EXPOSURE.10 A Collection of Graduating Students’ Work
A Collection of Graduating Students’ Work
CONTENTS
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Pro Vice-Chancellor
Institute of Design for Industry & Environment
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Industrial Design
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Fashion Design
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Textile Design
College of Creative Arts Staff Wellington
11 Postgraduate Studies
92
Spatial Design
108
IDIE Design Awards
113 Institute of Communication Design 114
Advertising
130
Digital Media
144
Graphic Design
172
Illustration
184
ICD Design Awards
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255
School of Fine Arts
Hall of Fame 2010
190
Photography
207
Photography Awards
208
Fine Arts
262 Student Index
223 Auckland School of Design 224
Industrial Design
236
Transport Design
240
Graphic Design
253
Design Awards
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Massey Scholar 2010
The Massey Scholarship is awarded by the University to the top 5% of students completing an undergraduate degree, with the aim of encouraging graduates to undertake postgraduate study.
WELCOME
Welcome to
Welcome to the annual showcase of our graduating Fine Arts and Design degree students. Just as the Royal College of Art describes itself as a ‘very special ideas factory’ so too can we at Massey’s College of Creative Arts. We have been at the heart of Wellington, and indeed the nation, for 125 years. The innovative thinking of our students, staff and alumni has made a significant contribution to New Zealand’s culture and economy throughout this time.
PROFESSOR SALLY MORGAN Pro Vice-Chancellor
Like other world leading design schools the College of Creative Arts has always understood the intimate and important relationship between fine art and design. A strong arts community is central to developing national identity and encouraging a creative and innovative knowledge economy; we are pleased to be helping to build such a community here in the nation’s creative capital. Known previously as the Wellington School of Design and the Wellington School of Art, and now as the College of Creative Arts, we have produced some of the country’s best-respected artists and designers. Our alumni include proven leaders in New Zealand’s creative and cultural industries: Kate Sylvester, Sir Richard Taylor, Mark Pennington, Gordon Walters, Rebecca Taylor, John Drawbridge, Grant Alexander and Jane Ussher all studied with us and all have touched the lives of New Zealanders through creating the clothes we wear, the films we watch, the furniture and household articles we buy, the media we communicate with and the images that represent our unique culture to the world. Ground breaking creations such as the Fisher & Paykel Dish Drawer, the Apple iMac, Formway’s ‘Life Chair’, the digital animations of ‘Lord of the Rings’, all came about through the work of our alumni. Our graduates are based in design studios across the country, and around the globe. You may not yet know them by name, but like the generations of students who have come through this extraordinary New Zealand institution before them, they give shape to the material world around us in a distinctive Kiwi manner. Congratulations to all our 2011 graduating students. You have worked hard for this moment. You deserve your moment in the sun.
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College of Creative Arts
STAFF 2011
The College of Creative Arts is comprised of:
The Wellington School of Design - Institute of Design for Industry & Environment - Institute of Communication Design
The School of Fine Arts The School of Visual & Material Culture The Auckland School of Design
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Our full-time permanent staff include:
Karen Adams Rodney Adank Catherine Bagnall Kingsley Baird Wayne Barrar Alan Batson Vince Beckett Mike Begley Chris Bennewith Amanda Bill Tracey Blair Mark Bradford Anna Brown Caroline Campbell Morris Campbell Aletta Chambers Erik Champion
Lynne Ciochetto Matt Clapham John Clemens Robyn Conner David Cross Debbie Cumming Karen Curley Angus Donaldson Robertina Downes Emma Febvre-Richards Julie Fitzgerald Karen Foote Stuart Foster Heather Galbraith Bryce Galloway Lyn Garrett Jenny Gillam
Dorita Hannah Eugene Hansen Teresa Hartley Sandra Heffernan Ross Hemera Michael Heynes Hinemoa Hilliard Gray Hodgkinson Hannah Howes Keir Husson Mary-Ellen Imlach Shane Inder Christopher Jackson Nicola Jackson Lee Jensen Karl Kane Ilka Kapica
Nick Kapica Charmaine Kasselman Bonnie Kea Klaus Kremer Bronwyn Labrum Vincent Lardeux Tim Larkin Bevan Lawrence Maddie Leach Hemi Macgregor Paulus Maringka Tanya Marriott Fay McAlpine Michael McAuley Sue McLaren Natalie McLeod Caroline McQuarrie
Holly McQuillan Peter Miles Helen Mitchell Azhar Mohamed Marcus Moore Sally Morgan Georgiana Morison Simon Morris Tulia Moss Lisa Munnelly Lilian Mutsaers Drew Naika Jacqui Naismith Wendy Neale Oliver Neuland Antony Nevin Anne Noble
Annette O’Sullivan Tony Parker Roy Parkhurst Tim Parkin Durgesh Patel Martin Patrick Jessica Payne Anthony Pelosi Donald Preston Julieanna Preston Kura Puke Richard Reddaway Maureen Revell Euan Robertson Claire Robinson Dong Yen Ryu Erika Sefton
Erdem Selek Ann Shelton Stuart Shepherd Matthijs Siljee Rebecca Sinclair Hugh Slaven Steven Smith Lynley Snelling Rebecca Steedman Carol Stevenson Helen Sunderland Brandon Syme Joyce Tam Christine Teiannang Uli Thie Patricia Thomas Eric Thompson
Andrew Tobin Jeannette Troon Sam Trubridge Heike Ulrich Karin Van Roosmalen Jurgen Waibel Krystal Waine Nina Weaver Janet Webster Ellette Wheeler Tony Whincup Lee Whiterod Jennifer Whitty Jane Wilcox Sian Wright Amanda Yates
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POSTGRADUATE STUDIES POSTGRADUATE COMMITTEE, COLLEGE OF CREATIVE ARTS
The postgraduate possibilities offered through Art and Design at the College of Creative Arts enable our students to experience an extraordinary opportunity for in-depth research in their chosen disciplines. Postgraduate students are expected, with the rigorous supervision of experts, to research their ideas with reference to related texts, theories and practices. The postgraduate experience builds upon the skills acquired at undergraduate level and leads to a consolidation in theory and practice that expands the horizon of possibilities. In the pursuit of postgraduate projects in Design, Fine Arts and Visual and Material Culture, candidates will have challenged the expected and explored the unexpected. Their work will have involved questioning, investigation, experimentation, self reflection, and the articulation of creative responses to research questions. The outcomes represented here encompass visual, aural and tactile artefacts and systems resulting from this enquiry, along with supporting documentation. It provides a fascinating glimpse into the range of research possible in the creative arts. We congratulate our candidates on their achievement and wish them success for their creative futures.
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01 Karin Amdal: Master of Design A work-from-home wardrobe for Air Chair*: Investigating {play + logic = wit} design Building upon my background as an art director in advertising, this research project uses graphic wit to explore practical furniture solutions for my own domestic work space situation. In its transfer to three dimensional objects, graphic wit is used as a communication tool to evoke emotion and connect with my audience. In the context of an intuitive and conceptually-driven creative practice, dressing myself for work shifts to dressing my work chair in suits according to mood or business of the day. In the act of dressing the chair for work, the suits invite me to an interlude of play that marks a ritual transition between work and domestic life. The chair and I have a subtle dialogue; the chair becomes a companion. This research highlights the potential of furniture objects and other three dimensional design works to invoke a lightness to everyday life. *Designed by Jasper Morrison. Thanks to ECC Lighting and Furniture for supporting me with an Air Chair. karussell@xtra.co.nz 021 127 2917 12
02 Kate Bartels: Master of Design Dull life, you don’t have to be that way This body of work counteracts my disillusion with fashion design as a career through an exploration of new online space as an intangible, but increasingly relevant place for fashion to be found, seen and commented upon. In the course of this research project, I have become immersed in the online fashion realm as a designer, a blogger and a participant in other people’s websites. This activity allowed me to create an online presence as an alternative way of reaching a global niche while at the same time operating in the private seclusion of my local physical environment. I have inhabited this virtual domain as “a maker of mood” which is played out in the design of garments, image and text. This research project is the first in a succession of attempts to engage with online fashion communities in this relatively new, contemporary public, popular and virtual space. katebartels@gmail.com
03 Claudia Bergsdorf: Master of Design
Ronia Revisited: Enhancing readers’ experience of children’s crossover narratives through illustration In this project I argue that a person’s context and age inform the way in which they experience universal themes in crossover children’s fiction*. Recurrent themes typically appearing in this literature and correlating with the reader’s life experience are identity, change, death and nature. This theoretical framework combined with a close critical analysis of key case studies and existing design precedents provides the basis for my exploration into how illustration can function as a visual continuum for crossover narratives. *Crossover fiction: Fiction enjoyed by a readership of many ages. Essential components of a crossover book are: diverse address, complexity in form and/or theme, evidence of diverse readership (Beckett, Crossover Fiction: Global and Historical Perspectives, 2009).
bergsdorf.claudia@gmail.com 021 142 9631 14
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04 Sarah Burrell: Master of Design An Intimate Spectacle An Intimate Spectacle examines the intersection between the spectacle of the theatrical event and the subjective experience of the audience member or ‘participant’. Departing from the dynamics of receivership prescribed by the traditional theatre, this exploration begins to wander through the rough and surprising terrain of the city in search of an intimate form of participation. Theatre is typified by binary distinctions: the actor and the audience, the stage and the auditorium, and the fictional and the real. As this discourse moves away from the theatre, these distinctions are stripped back. The roles of the actor and the audience are disestablished through the design of performances comprised solely of participants who conduct their experience through interventions and enactments. This body of work has been explored and disseminated through a series of urban workshops and performances in which the solitary participant is guided on a self-directed exploration of the city. Equipped with sound (mp3 players) and material (objects and suggestions) the individuals are invited to conduct interventions that cause them to perform a personal relationship to their urban surroundings. Participants become tourists of the everyday, dispersing traces of performance that reveal a mythic dimension in the habitual city. Credits/Sponsors: Andrew Simpson-Sound Design, Jon Coddington-Design Assistance, Alfred George East Scholarship. sarah.g.burrell@gmail.com
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Michelle Freeth: Master of Design
Helga Goran: Master of Fine Arts
Maintaining Design Aesthetics: A case study into the effects of body shape on grading; the translation of designs to fit fuller figured women
Reality Check
Fit problems continue to plague the women’s fashion design industry. Complete garment fit for women whose bodies are not the standard size or shape can be difficult to find or non-existent. Yet, fit is an essential design feature. In this design-led research project, I have used techniques of grading to translate design details into other sizes, while maintaining the design aesthetic. This mode and process of grading and fitting complex designs to a variety of body shapes is sensitive to line, shape and form and ultimately reveals the potential to cater to a wider garment-wearing audience. mafreeth@hotmail.com 027 463 4934
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As architectural spaces, car parks are almost invisible in urban landscapes, I noticed that, on a usual day, people drive in car park spaces, park their cars and exit without paying much attention to their surroundings. I wanted to test if a functional space such as the Marion Street car park could appear any different through the mediation of the camera. Therefore, I focused on photographing this car park during 2010 for my Master of Fine Arts Thesis research project. helga.goran@gmail.com 022 609 6315 www.helgagoran.com
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Marion Street car park 5-73
Marion Street car park 5-169
07 Claire Hacon: Master of Design That suit is her; redoing suitable styles to subvert feminine identities in the professional workplace The homogeneous western business suit typically worn by female professionals is, I would argue, disempowering because it functions as a reductive version of male power dressing and denies its wearer any opportunity to express her individuality. This practice-led research project has involved re-figuring the women’s business suit. This suit type been interrogated, analysed and reflected upon; this activity has formed a significant part of the research study. As tailoring is the central discipline of my practice, I utilise these skills to offer women multiple suit forms to challenge stereotypes of feminine representation in professional organisations. jandchacon@yahoo.co.nz O27 375 5517
08 Jason Klenner: Master of Design My design identity… my future… Over the years I have become a design chameleon and the personality of the brands I have designed for has been my camouflage. I came to this realisation after nineteen years of designing products for mass market industries. This coincided with New Zealand based manufacturing and industry increasingly moving offshore which threatens the existence of New Zealand designers working within the mass market field. My design-led research explores ‘finding my personality’ as a design individual in order to reposition myself within the design industry, away from commodity-based mass market design. This journey has involved the analysis of designers positioned within the high profile and high value area of design, reflecting on my values and interests, as well as repeated design exploration and experimentation. The outcome of this research is my personal identity and point of view as expressed through a chair named ‘Sprung’. This is the first of many limited edition objects intended for exhibition. It showcases my design identity and secures my future. jason@jak.co.nz
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09 Julia Lumsden: Master of Design A garment for the upper body with a collar and sleeves and buttons down the front In this design-led research project, designing garments occurs through the process of making their patterns. I am designing men’s shirts by manipulating a basic men’s shirt pattern such that the shirts created using these patterns will not create any fabric waste. The process I have employed has evolved through an iterative mode of designing centred on the pattern as the source of aesthetic design. Over the course of the year I have developed a unique process for designing the patterns using a combination of Gerber pattern design software and Adobe Illustrator. I have tested seventeen of these patterns through constructing finished toiles of the shirts. Fabric length, width, occasional mistakes and fortuitous shapes arising from what would have normally been considered as waste have directed my designs and the resulting aesthetic. I am researching the design potential that pattern drafting and prototyping contribute as an alternative to sketching. I am allowing the external parameter of creating patterns that do not create fabric waste to direct my designs while retaining my classically tailored aesthetic. This research is a unique approach to zero-waste pattern design which aims to develop innovative shirt patterns that could not have been conceived of through drawing. Credits/Sponsors: Massey University Masterate Scholarship, Fabric donated by Booker~Spalding. lumsden.julia@gmail.com 022 645 7650
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10 Jennifer Rosenthal: Master of Design Instructional Design for Development: Exploration of potential teaching tools for the preservation of Kyrgyz textiles traditions Around the world craft traditions are being lost. Traditional textiles and handicrafts are an important part of a community’s heritage and cultural identity. They also represent an important source of income for women and youth in some of the world’s poorest countries. According to UNESCO, there needs to be in depth research and documentation into craft traditions so that this knowledge can be accessible to a wider audience and can also be revived in the same social and cultural context in which it has thrived. Photographic and video documentation is normally carried out for the purpose of analysing or creating a record of a craft and its associated traditions – rarely for the specific purpose of teaching the craft. As an instructional designer, I questioned whether there might be more appropriate methods of accomplishing UNESCO’s goals that do not rely on outside “experts” or potentially inaccessible technology. As a result of learning the process of making traditional felt carpet from Kyrgyz masters and experiencing the culture and skills of the local people of Kyrgyz Republic first hand, I have designed and evaluated potential teaching tools that could be adapted by experienced Kyrgyz artisans to preserve their own textiles traditions and pass them on to future generations. jeni@dunn-wright.ca 021 246 2332 21
11 Ben Paton: Master of Design Flow: A case study in integrating sustainability values with affective design This research integrates affective design strategies with sustainability values in the context of a soft seating furniture design solution. Rejecting polyurethane foam cushioning, the research proposes a conceptual and material alternative to the conventions of soft seating. A full-scale prototype demonstrates the fusion of ethical integrity and dynamic form, explored through an innovative and iterative design process. notapneb@gmail.com 021 267 0999
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12 Amy Pyle: Master of Design The New Zealand Woolshed: An aesthetic investigation through textile design process for interior textile and surface application Situated within textile design, this research explores early New Zealand woolsheds that are found in various states of disrepair. Centred around Tora Station, a woolshed emblematic of those built during this era, I am using textiles as a way to interpret this built artefact and its immediate environment. My firsthand experience of this site, together with extensive research into the social and cultural history of the woolshed, conceptually informs and visually inspires a series of textile and surface applications. A sensitive translation of the woolshed’s external and internal spatial and material qualities has been made through textile design processes such as laser cutting, sandblasting, and weave. These processes have assisted to emulate and embody qualities of the decaying woolshed and imbued a tactile and visual language into a collection of contemporary textiles. Credits/sponsors: Jim Wood Memorial Scholarships from Wool Yarns, Massey University Masterate Scholarship, Geoff Fiebig Furniture. amypyletextiles@gmail.com 027 306 4544 22
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13 Ryan Shields: Master of Design Magnificent Madness, The American Lunar Quest: Creating a contemporary rendition of the lunacy myth This project stems from an interest in how visual communication design uses signifying visual codes to perpetuate or depart from mythic structures. To explore this concept I have investigated the depiction of the lunacy myth. The lunacy myth is an ancient and enduring archetype that suggests that the moon can influence people’s minds, turning them into lunatics. Explored through the retelling of the American lunar quest of the 1960s, this research exposes how this event was characterised by scientific rationalism and more so, by lunacy. It examines how image, typography and colour, form and composition can be coded and arranged to represent the magnificent madness of the American lunar quest to a contemporary audience. shields.ryan@gmail.com 027 424 8101
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14 Bonny Stewart–MacDonald: Master of Fine Arts Beyond Pa Hill: A Photographic Synthesis of Remembrance and Construction Drawing on phenomenological memories of a particular domestic space, the unification of varying photographic practices is examined for the purposes of achieving a synthesis of remembrance and construction, relative to the original home and within the context of the contemporary still life. bonny@bonnyiris.com www.bonnyiris.com
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15 Kirsten Sutherland: Master of Design Embroidered Illuminations I have designed a series of portraits of personal saints using new digital embroidery technology. Like a medieval manuscript, the embroideries illuminate spiritual experience by bringing to light the stories and symbolism surrounding the Catholic saints. In the tradition of embroidery samplers, they demonstrate development of digital stitch techniques. I have represented Catholic saints from history stitched together with the images of close friends and family. The intention is to reveal and uphold the saintly qualities of these secular people. Although these embroideries are designed as objects of personal protection and devotion, it is the intention that they may inspire viewers to contemplate spiritual ideas.
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16 Peter Wilkinson: Master of Philosophy Who needs money when you can go windsurfing? My thesis studies the paradox of a lifestyle that is resistant to consumerism, through consumption. This paradox is mediated through the visual culture of the scene, which creates a dream world of natural perfection and freedom, valourising a lifestyle of weightless hedonism. The subtext of this dream world is that it is only possible through the consumption of consumer goods. I spent a year in ethnographic study of the windsurfing subculture in order to understand this relationship fully. My conclusion is that it is possible, through the expression of a lifestyle, to resist consumerism even though that lifestyle requires the consumption of consumer goods.
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Institute of Design for
INDUSTRY & ENVIRONMENT The design disciplines of Fashion, Industrial, Spatial and Textiles form the Institute of Design for Industry and Environment. Common to these disciplines is the ability to manipulate and transform materials into desirable and valued artefacts, materials, places and spaces.
RODNEY ADANK Head of Institute, Institute of Design for Industry and Environment
Designing for industry is all about designing a sustainable, flourishing future. This has been beautifully demonstrated by the work of our 2010 graduates. Their work is a testament to their engagement with creative practice; producing connectedness and meaning in relation to issues such as community and sustainability that we face today, and will face in the future. Congratulations to the students and staff of the Institute for the achievements of 2010. Our staff are part of a 125-year tradition of dedication, commitment and inspiration in design education. They challenge, shape, and support the development of design talent in our students, among whom are international award winning graduates such as Avis Higgs, Mark Pennington and Rebecca Taylor. Having completed their studies, our 2010 graduates join this group of Massey alumni. These talented young men and women will shape and define the look and feel of daily life and experiences for future generations. Their design thinking and creative approach will enable design for materials and processes yet to be invented, and for end-users and markets yet to be defined. They now go on, as did their fellows, to make their contribution to design. Our good wishes accompany them as they embark upon their careers.
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INDUSTRIAL DESIGN 01
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Cenwynn Jayne Boswell
Chloe Cameron
Michael ‘Garth’ Beer
GILD
The.Stable
Simple Swim
GILD is a gestural responsive lighting desk for theatre. It creates instinctive user interaction and pushes the status quo of products in this area.
An accessory display unit created for the fashion label Deadly Ponies.
A flotation aid targeting young swimmers who are developing essential learn-to-swim skills, with the option of including other components for further development.
cenwynnjayneboswell@gmail.com coroflot.com/cenwynnjayneboswell
chloecameron@live.com
garth.beer@gmail.com 027 469 2352
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04 Kate Cameron-Donald
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Transpose Recreational System The Transpose system epitomises interactive and stimulating recreation spaces for secondary school environments. The two-part system integrates a permanent ground foundation and adolescentspecific, temporary equipment. katec-d@hotmail.com 027 309 0867
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Jono Clough
Thomas Colton
Evarn Flaunty
The Yachting Simulator
Tensegrity Furniture Range.
You Design
People use The Yachting Simulator to practice sailing manoeuvres whilst still on land. It is used to help build confidence in students learning to sail. bowmanjono@gmail.com 021 259 3845 34
t-colton@hotmail.com
A furniture piece suitable for both hospitality and domestic settings, with aesthetics, comfort and functionality at the forefront. evarn.flaunty@gmail.com 027 331 2736
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08 Chris Dwan Craft Native A collection of furniture that requires the owner to personalise and embellish elements using a variety of simple crafting techniques. chrisdwan.design@gmail.com 027 425 7585
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09 Lisa Gabel Sunlight The Sunlight leads a new generation of light therapy devices that help to balance the implications of our light deprived modern lifestyle. lisagabel@hotmail.com 021 251 2456
10 Harriet Hone Easyfence Easyfence is a holder that helps manage pigtail fencing standards, holding 20 standards around the rim. The rim flexes when clipping the standards in place. harriethone@gmail.com 027 229 5235
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11 Brendan Jessup VPD Variable Portable Display is an easy to set up portable LED display that is the solution for safer traffic management. metco.design@gmail.com www.metcodesign.com
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Saveth Man
Hannah McDonald
LSR-480i
This is an interactive information display for Pukekura Park in New Plymouth, it includes a touch screen interface and each structure is kinetic.
The 480i is a forecast pure BEV (Battery, Electric, Vehicle) that doesn’t conform to stereotypical electric vehicle perceptions, and is designed for the environmentally conscious car enthusiast. sav8design@gmail.com 021 112 6543
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han.mcdonald@hotmail.com
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Luke Mills For the home and living space this design brand and collection of furniture draws inspiration from its native resources. mills.luke@gmail.com
15 Rachel Moller Conexus Furniture System Conexus is a modular system designed for highway stopping places and incorporating local information. The aim is to reduce road accidents caused by driver fatigue. rachelcmoller@hotmail.com 027 353 7774
16 Carey Prebble Kete Kete is a manual hydroponic gardening system designed primarily, but not exclusively, for people living in apartments. It is an interactive and innovative gardening facilitator. careyprebble@hotmail.com 027 338 5632
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Zachary Robinson
Riley Sanders
Jessica Simons
Aero Care Excellence 1.0
Base
The Last Collection
Aero Care Excellence 1.0 is a modular mobile intensive care unit, for Air Ambulances. It was designed to quickly convert aircraft into Air Ambulances.
Base, an upper body personal protective system specific to snow sport athletes, with the ability to prevent injuries caused by hyperextension.
The Last Collection are the foremost pieces created for the studio based identity, ‘Ore’. Consisting of two lamps, small stool, necklace, they are formed with lost casting to instill value.
z.robinson@me.com 021 874 875
rileysanders@hotmail.com find.jess.simons@gmail.com 027 375 2360
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Tamati Turnbull
Stuart Smith
The Me
DASH
The desk enhances the way one works on a cognitive and physical level. The subtle notes of personality allows for a pleasurable work experience.
A solar domestic lawn mower that aims to differentiate through aesthetic and the use of a renewable energy source.
TamatiTurnbull@gmail.com
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s_t_u_a_r_t_s@hotmail.com 027 326 0631
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22 James van Oosten HUB A single burner camping cooker, with folding surfaces and low level seating. Designed for a freedom camping context. jvodesign@hotmail.com
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Steven Willimott
Ken Yep
Outdoor Event Furniture
Haven
designsteve@hotmail.com 021 285 2428 www.stevewillimott.co.nz
A packable & portable sun shelter. More than one unit can connect together and is able to be set up in various configurations. designer_yep@hotmail.com 027 774 6915
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25 Lucas Wotawa Self Taut This collection of stools gives the user creative freedom to change the fabric as they please through an innovative and enjoyable method of upholstery. lucas_wotawa@hotmail.com 027 366 9431 49
FASHION DESIGN 01
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Claire Aiello
Nicole Atkinson
Ten Faces - In This Hole
Hide & Seek
This ensemble is designed for multiple wearers and comments on what a garment can be and the intimate act of dressing.
High end women’s wear collection inspired by positive and negative space contained in maps. Sponsored by Wharerata Organics.
claire.m.aiello@gmail.com 027 347 6301
Colz.at@hotmail.com 027 387 4994
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Sara Jean Butt
Jasmine Cameron
Sickly Sweet
Pops and Darling
Sickly Sweet incorporates the idea of the Victorian Grotesque to create a collection which is beautiful, yet over-the top sweet, with underlying grotesque qualities.
This work is based on generational romance that stands the test of time and appeals to the contemporary romantic in all.
sarajb4@hotmail.com charliesgirl@hotmail.co.nz 027 438 9272
jcameron@windowslive.com 027 413 9999
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Emma Clewlow-Anaru
Rhea Culliford
UNDO
Fight or Flight
UNDO is a 2012 spring summer collection. This collection is strong, edgy, unique and very sexy.
Fight or Flight explores the boundaries of human response. The fight or flight reaction is translated through clothing to illustrate revelatory protection.
emmaca@actrix.co.nz rheaculliford@gmail.com 027 785 0222
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Katharine Egarr
Catherine Clift
Shook Up
Homoariens
Shook Up is a collection inspired by American photographer Bruce Davidson’s 1959 photographic series ‘Brooklyn Gang’. It focuses on the contrasts found in Davidson’s images.
Homoariens is a natural knitted collection set 5000 years in the future after the earth has suffered an apocalypse in 2050 due to humanity’s actions. catherine.l.clift@gmail.com
katharinegarr@gmail.com
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09 Kim Field A Violent Beauty A/W 2012 A horrific inspiration transformed into a commercial range. An indulgent, edgy, beautiful, guilty pleasure. k.field@hotmail.com 027 698 6803
10 Emma Hewson Playful, provocative, stylised, disturbing, Disney Swimwear inspired stage costumes for project muse, Katy Perry. Influences include Alexander McQueen, Jean Paul Gaultier and The Little Mermaid. emmahewson17@gmail.com 027 335 1517 www.emmahewson17.wordpress.com
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Lover Boy Injecting excitement and difference into the male wardrobe using colour and print. lgarshaw@hotmail.com 021 903 823 www.lauragarshaw.co.nz
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12 Lisa Holmes
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Fully Furnished Fully Furnished is an interactive exhibit which morphs garments into sections of a couch. lisa.jane.holmes@gmail.com 027 635 9453 www.lisajaneholmes.co.nz www.fully-furnished.co.nz 59
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13 Lauren Kay Hooper This collection explores the ‘seven stages of grief’, and comments on how our emotions can weigh us down and overwhelm us when dealing with grief. 14
l.k.hooper@gmail.com
14 Renae Ingram Skullduggery Deception, darkness, trickery and obsession. An expression of my obsession, love and fascination with the human skull. lp_madnae@hotmail.com 027 381 3082
15 Emma Karaitiana Rubino Rosso
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Rubino Rosso is a colourful well-rounded collection for women. Rubino Rosso is elegance and playful sophistication all rolled into one. emma.karaitiana@gmail.com
16 Morgan Katene I am re-designing E Koro Kia TuTuki, my Marae, as it is bare of traditional Maori designs due to conflict in the 19th century. miskatene@hotmail.com 027 428 8531
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Eliza Leung
Marie Kelly
Fold
Look into my eyes
The outcome of this project has been developed into four garments, all of which are constructed using intricate pleating techniques.
Look into my eyes epitomises the emotions, struggle and pain associated with my personal experience with depression.
elizaleung01@gmail.com 027 354 4287
mariekellydesign@gmail.com 027 389 0378
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Tiffany Kong
Jemma Marie McLean
90 Degrees
Skinned Alive
Entitled 90 Degrees, this couture collection challenges conventional methods of garment production by being made completely from squares.
The anatomical structure was inspired by anatomical art and created to highlight the cruelty of the fur industry.
tiffany.88@gmail.com 027 235 7756
Jemma.marie.mclean@gmail.com www.prettybirdy.co.nz
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21 Jane Marshall The Journey’s Tattered End My ancestors sailed to New Zealand in 1878. The ship caught fire and was scuttled, their belongings submerged in salt water. jane.e.marshall@hotmail.com 027 249 1115
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Anna McAlister
Alissa Mathieson
Bearhug
Sculpt
Bearhug is inspired by my quest to see how far creativity and imagination can imitate audio-visual synaesthetic abilities.
Sculpt is a handcrafted knit wear collection, using the silhouette of the body as a base for construction and design.
annamac11@hotmail.com 021 047 1587 / 09 486 8181 www.annamac.co.nz
alissamathieson@gmail.com
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Priscilla McClintock
Lucy McIntosh
Soul Astray
This is a commercial collection for sophisticated women, inspired and stimulated by the relationship between fashion and architecture.
Textural exploration into the relationship between the perishable human body and the immortal soul using leather, metal and natural fibres. priscilla.mcclintock@gmail.com 021 179 1963 www.wix.com/CillaP/Portfolio
lucymcintosh@mail.com 027 669 5039
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26 Sindey-Ann Oertel Surrealaissance Surrealaissance is a conceptual collection based on ‘Surrealism meets the Renaissance’. sindeyann@hotmail.com 027 628 9870
27 Melissa Montgomery Monstrosity Monstrosity aims to create a playful interaction between wearer and garment. The childhood inspired fashion collection was created with the hope to make people smile. melissa-montgomery@hotmail.com 027 464 8042
28 Katinka Muijlwijk Disobedient A collection which mocks conventional ideas of dress; subverting the normal into the unusual. Why can’t a pair of trousers be worn as a jacket? kmmuijlwijk@hotmail.com 26
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Greer Osborne
Kristen Perica
Rebecca Pidd
Inspirational Expansion of an Addiction
Himba
Brittle Soul
The concept of fashion being able to create happy feelings inspired my collection, Himba. It is all about texture, colour and fun.
A plus size collection aimed at healthy, confident young women, who are proud of their bodies and not influenced by the media’s ‘body ideal’.
My inspiration builds on my love of things indigenous and spiritual, little rituals, beliefs and my adornment of found trinkets. greerosborne@hotmail.com 027 542 2884 / 06 752 7266
lil_perica@hotmail.com 027 424 1441 / 04 567 9397
bekapidd@hotmail.com
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Shaan Selby
Kathryn Shearer
The Crystallized Unknown
Psychodiagnostik
Encapsulating nature’s beauty by letting nature do it’s spontaneously perfect work. Crystals have been grown onto fur, silks and hems, creating new textiles and detailing.
A moody and luxurious capsule collection inspired by the psychiatric ink blot tests of Hermann Rorschach. It includes quilting, cunning panelling, and sweeping drapery.
shaan.selby@gmail.com 021 172 9018 / 04 479 6897
shearer.kathryn@gmail.com 021 904 565 75
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34 Kate Smith Imagine if... Imagine if... is about storytelling. One look shows a literal book reference then the outfit flips to show the interpretation of what the words read. katesmith@woosh.co.nz
35 Aimee Steel Memory Lane This is a commercial collection including prints, embroidery and key shapes inspired by sentimental places and possessions in relation to my grandparents.
36 Kendall Watt In suspense A collection infused by architectural shapes from New York City by utilising the cityscapes construction methods. kendallwatt@hotmail.com 021 235 1025 www.wix.com/kendallwatt/kendallwatt-online-portfolio
37 Aihua Wei
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Transposed The Transposed collection transcends cultural frontiers and unlocks doors to an expression of creative, cultural and personal freedom, which is an ever evolving process of transformation.
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38 Jess Williamson Hamefarin Hamefarin, which means home coming, is an exploration of traditional crafts from the Shetland Islands that have been transformed into a modern unisex collection. jess.grace.williamson@gmail.com 027 408 6745 www.jesswilliamson.blogspot.com
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Kerry Wong Saburu | Ga Saburu | Ga menswear collection explores the relationship between fashion media and sustainability. Targeted at the “older gentleman” it explores ageing and ‘ideal’ masculine representations. kerrywong@hotmail.com 027 674 8303 www.kerrywong.net
40 Katrina-Marie Woodhouse Violet Violent This collection is about where the natural dye violet came from and the devastation caused to the city. katrinamariewoodhouse@gmail.com 027 755 0166
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TEXTILE DESIGN 01
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Kristine Brooks
Erin Cretney
Quick March
Conchology
The chaotic and structural elements displayed in the New Zealand sport of Marching inspire a collection of surface pattern designs.
The seashell evokes a sense of refuge and contrast. A soft interior protected by hard exterior; soft with hard; rough with smooth; matte with shine.
brooksk09@gmail.com www.kbrooks.co.nz
erin.cretney@gmail.com www.erincretney.com
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Celia Frith Drummond
Kristy Johnstone
Winsome Waters
Urban Nature
AW11 fashion menswear collection for the Fruity or Dandy man. Communicating dancing lights on water and a sense of anticipation after dark.
The impermanent character of graffiti is explored through the combination of knitted textiles and grass.
celiafrithdrummond@gmail.com 027 675 7434
johnstonekristy@gmail.com 027 424 3313 www.kristyjohnstone.com
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Hilary Knox
Jenny Leov
Exposed Enclosure
Ethereal Realities
Skin is the interface that both connects and divides the body from its surroundings. It both reveals and conceals age, emotion, and environment.
Representing the visual qualities that occur whilst dreaming. What do personal dreams look like?
hilknox@hotmail.com 027 348 3377
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jenny.leov@gmail.com 021 155 6133 www.jennleov.com
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07 Rosemaria Loto Trick of Light A sophisticated collection of screen-printed textiles for womenswear inspired by the shadows cast at Aotea Lagoon and influenced by the placement of Samoan Tattoo. rloto.7@hotmail.com 021 029 95647
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Miranda Hurley
Jess Murphy
Urban Strangers
Voodoo-You SS11
This collection explores the concept of the stranger (the unknown) in relation to me (the known) in an urban environment with particular focus on the cityscape.
Inspired by Haitian voodoo, Voodoo-You is a print design collection for high-end Ready to Wear – polished with a rough-and-tumble spirit.
mandizhurley@hotmail.com 027 426 6405
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jessemurphy_@hotmail.com 027 737 3047 www.jessmurphy.co.nz
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Alana Spivey
Crossings
Pockets of Nostalgia
A textile collection inspired by migrated “superobjects� exploring kitsch familiarity, whimsical illustration and modular form. Processes used include laser-etching, digital printing and hand screen-printing.
A personal narrative between mother and daughter, merging two generations through layering, pockets of concealing and revealing and metaphorical memory in fabric. alanaspivey@gmail.com www.alanaspivey.com
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Susie Ishbel Thomas
Amy Thompson
New Found Land
Capturing Light within a Surface
An Interior textiles collection focusing on plant species introduced by British migrants in the Victorian period and the effect they had on New Zealand’s native vegetation.
My project used the digital print process to create surface pattern on various materials by revealing and refracting areas of light. amez_001@hotmail.com 027 315 0273 ajanelle.com
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SPATIAL DESIGN 01 Sarah Brown-Toganivalu The Enlightened Discovery An exploration into how design interventions can promote healing and the recovery from anxiety, situated at the former Erskine College in Island Bay. sarahbrown822@hotmail.com 027 469 3940
02 Jane Dunlop Body & Land Body & Land proposes the re-design of Konini Lodge on Mount Taranaki. This project explores carving as a means to engage the body with the land. janepdunlop@gmail.com
03 Serena Dixon (Re) viewing two states of inhabitation explores the relationship between the observer and the observed, revealing glimpses of a private world through various viewing devices. serena_dee@hotmail.com 027 374 7332
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Sarah Hyder
From Pixels to Particles
Polka Caravans
From Pixels to Particles aspires to develop the spatial understanding of our relationship with our digital footprint, allowing the user to interact with their digital self.
Employing the process of folding, Polka Caravans pays homage to the Gypsy caravan, the 1950s New Zealand caravan and the spirit of Polka music.
anna_maree_hill@gmail.com 021 232 4251
sarahhydersmail@gmail.com 027 414 0786
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06 Sarah Kirk Spatio-Visual Architecture Spatio-Visual Architecture is driven by the intersection of cinema and architecture as disciplines that both deal with space. sarah.kirk@hotmail.com 021 260 6634 sarahkirk.tumblr.com
07 Liselle Koschir View of Forgotten History at the Overseas Passenger Terminal Spatial interventions are created for viewers to embrace the forgotten history and distinct character of Wellington. l.koschir@hotmail.co.nz
08 Maree Leppard Hotel Chiasma: Redevelopment of an existing Motel
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Hotel Chiasma proposes the built integration of weather-based phenomenal change. Atmospheric elements are translated to details and moments within the redesigned spaces. maree.leppard@gmail.com 027 428 7651
09 Juan Li Contrasting Spaces This project redevelops the OPT building, aiming to divide the building into two contrasting halves. matthewlijuan@hotmail.com 021 049 6687
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Yeonhee Lee MacDougall
Brittany Morgan
Korean Cultural Centre
Light_Body_Transition
Siobhan Elizabeth McDermond
I have designed a Korean Cultural Centre on Customhouse Quay containing exhibition and performance spaces. I used traditional Korean screens to make the space more harmonious, comfortable, inviting and welcoming.
Light_Body_Transition explores how the qualities of light can be used to improve the physical and psychological state of commuters in an urban environment.
short FILM / short SPACE
britt_morgan@hotmail.com 027 380 9745
s.mcdermond@hotmail.com 021 265 1931
short FILM/ short SPACE is a temporary pavilion design that takes its audience on a journey through the process of filmmaking.
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Kanae Murakami
Jess Pointer
Reclaim – Refuge centre for victims of Domestic Violence
Urban Inhabitation
The design provides a space where women and their children can feel safe and secure, while encouraging them to share their commonalities and their culture. k.murakami2530@gmail.com 021 147 6884 (NZ) / +81 86 473 7826 (JPN)
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Urban inhabitation - from darkness to light ‘makes good’ of conventional apartment living. Through carving into the existing site, spaces are flooded with natural light. j_pointer@hotmail.com 021 035 2506
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15 Molly Potter Transferring Impressions Over a cup of tea, is a teahouse design that explores how traces we leave can affect our experience within space. molly.pott@yahoo.com 027 308 5185 103
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Sinead Kate Satherley
Maraka Saunders
Lorna Smith
Collisions of Space
Rugby World Cup, ‘Adults Playland’ - The Choreographed Event
Janet Frame - Living, Writing
Collisions of Space explores how the event of temporary domestic inhabitation can intersect and fuse with the qualities and the event of the surrounding community environment. sineadsatherley@hotmail.com 021 214 1236
How can space provoke a performance that subtly celebrates mundane moments in an event setting, where attendance of the spectator/participator enables that performance to exist?
Subconscious bodily rituals, natural conditions of the site and Frame’s autobiographical novels informed the design of a live-in writer’s retreat. lorna.rm.smith@gmail.com 027 844 4342
marakasaunders@gmail.com 027 265 1840 www.marakasaunders.co.nz 105
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Marie Swanson
Mercia Tawhiri-Kerr
Home for Now
_UPCYCLE
Object Space: Home for Now addresses the emotional distress placed on people who have endured natural disaster. Object based design aids relief through the continuation of routine.
This project proposes an effective means of conserving resources, decreasing resource use and minimising waste, through the notion of upcycling and building for redesign.
marie_swanson83@hotmail.com
mercia_yes@hotmail.com 027 418 0140 / 04 388 4163
21 Katherine Wilkinson Light : Space _ Isolation of the Bound Mind and Body Light, space and a psychiatric rehabilitation centre: What effects do changing elements of weather have on the bound mind of people suffering from eating disorders? kate-wilkinson@hotmail.com 021 159 0316
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AWARDS INDUSTRIAL DESIGN
Andrea Ellis
Annabel Goslin
Lans Hansen
Carol Ho
Bronze, DINZ Best Award 2010
Finalist, International Red Dot 2010 (2nd one)
Silver, DINZ Best Award 2010
Silver, DINZ Best Award 2010
Julian Schloemer
Steven Wyeth
Winner, New Zealand James Dyson Awards
National & International Finalist, James Dyson Awards
FASHION DESIGN
Lisa Holmes
Marie Kelly
Kate Smith
Sophie Burrowes
Winner, Rembrandt Suits Ltd Award for Excellence
Winner, Rembrandt Suits Ltd Award for Excellence
Winner, Knifekut Award for Achievement & Dedication
Finalist, Westpac Young Designer Awards 2010
Mittelmoda Prize, iD International Emerging Designer Awards 108
Emma Falvey
Candice Fulton
Alice Howard
Renae Ingram
Finals, Hand and Lock
Winner Avant Garde, Hokonui Fashion Awards 2010
Finalist, Westpac Young Designer Awards 2010
WOW 2010 Finalist, Student Section
Winner Young Designer, Hokonui Fashion Awards 2010
Tiffany Kong
Phillipa Lake
Talia Manu
Anna McAlister
Finalist, Merino Gold Competition
Finalist, Westpac Young Designer Awards 2010
Winner, Wearing Jack Tshirt design
Winner, John Rainger Vilene Award for Best Use of Product
Priscilla McClintock
Lucy McIntosh
Melissa Montgomery
Luka Mues
Winner, Purfex Award for Design
Finalist, iD International Emerging Designer Awards 2011
Winner, Unity Collection Award for Commercial Design
WOW 2010 Winner, Shell Student Design Award
Winner, Hawes & Freer Award for Tailoring 109
FASHION DESIGN CONTINUED...
Greer Osborne
Fa’afoi Seaso
Loren Shields
Shaan Selby
Winner, Merino Gold Competition
Runner Up Streetwear, Westfield Style Pasifika 2010
WOW 2010 Finalist, Student Section
Winner, Kirkcaldie and Stains Award for Creativity & Innovation
Judy Seo
Anna von Hartitszch
Aihua Wei
Kerry Wong
Merit, Hokonui Fashion Awards 2010
Runner Up Avant Garde, Hokonui Fashion Awards 2010
Finalist, iD International Emerging Designer Awards 2011
Finalist, Merino Gold Competition
Finalist, iD International Emerging Designer Awards 2011
SPATIAL DESIGN
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Katrina Woodhouse
Oliver Blair
Amanda Jones
Finalist, Merino Gold Competition
Silver, DINZ Best Award 2010
Bronze, DINZ Best Award 2010
TEXTILE DESIGN
Erin Cretney
Celia Drummond
Jane Maree Hills
Kristy Johnstone
Winner, Excellence with Materials, Konev Industry Award
Winner, Resene Colour Award
1st place, Australasian Student Design Awards 2010
Winner, Jim Wood Memorial Scholarship
Rosemaria Loto
Kelly Olatunji
Merit Nightlife Award, Hokonui Fashion Awards 2010
Winner, Blueprint Excellence in Screen Print Award Finalist, Merino Gold Competition
SPATIAL DESIGN
Gemma Loving Hutchins 1st place, Australasian Student Design Awards 2010 Silver, DINZ Best Award 2010
Amy Miller
Morgan Terry
Gold, DINZ Best Award 2010
3rd place, Australasian Student Design Awards 2010 111
Institute of
COMMUNICATION DESIGN With 125 years of heritage there comes a set of questions for a design school like ours. What constitutes design excellence at the beginning of the new millennium? What roles do traditional elements such as discipline, craft, thinking and understanding play in today’s design education? Does a design degree hold the same value as it used to in these times where, some would hold, anyone can be a communication designer as long as you’ve got the right hardware, software and bandwidth? ASSOCIATE PROFESSOR CHRIS BENNEWITH Head of Institute, Institute of Communication Design
The answers are clear when you look at the work of our 2010 Visual Communication Design graduates. In them you will see evidence of creativity that is fuelled by curiosity, rigorous questioning, risk-taking and a sense of personal responsibility. Contemporary currents of theory, collaboration, dialogue and connectedness are also discernible, and in many of these works is the sense of joy and wonder of young designers discovering their virtuosity. What is crucial however, is that the same denominators of craft, thinking and understanding that have always been the cornerstones of the Wellington School of Design’s approach, still shine through. The calibre of these works show that the traditional roles of tertiary design education are just as relevant as they have ever been, particularly in the ways that they mesh with new world contexts. It also proves that design is centrally about social processes and life skills, not about the latest tools for making stuff. These attributes continue to make our design graduates valuable to themselves, to creative industries, and to society. In a year that has seen our students’ work win an unprecedented number of awards, my staff and I feel proud that we are furthering the venerable tradition that started with the first art and design programme in 1886. I offer warm congratulations to our 2010 graduates, and also to a staff that refuses to rest on its laurels.
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ADVERTISING 01
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Julia Benson
Katy Beadle
Come home to a smile
The client for this campaign is Soup, a local highend second hand fashion store; each ad alludes to second chances regarding fashion and the model.
A campaign targeting Kiwis living overseas to consider coming back to New Zealand; reminding them of what they are missing and of their childhood.
katysbeadle@gmail.com benson.julia@gmail.com 027 473 0217
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03 Michelle Balfour You are you, be beautiful Using ‘real’ girls and their thoughts I have created a campaign that celebrates women’s bodies in a healthy, positive way and inspires others to do the same. michelle.balfour@gmail.com 027 411 9120
04 Daniel Baker Looking at road safety advertising in a different light, focusing on a different tone of voice reaching its audience at the point of decision making. bakerdannyallan@gmail.com
05 Eileen Cosgrove-Moloney This book for the New Zealand Blood Service helps non-donors overcome their fears about giving blood, leaving them with no excuse but to donate. eileen.cosgrove.moloney@gmail.com 027 301 0342 eileencm.co.nz
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Rachel Arundel
Rachel Blacklaws
Samantha Caird
Welcome to Square One
Pre-loved
Lost Inbetween
A campaign that offers insights and reflects upon the true nature of a design degree. It’s not just a career, it’s a lifestyle.
Second hand books with a little history have wonderful stories to tell. This campaign is about bringing those stories back to the public.
Rarundel@gmail.com 027 406 4805 itsalongstory2.blogspot.com
rachel.blacklaws@gmail.com 027 447 7444 rachelblacklaws.co.nz
Emergence of the tween. No longer children but not yet teenagers, who fall between the ages 9-12. Without getting some control and balance back into your family your tween could go off track. sam.caird@hotmail.com 027 427 8191
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09 Lucy Guernier & Georgia Cottrell Supporting Considered Design This process is designed to brand emerging designers. The conversational approach to branding brings about an authentic response and in return genuine brand values. lucyguernier@gmail.com 021 893 869 g.e.cottrell@gmail.com 027 697 8250
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Emma Hickey
Eloise Jack
Insights into No Sight
The Lemon Project
‘The real problem of blindness is not the loss of eyesight, but the misconceptions that exist within our society.’ Aim: Change societal attitudes to blindness.
An exercise in the power of branding and advertising, exploring the creation of a washing powder brand aimed at young flatters.
emma.k.hickey@gmail.com 021 184 8668 emmahickey.co.nz
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eloise.jack@gmail.com 027 326 3384 www.eloisejack.co.nz
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Rob Longuet-Higgins
Whitney Macky
Gravity coffee exists to specialise in espresso, not all the fluff that gets in the way. ‘Cause all you need is a damn good coffee.
Skin cancer affects 40% of people in New Zealand at some stage in their lives. There is an essential need to alter peoples’ “she’ll be right” attitudes. Prevention and early detection will save your life.
hello@roblh.co.nz 021 383 699 www.roblh.co.nz
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14 Paul Lyons 15
My campaign showcases Nissan’s latest sports car, the 370z. The 370z is a real sports car, built to be driven by real drivers. klassik.capri@gmail.com 027 340 3251
15 Matt Mitchell Print campaign for Atomic She Devil skis and boots. The ads empower good female skiers to stand out as feminine, while still being badass. matt_mitchell_1@hotmail.com 027 378 7998
16 Emma Watson The first step to being well-prepared for a natural disaster is as simple as saying hello to your neighbours. Be prepared, say hello. ej.watson07@gmail.com 021 588 055 emmawatson.co.nz
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17 Kelsey Thompson Trade Aid brand ads that employ a refreshing tone of voice, giving the products personalities and showcasing them to reflect the vibrancy of the store. kels_thompson@hotmail.com 027 464 4036 129
DIGITAL MEDIA
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Annabelle Archibald & Charlotte Corrigall
Reuben Colson
John Conly
Gang Banger
Mystopia
Disconnected – A Short Film
Satirical advertisements were created for the ‘Gang Banger,’ fast food’s answer to the sausage sizzle. Advertising clichés such as sexual innuendo were employed.
A short film that looks at the theme of corporate control through dystopian technology, using a film noir style to drive the narrative and aesthetic.
to.reubenc@gmail.com 027 340 9436
johnconly@gmail.com 027 459 4093 johnconly.posterous.com
Fairy-tale archetype plus social media addiction equals Disconnected, a tale told through Aurora as she awakens from her digital realm and back into reality. Annabelle.archibald89@gmail.com 027 305 8776 annabellearchibald.tumblr.com charlotte.corrigall@hotmail.com 027 388 2741 charlottecorrigall.tumblr.com
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04 Michael Corlett Little Ninja An animated tale of a kid Ninja that embarks on a quest to obtain mystic power for a greater purpose. macorlett@gmail.com 021 022 19249 / 04 970 2883
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Nathanael Gordon
Yolanda Kuo
The Recyclers in Memoriam
The story explores the ways humanity and nature become integrated or detached and the consequences that result.
Amber-Jean Louise Hornsby
The Recyclers in Memoriam is an engaging installation creating the connection between our lifestyle and the effect it has on others. nathanael.gordons@gmail.com
yolanda128@yahoo.com.tw 021 061 3301 cargocollective.com/yolandakuo
Entertain Me Entertain me is a future concept for an RFID (Radio Frequency Identification) and location based application for Apple’s iPhone and iPod Touch, that markets discounts around New Zealand. amberjean89@gmail.com 021 157 1412 www.behance.net/AmberJean 133
08 Nicholas Mills Potbound A motion graphic short film that explores our relationship within Network Culture and examines the Internet Protocol limitations by employing visual metaphor and narrative devices. nic.psiStorm@gmail.com 021 179 5927 cargocollective.com/nicmills
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09 Jessie Moffat Rex and Raffe The first of a series of short animations about two misfit characters and how they become friends. 09 10
shockrabbit@hotmail.com 021 187 8927 / 027 640 0040 reanimate.tumblr.com/
10 Roshan Patel Roopadhyana This project helps Hindus connect to their god Krishna by bringing Krishna to life as a hologram in a Hindu prayer room installation. rossnaki@gmail.com roshanpatel.posterous.com/ www.facebook.com/rossnaki
11 Joel Schroyen Strangers This project explores the communication of meaning in video games, and applies this to a context of social interaction. joel@joelschroyen.co.nz 027 466 5607 www.joelschroyen.co.nz
12 Long Ouyang Concept Design 11
Concept Design conveys a visual representation of a design and idea for use in a wide range of mediums, before it is put into final production. Long0800.tumblr.com
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Rob Schwalger
Jo Anne Tay
Endangered
Using RFID technology and tangible objects, this interactive prototype communicates cross – cultural differences between mother and daughter from the New Zealand Chinese community.
Character concepts created for Endangered, a video game character loader that addresses rampant consumerism and its impact on endangered species.
joanneis.88@hotmail.com 022 025 4454
rob_schwalger@hotmail.com 021 026 76192
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15 Felix Telfer, Yannick Gillain & Shinji Dawson Circuit Circuit is a short computer animation, using character conflict to draw attention to the increasingly important issue of the ‘Digital Divide’.
Yannick Gillain yypgillain@hotmail.com 027 346 8494
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Felix Telfer felixtelfer@gmail.com 027 352 8339 Shinji Dawson sd_underground@hotmail.com 022 017 7178
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Karl Thiart
Nan Hsiang Wang
Joe Yang
I created an interactive simulation of how this character that is affected by racial discrimination would act towards us, based on the back story I wrote for him.
Chinese Landscape Painting
Quick Fashion
A short animation that introduces the concept behind Chinese Landscape Painting.
The purpose of this project is to improve the experience of online shopping, by helping sellers increase their sales, and buyers to have greater satisfaction with their purchase. It is an interactive web format combining CSS with flash.
samGD021@gmail.com
mojojojox25@hotmail.com
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19 Matthew Zhou Using motion graphics and the philosophies of self portraiture, this project depicts my research of self discovery and the relationship I have with music. mattyzhou@live.com 021 044 3929
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GRAPHIC DESIGN
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Grace Aitken
Zenaida Beatson
Katie Bevin
Six Stories Six Places
‘The sexually liberated modern woman turns out to resemble – what do you know! The pneumatic take-me-now-big-boy-fuck-puppet of the male fantasy after all.’ Janice Turner
Urban Tales
This project highlights six of Katherine Mansfield’s stories set in Wellington and locates them into the environment, past and present. grace.aitken@gmail.com 027 313 5328 behance.net/graceaitken
zenaidabeatson@gmail.com 027 559 9531
Urban Tales brings the stories of outdoor urban spaces into the built environment. A time-based piece of environmental typography combines form with shadow, to create a temporal narrative. katie.bevin@gmail.com www.katiebevin.co.nz
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04 Tom Boyle The United States of Tom Brands play an integral part in one’s image and identity. I explored 7 versions of my personal traits and developed them into represented identities of myself. tomdb13@gmail.com
05 Antonia Bryce This re-branding of a TwentySeven Names collection focuses on an alternative means of fashion advertising without model distraction using an innocent and portrait aesthetic of identity.
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antoniabryce@gmail.com 027 428 1090
06 Jun Ho Cha Modern Day Fairy Tales 26 illustrative volumes depict various topics associated with consumerism in the manner of a children’s fairytale collection which functions as a satirical social commentary on today’s lifestyle.
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jnhocha@yahoo.com.au 021 122 5725
07 Heidi Cochran Seven Days Recycling at Nine Manley Tce We can all make small changes to our lifestyles, which will contribute to the bigger picture. hac345@hotmail.com 021 058 4383 147
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Brittany Collard
Alexandra Collinson
Anna Considine
Pause and Effect
Language and the Land
Peculiar Speech
Celebrating the value of punctuation as an integral communication tool. Through visual interpretation, the effects and value of punctuation on the written word are highlighted.
Through sculpture, print-making and press, this design acts as an opportunity to correct the way we speak the names of our places, reminding us of the deeper meaning, hidden inside a word.
This project explores the peculiarities of language. It highlights similarities of figurative expressions across the world by establishing connections through words and themes.
brittanylcollard@gmail.com 027 392 3813 cargocollective.com/brittanycollard
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alexandracollinson@gmail.com 027 636 2045 cargocollective.com/alexandracollinson
considine.anna@gmail.com 021 029 63596 annaconsidine.tumblr.com
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Arna Cunningham
Leon Drummond
Ada Hoi
Insightful Stories
An Enquiry into Values
Gadgets, Gadgets Everywhere
Insightful Stories raises awareness of inclusive design, focusing on the visually impaired. It provides designers with guidelines to make their work more visually accessible.
A satirical encouragement of bad behaviour that highlights the disparity between our professed moral beliefs and the behaviours consumer capitalism encourages.
A story of a girl and her digital gadgets.
arnacunningham@gmail.com 027 369 8962 cargocollective.com/arnacunningham
leon.drummond@hotmail.com
contact.adahoi@gmail.com 021 033 7640 cargocollective.com/justaddoil
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Emma Holder
Kirsty Ireton
Made to last forever, designed to be thrown away
Domestex
This project aims to alter the perception of rubbish – questioning notions of worth and waste – in response to the disposable nature of our material culture.
Domestex is in response to both the imagery and text used in advertising and reflects on how they have become a part of everyday life.
em.holds@gmail.com 027 322 4825 www.emmaholder.co.nz emholds.tumblr.com
kirsty.ireton@gmail.com 027 772 4625 www.kirstyireton.com
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Carey Kwan
Matthew Jordan
Thomas Le Bas
Conflicting Cultures
Bringing back the value of dogs
Blood and Bone
Western and traditional medicines are contrasted, showing the negative sides of Western medicine and introducing an alternative option of Traditional Chinese medicine.
A children’s book that uses interactivity to engage as well as educate children about being responsible and safe around dogs.
Blood and Bone explores family history documentation and provides a form of recollection for our histories through the use of a digital system and touch interface.
kwan.carey@gmail.com
matt.jordan88@hotmail.com me@thomaslebas.co.nz www.thomaslebas.co.nz
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19 Jess Lunnon Nourishing Connections Creating a greater awareness of the importance of the family meal, which is declining in frequency due to our fast paced society. jess.lunnon@gmail.com www.behance.net/jlunnon 156
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Sandi Mackechnie
Danielle Millar
This project is a strategy and identity that empowers, connects and increases visibility and awareness, which then leads to acceptance felt by queer youth.
The Art of Removing Art.
sandidash@gmail.com Twitter: @sandidash
d.millar@hotmail.co.nz 021 256 4585
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Michaela Morris
Becca O’Shea
Joshua Noon
The Generation Gap
Unpacking Kiwi Picnics
This project is about bridging the gap between family generations. While re-contextualising a family history novel, it still honoured the authors’ original vision and thoughts.
This book explores new ways of representing New Zealand culture beyond cliché. Visual elements of picnicking evoke nostalgic connections, with both personal and public experiences.
Creative New Zealand Dynamic Brand Identity
mmmorris88@gmail.com 027 318 3502
beccaoshea@gmail.com 027 309 2406 cargocollective.com/beccaoshea
This project is an adaptable identity system. The visual language works from large scale down to the micro aesthetics of stationery and beyond the flat page into 3D spatial applications. josh.noon1@gmail.com 027 697 3441 joshnoon.co.nz 161
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Natasha Miln
Daniel Hutchinson
Clare Parker
Dot to Dot
Adventurous Ambition
DiGEst The Facts
This wayfinding system explores the use of alternative routes to class based on the lack of an exercised mind, creating more productive learning in the classroom.
This series of stamps showcases New Zealand’s innovative contribution to adventure tourism worldwide – beyond the bungy jump.
Genetic Engineering is in New Zealand and is something consumers should be aware of. This project exposes facts about GE to the public through information design.
danhutchie@gmail.com miln_ay@hotmail.com 027 257 0378
clareparker@xtra.co.nz 027 546 6880
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28 Lisa Park Kowi Food Festival Kowi (Korean Kiwi) Food Festival’s promotional designs are created to bring the two cultures closer together through food. lkjpark88@gmail.com 021 170 6624 cargocollective.com/lisapark
29 Daniel Petersen Wonderboy Wonderboy is a fun and adventurous comic book designed to engage boys (7-8), on their level, to better help them succeed in their educational development. 28 29
plumsryums@hotmail.com 027 740 2275 danielpetersen.posterous.com
30 Joseph Pearce haikuWGN haikuWGN is enabled by new technologies and explores the idea that haiku have more meaning when experienced in intended locations. josephjamespearce@gmail.com 027 318 1878 josephpearce.co.nz
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Have You Seen My Time? An investigation into the visualisation of focused and unfocused use of time. aempotter@gmail.com 027 346 8259 cargocollective.com/amypotter Twitter: @aempotter 166
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Emma Quayle
Ashley Schischka
Evolution of the letter A
Diverted Attention
A journey showing key developmental stages where technology has influenced the shape and form of the letter A.
Diverted Attention focuses on the way leisure reading has been influenced by the introduction of new technologies and how they alter the way we access information.
emz11_nz@hotmail.com 027 403 2281 www.behance.net/emmaquayle/frame
ashleyschischka@gmail.com www.behance.net/AshleySchischka 167
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34 Philip Tan Travelling through inbetween spaces This project explores an everyday journey. Things found within a bus ride were recontextualised and presented back to passengers in a magazine format. philip.tanz@gmail.com 021 104 6705 philtan.co.nz
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Andrea Stark The Value of the Decorative A print series inspired by everyday mundane activity, ephemera and residues. me@andreaalice.com 027 306 3872 www.andreaalice.com
36 David Skogstad Iconic Narratives Exploring the use of icons and pictograms as gateways into information and language. A site-specific installation and graphic language for tourist events. davejskogstad@gmail.com 021 186 3285 cargocollective.com/daveskogstad
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Penny Thomas
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It’s the getting there that counts This project explores how wayfinding design differs between the physically fit and mobility challenged individuals. A system has been created to enhance accessibility for the latter audience. pennythomas123@hotmail.co.uk 027 710 4666 www.pennythomas.co.nz
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Jennifer Watts
Kelly Ye
One hundred articles, one day, one event, one country is an analysis of the imbalance between editorial and design techniques.
Seed To Store
jennifer_elizabeth_watts@hotmail.com jenwatts.tumblr.com
kelly.ye14@gmail.com
Exploring the journey of organic produce and the growing process.
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Chloe Young
Wenhui Zheng
The Way The Cookie Crumbles
Creative Me This
The Way The Cookie Crumbles is a narrative about love and culture, and how the two intertwine.
A board game based on the trials and triumphs of the creative process.
chloe.young88@gmail.com 027 503 1323 cargocollective.com/chloeyoung
wenhuizhengis@gmail.com 021 122 7186 cargocollective.com/wenhuizheng
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ILLUSTRATION 01
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EsmĂŠ Hanton
Rebecca Kereopa
Reconstructions Of War
The final piece from my major project sequence titled Rites of Passage.
Reconstructions Of War commemorates the groundbreaking work of New Zealand reconstructive plastic surgeons in restoring the faces and mana of service men damaged in WW1. esmehanton@hotmail.com 027 344 7566 www.esmehanton.blogspot.com 172
rebeccakereopa@gmail.com 021 158 5697 rebeccakereopa.blogspot.com/
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03 Vaughan Tangiau Flanagan M Time To Unplug? This public health campaign raises awareness of the potential negative social outcomes of online gaming. Vaughanflanagan@gmail.com 027 757 9918 vaughanflanagan.blogspot.com
04 Alistair Baxter High school! What do I need it for anyway? This project explores how to show male high school students the importance of their education. baxter.alistair@gmail.com 021 118 3450
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05 Todd Hatten Harry’s Seven Bad Habits My research project explores the communicative potential of character design and humour in educating Sunday school children aged 6-8, about the difference between right and wrong. reterogherta@hotmail.com 027 698 9420 toddhatten.daportfolio.com
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06 Mercedes Glover Comparing traditional fictional interpretations of stories with the complexities of reality to challenge people about their preconceived notions of the nature of villains. hello@mercedesglover.com 027 344 9695 www.mercedesglover.com 176
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07 Rochelle Ebbett
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Through appearing as a Norman Rockwell retrospective, this project exaggerates current New Zealand laws and regulations to explore the absurdity of political correctness. rockee_is@hotmail.com 027 312 3708
08 Jason Kong 09
Game Over A series of faux video game posters employing pastiche and hyperbole of ‘hardcore gamer’ stereotypes, to raise awareness of negative implications from over-gaming. j.gb.kong@gmail.com 021 170 1750
09 Robert McMaster 2092: Post Sanity How would a future world inhabited by survivors suffering from Seasonal Affective and Delusional Disorder construct new identities? rob@robmcmaster.com 022 691 1790 www.robmcmaster.com
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10 Bridget Monro 11
Devotion Religious Values and Fundamentalism bridgetmonro@gmail.com 021 027 56463 bridgetmonro.blogspot.com
11 Laura O’Connor The End The End visually communicates the reality of death to children using colour and personification. This book is designed to be an aid for further discussion. Lauramoc@gmail.com 027 320 3651 laurasilloscribble.blogspot.com
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Alexandra Power
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Portrait of a Leo Illustrating a Zodiac Sign portrait of a typical Leo. lexy.b.power@gmail.com www.lexyillust.com
13 Jacob Sparrow So it Goes A graphic interpretation of Kurt Vonnegut’s Slaughterhouse Five. jacobsparrow@gmail.com 021 945 029
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Rebecca Walthall
James Watson
Shattering the Illusive Ideal
Phatima, unsavory adventures with a touch of panache.
Shattering the Illusive Ideal deliberately uses the vernacular of advertising in order to critique product advertising and the beauty industry. r.walthall@gmail.com rebeccawalthall.co.nz behance.net/rebeccawalthall
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Phatima is a rather splendid cat who has rather splendid adventures. Written and illustrated by James Watson. fourtyonethirty@hotmail.com 021 272 4130 www.72psi.com
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AWARDS ADVERTISING
Ashleigh MacLeod
Rob Longuet-Higgins
Hannah Wells
Nicole Yeoman
Second, NZ Award School 2010
Runner-up, New Zealand Post Student Marketer of the Year Award 2010
Third, NZ Award School 2010
Winner, NZ Award School 2010
Cameron Askin
Wesley Conyngham
Lindsay George
Bronze, DINZ Best Award 2010
Bronze, DINZ Best Award 2010
Silver, DINZ Best Award 2010
Yannik Gillain, Felix Telfer & Shinji Dawson
DIGITAL MEDIA
Winner, Asia Pacific Design Challenge 2010 Selected for screening, Animex 2011 U.K.
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Kyle Labad
Tanya Marriott (MDes)
Gold, DINZ Best Award 2010
Gold, DINZ Best Award 2010
GRAPHIC DESIGN
Grace Aitken
Anna Bogacki
Katherine Bevin
Merit MISTD - Member of the International Society of Typographic Designers 2010
Bronze, DINZ Best Award 2010
Merit MISTD - Member of the International Society of Typographic Designers 2010
Katie Bevin, Emma Jepson & Amy Potter
Tom Boyle
Jess Cogswell
Brittany Collard
Alexandra Collinson
Runner-up, New Zealand Post Student Marketer of the Year Award 2010
Silver, DINZ Best Award 2010
Commendation MISTD - Member of the International Society of Typographic Designers 2010
Merit MISTD - Member of the International Society of Typographic Designers 2010
Anna Considine
Arna Cunningham
Tim Denee
Danni Fisher
MISTD - Member of the International Society of Typographic Designers 2010
MISTD - Member of the International Society of Typographic Designers 2010
Silver, DINZ Best Award 2010
Silver, DINZ Best Award 2010
Gold, DINZ Best Awards Project 2010
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GRAPHIC DESIGN CONTINUED...
Tessa Gourley
Emma Holder
Amber-Jean Hornsby
Matt Hunkin (MDes)
Third, Australasian Student Design Awards 2010
Merit MISTD - Member of the International Society of Typographic Designers 2010
Gold, DINZ Best Award 2010
Bronze, DINZ Best Award 2010
Tom Lear
Thomas Le Bas
Jessica Lunnon
Sabrina Malcolm
Silver, DINZ Best Award 2010
MISTD - Member of the International Society of Typographic Designers 2010
MISTD - Member of the International Society of Typographic Designers 2010
(MDes)
Sarah Ny
Luke Pittar (MDes)
Emma Quayle
Ashley Schischka
Gold, DINZ Best Award 2010
Bronze, DINZ Best Award 2010
MISTD - Member of the International Society of Typographic Designers 2010
MISTD - Member of the International Society of Typographic Designers 2010
Gold, DINZ Best Award 2010
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Gold, DINZ Best Award 2010
David Skogstad
Helen Simonson
Amanda Summersby
Penelope Thomas
MISTD - Member of the International Society of Typographic Designers 2010
Merit MISTD - Member of the International Society of Typographic Designers 2010
Silver, DINZ Best Award 2010
MISTD - Member of the International Society of Typographic Designers 2010
Jennifer Watts
Zoe Weir
Monica Wooff
MISTD - Member of the International Society of Typographic Designers 2010
Bronze, DINZ Best Award 2010
Silver, DINZ Best Award 2010
Tomas Cottle
Rosa Doyle
Jade Ell
Bridget Monro
Gold, DINZ Best Award 2010
Silver, DINZ Best Award 2010
Bronze, DINZ Best Award 2010
Winner, School Journal/ Learning Media Award 2010
ILLUSTRATION
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School of
FINE ARTS We believe that the School of Fine Arts at Massey University is New Zealand’s premier provider of degree level Fine Art and Photography.
ASSOCIATE PROFESSOR HEATHER GALBRAITH Head of School, School of Fine Arts
Throughout the school there is a dynamic and innovative culture that pervades all our teaching and research. The staff that teach on the programmes are well respected within the sector as exhibiting artists, writers and thinkers. While proudly located in Aotearoa New Zealand, our staff make international connections and take part in creative conversations across media disciplines and geographical boundaries. Their notable research activities and commitment to an energized and relevant teaching practice ensures that the students who emerge from our courses are imbued with a sense of excitement and purpose. Our graduates have comprehensive skills in working across a range of media, and the critical and analytic tools with which to explore the global dialogues of contemporary practice. Their passion for making and their awareness of art and photography’s vital contribution to our visual culture are well noted by the creative sector locally and nationally. The staff of the School of Fine Arts would like to wish the graduates success and fulfillment in their respective futures.
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PHOTOGRAPHY
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01 Kate Adolph
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Emma Anderson
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Camden Austin
In Transit
Stranger
Legitimate
In Transit questions the reliability of an archival document as a valid authentication of the past. The varying works delve into this false yet inherent notion, extending the medium’s displacement and erasure of past experience.
Stranger discusses the relationship between photographer, subject and audience, complicating our understanding of intimacy and photographic transgression while questioning what a sitter will portray publically.
Legitimate explores the meanings we attribute to a subculture and examines images and identities of Hip-Hop culture in New Zealand which I feel are often misrepresented.
kate.j.adolph@gmail.com 027 636 4276 kateadolph.com
e.l.anderson@live.com 021 026 70400 www.emmaanderson.co.nz www.filmholder.blogspot.com
camden.austin@gmail.com 027 741 5108
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04 Dominic Cabot Created Desire Exploring desire as it manifests itself within luxury fashion advertising. Through deconstruction these objects of popular iconography can be looked at from new perspectives. dominic_cabot@hotmail.com 193
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Hayley Childs
Jessica Chubb
Critical Mass
Tricked
Collective
A photographic investigation into the movement and scale of mass produced pre-consumer units in Wellington.
Tricked explores how photography can extend the public engagement of optical illusion, and investigate the potential of bringing optical illusion into an art based context.
The intriguing nature of human relationships deserves due reflection. Collective carries an openness of meaning transporting observers back into a momentary feeling of their own life experiences.
hchilds@orcon.net.nz 021 077 2088
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jesschubb@gmail.com 027 378 9974 www.jessicachubb.com
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Ashley Church
ashleychurch88@gmail.com dinosaur.toast@live.com 021 076 5885 www.dinosaurtoast.com
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Emma Coombe
Anna Graham
Christina Economous
A Perfect Crime
Underfoot
Amort
These images are taken from a series of work that explores the glamorised portrayal of crime within the media.
annag127@hotmail.com 021 037 8700
ecoombe36@gmail.com 027 325 6473
In distorting the perception of animal parts, these images act on the grotesque extremes of visual sensation, accosting the viewer with their own ambivalence to these objects. christina.economous@gmail.com 021 338 447
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Marie Harris
Kate Herbert
Off The Page
Act One
Fashion advertising transfers societal concepts into the media and imitates the existing order of social life, reinforcing and establishing stereotypes in society.
This image is designed to be viewed in 3D. kate.herbert11@gmail.com
marie.c.harris@gmail.com
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13 Samantha Johnson Field This project portrays the New Zealand landscape through contemporary concepts of vision and uses the photographic medium to challenge traditional modes of landscape representation. s.j.johnson@windowslive.com 027 487 7178 cargocollective.com/samanthajohnson
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Abby Maree Jones Recollection A Photographic Family Narrative. abbyjones21@gmail.com abbymjones.blogspot.com/
15 Kate Lord Obscured Reality This work is about retrieving and restoring obscured memories discovered in a childhood journal. katelo87@hotmail.com
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16 Jake Mein Unseen degrees How does portraiture and documentary imagery communicate the relationship between involvement in a subculture and formulation of identity? 202
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Andria Pablo
Victoria Percivall
Megan Preston
Vision, Myth and Spirituality: The Aztecs’ Smoking Mirror
f 3.2 Departure Points of Memory
This work experiments with the idea of perceiving the world through the Aztec black mirror into a different dimension where it is possible to see the essence and the duality of life.
victoriapercivall@gmail.com 021 023 28668
Prolonged Existence: A precious record of at risk indigenous New Zealand flora This photographic work addresses loss of information about natural New Zealand flora, and aims to contain the memory before it disappears.
andriadaphnee@gmail.com megan-preston@hotmail.com 027 381 2578 204
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Alexandra Jane Silcock
Steffi Silk
Rebecca Scott
Dreaming
Haptic Memory
Made by hand
These are photographs of the bizarre, the fictitious and the obscurity of night dreaming, they are a journey into sleep.
This project explores materiality and its place in photographic practice, considering the possibility of a multisensory experience
These images explore female form and fashion photography using delicate fabrics and the hand process of cyanotype printing.
alliejane22@gmail.com 027 272 4414
steffi.silk@gmail.com 027 352 1188
scott.rebeccamaree@gmail.com 027 416 8141
PHOTOGRAPHY AWARDS
Kate Adolph Winner, WPS Photography Award 207
FINE ARTS
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01 Em Davidson Geographies seen through a lens. secretive.squirrel@gmail.com
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Miranda Beatson
Hannah Lewis-Dempster
Geometridae
Rotk채ppchen
Looking at the Cleora Scriptaria moth through its relationship with the Kawakawa tree and ideas around a culturally constructed image of nature.
hannahld88@hotmail.com
mirandabeatson@hotmail.com 027 348 0871
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04 Natalie Ellen-Eliza
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Co-worker: “How long have you been single for, Nat?” N.E-E: “Oh, I dunno, about four years.” Co-worker: “What’s wrong with you?!” natalie.elleneliza@hotmail.com
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Amanda Gunn As You’ve Seen It gunn.amanda@gmail.com 027 374 3437
06 Carolyn Guthrie Plaster Galaxy caro.g88@gmail.com
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Dan Harris
Clive Bunner
Katherine Joyce-Kellaway
Finding Truth in Paranoid Minds/ We Should Have Listened to Philip
L.E.D. – Exploration of the Mundane
Re-actuality II
The curious nature of display is based on light and movement.
Stimulated by concepts of altered perceptual realities, I explore the essence of visual sensory experience, the peripheral subliminal scene that we encounter everyday.
An installation exploring ideas around consumption, obsolescence, waste, progression, science fiction and paranoia. dan_harris@live.com
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clvlsbnnr@gmail.com
lostinspace@clear.net.nz (04) 570 1456
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10 Conrad Murray Colour Music Colour Music – self indulgences in the richness of sound and structure in colour, the artist attempts to make sound dumb, smart and pop. conandaradbarian@gmail.com www.dntdismullet.110mb.com
11 Katharina Paetzold Drawing#11 colourtheworld@gmx.de
12 Katie Parker ob·ser·va·tion [ob-zur-vey-shuhn] –noun 1. An act or instance of noticing or perceiving. kpinatree@gmail.com 027 4401 662 / (03) 442 2340
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Ellen Rodda
Angela Talijancich
ZERO, TO, CONSTELLATION, SIGNAL
The Sun and the Stone
8 Fox Street, Featherston, 5710
“The material and mechanical techniques of this art are only the apprenticeship, preparing the neophyte for the understanding of truths.” -Manly Hall angelatalley@live.com 021 178 6197
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Darryl Walker
Matt Whitwell
In Dialogue
Project Echo
Central to my practice are ideas of social, societal and personal constraint. Under which constraints are we bound, and in which circumstances might we be free?
Project Echo, a radio station acting as parody of a secret government communication system that uses public airspace. Undisclosed location, undisclosed broadcast range, undisclosed frequency.
stonepapersissors@gmail.com thebottomlesspaddlingpool.blogspot.com 221
AUCKLAND SCHOOL OF DESIGN The Auckland School of Design with its focus on design majors in Industrial Design, Transport Design and Graphic Design is a creative and innovative place where international students join local students on our Albany campus. Using specialised workshop and computer-based facilities students learn through projects that are set to inspire and draw out imaginative design solutions. SUE MCLAREN Regional Director, Auckland School of Design
The products, systems and visual communication messages shown in this year’s publication have come about in response to a wide range of economic or socially relevant research questions. The work demonstrates our graduates independent and ingenious approach to finding futuristic, aesthetically interesting and sometimes provocative outcomes. These graduates have all completed their degrees with a high level of craft, research capability, technical expertise, business understanding and creativity. On behalf of all their teachers and support staff, I congratulate our graduates on their achievement and wish them success for their creative futures.
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INDUSTRIAL DESIGN
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Alice Chen
Eun-byul Cho
Nova Walker
Fresa
Nova Walker is an innovative design solution for assistive elderly mobility aids. It cleanses the ‘stigma’ and establishes social acceptance through freedom and independence, but most importantly it is a product that individuals are proud to own and enjoy using.
Fresa is an automated strawberry picker designed as an ingenious solution for skilled labour shortage problems faced by strawberry growers, resulting in better efficiency and higher productivity.
alicewychen@hotmail.com 021 316 177 224
cho60832@yahoo.co.kr 021 114 3022 www.starlet-design.com
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03 Nick Couch Transition – Progressive Footwear Utilising innovative construction methods, this transitional barefoot style running shoe has been designed to combat the unsustainable practices of the athletic footwear industry. n.a.c1@hotmail.com 021 160 2161 www.nicholascouch.com 226
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Kimberly Gan
Blair Murphy
Incirca
Carve3 – Innovation in personal transport
Inspired by simplicity and fuelled by colour, Incirca brings the life back into cabin luggage. Features clean lines, organic curves, and a removable laptop case.
Designed for people looking for a traffic friendly way to skate on roadways, for both thrills and everyday commuting.
contact@kimberlygan.co.nz 021 030 665 www.kimberlygan.co.nz
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blair.r.d.m@gmail.com 027 324 3924 www.blairmurphydesign.com
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James Treweek
Ivan Nola
Matthew Pilbrow
fooD IS PLAY
The Rehearsal Pod
fooD IS PLAY is the new convenience fridge for the future of domestic kitchens. It is designed to create a healthier relationship with your food.
The Rehearsal Pod is a transportable outdoor, modular, soundproof studio designed for practicing musicians, artists, and bands, providing them with a space to practice without disturbing neighbours or fellow residents. The Pod can also be used as a home office, breakout room or a sleepout.
MEVA - Membrane Experimental Vehicle Adaptable
jamestreweek@gmail.com
A future city-urban commuter vehicle for 2020 which employs an intelligent floating membrane which can alter its shape to improve efficiency and protect pedestrians. matthew.pilbrow@gmail.com 021 366 224 www.matthewpilbrow.com
ivan_nola@hotmail.com
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09 Alissa Richardson
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Share The system was developed to achieve better social interaction within a blood donation centre. By creating a positive and friendly experience, the aim is to encourage existing donors to donate more often and also to attract new donors. contact@alissarichardson.com 021 124 6624 www.alissarichardson.com
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10 Nichola Trudgen
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Wairere A semi portable showering unit used right beside the bed helps injured, ill, disabled and recovering patients to shower with more independence and freedom. contact@njtdesign.com 027 414 1339 www.njtdesign.com
11 Anna Shiyan Yang The Hush-Hush The Hush-Hush is a bed for naps that can also be transformed into a playdome when not used for sleeping. 10
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ay.design@hotmail.com 021 257 2826 aydesign.co.nz www.facebook.com/annipo0
12 Haelim Yu Deux Game Console A new innovative game console with a rotating projector and the latest 3D sensing camera incorporated in one product. It creates a controller free gaming experience as it uses infrared light to track points on the gamers body. It is charged wirelessly by placing the console on to a charging dock. A remote can be purchased separately for those who prefer feedback.
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TRANSPORT DESIGN
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Glenn Lewis-Steele
Karl Nicol
Hoverboard
Resonance: 50m of elegance and class
The first of its kind, the Hoverboard uses aircaster technology to glide over multiple terrains aided by its innovative bristle system steering guide.
Designed for economy, stability and speed with modern luxury features, and quality. LOA: 49.98 m BOA: 17.73 m DISP: 225.8 tonnes Draft: 1.95 m Lifted Draft: 0.8 m Top speed: 30 knots
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Selwyn Shadbolt
Keith Torckler
Switch
Chimera
Switch has been designed incorporating technology and design to create a wake boat that has superior performance while being environmentally responsible.
Chimera is a 47ft long tourist adventure boat, capable of speeds up to 50kts. High speeds combined with shock mitigating jockey seats maximise the passenger experience.
shadbolt.selwyn@gmail.com 027 426 1020
LOA: 47ft Seats: 20 max Displacement: 7.8 tons Propulsion: 1106HP paired to two Sea Fury surface drives keith_torckler@hotmail.com 021 186 6402
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GRAPHIC DESIGN
01 Kylie Haynes These pieces are a contemporary body of work that incorporate my interpretation of the visual aesthetics that have influenced the New Zealand Maori Taonga identity. kyliehaynes@yahoo.co.nz 021 255 4092
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02 Jared Dixon Life Start The Life Start website is a focal point for information and resources to inspire change and purpose in life. jareddixon@gmail.com 027 340 2815 / 021 141 9854 www.jareddixon.com
03 Candice Hindriksen 62 Ways To Slice An Apple This entertaining, illustrated book explores the diverse ways of interpretation through an exposé on the many meanings and understandings of one symbol, the apple. candicehindriksen@gmail.com 021 023 53345 www.candicerae.co.nz
04 Mathieu Jenkinson ELIAS The ELIAS brand is a teaser campaign, in which a contemporary universal ‘symbol set’ is used to create a brand culture.
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Alexandra Longbottom
Blair McGowan
Lydia Ashley McRae
Think Tangible
A variety of work which includes a poster for a design conference, a book about the television show Dexter and a restaurant logotype.
Lyla Plum and the Ten Commandments of Childhood
Think tangible is a creative journal used to encourage designers to think about their designs in a more tangible way. alexandra.longbottom@gmail.com 027 696 7345 www.alexandralongbottom.com 244
blair.mcgowan@gmail.com 021 023 86328 www.blairmcgowan.com
A childrens’ photomontage book designed to challenge existing childrens’ role models and unleash the imagination.
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08 Olivia Mills Tea Tales A set of 12 tea towels, Tea Tales is designed to increase food awareness. The accompanying book Hung Out To Dry is about tea towels and their character. ilove2eatflowers@hotmail.com 021 185 3646 www.olivia-mills.com
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09 Rachael Mobberley Sign for Education Sign for Education has been established to promote Sign Language as a legitimate option in educational institutions, through a series of posters, brochures, an information pack and website.
10 Charlotte Scott Left-Brain Websites Left-Brain Websites is an online step-by-step guide for small business owners, helping them design a successful website. hello@charliescott.co.nz 021 206 1030 www.charliescott.co.nz www.leftbrainwebsites.com 10
11 Josephine Ross
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Designer’s Survival Kit Designer’s Survival Kit aims to help designers travelling to work in Asia. It contains books and survival items that illustrate important cultural differences in visual communication. josephineross@gmail.com 021 027 88953 www.josephineross.com Twitter: Josephinerossnz
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12 Holly Smith A book for girls that’s full of fun things to spice up their spare time, and sweeten up the holidays. hello@hollyjsmith.com 021 2041425 www.hollyjsmith.com Twitter: @hjsdesign Skype: hjsdesign
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13 Karina Tedjapoernama Faith Magazine New Zealand’s first religious magazine targeted to teens and young adults. It focuses on the four most popular religions in New Zealand. lil_karina@hotmail.com karina@lovebydesign.co.nz 021 167 8242 www.lovebydesign.co.nz
14 Richard Westmoreland Lend a Hand Lend a Hand focuses on increasing the public’s inclination to pick up everyday litter by initially targeting the councils Selected Dog Owners. westmorelanddesign@live.com 027 321 1948 westmorelanddesign.com
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AWARDS INDUSTRIAL DESIGN
Nick Eaton
Sarah Peard
Nichola Trudgen
Gold, DINZ Best Award 2010
Bronze, DINZ Best Award 2010
2nd Place, New Zealand James Dyson Awards
Commended, Australasian Student Design Awards
Finalist, International James Dyson Awards
TRANSPORT DESIGN
Anton Garland
Chris Wang
Winner, AMP scholarship to Umea Institute of Design, Sweden
Finalist, Chinese Student Yacht Design Contest
GRAPHIC DESIGN
Aidan Turvey Gold, DINZ Best Award 2010
Josephine Ross, Olivia Mills, Rachael Mobberley, Karina Tedjapoernama Winners ‘Designasaurs Team’, yMedia Challenge 253
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College of Creative Arts
HALL OF FAME 2010
The College of Creative Arts Hall of Fame honours alumni who, though art and design, have helped to define New Zealand’s national identity and enhance its economic development.
Past Inductees
They include proven leaders in creative businesses such as Weta Workshop, Fisher and Paykel and Formway Furniture.
Len Lye - Sculptor Rebecca Taylor - Fashion Designer Sir Richard Taylor - Special Effects Supervisor
The College is proud to include these iconic artists and designers as part of their 125 year history of defining kiwi creativity.
2007
2008 Mark Pennington - Industrial Designer Kate Sylvester - Fashion Designer Gordon Walters - Artist and Graphic Designer
2009 Grant Alexander - Graphic Designer John Drawbridge - Painter & Printmaker Jane Ussher - Photographer
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2010 Inductee
MANOS NATHAN
CERAMICIST “As a Maori clayworker I have a rich heritage of allegory and metaphor to draw on as a cultural template - a foundation and springboard from which to reinterpret and develop an identity for the non-customary medium of clay.” Manos was born in the Hokianga, of Te Roroa, Ngati Whatua and Nga Puhi descent. He graduated from Wellington Polytechnic in 1970 and has been at the forefront of Contemporary Maori Art ever since. Manos has instigated many cross-cultural exchanges with indigenous artists from around the world and was awarded the ‘Te Ara Whakarei’, honorary user status for the Toi Iho – Maori Made Mark, in 2002.
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2010 Inductee
AVIS HIGGS
TEXTILE DESIGNER Born in 1918 and trained at the Wellington School of Art, Avis quickly earned a reputation as one of Australasia’s most innovative textile designers during the 1940s. While much of her subsequent life revolved around painting, Avis’s design work was reassessed in 2000 and formed the exhibition Avis Higgs: Joie de Vivre, which toured New Zealand art galleries. Dilana Rugs and Starfish Fashion Boutique more recently recognised Avis Higgs’ unique contribution to Modernist textile design by reproducing limited editions featuring her work. Her designs are as vibrant today as they were in the 1940s. 258
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2010 Inductee
FANE FLAWS
ARTIST & DESIGNER Fane Flaws graduated from the Wellington Polytechnic in 1971 with a diploma in Graphic Design, but his subsequent career has included stints as a musician, songwriter, animator, filmmaker, director, artist, illustrator and graphic designer – a true renaissance man. He has earned Song of the Year Awards, Best Design Awards, Advertising and Video Awards and continues to work prolifically in multiple media art forms at his home in Hawke’s Bay.
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AMDAL, KARIN
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