Part 5 Teaching strategic marketing

Teaching Strategic Marketing

PART 5

Many approaches exist in relation to teaching marketing from a strategic perspective. No one method offers a panacea, all have strengths and weakness. Tutors, students and practitioners all have many and varied ways of addressing issues related to teaching and learning. The author offers a problem-based learning (PBL) approach as one perspective. Experience suggests that this lends itself to teaching strategic marketing. PBLallows students to develop the correct balance of academic analysis and transferable skills, such as teamwork. Tutors should note that the companion website to this book will provide additional examples and support in relation to PBLas a teaching strategy.