www.encinitaschamber.com
Volume 6, Issue 1
Grant program funds concerts
Routing slip Share Encinitas First with others in your organization:
INSIDE
By Lillian Cox ENCINITAS — The California Quartet with composer-in-residence Matthew Tommasini will offer a five-part concert series beginning this month and continuing through June at the Encinitas Library. The series is made possible by $2,500 received from the City of Encinitas and Mizel Family Foundation Community Grant Program. “I, along with my colleagues in the California Quartet and composer-inresidence Matthew Tommasini, am thrilled to have received the support of
The Chamber of Commerce CEO looks forward to events in the new year, including dining, sports and education for everyone PAGE 4
More and more, surveys are showing positive signs and optimism around the state of the economy PAGE 4
Local businesses cooperated to help raise money for children fighting life-threatening illnesses
❚
PAGE 6
KRINGLE MINGLE
MiraCosta helps future business leaders get their start with its entrepreneurship program
RETURN SERVICE REQUESTED P.O. Box 232550 Encinitas, CA 92023
PRSRT STD U.S. POSTAGE PAID ENCINITAS, CA 92024 PERMIT NO. 94
PAGE 3
January 2010
The Cardiff 101 Chamber hosted its second annual Kringle Mingle on Dec. 10 at the Cardiff Town Center’s North Courtyard. Guests enjoyed holiday music, craft vendors, a visit from Santa Claus, hot chocolate and lots of holiday raffles with great prizes donated by local merchants. Above, Cardiff architect Tom McCabe’s grandson Austin Gogna enjoys the jingle bells. Photo by Bruce Meyer
Sundowner shines brightly at garden By Jason Land ENCINITAS — At the newly christened San Diego Botanic Gardens, the Encinitas Chamber of Commerce held its monthly Sundowner amidst the holiday lights adorning every tree and bush on the grounds. It was a magical setting, despite the nearfreezing temperatures. The president of the gardens, Julian Duval, was on hand to tell about the name change. “For years we’ve had people not know we had a botanical garden in North County. Often times the public thought we were some sort of bird refuge. We changed the name so that all of San Diego can come and enjoy it.” This month the Sundowner was a more relaxed, family-oriented event. Santa was on hand to hear requests for Christmas morning. A fire ❚
see Sundowner on 14
Holiday lights adorn the gazebo at the San Diego Botanic Gardens.The next Sundowner will be held from 5:30 to 7:30 p.m. Jan. 19 the Frogs Fitness & Medi-Zone Wellness, 780 Garden View Court. Photo by Daniel Knighton
see Concerts on 10
Business, art band together ENCINITAS — The Encinitas Chamber of Commerce moves ahead with its newest program, merging the city’s arts and business communities with Art in Business. A committee has been formed to launch the program, made up of Encinitas City Administrator for the Arts Jim Gilliam, Leucadia Art Gallery owner Morgan Mallory, artist and executive director of Downtown Encinitas Merchants Association Dody Tucker, Phleger Gallery owner Eric Phleger and artist Debbie Schaefer, along with many others. The chamber, backing up the initiative, is working with committee members to gather together the active artist community that is part of the very fabric of Encinitas. “The real key is to find local businesses — banks, restaurants and such — that have an interest in displaying original art on their walls, and getting them signed up for this program,” Gilliam said. “After starting the city hall gallery in 2001 and then the gallery ❚ see Together on 13
2
ENCINITAS FIRST • JANUARY 2010
Calendar The next Encinitas Chamber of Commerce
Sundowner will be held from 5:30 to 7:30 p.m. at the Frogs Fitness & Medi-Zone Wellness, 780 Garden View Court. Expect great food, drinks, raffle prizes, speakers and more.
Tuesday, January 19 Jan. 7 The film “Plein Air Painters of Santa Ysabel California” will be shown at 6:30 p.m. Jan. 7 at the Encinitas Library, 540 Cornish Drive. Visit www.sdcl.org for details. Jan. 8 An Artist Sketch Jam will take place at 7 p.m. Jan. 8 at Studio 2nd Street, 528 2nd Street. Visit www.studio2ndstreet.com for details.
at the San Dieguito Academy Theater, 800 Santa Fe Drive. Visit www.sduhsd.k12.ca.us/sd for details. Jan. 9 Hutchins Consort will perform the concert Musica de los Californios 1 at 10 a.m. Jan. 9 at the Encinitas Library, 540 Cornish Drive. Visit www.hutchinsconsort.org to learn more.
Jan. 14 Jan. 8 Si n g e r / s o n g w r i t e r Comedy Sportz will Christopher Dale will take place at 7 p.m. Jan. 8 ❚ see Calendar on 15
Above, a ribbon cutting was held in December for Childish Couture in Encinitas. From left, Suzanne Smith of Taylor Place Real Estate, chamber ambassador; Cody De Marino; Debbie Caligiuri, membership director Encinitas Chamber of Commerce; Diane De Marino, co-owner of Childish Couturel Vanessa Keller, Comerica Bank assistant manager, chamber ambassador; Dee Soto, Comerica customer service representative; Erika Patron, co-owner of Childish Couture; Jeff Bibler, Better Report Card Tutors, and chamber ambassador; and Katherine Wichmann Zacharias, KSWZ Insurance Services and chamber ambassador. Childish Couture is an infant and children’s boutique where you’ll find a unique selection of styles for infants to pre-tweens. Childish Couture has a variety of designs, brands and styles supporting many local designers and moms, so if baby shower shopping for a mom-to-be is on your to-do list, be sure to visit Childish Couture for the perfect gift at Rancho Santa Fe Plaza, in the Champagne Bakery Courtyard, at 162 S. Rancho Santa Fe Road, E-30 Encinitas. Call (760) 230-6000 or visit www.childishcouture.com for details. Courtesy photo
Let Seaside Janitorial take care of the dirty Noesis Consulting offers support little details for you for technology-related services
CHAMBER
PROFILE ENCINITAS — Seaside Janitorial Service is a commercial cleaning service dedicated to customer service and satisfaction. They specialize in providing cleaning services to small- and midsized companies in and around North County. Owner David Doyle started Seaside Janitorial in August 2009. “Our company is founded on the belief that our cus-
Doyle said when asked what his business can bring to the city. When asked what the best part about having a business in Encinitas is, Doyle’s answer was simple. “Being in Encinitas!” Doyle names surfing and anything outdoors as his favorite Encinitas activities. “We offer a quality service at a competitive price,” he said. “We will never take your business for granted.” Seaside Janitorial Service uses green cleaning products and every member of the team is trained in cleaning techniques for efficient and
CHAMBER
PROFILE CARLSBAD — Noesis Consulting Group, Inc. provides clients with a broad range of technology-related services, including infrastructure design/implementation/ support, helpdesk outsourcing, desktop support, application development and business process analysis. Noesis began in 1993 in Encinitas and Carlsbad. “We believe that all business relationships are personal, and that a professional services company such as ours ultimately succeeds on
Noesis consultants from left, Dan Stringfellow, Shane Mathus, Mike Stringfellow, Rob Pérez, Kristen Boursaw, David Salinard, Jeffery Charles and Christian Kuebitz. Not pictured are David Elder and Yessika Alvarez. Courtesy photo
the strength of those relationships, earned and built over time,” consultant Jeffrey Charles said. “Our roots are deep in
Encinitas, and by joining the ty,” Charles said. Encinitas Chamber of What can Noesis offer Commerce we hope to Encinitas? “We will bring an strengthen our relationships ❚ see Noesis on 10 with the business communi-
Holiday Parade winners announced Relax and let Seaside Janitorial Service do the work.
tomers' needs and satisfaction are of the utmost importance,” Doyle said. “Our entire team is committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals. Doyle said he joined the Encinitas Chamber of Commerce to establish Seaside Janitorial as a respected member of the local business community and to increase exposure and business. “We bring a commitment to building a stronger sense of community in Encinitas,”
spotless results. Some of the services they offer include weekly home and office cleaning; trash out service and property rehab; building maintenance; construction cleanup; special event cleanup and preparation; move in or move out cleaning and more. Seaside Janitorial Service is located at 1019 1/2 Hermes Avenue. Open Monday through Saturday. Call (858) 361-7700 for a free estimate or visit www.seasidejanitorial service.vpweb.com for more information.
ENCINITAS — Thousands turned out to watch nearly 90 entries participate in the 2009 Encinitas Holiday Parade on Dec. 5. Festivities began with the traditional tree-lighting ceremony at 5 p.m. followed by the parade down Coast Highway 101 at 5:30 p.m. This year’s parade theme was “Season’s GreeNings,” celebrating all things environmental. Many parade entries made a special effort, trying to outdo each other to be the “greenest” entry. Judging categories this year included Most Environmentally Beautiful, Most Unusual Use of Recycled Material and Best Use of Alternative Energy.
The city of Encinitas congratulates its winners in the following judging categories. In the Best Use of Theme category, first place went to YMCA Wildcat Nation, second place was a tie between Stage Door Dance and Encinitas Country Day School, and third went to San Dieguito Mustangs Surf Team. In the Most Environmentally Beautiful category, Paul Ecke Central Elementary School Student Council won first place, with Encinitas Country Day School taking second and YMCA Falcon Nation earning third. For Best Use of Recycled Material, first place went to
the Encinitas Girl Scouts with San Dieguito Mustangs Surf Team taking second and Paul Ecke Central Elementary School Student Council earning third. In the Best Children’s Group category, first place was won by North County School of the Arts, second by YMCA Falcon Nation and third by Stage Door Dance. Best Performance of a nonband was awarded to North County School of the Arts with Southern California Icelandic Riders earning second place and YMCA Falcon Nation taking third. The Best Marching Band awards gave La Costa Canyon High School
Marching Band first place, with San Dieguito Academy Marching Band in second and the Oak Crest and Diegueno Middle School Combined Marching Band in third. For the Best Use of Alternative Energy category, first place went to the Encinitas Environmental Advisory Committee, second to The Alluvial Fan Club and third to the Southern California Icelandic Riders. The Best Overall trophy was given to the YMCA Wildcat Nation. A second place was given to Paul Ecke Central Elementary School Student Council and third to Southern California Icelandic Riders.
ENCINITAS FIRST • JANUARY 2010
3
Young entrepreneurs compete for $1K By Promise Yee ness experts to lecture and SAN MARCOS — High meet with students for oneschool and college entrepreon-one business advice. neurs put their business Initially the YEP meetings ideas to the test in the Small targeted 14 to 27 year olds Business Development who were interested in startCenter Young Entrepreneurs ing a business, Nina Lovejoy, Project competition on Dec. MiraCosta College market11. ing and YEP instructor, said. The contest culminates a Now students older than 27 semester of Young have also joined the group. Entrepreneurs Project, or “They get plugged in to real YEP, instruction for area high skills,” Lovejoy said. school and MiraCosta Lynda Lee, MiraCosta College students and College dean of community rewards top teams with services and business devel$1,000. opment, congratulated stuYEP teaches students dents for participating. Lee how to develop and run a encouraged students to keep business. Teams give their pursuing their business goals business ideas all the attendespite the present tough tion given to developing geneconomic times. She said uine companies. “We needthere are a lot of community ed to present a mission stateresources to help. “YEP gives ment, business objective, business students an early Murrieta Valley High team RetroSpecs takes home the $1,000 prize for best business idea. Students Jenessa Wittles, Kyle marketing plan and financial Wininger, Phillip Gould, and Holly Koval hold the check wearing the sunglasses their business sells. Photo by Promise Yee foot in the door,” Lee said. statement,” Kyle Wininger, Murrieta Valley High School The top five San Diego and team vice president of mar- idea is fully developed, Acute Riverside County high keting, said. team members said they school teams were invited to The top college idea to might not pursue starting present their business ideas take the $1,000 prize was the “risky” business venture. at the competition and Acute, a mental fitness “gym” To get ready for competireceived cash prizes, starting that utilizes brain building tion college students particiat $200 for fifth place up to puzzles and games to sharp- pate in biweekly YEP meet$1,000 for the top first place en thinking skills of young ings. The college program idea. adults. While the business brings in community busiThe winning team from due at signing $ down first month’s $ $ Murrieta High School develpayment payment Excludes titles, taxes, Lotus Cafe is one-of-a-kind, locally owned and operated options & dealer fees oped Retrospecs, a retail On select 2010 Volkswagen models*. — Nina Lovejoy sunglasses business. The INSTRUCTOR team decided to sell a mix of retro and contemporary student, said. sunglasses after students SOUPS & SALADS • SANDWICHES • PASTA VEGETARIAN ENTREES • FISH & CHICKEN High school students researched their peers and • SMOOTHIES • SHAKES who enroll in YEP classes found that vintage Ray-ban learn how to build an online wayfarer and oversize 1960s Open 7 virtual business. In addition sunglasses are as popular as days a week 11am-9pm to classroom instruction, contemporary sunglass community business part- styles. “We tailored our comLocated in The Lumberyard ners coach students on their pany to what they wanted,” 765 South Coast Highway 101 CD Player, ABS, Automatic business ideas. Hundreds of Holly Koval, Murrieta Valley Encinitas • 760.479.1977 students participate in YEP. High School student and $279/mo plus tax 1 at this payment #031397 www.lotuscafeandjuicebar.com
hey got plugged in to real skills.”
“T
HOMEMADE AND NATURAL CUISINE
0*
0*
0*
2010 New Jetta S for a 39 month lease* $0 security deposit, 0 first months payment Total drive off is $45.00 (dealer document fees)plus tax and license
*Mileage limitation: 39,000 miles per lease term. 20¢ per mile if exceeded. Leesee must pay for excessive wear and tear. On approved above average credit. Expires 1-31-10
2010 New VW CC Sport CD Player, ABS, Automatic $359/mo plus tax 1 at this payment #506929 for a 39 month lease* $0 security deposit, 0 first months payment Total drive off is $45.00 (dealer document fees)plus tax and license *Mileage limitation: 39,000 miles per lease term. 20¢ per mile if exceeded. Leesee must pay for excessive wear and tear. On approved above average credit. Expires 1-31-10
All advertised prices exclude government fees and taxes, any finance charges, any dealer document preparation charge, and any emission testing charge. Car art is for illustration purposes only.
3 years or 36,000 miles of NO-CHARGE Scheduled Maintenance on Every 2009 Volkswagen (Terms and conditions available. See Dealer for Details)
Drive Yours Today at
760.753.6256 1435 Encinitas Blvd., Encinitas, CA 92024 www.cookvw.com
4
ENCINITAS FIRST • JANUARY 2010
FROM THE DESK OF THE CEO
859 Second Street Encinitas, CA 92024 Phone: (760) 753-6041 Fax: (760) 753-6270 E-mail: info@encinitaschamber.com
Executive Board CEO Marshall Weinreb (858) 692-2325 ceo@encinitaschamber.com President G. Kenneth Gross Wealth Management Associates (760) 487-1582 kengross@wmacompany.com Vice President Angel Haag Primeco Education (760) 436-6076 angel@primecoeducation.com Vice President / Treasurer Melaini Peet Union Bank of CA (760) 942-4890 melaini.peet@uboc.com BOARD OF DIRECTORS Claudia Carillo San Diego Gas & Electric (858) 654-6301 ccarrillo@semprautilities.com David DaCosta Jamroc 101 Caribbean Grill (760) 274-3762 eat@jamroc101.com Denise Hardman Liberty Mutual Insurance (760) 635-1472 denise.hardman@ libertymutual.com David E. Lam Financial Advisor - Edward Jones (760) 753-1025 www.edwardjones.com Greg Petree North Coast Health Center (858) 792-0696 gapetree@americarehr.com Katherine Wichmann Zacharias Insurance & Financial Services (619) 208-7717 thewic@sbcglobal.net Genevieve Wing Wing Insurance & Financial Svcs. (760) 944-1159 wing.insurance@gmail.com Vanessa Keller Comerica Bank (760) 942-2301 vkeller@comerica.com Coleen Walsh CFO to-Go CPA (760) 230-1965 cfotogo@hotmail.com Jeremy E. Douglas VP Business Banking Wells Fargo (760) 432-5345 Jeremy.e.douglas@wellsfargo.com Maryam Rad Positive Place Montessori School (760) 230-6590 mrad@positiveplacesd.org Debbie Caligiuri Membership Director
Visitor Center Director Pat Reinhardt Visitor Center Staff Alli Heller Jake Shapiro
Advertising/Production COAST NEWS GROUP 828 North Coast Hwy. 101, Suite C 760-436-9737 E-mail: encinitasfirst@ coastnewsgroup.com SUBMISSIONS To submit articles, photos and press releases for consideration for an upcoming issue, please e-mail: encinitasfirst@yahoo.com ©2009 ENCINITAS CHAMBER OF COMMERCE
A new decade is under way and with it comes an opportunity for the Encinitas Chamber of Commerce to continue on its journey to bring more and more value to its members, as well as finding innovative ways to produce results to benefit the entire community. Planned events for 2010 include: — March 26: State of the City dinner to be held at the MARSHALL Encinitas Community WEINREB Center with many surprises and a few significant recognition awards. — June 25: At the La Costa Resort and Spa, we will be hosting a golf tournament to bene-
fit the Encinitas Educational Foundation. — May 2 will be the Sports Education Fair, featuring Tony Hawk and other world-class athletes, at Oak Crest Middle School for the benefit of two great charities. — The last Sunday in September will be the 16th annual Oktoberfest. I am very proud of the interactive committees that have already been unveiled — the Health Care, Education and Communications committees. We are working with some of this city’s most respected citizens who are diligently applying their knowledge and passion in these areas to serve the business community. The Art in Business project will get under way this month, which will be a huge support for the many artists in Encinitas.
My hope for early 2010 will be to begin a Committee for Retailers, which will include the restaurateurs as well. Already, I have a group of merchants who are signed up to help in this effort. The long-needed and long-awaited new Web site is about to go “live” and this will be a great tool for both the chamber and its members. The foundation has been laid for this chamber to move forward with the times and to regain its once successful and prominent position in the community. I am proud to be a part of this process and will continue to work to make it clear that being a member of the chamber is something to feel good about. Together we will succeed.
Companies giving back to the community
Prepare for sales growth and profitability in the new year
By Tom Donohue
Day by day, optimism is overtaking the gloom of the recession. Now is the time to seize opportunity and prepare for sales growth and profitability in the coming year. The Conference Board reported that its index of leading economic indicators rose for a sixth-straight month in September to a two-year high. The mood among entrepreneurs is decidedly upbeat. In a survey by Constant Contact, Inc., an e-mail marketing provider for small businesses, 70 percent of small businesses expect to finish 2009 with moderate or significant growth. In the recovery economy, strengthening the value proposition between a company and its customers will be more important than ever. “People will continue to buy things; they’re just being more careful about who they buy from,” observes John Jantsch, author of “Duct Tape Marketing” and a noted small business expert. Create growth through customer focus Staying close to your customers and continually ask-
PRESIDENT AND CEO, U.S. CHAMBER OF COMMERCE
Although 2009 was a difficult year for American families and businesses, the economy is finally turning the corner. There is still much to be done, but we can be confident that things will get better in 2010. In the meantime, let’s set aside any discussion of health care reform or climate change to focus on something that never gets as much attention as it should— giving back to the community and to those in need. Americans are generous— even when the chips are down. They donate their time and their money to lift up those who are less fortunate. And although it often happens quietly, American businesses continue to do their part. Recently, the U.S. Chamber’s Business Civic Leadership Center, or BCLC, hosted its 10th annual Corporate Citizenship Awards Dinner to honor those companies that make a positive impact in the United States and around the world. Here are this year’s award recipients: U.S. Community Service — UPS established its national Road Code program, a four-week teen safe driving course, to raise public awareness about the importance of safe teen driving. UPS has provided a three-year $1.5 million grant to local Boys & Girls Clubs to implement the program across America. International Community Service — Abbott engages in a public-private partnership with Tanzania to modernize the country’s health system and provide testing and treatment to HIV patients. Nearly one in three people on HIV treatment in Tanzania benefit from funding, employee volunteers, and infectious disease experts provided by the Abbott Fund. To date, more than $60 million has been invested in the Tanzania program, which also provides assistance for orphans and children with HIV/AIDS. Corporate Stewardship — Wegmans Food Markets, Inc., provides support for charities, employee scholarships, and the United Way. Wegmans supplied 16 million pounds of food for hunger relief in 2008 and raised $2 million in customer point-of-sale cash donations for food banks through its Check Out Hunger Campaign. Since the Scholarship Program began in 1984, Wegmans has awarded more than $67 million in scholarships that impact about 2,500 students in pursuit of a higher education. Partnership Award — Chevron Corporation and the Discovery Channel Global Education Partnership joined efforts to establish learning centers in underserved schools in Angola, Nigeria, South Africa, Venezuela, and Brazil. The learning centers have positively affected more than 400,000 teachers, students, and community members, and have improved student motivation, academic performance, and enrollment. These companies set an outstanding example not just for the business community but for all of us. We should recognize the difference they make in the lives of so many during the holidays and throughout the year.
By W. Kenneth Yancey Jr. SCORE CEO
ing what matters to them is especially important. An increasingly powerful means for building and strengthening customer connections is through social media tools such as blogs, e-mail campaigns, Facebook, and LinkedIn. Blogs have proven their potency as a marketing tool, boosting Web site visits by 55 percent, according to a customer survey by small business software developer Hubspot. In addition, 45 percent of respondents to a BlogHer/iVillage social media survey said that they decided to purchase an item after reading about it on a blog. Expand your reach without expanding your budget Constant Contact President and CEO Gail Goodman says that small businesses should find email marketing well suited for an environment in which marketing resources are limited. And don’t forget Twitter. “A small business that is consumer-facing should think of Twitter as advertising in your local free newspaper,” says Guy Kawasaki, managing director of Garage Technology Ventures, an
early-stage venture capital firm, and a columnist for Entrepreneur Magazine. Think new, not old While other, more “conventional” marketing strategies will still have a role in the recovery economy, small businesses should look out for ways to put a new spin on their offerings. Retailers should host special events such as demonstrations and trunk shows and offer rebate programs that will repeatedly bring customers back to their stores, according to retail and luxury marketing behavior expert Pam Danziger. She also advises retailers to makemerchandise appear fresh. “Simply rearranging your merchandise can make a difference because it changes the customer experience.” Finally, make the most of peer networks, professional groups, and advisors, including SCORE mentors. Surround yourself with people and perspectives that energize you. More than 12,400 volunteer SCORE counselors in 364 offices nationwide provide free and confidential small business mentoring and training.?
Survey shows small business confidence is on the way up From www.uschamber.com Was this a holiday season full of good tidings and cheer? Yes, according to a new survey that suggests small businesses are more optimistic about this year’s holiday sales season than last year. More than half (52 percent) of small businesses surveyed by Constant Contact for its fifth annual Small Business Holiday Outlook Survey said they were optimistic that holiday sales this year would outperform last year’s sales. The statistic marks a large increase over last year, when less than a third of respondents were similarly optimistic.
More than 35 percent of sales (as opposed to just 38 the survey’s respondents percent in 2008). expressed optimism about the state of the overall economy, up from 25 percent last year. While these respondents expect holiday revenues to increase compared to last year, small businesses polled also say holiday sales are less important to annual revenue this year than in previous years. Constant Contact, an email marketing and online survey provider, also found that more small businesses used holiday-related e-mail marketing this year (89 percent versus 60 percent last year), and 43 percent expected to increase online holiday
ENCINITAS FIRST • JANUARY 2010
5
Energy Works Healing offers balanced, healthy lifestyle
A ribbon cutting was held in December for Bella Bella Salon & Boutique in Encinitas. Pictured from left are Suzanne Perez Swanson, florist and chamber ambassador; John Reinhardt of Reinhardt Insurance; Pat Reinhardt, Encinitas Visitor Center manager; Jim Deberry, Eufora president; Vanessa Keller, Comerica Bank assistant manager, chamber ambassador; Brittany Martinez, senior artist; Heather Leverelte, holistic health practitioner/skin care massage; Susan Gaudino, artistic director Cutting the Tape!; Paige Sherman, assistant manager; Reggie Gaudino, owner and CEO; Melissa Rupsa. Manager; Christina Arcaris, hair artist; Marshall Weinreb, CEO Encinitas Chamber of Commerce; Roseanne Rocco, hair artist; Debbie Caligiuri, membership director for Encinitas Chamber of Commerce; and Sunshine Smith, of Taylor Place Real Estate, chamber ambassador. “Beauty comes from within. Making our clients feel great about themselves keeps us constantly learning and looking for ways to improve. We truly love what we do for our clients! Experience the difference!” Visit Bella Bella Salon & Boutique at 399 North El Camino Real, Suite A in Encinitas or call (760) 943-7311 for more information. Courtesy photo
SOLANA BEACH — Energy Works Healing is a holistic healing center that helps people live balanced and healthy lifestyles. Around since 2004, they offer professional holistic treatments to bring wellness and balance to the body, mind, emotions and spirit. The services they offer include Reiki energy healing therapy and classes; holistic workshops and treatments; feng shui and intuitive consultations. The team at Energy Works Healing strives for professionalism, compassion and a strong spirit of service. “Our mission is to help people find health, balance, and a sense of wholeness in their lives,” owner Marcela Alva-Capristan said. She is a certified Reiki master/teacher and a feng shui
consultant. She received her community as a member of Reiki training in Boston, the Chamber of Commerce.” Mass., and has Alva-Capristan been certified to said the treatpractice and teach ments offered at the Usui System of Energy Works Natural Healing Healing are since 2004. In her designed to help practice, Alvapeople live a more Capristan has balanced and helped many indihealthy lifestyle. viduals along their “What we strive for MARCELA paths to healing, is to create a ALVA-CAPRISTAN personal empowhealthier commuerment, and self-discovery. nity,” she said. “As a feng As a feng shui consultant, shui consultant, I can help Alva-Capristan helps people local business owners to create balanced, peaceful create balanced and harmoand harmonious environ- nious environments at their ments at home and work to businesses and homes.” promote positive changes in And when she’s not helpall aspects of their lives. ing others, what does AlvaEnergy Works Healing Capristan like to do in joined the Encinitas Encinitas? Chamber of Commerce “to “I enjoy the beach, be part of a successful organ- restaurants and shopping at ization that promotes and the local stores,” she said. helps local businesses and to Energy Works Healing is have the opportunity to net- located at 781 S Nardo Ave., work with other business Suite No. 5 in Solana Beach. owners,” Alva-Capristan Hours are 8 a.m. to 7 p.m. For said. “Also, I welcome the more information, call (760) opportunity to do volunteer 846-0289 or visit www. work and give back to the energyworkshealing.com.
Wastewater District celebrates Total Woman Gym offers 50 years with new offices new celeb workout program CARLSBAD — Leucadia Wastewater District recently celebrated 50 years of service and dedicated its new facility at La Costa Avenue and El Camino Real. The district provides wastewater collection and recycled water service to communities within Encinitas, La Costa and Leucadia. It also provides recycled water for the La Costa Resort golf course. “We’re proud of all the accomplishments from our current employees and the two local residents who laid the foundation for us more than 50 years ago,” said Director Judy Hanson. “Since we’re located in a shopping center, we wanted our neighbors to join us, so we could tell them that we appreciated their patience
with our construction during the last 18 months,” said David Kulchin, Leucadia Wastewater District board president. Leucadia Wastewater District is categorized as one of a limited number of public agencies in the state that operates independently of local government. The original five board members met at a small home on Neptune Street in the early years. Today, there are still five board members that provide oversight for the district. The original facilities were constructed in the early 1960s when the district began with a 400-acre serv-
ice area. Today, the district encompasses a 9,500-acre (16-square-mile) area. In addition to safely maintaining the 190 miles of gravity pipelines and 11 pump stations that transport wastewater to the Encina Water Pollution Control Facilities, the district operates a recycled water treatment plant that provides recycled water to the city of Carlsbad for landscaping use. “We achieved funding for the approximately $9 million construction project through proactively establishing a Capital Improvement Project ❚
ing” using an individual’s own body weight as resistance and was developed by Randy Hetrick, a Navy SEAL. TRX Suspension Training builds total body strength, balance, flexibility and core stability for people of all fitness levels. It is a complete total-body training tool and cutting-edge training system to take your performance to the next level. Suspension Training allow users to self-adjust the amount of resistance they want, making it suitable for people of all fitness levels by making small changes in foot, hand or body position; this capability empowers participants to continue with training, even when
fatigue sets in. This versatility makes the TRX Suspension Trainer attractive to so many users, from elite athletes in every major sports league, all branches of the military, and fitness enthusiasts at all levels. TRX has quickly become the workout of many stars including Mary J. Blige, Jennifer Lopez, Pink, Gwen Stefani, and Jamie Pressly, just to name a few. It is the latest fitness craze and for good reason, it is an amazing workout for all fitness levels. Total Woman Gym is located at 172 North El Camino Real in Encinitas. Call (760) 753-6733 for more information.
Ride for Less with Elegance.
see Wastewater on 15
Social media not just for the ‘cool’ I was in a meeting with my New York solar client about a month ago where I was introducing them to my DAVID social media expert Roni BOYLAN Rudell who was doing a wonderful job explaining Lick the Plate Marketing how, even on a small scale, incorporating social media into their marketing mix would be a good fit for them. school and I knew this meetWell, this solar company, to ing was going to be a chalmy surprise, is way old lenge, and it was.
ENCINITAS — Total Woman Gym & Day Spa, the largest full service elite gym and day spa chain in California, recently announced the implementation of the TRX Suspension Training into all 10 Southern California locations for club members seeking a dynamic, innovative and challenging workout routine. Total Woman has been dedicated to helping women achieve their fitness, wellness and spiritual goals for the past 44 years and this training technique is the newest fitness trend available. Each location will offer TRX through personal training settings. TRX is “suspension train-
One of the comments that stuck out was when one of our managers said, “I don’t think we are cool enough for this stuff.” I wanted to jump on the table and scream “Are you crazy? Solar is one of the coolest industries going, and even if it were not, there is a place for almost any company to engage social media.” I ❚ see Marketing on 15
24 Hour, Private, Direct Rides to San Diego Airport, LAX, Long Beach Airport, John Wayne Airport, Amtrak Stations and Cruise Ship Terminals. Point to Point, City to City, Sporting Events, Nights into Town, Special Occasions, Casinos, Theaters, Concerts.
LAX SPECIAL $169
ENCINITAS TO SAN DIEGO AIRPORT $55 ENCINITAS TO SAN DIEGO DOWNTOWN $55
MEN IN BLACK TRANSPORTATION A RELIABLE TRANSPORTATION COMPANY FOR ANY OCCASSION
858.764.4467
www.meninblacktransportation.com
6
ENCINITAS FIRST • JANUARY 2010
Community braves chilly temps for a good cause By Jason Land ENCINITAS — On an uncharacteristically cold evening Dec. 17, the Encinitas Chamber of Commerce hosted a fundraiser at the Rancho Santa Fe Plaza for Conner’s Cause, a charity for families who struggle to pay for their children’s medical expenses for life-threatening diseases. The chamber worked in tandem with Karen Gliner, a chair member of Conner’s Cause, to do a smaller, more intimate fundraiser rather than a large gala at a golf course or country club. After checking in, most guests immediately flocked to the wine table and then
one of the heat lamps spread around the courtyard to take the edge off the chill. It was so frigid that you could see steam coming out of Keith Jacobson’s saxophone as he entertained the crowd with Christmas and holiday songs. However, the atmosphere was lively as people mingled and tasted new cuisine underneath the clear sky. Between the tables of food arranged by Bentley’s, Firenzi Trattoria, Meritage Wine Market and The Champagne French Bakery were other businesses that were selling their wares to help donate to the fundrais-
er. Encinitas Orchids, Childish Couture, Costco and Icons Salon were among the other businesses adding their proceeds to the total collected by the Encinitas Chamber of Commerce. Conner’s Cause was established more than 15 years ago when a 4-year-old Conner Freese was diagnosed with fatal brain cancer. As his family dealt with his diagnosis and treatment, they also had to contend with thousands of dollars of hospital bills their insurance wouldn’t cover. The charity was founded to help the families who face the same obstacles today.
The crowd eats and helps support Conner’s Cause on Dec. 17 at the Rancho Santa Fe Plaza. Photo by Jason Land
Above left, one of Encinitas Orchids’ living arrangements, complete with a luminescent spinning bauble. Above middle, Gabe and Teddy Caligiuri sit on Santa’s lap. Above right, Keith Jacobson plays holiday-themed music on his saxophone for the event. Photos by Jason Land
Joe Erdelen, Debbie Caligiuri, Sally McNeill and Marshall Weinreb. Photo by Jason Land
When your
digital life
hits a speed bump,
we’ll hop to it. Computers • Home Theater • Networking
Led by Susan Jo Humphrey (second from left), Seacrest residents Miriam Siegal, Gita Ross and Lillian Braverman support one other on their successful weight-loss journey. Courtesy photo
The good old days; a closer look at aging-related issues • • • • • • •
Network Support Audio & Video Mobile Office System Upgrades Training Data Backup Data Recovery
LIMITED TIME ONLY!
FREE!
In-Home Computer Diagnostic • Scan Hardware For Errors • Troubleshoot Problems
• Test Software for Conflicts • Recommend Solutions
WITH COUPON. EXPIRES 1-31-10
Weigh to go! As we get older, we tend to downsize in many ways, except in one key aspect: By Carolyn Brooking our weight. We know we Marketing Director should eat less, better and Seacrest Village more healthfully, but do Retirement Community we? Seacrest resident Gita Ross, 84, confided, “When I meals every day plus moved here two years ago, I desserts put on the weight.” was 20 pounds lighter. Now, Gita and two Eating three delicious full dozen other residents and
SEACREST VILLAGE
employees, including myself, are losing weight, thanks to a professional program, our dining room supervisor (and group member) and mutual support. We’re more than a group. We’re more like a party. People walking by our weekly meetings hear ❚
see Aging on 15
Free electronic waste collection ON-SITE TECHNOLOGY SOLUTIONS 888.742.2485 | www.RibbitSolutions.com
ENCINITAS — Get rid of the old and make room for your new electronics. Solana Center for Environmental Innovation and the city of Encinitas are hosting a free electronic
waste collection from 9 a.m. to noon Jan. 30. They will take “just about anything with a cord.” Solana Center is located at 137 N. El Camino Real in Encinitas, just past the
Sheriff’s Station. Donations benefit Solana Center’s community education programs. For details, visit www.solanacenter.org or call (760) 436-7986 ext. 213.
ENCINITAS FIRST • JANUARY 2010
7
Leichtag Family Foundation donates $10 mil. to Scripps ENCINITAS — Scripps Memorial Hospital Encinitas has received the largest philanthropic gift in its 45-year history with the donation of $10 million from the Leichtag Family Foundation in honor of Lee and Toni Leichtag. “There is no greater gift than to save a life, and through the generosity of Lee and Toni Leichtag and the Leichtag Family Foundation, they will help us save more lives every day,” said Scripps President and CEO Chris Van Gorder. “The Leichtags were visionaries, following in the footsteps of our founder Ellen Browning Scripps in their desire to help others. This historic gift to Scripps Memorial Hospital Encinitas provides a legacy of caring that will benefit our patients and our community for years to come. We are very grateful for their commitment to the Encinitas community and
Scripps Health's President and CEO Chris Van Gorder speaks during the press conference announcing the Leichtags’ generous donation to Scripps Memorial Hospital Encinitas. Van Gorder provided specific examples of the lifesaving care that takes place at the hospital every day, and how a gift of the magnitude provided by the Leichtag Family Foundation will help to support the top quality care that we provide, for many years to come. Courtesy photo
the health care we provide at Scripps.” The Leichtag Family Foundation’s $10 million gift to The Campaign for Scripps Encinitas supports construction of a new two-story,
60,000-square-foot critical care building with a new 27station emergency department, twice the number on today’s unit. It will double the capacity of the emergency department and
A variety of prices and flavors in top 10 wine tastes of 2009 2009 was the year of the customer in wine, food and all other aspects of the economy. The straight-up expansion of wineries, resorts, restaurants and wine shops came to a screeching halt, and cracks appeared as there were severe discounts and some closings. The smart operators did what they had to as 50 percent discounts were in evidence for high-end premium wines and restaurant menus. Small-bite menus and small portion wine pairings were the new buzz words. Argentina and Chile kept the pressure on the establishment wine countries, with lovely tasting native wines like Malbec and Camanere. The mantra of the health benefits of red wine continued to impress as the antioxidant resveratrol and its cardiovascular benefits were reported by medical experts. More than 20 of the top 100 wines of the world, reported by the respected
TASTE OF WINE By Frank Mangio Wine Spectator, were under $20 suggested retail, a symptom of the times. I attended more than 270 wine events at wineries, restaurants, hotels and special events, tasting thousands of wines, and documenting their tasting characteristics. The list contains wines that impressed me with price to value. Prices can vary and are generally what I have observed on their Web sites and in retail stores. All are equal in consideration and are not ranked 1 to 10, but are listed by alphabetical order. Web sites are listed for your further information. — Amavi Les Collines Syrah, Walla Walla, Wash., 2007. Cost is $34. The essence of great Rhone Syrah. Fantastic intensity of fruit
with the right balance of acidity. Sixteen months in French oak. Farmed sustainably. Visit www.amavi cellars.com for details. — Banfi Vintners Casillero del Diablo Camenere, Rapel Valley,Chile. Cost is $11. A touch of Cab and Syrah add to this native grape, with its dark, crimson look and taste. Toasty American oak gives it depth and structure. A true Chilean wine. Visit www.banfivintners.com for details. — Brolio Ricasoli Chianti Classico, Tuscany, Italy, 2003. Cost is $11. An incredible value for a six-year-old Italian classic from a winery that dates back to the 12th century. One hundred percent Sangiovese. This is a family created modern-day Chianti. Visit www.ricasoli.it for details. — Caymus Special Selection Cabernet ❚ see Wine on 13
Has YOUR BUSINESS been affected by the recent trend of
DOUBLE-DIGIT HEALTH INSURANCE PREMIUMS? WE CAN FIND SOLUTIONS.
Medical • Dental • Vision • Life • Disability
“Matt saved our company over 20% in premiums with our Group Health Benefits.” Charlie Sougias — Charlie’s Foreign Car Service Contact Matt Schulte 1036 Second Street Encinitas, CA 92024 760.436.5015 matthew@schulteinsurance.com
Serving the Business Community of Encinitas for over 30 Years
Lic #0A99992 #0E41781
allow for new, state-of-theart technology and services. This project is part of the nonprofit hospital’s most
extensive expansion effort in several decades, which also includes the addition of an acute care building, parking structure and medical office building. Construction on the parking structure will begin in spring 2010. “There has always been a special bond between the Leichtag family and Scripps Memorial Hospital Encinitas,” said Jim Farley, president and chief executive officer of the Leichtag Family Foundation. “Our hope is that this leadership gift will inspire others throughout North County to generously support their community hospital. It was Lee and Toni’s vision to see the hospital that had cared for them through the years continue to grow to serve North County residents for many years to come.” Prior to this gift, the
Leichtags donated more than $7 million to Scripps Encinitas. Toni Leichtag, who passed away last month, and Lee Leichtag, who passed away in November 2007, made their first donation to the hospital in 1979. Since then, the family has made gifts to the emergency department, neonatal intensive care unit and the Leichtag Women’s Health and Birth Pavilion, which was dedicated in their honor in 1993. Toni was a founding member of Circle of Life 100, a women’s service organization that supports the hospital, and she also served on the Scripps Encinitas Community Advisory Board for more than two decades. For more information, call (760) 633-7722 or visit www.campaignforscripps encinitas.org.
We Want Your News! Encinitas First wants to help you share your business news. Any type of business news you’d like to share, we want to hear. From ribbon cuttings to new hires to change of location, no news is too
big or too small for Encinitas First. Whether you’re a member of the Encinitas Chamber of Commerce or not, Encinitas First is the place to let everyone know what’s going on in local
businesses. Please submit your news to encinitasfirst@ yahoo.com. If you are submitting a picture, please include full names of anyone pictured.
8
ENCINITAS FIRST • JANUARY 2010
ENCINITAS FIRST • JANUARY 2010
SUPPORT ENCINITAS
t r o p Sutphese
LOCAL businesses
Mailed to all Chamber members. Delivered in bags to all Encinitas Businesses with a storefront.
Your Ad Here! $ y l On
59
Call for info
760.436.9737
Your Ad Here! Call for info
760.436.9737
Mailed to all Chamber members. Delivered in bags to all Encinitas Businesses with a storefront.
#1 In La Costa since 1982
Lynn Smith
Patrick Boyle
Vicky Farinelli
9
10
ENCINITAS FIRST • JANUARY 2010
Karla Ogilvie, an Encinitas resident, is the Artist of the Month for January at St.Tropez Bakery & Bistro. She will exhibit a collection of photography showing the richness of the history of Encinitas, the quirkiness of its cultures, the diversity of its citizens, and the warmth of its neighborhoods. Her photographs are limited edition prints signed and numbered. According to Epson Printing, the combination of pigments and paper has shown they have a lifespan before fading or other deterioration of more than 100 years. She published the beautiful coffee table book, ”Encinitas Insight: A Photographer’s Journal.” St. Tropez Bakery & Bistro is located in The Lumberyard at 947 S. Coast Highway 101. Courtesy photo
ARTIST OF THE MONTH
A ribbon cutting was held in December for Alan James College Group. Pictured above from left are Sunshine Smith of Taylor Place Real Estate, chamber ambassador; Teresa Wood, Comerica Bank customer service representative; Alan and Ryan Geraci, an estate planning attorney and his son; Jim Barnhart PhD/MBA, owner/co-founder of Alan James College Group; Debbie Caligiuri, Encinitas Chamber of Commerce membership director; Marshall Weinreb, CEO Encinitas Chamber of Commerce; Randy Barnhart; Vanessa Keller, Comerica Bank assistant manager and chamber ambassador; and Suzanne Perez Swanson, chamber ambassador and florist. Jim Barnhart is the owner and co-founder of Alan James College Group, an Encinitas-based college financial planning and admissions firm. Barnhart helps business owners, independent professionals, and wage earners insure their children 1) attend an excellent college, 2) maximize their student financial aid, and 3) have a clear plan for how best to pay for it. Contact Jim Barnhart of Alan James College Group at (760) 942-7677. Courtesy photo
Concerts
Foundation Community Grant Program” for 2009/2010 and any subsequent year in which the matching grant is provided. The schedule for the Connections Chamber Music Series is as follows: — The Silver Screen in Concert at 2 p.m. Jan. 17. Great composers of film will be explored including quartets by Viennese wunderkind Erich Wolfgang Korngold (Robin Hood, Sea Hawk) and Hungarian émigré Miklós Rózsa (Ben-Hur, Spellbound). New works include a quartet premiere by Larry Groupé (Resurrecting the Champ) and a clarinet and quartet by Paul Chihara (Prince of the City, China Beach“) commis-
sioned by Connections. — American Roots and Rhythms at 2 p.m. March 28. Concert attendees will celebrate American idols. The California Quartet presents Michael Daugherty’s Elvis Everywhere and John Adams’ John’s Book of Alleged Dances (Toot Nipple, Alligator Escalator and Dogjam) as well as Steve Reich’s Different Trains. Many guests will recognize Barber’s Adagio for Strings in its original quartet version, and enjoy Matthew Tommasini’s Appalachianinfluenced violin duet Fiddle States. — Latin-American Perspectives at 2 p.m. April 25. A toast to America’s neighbors to the south will showcase
Revueltas, Ginastera and Villa-Lobos. In addition, Tommasini’s ballet score titled Passage, will be featured. — Folk Inspirations at 2 p.m. May 23. A tribute to folk music featuring Bela Bartok’s passionate Postcard from Eastern Europe, Antonin Dvorak’s Quartet in G Major infused with Czech tunes and ceremonial music from Cambodia in Khse Buon by San Diego-based composer Chinary Ung. Also featured will be Romanian Folk Dances and Pizzica by Tommasini. — Sonic Stories at 2 p.m. June 27. The season finale explores novels, myths, and transcendent visions through m u s i c . Pe r f o r m a n c e s include Leo? Janácek’s evocative Quartet No. 1 inspired by Tolstoy’s controversial novel The Kreutzer Sonata about the power of jealousy and passion and Olivier Messaien’s personal reflections on the end of the world while a prisoner of war in his Quartet for the End of Time. Orpheus’ fatal love will be personifield by rock rhythms in Tommasini’s Dreams of Orpheus. The Encinitas Library is located at 540 Cornish Drive. For more info visit connections music.org or matthewtommasini.com.
community, the natural beauty, the people, the ‘attitude’ (in a good way), and of course, the great professional opportunities here,” Charles said. What are Charles’ favorite things to do in Encinitas? “Work — really! And to keep exploring. Even after these many
years, there are always things to discover and people to meet in our hometown.” “We are fortunate to have an amazing staff and the best clients for which we could hope. We strive to always earn the trust they put in u, and are grateful for their years of friendship
and patronage. Working with them is a privilege.” Noesis is located at 5838 Avenida Encinas, Suite 127 Carlsbad. They are open Monday through Friday 8 a.m. to 5:30 p.m. and by appointment. Call (760) 753-0010 or (877) 289-1607 or visit www.noesisinc.com.
continued from the city of Encinitas and the Meizel family grant, which will help launch the inaugural season of our exciting new classical music series,” spokeswoman Bridget Dolkas said. “Through the Connections Chamber Music Series, it is our ultimate goal to connect composer, performer and audience in new and exciting ways!” The community grant program, with an annual general fund allocation, has provided $419,064 to arts and civic projects and programs in Encinitas since it was created by the city council in 1998. In fiscal years 2007/2008 and 2008/2009, the Mizel Family Foundation matched, dollar for dollar, the $60,000 general fund allocation, doubling grant funds to $120,000 in each fiscal year. On March 27, 2009, the Mizel Family Foundation requested to continue the partnership with the city for five years, beginning in 2009/2010 and matching the annual city allocation, not to exceed $75,000 per year. The following month City Council unanimously approved a request to change the name to the “City of Encinitas and Mizel Family
Noesis continued from 2 understanding of the information needs of business as well as our long-standing commitment to the community,” Charles said. What’s the best part of having a business in Encinitas? “The sense of
The California Quartet and composer-in-residence Matthew Tommasini will offer a five-part concert series from January through June at the Encinitas Library. The performances are made possible by the city of Encinitas and Mizel Family Foundation Community Grant Program. From left, Lars Hoefs, Pam Jacobson, Bridget Dolkas and Jeanne Skrocki. Photo by Bridget Dolkas
Welcome! • 2007, El Torito The Encinitas Restaurant Chamber of Commerce would like to welcome all • 1999, Encinitas Union new and renewing School District members. • 1964, Hansen’s Surfboards New members • 2005, Harley A. Feinstein • Adventure Ski & Attorney at Law Snowboard School • 2005, Law Office of • Electrum Designs Annette Hall • Energy Works Healing • 1983, Nyberg Financial • Nationwide Insurance Services Inc. • Nettie’s House • 1990, Olivenhain Self Storage, LLC • Rite Aid on Manchester Avenue • 2007, Ranch & Coast Magazine • Seaside Janitorial Service • 2007, Rental Car Momma • Trancendent One, Inc. • 2000, Ruth Broom / • Trans Tech One, Inc. Prudential Ca. Real • Valerie Tripp Estate Renewing members • 1970, San Diego County Credit Union • 1998, Alphagraphics • 2003, Business Blossoms • 1980, Schelect Inc., DBA Schmidt Electric by Suzanne Perez • 1999, Seacrest Village Swanson Retirement Community • 2008, Cardiff by the Sea • 2005, The Closing Team, Apartments Inc., DBA Seaside Realty • 1999, Century 21 Sea 634.3625 Coast / Mike Evans • 1999, Trailer Rancho R.V. • 2000, Cox Park Communications • 1999, Union Tribune • 2005, D Street Bar & Publishing Grill, LP • 1999, Weidners’ • 2007, Edward Jones / Gardens, Inc. David E. Lam A Special THANK YOU to our long-standing members for supporting our Chamber Hansen’s Surfboards — 45 years San Diego County Credit Union — 39 years Schelect Inc., DBA Schmidt Electric — 29 years Nyberg Financial Services Inc. — 26 years New member plaques supplied by:
ENCINITAS FIRST • JANUARY 2010
11
A ribbon cutting was held in December for Encinitas Orchids. Pictured from left are Sunshine Smith of Taylor Place Real Estate, chamber ambassador; Lance Roll, The Flavor Chef; Suzanna Roll, Lance Roll’s wife; Katherine Wichmann Zacharias of KSWZ Insurance Services, chamber ambassador; Marshall Weinreb, CEO Encinitas Chamber of Commerce; Debbie Caligiuri, membership director Encinitas Chamber of Commerce; Don Doerfler, designer and owner; Hernan Rodriguez, Comerica Bank customer service representative and Pat Reinhardt, manager Encinitas Visitor Center. Encinitas Orchids has a “perpetual living orchid arrangement” — after the blooms fade on the orchids, bring the arrangement back to them and they will replace them with new blooming plants at their cost. They offer free delivery of their arrangements in all of North County. They are located at 450 Avenida de las Rosas in Encinitas, south of the Henry's Market. Call (760) 533-0991 for more information.Courtesy photo
Scholarship sets Encinitas music student on course COAST CITIES — MiraCosta College music student Cole Woolwine has received a $2,500 scholarship from the National Association of Music Merchants, or NAMM, the trade association of the
international music products industry. The scholarship will enable Woolwine to study recording arts, as well as attend the annual NAMM convention in January. This is the second year that a MiraCosta student has
taken home this prestigious award; last year NAMM awarded the scholarship to MiraCosta’s 2009 valedictorian Russell Castiglione. Woolwine, an Encinitas ❚ see Scholarship on 15
january sundowner M O N T H LY C H A M B E R N E T W O R K I N G
Join us at the Encinitas Chamber of Commerce Sundowner Tuesday, January 19 5:30 to 7:30 p.m. at the Frogs Fitness & Medi-Zone Wellness Location: 780 Garden View Court
We’ll have great food, drinks, raffle prizes, speakers and more! This is a paid event: Members $10, Non-Members $15. For more information please call 760 753-6041.
The Encinitas Chamber of Commerce, it just works!
Duval, CEO and president of San Diego Botanic SEASONAL Julian Garden, accepts a check from Encinitas Chamber of CEO Marshall Weinreb for funds raised at the December Sundowner. The event was held Dec. 8 at SUNDOWNER Commerce San Diego Botanic Garden. Courtesy photo
12
ENCINITAS FIRST • JANUARY 2010
HAPPY HOLIDAYS
Left, at the annual holiday party for the Encinitas branch of California Community Bank on Dec. 8, from left, Branch Manager Don Taylor and attorney Suzanne Dimeff joined Alicia Grey and attorney Carl Dimeff for some holiday cheer. Right, from left, Eileen Burke, of Queen Eileen’s, shows Peter Neville and Annette Hall the holiday basket donated by Burke. Courtesy photos
Cecil Goff, sales manager and life underwriting training council fellow and Lily Ruiz, insurance service specialist. Courtesy photo
Above, a ribbon cutting was held in December for Dr. Rosa Optometry in Encinitas. From left, Marilyn Kovach of Everyday Gourmet, chamber ambassador; Marshall Weinreb, CEO Encinitas Chamber of Commerce; Kasey Rosa; Alicia Mange, customer service; Dr. Ronald Rosa; Marisa Garcia, optician; Suzanne Perez Swanson, florist and chamber ambassador; Debbie Caligiuri, membership director for the Encinitas Chamber of Commerce. Dr. Ron Rosa is a professional dedicated to excellence in the most innovative techniques in eye care. Dr. Rosa performs careful eye exams, laser vision correction management, corrective contact lens therapy and many other eyecare procedures as well carrying a huge selection of most unique eyeglass frames. He also has an on-site, state-of-the-art optical laboratory for fast custom lens service. Visit Dr. Rosa Optometry at 282 N. El Camino Real, Suite F in Encinitas. Call (760) 634-1957 or e-mail drronrosa@sbcglobal.net for more information. Courtesy photo
So much more than a gas station
CHAMBER
PROFILE ENCINITAS — The Encinitas Chevron located at 350 Encinitas Boulevard has been in existence for nearly 13 years. The Chevron station has been sold three times during these 13 years. Husband and wife Dave and Corinne Hackbart are the current owners, having owned it for the last four and a half years. If you haven’t been by recently, on your next visit you will notice they have just done a complete remodel of the pumps. They even have pump attendants that will fill up your tank at no extra
Pictured, Mary Geiselhart, deli manager; owners Dave and Corinne Hackbart, Juan Cruz, car wash manager; and Vilma Cruz, store manager. Courtesy photo
charge. They have com- ing parts,” Corinne wide range of groceries and pletely redone the interior Hackbart said. beverages from gourmet and added a deli. “Our staAlso be sure to check coffee from the San Diego tion is made of many work- out the market, which has a ❚ see Gas station on 15
Nationwide Insurance offers peace of mind ENCINITAS — Nationwide Insurance specializes in personal and business insurance sales and service. Cecil Goff is the area manager for Nationwide Insurance in Encinitas, which began on Dec. 1, 2009. Nationwide Insurance is a national company that is ranked in Fortune 100. Goff said that the company joined the Encinitas Chamber of Commerce to become a member of the community. What can Nationwide Insurance offer Encinitas? “Integrity in doing business and peace of mind in protecting our clients’ assets,” Goff said. “The best part about having a business in Encinitas is the opportunity
to work with and service a great community,” Goff said. Among Goff’s favorite things to do in Encinitas are enjoy the sunshine and ocean views. “Nationwide Insurance is a great place to do business with professional agents,” Goff said. Nationwide Insurance is located at 162 S. Rancho Santa Fe Road, #E100 in Encinitas. They are open Monday through Friday from 9 a.m. to 6 p.m. and appointments on Saturday. For more information, call (760) 704-0677.
Got a business news tip? E-mail info to: EncinitasFirst@yahoo.com
ENCINITAS FIRST • JANUARY 2010
13
Wine continued from 7 Sauvignon, Napa Valley, 2007. Cost is $85. A hallmark name in Bordeaux-style Napa winemaking. The estate only grows this varietal. Historic brand in a peak performance. Visit www.caymus.com for details. — Erath Estate Selection Pinot Noir, Dundee Hills, Oregon, 2006. Cost is $20. Heart and Earth both contain letters that are used in Erath and sum up the grapes made in this part of the wine world. Luscious ripe strawberry taste that floats on the palate. Visit www.erath.com for details. — Justin Isosceles, Paso Robles, 2006. Cost is $62. Intense flavors come through from 86 percent Cabernet, 9 percent Cab Franc and 5 percent Merlot. Twenty-four months in French Oak. Lovely flavor retention once opened. A top 10 repeat. Visit www.justinwine.com for details www.banfivintners. com for details. — Brolio Ricasoli Chianti Classico, Tuscany, Italy, 2003. Cost is $11. An incredible value for a sixyear-old Italian classic from a winery that dates back to the 12th century. One hundred percent Sangiovese. This is a family created modern-day Chianti. Visit www.ricasoli.it for details. — Caymus Special Selection Cabernet Sauvignon, Napa Valley, 2007. Cost is $85. A hallmark name in Bordeauxstyle Napa winemaking. The estate only grows this varietal. Historic brand in a peak performance. Visit www.caymus.com for details. — Erath Estate Selection Pinot Noir, Dundee Hills, Oregon, 2006. Cost is $20. Heart and Earth both contain letters that are used in Erath and sum up the grapes made in this part of the wine world. Luscious ripe strawberry taste that floats on the palate. Visit www.erath.com for details. — Justin Isosceles, Paso Robles, 2006. Cost is $62. Intense flavors come through from 86 percent Cabernet, 9 percent Cab Franc and 5 percent Merlot. Twenty-four months in French Oak. Lovely flavor retention once opened. A top 10 repeat. Visit www.justinwine.com for details. Frank Mangio is a renowned wine connoisseur certified by Wine Spectator.His library can be viewed at www.tasteofwinetv.com.(Average Google certified 900 visits per day) He is one of the top five wine commentators on the Web.Reach him at mangiompc@aol.com.
A ribbon cutting was held in December for Frogs Fitness in Encinitas. From left, Ian Shivers, Frogs Club One; Joan Faust of San Diego Trust Bank, chamber ambassador; Katherine Wichmann Zacharias of KSWZ Insurance, chamber ambassador; Jenna Yost of Comerica Bank;Vanessa Keller of Comerica Bank, chamber ambassador; Dana Mendoza, Frogs Club One; Jeff Bibler of Better Report Card Tutor, chamber ambassador; Marshall Weinreb, CEO Encinitas Chamber of Commerce; Brett Clare, member; Debbie Winner, Frogs Club One general manager; Matt Schlegel, member; Sunshine Smith of Taylor Place Real Estate, chamber ambassador; Karen Hummel, member; Joe Hummel, member; Cindy Rogatsky, Frogs Club One fitness director;Mary Purviance of San Diego Trust Bank, chamber ambassador; Genevieve Wing, florist, chamber ambassador; and Debbie Caligiuri, membership director of the Encinitas Chamber of Commerce. Frog’s Fitness of Encinitas has an amazing facility that includes a beautifully renovated women's locker room, dynamic group fitness classes, state-of-the-art cardio and weight training equipment, Pilates Reformers, Gravity, a Rockwall, exceptional personal trainers, the best group fitness instructors, and a wonderful childcare. They encourage a fitness lifestyle and invite residents to join them at 780 Garden View Court in Encinitas. Call (760) 942-3000 or visit www.frogsfit.com for information. Courtesy photo
Nettie’s House offers second chances ENCINITAS — Nettie’s House is a nonprofit organization comprised of customized programs and housing for women and children. The organization is made up of three separate entities. The first is Warmlands Manor, which provides special housing and programs for women and children. The second is Larry’s Place for men, which hasn’t opened its doors yet. The third is Tori’s Haven for teens, which will provide separate housing for boys and girls and will also be opening soon. Nettie’s house began Jan. 1, 2009 with a mission to “assist people in need of getting a second chance in life and helping them learn the necessary skills, education and self-confidence
Together continued from 1 in the library, there is no doubt that Encinitas has an abundance of quality artists to participate.” In addition, Gilliam and his committee are on the lookout for businesses that want the advantage of art that can change every few months, drawing in new customers. “We are making it as flexible for the businesses as possible, letting them decide how often they want the art to change, and how to orchestrate the logistics of getting the art up and down,” Gilliam added. “We see it as a win-win opportunity for both the visual artist and the business owner, with potential sales for both.” “We are putting together an artist’s form and will be posting it on the new Chamber of Commerce Web site and have it available at the Chamber of Commerce office,
to be successful in life and a having a business in Encinitas? productive citizen.” “The community itself is very “We not only provide up- appealing; business owners scale housing in safe and are friendly and seem to care friendly neighborhoods, we about their stores, surroundhelp our residents obtain the ing areas and the city as well,” most appropriate programs Nelson said. and education to “I enjoy the become selfdowntown area — e m p owe re d ,” shopping and dinAnnette “Nettie” ing at the charming Nelson said. restaurants and “Since I live in cafes. I also like the Encinitas, I wanted beaches and parks,” to interact with Nelson said of her members of my favorite Encinitas ANNETTE community and activities. share ideas and “NETTIE” NELSON What’s next for experiences with improving Nettie’s House? “We are develbusiness development and oping programs for our resirelationships,” Nelson said. dents that enable them to give “I have a lifetime of experi- back to the community. Some ence interacting with people of the women are available for and am passionate about internships or to assist with helping others succeed,” tasks,” Nelson said. Nelson said when asked what Nettie’s House is located at Nettie’s House has to offer 1319 Neptune Ave. in Encinitas. I enjoy working with Encinitas. people and know how to make For more information, call things happen.” (760) 298-2839 or visit What’s the best part abut www.nettieshouse.org. 859 2nd St.,” said Visitor Center Manager Pat Reinhardt, cochairwoman along with Nancy Buckley, a principal at Nexus Design. “We want to hear from any and all artists who are interested in being exhibited throughout the city within various businesses. The exposure will be amazing.” The initial plan is to have the first exhibit at the San Diego Botanic Garden, 230 Quail Gardens Drive. The group is already in discussion with a noted local artist to be the inaugural artist on exhibit. “Part of the beauty of the program is that we are going to take artists and rotate the exposure of their work on our Web site, as well on the walls of local businesses,” Reinhardt said. “We are aiming for 10 businesses on board by February.” Foundation member Morgan Mallory, 30-yearowner of the Corner Frame Shop and the Leucadia Art Gallery, is enthusiastic about
the whole program. As one of the founders of the Leucadia Art Walk, Mallory knows that artists abound in Encinitas. “Encinitas is an artist colony. I think it’s a good program needed to esthetically enhance local businesses and at the same time offer a showcase for local artists to the benefit of both,” Mallory said. “Right now, we are working out rules and regulations, to make sure it is well planned and flows well. We hope to have the participating businesses host art receptions in partnership with the artists to raise community awareness of both their business and the astonishing number of exceptional artists in our city.” Artists accepted into the program will benefit from exposure in the Encinitas First monthly newsletter, at chamber events and via e-mail blasts to the business community, along with other advertising opportunities.
The team at Rite Aid, from left, Al Betti, assistant manager; Eloy Garcia, general manager; Cecilia Borrelli, clerk; John Nessman, cashier; Sara Powell, pharmacy technician; and Mark Loomis, pharmacy manager. Courtesy photo
Rite Aid offers convenience ENCINITAS — The entire staff of the Rite Aid Pharmacy on Manchester Avenue would like to take this opportunity to thank the community of Encinitas and Rancho Santa Fe for their overwhelming support. We have been in operation for almost two years and sincerely hope that you, the residents, find that we have become a useful addition to the community. For those considering a new pharmacy, we would like you to think about the many advantages of using Rite Aid. Our location is very convenient and, unlike many pharmacies in the area, we have a drive-thru window. Our
waiting area is comfortable and equipped with a flat-screen television. In addition, for your convenience you can get refills at any Rite Aid throughout the entire county. The main thing that sets us apart from other pharmacies is the excellent service and sincere compassion expressed by our employees. Everyone in the store has your satisfaction as their goal. Our pharmacy manager is Mark Loomis. The store manager is Eloy Garcia. Should you have any concerns or special needs, feel free to contact either of them at (760) 943-9423. Rite Aid is located at 4455 Manchester Ave. Hours are 8 a.m. to 10 p.m. daily. The pharmacy is open Monday through Friday from 9 a.m. to 9 p.m.; Saturday 9 a.m. to 6 p.m. and Sunday 9 a.m. to 5 p.m.
14
ENCINITAS FIRST • JANUARY 2010
Sundowner continued from 1 pit with sticks and marshmallows was nearby to help entertain children. Many of the children had not roasted marshmallows before and quickly learned how to set them on fire. There was also a buffet provided by local Encinitas restaurants, each serving piping hot dishes to help combat the cold. The main reason the chamber gathered everyone at the gardens was to congratulate Steve Breen, a local cartoonist who works for the Union Tribune. He had recently won the 2009 Pulitzer Prize for Editorial Cartooning based on a portfolio of 20 cartoons he had drawn in the past year. Assemblyman Martin Garrick (R-Carlsbad), read part of the resolution recognizing his accomplishments. “Whereas- Limitless in his vision and boundless in
his infinite capacity to excel, Steve Breen is genuinely respected, admired and appreciated by all who have had the opportunity to know and work with him and to reap the benefits of his exceptional spirit. Now therefore be it resolved by myself, Assemblyman Martin Garrick, that Steve Breen is congratulated on his selection as the recipient 2009 Pulitzer Prize for editorial cartooning; commended on his lifetime personal, professional and civic achievements and extended best wishes on his future success. Breen has won a Pulitzer Prize before, in 1998 for the same category, also while at the San Diego Union Tribune. Delicious food graciously supplied by Brett’s BBQ, Garcia’s Mexican Restaurant, Boston’s Gourmet Pizza, Isabelle Brien’s French Pastry Café, “E” Street Cafe and St. Tropiz Bistro.
San Diego residents Jessica Avarilla and Audrey Blantran provided carriage rides from Happy Trails in Imperial Beach. AUSTIN DRAWDY
KAY ROSA
STEVE BREEN
MARSHALL WEINREB
Photo by Daniel Knighton
CHRISTY GUERIN MICHELLE JOHNSTON
JOAN FAUST
MARY PURVIANCE
BRETT NICHOLSON
VANESSA KELLER
JACQUELINE CORBETT
FELICIA CORBETT
DANA MENDOZA AND BRENT RINGOOT
JANE GARRICK
Rancho Santa Fe resident Alexander Siffert sits on Santa’s lap. Photo by Daniel Knighton
RON ROSA
MARTIN GARRICK
TOM STINSON
RICK VALLESKEY
ALFREDO GONZALEZ
DENNIS SMITH
YVONNE DOERFLOR
DON DOERFLOR
JACOB RUEALTAVA
JULIAN DUVALL
STELLA BERRIERS
DAVE BERRIERS
Rancho Santa Fe resident Andrew Siffert gets a candy cane from Santa. Photo by Daniel Knighton
Let’s get down The next Chamber of Commerce Sundowner will be at Jan. 19 from 5:30 to 7:30 p.m. at Frogs Fitness & Medi-Zone Wellness, 780 Garden View Court. Feel free to join in the fun!
ENCINITAS FIRST • JANUARY 2010
Gas station Coffee Co. to the world famous VG Donuts. There are also a great variety of wines. They even have a comfortable seating area with free Wi-Fi for those who love to multi-task — get
the car washed while you catch up on work or Facebook. There is also a large selection of greeting cards to choose from. “I have heard from many that our card selection has some of the funniest cards around!” Corinne Hackbart said. The deli, which is
Aging
Scholarship
continued from 6
continued from 11
laughter and think something fun is happening. It is! It’s also like “True Confessions.” When I admitted I don’t drink 48 ounces of water daily, no one scolded me. We support one other in our quest to eat properly, exercise regularly and maintain a healthy weight. Lillian Braverman, 84, said, “Being in the same boat with everyone makes it easier.” Miriam Siegel says daily walking and bike-riding in our fitness center keeps her feeling much younger than her 90 years. She looks much younger, too!
resident and Sunset High School graduate, grew up surrounded by music, and credits his mother for helping him learn the connection between music and the business of music. “My mom helped me learn to love music and to see how it all comes together with the production staff,” he said. In fact, his mom used to play Guns N’ Roses ballads for him, which
continued from 12
Create your own weight loss support team Professional assistance is great, but not necessary. All you need is a supportive network with whom to compare notes as you cheer each other on. And to lean on, when you need it. In just 12 weeks, our group lost more than 200 pounds, so I’m happy to report we have a lot less to “lean” on, and a lot more “lean” to enjoy. Resolve to make 2010 the year you and your support group team up for a healthier life! Carolyn Brooking is corporate director of marketing for Seacrest Village Retirement Communities. If you have a question on aging that you would like addressed in this column or confidentially, contact Carolyn at (760) 632-0081 or cbrooking@seacrestvillage.org.
Wastewater continued from 15 account years ago when we were planning for our future needs,” Kulchin said. The San Diego County Board of Education’s Splash Mobile Lab, the Encina Wastewater Authority, Batiquitos Lagoon Foundation and LWD’s Teacher Grant Program recipient provided environmental learning opportunities at the event. Leucadia Wastewater District is located at 1960 La Costa Ave. in Carlsbad. They are open from 8 a.m. to 5 p.m. Call (760) 7530155 or visit www.lwwd.org for more.
Marketing continued from 5 refrained as by that time it was a lost cause. They just did not get it. As the driving force behind an integrated marketing agency, I have to know enough about every medium available to be able to explain in detail how it can work for my clients. I then bring in an expert in like Roni who I team up with to integrate social media into my clients overall strategy. Almost any business can write “follow us on Facebook, Twitter, and LinkedIn” on their marketing materials, but very few engage an expert like Roni who really can make this cutting edge technology work for them. Roni has brought her social expertise to companies like Merrell Footwear, MyEarth360, Advance Auto Parts, Chrome Bags, Puritans Pride and many more. Her work developing Merrell’s social media strategy has been an integral part of helping the company open up dialogue with their fans. So yeah, she knows her stuff. I arranged a little Q & A with her that I felt would be beneficial for our readers. Q. First off, give me your best elevator description and pitch for social media. A. Social Media is a two-
Calendar continued from 2 perform at 5:30 p.m. Jan. 14 at the Encinitas Library, 540 Cornish Drive. Visit www. encinitasconcerts.com to learn more. Jan. 15 A senior dance with the Vidals Band will be held at 2 p.m. Jan. 15 at the Encinitas Community and Senior Center, 1140 Oakcrest Drive.
named Moonlight Beach Deli and Dogs, has taken on a life of its own. “We serve breakfast bagels along with a wide variety of fresh made to order deli sandwiches,” Corinne Hackbart said. “The favorite, I am told, is the Moonlight. It is a turkey, avocado, bacon and
cheese sandwich made with your choice of bread from O’Brien’s bakery located in Del Mar.” The deli also serves gourmet hotdogs from Vienna Meats and has a full fresh salad bar. So what’s the main attraction at Encinitas Chevron? “Our carwash is
the main highlight of our business,” Corinne Hackbart said. “We use superior car products from MacGuire’s car care. The car wash manager, Juan Cruz, is one of most knowledgeable detail experts in the business. We service many types of quality cars from Lamborghinis to
15
Bentleys. We offer a wide variety of services from a full service wash, our special at $6.99 to full details with everything in between.” The Hackbarts and their team welcome you stop on by and come in to hi! For more information, call (760) 942-6802.
inspired his musical direction. Woolwine plays guitar, bass and piano, and also sings. “I look forward to meeting people in the music industry to ask questions of them and learn from them. In this industry you have to make those connections to help you get your start,” Woolwine said. “It’s not just what you know but also who you know.” Woolwine’s educational MiraCosta College music student Cole Woolwine was this plans are to transfer from year’s recipient of the $2,500 scholarship from the National MiraCosta to the Art Association of Music Merchants. Courtesy photo
Institute in San Diego to study audio production, and he is currently interning at Hensley’s Pub in Carlsbad to learn sound engineering. He also hopes to get an internship at a recording studio soon. “I am enthusiastic and I have a great passion for the music,” Woolwine said. “And on my future resume the industry will know I am serious when they see that I am a NAMM Foundation Scholarship recipient.”
way dialogue with your consumers. It is an authentic, engaging way to include and integrate your fans as part of your brand. A great strategy will allow advocates of the brand the opportunity to be part of the brand experience, listening to your audience and asking their opinions will help a company develop programs and products that are what the consumers want. Social media allows brands and consumers to resonate and truly understand each other, leading to strong word of mouth and viral activity ... spreading the brand message through the fans followings. Social media is a focus group on steroids. Q. My initial belief was that social media is better for larger companies with huge customer bases and significant marketing budgets. How can small- to medium-size businesses work social media into their strategy? A. Social media is for everyone that is open to listening to their consumers. It is not about the size of the company but about the openness of the company and the willingness to listen to your consumers. A small company can set up a Facebook page, Twitter account and incorporate a blog outreach strategy into their marketing mix. It is
especially important for small businesses to be connected in the social space, if they stand behind their offerings, word will spread. The world is shifting, all businesses need to shift with the way people are engaging with each other. Q. Can you give me an example of how you have seen a small business make social media work? A. We know of a life coach who hosts seminars who build her entire company from social media. We trained her and helped set up her initial social components. She set up a Facebook profile, a group, a community which includes a blog, she is going to be hosting teleclasses through social tools with video teleconferencing capabilities. She constantly communicates with her followers, offering them tips every day on how to fulfill their soul purpose. She has built her FB friends and group to over 3,000 members through offering them what they want to hear. She has a niche and knows where her followers and potential clients are hanging out online. Next year she is setting up a subscription model for her business so people will be paying monthly for access to her knowledge. Q. How about a B2B scenario, where a company
is not selling a “cool” product to consumers, how does that work? A. We have another client that offers educational seminars and trade shows in the B2B space and they developed themselves as an expert in their field by setting up their social media strategy. They set up a Twitter account and educate people about their field and the social media space. They also find many of the speakers for their conferences and seminars through Twitter and Facebook. By establishing themselves as an expert in the field they have developed a strong following in the business world. Constantly communicating, educating, engaging and growing their followers. Q. You mentioned to me early on that one of the angles with social media is that it can quickly establish a business as an expert in their field. I really like that aspect of it, can you elaborate on that? A. The world has always relied on the advice of experts to make informed decisions. If you think back through history you can see that people communicate by the watercooler recommending products to each other, asking about services etc. This has not changed, it has just moved online to a larger extent. People read
reviews of everything before they buy, whether it is a hotel room, a car or a product. Social media allows you to truly become an expert in your field by engaging and educating your consumers. The company needs to be on top of the trends, be very active with their community, listen to their questions and always answer in a timely fashion. By listening and shifting with the approval of your consumers you will quickly become an expert in your field. Q. I know you are a digital marketing guru, yet there are still traditional mediums out there that advertisers are spending money on. Of the traditional mediums, are there any that you personally still respond to and may include in a marketing strategy — with social media of course? A. We believe in a truly integrated approach to marketing. We do not think social media can be successful in a vacuum. In order to integrate a truly effective plan you want to include social into everything you do. Whether it be newspaper, billboard or radio, the key is not the venue it is that you are always engaging the consumers.
Visit encinitasrecreg.com for San Diego Opera will lecdetails. ture at 6:30 p.m. Jan. 19 at the Encinitas Library, 540 Cornish Drive. Visit Jan. 17 The California Quartet www.sdopera.com to learn will perform a chamber more. music selection titled “The Silver Screen” at 2 p.m. Jan. Jan. 20 17 at the Encinitas Library, Author Bette Blaydes 540 Cornish Drive. Visit Pegas will give a lecture at www.californiaquartet.com 6:30 p.m. Jan. 20 at the to learn more. Encinitas Library, 540 Cornish Drive. Visit www.sdcl.org to learn Jan. 19 Dr. Nicolas Reveles of the more.
Dec. 1 to Jan. 15 Roy Jenuine’s exhibit “Horseshoe Containers and Watching from the Beach” will be displayed through Jan. 15 at the Encinitas Library, 540 Cornish Drive. Visit www.encinitaslive.com for more details.
Central Elementary School, and from 2 to 5 p.m. on Sundays at Flora Vista Elementary School.
ONGOING Yoga For Seniors will be held at 2 p.m. on Mondays at the Encinitas Community and Senior Center and at 3 p.m. on ONGOING Wednesdays at the Cardiff A farmers market is held Library. Visit www.silver from 10 a.m. to 2 p.m. on ageyoga.org for more Sundays at Paul Ecke details.
16
ENCINITAS FIRST • JANUARY 2010
10 reasons why you should...
Join the Encinitas Chamber of Commerce.
1. 2. 3. 4. 5. 6. 7.
Free business listing or chamber website over 200,000 hits a month! Networking opportunities at monthly sundowners! Business profile (story with photo) in chamber newsletter! Photos of your ribbon cutting in chamber newsletter! Free 1/2 page ad in Coast News (a $455 value alone)! Ability to participate in many different chamber sponsored events! Your brochures and business cards displayed at visitors center/ chamber office!
8.
Ability to advertise your specials or events on the chamber’s weekly e-blasts that goes out to all chamber members!
9.
Join the chamber / share common goals!
10. Membership pays for itself & more! memberships start at $175 per year!
Join today, call Debbie at 760.753.6041