BATIBOUW 2016 Brussels Expo
25/2 – 6/3
BATIBOUW in your (marketing)MIX
BATIBOUW in your (marketing)MIX • • • • •
Show case for existing products Platform for launching new products Platform for information exchange, networking and sales The place to meet existing contacts The fair to reach new customers
Radio TV Print Billboards
• • • • • • •
FAIRS Website Direct Mailing Public Relations Information sessions Events Personal visits
below the line
• • • •
above the line
Fairs score high in perception
Fairs score high in perception Welcome
BEURZEN
Journals
Personal visits
TV Addressed mail Radio Magazines
Fleeting
Lasting Non-addressed mail E-mail
Telephone
Fax
Mobile
SMS
Disturbing
Equation m² price/visitors Fair
Location
Batibouw
Brussels
Bis
Number of visitors
price/m²
price per 1000 contacts
300.000
€ 140
0,47 €
Ghent
80.000
€ 115
1,44 €
Bouwbeurs
Roeselare
30.000
€ 44
1,47 €
Habitat
Liege
40.998
€ 73
1,78 €
BatiMoi
Marche-enFamenne
28.767
€ 53
1,84 €
Bouwinnovatie
Hasselt
20.000
€ 63,0
3,15 €
Bouw en Reno
Antwerp
36.410
€ 120
3,30 €
Batireno
Namur
21.000
€ 91
4,33 €
Bois & Habitat
Namur
20.000
€ 91
4,55 €
BouwXpo
Courtrai
8.352
€ 45
5,39 €
BATIBOUW has a low cost/contact – media Media
Reach (CIM 2013-2014 print)
Rate
Price € /1000 contacts
Format
BATIBOUW
300.000
€ 3.785
12,62 €
24m²
Tu Bâtis, Je Rénove - Beter Bouwen en Verbouwen
200.900
€ 3.090
15,38 €
1/1 Q
Feeling Wonen / Gael Maison
225.900
€ 4.650
20,58 €
1/1 Q
Le Vif L'Express
379.600
€ 8.900
23,45 €
1/1 Q
Ik Ga Bouwen - Je vais Construire
202.800
€ 4.800
23,67 €
1/1 Q
Actief Wonen - Deco Idée
194.800
€ 4.750
24,38 €
1/1 Q
Knack
440.800
€ 11.600
26,32 €
1/1 Q
Het Nieuwsblad
935.900
€ 25.285
27,02 €
Art. 500
1.019.900
€ 28.535
27,98 €
1/2 pag
Weekend Knack
340.500
€ 11.600
34,07 €
1/1 Q
La Dernière Heure/Les Sports
326.900
€ 11.275
34,49 €
Art. 500
Trends F/N
220.000
€ 9.950
45,23 €
1/1 Q
De Morgen
223.800
€ 10.335
46,18 €
1/2 pag
La Libre Belgique
153.800
€ 7.171
46,63 €
Art. 500
Le Soir
341.500
€ 17.302
50,66 €
1/2 Q
De Standaard
314.500
€ 16.455
52,32 €
Art. 500
Het Laatste Nieuws
BATIBOUW anno 2015 • • • • • •
Biggest public fair for construction, renovation and interior design Biggest professional fair for the construction sector More than 50 years of experience 13 halls Almost 1000 exhibitors spread over 120 000 m² 300 000 visitors, including 71 000 professionals
BATIBOUW = unique concept • •
•
•
B2B ánd B2C Professionals visit for • Innovations • Contacts with suppliers • Solutions for specific problems Consumers • « if you (re)build, you visit BATIBOUW first » • Everything in 1 place at the same time • Neutral information Mix of • Producers, dealers, installers, merchants
BATIBOUW addresses your target audience • 71 000 professionals (including 4 280 architects)
BATIBOUW addresses your target audience • 229 000 consumers •
Real (re)constructors 47,2%
Renovation project 19,7%
Construction project
16,7%
No specific project 10,4%
Redecoration project
6,0%
Other 0%
•
10%
20%
30%
40%
50%
Specific (re)constructors 37,4%
40% 35% 30% 25%
22,8%
21,7%
20% 15%
11,6% 6,5%
10% 5% 0% The docks have started
Within 6 months
Within 12 months
Within 24 months
More then 24 months
Profile of the visitor 300 000 visitors, including 71 000 professionals Brussels 8,1% woman 40%
Abroad 1,2%
Wallonia 25,6% man 60%
Flanders 65,0%
44,6%
Older than 50 years 19,6%
Between 40 and 49 years old
18,5%
Between 30 and 39 years old
16,0%
Between 20 and 29 years old 1,4%
Younger than 20 years old 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
BATIBOUW offers : • Segmentation per sector • Each hall = fair on its own Sectors spread over 13 halls
Sectors spread over 13 halls P1: Outdoor finishing
P2: Furniture
Sectors spread over 13 halls P3: Interior design
P4: Materials for structural work II - Profiles - Tools
Sectors spread over 13 halls P5: Materials for structural work I P6: Floor Coverings & Fire places
Sectors spread over 13 halls P7: Plumbing
P8: Housing
Sectors spread over 13 halls P9: Domotica, lighting & plumbing
P10: Renewable energy & Sustainable construction
Sectors spread over 13 halls P11: Kitchens
P12: Heating, airco & ventilation
Sectors spread over 13 halls Patio: Palace of Advice / Banks
Astrid Hall: Media & Build-IT
National media campaign – PUBLIC • Magazines • Journals
National media campaign - PROFESSIONAL • Professional magazines
National media campaign – PUBLIC • • • •
Radio Television Web E-mailings
National media campaign – PUBLIC • Billboards in the street
Lots of promotional possibilities
Numerous associated activities • • • • • • •
Press conferences government Press conferences producers Lectures Workshops Meetings federations Celebrities But also…
During BATIBOUW‌ Build-IT 25 & 26 February 2016
-
ICT in the construction sector 45 000 professionals Astridhal
During BATIBOUW‌ Concept & Build for Students
-
All senior students (interior) architecture Pick-up and drop off of students with busses Lecture Information booths
During BATIBOUW… Belgian Building Awards •
•
An organisation of BATIBOUW in collaboration with Confederatie Bouw, Ik Ga Bouwen, Trends Top Bouw, de Orde van Architecten and architectura.be Ceremony of the Architecture Awards, the Innovation Award, the Design Award, the Trends Top Bouwgazellen and the International Award.
The BATIBOUW DO’s
-
Create an “experience” Involve the 5 senses
The BATIBOUW DON’Ts
BATIBOUW is: - low-cost - unique concept - directed at target groups - segmented - large-scale media campaign - lots of associated activities
Batibouw is for you !
BATIBOUW practical … • • • • • • •
The 25th of February till the 6th of March 2016 Brussels Expo Exclusive professional days: the 25th & 26th of February 2016 General public: the 27th of February till the 6th of March 2016 Nocturne: The third of March 2016 Tickets general public: € 12,5 Tickets professionals: € 40
Your contact: ILIAS KAVADIAS – I.KAVADIAS@BATIBOUW.COM – 0497 58 69 54 GRIET VANDENNEUKER – G.VANDENNEUKER@BATIBOUW.COM – 0490 19 39 10