COCOCOZY Brand Overview 2014

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Brand Overview


COCOCOZY History A Los Angeles native, Coco leads a double life: an executive by day and an interior design blogger and home furnishings designer by night. Coco began blogging in 2008 on COCOCOZY, her interior design blog. Coco’s goal was simple: provide design and style inspiration with a personal and sometimes humorous approach. Little did she know COCOCOZY the blog would become so popular. With approximately 3 million page views per year, Coco has become a growing voice for those who love design. In 2014, her followers on Facebook, Pinterest, Twitter, Instagram and RSS feed swelled to over 130,000. In addition to the thousands who come to her blog on a daily basis, pop star Katy Perry and interior design guru Jonathan Adler both named COCOCOZY as one of their favorite interior design blogs in InStyle magazine. On January 31, 2011, less than three years after the launch of the blog, Coco took her passion one step further as she introduced the COCOCOZY textiles collection to the home furnishings market. The collection features luxury pillows, throws, bedding, drapery, and rugs all designed by Coco herself and manufactured (all or partially) in the U.S.. Today, COCOCOZY has also expanded the line to include an assortment of home accessories.

In 2013, just two years after its debut, in an article, Architectural Digest called the COCOCOZY collection a “line of chic home accessories”. COCOCOZY has also signed with license partners. Most notable, COCOCOZY partnered with Tommy Hilfiger for a special summer capsule collection of pillows featured in Tommy’s flagship stores around the country. COCOCOZY also currently has license deals for bedding, rugs, embroidered pillows and painted wood floor tiles.


COCOCOZY TEXTILES


Classic Linen Pillow Collection


Natural Linen Collection



COCOCOZY Light Collection



Throws


Lucite Trays


Candles


COCOCOZY Gift Items


COCOCOZY License Deals In addition to COCOCOZY’s collections manufactured in-house, COCOCOZY also currently licenses designs in the following areas: • Bedding (Downtown Company) • Rugs (Capel Rugs) • Embroidered Pillows (Peking Handicraft) • Painted Wood Floor Tiles (Mirth Studios)


COCOCOZY Linens by Downtown COCOCOZY Linens by Downtown are 100% imported cotton with 400 thread count. The line features both printed and embroidered pieces on three different color stories (Navy, Grey, Taupe). The collection is sold at Bed Bath & Beyond online.



COCOCOZY for Capel Rugs COCOCOZY for Capel Rugs are luxurious Indo Tibetan hand knotted wool rugs. Available in nine patterns, 15 different colors, and five sizes.




COCOCOZY Distribution •

COCOCOZY’s own prestige line of pillows and throws has been carried by up to 50 stores across the country in cities like Beverly Hills, Los Angeles, San Francisco, Palm Beach, Malibu, Nantucket, Washington D.C.

COCOCOZY fabric line is carried in 5 elite to-the-tradeshowrooms here in the U.S.

COCOCOZY license partners selling rugs, bedding and embroidered pillows have increased the scope of the brand’s distribution to hundreds of stores and designers in the U.S.


Selected Press Features

Architectural Digest calls COCOCOZY a “line of chic home accessories” in their May 2013 online publication

Style.com features COCOCOZY for Tommy Hilfiger’s Surf Shack limited edition pillows in May 2013

Katy Perry calls COCOCOZY her “favorite” in InStyle Magazine in October 2011

House Beautiful featured design tips from Coco as well the COCOCOZY collection in November 2012

COCOCOZY products have also been featured in Traditional Home, Coastal Living, Veranda, HGTV, Lonny, Daily Candy, Apartment Therapy and several others blogs and magazines


COCOCOZY: The Blog

With over 3 million page views last year, COCOCOZY blog is a leading online resource for interior design and lifestyle inspiration. Facebook: 84k fans Twitter: 21k+ followers Instagram: 10k+ followers Pinterest: 13k+ followers



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