PINK | Mood Board ART 323 | Graphic Design 2 | Section B Professor Jane Dorn | Spring 2015 © Carly O’Barr, 2015
Mood Board: PINK
CARLY O’BARR | GRAPHIC DESIGN 2 | SPRING 2015 | PROFESSOR DORN
BACKGROUND L Brands, the owner of PINK, is an international retail company who launched PINK in 2004 as a sub-brand of Victoria’s Secret. PINK is a lifestlye brand that targets college girls and celebrates campus lifestyle. The first four PINK free-standing stores opened in Canada in 2009, with sales reaching $1 billion in 2010. In 2008, PINK launched its exclusive collegiate co-branded collection of merchandise with numerous universities across the United States. Since 2008, PINK has added a total of 67 universities, and 32 professional football and baseball teams to their collection. PINK also has a co-branded United States Army collection that is sold online only. PINK aspires to capture what campus life is all about for young females. The brand celebrates college and aims to inspire ladies mostly around the ages of 15-22 to wear, love, and live PINK. PINK is a lifestyle brand, offering sleepwear, loungewear, and intimate apparel that is designed to give young women self-confidence and appeal to their own distinct style.
PINK, as a company of L Brands, remains successful because: -It is the most popular apparel company among young women -It is the most popular intimates company among young women -PINK caters to the spirit and individuality of young women -Since its launch in 2004, PINK makes up 25% of Victoria’s Secret’s annual revenue -PINK promotes and sells collegiate apparel from various college throughout the United States
PINK appeals to its customers by the various styles it offers, allowing each young woman to explore her own taste. Whether she’s chic, sporty, fashionable, or laid-back, PINK offers clothing, accessories, and intimate apparel that will allow her to express her individuality.
Mood Board: PINK
COMPETITORS: AERIE
CARLY O’BARR | GRAPHIC DESIGN 2 | SPRING 2015 | PROFESSOR DORN
Mood Board: PINK
COMPETITORS: EXPRESS
CARLY O’BARR | GRAPHIC DESIGN 2 | SPRING 2015 | PROFESSOR DORN
Mood Board: PINK
CARLY O’BARR | GRAPHIC DESIGN 2 | SPRING 2015 | PROFESSOR DORN
COMPETITORS: NEW YORK & COMPANY
Mood Board: PINK
COLOR PALETTE The light and dark hues of pink stay true to the name of the brand, while still allowing for a sense of youth and spirit. The blue and green/yellow colors add spirit, playfulness, and capture the light-heartedness of the young college girl. These colors together represent the personalities of many different young women coming together to “Love PINK.”
CARLY O’BARR | GRAPHIC DESIGN 2 | SPRING 2015 | PROFESSOR DORN
C: 0 M: 28 Y: 2 K:0 RGB: 248, 196, 214 Pantone: 75-3 C Hex #: f8c4d6 C: 0 M: 65 Y: 2 K: 0 RGB: 248, 196, 214 Pantone: 73-5 C Hex #: f17bab C: 11 M: 0 Y: 51 K: 0 RGB: 248, 196, 214 Pantone: 163-4 C Hex #: ese898 C: 44 M: 3 Y: 0 K: 0 RGB: 248, 196, 214 Pantone: 115-4 C Hex #: 83cdf2
C: 75 M: 68 Y: 67 K: 90 RGB: 248, 196, 214 Pantone: Process Black C Hex #: 000000 C: 0 M: 0 Y: 0 K:0 RGB: 248, 196, 214 Pantone: 1-1 C Hex #: ffffff
Mood Board: PINK
CARLY O’BARR | GRAPHIC DESIGN 2 | SPRING 2015 | PROFESSOR DORN
TYPE STUDIES
LIFE IS PINK, PINK IS LIFE.
LIFE IS PINK, PINK IS LIFE.
LIFE IS PINK, PINK IS LIFE.
PINK is a lifestyle brand, offering sleepwear, loungewear, and intimate apparel that is designed to give young women self-confidence and appeal to their own distinct style.
PINK is a lifestyle brand, offering sleepwear, loungewear, and intimate apparel that is designed to give young women self-confidence and appeal to their own distinct style.
PINK is a lifestyle brand, offering sleepwear, loungewear, and intimate apparel that is designed to give young women self-confidence and appeal to their own distinct style.
FUTURA CONDENSED, LIGHT
SEATTLE SANS
UNIVERS, ULTRA CONDENSED
Akzidenz-Grotesk, Regular
Helvetica, Light
Avenir, Light
Mood Board: PINK
IMAGERY
CARLY O’BARR | GRAPHIC DESIGN 2 | SPRING 2015 | PROFESSOR DORN
Mood Board: PINK
IMAGERY CONT.
CARLY O’BARR | GRAPHIC DESIGN 2 | SPRING 2015 | PROFESSOR DORN
Mood Board: PINK
SHAPES
CARLY O’BARR | GRAPHIC DESIGN 2 | SPRING 2015 | PROFESSOR DORN
Mood Board: PINK
TEXTURES
CARLY O’BARR | GRAPHIC DESIGN 2 | SPRING 2015 | PROFESSOR DORN
Mood Board: PINK
CARLY O’BARR | GRAPHIC DESIGN 2 | SPRING 2015 | PROFESSOR DORN
WORDS Live
Chill
Weekend
Love
Good
Spirit
Laugh
Awesome
Heart
Fun
Party
Comfy
Wow
Color
Refresh
Lounge
Dance
New
Summer
Party
Now
Fun
Young
Goodies
Bright
Campus
Ultimate
Sun
Relax
Vacay
Water
Wild
Free
Cool
Dream