Today's Discussion • What is STO?
• Stay at the top of growth wave with quality Token Development • Types of Security Token Offering (STO) • What
The
Future
Holds
For
Security
Token
Offerings • How to Market Your STO Successfully?
• The following are steps to market one’s STO effectively • Marketing of STO c o d e z e ro s . c
What is STO? STO stands for security token offering. It is a process similar to an ICO where an investor exchanges money for coins or tokens representing their investment. However, unlike ICOs, STO’s take it a step further and distribute tokens that fall under the status of securities. They are linked to an underlying investment asset in a way like stocks, bonds, real estate investment trusts (REIT) or other funds. As such, security token offerings distribute securities. These are tokens that are fungible, negotiable financial instruments with attached monetary value, like a part of property or company. c o d e z e ro s . c
Stay at the top of growth wave with Quality Token Development Security tokens are just a more flexible version of regular securities, only more efficient. They are cryptographic tokens that pay interest and dividends or shares profits to token holders based on an asset like shares, real estate or bonds. An enterprise or a startup will sell their digital asset- it’s cryptocurrency, to its investors and whomsoever supports the project financially. This sale of their cryptocurrency or a fraction of it will happen in a pre-decided currency form of USD, Euros or a cryptocurrency like bitcoin. This process will be followed by whitepaper creation and a pitch deck. Later on, after tokenomics of the cryptocurrency and smart contracts, a pre-STO landing page is created. This process comprises of STO solutions that we provide. c o d e z e ro s . c
Types of Security Token Offering (STO)
01. Equity Token
02. Debt Token
03. Real Assets Token c o d e z e ro s . c
What The Future Holds For Security Token Now that we have discussed so much about security tokens and know what we need to know about them, it Offerings is natural to wonder what the future holds for these currencies and security token offerings. Based on the speculations in the crypto market and views of industry experts, here’s a brief analysis of the future of security token offering in 2019 and beyond that.
Experts believe that the flexible nature of security tokens will enable companies to implement liquidity in their businesses by making their valuable components more liquid and tradable, which will, in turn, create new investment opportunities. Other startups and organizations are simply leveraging the blockchain feature of Security Token Offerings to expand their fundraising capabilities beyond a specific
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How to Market Your STO (Security Token Offering) Successfully Prepared by Codezeros Technology
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How to Market Your STO Successfully? Before the advent of the Initial Coin Offering (ICO) the Initial Public Offering (IPO) was the best way to raise capital for a company or monetize the investments of the founding partners of the company or the private equity investors. Then ICOs rose into prominence and have seen significant growth. In the first quarter of 2018 ICOs managed to make more capital than all the ICOs did in the whole year of 2017. Unfortunately, ICOs have an iffy success rate. 48% of all the ICOs in 2017 were successful. An unfortunate side-effect of ICOs was the growth of many illicit ICOs that defrauded many potential investors and smeared ICOs for a good, long while. There is a new shift in paradigms happening right
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The following are steps to market one’s STO effectively Preparation for Before sale of the security the the STO token can begin, several issues need to be handled.
Pre STO At this stage, you should be making your STO a very enticing proposition for investors.
STO Launch Stage At the time of your STO’s beginning, you must have some kind of buzz going on about you and your token.
Post STO At this point, your work is mostly done, and your security token is ready for sale. There are only a few things left to do here. c o d e z e ro s . c
Marketing of STO Before you can start marketing your STO, your token must be fully compliant with the regulations and guidelines of the particular region the token is being offered in. Also, you must be aware of the fundamentals and the numerous mechanisms involved to achieve proper
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