COCHON U.S. TOUR ........................................ Sixth Vintage
A WORD
FROM BRADY HONEST FOOD FROM REAL PEOPLE The 2014 Cochon US Tour hits the road in January.
The talk around town is that the tour is the most flavorful, best-branded, hyperlocal event series traveling the country. In just five years, the tour has connected thousands of consumers with passionate producers through a series of community events. We are excited to launch another tour celebrating premium brands, great farms, and great chefs through the eating of heritage breed pigs.
The presentation is formatted as a “Choose Your Own Adventure�. If you want to return to the hub of this document at any point, just click the pig!
L A I R O T U T K C I U Q _ ONTINUE! C O T E G A P ERE ON THIS H W Y N A K IC CL
INDICATES BACK FORWARD & ITHIN NAVIGATION W
THE COCHON US TOUR IS A SERIES OF S SECTION 18 EVENTS A YEAR DEFINED BY AUTHENTICITY AND INTIMATE GUEST EXPERIENCES WHILE PROMOTING BETTER FOOD GOING FORWARD. Over 80% of our attendees (32-65, affluent, influential, and educated) are earning $90K+ annual household incomes and enjoy premium culinary experiences regularly. The average spend is $450 per T US! ACtransaction. ONTcard credit Since all the C events take place on Sunday, events
PHOTO GALLERY TOUR GUIDE
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RETURN
COCHON 555 GRAND COCHON HERITAGE FIRE HERITAGE BBQ MARQUEE SERIES EPIC COCHON ISLAND COCHON ALL-STAR COCHON
TOUR DATES OWNERSHIP ABOUT US
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THE COCHON US TOUR IS A SERIES OF NATIONAL EVENTS DEFINED BY AUTHENTICITY AND INTIMATE GUEST EXPERIENCES WHILE PROMOTING BETTER FOOD GOING FORWARD. Over 80% of our attendees (32-65, affluent, influential, and educated) earn $90K+ annual household incomes and enjoy premium culinary experiences regularly. The average spend is $450 per credit card transaction. Since all the events take place on Sundays, our audience includes a well-known group of
industry professionals, including buyers, sommeliers, restaurateurs, chefs, bonafide media and independent business owners looking to champion lifestyle products such as artisan wines, craft cheeses, premium spirits, food products, kitchen wares, appliances, in addition to being on the same search for inspiring sweet and savory ideas. Together, we encourage young people to reinforce their definition of the luxury lifestyle with responsible choices.
TOUR GUIDE COCHON 555 GRAND COCHON HERITAGE FIRE HERITAGE BBQ MARQUEE SERIES EPIC COCHON COCHON ISLAND ALL-STAR COCHON 2014 DATES OWNERSHIP ABOUT US
HUB
TOUR GUIDE A o n e - o f - a - k i n d t ra ve l i n g c u l i n a r y competition and tasting event – five chefs, five pigs, five winemakers – to promote sustainable farming of heritage breed pigs. After putting 50 events in the history books, this fine-tuned flavor train departs for another ten-city tour uniting local farmers, renowned chefs, prominent winemakers, established restaurateurs, brewers, distillers and the pork loving public in a stand-up tasting reception format.
COCHON 555 GRAND COCHON HERITAGE FIRE HERITAGE BBQ MARQUEE SERIES EPIC COCHON COCHON ISLAND ALL-STAR COCHON 2014 DATES OWNERSHIP ABOUT US
GRAND COCHON
TOUR GUIDE Immediately following the ten regional COCHON 555 events, the winners compete at the national finale and the winner of the Grand Cochon is announced “King or Queen of Porc”. The event includes more than 30 chef dishes, butcher demos, reserve wines, craft brews, bartenders, artisan cocktails, bourbon bars, pig-infused sweets and an award ceremony to announce the national title.
COCHON 555 GRAND COCHON HERITAGE FIRE HERITAGE BBQ MARQUEE SERIES EPIC COCHON COCHON ISLAND ALL-STAR COCHON 2014 DATES OWNERSHIP ABOUT US
An annual event of wood-fired cooking celebrates responsibly raised heritage breed animals (beef, lamb, goat, rabbit, birds) and the people growing them with purpose and passion. FIRE is the perfect equation of traditional, whole animal cooking techniques combined with our natural desire to eat honest food over live fires. Great chefs, stunning venue, amazing wines, ice-cold brews, and crisp ciders all in celebrated wine country.
TOUR GUIDE COCHON 555 GRAND COCHON HERITAGE FIRE HERITAGE BBQ MARQUEE SERIES EPIC COCHON COCHON ISLAND ALL-STAR COCHON 2014 DATES OWNERSHIP ABOUT US
& NATIONAL BOURBON MONTH
& NATIONAL BOURBON MONTH
The younger brother to COCHON 555 tour, hipper, highly spirited, and rooted in the BBQ communities. The goal is to “put local back into BBQ” and build social awareness in up and coming culinary markets. Tasting events feature fine-dining chefs cooking all types of BBQ. The cause is local, the flavors are global, the talent is unbridled. It’s unlike any BBQ event you know...
TOUR GUIDE COCHON 555 GRAND COCHON HERITAGE FIRE HERITAGE BBQ MARQUEE SERIES EPIC COCHON COCHON ISLAND ALL-STAR COCHON 2014 DATES OWNERSHIP ABOUT US
Non-competition events All-Star Cochon, Cochon Epic, and Cochon Island are now listed in the Marquee Series. These brand focused, stand-alone events are 100% customizable and for the first time in Cochon history, a presenting sponsor can help select a host city. Marquee events are great for product launches, trade incentives and travel contests, best of all they start at $40,000 and include a presenting title (available June - Oct.).
TOUR GUIDE COCHON 555 GRAND COCHON HERITAGE FIRE HERITAGE BBQ MARQUEE SERIES EPIC COCHON COCHON ISLAND ALL-STAR COCHON 2014 DATES OWNERSHIP ABOUT US
Founded in 2012, EPIC is a unique expression of Cochon. The event is a 100% custom, non-competition tasting event never to be replicated. The first EPIC was held at the James Beard House in New York for the launch of Chefs Course, our National Awards Program. If you are looking to host an EPIC event in 2014 with a sustainable tasting component, production crew and built in following, look no further.
TOUR GUIDE COCHON 555 GRAND COCHON HERITAGE FIRE HERITAGE BBQ MARQUEE SERIES EPIC COCHON COCHON ISLAND ALL-STAR COCHON 2014 DATES OWNERSHIP ABOUT US
TOUR GUIDE An annual celebration taking place in the state of Hawai’i. A group of chefs go whole pig in this Island-style outdoor celebration of local and national producers. The event brings together notable media and food champions from the islands of Oah’u, Maui and Hawai’i.
COCHON 555 GRAND COCHON HERITAGE FIRE HERITAGE BBQ MARQUEE SERIES EPIC COCHON COCHON ISLAND ALL-STAR COCHON 2014 DATES OWNERSHIP ABOUT US
TOUR GUIDE Star-studded, flavor-packed, pork-filled, this non-competition tasting event features an amazing group cooking late night style favorites in Las Vegas. The chefs and butchers are the royal court, they are the kings, the queens, the champions of the tour.
COCHON 555 GRAND COCHON HERITAGE FIRE HERITAGE BBQ MARQUEE SERIES EPIC COCHON COCHON ISLAND ALL-STAR COCHON 2014 DATES OWNERSHIP ABOUT US
COCHON US TOUR DATES (confidential dates, subject to change, for internal use only) IN 2014, THE TOUR CONTINUES TO INSPIRE AND CREATE AWARENESS ON ITS CONQUEST OF FLAVOR IN THE NAME OF FAMILY FARMS AND RESPONSIBLE AGRICULTURE. WE INVITE YOU TO PARTICIPATE
ST LOUIS
AUG. 24
MEMPHIS
FRI* AUG. 29
FEB. 9
LOUISVILLE
SEPT. 7
NAPA VALLEY
FEB. 23
AUSTIN
SEPT. 21
LOS ANGELES
MAR. 2
TBD
SEPT. 28
DENVER
MAR. 9
WASHINGTON DC
MAR. 23
BOSTON
APR. 6
SAN FRANCISCO
APR. 20
CHICAGO
APR. 27
ASPEN*
JUN. 16
NEW YORK
JAN. 19
PHILADELPHIA
JAN. 26
MIAMI
GRAND COCHON EVENT
HERITAGE FIRE NAPA VALLEY
AUG. 11
COCHON ISLAND TBD
COCHON EPIC TBD
AUG. 29
SEPT. 14
ALL-STAR COCHON SEPT. 28 LAS VEGAS
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BUY THE WHOLE PIG
SPONSOR GUIDE
PRESENTING SPONSORSHIPS .................................................................... THE WHOLE PIG - $200,000 COCHON 555 TOUR - $150,000 HERITAGE BBQ TOUR - $100,000 JUST ONE PIGGY - $15,00-$40,000
GUEST EXPERIENCES
BUYING THE WHOLE PIG MEANS YOUR COMPANY WILL BE LISTED AS A PRESENTING SPONSOR OF THE US TOUR.
VIDEO CONTENT
Sponsors can select a specific series such as Cochon 555 or Heritage BBQ, or in the case of a Marquee Series, just one event. The highest level of Presenting Sponsor includes a strategy session on harvesting over 400 Million media impressions and building a custom experience with benefits.
2014 DATES
CONTESTS ONLINE ASSETS
ABOUT US THE MISSION BROADCASTING CHEFS & JUDGES IN THE PRESS ABOUT THE TEAM
NOSE TO TAIL
GUEST EXPERIENCES DEDICATED TO THE ART OF EDUCATING CONSUMERS. COCHON EXPERIENCES ARE A TOOL TO REACH 10,000 CONSUMERS EACH YEAR. FROM “NOSE TO TAIL” WE OFFER VARIOUS LEVELS OF SUPPORT RANGING FROM 100% BRAND INTEGRATION TO “CENTER OF THE PLATE” MOMENTS WITH BRAND PRINCIPLES. OUR EXCLUSIVE ENGAGEMENTS PROVIDE ACCESS TO RESPECTED CHEFS, BARTENDERS, RESTAURATEURS, MEDIA AND LOYAL BUYERS IN EACH MARKET AT A FRACTION OF THE INVESTMENT
VIP PARTNER THE PERFECT MANHATTAN
BOURBON BAR
BOURBON BAR
WELCOME COCKTAIL YOU’RE INVITED
MEZCAL TASTING
MEZCAL BAR
XXX
We invite your BourBon or rye to Be recognized in a group of distinguished craft spirits at events throughout the year.
CHEESE BAR XXX
BUTCHERY
POP-UP BUTCHER SHOP
PUNCH KINGS
BACON HALL OF FAME
CHEFS COURSE
COCHON WOULD LIKE TO PROPOSE A NATIONAL PARTNERSHIP AND RECOGNIZE YOUR MEZCAL IN DISTINGUISHED GROUP OF BRANDS
BACON HALL OF FAME FIFTH ANNIVERSARY
NEW IN 2013
CHAMPAGNE TOAST
TARTARE BAR
RUM CART
COCHON US TOUR PROPOSES A NATIONAL OPPORTUNITY TO ENGAGE INDUSTRY & CONSUMERS AT CULINARY EVENTS AROUND THE COUNTRY
TARTARE BAR
CHAMPAGNE TOAST
COCHON US TOUR PROPOSES A NATIONAL OPPORTUNITY TO ENGAGE INDUSTRY & CONSUMERS AT CULINARY EVENTS AROUND THE COUNTRY
2013 INVITATION
SWINE & SWEETS
AFTER PARTY
SWINE & SWEETS
AUTOMOTIVE
COCHON US TOUR PROPOSES A NATIONAL OPPORTUNITY TO ENGAGE INDUSTRY & CONSUMERS AT CULINARY EVENTS AROUND THE COUNTRY
COCHON US TOUR PROPOSES A NATIONAL HOSTING OPPORTUNITY OF COMBINING CHEF, CONSUMER AND TOP QUALITY BEEF AT 14 EVENTS AROUND THE COUNTRY
BACK TO OWNERSHIP COCHON US TOUR PROPOSES A NATIONAL OPPORTUNITY TO ENGAGE INDUSTRY & CONSUMERS AT CULINARY EVENTS AROUND THE COUNTRY
LIGHTS, CAMERA, ACTION
VIDEO OWNERSHIP
ALL LEVELS OF INTEREST APPLIES WHEN IT COMES TO TELLING YOUR STORY TO THE CAMERA. FROM OUR AMAZING CAMERA CREW STANDING BY TO THOUSANDS OF STORIES ON THE ROAD, COCHON HAS THE RESOURCES TO CREATE A LEGACY OF ONLINE VIDEOS BASED ON ONSITE EXPERIENCES. HERE ARE A FEW EXAMPLES.
VIRAL COCKTAILS Goal: Create a Viral Cocktail Series trending off viral videos on the Youtube. Build a fun and strategic brand, deliver a series of themed cocktails, and if timing is right, we might just get 20,000 views. Also great for Twitter and posting to social media forums. Starting at $3,500
COOKWARE “5 INGREDIENT CHALLENGE” Goal: To deliver 10 video recipes, hundreds of high quality photos on Flickr where agents of the media could select, tag and socialize from anywhere in the country, resulting in a significant savings on travel, photography and planning expenses. 10 VIDEOS Starting at $75,000
SIGNATURE VIDEO SERIES Goal: Develop an online video series showcasing a brand’s message within the fabric of the tour. Videos can range from telling the story of chef, farmer, butcher, judge, barkeep, or guest. Every Sunday, we plate up a smorgasbord of content from around the country. Includes exclusivity and customized benefits. 20 VIDEOS $150,000
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ADDING INCENTIVE & VALUE
CONTESTS
SHOULD YOU DECIDE TO BUILD A PLATFORM TO COMMUNICATE WITH FUTURE CUSTOMERS OR CAPTURE THE ATTENTION OF THE CHEF COMMUNITY WITH AN ORIGINAL CONTEST, WE HAVE THE ABILITY TO GET IN FRONT OF MILLIONS OF WEBSITE VISTORS OR THOUSANDS OF TICKET BUYERS EACH YEAR.
PUNCH KINGS CONTEST
BOLOGNA CONTEST
Over 60 of the best barkeeps went head to head with a bottle of bourbon, their own ingredients, and one took top honors . Read about it here
With over 35 entries overnighted via FedEx from places like Husk and the French Laundry, a panel of esteemed judges tasted, selected and awarded the winner a $1200 Cochon branded set of cookware. Read about it here.
SOCIAL PHOTO CONTEST
5 INGREDIENT RECIPE CONTEST
Friends on Facebook had a chance to “Share Their Best Shot” and in return, we got a bunch of likes. Entries uploaded a “pig related” photograph to a Facebook wall, and we decided who won! Tickets were waiting at the door.
Cochon provided past chef in each market a cooking outline and guests had a chance to guess what’s’ in the pot. One ingredient was designed to stump them, the overall dish was there to inspire them. One lucky person took home cookware.
Read about it here.
Watch them here.
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LONG-TERM
ASSETS
AFTER FIVE YEARS OF BUILDING A LOYAL FOLLOWING, WE HAVE SOME CATCHY DOMAINS TO KEEP KERNING THE INTEREST OF OUR FRIENDS. FROM THE GROUND UP WE CAN DEVELOP A CO-BRANDED WEBSITE COMPLETE WITH ON-SITE ACTIVATION, ENGAGING PHOTOGRAPHY AND VIDEOS. BACONHALLOFFAME.COM Bacon Hall of Fame is a very simple concept. We celebrate the champions of pork and farms, artisan producers who responsibly cure and smoke bacon. Our advisors invite a core group of producers each year to represent the Bacon Hall of Fame and each will be featured at Cochon events throughout the tour in a center of floor activation.
SWINEANDSWEETS.COM Everyone loves dessert and in five years, the tour has created consumer appeal for pork-inspired desserts, take for example the craze around bacon caramel popcorn, a tour signature dish. Together we can build a contest with pastry chefs featuring your product complete with an online branded experience from the ground up, hosting thousands of photos, recipes, and special moments from the tour.
NATIONALBOURBONMONTH.COM In 2007, the US Senate declared the month of September as “National Bourbon Month”. Are you looking to be a driving force behind a website for premium spirits, complete with a national dinner series incorporating respected writers, chefs, barkeeps and industry professionals around the country? Best of all, its a month long holiday.
FARM DIRECTORY A collection of 100 well-respected kitchens making a difference one animal at a time. The Top 100 Whole Animal Restaurants & Farm Directory is looking for a title partner before we make our national announcement. The membership is annual for this resource used by chefs, students, consumers and butchers looking to support the whole animal movement.
CLICK THE MAP
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THANK YOU!
The Cochon Tour is a premium culinary tasting experience making a difference in the good food movement. The tour is packed with great people, flavor and opportunity. Please reach out with ideas or concepts so we can propose a custom experience for 2014. Additionally, we can tailor an already existing program to fit your branding, budget and scheduling needs. We look forward to hearing from you.
BRADY LOWE TASTE NETWORK & COCHON555 FOUNDER
........................................................... Brady@tastenetwork.com 404-849-3569
To healthy, flavorful eating. Brady Lowe
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THE MISSION
YEAR 6
A WORD FROMTHE FOUNDER
Brady Lowe
THE 2014 TOUR CONTINUES TO FURTHER THE CONVERSATION OF HERITAGE PIGS ON DINNER TABLES ACROSS THE NATION. THE GOAL IS TO EDUCATE INFLUENCERS, ULTIMATELY MAKING THEM A BETTER, MORE RESPONSIBLE AND KNOWLEDGEABLE TEACHER. Created in 2008 in response to the lack of education around heritage breed pigs. It started from a series of conversations where family farmers struggled to educate chefs, restaurants looked to source exceptional ingredients, and consumers sought out responsible premium products. They all converged into one idea: the ultimate quest of flavor. Going on six years, the tour serves 10,000 guests and harvests over 500+ million media impressions for “heritage breed pigs”. The tour works with over 1500 pioneers all supporting a better food system and each year, we kick-off the tour in New York City with great partners promoting the message of honest food. The tour has become a
progressive marketing spotlight for luxury brands and responsible lifestyles through a mixture of indoor and outdoor events at distinguished venues. As a result, consumers, trade, media and sponsors now “KNOW THE DEAL” on heritage pigs and our coverage in the media reinforces thousands of conversations surrounding responsible agriculture each day - more than any other event in the country. Today, the pig signal represents a symbol of hope for a better food system and each year Cochon broadcasts the message through a national community.
BROADCAST
10 ,275+ FOLLOWERS 22% GROWTH
22 ,000+ FOLLOWERS
25 ,000+ FLICKR PHOTOS
20,000
VIEWS + GROWING
55% GROWTH
COCHON555 TV CHECK OUT THE LE CREUSET “5 INGREDIENT CHALLENGE” VIDEO RECIPES, FOOTAGE FROM PAST COCHON EVENTS, LEARN SOME PROFESSIONAL BUTCHER TECHNIQUES FROM OUR FRIENDS AND MUCH MORE
COMMUNITY & PIONEERS OF CHANGE
YEAR 6
COCHON CHEFS ARE SELECTED BASED ON SUPPORT OF THE LOCAL FOOD COMMUNITY, RAW CULINARY TALENT FOR “ALL THINGS HERITAGE PIG”, DEDICATION TO WHOLE ANIMAL UTILIZATION AND NAMING SPECIFIC BREEDS AND FARMERS ON THE MENU. Whole animal utilization is the key to the cause because it helps small farmers focus more time on growing a family business and less time on sales and marketing. The list below represents past and present chefs and notable judges in the media who continue to improve our local agriculture system by promoting responsible food sources through their menus and coverage of special events. CHEFS
NOTABLE JUDGES
A FEW FROM THE PAST & PRESENT
DEVIN KNELL / French Laundry DAVE CRUZ / Ad Hoc MICHAEL SULLIVAN / Blackberry Farm BRAD FARMERIE / Public Restaurant NYC CHRIS KOSTOW / Meadowood Napa Valley CHRIS COSENTINO / Incanto / Boccalone PETER HOFFMAN / Savoy BILL TELEPAN / Telepan Restaurant GEORGE MENDES / Aldea JASON STRATTON / Spinasse ETHAN STOWELL / How to Eat a Wolf BRYAN VOLTAGGIO / Volt MIKE SHEERIN / Trencherman DAVID VARLEY / Michael Mina MARK LADNER / Del Posto JOHN SUNDSTROM / Lark CORWIN KAVE / Fatty ‘Cue MARCO CANORA / Hearth ADAM KAYE / Blue Hill at Stone Barns GAVIN KAYSEN / Café Boulud MIKE LATA / Fig Restaurant TOM MYLAN / The Meat Hook JOSHUA APPLESTONE / Fleischer’s Meats RYAN FARR / 4505 Meats TONY MAWS / Craigie on Main JAMIE BISSONETTE / Toro + Coppa KEVIN RATHBUN / Rathbun’s Restaurants S EAN BROCK / McCrady’s Restaurant MATT JENNINGS / Farmstead TIM GOODELL / Public Kitchen & Bar FRANK BONANNO / Mizuna LACHLAN MACKINNON / Frasca MICHAEL FIORELLO / Jose Garces SCOTT DREWNO / The Source BRAD REMBOLD / Marlow & Sons STEPHANI IZARD / Girl and the Goat LYDIA SHIRE / Scampo + Ober Locke MARY DUMONT / Haverst DUSKIE ESTES / Black Pig Meat Co. JOHN STEWART / Zazu Restaurant HOLLY SMITH / Cafe Juanita RACHEL YANG / Joule & Revel KELLY LIKEN / Kelly Liken Restaurant NAOMI POMEROY / Beast CATHY WHIMS / Nostrana
A FEW FROM THE PAST & PRESENT GABRIEL RUCKER / Le Pigeon JASON BARWIKOWSKI / Woodsman Tavern ANDY RICKER / Pok Pok STAFFAN TERJE / Perbacco THOMAS McNAUGHTON / flour + water VITALY PALEY / Paley’s Place JOHN GORHAM / Toro Bravo TOMMY HABETZ / Bunk Sandwiches JASON WILSON / Crush RAVI KAPUR / Boulevard + Prospect ALLAN BENTON / Benton Smoky Hams CODY HOGAN / Lidia’s Kansas City JOSHUA WHIGHAM / Bazaar by Jose Andres ANDREW ZIMMERMAN / Sepia BEN FORD / Ford’s Filling Station STEPHEN STRYJEWSKI / Cochon MATTHEW ACCARINO / SPQR DAVID BAZIRGAN / Fifth Floor ALEX SEIDEL / Fruition MARC FORGIONE / Restaurant Marc Forgione SHAUNNA SARGENT / Betto DAMON WISE / The Monkey Bar MARK DOMMEN / One Market Restaurant MICHAEL TUOHY / Dean & Deluca LARS KRONMARK / CIA CHRIS L’HOMMEDIEU / Michael Mina CHRIS HASTINGS / Hot and Hot Fish Club BARBARA LYNCH / Menton TIM CUSHMAN / o ya STEVE “NOOKIE” POSTAL / Fenway Park MICHAEL SCHWARTZ / Michael’s Genuine MICHELLE BERNSTEIN / Michy’s AARON BROOKS / Four Seasons Miami MIKE ISABELLA / Graffiato WES MORTON / Art & Soul DANNY GRANT / RIA + Balsan JASON VINCENT / Nightwood NEAL FRASER / Grace TRACI DES JARDINS / Jardiniere JASON FOX / Commonwealth JAMIE LEEDS / Commonwealth Gastropub TAMARA MURPHY / Brasa Restaurant LINDY & GRUNDY / Butcher Shop TARVER KING / Ashby Inn BARRY MAIDEN / Hungry Mother
ANDREW ZIMMERN / Celebrity BOB KRAMER / Kramer Knives CLAUDINE PEPIN / Chef SAM BEALL / Blackberry Farm STEVE DOLINSKY / ABC Chicago CHRISTINE QUINLAN / Food & Wine JACQUES PEPIN / Chef FRANCIS FORD COPPOLA / Director JIM DENEVAN / Outstanding in the Field CHRISTIAN DEBENEDETTI / Freelance LAURA WERLIN / Award-winning Author JONATHAN GOLD / LA Times KAT KINSMAN / CNN MITCHELL DAVIS / James Beard Foundation PETER KAMINSKY / Celebrated Author MATT RODBARD / Food Republic ANTHONY GIGLIO / Wine Professional LOCKHART STEELE / Eater GAIL SIMMONS / Celebrity JOLYON HELTERMAN / Boston Globe BELKYS NEREY / FOX News RAUL DEMOLINA / Univision Anchor INGRID HOFFMAN / Food Network LEE SCHRAGER / SOBE JON KAUFFMAN / Tasting Table LANCE LEW / NBC Universal JAY BARMANN / Grub Street MARCIA GAGLIARDI / Table Hopper MICHAEL BAUER / SF Chronicle MIKE GEBERT / New York Magazine DAVID MANILOW / Check, Please! JOSH OZERSKY / Time LIZ THORPE / Celebrated Author DANIEL FROMSON / Washington Post NYCCI NELLIS / Foodie & The Beast DARA BUNJON / Examiner AMANDA MCCLEMENTS / Metrocurean JOE YONAN / Washington Post JESSICA VOLKER / Washingtonian RAYNA GREEN / Smithsonian EZRA KLEIN / Internet Food Association PAUL SCHIAVONE / Boston Chefs LEAH MENNIES / Boston Magazine TODD ALSTROM / Beer Advocate SHAYNA SEYMOUR / NY Times
IN THE PRESS
YEAR 6
A MEDIA PIG In just six months each year the pig receives over 750+ major hits and by the end of August we surpass 500 Million impressions. The tour continues to partner with great brands and the coverage has been quite generous for our partners through influential media outlets including The, New York Times, Forbes, Time, New York Post, New York Magazine, The Washington Post, Garden & Gun, Bon Appetit, CNN, LA Times, Zagat, Chicago, Sun Times, SF Chronicle, Eater, Chicago Tribune, Biz Bash and Boston Globe. The conversation is improving our food system through celebrating family farms. Best of all, our growing list of national partners provides opportunities to create new alliances for companies sharing similar goals.
“...OVER 300 POUNDS OF PORKTASTIC GOODNESS!” “MANGALITSAS’ POPULARITY HAS GROWN THANKS TO RESTAURANTS LIKE THE FRENCH LAUNDRY ANDHERITAGE PORKFESTS LIKE COCHON 555”
“HIGH-END, LOCAL EVENTS LIKE COCHON 555 FEATURE SOME OF THE BEST CHEFS IN TOWN”
“THIS LITTLE PIGGY WON A PRIZE.” “ENOUGH ABOUT BACON! LET’S TALK THE WHOLE HOG.” “COCHON 555, A TOURING PORCINE BACCHANALIA-SLASH-COMPETITION”
“THAT’S A LOTTA PIG. PERIOD. A MUST DO CULINARY EXPERIENCE”
ABOUT THE TEAM
YEAR 6
BRADY LOWE THE FOUNDER Growing up in Iowa, Brady read “Choose Your Own Adventure” books and his mom’s cookbooks, both an influence to the narrative of his culinary future. Lowe is a respected authority of fine wine and artisan cheese community and has been producing exceptional food events since 2003. It was then while working in Atlanta at the dawn of the local food movement, that Lowe was among the first to unite boutique wines and hard-to-find cheeses. One cheese pairing in particular sparked an ‘out of body experience’ in a customer that Lowe would never forget. At that moment, he devoted himself to transcending the boundaries of the food world, to creating unique combinations, not just with ingredients but among stories and people. Now a food educator and taste influencer, Lowe manages one of the most hyper-local food tours in history. Passionate about reaching individuals with a message about social and environmental responsibility, Lowe’s vision aligns with a community of chefs, butchers, winemakers, distillers, brewers and farmers that we all depend on to keep the love of food alive. He created Taste Network in 2003 and now 10 years later, his mission remains the same, to educate consumers on honest food and drink.
THE TEAM Team Epic is a globally recognized agency that offers the depth of lifestyle, marketing, activation, and experiential development needed to further the Cochon mission in food community. By working together, Cochon and Team Epic will reinforce the authentic culinary event experience and continue to redefine responsible luxury in today's young professional community.
´ GROUP SOIGNE Their philosophy is simple, they believe in education and training. Josh Goldman and Julian Cox first partnered in 2012. Together, they manage the bar programs at Rivera, Petty Cash, Sotto, Picca, Short Order, Vibiana Cathedral, Bestia, Circa and Acabar in Los Angeles. Given their combined decades of experience, their consulting will support the Cochon US Tour in the areas of beverage development, front of house training, market incentives and on-site program management.
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OVER 500 MILLION IMPRESSIONS OWNING THE VIP
ALL 10,000 ATTENDEES CONSIDERED PULLING A TRIGGER ON BUYING A VIP TICKET, SOME SPLURGED, EVERYONE ELSE JUST DROOLED OVER THE IDEA.
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EVERY WEB PAGE, EVERY DECISION
OWNING THE VIP
INSPIRING AND CREATING AWARENESS Dedicated to the craft of educating consumers and industry alike, in just six months the website has 250,000 unique visitors and reaches over 500 million sets of eyes online via our media coverage. These are all potential customers, and when they read about the event, our presenting VIP partner always gets the mention. First encounters with guests take place through national media announcement, targeted e-blast, social outlets and eventually information positioned on bona fide media channels. Guests spend a considerable amount of time on what ticket level to purchase. A presenting VIP partner is part of every decision process before they walk through the door. A great opportunity to greet them with a nice experience that creates a long lasting memory, simple as a welcome cocktail, or just a nice thank you gift.
The PERFECT EQUATION • DETAILS presenting the vip hour includes
• BUILD AWARENESS 250 guests attend VIP,
• PRODUCT PLACEMENT Judges, Chefs,
• FRACTION OF THE COST Presenting VIP
honorable mentions in every communication. As presenting host, you have a wide range of opportunities. Media, and all the food and wine celebrities are always in attendance during VIP and we all know first impressions are the strongest.
overall, the impact of your message reaches millions as we are sending our message to the same target demographic.
partners reach a national community with brand mentions at a solid 500M+ impressions in the media including top chefs and our most prized guests.
PRESENTING VIP TERMS ANNUAL 14 CITY TOUR
COCHON NATIONAL SPONSOR FEE Starting at $35,000 Commitment Date November 15th, 2013
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FIRST IMPRESSIONS
WELCOME COCKTAIL
COCHON US TOUR PROPOSES A NATIONAL OPPORTUNITY TO ENGAGE INDUSTRY & CONSUMERS AT CULINARY EVENTS AROUND THE COUNTRY
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EQUALS LASTING IMPRESSIONS
WELCOME COCKTAIL
INSPIRING AND CREATING AWARENESS In 2014, the tour continues its conquest of flavor, with a national marketing program that reinforces the importance of celebrating the people behind making creative confections and high-quality products. The event is the perfect platform to create awareness of entertaining friends with great products, ingredients and kitchen tools. In the end, we leave a trail of fun recipes and engaging photos. As guests walk into the event, a room or experience, they are greeted with a welcome cocktail. We like to showcase light and polite to set the stage for a glorious feast. Welcome cocktails can be served in a flute, a coup, or rocks glass. Approx. 400 welcome pours needed and the price includes full service activation.
The PERFECT EQUATION • THE BRAND COCHON is authentic, craft,
• SPREADING THE LOVE COCHON guests
• MEDIA VALUE Our public relations team
• BUYERS COCHON provides access to respected
boutique products created with purpose and passion.
and photographer will incorporate five years of expertise to amplify the activation and as a result, beautiful photography from each event will be placed with well known media outlets and blogs after events.
• ALL IN COCHON is a modern day culinary
movement designed to reward guests for supporting heritage agriculture and artisan food producers. The community is loyal to responsible brands and great personalities.
interact with leaders, media and trendsetters inspiring regional markets to buy better goods
chefs, restaurateurs and delivers on product appeal to consumers in local markets.
• RESULTS COCHON will deliver an array of
media rich content, with possibilities including video recipes, high quality photos posted to Flickr and FaceBook albums so your media agents can select, tag and socialize from anywhere in the country, providing significant travel savings.
WELCOME COCKTAIL TERMS Starting at $1,500 per event
COCHON NATIONAL SPONSOR FEE $21,000 + product (includes all events) Commitment Date for $3,000 Discount November 18th, 2013
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EVERYBODY LOVES A COMPETITION
PUNCH KINGS
Over 100 of the country’s top bartenders will compete in the second year of the Punch Kings Competition
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CUSTOM CONTEST
PUNCH KINGS
INSPIRING AND CREATING AWARENESS Dedicated to the craft of educating consumers and industry alike, the tour can reach 10,000 potential customers in 2014. For five years, COCHON has put a spotlight on the back of house, now the attention brings the passion to the front of house. “With 50 events around the country celebrating heritage breed pigs under our belts, we wanted to create an event within Cochon 555 to celebrate the Bar Keeps that create damn fine drinks, which complement the philosophy and flavor of heritage porc.” says Founder Brady Lowe. “COCHON has the ability to motivate a change in consumer behavior. Together, we can stimulate the idea of whole bottle entertaining at home.”
The PERFECT EQUATION • DETAILS competitions take place during the vip hour. Cochon provides set-up, marketing, signage, and wrangles in all the barkeeps.
• BARKEEPS COCHON places the spotlight on respected bartending authorities in local markets and gets them thinking about the depth of your product line.
• PRODUCT PLACEMENT Food and wine celebrities are always in attendance and COCHON makes the connection for you.
• BUILD AWARENESS 500 guests want au-
thentic experiences and the ability to learn from the best in the business. COCHON events are your chance to send a message to your target demographic.
• FRACTION OF THE COST The contest
reaches a national community with brand reinforcements and in just seven months we reach 500M+ impressions in the media, top chefs and barkeeps with the idea of the competition.
PUNCH KINGS TERM 1 Primary Spirit, 2 Secondary Products
COCHON NATIONAL SPONSOR FEE 11 City Tour starting at $25,000 per series, per product. Commitment Date November 1st, 2013
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THE PERFECT MANHATTAN
BOURBON BAR
We invite your Bourbon or Rye to be recognized in a group of distinguished craft spirits at events throughout the year
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100% PURE AWESOMENESS
BOURBON BAR C555 DISTINCTION
We start with premium bourbon, whiskey or rye and hand prepare. for each guest, our version of a naked “Manhattan”. The technique is simple, two Luxardo Cherries to a full glass of ice with ONE ounce of your product. The “C555” allows guests to sample the product straight, over ice and with a touch of sweet as the ice melts. We will serve 100+ servings per event and best of all, Cochon handles the entire activation. You send the product we will take care of service. The foundation of brand authenticity is delivering on unique experiences. Pure celebration, no competition.
The Recipe • FULL CUP OF ICE The recipe will be the
same simple one across the board: two fingers of product poured over ice.
• TWO LUXARDO CHERRIES Topped with
two Luxardo Cherries, just the right amount of sweetness reaches the product.
• SHAKE, SHAKE, ENJOY From the guests,
to the celebrated judges, chefs and media, your product will reach social channels.
• CUSTOM Each cocktail will be served with a
customized “linen” beverage napkin featuring the logo for your brand and a Heritage Breed Pig (think, collecting cards with recipes on them).
• GIFTING From the guests to the celebrated
judges, chefs and media, any remaining product will be gifted and your message will reach social their channels.
We will be printing 150 linen napkins per event with your logo.
PERFECT MANHATTAN TERMS Starting at $750 per event, per product.
COCHON NATIONAL SPONSOR FEE $10,000 + product (includes all events) Commitment Date for $2,500 Discount November 18th, 2013
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CHUPITO BAR
THE MEZCAL EXPERIENCE
COCHON WOULD LIKE TO PROPOSE A NATIONAL PARTNERSHIP AND RECOGNIZE YOUR MEZCAL IN DISTINGUISHED GROUP OF BRANDS
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CHUPITO BAR
THE MEZCAL EXPERIENCE EDUCATION AND CREATING AWARENESS Dedicated to the craft of educating consumers and promoting handmade products made with passion and tradition, COCHON is a tool to reach 10,000+ potentially new mouths in 2014. For five years, COCHON has spotlighted new trends, created awareness for emerging brands and motivated new consumer behaviors. Together, we can reach a national community with brand reinforcements at a fraction of the investment. We start with premium mezcals with the goal to educate the guest on terroir and craftsmanship. Very similar in context to the winemaker story, guests follow the educational model, they just lack authentic tasting experiences. Our technique is simple. Start with a small taste (CHUPITO) of mezcal (approx 1/3 ounce). Showcase the product with a baseline education, using comp set of premium mezcals for a starting point for their palate. Following the first sip, we offer a tiny touch of smoked sea salt and a cucumber slice. Engaging heat, then mineral and smoke, ending with the refreshing cool of the cucumber. These vehicles allow guests to explore various ideas for using mezcal at home and open conversation channels with others to discuss their experience and ultimately champion your brand.
The PERFECT EQUATION • DETAILS Each event lasts 3.5 hours, we provide an educational host, national marketing and signage.
• ACTIVATION COCHON handles everything
across the nation freeing up your time to build relationships.
• TASTE MAKERS We feature product in high
profile experiences, placing bottles in the judge’s room and under the chefs station.
• MEDIA VALUE Our public relations team and
photographer will incorporate five years of expertise to amplify the activation and as a result, beautiful photography from each event will be placed with well known media outlets and blogs after event
• LOYALTY Chupito Bar is what guests who support
heritage agriculture and local food look for. The community is loyal to responsible, authentic brands.
• GIFTING From the guests to the celebrated
judges, chefs and media, any remaining product will be gifted and your message will reach their social channels..
• SIGN UP COCHON is pleased to present you with this opportunity. Now is the time to sign up and enjoy membership in our Chupito Bar program.
CHUPITO BAR TERMS
Starting at $500 per event, per product.
NATIONAL SPONSOR FEE $7,000 + product (includes all events) Commitment Date for $1,000 Discount November 18th, 2013
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JOIN THE CONVERSATION
THE CHEESE BAR
COCHON proposes a national partnership to spotlight craft cheeses, artisan producers and local retailers during the 2014 US TOUR
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SHOWCASING CRAFT ARTISAN
THE CHEESE BAR
INSPIRING CONSUMERS AND CREATING AWARENESS Dedicated to the art of educating consumers and promoting artisan cheese, COCHON is a tool to reach 10,000+ potentially new mouths in 2014. For five years, COCHON has spotlighted local cheese mongers, national brands, and sampled over 4000 lbs of cheese. COCHON has the ability to motivate a change in consumer behavior. Together, we can reach a national community with brand reinforcements at a fraction of the investment. Best of all, you don’t need to buy a plane ticket to every single event.
The PERFECT EQUATION • DETAILS Cheese service during events lasts 3
hours. COCHON will provide someone to serve the cheese, traditional tables, national marketing and exposure for members.
• BUYERS COCHON provides access to respected chefs, restauranteurs and consumers in local markets.
• BRAND INTEGRATION 500 event guests desire authentic culinary experiences and appreciate the ability to learn from business principles. You are welcome to attend any event.
• THE BRAND COCHON is craft, artisan products created with purpose and passion.
• ALL IN COCHON is a modern day culinary
movement designed to share the reward guests for supporting heritage agriculture and artisan food producers. The community is loyal to responsible brands and great personalities
• SPREADING THE LOVE COCHON guests
interact with leaders, media and trendsetters inspiring regional markets to buy better goods.
• WORKING TOGETHER We are pleased to present you with this opportunity. The program includes full activation and features artisan products. Each partnership comes with a couple VIP tickets, a judge seat for the cheese maker, and special customized opportunities.
THE CHEESE BAR TERMS ANNUAL MEMBERSHIP TERMS
COCHON NATIONAL SPONSOR FEE $10,000 + product (includes all events) Commitment Date for $2,000 Discount November 18th, 2013
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EXPEDITING CHANGE POP-UP BUTHER SHOP
THE COCHON US TOUR PROPOSES AN OPPORTUNITY TO HELP CHANGE THE FACE OF OUR FOOD SYSTEM AND RAISE MONEY FOR CULINARY SCHOOLS WANTING WHOLE ANIMAL BUTCHERY PROGRAMS
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HYPER-LOCAL PROGRAM POP-UP BUTHER SHOP
INSPIRING AND CREATING AWARENESS •The goal of the POP-UP butcher shop is to raise money for a culinary school looking to bring whole animal culture into the student lives, or curriculum via community activity. Cochon 555’s Butchering Pop-Up Shop, a program designed to independently raise over $40,000 externally of the tour. Cochon is providing the expertise and resources for culinary schools nationwide in 2014. • Cochon 555 is hyper local, hip, well-respected and cutting edge. With farmer and butcher roots in every major market, we identified the opportunity to rebrand the student experience of the butcher demonstration into something that can be more long term for both student and school. • We created a program that can help students land a job post graduation. The Pop-Up Butcher Shop adds value to student life, benefits the farmer, chefs and culinary school. It’s our way to continue building momentum by raising awareness for whole animal utilization while raising monies for culinary schools. • Over 75% or more of the funds go directly to building “retail shop in a box” butcher kits in for participating schools, funding pigs for them to sell at events, and they keep the proceeds. Additionally, monies are applied to administrative hours and the national marketing of the program. Presenting Title includes all Butcher Demos at all events being named after our gracious partner.
POP-UP BUTCHER SHOP ANNUAL TERM Presenting Partner starting at $35,000
COCHON NATIONAL SPONSOR FEE $35,000 (includes all events) Commitment Date for $5,000 Discount November 18th, 2013
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A PERSONAL INVITATION
CHEF’S COURSE
WE WELCOME YOU TO OUR SECOND YEAR OF COCHON CHEF’S COURSE. IN 2013, CELEBRATE THE TOUR’S FIFTH ANNIVERSARY, AND THE ADDITION OF A MOBILE APPLICATION AND THE CHEF’S COURSE DINNER SERIES (FEATURING PAST COCHON CHEFS + WINEMAKERS) IN SELECT CITIES WHERE COCHON 555 STOPS.
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CREATING AWARENESS
CHEF’S COURSE
CREATED BY CHEFS The Chef’s Course Program is a special dining incentive and member discount program to reward our national community for supporting heritage agriculture and local food producers. Designed by chefs to stimulate the spirit of community dining and spontaneous social experiences. We enjoy eating this way and now we can recognize bonafide consumers who support the honest food and a responsible way of life. Created with the independent restaurant in mind, this program was developed to:
• enhance guest experience and table side conversation
• promote heritage agriculture and support local farms
• identify responsible and affluent members in our food community
• increase guest interaction, social dining and check averages
CONSUMERS ARE SIGNING UP What exactly are the main benefits of the Cochon Chef’s Course program? Chef’s Course is a complimentary tasting portion (3-4 bites per person) served to the a cardmember and guest as a gift. Chef’s Course is always a surprise, delivered at the discretion of the chef -- typically a by product of a daily special, inspired by the moment and utilization of surplus ingredients on hand. The timing is up to the chef. The portion size and timing is at the chef’s dissection, it could be an amuse, a half-sized appetizer or a 3-bite mid-course tasting portion per person. It could be a shared salad for the table, a demi-cup of soup on a cold day and, if the table orders aggressively (i.e. a ton of food), a chef may choose to enhance their experience even more. Guests must follow some basic rules to qualify. • Make reservation in advance, with confirmation
• Upon final ordering, Chef will design the tasting benefit
• Announce Chef’s Course and aversions upon arrival
CHEFS COURSE ANNUAL TERMS Presenting Partner starting at $25,000
COCHON NATIONAL SPONSOR FEE $25,000 (includes special events) Commitment Date for $5,000 Discount November 18th, 2013
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BEING INDUCTED
BACON HALL OF FAME
COCHON US TOUR PROPOSES A NATIONAL OPPORTUNITY TO ENGAGE INDUSTRY & CONSUMERS AT CULINARY EVENTS AROUND THE COUNTRY
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CENTER OF FLOOR MOMENT
BACON HALL OF FAME
INSPIRING AND CREATING AWARENESS Bacon Hall of Fame is a very simple concept. We celebrate the champions of pork and artisan producers responsibly curing and smoking bacon. Dedicated to the art of educating consumers and promoting artisan products, COCHON is a tool to reach 10,000+ potentially new mouths in 2014. For five years, COCHON has spotlighted local ten of our favorite bacon producers, and sampled over 400 pounds of bacon. COCHON has the ability to motivate a change in buying behaviors, creating a better bacon buying consumer. Together, we can reach a national community with brand reinforcements at a fraction of the investment. Bacon Hall of Fame is a spotlight moment during each event and Cochon takes care of 100% of the activation. Best of all, you don’t need to buy a plane ticket to the events.
The PERFECT EQUATION • THE BRAND COCHON is authentic, craft, artisan products created with purpose and passion.
• PRODUCT PLACEMENT Judges, Chefs,
Media, and all the food and wine celebrities are always in attendance during VIP and we all know first impressions are the strongest.
• FRACTION OF THE COST Cochon’s deep-
rooted resources in each market combined with a captive audience during the event can yield an industry event at a fraction of the cost of doing it yourself.
• GIFTING From the guests to the celebrated
judges, chefs and media, any remaining product will be gifted and your message will reach social their channels.
• BUYERS COCHON provides access to respected chefs, restauranteurs and delivers on product appeal to consumers in local markets.
• ALL IN COCHON is a modern day culinary
movement designed to reward guests for supporting heritage agriculture and artisan food producers. The community is loyal to responsible brands and great personalities.
In the end, we leave a trail of fun ideas for entertainment, education of a great product and engaging photos.
BACON HALL OF FAME ANNUAL MEMBERSHIP TERMS
NATIONAL SPONSOR FEE Starting at $500 per event + product Commitment Date November 18th, 2013
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CUSTOM ENGAGEMENT
RUM CART
WE INVITE YOU TO JOIN RUM CART AND TO BE RECOGNIZED IN A GROUP OF DISTINGUISHED CRAFT SPIRITS AT EVENTS THROUGHOUT THE YEAR
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CREATING CONVERSATION
RUM CART
RUMS TAKES CENTER STAGE • We start with premium rums, all showcasing different styles and regions along with adding hydration to the excitement of the guest experience. The goal of this activation is preserving the integrity of the product. The foundation of brand authenticity is delivering on unique experiences. Rum Cart is pure celebration with a splash of inspiration. • Rum Cart features Silver to Anejo, each guest has a decision to make while our Coconut King pulls bottles from the top of the cart. For one moment imagine yourself standing outside an open-air market in Caribbean, a hydration artist pulls a young coconut from a grocery cart, punctures a large enough hole to pour out the freshness hiding inside. Your glass has light ice, now rum, and is topped off with fresh coconut water and lime zest garnish. • The technique is simple, a couple cubes of ice, ONE ounce of your product and 2 ounces coconut water. The “Rum Cart” allows guests to sample the product straight, over ice and with a touch of authenticity. We will serve 100+ servings per event and best of all, Cochon handles the entire activation. You send the product, we will take care of service. From the guests to the celebrated judges, chefs and media, any remaining product will be gifted and your message will reach social their channels.
RUM CART ANNUAL TERM Starting at $750 per event, per product.
COCHON NATIONAL SPONSOR FEE $10,500 + product (includes all events) Commitment Date for $3,000 Discount November 18th, 2013
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SPOTLIGHT ACTIVATION
TARTARE BAR
COCHON US TOUR PROPOSES A NATIONAL HOSTING OPPORTUNITY OF COMBINING CHEF, CONSUMER AND TOP QUALITY BEEF AT 14 EVENTS AROUND THE COUNTRY
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SPOTLIGHT ACTIVATION
TARTARE BAR
INSPIRING AND CREATING AWARENESS The tour announced the first TarTar Bar in 2013, a national marketing program that was a great success. We reinforced the importance of celebrating the source of high-quality locally raised beef or sustainable fish. Cochon invited a well-respected chef in each market to provide their favorite variation on TarTare using local ingredients. The TarTar is successful as a center of floor activation, whereas the chef and winery would bring a level of experience to the event. Best of all, Cochon handles the experience from start to finish.
The PERFECT EQUATION • THE BRAND COCHON is authentic, craft,
• BUYERS COCHON provides access to
• SPREADING THE LOVE COCHON guests
• RESULTS, RECIPES & PHOTOS COCHON
boutique products created with purpose and passion.
interact with leaders, media and trendsetters inspiring regional markets to buy better goods.
• MEDIA Public relations will incorporate the
presenting title of TarTar Bar presented by XYZ in all our communications. Your exposure will be amplified by being a feature at the event.
respected chefs, restaurateurs and delivers on product appeal to consumers in local markets.
will deliver an mixture of new relationships, media rich content, drive recipes to your customers inbox, provide hundreds of high quality photos whereas your media agents can select, tag and socialize from anywhere in the country, delivering significant travel savings.
• CUSTOM All engagements are 100% custom, we are happy to speak with you to get the program in line with your needs for 2014.
TARTARE BAR SPONSORSHIP TERMS
NATIONAL PARTNER FEE Starting at $35,000 for 14 city tour Commitment Date for $5,000 Discount November 18th, 2013
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RIGHT BEFORE AWARDS
CHAMPAGNE TOAST
COCHON US TOUR PROPOSES A NATIONAL OPPORTUNITY TO ENGAGE INDUSTRY & CONSUMERS AT CULINARY EVENTS AROUND THE COUNTRY
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CREATING DEMAND
CHAMPAGNE TOAST INSPIRING AND CREATING AWARENESS In 2014, the tour continues its conquest of flavor, with a national marketing program that reinforces the
importance of celebrating the high-quality growers behind traditional winemaking methods. We understand media value and the importance of exclusivity. We select one brand to be the Official Champagne or “Celebratory Awards Toast” of the Cochon Tour and provide a show stopping spotlight right before the most anticipated moment of the evening. Immediately before announcing the winner, we stop the event and everyone raises a glass to our celebrate the mission of great chefs supporting family farmers. Best of all, we get to toast with Champagne.
The PERFECT EQUATION • THE BRAND COCHON is authentic, craft, artisan products created with purpose and passion.
• MEDIA VALUE Our public relations team
and photographer will incorporate four years of expertise to amplify the activation and as a result, beautiful photography from each event will be placed with well known media outlets and blogs after events.
• SPREADING THE LOVE COCHON guests
interact with leaders, media and trendsetters inspiring regional markets to buy better bubbles.
• BUYERS COCHON provides access to
respected chefs, restauranteurs and delivers on product appeal to consumers in local markets.
• ALL IN COCHON is a modern day culinary
movement designed to reward guests for supporting heritage agriculture and artisan food producers. The community is loyal to responsible brands and great personalities
• RESULTS COCHON will deliver an array of
media rich content including high quality photos, streaming to FaceBook albums so your media agents can select, tag and socialize from anywhere in the country, providing significant travel savings.
AWARDS TOAST TERMS
Starting at $1000 per event, per product.
COCHON NATIONAL SPONSOR FEE $14,000 + product (includes all events) Commitment Date for $4,000 Discount November 18th, 2013
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OVER 500 MILLION IMPRESSIONS
BE THE AFTER PARTY
AFTER PARTIES ARE WELL PROMOTED, THEY ATTRACT ALL THE TOP INDUSTRY FRIENDS IN THE MARKET, PERFECT FOR NEW HOSPITALITY DRIVEN PRODUCTS
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BUILDING THE REPUTATION BE THE AFTER PARTY INSPIRING AND CREATING AWARENESS Dedicated to the craft of educating consumers and industry alike, the after party is a great place to feature spirits, brews, bartenders, pastries and proteins. We have deep rooted partners who love to host the after party. They love passing food, bringing in guest chefs, setting up dessert stations, bringing in guest bartender and just about anything that brings in a drinking crowd of industry professionals on a Sunday night. Cochon has been perfecting the After Party conversation for five years. Chances are we can accommodate any idea and provide you hundreds of photos for following up socially with your new friends.
The PERFECT EQUATION • DETAILS After Party hosts include honorable
mentions from the stage and can be as exclusive or inclusive as you want to.
• PRODUCT PLACEMENT Judges, Chefs, Media, and all the food and wine celebrities always come to a rocking after party.
• BUILD AWARENESS About 100 guests
attend the After Party, strongest attendance comes when we hire double decker buses and fill them with product and people. Everyone loves a party bus.
• FRACTION OF THE COST Cochon’s deep-
rooted resources in each market combined with a captive audience during the awards ceremony can yield an industry event at a fraction of the cost of doing it yourself.
AFTER PARTY HOST PARTNER TERMS ANNUAL 14 CITY TOUR
COCHON NATIONAL SPONSOR FEE Starting at $25,000 Commitment Date November 18th, 2013
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2013 INVITATION
SWINE & SWEETS
COCHON US TOUR PROPOSES A NATIONAL OPPORTUNITY TO ENGAGE INDUSTRY & CONSUMERS AT CULINARY EVENTS AROUND THE COUNTRY
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CREATING DEMAND
SWINE & SWEETS
INSPIRING AND CREATING AWARENESS In 2014, the tour continues its conquest of flavor, with a national marketing program that reinforces the importance of celebrating the people behind making creative confections and high-quality products. The event is the perfect platform to create awareness of entertaining friends with great products, ingredients and kitchen tools. In the end, we leave a trail of fun recipes and engaging photos. Cochon owns a national brand called “Swine & Sweets”, perfect for sweets, chocolate and pastry contests. Curators select ten celebrated pastry chefs and confectionaries around each city or country to create one featured dessert. Desserts can be highlighted as the exclusive dessert of the US TOUR. Past examples have included Bacon Caramel Corn, Ice Cream Sandwiches, Cupcakes, Clafoutis and our favorite, Chicharrones & Chocolat.
The PERFECT EQUATION • THE BRAND COCHON is authentic, craft,
• SPREADING THE LOVE COCHON guests
• MEDIA VALUE Our public relations team
• BUYERS COCHON provides access to respected
artisan products created with purpose and passion.
and photographer will incorporate five years of expertise to amplify the activation and as a result, beautiful photography from each event will be placed with well known media outlets and blogs after events.
• ALL IN COCHON is a modern day culinary
movement designed to reward guests for supporting heritage agriculture and artisan food producers. The community is loyal to responsible brands and great personalities.
interact with leaders, media and trendsetters inspiring regional markets to buy better goods
chefs, restauranteurs and delivers on product appeal to consumers in local markets.
• RESULTS COCHON will deliver an array of
media rich content, with possibilities including video recipes, high quality photos posted to Flickr and FaceBook albums so your media agents can select, tag and socialize from anywhere in the country, providing significant travel savings.
ANNUAL MEMBERSHIP TERM NATIONAL SPONSOR FEE Starting at $25,000 + product (includes all events)
Commitment Date for $5,000 Discount November 18th, 2013
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2013 EXCLUSIVE VEHICLE
COCHON US TOUR
COCHON PROPOSES A NATIONAL SPONSORSHIP TO ENGAGE THE RICHEST SET OF AFFLUENT INDUSTRY, TRENDSETTERS & CONSUMERS AROUND THE COUNTRY
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SUSTAINING APPEAL
COCHON US TOUR
INSPIRING AND CREATING AWARENESS In 2013, the tour continues its conquest of flavor in the name of family farms and responsible agriculture with the most respected chefs across the country. Over the course of 38 weeks, our production teams work with hundreds if not thousands of restaurants, chefs, and national business owners who dream of “living luxury” every day through their simple decisions. Decisions such as eating out at great restaurants, driving home in a great car to feeling the pace of the marketplace on their recently updated smartphones. Cochon engages these people all over the country, every week. The tour is a tool for spotlighting your message to new and existing customers with benefits they can handle, taste and remember. We understand media value and the importance of exclusivity. Additionally, we understand the value of treating customers to the most popular food and wine event in the country. Client retention, and our creative marketing go hand in hand, we just hope a key to a new vehicle follows.
The PERFECT EQUATION • DETAILS All events will have a vehicle placed in high-traffic positions where guests can interact with your brand champions. • BUILD A DATABASE COCHON will promote direct relationship programs, CRM incentives, and help you increase national following.
• LOYAL HOSPITALITY COCHON is a modern day culinary movement rewarding guests for supporting heritage agriculture and artisan food producers. The community is loyal to responsible brands and great personalities.
• IN-BOOK PAGES COCHON has premium media partnerships in every market, we can turn our relationships into pages as part of the deal.
• MEET & GREETS COCHON is branded by authentic, craft producers and chefs. The talent is approachable, friendly and passionate about sharing experiences. A perfect equation to share with your best customers.
• SWEEPS 2 WIN Incentives are everywhere with over 18 signature weekends in premier locales like Napa, Las Vegas, Hawaii, Aspen, Los Angeles and Philadelphia.
• OWNERS + TALENT Bring them backstage, host private dinners with homeward bound shuttle services packed with special gifts and social moments.
AUTOMOTIVE PARTNER TERMS ANNUAL TOUR
COCHON NATIONAL SPONSOR FEE Starting at $50,000 Commitment Date November 18th, 2013
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