Excerpts from Placement Section in the July 2011 Edition of EDUTECH
Net connect has brought net gains for aspirants of white collar jobs in lower-tier cities. Institutes are not only actively pursuing industry for placements, but also ensuring that top-of-the-line companies come knocking at the door of their campuses to hire the students. Technology has certainly effortlessly squeezed the universe into a ball. BY KAVITHA SRINIVASA
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yomesh Vashishth, a student of Jagannath Gupta Institute of Engineering & Technology, located in the Sitapura Industrial Area of Jaipur, had his sights set on the corporate world. His aspirations soared high and technology helped him make the transition. An internet product company provided the platform for him to connect with Birlasoft Technologies Ltd that fetched him a white-collar job. Vashishth represents the emerging breed of youth from lower-tier cities who go that extra mile to groom themselves into desirable blue-eyed candidates for the corporate world. Savvy educational institutions located in Tier II & III cities are also making calculated moves to help students like Vashishth overcome the hurdles of location and find placement in the top ranking organisations. Sure enough, a different kind of life is being orchestrated for such aspirants from small cities. Opportunities are backed by a focussed approach. CoCubes.com, an internet product company, headquartered in Gurgaon uses technology to help increase employment and employability for students. “We got students in locations like Orissa online in less than one week and connected them with firms like Accenture. We conducted over 300 such recruitment drives across the country; from Jabalpur in Madhya Pradesh to Lucknow in Uttar Pradesh down to Kerala in the south,” claimed Vibhore Goyal, Co-founder and Chief Technology Officer, CoCubes.com. The company shares SMS modules on CV writing. There is a log-in for students and colleges to share. They can also follow multinational companies (MNCs) on the platform. This year, CoCubes has partnered with several firms to deliver a concrete employment solution for third year engineering students.
However, with every student aspiring for a big ticket move, finding desirable placements becomes a problem, especially offline. “There are 20,000 colleges and five lakh companies – all wanting to get in touch with each other. Placement officers from Tier II and III cities travel to metros to meet HR managers who don’t have a clue about these institutions and are hence, not in a position to choose or reject one. This offline means of finding the right fit is inefficient in terms of cost and time consumed,” says Harpreet S. Grover, Co-founder and CEO, CoCubes.com. Full Article available on http://goo.gl/ZCczf