5 CHEFS
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5 PIGS
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5 WINEMAKERS
AN EPIC HERITAGE PORC EVENT CULINARY INSTITUTE OF AMERICA AT GREYSTONE
WE WOULD LIKE TO THANK OUR SPONSORS FOR SUPPORTING THE VISION AND PAVING THE ROAD TO A BETTER FOOD SYSTEM Events like COCHON555 support local agriculture and create word-of-mouth marketing for the farms and those raising heritage breeds. The news of the events develop deeper interest in existing and up and coming restaurants to join the conversation about supporting local food. PRESENTING SPONSOR
Goose Island Beer Company was founded in Chicago in 1988 and is one of the most successful craft breweries from the Midwest. It produces some of the most popular, and award winning beers in the United States. Goose Island beers have won a variety of awards at acclaimed beer events including the World Beer Championships, World Beer Cup and the Great American Beer Festival.
SPOTL IGH T SPONSORS
BARREL -AGED SPONSORS
HERITAGE & MEDIA SPONSORS
HIGH-FIVE THE 2014 TOUR CONTINUES TO FURTHER THE CONVERSATION OF HERITAGE PIGS ON DINNER TABLES ACROSS THE NATION. THE GOAL IS TO EDUCATE INFLUENCERS, ULTIMATELY MAKING THEM A BETTER, MORE KNOWLEDGEABLE TEACHER. Created in 2008 in response to the lack of education around heritage breed pigs. The event series started from a thread of conversations where family farmers struggled to educate chefs, restaurants looked to source exceptional ingredients, and consumers sought out responsibly raised proteins. They all converged into one idea: the ultimate quest of flavor. Going on six years, the tour serves 10,000 guests annually and harvests over 500+ million media impressions for “heritage breed pigs”. The tour works with over 1500 pioneers all supporting a better food system and each year, we kick-off the tour in New York City with great partners promoting the message of honest food. The tour has become a progressive marketing spotlight for luxury brands and responsible lifestyles through a mixture of indoor and outdoor events at distinguished venues. As a result, consumers, trade, media and sponsors now “KNOW THE DEAL” on heritage pigs and our coverage in the media reaches thousands of conversations in local agriculture each day – more than any other culinary tour in the country. Today, the pig signal represents a symbol of hope for a better food system and each year Cochon broadcasts the message through a massive national community.
WW W.CO CHO N 555. C O M
COCHON555 N A PA V A L L E Y - 2 0 1 4
OUR SPONSORS 1 MISSION the ultimate quest for content and flavor
4 MORE EVENTS IN 2014 events you really shouldn’t miss
MEET THE CHEFS
KELLY M C COWN 7 JASON KUPPER 8 PATRICK CLARK 9 CINDY PAWLCYN 10 DUSTIN VALETTE 6
11 THE POP-UP BUTCHER SHOP ALL PROCEED TO BENEFIT THE CULINARY SCHOOL
12-13 WINERIES 14 PUNCH KINGS
with Breckenridge Bourbon
15 BOURBON BAR featuring the Perfect Manhattan
16 CHUPITO BAR the not-to-be missed mezcal tasting
17 LATE NITE ASIAN SPEAKEASY Students of The Conservatory Led by LARRY FORGIONE
18 TARTARE BAR featuring Creekstone Farms
19 CHEF’S COURSE
Sign up to enjoy 1 full year of benefits at participating restaurants, exclusive offers, and discounts.
20-21 HERITAGE BREED PIG GUIDE
NEW YORK
MIAMI
LOS ANGELES
NAPA
DENVER
A FEW TIMES TO NOTE. 4:00 PUNCH KINGS 4:45 THE GOOSE NEST 5:30 VOTING OPENS 5:30 BUTCHER DEMO 6:30 VOTING CLOSES 6:45 ASIAN SPEAKEASY 7:00 SWINE & SWEETS 7:30 AWARDS
BACON HALL OF FAME FEATURE:
PHILADELPHIA
WASHINGTON DC
BOSTON
CHICAGO
SAN FRANCISCO
COCHON555 2014
THE EXPRESSIONS of COCHON
NATIONAL EVENT SERIES June 22nd
GRAND COCHON
ASPEN
Immediately following the ten regional COCHON555 events, the winners compete at the national finale and the winner of the Grand Cochon is announced “King or Queen of Porc”.
August 3rd
HERITAGE FIRE
NAPA VALLEY
An annual event of wood-fired cooking celebrates responsibly raised heritage breed animals (beef, lamb, goat, rabbit, birds) and the people growing them with purpose and passion. FIRE is the perfect equation of traditional, whole animal cooking techniques combined with our natural desire to eat honest food over live fires.
August 25th - September 8th
HERITAGE BBQ MEMPHIS, CHICAGO, LOUISVILLE, ST. LOUIS, TEXAS
How do we put ‘the local’ back in BBQ restaurants? End the tour with a 5-event series called Heritage BBQ that takes place during National Bourbon Month. The event is a stand-up tasting where 5 celebrated chefs are challenged to utilize one whole heritage breed pig.
Date TBA
ALL-STAR COCHON Star-studded, flavor-packed, pork-filled, this noncompetition tasting event features an amazing group cooking late night style favorites in Las Vegas. The chefs and butchers are the royal court, they are the kings, the queens, the champions of the tour.
Date TBA
EPIC COCHON Founded in 2012, EPIC is a unique expression of Cochon. The event is a 100% custom, non-competition tasting event never to be replicated. The first EPIC was held at the James Beard House in New York for the launch of Chefs Course, our National Awards Program. If you want EPIC, look no further.
MEET THE
CHEFS
VOTE FOR THE BEST BITE OF THE DAY & THE NEXT PRINCE OR PRINCESS OF PORC
COCHON555 2014
C H EF
KELLY MCCOWN Goose & Gander
@GOOSEGANDERNAPA Currently Executive Chef and partner for the Michelin recognized Goose & Gander in St Helena, Napa Valley. Prior, Executive Chef for Ella/Selland Restaurant Group in Sacramento. Five years working for Francis Ford Coppola running all culinary operations. Prior opened Michelin starred Martini House in Napa Valley. Chef de cuisine for both James Beard Award winning Seattle restaurants, Flying Fish and Lampriea.
MANGALISTA/BERKSHIRE CROSS from Winkler Farms
Mangalitsa is a very rare breed, and is said to be the Wagyu of pork. Berkshire is the most popular of the heritage breeds and has become a favorite with chefs because of its intramuscular marbling. The crossing of these breeds yields a brighter pork, a luscious thick, delicious fat cap and hearty coat of hair that can withstand a sturdy environment. The finished product is a sweet, fatty and creamy mouthfeel with subtle hints of nuttiness.
C H EF
JASON KUPPER The Thomas
@ JASONKUPPER Originally from Westfield, NJ, Jason has worked under acclaimed Chefs Thomas Keller and Charlie Palmer in both California and Las Vegas. He was named Wine Spectator Las Vegas Rising Star Chef 2004 and is an ACF Certified Executive Chef. He left his role as Chef Instructor of Le Cordon Bleu Las Vegas to join The Thomas as Chef de Cuisine.
OLD SPOT from DG-Langley Farm Originating from England, the Gloucestershire Old Spot is a critically rare breed. Nicknamed “orchard pig�, the Old Spot is white with black spots, has floppy ears and a medium-sized body. Known for its higher fat ratio, the breed remains remarkably hardy with flavorful meat, excellent for aging abilities and a gentle temperament, making it popular with farmers. The meat has a distinctive layer of back fat, which adds to the succulent flavor overall.
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C H EF
PATRICK CLARK
Culinary Institute of America at Greystone
@CIAGREYSTONE Before joining the faculty at Greystone, Patrick Clark was the Chef of the critically acclaimed Sutro’s Restaurant at The Cliff House in SF. He previously held positions with The Ritz Carlton Corp., Constellation Concepts and numerous free standing restaurants. As a member of the American Culinary Federation and the Chaine des Rotisseurs, Clark has been awarded numerous medals for culinary competitions including the 1992 culinary olympics in Frankfurt Germany.
DUROC from Llano Seco Rancho Originated from the blending of two strains of hogs from New Jersey and New York in 1830. This breed has long been known for its ability to grow faster on less feed. Duroc is high in marbling (small flecks of fat within the muscle) making its spareribs and shoulder roasts sweet & juicy.
C H EF
CINDY PAWLCYN Mustards Grill
Cindy is a pioneer of seasonal, sustainable and delicious food. For three decades she’s been drawing fans to Napa Valley eager to enjoy her farmtotable restaurants: Mustards Grill, Cindy’s Backstreet Kitchen and Cindy’s Wood Grill & Wine Bar. Author of 5 awardwinning cookbooks, her latest culinary venture is Cindy’s Waterfront at the Monterey Aquarium.
YORKSHIRE from DG-Langley Farms
The Yorkshire breed was developed in England in the county of York. The modern Yorkshire is white in color, with erect ears, and is the most recorded swine breed in the United States. It is very muscular pig, with with a large frame known for raising large litters in addition to being very sound and durable on pasture. The Yorkshire has a high proportion of lean meat and low backfat.
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C H EF
DUSTIN VALETTE Dry Creek Kitchen
@CHEF_VALETTE Originally from Sonoma County Dustin Valette started cooking at age 13. He’s graduated CIA in NY and Master Classes at CIA Greystone. Dustin has worked at Chatuea Souverain in Healdsburg, Bouchon in Napa, Hokus at the Madarin Oriental in Hawaii, was the executive sous chef at Aqua in SF, Executive Chef VOX in Las Vegas and is currently Executive Chef of Charlie Palmers Dry Creek Kitchen.
RED WATTLE from Walnut Keep Farm Originating from New Caledonia, a French Island in the South Pacific, the Red Wattle gets its name from its red color and the fleshy skin that hangs under its jowls. This extremely rare breed adapts to climates well and is an excellent forager. It is prized for its tender meat and splendid hams. Red Wattle pork is lean and juicy with a rich beef-like taste and texture.
BUTCHER DEMO
Red Wattle WALNUT KEEP FARM BOSTON SHOULDER NECK
BACK FAT TENDERLOIN
LOIN SPARE RIBS
SIDE BACON
HAM
BELLY BACON
JOWL
HOCKS
PICNIC SHOULDER
TROTTERS
Dave the Butcher MARINA MEATS
TAKE HOME HERITAGE PORC 100% of the proceeds go to the culinary students of Culinary Institute of America at Greystone
KEEP IT SIMPLE, AND DON’T OVERCOOK | ROASTING BY WEIGHT 375oF - 35min/1lb
SHOULDER
BELLY
LEG
LOIN
Blade Chops braise/ grill/ pan fry
Spare Ribs roast/pot roast
Leg Steaks grill/ braise
Loin Steak grill/ braise
Spare Rib Chop grill
Rolled Belly roast
Loin Joints roast
Loin Rack Joint roast/ braise/ pot roast
Rolled Shoulder roast
Tender Loin roast/ braise/ pan fry
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COCHON555 2014
ANTICA NAPA VALLEY
@anticawine
STAGS LEAP WINE CELLARS
HILL FAMILY ESTATE
SCHOLIUM PROJECT
@sholiabe
The winner of today’s event will go on to compete at Grand Cochon at the Food & Wine Classic in Aspen, June 22nd for bragging rights as the “King or Queen of Porc” and a four-day wine experience to Rioja, Spain’s most prominent wine region. @RiojaWine
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COCHON555 2014
THE 2013 WINNING PUNCH KINGS COCKTAIL AIRPORT RD. PUNCH BY JOSH GOLDMAN OF SOIGNÉ GROUP, LOS ANGELES
SHOWCASING 50 AMAZING BARKEEPS AROUND THE COUNTRY ISN’T EASY, BUT IT SURE IS FUN, AND EXTRA TASTY WORKING WITH BRECKENRIDGE DISTILLERY. The theme is large format, and the participating bartenders are given 30 minutes to prepare 1 punch bowl featuring 1 bottle of Breckenridge Bourbon along with their special ingredients. Presented to notable judges, the winner receives a trophy and a $1000 bottle of bourbon, plus a chance to compete at the finals in Denver later this year. “After hosting 100 events around the country in just five years, we wanted to create a competition within the fabric of COCHON555 to celebrate the Bar Keeps that keep inspiring the diners with damn fine drinks. All of which complements the philosophy and flavor of heritage porc,” says Cochon 555 Founder Brady Lowe. “and, who better to bring the Punch Kings Bartender Competition to life than Bryan Nolt and his team at Breckenridge Distillery.
Founded in 2007 by Bryan Nolt, Breckenridge Distillery is one of the best-known and fastest-growing craft spirits distilleries in the US. Under the technical oversight of Master Distiller and partner Jordan Via, they consistently achieve International gold medal status ranking among the best in the World. Breckenridge Bourbon keeps winning medals and is a testament to the vibrant culture of the craft spirit industry.
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FEATURING
MEZCAL is a distilled spirit made from the maguey plant (a form of agave) native to Mexico. The word mezcal comes from Nahuatl mexcalli which means “oven-cooked agave”. The maguey grows in many parts of Mexico, though most mezcal is made in Oaxaca. There is a saying attributed to Oaxaca regarding the drink: “para todo mal, mezcal, y para todo bien también” (“for everything bad, mezcal, and for everything good, as well”)
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COCHON555 2014
WITH
Anthony “nash” cognetti Tra Vigne
SIGN UP FOR A YEAR OF BENEFITS
With over 60 partners, members receive benefits all year long. Stop by merch and pick up yours today. Here’s how it works!
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1 A rewards program created by chefs. Annual Card-Holders are connected to a national network of chefs, farms, and lifestyle brands.
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The program is pretty simple, participating restaurants provide card members a tasting portion as a gift from the chef. There are no gimmicks, just a reward based on making a reservation in advance.
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BERKSHIRE
RED WATTLE
MANGALITSA “WOOLY PIG”
Originating from Britain, Berkshire is the most popular of the heritage breeds. Known as “Kurobuta” in Japan, this pig is black with white legs, and has become a favorite with chefs because of its intramuscular marbling. The breed yields a brighter pork than most, and features a thick, delicious fat cap. The meat is sweet and creamy with hints of nuttiness, which is typical of the finishing
Originating from New Caledonia, a French Island in the South Pacic, the Red Wattle gets its name from its red color and the fleshy skin that hangs under its jowls. This extremely rare breed adapts to climates well and is an excellent forager. It is prized for its tender meat and splendid hams. Red Wattle pork is lean and juicy with a rich beef-like taste and texture.
Originating from Hungary in the early 1800’s, the Mangalitsa is a very rare breed, and is said to be the Wagyu of pork. The breed is characterized by its course, wooly coat and ability to withstand extreme conditions. Mangalitsa pork is known for its high-quality, lard-type fat, and its high percentage of marbling, which doubles that of average pork. The Mangalitsa yields juicy and flavorful meat.
process in several areas.
TAMWORTH
DUROC
LARGE BLACK
While it remains challenged, it is possible that the Tamworth originated from Ireland before being bred extensively in England. Smaller in comparison, the Tamworth has a reddish coat, muscular top, rounded back, upright ears and a long snout. Its disposition is very rugged, thrifty and active. Known for its ample belly “aka the best bacon hog”, the Tamworth displays a firm trim jowl and underline with muscular hams.
Originated from the blending of two strains of hogs from New Jersey and New York in 1830. This breed has long been known for its ability to grow faster on less feed. Duroc is high in marbling (small flecks of fat within the muscle) making its spareribs and shoulder roasts sweet & juicy.
Originating from Chinese breeds brought to England, the Large Black is a critically rare breed known for its taste, pasture foraging skills and overall hardiness. Large Blacks have short black hair, wide shoulders and a long body. When harvested, even at 200 pounds, the micro-marbling, short muscle fibers and excellent bellies produce exceptional bacon and moist meat with old world flavor.
YORKSHIRE
HAMPSHIRE
OSSABAW
The Yorkshire breed was developed in England in the county of York. The modern Yorkshire is white in color, with erect ears, and is the most recorded swine breed in the United States. It is very muscular pig, with with a large frame known for raising large litters in addition to being very sound and durable on pasture. The Yorkshire has a high proportion of lean meat and low backfat.
The English breed, Hampshire is known for its amazing carcass, hardy vigor and superior fat to meat ratio in the belly and loin. The trim, fine-coated Hampshire is black with a white saddle, which includes the forelegs. Recent selection has improved the breed’s growing ability, and its carcass is among the highest in quality and quantity of meat.
Originating from Spain, and of Iberian decent, this feral breed lives o the coast of Georgia on Ossabaw Island. ey are small range pigs, meaning they are isolated foragers. ey have a heavy coat and long snout. Extremely rare, this breed has a high percentage of healthy monounsaturated fat and makes great charcuterie. The quality of their fat and marbling has increased their popularity within the chef community.
GLOUCESTERSHIRE OLD SPOT
MULEFOOT
KUNE KUNE
Originating from England, the Gloucestershire Old Spot is a critically rare breed. Nicknamed “orchard pig”, the Old Spot is white with black spots, has floppy ears and a medium-sized body. Known for its higher fat ratio, the breed remains remarkably hardy with flavorful meat, excellent for aging abilities and a gentle temperament, making it popular with farmers. The meat has a distinctive layer of back fat, which adds to the succulent flavor overall.
Originating from the U.S., the Mulefoot is a black hog named for its solid hoof, which resembles a mule. Critically rare, this breed recently won several blind taste tests against eight dierent heritage breeds. The Mulefoot’s disposition is docile, and weight gain is between 400-600 pounds before age two. Known for its premium hams, the superior tasting meat is red with freckled marbling.
Kunekune Pigs are the only breed of swine known to fatten on grass with so very little needed in the way of supplementation. Their wide head, dished face, and short, upturned snout speaks to their tendency to graze rather than root. They produce a quality, marbled meat as well as a good quantity of useable fat.