggie Houlihan; Marilyn Phenow, development director for the Encinitas Chamber of Commerce; Nettie Nelson of Nettie’s House; and Mary Purviance of San Diego Trust Bank.

Sunshine Smith of Taylor Place Realty, sells Opportunity Drawing tickets.

Mrs. Jackie Bond, Encinitas City Councilman James Bond and Dr. Kim Kelly.

ENCINITAS FIRST • MAY 2010

Souplantation continued from 12 teams, scout troops and other nonprofit organizations may raise funds by hosting in-store events. The nonprofits are invited to hold a special event in a Souplantation restaurant and a portion of all event sales will be donated back to the nonprofit. The restaurants assist in marketing the nonprofit’s event by creating master flyers for distribution and promotion. In addition, Souplantation restaurants are encouraged to participate in the community on a local level by means deter-

mined appropriate by restaurant management. Souplantation in Encinitas is now open daily from 11 a.m. to 9 p.m. on weekdays and 11 a.m. to 10 p.m. on Saturdays and 9 a.m. to 9 p.m. on Sundays. For more information, call (760) 634-2500 or visit www.souplantation.com. For more information on the Boys & Girls Clubs, visit www.positiveplacesd.org. Guests can also become a fan of Souplantation at www.facebook. com/souplantation and follow Souplantation on Twitter at twitter.com/ souplantation. Above left, volunteer and philanthropist Danny Salzhandler was named the 2010 Citizen of the year at the State of the City Dinner held in March. Courtesy photo Above, right, the Encinitas Chamber of Commerce’s board members were sworn in at the annual State of the City event held in March. From left, board member Vanessa Keller of Comerica Bank; Treasurer Melaini Peet of Union Bank; Vice President Genevieve Wing of 3 Wings Insurance; President Angel Haag, board of directors; board member Nettie Nelson of Nettie’s House; board member Lynn Banda of the Union Tribune; board member Al Delino of Al Delino Designs; and Mayor Dan Dalager. Not pictured is Secretary Suzanne Perez Swanson of Business Blossoms. Photo by Lillian Cox

Citizen of Year named at State of City Dinner

Souplantation celebrated its ribbon cutting recently for the new Encinitas location. Sherry Hodges, Assemblyman Martin Garrick’s representative, shakes hands with Souplantation General Manager Manual Rocha, while other Encinitas Chamber of Commerce members and ambassadors and Souplantation personnel look on. Courtesy photo

Encinitas Senior Citizen Commission meetings ENCINITAS — The Encinitas Senior Citizen Commission holds meetings the third Tuesday of each month at 2 p.m., excluding dark months July, August and December. The meetings are located at Encinitas City Hall Council Chambers, 505 S.

Vulcan Avenue, Encinitas, CA 92024. The role of the commission is that of an advisory body to City Council, advocating for senior services in Encinitas. All meetings are open to the general public. For more information, call (760) 9432250.

Event offers a sample of Cardiff’s best eateries C A R D I F F - B Y- T H E SEA — The first Taste of Cardiff presented by the Cardiff 101 MainStreet will take place from 5:30 to 8:30 p.m. May 20 in downtown Cardiff-by-theSea including Cardiff Restaurant Row and Bull Taco in the San Elijo State Campgrounds. Cardiff 101 MainStreet invites the public to enjoy an evening of strolling through the beautiful coastal community while savoring the very best of Cardiff’s delectable cuisine. Seventeen local restaurants will be whipping up divine tastes, and competing for votes to win the 2010 Taste of Cardiff Golden Fork Award. Attendees will cast their vote by stopping into the Cardiff 101 MainStreet

office during the event. Ticket holders will stroll from restaurant to restaurant for a small bite that captures the unique taste of their cuisine. The restaurants will begin sampling food at 5:30 p.m. and will serve those with tickets until 8:30 p.m., or until they run out of food. The three-hour window allows ticket holders to take their time as they walk throughout downtown Cardiff and provides opportunities to stop along the way to enjoy the music or to have a drink. Tickets are $20 and are available, along with a full list of participating restaurants, at tasteofcardiff. com or at the Cardiff 101 office located at 124 Aberdeen Drive in Cardiffby-the-Sea.

ENCINITAS — The Encinitas Chamber of Commerce honored local artist and resident Danny Salzhandler as the 2010 Citizen of the Year during the annual State of the City dinner for his consistent commitment and dedication as a volunteer and philanthropy with programs and services for the betterment of the community. Salzhandler is a face and name that resonates throughout the community with his passion for the 101 Artists Colony and the Arts Alive Banner fundraiser. Along with Peder Norby, former executive director of Downtown MainStreet Association, Salzhandler started the Arts Alive Banner proj-

ect that features local artists’ work on banners that are auctioned off to benefit the Downtown MainStreet Association. He has been involved from start to finish with the banner project from soliciting artists to contribute their time and talent to arranging the unveiling of the banners for the city, to hanging the banners along the Encinitas lampposts so all residents and businesses can enjoy. Salzhandler’s talent as a biosculpturist is also appreciated by city officials. In 2006, Salzhandler volunteered to create a piece of art that was gifted by the city of Encinitas to Sister City, Amakusa, Japan. Salzhandler created a work of art touching on the timeless themes of water, earth, and

sailing — three elements that describe the Sister City. “Danny is one of those guys that has talent with so much, and is willing to share it with Encinitas and others,” Mayor Dan Dalager said. “He is one of the hardest workers I know. He’s always out there getting his hands dirty, and not just relying on others to do the job.” But those who know him best are aware that Salzhandler’s love for the city extends far more than his love for the arts. He also spends time finding volunteers for community events like the Kringle Mingle in Cardiff and laying down turf and coordinating obstacle courses for the Dog Days of Summer. He has also been known to direct traf-

fic and coordinate booths at the annual Street Fair. He handcrafted the King and Queen Reef crown worn by the outstanding male and female surfers at the Rob Machado Surfer Classic. Recently he hosted a benefit to aid his good friend and well-known jazz musician Steve White, who was suffering from cancer and lost use of his vocal chords. Salzhandler’s latest pet project is the Rotary Club. “It’s something new for me. They think up incredible ideas to do for the community, and they tell me what to do, and when to show up for it. That’s a switch for me,” Salzhandler said. “I love this town — the people, the small feel of it. Can’t get enough.”

San Diego Cancer Center set to host workshop ENCINITAS — In celebration of all women for Mother’s Day, San Diego Cancer Center and Research Institute in Encinitas will host The Artful Bra Expressive Arts Playshop for cancer patients, caregivers and survivors from 10 a.m. to noon May 12. The event is free with a donation to cover material costs; space is limited and reservation is required by calling (760) 634-6661. The Artful Bra Playshop is facilitated by co-creators Alessandra Colfi, Ph.D.(c) and Nancy Kimerly, M.A. The Artful Bra Playshop provides participants with a symbolic reflection of the healing journey while decorating, deconstructing and reconstructing bras into beautiful, meaningful and “uplifting” art. Decorated bras as an art form have been used in the past to increase breast cancer awareness and as a fundraiser. Notably, quilters in South Carolina and artists in Idaho and Wisconsin have created art

as auction items with the proceeds benefiting local breast cancer activities. However, using bras as part of expressive healing arts is unique. Participants will be provided with a bra to use as a blank canvas and to decorate it using a variety of materials; the bras can be transformed into purses as well. The purpose is to use the bra as a visual, tactile, symbolic container and “support device” for the emotional challenges a woman experiences during her cancer journey and to use as a symbolic vision for the healing process. Colfi holds a Masters in Fine Arts and is a Ph.D. candidate in expressive arts therapy. Her background in design and fine art is combined with extensive studies and applications of behavioral science, counseling psychology, spirituality and academic mentorship. Colfi has been using art and its therapeutic effects for more than nine years in private and clinical settings to assist cancer patients,

Alzheimer’s seniors, developmentally and physically disabled adults and children and the general population. Kimerly is a breast cancer survivor and an active volunteer with The Scripps Foundation and Scripps Memorial Hospital Encinitas. She has firsthand knowledge of the power of art therapy in emotional healing and how that healing impacts long and shortterm physical healing. Kimlery has a master’s degree in human behavior and extensive experience helping organizations and

individuals increase their effectiveness. The Artful Bra Playshop is designed as an event of celebration, creativity and healing; it will be followed by ongoing sessions during Breast Cancer Awareness Month in October and an annual fundraiser to benefit cancer patients and survivors is in the works. For more information, contact Alessandra Colfi at (760) 724-0319. For reservations, contact the San Diego Cancer Center at 1200 Garden View Road, Suite 200 at (760) 634 6661 or visit www.sdcri.org.

Water- and energysaving rebates available COAST CITIES — For information on residential water saving and energy saving device rebates, visit: — Metropolitan Water District, through May 31, 2010: www.socalwatersmart.com

— State of California, through May 23, 2010: www.cashforappliances.or g — SDG&E, through Dec. 31, 2010: www. sdge.com/residential/ rebates.shtml

ENCINITAS FIRST • MAY 2010

Desk continued from 4 make a significant difference to keep the schools in Encinitas world class. There will be more information to follow, but please give this some thought. If you are interested in getting involved or hearing more about this initiative, we invite you to join this committee, or come to our next meeting at 5 p.m. May 17, at the Encinitas Union School District Administration Building, 101 N. Rancho Santa Fe Road.

Artist continued from 8

The Boys & Girls Clubs of San Dieguito received the Business of the Year award at the Solana Beach Chamber dinner March 25. Pictured above are Brian Jones, aide for Congressman Brian Bilbray; Marie Joyce, aide for Assemblyman Martin Garrick; Keith Padgett, Boys & Girls Club of San Dieguito president and CEO; and Mark Olson, aide for Supervisor Pam Slater-price. “I proudly accept the award on behalf of our fantastic staff and board,” Padgett said. Courtesy photo

KUDOS

Scripps continued from 1 an ambulatory surgery center and 24-hour emergency services. Despite having the busiest emergency room per bed, per capita in California, Scripps Encinitas’ ER has one of the top patient satisfaction scores in the nation. Patient care involves important outpatient educational programs such as support groups, health seminars and training relating to issues such as hypertension, diabetes, nutrition, weight management and chronic pain management. The hospital also offers amenities such as free valet parking, two tranquil healing gardens, sunlight-filled waiting areas, private patient rooms, pastoral care and pet therapy. To maintain the high level of quality care, hospital officials, civic leaders and volunteers from the community gathered last month to celebrate the start of a $200 million expansion project. The first of two phases is currently under way and includes construction of a three-story parking structure to accommodate a significant increase of cars on the campus. A three-story medical office building will attract new physicians to care for people throughout the growing communities. In addition, a two-story, 70,000-square-foot critical care building will be constructed as a new wing of the hospital. This building will house a new emergency department with 23

“For more than 45 years, the physicians and staff at Scripps Encinitas have cared for the residents of Encinitas and surrounding communities,” Carl Etter, Scripps Encinitas chief executive, said. “Coastal North County has grown dramatically in recent years, but our hospital has not expanded in nearly 20 years. Despite that, we have managed to care for our patients at the highest level possible that ranks us in the top 5 percent of hospitals in the nation. The $10 million Leichtag Family Foundation gift to Scripps Encinitas will afford us the opportunity to expand our facility to meet the current and future needs of our community.” Courtesy photo

beds, twice the number of beds on today’s unit. This expansion will double its current capacity and allow for new state-of-the-art technology and services. Of the $65 million needed from philanthropy, a historic $10 million gift was recently donated by the Leichtag Family Foundation. This has given significant momentum to The Campaign for Scripps Encinitas, which is the largest capital campaign of its kind in the history of North San Diego County. “Coastal North County has grown dramatically in recent years, but our hospital has not expanded in nearly 20 years,” said Carl Etter, chief executive of Scripps Health Encinitas.

“Despite that, we have managed to care for our patients at the highest level possible that ranks us in the top 5 percent of hospitals in the nation. The $10 million Leichtag Family Foundation gift to Scripps Encinitas will afford us the opportunity to expand our facility to meet the current and future needs of our community.” A $7.5 million gift was donated earlier by the Leichtag Foundation. “Past gifts have been very impactful,” said Dr. Michael Lobatz, immediate past chief of staff at Scripps Encinitas who was president of the community advisory board where Lee Leichtag served for many years. “The gifts to the

emergency department and the women’s birth pavilion have affected the lives of tens of thousands of people.” Lobatz reports that the latest donation will be used to purchase an MRI breast coil, digital mammagram, anesthesia machine, cardiac echo machine, laprascopic video tower, EEG, Fluroscan C-arm x-ray used during surgery and wireless monitors for the emergency room. Funds are also earmarked for renovations of the women’s imagining and outpatient lab areas. “Virtually every part of the hospital is being touched by these gifts,” he said. “Hospitals today can’t exist without philanthropy.” For more information about the Scripps Encinitas expansion plan, e-mail encinitasinfo@scripps health.org, or call (760) 6336857. The Encinitas Chamber of Commerce and its Healthcare Committee remain committed to publicizing the world-class medical facilities and practitioners who work in our great town. We aim to make it known that we are a destination for quality medical care. Over the past three months we have told a story about our outpatient, clinic and now the inpatient side of Encinitas medical care. Our plan is to continue telling more positive stories about our medical community, especially about our local and independent doctors and some of the human interest stories some of their patients can share with us.

Campus continued from 8 to grow in size and expand its curriculum. Students now enrolled at the campus can in many cases complete their degrees and certificates without commuting to the larger campus in Oceanside. With a broad curriculum of general education and other classes, both credit and fee-based community services classes, the San Elijo Campus has something to offer anyone interested in learning. The campus attracts a fair share of surfers and beachgoers, local high school graduates and others looking to expand their education without leaving the splendor of the coastal atmosphere they enjoy. But it’s not all about the kids. The San Elijo Campus also welcomes hundreds of reentry students and retirees each semester, and students who are looking to start a career, find a new career or just enrich their lives. Attending a community college can be a smart move for students aspiring to graduate from a four-year university. Not only can the first two years of a bachelor’s degree be completed less expensively, but it can be the best option for getting accepted into a university. In today’s fiscally challenging times, many four-year schools have severely restricted enrollment, making it hard for even straight-A students to get accepted right out of high school. But with MiraCosta’s transfer guarantee agreements, students can get into their school of choice, guaranteed. MiraCosta has transfer agreements with most UC schools, as well as opportunities for transfer and academic

freeze frame pictorials that surround the primary human element with integrity and soulful feeling. Spineto is genuinely cognizant of the fact that he creates works of art that can only minutely express the boundless and measureless nature of the ocean. Yet, he fully embraces the opportunity to freely express his vision of the magnificence of the ocean — its beauty, its strength and man’s ongoing desire to ride the waves. performance scholarships. MiraCosta graduates who transfer to four-year universities consistently outperform their counterparts who began their college educations at the university level. The San Elijo Campus is in the forefront providing not just academic classes, but also in offering life-enriching, community-based classes and activities. MiraCosta’s Community Services Program offers fee-based, interesting workshops, many of which are held at the San Elijo Campus. Learn a language, hone new computer skills, or take a ballroom dance class! These are the kinds of activities that keep the mind active and creative, whether you’re a full-time student, a stay-at-home mom, or retired. The San Elijo Campus also has a branch of the college’s LIFE (Learning Is For Everyone) program, a group of mostly older men and women who gather once a week, for informative lectures and other activities. The proximity of the San Elijo Campus to the lagoon has naturally led to a connection with the San Elijo Lagoon Conservancy, a local group of residents who meet regularly at the San Elijo Campus and are dedicated to the preservation and appreciation of the wildlife and waters of the lagoon. Many MiraCostans participate in this group, either as members or as lecturers. We welcome you to experience the relaxed environment, beautiful grounds, and dedication to your educational success that is the MiraCosta College San Elijo Campus. The San Elijo Campus may be hidden against the bluffs, but the jewel shines brightly as it lights the way for student success.

ENCINITAS FIRST â&#x20AC;˘ MAY 2010

More than 100,000 visitors lined Highway 101 at the 27th annual Encinitas Street Fair. Left, Cardiff resident Kaili Agyagos, daughter of DEMA President James Agyogos and Murrieta resident Alexa Butts enjoy a ride.

The 27th annual Encinitas Street Fair was held April 24 and April 25 on South Coast Highway 101 between D and J streets. Food, arts and crafts vendors, four live music stages, a childrenâ&#x20AC;&#x2122;s ride, a beer garden and more kept the crowd of thousands busy during the two-day event. Photos by Daniel Knighton

STREET FAIR

Thousands line streets for annual Encinitas fair

Above, Encinitas resident Eve Weeks dances in front of the stage while members of the CCMA perfom. Right, Solana Beach resident Ally Perlman spins to win a prize in front of a Hwy 101 salon.

Right, Encinitas resident Katie Underwood shops for sunglasses.

Above, Encinitas resident D.J. Sarver encountered a little trouble at the very top of the rock climb and had to abort. Below, local bluegrass musicians Bill Frisbie (right), James Rust and their band Superstrings entertain the crowd at the Lumberyard.

ENCINITAS FIRST • MAY 2010

SELF REALIZATION FELLOWSHIP

A ribbon cutting was held recently for the Self Realization Fellowship in Encinitas. Pictured are Diane de Matteis; Marshall Weinreb, CEO Encinitas Chamber of Commerce; Sister Yogamayee; Deputy Mayor Maggie Houlihan; Vanessa Keller of Comerica Bank, chamber ambassador; Councilwoman Teresa Barth; Siegrid Neal; Angel Haag, president of the Encinitas Chamber board of directors; Sarah Guiett, manager of SRF Books & Gift Store; Susan Duff; Dennis Smith of Taylor Place Real Estate, chamber ambassador; Sister Sarala, co-administrator of Encinitas Ashram Center; Janet Becker; Margot Watkins, Joan Faust, assistant manager of San Diego Trust Bank and chamber ambassador; Lopa Carey; Mary Purviance, senior vice president and manager of San Diego Trust Bank and chamber ambassador; and Susan Perez Swanson of Business Blossoms Florist, chamber ambassador. Self-Realization Fellowship Books & Gifts is the place to go for distinctive handcrafted gifts from India, musical instruments from tablas to tampuras, and books by SRF founder Paramahansa Yogananda, his monastic disciples, and others. The store also offers listening stations to sample recordings of spiritually inspiring lectures, chants and music. An interesting selection of historic photographs and artifacts is displayed, and, if you’re eager to learn about yoga meditation and the teachings of Yogananda (who wrote Autobiography of a Yogi at the nearby SRF Hermitage), pick up free literature there. Call SRF Books & Gifts at (760) 753-2888 or visit Tuesdays through Sundays, from 10 a.m. to 5 p.m., at 1150 South Coast Highway 101 in Encinitas.

Citizens urged to be registered for June election COAST CITIES — The League of Women Voters urges citizens to register to vote for the June 8 primary election. Citizens can register in California if they are a California resident, a United States citizen, at least 18 years of age on or before an election, and not in prison or on parole for a felony conviction. If a voter’s address or name has changed, or one wishes to change party affiliation, reregistering is required. A driver’s license or ID card with the voter’s name and current address is required. The voter registration application deadline is May 24 for persons to be eligible to vote in the California June 8 primary election and is free. Voter registration forms are available at libraries, post offices, city clerk offices, the DMV, or from the League of Women

Voters. Voters can check on their registration status on the Registrar’s website at www.sdvote.com or call the Registrar’s office at (858) 565-5800 or (800) 696-0136. Voting is a privilege of citizenship in the United States. The League of Women Voters encourages voters to become informed about the political process and how it affects their lives. To learn more about the issues and candidates, see the website, called Smart Voter, www.smartvoter.org/ ca/sd/, which displays nonpartisan election information and comprehensive coverage of candidates, as well as state and local ballot measures. The League of Women Voters never endorses or opposes candidates for public office or political parties. For more voting information, contact the league at (760) 7361608.

Photo by Claudia Henzler of HenzlerWorks

Dentistry continued from 7

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treated!” There are many benefits to modern dentistry practices. “All of this technology allows us to be more accurate and efficient with your dental care, which enables us to provide modern dentistry that’s affordable,” Dr. Park said. And there are also ecological benefits. “Our technology helps us be environmentally friendly by eliminating paper charts, reducing radiation and eliminating the waste caused by traditional impression material.” In addition, Camino Dental Group provides services for cosmetic care, orthodontics, endodontics (root canal therapy), treatment for periodontal disease, and oral surgery. “We are a preferred provider for most HMO and PPO insurance plans, offering a new patient exam for $39, X-rays and cleaning for those without insurance,” Dr. Park said. Camino Dental Group joined the chamber in order to play an active role in the community. “The Encinitas Chamber of Commerce provides a great way to stay connected and be

involved,” Dr. Park said. “The best part about having a business in Encinitas is the great community that we are able to be a part of and give back to. The community is the life blood of any city, and we are proud to be a part of it.” What are Dr. Park’s favorite things to do in Encinitas? “Being with my family, enjoying the great weather and being outdoors,” he said. “I also love golf, guitar, basketball, softball and surfing.” Camino Dental Group brings modern dentistry at an affordable price. “We love our community and love serving as your neighborhood dentist,” Dr. Park said. Camino Dental Group is located at 1340 Encinitas Blvd., Ste 100 on the corner of Encinitas Boulevard and El Camino Real, next to Bank of America. They are open Mondays from 10 a.m. to 6 p.m.; Tuesdays and Thursdays from 8 a.m. to 4:30 p.m.; Wednesdays from 9 a.m. to 6 p.m.; and Fridays 7:30 a.m. to 3:30 p.m. For more information or to schedule an appointment, call (760) 942-3900 or visit www.CaminoDental. com.

Got a business news tip? E-mail info to: EncinitasFirst@yahoo.com

ENCINITAS FIRST • MAY 2010

Eatery continued from 7 is fresh Asian comfort food at its best. With a variety of dishes such as beef power noodles, carrot-ginger soup, handmade potstickers and grilled Korean short ribs, diners are sure

Grant

to find their favorite. East Village Asian Diner is located in the heart of Encinitas, just South of E Street at 628 S. Coast Highway 101. They are open seven days and late. For more information, visit www. eateastvillage.com.

continued from 5

mit applications is 4 p.m. May 27.

under City News and Events. The application document is a fillable Microsoft Word form that can be saved on the applicant’s computer. Hard copies of the application are also available in the lobby of Encinitas City Hall, 505 S. Vulcan Ave., Encinitas, CA 92024. The deadline to sub-

Applications will be reviewed by an evaluation panel with members of five city commissions. Recommendations for funding will be forwarded to City Council; grant allocations will be determined at the council meeting July 14. For additional information, contact the city manager’s office at (760) 633-2610.

Cafe continued from 5 from 11:30 a.m. to 12:30 p.m. For more details, call (760) 943-2257. Upcoming events include: — Friday, May 7: Hot

Healthy continued from 3 schools by donating a portion of that night’s sales back to the participating school, in addition to their involvement with local PTA groups and Boys & Girls Club. Both San Diego Froots locations are open seven days a week. Call for store hours or to place a cater-

Entrepreneurs continued from 3 former U.S. president. “We were focused on a name that was recognizable but which we could build in its meaning,” DiNenna explained. “The Nixon name also hits some basic values in brand naming 101 with the ‘consonant-vowel-

Collection continued from 2 brings a valuable business service, and a personal commitment, to the community. Besides the obvious perks of having a business in downtown Encinitas, Hoar is lucky to have an additional perk. “The best part of having a business in Encinitas is that I can walk home for lunch,” he said. “I don’t, but I could.”

Fudge Birthday Recognition Party from 12 to 12:30 p.m. — Monday, May 10: Mothers Day Party from 11:30 a.m. to 12:30 p.m. — Wednesday, May 19: Bingo for Prizes from noon to 12:30 p.m. ing order. The Carlsbad restaurant is located at 2675 Gateway Road in the Trader Joe’s Shopping Center next to Board & Brew and can be reached at (760) 476-1300). The Encinitas restaurant is located at 127 N. El Camino Real in the Trader Joe’s Shopping Center between Ralphs and PickUp-Stix and can be reached at (760) 436-6300. consonant’ repetition, the ‘Ns’ on each end and the ‘X’ in the middle.” Another bonus was discovered later. “When we realized that our customers’ parents probably hated Nixon, that made it even more appealing to us.” For more information, visit nixonnow.com. One of his favorite things to do in Encinitas is bodysurf when the water is warm and the waves are breaking. “AJ Recovery Solutions is here to help small business solve past due and account receivable problems,” Hoar said. “We work from early to late to get you your money.” AJ Recovery Solutions can be reached by calling (760) 230-0100 or by visiting ajrecovery solutions.com.

Got a business news tip? E-mail info to: EncinitasFirst@yahoo.com

Hawk continued from 1 Q. As a young skater growing up in North County, what decisions did you make that you feel helped shape your success? Tony Hawk: Staying active and focused in my chosen activity. Even though skating wasn’t globally popular, I had plenty of support in North County. If I had lived somewhere else, I would have probably been discouraged and given up. Q. Discipline plays a big role in all top athletes’ careers. Can you explain how discipline has factored into your success? Tony Hawk: I refused to

Done continued from 1 bang-up success. The upcoming A Sporting Life health and sports fair is expected to become an annual celebration of wellness for our children. I am most proud of the Education and Healthcare Committees we have established, along with the Arts in Business program. It is expected that the Education Committee will create a business partnership between each classroom in our three school districts and a local business. Through the

Calendar

A Sporting Life: Changing your health and well-being through sports Encinitas is known for being a health-conscious city, which is why so many world-class athletes work, live and play here. May 23 is a day for you to find out firsthand how and why well-prepared athletes are successful in life. This is a day for the entire family to eat, play, listen to music and most importantly, to be able to hear from experts in sports and medicine as to how to lead a healthier life. Yes, we are fortunate to have Encinitas’ own legendary skateboarder Tony Hawk and a few of his

buddies perform on Hawk’s own half pipe, but there will also be another almost 30 world champion athletes from a myriad of sports there to speak with the families and to give their own perspective on how necessary it is live a healthier lifestyle. This might just become a signature event for our town and many of our local businesses will have booths stationed around the field to help us raise money for local charities. Make sure you come and support this most exciting day.

give up on a goal (like learning a trick) even at the expense of injuring myself. I had to realize my potential no matter what. Q. What advice do you

have for youngsters who aspire to achieve success similar to what you and your peers have achieved? Tony Hawk: Don’t give up. Setbacks and discour-

agement are simply challenges to see if you have what it takes to persevere and succeed. Stay healthy, stay active and enjoy yourself.

Healthcare Committee we are producing a monthly story in the newspapers to tout Encinitas as a medical destination of significant credibility, which it hugely deserves. Also, we are sponsoring a series of monthly panel discussions with the Encinitas Library to give the public an opportunity to meet worldclass doctors and learn volumes about today’s key wellness issues. At the end of the day, I am very proud of today’s Encinitas Chamber of Commerce and what it is currently achieving and what it stands for. This

town is great and it needs and deserves a quality Chamber of Commerce and it now can boast one. So what’s next?Well, for the chamber it is now time for a new leader. The table is set and the momentum is strong, so now it needs an ambitious and youthful new “sheriff,” as the current “marshal” feels he has done his job and must move onto something else. I feel that I achieved what I set out to do and enjoyed the challenge. Now I would like to find another opportunity, locally I hope, where I can apply my

energies and lifetime of experiences. I have grown to love and respect Encinitas, and have made hundreds of new acquaintances, many of whom I hope to continue to work with. My expectation is to stay involved with the chamber, especially with the Education and Healthcare Committees. We have a new and growing board of directors, whom I expect will take my vision and grow with it. I truly feel that I have done all I could do and feel excited for the chamber and for my next opportunity. So for now I must say so long, but not goodbye.

May 16 sd.com/Promotions/BikeTo the Encinitas Library. For Carl Verheyen and Steve WorkDay.aspx. more information, visit continued from 2 Trovato will perform at 1 www.cityofencinitas.org. 7:30 p.m. May 14 the p.m. May 16 at the San May 23 Encinitas Library. Visit Dieguito Heritage Museum. A Sporting Life Health May 30 www.etcinfo.net for more Family Festival will be held A Klezmer Concert: information. May 18 from 10 a.m. to 5 p.m. May Alexander Gourevitch and Words Aloud, an open 23 at the Oakcrest Middle Freilachs will take place at 1:30 May 15 mic night, will be held at School Upper Field. For p.m. May 30 at the Encinitas The city of Encinitas 5:30 p.m. May 18 at the more information, visit Library. Visit www.sdcl.org to 5K/1K event will be held Encinitas Library. For more, www.asportinglife.org. learn more. May 15 as part of the visit www.sandiegowriters. Encinitas Sports Festival. org. May 23 ONGOING Get more information about Arts Alive Banner the 5K and the festival at May 19 Auction will be held at 2 Farmers Market www.encinitasrecreg.com. Author Cathy Mayer will p.m. May 23 where 101 artist Sundays from 10 a.m. to give a lecture at 6:30 p.m. banners will be for sale at 2 p.m. at Paul Ecke Central May 15 May 19 at the Encinitas Cardiff Town Center. For Elementary School Coast Keeper is hosting a Library. For more informa- more information, visit Sundays from 2 to 5 p.m. Moonlight Beach Cleanup tion, visit www.encinitas www.101artistscolony.com/ at Flora Vista Elementary at 9 a.m. May 15. For more libfriends.org/Events.php. events/artsalive.aspx. School information, visit www.sd coastkeeper.org. May 19 May 23 Yoga for Seniors Lux@Night will be held Coastal Communities Mondays at 2 p.m. at the May 15 from 7 to 9 p.m. May 19 at Concert Band will perform a Encinitas Community and Lagoon Day will take the Lux Art Institute. The 21- concert at 2 p.m. May 23 at Senior Center place from 10 a.m. to 3 p.m. and-older event is spon- the Encinitas Community Wednesdays at 3 p.m. at May 15 at the San Elijo sored by Supervisor Pam and Senior Center. For more the Cardiff Library, www. Lagoon Nature Center. For Slater-Price and the county information, visit www. silverageyoga.org. more information, visit of San Diego. There is a $5 cccband.com. wwww.sanelijo.org. suggested donation at the Horseshoe Pitching door. May 25 Age 12 and up, Tuesdays May 15 EmbroidMe’s third and Thursdays at 5 p.m. at The San Dieguito May 20 annual “hair drive” to bene- Oakcrest Park. For more Heritage Museum’s 22nd A Taste of Cardiff will be fit Locks of Love will take info, call (760) 436-5166 annual barbecue will be held from 5:30 to 8:30 p.m. place May 25 from 5:30 to held at noon May 15. For May 20 with more than 15 7:30 p.m. in the upper park- Encinitas Library Figure more information, visit local restaurants participating lot of EmbroidMe, 191 N. Drawing Group www.sdheritage.org. ing in downtown Cardiff. El Camino Real #202. For Will take place from For more information, visit details about the event and 12:30 to 3:30 p.m. Fridays May 16 www.tasteofcardiff.com. hair donation requirements, from April 2 to April 30 at The Encinitas Sprint call (760) 943-8022. 540 Cornish Drive. Call (760) Triathlon will take place May 21 942-8738 for details. from 6 a.m. to 2 p.m. May 16 Bike to Work Day is on May 25 at Moonlight Beach. For May 21. For more informa“Dirt the Movie” will be more information, visit tion, visit www.icommute shown at 6 p.m. May 25 at www.encinitasrace.com.

ENCINITAS FIRST • MAY 2010