Social Media Services Social media services for your business The benefits of getting onto the platforms The current global population is at over 8 BILLION and according to an analysis from Kepios, shows that approximately 4.70 billion of us are using social media. If you are asking “Why should my business be on these platforms?” Our question to you is “Why not?” Numbers don’t lie and with over 2 billion users on Facebook alone you’ll be able to reach, and target, unprecedented numbers. About 12 million people are scrolling through social media more than two times daily, according to the latest statistics. The days of the yellow pages are gone, and next to social media, word of mouth is still top notch; after all, it’s free. The invention of social media marketing has brought us yet more FREE advertising, and for dollars per week we can boost our digital ads to thousands. We’d like to think marketing on these platforms is a no-brainer, but if you need more… How to Make Social Media Work For You
The TOP FIVE reasons your company should be utilizing social media Promote Content/Visibility: Wait, why are we here? Oh right — to promote our brand, and our product! We want to sell, but we also want to be relatable. Customer Engagement: This is a way to build customer loyalty. Be there for your customers, or potential customers, and they will be there for you. For our clients at Cape Plymouth Marketing, we get daily notifications through our Business Suite to keep a pulse on what is happening 24/7. Build Relationships through Networking: There are thousands of groups out there on these platforms looking for your company and more importantly your product. Increase website traffic: We need to funnel our customers to ONE PLACE, and that should be a well thought out website. Your business page can help direct traffic to your site through the about section, videos, posts, links, etc. Reputation Management: Let’s talk testimonials! There’s Yelp, Google Business and other sites for customer reviews. Here is your chance to effectively manage what is being said, and also have a chance to respond. We use our client platforms as a chance to post FIVE STAR reviews!
Why choose a social media marketing agency to manage your account(s)? It’s crucial that a social media marketing company help you find not only the right voice for your business, but to help you grow credibility and trust in your brand. Agencies, like Cape & Plymouth Marketing can help you find your voice. We work closely with your business to develop a customized marketing strategy. We know the hustle necessary to make your business stand out and get noticed, and can find the time to bust out the content when you don’t.
We work with tools such as; Canva, the Adobe Suite and Loomly to streamline our tasks that smaller businesses may not have knowledge over.
How can I use social media marketing for my small business? Being a small business ourselves, Cape & Plymouth knows the challenges of getting your message heard. But being a small business doesn’t mean having a small voice. Here is your chance to be heard, and raise your voice! Getting found on social media is crucial, and for a small business, it’s an opportunity to search for new opportunities, build relationships and start gaining a social media following. We know you are a small fish in a big pond, but with the right direction (and right target audience), you could be the big fish in that local pond that gets caught by someone from out-of-town. The right social media marketing will do that, and with the right team supporting you! An agency like Cape & Plymouth Marketing could help a small business identify their social audience and brainstorm content to create the right visuals telling your story.
Social Media FAQ Which of the platforms should I be using? It depends on your product, what are you selling? And who are you selling it to? For example, we have a client that delivers and pours concrete on Cape Cod. Would marketing on Instagram be the place for them? Maybe not. We find that the majority of their target audience is based in Facebook, and Google. If you’re a party planning company with fun graphics, videos, etc… Instagram and TikTok would come into play.
How often should I be posting? It’s not how often, but the consistency, really. Do you only post once per week? OK, but keep that consistency. IF you find to be unable to manage the consistency you’re social media is more likely to fail. This is where the EXPERTS step in, and hiring a social media marketing agency can help!
How can I increase my followers? Facebook: Run a Facebook Ad. Invite friends to LIKE your page Linkedin: Join Linkedin Groups/Optimize for SEO Instagram: Optimize your profile or use relevant hashtags
What types of content should I be posting on Facebook vs Instagram? Now that FB and IG are intertwined as part of the META verse they are alike more than ever. What is for FB isn’t always for IG though and vice versa.
Do I have to choose a social media marketing company near me? Not at all! Social media planning, brainstorming and posting can be done from anywhere. Now with almost all meetings done virtually it’s best to choose a company that fits your needs.
Expert Marketing Services We know what it takes to help you grow your business. Schedule A Free Consultation