5 CHEFS
•
5 PIGS
•
5 WINEMAKERS
AN EPIC HERITAGE PORC EVENT
THE FAIRMONT MIRAMAR HOTEL, SANTA MONICA
WE WOULD LIKE TO THANK OUR SPONSORS FOR SUPPORTING THE VISION AND PAVING THE ROAD TO A BETTER FOOD SYSTEM Events like COCHON555 support local agriculture and create word-of-mouth marketing for the farms and those raising heritage breeds. The news of the events develop deeper interest in existing and up and coming restaurants to join the conversation about supporting local food. PRESENTING SPONSOR
Goose Island Beer Company was founded in Chicago in 1988 and is one of the most successful craft breweries from the Midwest. It produces some of the most popular, and award winning beers in the United States. Goose Island beers have won a variety of awards at acclaimed beer events including the World Beer Championships, World Beer Cup and the Great American Beer Festival.
SPOTL IGH T SPONSORS
BARREL -AGED SPONSORS
H ERITAGE SPONSORS
MEDIA PARTNERS
HIGH-FIVE THE 2014 TOUR CONTINUES TO FURTHER THE CONVERSATION OF HERITAGE PIGS ON DINNER TABLES ACROSS THE NATION. THE GOAL IS TO EDUCATE INFLUENCERS, ULTIMATELY MAKING THEM A BETTER, MORE KNOWLEDGEABLE TEACHER. Created in 2008 in response to the lack of education around heritage breed pigs. The event series started from a thread of conversations where family farmers struggled to educate chefs, restaurants looked to source exceptional ingredients, and consumers sought out responsibly raised proteins. They all converged into one idea: the ultimate quest of flavor. Going on six years, the tour serves 10,000 guests annually and harvests over 500+ million media impressions for “heritage breed pigs”. The tour works with over 1500 pioneers all supporting a better food system and each year, we kick-off the tour in New York City with great partners promoting the message of honest food. The tour has become a progressive marketing spotlight for luxury brands and responsible lifestyles through a mixture of indoor and outdoor events at distinguished venues. As a result, consumers, trade, media and sponsors now “KNOW THE DEAL” on heritage pigs and our coverage in the media reaches thousands of conversations in local agriculture each day – more than any other culinary tour in the country. Today, the pig signal represents a symbol of hope for a better food system and each year Cochon broadcasts the message through a massive national community.
WW W.CO CHO N 555. C O M
COCHON555 LOS ANGELES - 2014
OUR SPONSORS 1 MISSION the ultimate quest for content and flavor
4 MORE EVENTS IN 2014 events you really shouldn’t miss
MEET THE CHEFS
RAY GARCIA 7 CHRISTIAN PAGE 8 JASON NEVE 9 RAY ENGLAND 10 BRIAN HOWARD 6
11 THE POP-UP BUTCHER SHOP ALL PROCEED TO BENEFIT THE CULINARY SCHOOL
12-13 WINERIES 14 PUNCH KINGS
with Breckenridge Bourbon
15 BOURBON BAR featuring the Perfect Manhattan
16 CHUPITO BAR the not-to-be missed mezcal tasting
17 LATE NITE ASIAN SPEAKEASY JET TILA The Charleston
18 TARTARE BAR featuring Creekstone Farms
19 CHEF’S COURSE
Sign up to enjoy 1 full year of benefits at participating restaurants, exclusive offers, and discounts.
20-21 HERITAGE BREED PIG GUIDE
NEW YORK
MIAMI
LOS ANGELES
NAPA
DENVER
A FEW TIMES TO NOTE. 4:00 PUNCH KINGS 4:45 THE GOOSE NEST 5:30 VOTING OPENS 5:30 BUTCHER DEMO 6:30 VOTING CLOSES 6:45 ASIAN SPEAKEASY 7:00 SWINE & SWEETS 7:30 AWARDS
BACON HALL OF FAME FEATURE:
PHILADELPHIA
WASHINGTON DC
BOSTON
CHICAGO
SAN FRANCISCO
COCHON555 2014
THE EXPRESSIONS of COCHON
NATIONAL EVENT SERIES June 22nd
GRAND COCHON
ASPEN
Immediately following the ten regional COCHON555 events, the winners compete at the national finale and the winner of the Grand Cochon is announced “King or Queen of Porc”.
August 3rd
HERITAGE FIRE
NAPA VALLEY
An annual event of wood-fired cooking celebrates responsibly raised heritage breed animals (beef, lamb, goat, rabbit, birds) and the people growing them with purpose and passion. FIRE is the perfect equation of traditional, whole animal cooking techniques combined with our natural desire to eat honest food over live fires.
August 25th - September 8th
HERITAGE BBQ MEMPHIS, CHICAGO, LOUISVILLE, ST. LOUIS, TEXAS
How do we put ‘the local’ back in BBQ restaurants? End the tour with a 5-event series called Heritage BBQ that takes place during National Bourbon Month. The event is a stand-up tasting where 5 celebrated chefs are challenged to utilize one whole heritage breed pig.
Date TBA
ALL-STAR COCHON Star-studded, flavor-packed, pork-filled, this noncompetition tasting event features an amazing group cooking late night style favorites in Las Vegas. The chefs and butchers are the royal court, they are the kings, the queens, the champions of the tour.
Date TBA
EPIC COCHON Founded in 2012, EPIC is a unique expression of Cochon. The event is a 100% custom, non-competition tasting event never to be replicated. The first EPIC was held at the James Beard House in New York for the launch of Chefs Course, our National Awards Program. If you want EPIC, look no further.
MEET THE
CHEFS
VOTE FOR THE BEST BITE OF THE DAY & THE NEXT PRINCE OF PORC
COCHON555 2014
H OS T C H EF
RAY GARCIA FIG Restaurant
@CHEF_RAYGARCIA LA Native, Founder of FIG Restaurant, Rising Star Award Winner, & 2013 Prince of Porc for Los Angeles
LARGE BLACK from Cooks Pigs Ranch Originating from Chinese breeds brought to England, the Large Black is a critically rare breed known for its taste, pasture foraging skills and overall hardiness. Large Blacks have short black hair, wide shoulders and a long body. When harvested, even at 200 pounds, the micro-marbling, short muscle fibers and excellent bellies produce exceptional bacon and moist meat with old world flavor.
C H EF
CHRISTIAN PAGE Short Order
@ CHEFTIONE Christian honed his vision and execution of thoughtfully sourced and truly natural ingredients through diligently exploring California while pursuing his MBA in Entrepreneurship at USC. Taking long trips up the coast and through the valleys of California, he familiarized himself with the slow food communities and artisan producers of northern and southern California. At Short Order Christian caries out that vision by sticking to his guns and making sure that his shared food philosophy is never compromised.
RED WATTLE from Walnut Keep Farm Originating from New Caledonia, a French Island in the South Pacic, the Red Wattle gets its name from its color and the fleshy skin that hangs under its jowls. is extremely rare breed adapts to climates well and is an excellent forager. It is prized for its tender meat and splendid hams. Red Wattle pork is lean and juicy with a rich beef-like taste and texture.
7
COCHON555 2014
C H EF
JASON NEVE B&B Ristorante
@BANDBRISTORANTE
A native of Florida, Jason left home to attend the CIA. After working in NYC and being a part of the opening team at Del Posto, Jason moved to Las Vegas to help open B&B Ristorante where he was Chef di Cuisine for 5 years. Currently Jason is Culinary Director of all four of Mario Batali’s Las Vegas locations; B&B Ristorante, OTTO Pizzeria, Carnevino Italian Steakhouse and B&B Burger&Beer.
OLD SPOT from Good Family Farm & Heritage Foods USA Originating from New Caledonia, a French Island in the South Pacic, the Red Wattle gets its name from its color and the fleshy skin that hangs under its jowls. is extremely rare breed adapts to climates well and is an excellent forager. It is prized for its tender meat and splendid hams. Red Wattle pork is lean and juicy with a rich beef-like taste and texture.
C H EF
RAY ENGLAND craft
@WHISKEYTANGOED I started as a dishwasher in a small town in ID, then lived in OR, CO, AK before I ended up in LA as chef of one of the nicest restaurants in the city. I feel grateful to have the resources that LA offers.
HAMPSHIRE from Rainbow Ranch Farms
The English breed, Hampshire is known for its amazing carcass, hardy vigor and superior fat to meat ratio in the belly and loin. The trim, fine-coated Hampshire is black with a white saddle, which includes the forelegs. Recent selection has improved the breed’s growing ability, and its carcass is among the highest in quality and quantity of meat.
9
COCHON555 2014
C H EF
BRIAN HOWARD Comme Ça
@CHEFBRIANHOWARD
Chef Brian Howard showcases his talents on a day-to-day basis as Corporate executive chef of Comme Ça by David Myers Howard has learned from some of the top chefs in the industry, including David Myers, Thomas Keller, Andre Rochat and Kerry Simon He has been awarded many accolades, “Best Restaurant” by Desert Companion, “Most Dynamic Restaurant” by Vegas Seven, and one of the “20 Most Important Restaurants in Las Vegas” by Las Vegas Weekly.
BERKSHIRE from Stone Valley Originating from Britain, Berkshire is the most popular of the heritage breeds. Known as “Kurobuta” in Japan, this pig is black with white legs, and has become a favorite with chefs because of its intramuscular marbling. The breed yields a brighter pork than most, and features a thick, delicious fat cap. The meat is sweet and creamy with hints of nuttiness, which is typical of the finishing process in several areas.
BUTCHER DEMO
Berkshire COOK’S PIG RANCH BOSTON SHOULDER NECK
BACK FAT TENDERLOIN
LOIN SPARE RIBS
SIDE BACON
BELLY BACON
JOWL
HOCKS PICNIC SHOULDER
Erika & Amelia
HAM
TROTTERS
LINDY & GRUNDY
WITH THE SUPPORT OF
KEEP IT SIMPLE, AND DON’T OVERCOOK | ROASTING BY WEIGHT 375oF - 35min/1lb
SHOULDER
BELLY
LEG
LOIN
Blade Chops braise/ grill/ pan fry
Spare Ribs roast/pot roast
Leg Steaks grill/ braise
Loin Steak grill/ braise
Spare Rib Chop grill
Rolled Belly roast
Loin Joints roast
Rolled Shoulder roast
Loin Rack Joint roast/ braise/ pot roast Tender Loin roast/ braise/ pan fry
11
COCHON555 2014
JORDAN WINERY
ELK COVE VINEYARDS
@jordanwinery
@elkcove
HILL FAMILY ESTATE
4PLAY WINES
STOP BY THE RIOJA WINE TABLE TO SIGN UP FOR A CHANCE TO WIN TICKETS
RIOJA THE INAGURAL
EXPERIENCE THE PASSION
WIN TICKETS
WINE & TAPAS F E ST IV AL
PAELLA GARDEN | 30+ WINEMAKERS TOP CHEFS| JAMON & TAPAS FESTIVAL GO TO THE WEBSITE TO ENTER
WWW.COCHON555.COM/WIN
MAY 3RD 2014 NEW YORK CITY
The winner of today’s event will go on to compete at Grand Cochon at the Food & Wine Classic in Aspen, June 22nd for bragging rights as the “King or Queen of Porc” and a four-day wine experience to Rioja, Spain’s most prominent wine region. @RiojaWine
13
COCHON555 2014
THE 2013 WINNING PUNCH KINGS COCKTAIL AIRPORT RD. PUNCH BY JOSH GOLDMAN OF SOIGNÉ GROUP, LOS ANGELES
SHOWCASING 50 AMAZING BARKEEPS AROUND THE COUNTRY ISN’T EASY, BUT IT SURE IS FUN, AND EXTRA TASTY WORKING WITH BRECKENRIDGE DISTILLERY. The theme is large format, and the participating bartenders are given 30 minutes to prepare 1 punch bowl featuring 1 bottle of Breckenridge Bourbon along with their special ingredients. Presented to notable judges, the winner receives a trophy and a $1000 bottle of bourbon, plus a chance to compete at the finals in Denver later this year. “After hosting 100 events around the country in just five years, we wanted to create a competition within the fabric of COCHON555 to celebrate the Bar Keeps that keep inspiring the diners with damn fine drinks. All of which complements the philosophy and flavor of heritage porc,” says Cochon 555 Founder Brady Lowe. “and, who better to bring the Punch Kings Bartender Competition to life than Bryan Nolt and his team at Breckenridge Distillery.
Founded in 2007 by Bryan Nolt, Breckenridge Distillery is one of the best-known and fastest-growing craft spirits distilleries in the US. Under the technical oversight of Master Distiller and partner Jordan Via, they consistently achieve International gold medal status ranking among the best in the World. Breckenridge Bourbon keeps winning medals and is a testament to the vibrant culture of the craft spirit industry.
15
COCHON555 2014
FEATURING
MEZCAL is a distilled spirit made from the maguey plant (a form of agave) native to Mexico. The word mezcal comes from Nahuatl mexcalli which means “oven-cooked agave”. The maguey grows in many parts of Mexico, though most mezcal is made in Oaxaca. There is a saying attributed to Oaxaca regarding the drink: “para todo mal, mezcal, y para todo bien también” (“for everything bad, mezcal, and for everything good, as well”)
17
COCHON555 2014
WITH
WALTER MANZKE REPUBLIQUE
SIGN UP FOR A YEAR OF BENEFITS
With over 60 partners, members receive benefits all year long. Stop by merch and pick up yours today. Here’s how it works!
3
1 A rewards program created by chefs. Annual Card-Holders are connected to a national network of chefs, farms, and lifestyle brands.
2
The program is pretty simple, participating restaurants provide card members a tasting portion as a gift from the chef. There are no gimmicks, just a reward based on making a reservation in advance.
Over 60+ partners nationwide providing rewards to diners & online buyers.
A PORTION OF THE PROCEEDS OF EACH MEMBERSHIP CARD WILL BENEFIT THE JAMES BEARD FOUNDATION
CHEF’S COURSE CARD HOLDERS ALSO GET
DISCOUNTS ON ORIGINAL COCHON TOUR MERCH
19
BERKSHIRE
RED WATTLE
MANGALITSA “WOOLY PIG”
Originating from Britain, Berkshire is the most popular of the heritage breeds. Known as “Kurobuta” in Japan, this pig is black with white legs, and has become a favorite with chefs because of its intramuscular marbling. The breed yields a brighter pork than most, and features a thick, delicious fat cap. The meat is sweet and creamy with hints of nuttiness, which is typical of the finishing
Originating from New Caledonia, a French Island in the South Pacic, the Red Wattle gets its name from its red color and the fleshy skin that hangs under its jowls. is extremely rare breed adapts to climates well and is an excellent forager. It is prized for its tender meat and splendid hams. Red Wattle pork is lean and juicy with a rich beef-like taste and texture.
Originating from Hungary in the early 1800’s, the Mangalitsa is a very rare breed, and is said to be the Wagyu of pork. The breed is characterized by its course, wooly coat and ability to withstand extreme conditions. Mangalitsa pork is known for its high-quality, lard-type fat, and its high percentage of marbling, which doubles that of average pork. The Mangalitsa yields juicy and flavorful meat.
process in several areas.
TAMWORTH
DUROC
LARGE BLACK
While it remains challenged, it is possible that the Tamworth originated from Ireland before being bred extensively in England. Smaller in comparison, the Tamworth has a reddish coat, muscular top, rounded back, upright ears and a long snout. Its disposition is very rugged, thrifty and active. Known for its ample belly “aka the best bacon hog”, the Tamworth displays a firm trim jowl and underline with muscular hams.
Originated from the blending of two strains of hogs from New Jersey and New York in 1830. This breed has long been known for its ability to grow faster on less feed. Duroc is high in marbling (small flecks of fat within the muscle) making its spareribs and shoulder roasts sweet & juicy.
Originating from Chinese breeds brought to England, the Large Black is a critically rare breed known for its taste, pasture foraging skills and overall hardiness. Large Blacks have short black hair, wide shoulders and a long body. When harvested, even at 200 pounds, the micro-marbling, short muscle fibers and excellent bellies produce exceptional bacon and moist meat with old world flavor.
YORKSHIRE
HAMPSHIRE
OSSABAW
The Yorkshire breed was developed in England in the county of York. The modern Yorkshire is white in color, with erect ears, and is the most recorded swine breed in the United States. It is very muscular pig, with with a large frame know for raising large litters in addition to being very sound and durable on pasture. The Yorkshire has a high proportion of lean meat and low backfat.
The English breed, Hampshire is known for its amazing carcass, hardy vigor and superior fat to meat ratio in the belly and loin. The trim, fine-coated Hampshire is black with a white saddle, which includes the forelegs. Recent selection has improved the breed’s growing ability, and its carcass is among the highest in quality and quantity of meat.
Originating from Spain, and of Iberian decent, this feral breed lives o the coast of Georgia on Ossabaw Island. ey are small range pigs, meaning they are isolated foragers. ey have a heavy coat and long snout. Extremely rare, this breed has a high percentage of healthy monounsaturated fat and makes great charcuterie. The quality of their fat and marbling has increased their popularity within the chef community.
GLOUCESTERSHIRE OLD SPOT
MULEFOOT
KUNE KUNE
Originating from England, the Gloucestershire Old Spot is a critically rare breed. Nicknamed “orchard pig”, the Old Spot is white with black spots, has floppy ears and a medium-sized body. Known for its higher fat ratio, the breed remains remarkably hardy with flavorful meat, excellent for aging abilities and a gentle temperament, making it popular with farmers. The meat has a distinctive layer of back fat, which adds to the succulent flavor overall.
Originating from the U.S., the Mulefoot is a black hog named for its solid hoof, which resembles a mule. Critically rare, this breed recently won several blind taste tests against eight dierent heritage breeds. The Mulefoot’s disposition is docile, and weight gain is between 400-600 pounds before age two. Known for its premium hams, the superior tasting meat is red with freckled marbling.
Kunekune Pigs are the only breed of swine known to fatten on grass with so very little needed in the way of supplementation. Their wide head, dished face, and short, upturned snout speaks to their tendency to graze rather than root. They produce a quality, marbled meat as well as a good quantity of useable fat.