2014 PR RECAP

Page 1

COCHON555

A one-of-a-kind traveling culinary competition and tasting event – five chefs, five pigs, five winemakers – to promote sustainable farming of heritage breed pigs. After putting 50 events in the history books, this finetuned flavor train departs for another ten-city tour uniting local farmers, renowned chefs, prominent winemakers, established restaurateurs, brewers, distillers and the pork loving public in a stand-up tasting reception format.


HOW DO WE GET OUR NUMBERS?

BREAKDOWN OF GUEST COUNT AT EVENTS TYPE

DEMOGRAPHIC

TOTAL COUNT

TRADE

NOTABLE CHEFS

70

TRADE

SPONSORS (working)

40

TRADE

SPONSORS (key customers)

85

TRADE

CELEBRITY JUDGES

30

TRADE

CULINARY SCHOOL

18

TRADE

MEDIA & KEY INFLUENCERS

57

CONSUMER (non-industry)

180

CONSUMER (industry)

70

TOTAL GUESTS

550

BREAKDOWN OF ATTENDEES BY DEMOGRAPHIC

CONSUMER (industry)

NOTABLE CHEFS

The breakdown of the industry versus consumer is about 50/50. A sold-out event averages 250 tickets sold. Of the 250 tickets sold publicly, 75% are consumer and 25% are industry, using a industry-only discount code. In addition to consumer attendance, approximately 300 influential guests are invited through an avenue of channels (media, judges, restaurant partners, notable influencers and promoters) for a grand total of 550 guests. Our goal is to sustain the education process of heritage breed pigs on the culinary landscape and create opportunities for our sponsors to piggy back on the same influential landscape at a fraction of the cost.

NOTABLE CHEFS SPONSORS (working) SPONSORS (key customers) CELEBRITY JUDGES CULINARY SCHOOL MEDIA & KEY INFLUENCERS CONSUMER (non-industry) CONSUMER (industry)

SPONSORS (working)

CONSUMER (non-industry)

SPONSORS (key customers)

CELEBRITY JUDGES CULINARY SCHOOL MEDIA & KEY INFLUENCERS

Over 80% of our attendees (32-65, a uent, influential, and educated) are earning $90K+ annual household incomes and enjoy premium culinary experiences regularly. The average spend is $450 per credit card transaction. Since all the events take place on Sunday, partners realize the benefit of holding tickets to a sold-out event that people look forward to each year. Our sponsors use tickets to reward their well-known group of industry professionals including buyers, sommeliers, restaurateurs, chefs, bonafide media and independent business owners known for championing the a responsible-premium lifestyle. The floor at Cochon is a place for new products, teaching ideas and gaining that competitive advantage by education the best buyers in each market. The guests at Cochon are genuinely excited to talk, learn, and listen to brand ambassadors and principles. They ask great questions and each year, we hand-select products including artisan wines, craft cheeses, premium spirits, food products, kitchen wares, and appliances, to work in tandem with the goal to build a better more educated consumer (we have a no flu rule). Together, we encourage young people to reinforce their definition of the luxury lifestyle with responsible choices. Please note some events have actual attendance over 600 people based on venue capacity.


COCHON 555 MEDIA COVERAGE RECAP DECEMBER 2013 – JULY 2014 Boston: Yelp Boston, March 31 – Cochon 555 Returns http://www.yelp.com/events/boston-cochon-555-returns Audience: 54,466,320 Eater Boston, March 31 – ExNE Explores Northern Chinese Cuisine; COCHON555 http://boston.eater.com/archives/2014/03/31/exne-explores-northern-chinese-cuisinecochon555.php Audience: 70,554 The Daily Meal, March 21 - Cochon 555 Hits Boston On April 6th At Paradise Rock Club http://www.thedailymeal.com/cochon-555-hits-boston-april-6th-paradise-rock-club/32714 Audience: 555,456 Yelp Boston, April 6 – Cochon 555 2014 Boston http://www.yelp.com/biz/cochon-555-2014-boston-boston Audience: 54,466,320 Zagat, April 7 – Harvest's Mary Dumont Wins Cochon 555 http://www.zagat.com/b/boston/harvests-mary-dumont-wins-cochon-555 Audience: 8,545,153 Eater, April 7 – Mary Dumont Wins Cochon http://boston.eater.com/archives/2014/04/07/donuts-tarts-tonight-mary-dumont-winscochon.php Audience: 70,554

!1


Chicago: Eater, Chicago, December 13 – Jason Cevallos Benefit at Aviary; Cochon 555 Tickets On Sale; More http://chicago.eater.com/archives/2013/12/13/jason-cevallos-benefit-at-aviary.php Audience: 149,548 Eater Chicago, March 14 - 6th Annual Cochon 555 Lineup Announced; Two New Underground Dining Clubs; More http://chicago.eater.com/archives/2014/03/14/pig-out-at-6th-annual-cochon-555-in-april.php Audience: 149,548 The Local Tourist, March 28 – Cochon 555 returns for a 6th visit to Chicago http://thelocaltourist.com/blog/tahensel/cochon-555-returns-6th-visit-chicago Audience: 204,052 Local Beet, March 26 – Calendar http://www.thelocalbeet.com/2014/03/26/the-local-calendar-32614-farm-dinner-season-localfoods-awareness-day-come-see-us-at-soup-and-bread-tonight/ Audience: 47,398 Zagat, March 17 - Cochon 555 Announces Chicago Chef Lineup http://www.zagat.com/b/chicago/cochon-555-announces-chicago-chef-lineup Audience: 8,545,153 Cheeky Chicago, April 6 - COCHON 555 Chef’s Course Dinner http://cheekychicago.com/event/cochon-555-chefs-course-dinner-chicago/# Audience: 113,608 Chicagoist, April 7 – Cochon 555 Brings More Heritage Pork To Chicago This Sunday http://chicagoist.com/2014/04/07/cochon_555_brings_more_heritage_por.php Audience: 146,103 Regator, April 7 – Cochon 555 Brings More Heritage Pork To Chicago This Sunday http://regator.com/search/cochon+555/ Audience: 24,653 C-Style Magazine, April 4 - Foodie Fridays: Cochon 555 Tour Returns To Chicago! http://www.c-stylemagazine.com/2014/04/foodie-fridays-cochon-555-tour-returns.html Audience: 21,888 !2


Haute Living, April 9 - Haute Event: COCHON 555 Chef’s Course Dinner http://hauteliving.com/2014/04/haute-event-cochon-555-chefs-course-dinner/471899/ Audience: 60,088 The Local Beet, April 9 - The Local Calendar 4/9/14 CoffeeCon, Cochon 555, Pastoral Artisan Producer Festival http://www.thelocalbeet.com/2014/04/09/the-local-calendar-4914-coffeecon-cochon-555pastoral-artisan-producer-festival/ Audience: 47,398 Luxticker, April 10 - Haute Event: COCHON 555 Chef’s Course Dinner http://luxticker.com/news/haute-event-cochon-555-chefs-course-dinner/ Audience: The Local Tourist, April 13 - The COCHON 555 dinner at Sepia http://chicago.thelocaltourist.com/blog/joe-piehl/cochon-555-dinner-sepia Audience: 204,052 Time Out, April 14, 2014 – Cochon 555 (slideshow) http://www.timeout.com/chicago/food-drink/cochon-555-slide-show Audience: 155,565 Regator, April 14 – Five Porky Lessons from Cochon 555 https://regator.com/p/263904637/five_porky_lessons_of_cochon_555/ Audience: 24,653 Eater, April 14 – Travelle's Tim Graham is the 2014 Prince of Pork http://chicago.eater.com/archives/2014/04/14/travelles-tim-graham-is-the-2014-prince-ofporc.php Audience: 149,548 Chicagoist, April 14 – Five Porky Lessons Of Cochon 555 http://chicagoist.com/2014/04/14/five_porky_lessons_of_cochon_555.php Audience: 146,103 Chicago City & Press, April 15 - Five Porky Lessons Of Cochon 555 http://chicago.cityandpress.com/node/7674296 Audience:

!3


Zagat, April 15 - Travelle’s Tim Graham Crowned Cochon 555 Prince of Porc http://www.zagat.com/b/chicago/travelles-tim-graham-crowned-cochon-555-prince-of-porc Audience: 8,545,153 Haute Living, April 15 - Travelle’s Tim Graham Wins Cochon 555 Chicago http://hauteliving.com/2014/04/travelles-tim-graham-wins-cochon-555-chicago/474261/ Audience: 60,088

!4


Denver: Culinary Colorado, January 17 - Cochon 555 Heritage Pork Tour Returns to Denver http://culinary-colorado.com/2014/01/17/cochon-555-heritage-pork-tour-returns-to-denver/ Audience: 23,524 Culinary Colorado, February 13 – Cochon 555 Chef Roster Announced http://culinary-colorado.com/2014/02/13/cochon-555-chef-roster-announced/ Audience: 23,524 The Denver Post, February 13 – Cochon 555 pork festival hits Denver on March 9 http://blogs.denverpost.com/food/2014/02/13/cochon-555-pork-festival-hits-denvermarch-9/23103/ Audience: 391,096 Eater Denver, February 14 – In Honor Of The Pig: Five Denver Chefs To Cook at Cochon 555 Culinary Tour http://denver.eater.com/archives/2014/02/14/in-honor-of-the-pig-five-denver-chefs-to-cookat-cochon-555-culinary-tour.php Audience: 37,708 Westword, February 17 - Jasinski, Brunson, Reilly, Redzikowski and Greenwood competing for top pork prize in Cochon555 http://blogs.westword.com/cafesociety/2014/02/ jasinski_brunson_reilly_redzikowski_greenwood_denver_cochon555.php Audience: 68,000 Colorado Springs Independent, Februay 21 – Park it at the pork party of the year- cochon 555 http://www.csindy.com/IndyBlog/archives/2014/02/21/park-it-at-the-pork-party-of-the-yearcochon-555 Audience: 242,805 The Denver Post, February 26 - Cochon 555 pork festival and cookoff comes to Denver on March 9 http://www.denverpost.com/food/ci_25219466/cochon-555-pork-festival-and-cookoff-comesdenver?source=rss Audience: 391,096 5280: The Denver Magazine, February 25 – Don't Miss It: Cochon 555 http://www.5280.com/blogs/2014/02/25/dont-miss-it-cochon-555 !5


Audience: WN.com, February – Cochon 555 Pork Festival And Cookoff Comes To Denver On March 9 http://article.wn.com/view/2014/02/26/ Cochon_555_pork_festival_and_cookoff_comes_to_Denver_on_Marc/ Audience: Westword, February 25 - Harman's Eat & Drink hosting Cochon555 Chef's Course dinner http://blogs.westword.com/cafesociety/2014/02/ harmans_eat_drink_cochon555_chefs_course_john_little_mark_fischer.php Audience: 68,000 Eater, February 27 - Pig Extravaganza, Booze Conference, Food Summit: The Ten Events Not To Miss In March http://denver.eater.com/archives/2014/02/27/march.php Audience: 37,708 Eater, March 3 – Win Two Coveted Tickets to Cochon 555 Denver http://denver.eater.com/archives/2014/03/03/cochon-555-giveaway.php Audience: 37,708 Curbed Ski, March 3 – Ski Powder then Eat Pig at Denver’s Cochon 555 http://ski.curbed.com/archives/2014/03/denver-the-ultimate-ski-commuter.php Audience: 22,571 The Cannabist, March 4 – On pork, pot and going whole hog: Cochon 555 chef competition in Denver http://www.thecannabist.co/2014/03/04/cochon-555-tour-denver-chef-competition-hitsdenver-pork-pot/5974/ Audience: 483,724 Industry Denver, March 6 – Cochon 555 Makes a Return to Denver At Last http://www.industry-denver.com/cochon-555-bringing-big-game-denver-sunday/ Audience: Eater Denver, March 6 – WINNER Announced For Two Cochon 555 VIP Tickets; Chef's Course Dinner http://denver.eater.com/archives/2014/03/06/winner-announced-for-two-cochon-555-viptickets-chefs-course-dinner.php Audience: 37,708 !6


Penny Parker on the Town, March 7, Enter to win VIP tickets to the sold-out Cochon 555 http://pennyparker.blacktie-colorado.com/2014/03/enter-to-win-vip-tickets-to-the-sold-outcochon-555/?utm_source=rss&utm_medium=rss&utm_campaign=enter-to-win-vip-tickets-tothe-sold-out-cochon-555 Audience: Westword, March 7 - Beer, bacon, chocolate and more on the culinary calendar this weekend http://blogs.westword.com/cafesociety/2014/03/for_the_weekend_beer_bacon_and.php Audience: 68,000 The Denver Post, Colorado Table, March 10 – Chef Jennifer Jasinski wins top honors at Denver’s Cochon 555 http://blogs.denverpost.com/food/2014/03/10/chef-jennifer-jasinski-wins-top-honors-denverscochon-555/23326/ Audience: 36,236 Eater Denver, March 10 – Holy Posole, Porky Macarons, and No Show Babysitters: Cochon 555 Rocked Denver Last Night http://denver.eater.com/archives/2014/03/10/post-21.php Audience: 37,708 Zagat, March 10 - 5 Takeaways from Cochon 555 http://www.zagat.com/b/denver/5-takeaways-from-cochon-555 Audience: 8,545,153 Westword, March 10 - Photos: Rioja chef Jennifer Jasinski wins Cochon555 http://blogs.westword.com/cafesociety/2014/03/ cochon555_jennifer_jasinski_princess_of_pork_rioja.php Audience: 68,000

!7


Los Angeles: Eater LA, December 13 – Calendar Listing http://la.eater.com/archives/2013/12/13/calendar.php Audience: 229,911 Eater LA, January 14 – Calendar Listing http://la.eater.com/archives/2014/01/14/calendar.php Audience: 229,911 Zagat, January 15 – Cochon 555 LA is Back With New Location, Lineup http://www.zagat.com/b/los-angeles/cochon-555-la-is-back-with-new-location-lineup Audience: 8,545,153 Booze News, January 17 – Don’t Miss! Save the Date! L.A. Cochon555 Tix Now On Sale! http://www.boozenews.com/events-2/dont-miss-save-the-date-l-a-cochon555-tix-now-onsale/ Audience: LA Weekly, February 3 - Cochon 555 Is Back: All the Details for 2014's Pig-Centric Throwdown http://www.laweekly.com/squidink/2014/02/03/cochon-555-is-back-all-the-details-for-2014spig-centric-throwdown Audience: 420,776 Gourmet Pigs, February 6 - Two Upcoming Food Events Not to Miss! http://gourmetpigs.blogspot.com/2014/02/two-upcoming-food-events-not-to-miss.html Audience: Discover Los Angeles, Los Angeles Cochon 555 2014 http://www.discoverlosangeles.com/what-to-do/events/los-angeles-cochon555-2014 Audience: Eater LA, February 13 - Cochon 555 http://eater.com/archives/2014/02/13/andress-celebrity-golf-tourney-cochon-555-in-la.php Audience: 229,911 LA Times, February 18 - Pork fest Cochon 555 happens Sunday in Santa Monica http://www.latimes.com/food/dailydish/la-dd-pork-fest-cochon-555-happens-sunday-in-santamonica-20140218,0,1837666.story#axzz2tmHeDbM0 Audience: 17,782,589 !8


Discover Los Angeles, February – Los Angeles Cochon 555 2014 http://www.discoverlosangeles.com/what-to-do/events/los-angeles-cochon555-2014 Audience: Silicon Beach Clearly, February 19 - Cochon555 at the Fairmont Miramar Hotel http://siliconbeachclearly.com/cochon555-fairmont-miramar-hotel/ Audience: Beverly Hills Courier, Februay 19 - Cochon555 at the Fairmont Miramar Hotel http://bhcourier.com/siliconbeachclearly-cochon555-fairmont-miramar-hotel/2014/02/19 Audience: So Cal Restaurant Show, February 19 – Re-air of “Brady Lowe, Founder & Lord of Pork, Cochon 555” http://socalrestaurantshow.com/media/podcasts/show-61-february-15-2013-brady-lowefounder-lord-pork-cochon-555/ Audience: HoopLA Blog, February 19 - COCHON 555 Chef’s Course Dinner http://hooplablog.com/2014/02/19/cochon-555-chefs-course-dinner/ Audience: Silicon Beach Clearly, February 20 - Our Interview With Cochon 555 Founder Brady Lowe http://siliconbeachclearly.com/cochon-555-interview-founder-brady-lowe/ Audience: LA Eater, February 21 - Sasha Petraske and Freebies at The Varnish; Cochon 555 Dinner Tonight at Superba Snack Bar http://la.eater.com/archives/2014/02/21/ sasha_petraske_and_freebies_at_the_varnish_cochon_555_dinner_tonight_at_superba_snack _bar.php Audience: 229,911 Guest of a Guest, February - Cochon 555 at Fairmont Miramar Hotel and Bungalows http://guestofaguest.com/los-angeles/calendar/2014/february/cochon-555-at-fairmontmiramar-hotel-and-bungalows Audience: 14,977 Eater, February 21 - Brian Howard Talks All Things Pork and Cochon 555 !9


http://vegas.eater.com/archives/2014/02/21/brian-howard-talks-all-things-pork-andcochon-555.php Audience: 229,911 Zagat, February 24 – Best Thing We Ate: Pork Everything at Cochon 555 http://www.zagat.com/b/los-angeles/best-thing-we-ate-pork-everything-at-cochon-555 Audience: 8,545,153

!10


Miami: Miami.com, January 9 – Lineup announced for February 9 Cochon 555 at Four Seasons Miami http://www.miami.com/lineup-announced-february-9-cochon-555-four-seasons-miami-article Audience: 1,286,724 Eater Miami, January 9 - Brickell - Cochon 555 http://miami.eater.com/archives/2014/01/09/chef-seth-kirschbaum-raising-money-for-newvegan-restaurant-beers-to-benefit-kids-1.php Audience: 48,294 Miami.com, January 11 – Cochon 555 brings heritage pork to Miami Feb 9 http://www.miami.com/cochon-555-brings-heritage-pork-miami-feb-9-article Audience: 1,286,724 Haute Living, January 10 – Cochon 555 Culinary Tour Taps Miami’s Top Chefs http://hauteliving.com/2014/01/cochon-555-culinary-tour-taps-miamis-top-chefs/438753/ Audience: SiloBreaker, January 10 - Cochon 555 Culinary Tour Taps Miami’s Top Chefs http://news.silobreaker.com/cochon-555-culinary-tour-taps-miamis-topchefs-5_2267656375528063015 Audience: Miami New Times, January 13 – Cochon 555: Whole Hog Experience Returns to Miami http://blogs.miaminewtimes.com/shortorder/2014/01/cochon_555_whole_hog_experienc.php Audience: 675,736 Zagat Miami, January 13 – Cochon 555 Miami Hits the Four Seasons This Year http://www.zagat.com/b/miami/cochon-555-miami-hits-the-four-seasons Audience: 8,545,153 Miami Herald, January 14 – Cochon 555 Announces Chef Lineup For An Epic Pork Event On February 9 At The Four Seasons Miami http://www.miamiherald.com/2014/01/14/3870343/cochon-555-announces-chef-lineup.html Audience: 10,148,585 Sacramento Bee, January 14 - Cochon 555 Announces Chef Lineup For An Epic Pork Event On February 9 At The Four Seasons Miami http://www.sacbee.com/2014/01/14/6071449/cochon-555-announces-chef-lineup.html !11


Audience: Caviar Chronicles, January 15, 2014 – The Bay of Pigs is Back http://caviarchronicles.com/2014/01/15/the-bay-of-pigs-is-back/ Audience: Caviar Chronicles, February 6 – Make your Palate Flap http://caviarchronicles.com/category/cochon-555/ Audience: Digest Miami, January 16, 2014 - Cochon 555 - A Pork Celebration! http://www.digestmiami.com/features/cochon-555-miami-four-seasons Audience: Digest Miami, January 27 – Features: Cochon 555 - February 9th 2014 Competing Chefs http://www.digestmiami.com/features/cochon-competing-chefs Audience: Digest Miami, February 5 – COCHON 555: Q & A WITH CHEF DENA MARINO http://www.digestmiami.com/features/cochon-555-dena-marino-mckitchen Audience: Digest Miami, February 6 – COCHON 555: Q & A WITH CHEF JOSE MENDIN http://www.digestmiami.com/features/cochon-555-jose-mendin-pubbelly Audience: Miami Food Lovers, January 17, 2014 - COCHON 555 MIAMI “RETURNS” TO FOUR SEASONS BRICKELL SUNDAY FEBRUARY 9th 2014 http://miamifoodlovers.com/cochon-555-miami-2014/ Audience: The Hungry Post, January 16, 2014 - Oink Oink Cochon555 Comes To Miami http://www.hungrypost.com/?p=5338 Audience: Venue Magazine, January 22 – FOUR SEASON HOSTS AN EPIC PORK EVENT “COCHON 555” ON FEB 9th http://www.venuemagazine.com/2014/01/22/four-season-hosts-epic-pork-event-cochon-555feb-9th/ Audience: !12


Ocean Drive, January 15 – Cochon 555 Tickets On Sale; Boston Chef Coming to Harry's http://oceandrive.com/the-latest/food-and-drink-news/postings/hakkasans-chinese-new-yeartoro-pizzeria-pop-up-at-harrys Audience: The Chow Father, January 13 – Cochon 555 2.9.14 http://www.thechowfather.com/2014/01/cochon-555-2914_13.html Audience: Brunch Miami, January 23 - COCHON 555 AT FOUR SEASONS BRICKELL ON SUNDAY FEBRUARY 9TH 2014 http://brunchmiami.com/cochon-555-miami-2014/ Audience: Citrus Miami Newsletter, January 24, 2014 - COCHON 555 - A FRIENDLY COMPETITION FOR A CAUSE http://citrusmiami.com/newsletter/cochon-555-miami-2014/?frame=0 Audience: Eater Miami, January 30 – Cochon 555 Kicks Off Feb 7; Free Frozen Yogurt http://miami.eater.com/archives/2014/01/30/cochon-555-kicks-off-feb-7-free-frozenyogurt.php Audience: 48,294 Miami.com, January 30 - Kick off COCHON 555 2014 with a Feathers & Foie dinner at Edge Feb 7 http://www.miami.com/kick-cochon-555-2014-feathers-amp-foie-dinner-edge-feb-7-article Audience: 1,286,724 Zagat, January 30 – Cochon 555 Kicks off With Chef's Course Dinner http://www.zagat.com/b/miami/cochon-555-kicks-off-with-chefs-course-dinner-feb.-7 Audience: 8,545,153 NYC Sidewalker, February 3 – Cochon 555 Miami http://www.nycsidewalker.com/2014/02/cochon-555-miami.html Audience: Chat Chow, February 3 – Cochon 555 Miami 2014 http://www.chatchow.tv/cochon-555-miami-2014/ Audience: !13


Voice Places, January – Cochon 555 http://m.voiceplaces.com/cochon-555-miami-3885398-e/ Audience: Miami Herald, February 5, 2014 – Four Seasons to host local Cochon 555 Read more here: http://www.miamiherald.com/2014/02/05/3914318/four-seasons-to-hostlocal-cochon.html#storylink=cpy http://www.miamiherald.com/2014/02/05/3914318/four-seasons-to-host-local-cochon.html Audience: 10,148,585 Urban Daddy, February 6 – Weekender: Pork. Beer. Butchering. It’s Cochon. http://www.urbandaddy.com/mia/weekender/29559/ The_Weekender_Pork_Bourbon_and_Models_in_Bikinis_Miami_MIA? sp_mid=7916399&sp_rid=ODE2Mzk3OTg2MQS2 Audience: Rundown Miami, February 5 - Porky Pig http://rundown.com/mia/8443-2014-miami-cochon-555 Audience: Miami New Times, February 10 – Cochon 555: Jose Mendin Wins Big With A Lot of Pig (Photos) http://blogs.miaminewtimes.com/shortorder/2014/02/cochon_555_jose_mendin_wins_bi.php Audience: 675,736 Zagat Miami, February 10, 2014 – Daily Digestif: Cochon 555 Recap, LauderAle Opening http://www.zagat.com/b/miami/daily-digestif Audience: 8,545,153 Soul of Miami, February 11 – Cochon 555 Miami Ink 2 (480×640) http://www.soulofmiami.org/2014/02/11/cochon-555-miami-2014/cochon-555-miamiink-2-480x640/ Audience: Chat Chow, February 12 - Recap / Cochon 555 Miami 2014 http://www.chatchow.tv/recap-cochon-555-miami-2014/ Audience: Boca Food Finds, February 6 – Cochon 555 Miami http://bocafoodfinds.blogspot.com/2014/02/cochon-555-miami.html !14


Audience: Taste Four Seasons, February 24 - Cooking with Pork: Chef Aaron Brooks Hosts Cochon 555 http://taste.fourseasons.com/2014/02/cooking-with-pork/ Audience:

!15


Napa: Munchie Musings, February 10 – Cochon Napa has a Sacramento Alumnus Contestant http://www.munchiemusings.net/2014/02/cochon-napa-has-sacramento-alumni.html?spref=tw Audience: Napa Valley Register, February 11, 2014 – Cochon heritage pig event returns in March http://napavalleyregister.com/lifestyles/food-and-cooking/cochon-heritage-pig-event-returnsin-march/article_69f21a58-92d2-11e3-827f-001a4bcf887a.html Audience: 62,846 The Press Democrat, February 24 - Chefs compete to be pork royalty http://www.pressdemocrat.com/article/20140224/entertainment/140229794 Audience: 592,937 Table Hopper, February – Cochon555 Napa Style, Bottega Fondo, Resto Week SoCo Style http://www.tablehopper.com/707-scout/fab-food-events-february-22-march/ Audience: Vino Con Vista, February 21 – Cochon 555 in St. Helena California 2014 http://vinoconvistablog.me/2014/02/21/cochon-heritage-fire-in-saint-helena-california/ Audience: Bite Club Eats, February 7 - Spring Food Events http://www.biteclubeats.com/spring-food-events/ Audience: St. Helena Farmers Market, February – Events: Cochon555 - The Culinary Institute of America. March 2nd, 2014 http://www.sthelenafarmersmkt.org/ Audience: Wine Luv, February – Wednesday Deals (Giveaway) http://www.wineluv.com/Wineluv-Wednesdays/deals/Wineluv-Wednesdays/68157/3180 Audience: Topix.com, February - Chefs compete to be pork royalty http://www.topix.com/city/napa-ca/2014/02/chefs-compete-to-be-pork-royalty Audience: 1,381,544 !16


St. Helena Star, February 26 - Cochon heritage pig event returns http://napavalleyregister.com/star/business/cochon-heritage-pig-event-returns/ article_c06fab90-9f0f-11e3-b37f-0019bb2963f4.html Audience: 4,600 Munchie Musings, March 5 – Cochon Napa 2014 - Another Great Pork-fest http:// www.munchiemusings.net/2014/03/cochon-napa-2014-another-great-pork-fest.html Audience: Press Democrat, March 15 - A la carte http://www.pressdemocrat.com/article/20140317/entertainment/140319628 Audience: 592,937

!17


National: Stupid Dope, December 16 – Mmm Bacon! COCHON 555 Announces 2014 U.S. Tour Dates http://stupiddope.com/2013/12/16/cochon-555-announces-2014-u-s-tour-dates/ Audience: Ron Rockwell, January 5 - Pork lovers celebrate – Cochon 555 announces the 2014 10 city tour http://www.donrockwell.com/index.php?/topic/29692-pork-lovers-celebrate-%E2%80%93cochon-555-announces-the-2014-10-city-tour/ Audience: Dining Dish, January 5 - Pork lovers celebrate – Cochon 555 announces the 2014 10 city tour http://www.diningdish.net/2014/01/pork-lovers-celebrate-cochon-555.html? utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DiningDish+ %28Dining+Dish%29 Audience: Examiner, January 5 - Pork lovers celebrate -Cochon 555 announces the 2014 - 10 city tour http://www.examiner.com/article/pork-lovers-celebrate-cochon-555-announces-the-2014-10city-tour Audience: 11,499,269 Estes PR, January 7 – COCHON 555 FESTIVAL http://www.estespr.com/cochon-555-festival/ Audience: Sams Good Meats, January 19 - The Pork Olympics http://samsgoodmeats.com/2014/01/19/the-pork-olympics/ Audience: Culintro, January 17 - Cochon 555 Kicks Off Its 6th US Tour http://blog.culintro.com/cochon-555-kicks-6th-us-tour/? utm_source=rss&utm_medium=rss&utm_campaign=cochon-555-kicks-6th-us-tour Audience: Eater National, March 18 – Win the Rock Like a Pig Bounty http://eater.com/archives/2014/03/18/win-the-rock-like-a-pig-bounty.php Audience: 5,165,635 Eater National, March 25 – Reminder: Win the Rock Like a Pig Bounty !18


http://eater.com/archives/2014/03/25/reminder-win-the-rock-like-a-pig-bounty.php Audience: 5 165,635 Illinois Times, May 29 - Schutte headed for Aspen – again! http://illinoistimes.com/article-14000-schutte-headed-for-aspen-%25E2%2580%2593again_.html Audience: 28,000 My San Antonion Blog, May 22 - South Texas Heritage Pork sending a hog to Aspen http://blog.mysanantonio.com/food/2014/05/south-texas-heritage-pork-sending-a-hog-toaspen/ Audience: Eater Denver, May 28 - Negroni Bash to Grand Cochon: 12 Great Events in June http://denver.eater.com/archives/2014/05/28/hot-rocks-griller-challenge-to-grand-cochonten-events-not-to-miss-in-june.php Audience: 37,708 Curbed, June 5 - The Top Ten Don't Miss Events at Aspen's FOOD & WINE 2014 http://ski.curbed.com/archives/2014/06/the-top-ten-dont-miss-events-of-aspens-foodwine-2014.php Audience: 22,571 Eater, June 5 - Pig Out VIP-Style at Grand Cochon in Aspen on June 22 http://denver.eater.com/archives/2014/06/05/pig-out-vipstyle-at-grand-cochon-in-aspen-onjune-22.php Audience: 37,708 Westword, June 6 - Indulge your pork fantasies at Grand Cochon in Aspen, featuring Jennifer Jasinski http://blogs.westword.com/cafesociety/2014/06/grand_cochon_aspen_jennifer_jasinski.php Audience: 68,000 Latin Kitchen, June 9 The Championship is On: Grand Cochon at Aspen Food & Wine http://thelatinkitchen.com/blogs/out-world/2014-06-09/championship-grand-cochon-aspenfood-wine Audience: 49,235 Food & Beverage Magazine, June - Ten of the finest US bartenders strive for Golden Gloves in Denver at the 2nd annual Punch Kings competition !19


https://fb101.com/2014/06/ten-of-the-finest-us-bartenders-strive-for-golden-gloves-indenver-at-the-2nd-annual-punch-kings-competition/ Audience: The Gazette, June 10 - Grand Cochon at The Food & Wine Classic in Aspen http://events.gazette.com/aspen_co/events/show/370828301-grand-cochon-at-the-food-wineclassic-in-aspen Audience: Denver City and Press, June 5 - Special Events : Pig Out VIP-Style At Grand Cochon In Aspen On June 22 http://denver.cityandpress.com/node/7881367 Audience: Modern Luxury, May 30 - The Insider's Guide to the Food & Wine Classic http://modernluxury.com/aspen/story/the-insiders-guide-the-food-wine-classic Audience: All In Entertainment, June 5 – PIG OUT VIP-STYLE AT GRAND COCHON IN ASPEN ON JUNE 22 http://www.allinentertainment.com/#!PIG-OUT-VIP-STYLE-AT-GRAND-COCHON-IN-ASPENON-JUNE-22/c4zw/04572DB0-6CEA-41F6-B961-28427043CAF2 Audience: Aspen Snowmass, June 4 - Aspen Food & Wine Classic: The Insider’s Perspective http://blog.aspensnowmass.com/aspen-food-wine-classic-the-insiders-perspective/ Audience: Opening a Bottle, JUNE 12 - OK, TASTEBUDS: PREPARE TO HAVE YOUR MIND BLOWN. http://openingabottle.com/2014/06/12/headed-to-the-aspen-food-wine-classic/ Audience: Denver iJournal, June 10 – Aspen set for summer kick off with Food & Wine Classic http://www.denverijournal.com/article.php?id=10335 Audience: Eater Denver, June 17 - Winner Announced: Grand Cochon 2014 in Aspen http://denver.eater.com/archives/2014/06/17/winner-announced-grand-cochon-2014-inaspen.php Audience: 37,708

!20


Plate Online, June 18 – Dustin Valette Post http://www.plateonline.com/MembersOnly/webNews/details.aspx?item=50912 Audience: Culinary Colorado, June 7 – Grand Cochon Wraps Up in Aspen http://culinary-colorado.com/2014/06/07/grand-cochon-wraps-up-in-aspen/ Audience: Curtis Hotel Newsletter, June 19 – U.S. Cochon Tour Presents Punch Kings http://us7.campaign-archive2.com/?u=ad5fcc5820beb4677347a22ec&id=b25d479bf4 Audience: LA Times, June 23 - FIG's Ray Garcia is crowned 'King of Porc' at Grand Cochon competition http://www.latimes.com/food/dailydish/la-dd-ray-garcia-fig-wins-grand-cochon-20140623story.html Audience: 17,782,589 Eater Denver, June 23 - 1200 Pounds of Swine: Grand Cochon's New King of Porc http://denver.eater.com/archives/2014/06/23/pork-sushi-bacon-bourbon-ice-cream-and-theking-of-chilaquiles-grand-cochon-hangover-observations.php Audience: 37,708 Daily News 724 - June 24 - FIG's Ray Garcia is crowned 'King of Porc' at Grand Cochon competition http://www.dailynews724.com/life-style/figaposs-ray-garcia-is-crowned-aposking-ofporcapos-at-grand-cochon-competition-h148435.html Audience: Latin Kitchen, June 24 – Grand Cochon Crowns the King of Porc http://thelatinkitchen.com/blogs/out-world/2014-06-24/grand-cochon-crowns-king-porc Audience: 49,235 GouTaste, June 25 - ALL MY FOOD PORN FROM COCHON 555 {GRAND COCHON} IN ASPEN http://goutaste.com/all-my-food-porn-from-cochon-555-grand-cochon-in-aspen/ Audience: Opening a Bottle, June 25 - THE WONDERLAND OF GRAND COCHON 2014 http://openingabottle.com/2014/06/25/the-wonderland-of-grand-cochon-2014/ Audience:

!21


The Aspen Times, June 25 – Pigging Out – Top Tastes from the Grand Cochon Competition http://issuu.com/theaspentimes/docs/atw-062614/16 Audience: The Concourse, Deadspin, June 28 - Runway Food Run Amok: Crowning Aspen's "King Of Porc" http://theconcourse.deadspin.com/runway-food-run-amok-crowning-aspens-king-ofporc-1596590951/+robharvilla Audience: Access Appetite, July 31 – Brady Lowe and Grand Cochon http://accessappetite.com/brady-lowe-and-grand-cochon/ Audience:

!22


New York: Gothamist, January 3 - Get Ready For 1,200 Pounds Of Pork At This Year's Cochon 555 http://gothamist.com/2014/01/03/cochon_555.php Audience: 499,583 Socially Superlative – 6th Annual Cochon 555 Tour: New York http://sociallysuperlative.com/events/6th-annual-cochon-555-tour-new-york/ Audience: FSR Magazine, December 30 - Cochon 555 Presents All-Star Chef Lineup for NYC Pork Event http://www.fsrmagazine.com/community-engagement/cochon-555-presents-all-star-cheflineup-nyc-pork-event Audience: Local Bozo, January 6 – COCHON555 Returns to New York City on January 26th http://www.localbozo.com/2014/01/cochon555-returns-to-new-york-city-on-january-26th/ Audience: Time Out New York, January 14 - Cochon 555: 5 Chefs, 5 Pigs, 5 Winemakers http://www.timeout.com/newyork/food-drink/cochon-555-5-chefs-5-pigs-5-winemakers http://www.timeout.com/newyork/food-drink/cochon-555 Audience: 1,620,155 Tasting Table New York, January 9 - Pig Out http://www.tastingtable.com/agenda_detail/nyc/event/nyc/1422/4 Audience: 975,209 Tasting Table New York, January 23 – Oink, Oink http://www.tastingtable.com/agenda_list/nyc/events? utm_medium=email&utm_source=nyc&utm_campaign=Weekend_Menu_2014_01_23&utm_con tent=Agenda_editorial Audience: 975,209 Grub Street, December 23 - Cochon 555 is headed back to NYC http://www.grubstreet.com/2013/12/olvier-bistro-cassoulet-benoit.html Audience: 301,679 The Experimental Gourmand, January 9 – NYC Food and Drink Events http://www.theexperimentalgourmand.com/nyc-food-and-drink-events/#axzz2pvbu0f9Y !23


Audience: The Wandering Eater, January 10 – Cohon 555 http://thewanderingeater.com/upcoming-nyc-food-events-2014/ Audience: Rundown NYC, January 10 – Board to Death http://rundown.com/nyc/8267-board-to-death Audience: Eco-Cult, January 10 – Eco-Friendly and Cool Things to Do in NYC This Week, January 10th, 2014 http://ecocult.com/2014/eco-friendly-and-cool-things-to-do-in-nyc-this-weekjanuary-3rd-2014-2/ Audience: Joon Bug, January 13 – Cochon 555 at The Ritz-Carlton http://joonbug.com/national/firstcourse/Cochon-555-at-The-Ritz-Carlton/FrkfA40tlBT Audience: Joon Bug, January 28 - Event Review: Cochon555 http://joonbug.com/national/firstcourse/Event-Review-Cochon555/zk1Q1gvMQIM Audience: Yelp, January 13 – Cochon 555 (2014) http://www.yelp.com/events/new-york-cochon-555-2014 Audience: 57,466,320 Free Fun Cheap NYC, January 12 – Cochon 555- Sunday January 26th http://freefuncheapnyc.blogspot.com/2014/01/cochon-555-sunday-january-26th.html Audience: Flavor Pill, January 8 - Cochon 555 - 2014 http://flavorpill.com/events/cochon-555-2014 Audience: Gnomes national news service, January 14, 2014 – Cochon 555 Announces Official List Of Stellar Judges And Additional Sponsors For 6th Annual NYC Event At The Ritz-Carlton New York, Battery Park

!24


http://news.gnom.es/pr/cochon-555-announces-official-list-of-stellar-judges-and-additionalsponsors-for-6th-annual-nyc-event-at-the-ritz-carlton-new-york-battery-par Audience: The Latin Kitchen, January 15 – Cochon 555 Hits the Ritz http://thelatinkitchen.com/blogs/out-world/2014-01-15/cochon555-hits-ritz Audience: 49,235 Haute Living, January 20 - Sixth Annual COCHON 555 Comes to the RITZ-CARLTON http://hauteliving.com/2014/01/sixth-annual-cochon-555-comes-ritz-carlton/442089/ Audience: 35,000 Mark Ladner, January 16 – Cochon 555 – NYC! http://markladner.com/?p=187 Audience: Flavor Pill, January 22, 2014 – Editor Pick: Cochon 555 – 2014 http://flavorpill.com/events/cochon-555-2014 Audience: NYC Sidewalker, January 20, 2014 – Cochon 555 http://www.nycsidewalker.com/2014/01/cochon-555.html Audience: Emperola, January 23 – Win 2 VIP Tickets to this years Cochon 555 from Yelp NYC http://www.emperola.com/us/23600-contestwin_2_vip_tickets_to_this_years_cochon_555_from_yelpnyc_www_yelp_comnyc Audience: Thrillest, January 22 – An insane secret party, plus a pork belly donut brunch http://www.thrillist.com/entertainment/new-york/things-to-do-this-weekend-january-23-26 Audience: 3,938,328 Daily Bag, January – COCHON55 NYC IS THIS WEEKEND - GET TICKETS! http://www.dailybag.com/deals/251232-cochon555-boston-cochon55-nyc-is-this-weekend-gettickets Audience: Metro NY, January 23, 2014 – Here’s what to do in New York this weekend: Cochon 555

!25


http://www.metro.us/newyork/entertainment/2014/01/23/heres-what-to-do-in-new-york-thisweekend-7/ Audience: 293,216 The Daily Meal, January 23 – Cochon 555 Will Bring Top Chefs, Plenty of Pigs to New York http://www.thedailymeal.com/cochon-555-announces-stellar-judges/12314 Audience: 555,456 The Daily Meal, January 27 – Seamus Mullen Wins New York’s Cochon 555 Competition http://www.thedailymeal.com/seamus-mullen-wins-new-yorks-cochon555/12714 Audience: 555,456 The Village Voice, January 24 - What's Happening This Weekend: Free Beer, Mutzfest, Cochon 555, and ChiliFest http://blogs.villagevoice.com/forkintheroad/2014/01/what_to_do_this_weekend_jan_24.php Audience: 683,654 The Village Voice, January 27 - Porcine Delight at Cochon 555 http://www.villagevoice.com/slideshow/porcine-delight-at-cochon-555-40858261/ Audience: 683,654 The Village Voice Blog, January 27 - Cochon 555 Pigs Out in New Pork City (PHOTOS) http://blogs.villagevoice.com/forkintheroad/2014/01/recap_cochon_555_2014.php Audience: Buffalo News, January 24 - Lockport pigs among guests of honor at pork-centered NYC foodie event http://blogs.buffalonews.com/hungryformore/2014/01/lockport-pigs-among-guests-of-honorat-pork-centered-nyc-foodie-event.html Audience: Buffalo Business First, January 24 – Newfane farm's not-so-little piggy is going to market http://www.bizjournals.com/buffalo/blog/health_matters/2014/01/newfane-farms-not-so-littlepiggy-is.html Audience: CBS8.com, January 14 - Judges And Additional Sponsors For 6th Annual NYC Event At The RitzCarlton New York, Battery Park http://www.cbs8.com/story/24446775/cochon-555-announces-official-list-of-stellar-judgesand-additional-sponsors-for-6th-annual-nyc-event-at-the-ritz-carlton-new-york-battery-park !26


Audience: Eater NY, December 20 - Southern Foodways' 2013 Report; NYC's Cochon Lineup http://eater.com/tags/cochon-555 Audience: 276,866 Eater NY, January 28 - Scenes From Cochon 555; Moonstruck Temporarily Closed http://ny.eater.com/archives/2014/01/listage_991.php Audience: 276,866 Plate Magazine Newsletter, January 29 – The Big Apple Pigs Out http://www.plateonline.com/MembersOnly/webNews/details.aspx?item=47801 Audience: The Pour Report, February 1 – Cochon 555 Comes to NYC http://www.thepourreport.com/tag/cochon-555/ Audience: Advenutes of the Foodaholic, April 9 - This Little Piggy Went to Cochon 555 2014 And Loved It http://adventuresofthefoodaholic.blogspot.com/2014/04/this-little-piggy-went-tocochon-555.html Audience:

!27


Philadelphia: Zagat Philadelphia, December 13 – Cochon 555 Hits Philadelphia on March 16 http://www.zagat.com/b/philadelphia/cochon-555-hits-philadelphia-on-march-16 Audience: 8,545,153 Philly Magazine, FooBooz, November 18 – Save the Date: Cochon 555 Is Coming to Philadelphia in 2014 http://www.phillymag.com/foobooz/2013/11/18/save-date-cochon-555-comingphiladelphia-2014/ Audience: 51,155 Zagat, April 10 – 5 Reasons to Look Forward to Cochon 555 This May http://www.zagat.com/b/philadelphia/5-reasons-to-look-forward-to-cochon-555-this-may Audience: 8,545,153 RSS Food, April 30 - Lineup and Location Announced for Cochon 555 http://rssfood.com/lineup-and-location-announced-for-cochon-555/ Audience: Philly Mag FooBooz, April 29 - Lineup and Location Announced for Cochon 555 http://www.phillymag.com/foobooz/2014/04/29/lineup-location-announced-cochon-555/ Audience: 51,155 Philly Mag FooBooz, May 4 - Greatest Hits and What You Missed: Fat Ham, Pizzeria Beddia, Cochon 555, Loco Pez Expands, Restaurants Flooded, Sbraga’s New Address, Bad News From Marigold and What To Eat At Morgan’s Pier http://www.phillymag.com/foobooz/2014/05/03/greatest-hits-missed-fat-ham-pizzeria-beddiacochon-555-loco-pez-expands-restaurants-flooded-sbragas-new-address-bad-newsmarigold-eat-morgans-pier/? utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Foobooz+%28Foobooz +Posts%29 Audience: 51,155 RSS Food, May 4 - Greatest Hits and What You Missed: Fat Ham, Pizzeria Beddia, Cochon 555, Loco Pez Expands, Restaurants Flooded, Sbraga’s New Address, Bad News From Marigold and What To Eat At Morgan’s Pier http://rssfood.com/greatest-hits-and-what-you-missed-fat-ham-pizzeria-beddia-cochon-555loco-pez-expands-restaurants-flooded-sbragas-new-address-bad-news-from-marigold-andwhat-to-eat-at-morgans/ !28


Audience: Philadelphia Weekly, May 14 – Pigging out at Cochon555 http://www.philadelphiaweekly.com/food/Pigging-out-at-Cochon555-259229511.html Audience: 247,287 Uwishunu. Philly from the inside out. , May 19 http://www.uwishunu.com/2014/05/memorial-day-in-philadelphia-our-complete-guide-to-howto-spend-your-long-weekend-in-philly/ Audience: 335,650 Philly Mag FooBooz, May 20 – This Weekend: Cochon 555 Hits Philly http://www.phillymag.com/foobooz/2014/05/20/weekend-cochon-555-hits-philly/ Audience: 51,155 Zagat, May 21 – Flash Poll: Who Will Win Cochon 555 Philadelphia? http://www.zagat.com/b/philadelphia/flash-poll-who-will-win-cochon-555-philadelphia Audience: 8,545,153 Metro, May 21 – Here’s what to do in Philly this weekend http://www.metro.us/philadelphia/entertainment/going-out/2014/05/21/heres-phillyweekend-6/ Audience: 28,844 22nd & Philly, May 22 https://twitter.com/22ndandPhilly/status/469540507904147457 Audience: 4,038 Philly Beer Scene, May 22 https://twitter.com/PhillyBeerScene/status/469494065894273024 Audience: 16,300 Eater, May 23 – Cochon 555 Hits Philly http://philly.eater.com/archives/2014/05/23/cochon-555-hits-philly-free-spitroasted-lambfeast.php Audience: 47,872 Zagat, May 27 – 5 Best Porktastic Bites at Cochon 555 Philadelphia http://www.zagat.com/b/philadelphia/5-best-porktastic-bites-at-cochon-555-philadelphia#6 Audience: 8,545,153 !29


Eater, May 27 – What You Missed at the Cochon 555 Competition http://philly.eater.com/archives/2014/05/27/what-you-missed-at-cochon-555.php Audience: 47,872 Pittsburgh Post-Gazette, May 28 – 10-city culinary tour touts the benefits of raising, eating heritage breed pigs http://www.post-gazette.com/life/food/2014/05/29/10-city-culinary-tour-touts-the-benefits-ofraising-eating-heritage-breed-pigs/stories/201405290121 Audience: 166,609 Inagist, May 19 - Flash Poll: Who Will Win Cochon 555 Philadelphia? http://inagist.com/all/470294351747510273/Flash-Poll%3A-Who-Will-Win-Cochon-555Philadelphia Audience: RSS Food, May 23- EaterWire: Cochon 555 Hits Philly; Free Spit-Roasted Lamb Feast http://rssfood.com/eaterwire-cochon-555-hits-philly-free-spit-roasted-lamb-feast/ Audience:

!30


San Francisco: Eater San Francisco, December 16 – Bay Area Donut Calendar; Cochon 555 Names 2014 Date http://sf.eater.com/archives/2013/12/16/ bay_area_donut_calendar_cochon_555_names_2014_date.php Audience: 146,675 EaterWire, December 16 – Cochon 555 Announces Tour; Bay Area Brew Fest http://www.youtube.com/watch?v=sN0Y9p4pnHU Audience: The Needs, April 15 – Cochon 555 (Eater Link) http://www.theneeds.com/food/n3574557/Special-Events-The-lineup-for-Cochon-555-Eater Audience: Table Hopper, April 15 – Get Ready to Pig Out at Cochon 555 on April 27th http://www.tablehopper.com/chatterbox/get-ready-for-cochon-555-on-april-27th/ Audience: Topix, April 16 - Get Ready to Pig Out at Cochon 555 on April 27th http://www.topix.com/forum/drink/bourbon/TA80R1EF5BQJF95A5 Audience: 1,381,544 Table Hopper, April 15 - Get Ready to Pig Out at Cochon 555 on April 27th http://www.tablehopper.com/chatterbox/get-ready-for-cochon-555-on-april-27th/ Audience: Stark Insider, April 24 - Things to Do San Francisco: Cochon 555 Chef Pork Competition (Video) http://www.starkinsider.com/2014/04/san-francisco-chef-competition-cochon-555-video.html http://www.starkinsider.com/events/cochon-555-san-francisco Audience: 68,885 The Minty, April 24 - COCHON 555 LA RECAP, COMING TO SF 4/27 http://theminty.com/2014/04/24/cochon-555-la-recap-coming-to-sf-427/ Audience: Watchinga, April 24- Things to Do San Francisco: Cochon 555 Chef Pork Competition (Video) https://www.watchinga.com/article? utm_source=watchinga&utm_medium=topicpage&utm_term=GOWatchinga_namu-123980&ut m_content=news&utm_campaign=rssfeed&u=http%253a%252f%252fwww.starkinsider.com !31


%252f2014%252f04%252fsan-francisco-chef-competition-cochon-555-video.html&c=Things+to +Do+San+Francisco%253a+Cochon+555+Chef+Pork+Competition+(Video) Audience: Eater, April 28 – Richie Nakano Wins Cochon 555 http://sf.eater.com/archives/2014/04/28/ richie_nakano_wins_cochon555_cooking_alineas_book.php Audience: 146,675 SOS, April 29 – Cochon 555 Gallery http://sos.me/blog/48069/post/2109220 Audience: Plate On the Fly - Chew On All the Meat (News) You Can Eat http://www.plateonline.com/MembersOnly/webNews/details.aspx?item=49817# Audience:

!32


Washington, DC: Yelp, February – Washington Cochon http://www.yelp.com/events/washington-cochon-555-4 Audience: 57,466,320 EpicureanDC, Febaruary 27 – Cochon 555 to be Hosted March 23 at Union Market http://www.epicureandc.com/cochon-555-to-be-hosted-march-23-at-union-market/ Audience: Washingtonian, February 27 - Details on This Year’s Cochon 555 http://www.washingtonian.com/blogs/bestbites/events/details-on-this-years-cochon-555.php Audience: 406,874 NBC Washington, February 27 - Fill Up on Pork and Beer at Cochon 555 http://www.nbcwashington.com/entertainment/the-scene/Fill-Up-on-Pork-and-Beer-atCochon-555-247115391.html Audience: Zagat D.C., March 4 - 5 Things You’ll Love About Cochon 555 http://www.zagat.com/b/washington-dc/5-things-youll-love-about-cochon-555? utm_campaign=-&utm_medium=social&utm_source=twitter&utm_content=DC&utm_term= Audience: 8,545,153 Taste DC, March 17 - COCHON 555 - CHEF'S COURSE DINNER https://www.tastedc.com/event/cochon-555-chefs-course-dinner Audience: DC Dining Guide, February 27 - Details on This Year’s Cochon 555 http://dcdiningguide.com/details-on-this-years-cochon-555/ Audience: Brightest Young Things, March 17 - Pork Magic Giveaway: COCHON 555 http://brightestyoungthings.com/articles/pork-magic-giveaway-cochon-555.htm Audience: 208,616 Eater DC, March 18 - Cochon 555 Dinner; StartUp Kitchen Takes a Breather http://dc.eater.com/archives/2014/03/18/cochon-555-dinner-startup-kitchen-takes-abreather.php Audience: 82,259 !33


Washingtonian, March 18 – The Week in Food Events: Artini, Cochon 555, and Spring Dinners http://www.washingtonian.com/blogs/bestbites/events/the-week-in-food-events-artinicochon-555-and-spring-dinners.php Audience: 406,874 Richmond.com, March 21- Richmond Chef Competing in D.C.’s Cochon 555 http://www.richmond.com/food-drink/dish/article_fda02dd4-b056-11e3b524-001a4bcf6878.html Audience: Brightest Young Things, March 24 – REPORT: COCHON555, 2014 EDITION http://brightestyoungthings.com/articles/report-cochon-555-2014-edition.htm Audience: 208,616 DC Dining Guide, March 24 - Erik Bruner-Yang Winner of Cochon 555 http://dcdiningguide.com/erik-bruner-yang-winner-of-cochon-555/ Audience: Washington Post, March 24 – How Erik Bruner-Yang won Cochon 555 by the hair of his chinnychin-chin http://www.washingtonpost.com/blogs/going-out-guide/wp/2014/03/24/how-erik-bruner-yangwon-cochon-555-by-the-hair-of-his-chinny-chin-chin/ Audience: 24,825,606 Zagat, March 24 - Details Announced on Cochon 555 Boston http://www.zagat.com/b/boston/details-announced-on-cochon-555-boston Audience: 8,545,153 American Food Roots, March – Podcasts (sound cloud, itunes) http://www.americanfoodroots.com/features/podcast-flavors-stout-pig-fests-invalid-foodsure-signs-spring/ http://feeds.podtrac.com/yp5PScca4bw https://soundcloud.com/americanfoodroots/episode-5-stouts-spring-and Audience: 8,337 Leesburg Patch, arch 26 – Farm’s Pig Wins DC Culinary Competition Cochon 555 http://leesburg.patch.com/groups/business-news/p/farms-pig-wins-dc-culinary-compettioncochon-555 Audience: !34


Zagat, March 28 – Weekly News Wrap: We Grill the Cochon 555 DC Winner and Round Up Old Town Eats http://www.zagat.com/b/washington-dc/weekly-news-wrap Audience: 8,545,153 DC Beer, March 31 - [Slideshow] Pictures from Cochon 555 at Union Market http://www.dcbeer.com/news/slideshow-pictures-cochon-555-union-market Audience: 76,274 American Food Roots Vimeo, April 2 - Mr. Pig (Cochon 555) comes to Washington https://vimeo.com/90740260 Audience: American Foot Roots Podcast, March 26 - Podcast: 3 food groups: pork, brisket, brownies http://www.americanfoodroots.com/features/podcast-3-food-groups-pork-brisket-brownies/ Audience: 8,337

!35


PUNCH KINGS Lia Moran, June 23 – Punch Kings Final Competition Comes to Denver http://liamoran.com/2014/06/23/punch-kings-final-competition-comes-to-denver/ Audience: Eater Denver, June 23 - Punch Kings Finale Comes To Denver On Sunday June 29 http://denver.eater.com/archives/2014/06/23/punch-kings.php Audience: Drink Denver, June 24, 2014 – Second Annual Punch Kings Competition and Party Coming to Denver http://denver.thedrinknation.com/articles/read/13045-Second-Annual-Punch-KingsCompetition-and-Party-Coming-to-Denver# Audience: The Latin Kitchen, June 10 – Cochon 555 Presents Punch Kings Competition http://thelatinkitchen.com/blogs/out-world/2014-06-10/cochon555-presents-punch-kingschampionship Audience: Denver Post, Calendar – Cochon 555’s Punch Kings Competition http://calendar.denverpost.com/denver_co/events/show/370961024-cochon-555s-punch-kingscompetition Audience: Culinary Connectors, June 26 - Where to Drink This Week: Punch King’s Grand Finale http://www.culinaryconnectors.com/2014/06/24/where-to-drink-this-weekend-punch-kingsgrand-finale-in-denver/ Audience: 5280, June 26 - Sips: Local Star-tender Represents Denver in National Cocktail Competition http://www.5280.com/spirits/digital/2014/06/26/sips-local-star-tender-represents-denvernational-cocktail-competition Audience: Food & Beverage Magazine, July 1 - Cochon 555 announces winner of 2nd annual Punch Kings competition in Denver https://fb101.com/2014/07/cochon-555-announces-winner-of-2nd-annual-punch-kingscompetition-in-denver/ !36


Audience: Drink Denver, July 7 – 2014 Punch King (Actually Queen) Crowned in Denver http://denver.thedrinknation.com/articles/read/13090-2014-Punch-King-Actually-QueenCrowned-in-Denver Audience:

Heritage Fire Munchie Musings, June 28 - Sac Chefs Heading to Heritage Fire Napa http://www.munchiemusings.net/2014/06/sac-chefs-heading-to-heritage-fire-napa.html Audience: Gastronomique En Vogue, June 11 - Cochon’s Heritage Fire Event Returns to St. Helena August 3rd http://gevmag.com/2014/07/11/cochons-heritage-fire-event-returns-to-st-helena-august-3rd/ Audience: St. Helena Directory, July - Heritage Fire By Cochon555 http://directory.sthelena.com/All-Food-and-Dining/Heritage-Fire-by-Cochon555-2024 Audience: Napa Valley Now, July 20 -Heritage Fire by Cochon555 http://www.napavalleynow.com/event/detail/441844843 Audience: Tablehopper, July 18 - Earth's Bounty Opens, Heritage Fire, New Chef at The Thomas http://www.tablehopper.com/707-scout/earths-bounty-opens-heritage-fire-new-chef-at-thethomas/ Audience: Inside Scoop, July 23 – Cochon Heritage Fire 2014: The Chef and Animal Lineup http://insidescoopsf.sfgate.com/blog/2014/07/22/cochon-heritage-fire-2014-the-chef-andanimal-lineup/ Audience: What's Cookin' Today on CRN, July 23 – radio interview w/ Goose & Gander http://www.crntalk.com/whatscookintoday Audience: Daily Bag, July 24 - HERITAGE FIRE - Seminars, Buses & More - GET TICKETS NOW! !37


http://www.dailybag.com/deals/311822-cochon555-boston-heritage-fire-seminars-busesmore-get-tickets-now Audience: BunRap.com, July 9 - Mark your Calendar http://www.bunrab.com/dailyfeed/2014July/dailyfeed_july-14_p1.html#jul0914 Audience: Napa Valley Patch, Jul 22 - Cochon Heritage Fire - BBQ + Wine Featuring Top Chefs & Heritage Meats http://patch.com/california/napavalley/cochon-heritage-fire--bbq--wine-featuring-top-chefs-heritage-meats#.U9aDGvldXeQ Audience: Eventful St. Helena, July - COCHON HERITAGE FIRE NAPA BBQ & WINE http://eventful.com/sthelena/events/cochon-heritage-fire-napa-bbq-wine-top-chefs-he-/ E0-001-073164669-1 Audience: Napa Valley Register, July 15 - EVENTS & NEWS BITES http://napavalleyregister.com/star/business/events-news-bites/article_eb1ac586-08db-53d9a54f-0215c2564c7a.html Audience: Yelp, July – Roast Outdoors Heritage Fire http://www.yelp.com/events/st-helena-roast-outdoors-heritage-fire Audience: Press Democrat, July - Cochon Heritage Fire Napa Barbecue and Wine Featuring Top Chefs & Heritage Meats http://events.pressdemocrat.com/st_helena_ca/events/show/371133494-cochon-heritage-firenapa-barbecue-and-wine-featuring-top-chefs-heritage-meats Audience: Bohemian.com, July - Deals & Giveaways: Events: Enter to Win a Heritage Fire Festival VIP Day Package for 4 Friends http://www.bohemian.com/northbay/enter-to-win-a-heritage-fire-festival-vip-day-packagefor-4-friends/FreeStuff?oid=2597267 Audience:

!38


What’s Cookin Today, July 21 - KELLY MCGOWAN – CHEF, GOOSE AND GANDER’S - COCHON’S HERITAGE FIRE EVENT IN ST HELENA AUGUST 3 http://whatscookintoday.blogspot.com/2014/07/721-kelly-mcgowan-chef-goose-and.html Audience: St. Helena Star, Jul 29 - Heritage Fire event is Sunday http://napavalleyregister.com/star/business/heritage-fire-event-is-sunday/ article_0bcd05c2-8582-5c39-8ec5-0882794e1bf8.html Audience: The Weekly Calistogan, July 29 - Heritage Fire event is Sunday http://napavalleyregister.com/calistogan/business/heritage-fire-event-is-sunday/ article_1022556f-0b0c-53f5-97c7-b1c6556da663.html Audience: Yelp, July 31 – Cochon Heritage Fire Napa BBQ & Wine - Top Chefs & Heritage Meats http://www.yelp.com/events/st-helena-cochon-heritage-fire-napa-bbq-and-wine-top-chefsand-heritage-meats Audience: Veeoz, July 20 – Heritage Fire Promo Video http://www.veooz.com/videos/YHM283v.html Audience: Scribd, August 1 - Cochon Heritage Fire 2014 Napa Menu http://www.scribd.com/doc/235570645/Cochon-Heritage-Fire-2014-Napa-Menu Audience: Wild Food News, July 29 - Heritage Fire http://www.wildfoodnews.com/uncategorized/heritage-fire/ Audience: Eater, July 31 – Cochon Heritage Fire Menu Preview; Maron Loves Cancun http://sf.eater.com/archives/2014/07/31/ cochon_heritage_fire_menu_preview_maron_loves_cancun.php Audience: Esparta, August 1 - Heritage Fire returns to valley on Sunday http://esparto.crwe-pr.com/blog/2014/08/01/heritage-fire-returns-to-valley-on-sunday/ Audience: !39


Napa Valley Register, August 1 - Heritage Fire returns to valley on Sunday http://napavalleyregister.com/news/local/heritage-fire-returns-to-valley-on-sunday/ article_bb6e8a48-b6af-5b63-9e83-bada53158767.html Audience: Bunrap.com, August 3 - Heritage Fire erupted at the Charles Krug Winery http://www.bunrab.com/dailyfeed/2014August/dailyfeed_august-14_p1.html#aug0314 Audience: Inside Scoop, August 5 – Scenes from the 2014 edition of Cochon Heritage Fire http://insidescoopsf.sfgate.com/blog/2014/08/05/scenes-from-the-2014-edition-of-cochonheritage-fire/ Audience: Sacramento Food Ways, August 9 - Cochon 555 Heritage Fire Crashed by Sacramentans http://sacramentofoodways.com/2014/08/07/cochon-555-heritage-fire-crashed-sacramentans/ Audience: Canvas, August - Cochon Heritage Fire http://www.conciergealliance.com/ai1ec_event/cochon-heritage-fire/ Audience: Culture Cheese Magazine, August - Cochon 555 Heritage Fire Napa Valley http://culturecheesemag.com/events/cochon-555-heritage-fire-napa-valley Audience:

Heritage BBQ Zagat DC, July 25 - Where We’d Spend Our Own Money: A Cochon 555 Heritage BBQ Comes to DC this Fall http://www.zagat.com/b/washington-dc/where-wed-spend-our-own-money-a-cochon-555heritage-bbq-comes-to-dc-this-fa Audience: Food & Beverage Magazine, July 28 - Cochon 555 Announces Five City Heritage BBQ Series Celebrating Global BBQ and Local Sourcing https://fb101.com/2014/07/cochon-555-announces-five-city-heritage-bbq-series-celebratingglobal-bbq-and-local-sourcing/ Audience:

!40


The Local Beet, August 1 – Epic Labor Day Feast Heritage BBQ Presented By Goose Island Cochon 555 http://www.thelocalbeet.com/2014/08/01/epic-labor-day-feast-heritage-bbq-presented-bygoose-island-cochon-555/ Audience: Louisville Hot Bytes, July 31 - Cochon 555 Heritage BBQ Feast Sept. 7 at 21c http://forums.louisvillehotbytes.com/viewtopic.php?f=1&t=22220 Audience: Time Out Chicago, August 11 - COCHON 555 Heritage BBQ http://www.timeout.com/chicago/food-drink/cochon-555-heritage-bbq Audience: Yelp Louisville, August 11 - Cochon Heritage BBQ http://www.yelp.com/events/louisville-cochon-heritage-bbq Audience: Inside Hook, August 11 - Knife and Pork http://www.insidehook.com/chicago/heritage-bbq/ Audience: Brit.Co, July 20 – 15 of the Best BBQ Festivals Across the U.S. http://www.brit.co/best-bbq-fests-in-america/ Audience: Pork Network, August 13 Lighter Side: Don’t miss Cochon 555’s Heritage BBQ http://www.porknetwork.com/blogs/Lighter-Side-Dont-miss-Cochon-555s-HeritageBBQ-271114721.html Audience: Sauce Magazine, August 12 - Heritage BBQ by Cochon returns to St. Louis Sept. 14 http://www.saucemagazine.com/blog/?p=37375 Audience: Zagat, August 13 - Cochon 555 Launches Heritage BBQ in Chicago http://www.zagat.com/b/chicago/cochon-555-launches-heritage-bbq-in-chicago Audience:

!41


Eater Chicago, August 14 - Mac & Cheese Fest Lineup; Cochon 555 Heritage BBQ Tour; More http://chicago.eater.com/archives/2014/08/14/cochon-555-heritage-bbq-tour-mac-cheesefest-lineup.php Audience: Travel and Tour World, August 15 - Four Seasons Hotel St. Louis to Host Cochon 555′s Epic Heritage BBQ Feast with Cielo’s Own Gian Nicola Colucci Competing http://www.travelandtourworld.com/news/article/four-seasons-hotel-st-louis-to-hostcochon-555s-epic-heritage-bbq-feast-with-cielos-own-gian-nicola-colucci-competing/? utm_source=dlvr.it&utm_medium=twitter Audience: C-style Magazine, August 15 - Foodie Fridays: Pre-Labor Day Foodie Events You're Gonna Love! http://www.c-stylemagazine.com/2014/08/foodie-fridays-pre-labor-day-foodie.html Audience: Courier Journal, August 18 - Who will be Louisville’s ‘BBQ King or Queen’? http://www.courier-journal.com/story/entertainment/dining/restaurant/2014/08/18/dish-willlouisvilles-bbq-king-queen/14235407/ Audience: Metromix.com, August 20 – Heritage BBQ http://chicago.metromix.com/events/mmxchi-heritage-bbq-event Audience: Go To Louisville, August 18 - EPIC HERITAGE BBQ FEAST AND COMPETITION AT 21C http://www.gotolouisville.com/media/news-releases/news-details/index.aspx?nid=1221 Audience: Chicagoist, August 23 - Cochon Heritage BBQ Comes To Chicago For Labor Day Weekend http://chicagoist.com/2014/08/23/cochon_heritage_bbq_comes_to_chicag.php Audience: Chicago Reader, August 25 - Heritage BBQ http://www.chicagoreader.com/chicago/heritage-bbq/Event?oid=14710814 Audience: Chicago Magazine, August 25 - What to Eat and Drink in Chicago This Week http://www.chicagomag.com/dining-drinking/August-2014/to-do-August-25/ Audience: !42


All Events, August 25 – HERITAGE BBQ by COCHON555 - CHICAGO http://allevents.in/chicago/heritage-bbq-by-cochon555-chicago/817428718289174 Audience: WGN Radio, August 25 – Flavor HD: What’s Better Than BBQ? http://wgnradio.com/2014/08/22/flavor-hd-whats-better-than-bbq/ Audience: Gaper’s Block, August 25 - Heritage BBQ @ Goose Island Barrel Warehouse http://gapersblock.com/slowdown/archives/2014/08/30/ Audience: Yelp, August 25 – Cochon 555's Heritage BBQ at Goose Island http://www.yelp.com/events/chicago-cochon-555s-heritage-bbq-at-goose-island Audience: The Daily Meal, August 22 - Chef and Menu Report: Week of 8/17/14 http://www.thedailymeal.com/news/chef-menu-report-week-81714/82214 Audience: Check Please! August 20 - Whole Hog Heritage BBQ http://checkplease.wttw.com/blog/whole-hog-heritage-bbq Audience: Soch.com, August 27 - Cochon Heritage Fest: Master BBQ Competition http://sosh.com/chicago/goose-island-barrel-warehouse/cochon-heritage-fest-master-bbqcompetition/a/dZhz/?ref=weekender_imageb Audience: City Beat, August 26 - Heritage BBQ Feast at 21c Louisville http://citybeat.com/cincinnati/article-30925-heritage_bbq_feast_at_21c_louisville.html Audience: Courier Journal, September 2 -5 chefs compete for Cochon 555 BBQ fest crown http://www.courier-journal.com/story/life/food/2014/09/02/chefs-compete-cochon-bbq-festcrown/14967025/ Audience: Grillin Fools, September 1 - Heritage BBQ in St. Louis, September 14th !43


http://grillinfools.com/blog/2014/09/01/heritage-bbq-in-st-louis-september-14th/ Audience: Culture Map, August 29 – High-profile national barbecue competition enlists stellar Austin talent http://austin.culturemap.com/news/restaurants-bars/08-29-14-paul-qui-justin-yu-and-nedelliott-join-a-high-wattage-lineup-at-cochon-555s-bbq-tour/ Audience: Yelp DC, TICKET GIVEAWAY: Cochon 555 Heritage BBQ http://www.yelp.com/events/washington-ticket-giveaway-cochon-555-heritage-bbq Audience: Eater, Chicago, September 2- The Radler Nabs Cochon BBQ Victory; Try Lee Wolen's Veggie Burger at PQM Tonight; More http://chicago.eater.com/archives/2014/09/02/the-radler-nabs-cochon-bbq-victory-try-leewolens-veggie-burger-at-pqm-tonight-more.php Audience: Thrillist, September 3 - 11 THINGS YOU ABSOLUTELY MUST DO IN AUSTIN THIS FALL http://www.thrillist.com/entertainment/austin/things-to-do-in-austin-this-fall Audience: Muck Rack, September 3 - 5 chefs compete for Cochon 555 BBQ fest crown Food Talks St. Louis, September 4 - COCHON 555 http://foodtalkstl.com/tag/cochon-555/ Audience: Eater Louisville, September 4 - Chefs' Thoughts on This Saturday's Upcoming Cochon Heritage BBQ http://louisville.eater.com/archives/2014/09/04/chef-thoughts-on-this-saturdays-upcomingcochon-heritage-bbq.php Audience: Style Blueprint, September 2 - SEPT 7: COCHON HERITAGE BBQ AT 21C MUSEUM HOTEL http://styleblueprint.com/louisville/happenings/sept-7-cochon-555/ Audience: Yelp Louisville, September - Cochon Heritage BBQ http://www.yelp.com/events/louisville-cochon-heritage-bbq !44


Audience: Louisville.com, September 1 - September Is National Bourbon Heritage Month http://www.louisville.com/content/september-national-bourbon-heritage-month Audience: Down the Hatch, September 3 - BBQ & Barrels or How I Finished My Summer http://www.downthehatchbeer.com/2014/09/bbq-barrels-or-how-i-finished-my-summer.html Audience: Yahoo News, September 2 – EaterWire: The Radler Nabs Cochon BBQ Victory; Try Lee Wolen's Veggie Burger at PQM Tonight; More http://news.yahoo.com/eaterwire-radler-nabs-cochon-bbq-223504313.html Audience: Sauce Magazine, September 1 - Stuff to do September 2014 http://www.saucemagazine.com/stufftodo.php Audience: Austin 360, September – austin austin bbq event events http://events.austin360.com/austin_tx/events/austin+bbq+event Audience: Food & Dining Magazine, September 3 - 2nd Cochon Heritage BBQ set for Sept. 7 http://www.foodanddine.com/category/new-feed/news-notes/ Audience: Local View Louisville, September 2 – Yelp Louisville’s To Do, To Eat, To Shop, To See — Sept. 2-8 http://www.localview.co/louisville-ky/posts/yelp-louisville-s-to-do-to-eat-to-shop-to-seesept-2-8#.VAnLvvldU1o Audience: Examiner, August 29 - Chicago Labor Day Beer Events http://www.examiner.com/article/chicago-labor-day-beer-events Audience: The News Democrat, September 28 - Chef formerly of Carrollton in BBQ competition http://www.mycarrollnews.com/content/chef-formerly-carrollton-bbq-competition Audience:

!45


Bourbon Country, September - HERITAGE BBQ BY COCHON 555 http://www.bourboncountry.com/things-to-do/event-details/index.aspx?eventSourceId=15494 Audience: Edible Austin, September – events calendar http://www.edibleaustin.com/index.php/events-calendar/?tmpl=component Audience: Reddit, September – Things to do in Lou http://www.reddit.com/r/Louisville/comments/2fgk4p/ things_to_do_in_lou_flea_off_weekend_edition/ Audience: Insider Louisville, August 29 – Restaurant Roundup: New Martinez eatery, Cochon BBQ, Dirt Revival, Bourbon Fest, non-update on Lynn’s http://insiderlouisville.com/lifestyle_culture/dining/new-martinez-eatery-cochon-bbq-returnsdirt-revival-begins-bourbon-festival-nigh-non-update-lynns/ Audience: Eater Louisville, September 7 - Final Chefs' Thoughts on Cochon Heritage BBQ http://louisville.eater.com/archives/2014/09/07/final-chefs-thoughts-on-sundays-cochonheritage-bbq.php Audience: Courier Journal, September 8 - Chefs go whole hog at Cochon Heritage BBQ 8 http://www.courier-journal.com/story/news/local/2014/09/07/chefs-go-whole-hog-cochonheritage-bbq/15261837/ Audience: Alive Mag, September 8 - This Week’s Dish: Cochon 555 Heritage BBQ Feast Pits 5 Local Chefs Against Each Other, Kevin Nashan Teaches Cooking For A Cause Class http://www.alivemag.com/blog/index.php/2014/09/this-weeks-dish-cochon-555-heritage-bbqfeast-pits-5-local-chefs-against-each-other-kevin-nashan-teaches-cooking-for-a-cause-class/ Audience: St. Louis Magazine, September 10 - Cochon 555’s Heritage BBQ Returns To St. Louis, Bigger and Better Than Ever http://www.stlmag.com/dining/cochon-555%E2%80%99s-heritage-bbq-returns-to-st.-louis,bigger-and-b/ Audience: !46


ACF Chefs de Cuisine, August 28 - 2nd Annual Heritage BBQ http://www.acfchefsdecuisinestlouis.org/announcements.php?id=71 Audience: Kansas City Star Chow Town, September 11 -Cochon Heritage BBQ contest this weekend in St. Louis http://www.kansascity.com/living/liv-columns-blogs/chow-town/article2063905.html Audience: St. Louis Post Dispatch, August 19 - Barbecue galore: It's fancy, but it ain't cheap http://www.stltoday.com/entertainment/dining/restaurants/off-the-menu/barbecue-galore-its-fancy-but-it-ain-t-cheap/article_1cd1c419-0769-50e3-9480-fc504b1090b2.html Audience: Real Life St. Louis, September 8 - STL WEEKEND EVENTS GUIDE: SEPTEMBER 11-14 http://reallifestl.com/2014/09/stl-weekend-events-guide-september-11-14/ Audience: St. Louis Biz Talk, August 26 - What’s the best meal from a 200-pound pig? St. Louis chefs will find out http://www.bizjournals.com/stlouis/blog/2014/08/what-s-the-best-meal-from-a-200-poundpig-st-louis.html Audience: Here Entertainment, Houston, September 16 - Dosi Restaurant and Soju Bar to Participate in Cochon555 Heritage BBQ Event in Austim http://www.yourhoustonnews.com/greater_houston/entertainment/dosi-restaurant-and-sojubar-to-participate-in-cochon-heritage/article_a339424e-3da6-11e4-97d3-ebb474c1b45a.html Audience: Impact News, Events Calendar – Heritage BBQ by Cochon 555 http://impactnews.com/events/heritage-bbq-by-cochon-555/ Audience: Austin 360, September - austin family friendly events http://events.austin360.com/austin_tx/events/family+friendly http://events.austin360.com/austin_tx/events/show/371553087-heritage-bbq-presented-bygoose-island-beer-co Audience: !47


Zevents, September - round rock austin bbq festival events http://www.zvents.com/round_rock_tx/events/austin+bbq+festival Audience: Edible Austin, September – Heritage BBQ 2014 http://www.edibleaustin.com/index.php/events-calendar/1660-general-events/2458-heritagebbq-2014 Audience: Epicuriosities, September 23, - Cochon is coming, Cochon is coming! http://epicuriosities.com/2014/09/22/cochon-is-coming-cochon-is-coming/ Audience: DC Dining Guide, September 24 - Porktastic Barbeque Showdown Cochon Heritage Coming Soon http://dcdiningguide.com/porktastic-barbeque-showdown-cochon-heritage-coming-soon/ Audience: Craft Beer Austin, September 26 – Cochon Heritage BBQ, Beer & Bourbon Austin http://www.craftbeeraustin.com/events/cochon-heritage-bbq-beer-bourbon-austin/ Audience: Local Wine Events, September – Cochon555's Heritage BBQ - GlobalBBQ & BourbonFest @ W Hotel Austin http://www.localwineevents.com/events/detail/555943/ Audience: News Locker, September 26 - Texas Craft Brewers Festival, Austoberfest, And Cochon 555 All Pop in Austin http://www.newslocker.com/en-ca/region/austin/texas-craft-brewers-festival-austoberfestand-cochon-555-all-pop-in-austin-eater/ Audience: Eater Austin, September 26 - Texas Craft Brewers Festival, Austoberfest, And Cochon 555 All Pop in Austin http://austin.eater.com/2014/9/26/6851011/texas-craft-brewers-festival-austoberfest-andcochon-555-all-pop-in Audience:

!48


Austin Chronicle, September 26 – Five Questions with Brady Lowe http://www.austinchronicle.com/daily/food/2014-09-26/five-questions-with-brady-lowe/ Audience: Austin City and Press, September 26 - Texas Craft Brewers Festival, Austoberfest, And Cochon 555 All Pop in Austin http://austin.cityandpress.com/node/8413707 Audience: Austin 360, September 30 – Event recap and photos: Cochon555 Heritage BBQ Tour http://dining.blog.austin360.com/2014/09/30/event-recap-and-photos-cochon555-heritage-bbqtour/ Audience: Capital Cooking, October 1 – COCHON 555’S HERITAGE BBQ JOINS TASTE OF D.C. http://capitalcookingshow.blogspot.com/2014/10/cochon-555s-heritage-bbq-joins-taste-of.html Audience: Yelp DC, September - TICKET GIVEAWAY: Cochon 555 Heritage BBQ http://www.yelp.com/events/washington-ticket-giveaway-cochon-555-heritage-bbq Audience: Eater DC, September 24 - Cochon Heritage BBQ is Coming Oct. 12, Featuring 1,400 Pounds of Pork http://dc.eater.com/2014/9/24/6837927/cochon-heritage-bbq-is-coming-oct-12-featuring-1400pounds-of-pork Audience: Washington Post, October 1 - The Hotlist: October 2014 http://www.washingtonpost.com/blogs/going-out-guide/wp/2014/10/01/the-hotlistoctober-2014/ Audience: About DC, September - Taste of DC 2014 – A Washington DC Food Event http://dc.about.com/od/foodfestivals/a/Taste-Of-DC.htm Audience: DC Outlook, September 28 - Taste of DC, Oct. 11-12 with 70 Restaurants & Food Trucks, Beer Garden, Wine Walk, Ben's Chili Bowl World Chili-Eating Championship and Heritage BBQ Cochon 555 !49


http://www.dcoutlook.com/2014/09/fourth-annual-taste-of-dc-takes-place.html Audience: DCist, October 3 - The Weekly Feed: Wit Whiz Edition http://dcist.com/2014/10/the_weekly_feed_wit_whiz_edition_1.php Audience: Fodor’s Travel, October 3 - Fall 2014 Guide to Washington, D.C. http://www.fodors.com/news/fall-2014-guide-to-washington-dc-10855.html Audience: Washington Eats, October 3 - Washington Food Blogs http://www.washingtoneats.com/planet.php Audience: Zip My Deals, October - Taste of DC::All-Inclusive Ticket to Cochon 555's Punch King Event http://www.zipmydeals.com/taste-of-dc-all-inclusive-ticket-to-cochon-555-s-punch-kingevent-md775967 Audience: Nassau News Live, October - Fall 2014 Guide to Washington, D.C. http://www.nassaunewslive.com/fall-2014-guide-to-washington-d-c/168009 Audience: Living Social, October – All Inclusive Ticket to Cochon 555’s Punch Kings Event https://www.livingsocial.com/events/1293444-all-inclusive-ticket-to-cochon-555-s-punch-kingevent Audience: Washingtonian, October 6 - The Week in Food Events: Cochon 555 at Taste of DC, James Beard in Virginia Dinner http://www.washingtonian.com/blogs/bestbites/events/the-week-in-food-events-cochon-555at-taste-of-dc-james-beard-in-virginia-dinner.php Audience: RSS Food, October 7 - The Week in Food Events: Cochon 555 at Taste of DC, James Beard in Virginia Dinner http://rssfood.com/the-week-in-food-events-cochon-555-at-taste-of-dc-james-beard-invirginia-dinner/ Audience: !50


K Street Magazine, October 9 – 4th Annual Taste of DC http://kstreetmagazine.com/ai1ec_event/4th-annual-taste-of-dc/ Audience: DC Eater, October 10 - Cochon BBQ, Jetties Grand Opening, Taste of DC (and Bethesda), More http://dc.eater.com/2014/10/10/6957553/cochon-bbq-jetties-grand-opening-taste-of-dc-andbethesda-more Audience: Man Talk Food, October 8 - DC Restaurant Buzz: Oyamel Day of the Dead, Isabella’s Pepita pops up at G, Taste of DC & Bethesda, Second State http://mantalkfood.com/1008910-dc-restaurant-buzz-oyamel-day-of-the-dead-isabellaspepita-pops-up-at-g-taste-of-dc-bethesda-second-state/ Audience: Bitches Who Brunch, October 6 - This Week in DC: Oct. 6-12 http://bitcheswhobrunch.com/this-week-in-dc-oct-6-12/ Audience: American Craft Beer, October - THE AMERICAN CRAFT BEER WEEKEND PICKS - OCTOBER 10, 2014 http://americancraftbeer.com/item/the-american-craft-beer-weekend-picksoctober-10-2014-2.html Audience: DC Girl in Pearls, October 10 – Weekend Fun http://dcgirlinpearls.com/2014/10/weekend-fun/ Audience: DC Eater, October 13 - Meaty Cupcakes, Bloody Cake, and 1,400 Pounds of Pork at Cochon 555 Heritage BBQ http://dc.eater.com/2014/10/13/6969465/dc-cochon-555-heritage-bbq-scott-drewno http://dc.eater.com/hangover-observations Audience: The Fetching Foodie, October 14 - Scott Drewno of The Source Wins Cochon 555 for the Third Time! http://thefetchingfoodie.com/2014/10/14/scott-drewno-of-the-source-wins-cochon-555-forthe-third-time/ !51


Audience: Epicurian DC, October 15 - Taste of DC 2014 Hosts Cochon 555 Heritage BBQ Tour http://www.epicureandc.com/taste-of-dc-2014-hosts-cochon-555-heritage-bbq-tour/ Audience:

!52


MAKING IMPACT
 SOME GOOD THINGS TO KNOW ABOUT TOUR MEDIA

!

Each year, the tour partners with national media outlets that provide generous coverage for our partners. Our unique approach to experiential sponsorships, event marketing, contests and traditional media includes additional coverage for our partners to spotlight in their annual marketing reports. Notable outlets include Food & Wine Magazine, The New York Times, Mens Health, NPR, WSJ, Forbes, Time, New York Post, New York Magazine, The Washington Post, Garden & Gun, Bon Appetit, CNN, LA Times, Zagat, Chicago Sun Times, SF Chronicle, Eater, Tasting Table, The Chicago Tribune, USA Today, Modern Luxury, Yelp, Food & Beverage Magazine, and The Boston Globe to just name a few. By providing authentic culinary experiences reinforced with strong media relations, influencers get exposed to premium brands and the storytellers pick up the message organically. 
 
 How? We strategically position our partners in each media alert that is broadcasted through our local and national communities. Ultimately, the tour positions our partners’ logo and branded experience in front of millions of eyeballs while driving new media relationships. After each event, our associated brands are documented in photos and then picked up in major media outlets. Additionally, partners have access to event galleries on Flickr, arming their marketing teams with an arsenal of photographs for promotional purposes and social media. 
 INFLUENCE
 
 The tour serves over 10,000 guests annually and harvests over 500+ million media impressions. In addition, the tour works with over 1500 pioneers all supporting a better food system. In just six years, we have top brands following us, watching our next move, hosting contests, creating videos, or just posting photos from the event. Our very robust Twitter (11K+) community includes notable followers who broadcast and monitor the conversations including The James Beard Foundation, Andrew Zimmern, Food & Wine Magazine, WilliamsSonoma, Star-Chefs, Paul Barron (media guru), Andrea Roth (actress), Food Arts Magazine, Rioja Wine, Zagat, Tasting Table, Breville, Jeni’s Splendid Ice Cream, Eater, Culture Magazine, Michael Mina, and more.

!

Together we reach new people and provide exposure for brands for the first time by providing authentic experiences that get people excited. The conversation of these epic heritage pork feasts reaches more dinner tables and kitchens every year across the nation. 
 THE RESULTS

!

The goal is education, and after six years, the interest is still pouring in, the momentum is building and results are reaching hundreds of communities. What is the return for our sponsors, farmers, chefs, hotels, beverage leaders, culinary schools and tourism partners?

!

Through B2B relationships and steady event coverage, we provide partners a road map for predicting media coverage, making stronger sales trips, building relationship equity and collaborating with like brands. Below you will find a few segments with high-level results.

! !! !!

THE RESULTS cont.

6


!!

CHEFS: The chef community is a vibrant part of the Cochon US Tour. Through events, chefs get local and national media recognition. Being selected to participate is coveted by top chefs and winning the event elevates the chef to the national landscape. From farmers to partners, the climate is welcoming, ranging from friendships to longterm business relationships. Chefs receive approx. $7,500 in associated media.
 
 FARMERS: This is our largest success story by far. The first year, Google results on heritage breed pigs consisted of fragmented information. Today, the tour has motivated organizations and farmers to better represent the species and to provide better business marketing practices. By creating ultra-premium, hyper-local annual events, we have created marketing campaigns and business models for a national network of farmers. Farmers now have access to work with new chefs, meet celebrated media personalities, and get annual coverage that they could never attain without the Cochon US Tour.
 
 Testimony - Stan Schutte / Triple S Farms
 Cochon 555 has opened doors never thought possible, they have taken us to the next level. Brady and crew have created a premier food event second to none, that just happens to be a hell of a lot of FUN.
 
 Testimony - Mark Pasternak / Devils Gulch Ranch/DG-Langley Farms 
 Cochon 555 has been wonderful to our growth. From the very first one, I have had the opportunity to meet and work with many chefs that I did not already know, and to build on relationships with existing chefs and customers. The media exposure is fantastic, which a small producer like us could never afford.
 
 BEVERAGE: Partners have been successful in overlapping marketing and sales visits during the week of the events. Typically, the week is structured by arriving early to visit existing accounts, followed by one day of touring participants of the event, and lastly, making new leads during the event to call on Monday.
 
 TOURISM & LOCAL BUSINESS - By keeping our finger on the culinary pulse of America, the tour has been associated with bringing culinary awareness to cities before the larger media conglomerates find the story. Pinpointing a culinary destination, showcasing the best chefs in the region, exposing local artisan producers, is exactly why the national audience is watching Cochon’s every move. The associated media value doubles when we team up with a local agency and hotel partner to market a city as the next culinary destination. CVB’s have benefitted by sponsoring tables / contest at any of the 20 events in the country.
 
 HOTELS: As host partners, properties reach the headlines as the Official Host of a high-profile community event. The properties enjoy approximately $25,000 of associated media value, including weekend packages / room revenue, pre-dinner / after party opportunities with sponsors, inclusion of the property as leader in the community both locally and in the national market place, plus opportunities to host potential event planners and select media placements with a block of complimentary tickets.
 
 Testimony - Host Chef Nathan Volz / Ritz-Carlton - Philadelphia
 Hosting COCHON was an amazing event for our hotel. Between gathering all of the best local chefs and National All-Stars to show off their skills, the event was successful in bringing in a lot of local media and regional foodies. Overall, it was a hit…
 
 Testimony - Host Chef Jason Harrison / Four Seasons - Vail
 COCHON continues to attract the kind of clientele that we strive for, the responsible foodie. The event gained us tremendous recognition for our property on various media and social channels as a host. The event helped solidify us as leaders in the Food and Beverage community and brought farmers to our door.
 
 Testimony - Host Chef Levon Wallace / 21C Museum Hotel - Louisville
 It’s no surprise to see all the luminaries and notable industry come support an event like Heritage BBQ by COCHON 555. The media coverage as a host hotel was amazing, Brady’s team is a world class crew…

7


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.