BUT I'M NOT DEAD YET by breaktheyolk

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DEDIC ATED TO T H E FOL KS W HO G AV E M E M Y G E NES A ND BOUG HT M E M Y J E A NS.

BUT I'M NOT DEAD YET: SELECTED LIFE WOR KS OF CODY M A EMORI

BUT I’M NOT DEAD YET THE BEGINNING OF CODY MAEMORI’S JOURNEY

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TABLE OF CONTENTS

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IT CAME IN A FLASH A FOREWORD INTO MY JOURNEY

BASTARD ALE LESSONS LEARNED IN PACKAGING 3

HIGH ON NIKE LESSONS LEARNED IN PRINT 2

MEET ZEKE

LESSONS LEARNED IN PACKAGING 2

WHO’S NEXT? LESSONS LEARNED IN IDENTITY 2

GET AWAY

LESSONS LEARNED IN TYPOGRAPHY 4

SAVE YOURSELF LESSONS LEARNED IN PRINT 1

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KING OF BRIE

LESSONS LEARNED IN PACKAGING 2

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FRO-YO FUN

LESSONS LEARNED IN IDENTITY 2

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ON TARGET

LESSONS LEARNED IN PACKAGING 4

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THANK YOU

TO THOSE WHO HELPED ALONG THE WAY

T A B L E OF CO N T E N TS

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FOR EWORD IT C A M E IN A F L A SH

IT CAME IN A FLASH A FOREWORD INTO MY JOURNEY

YOU SHOULD KNOW UP FRONT THAT THIS IS AN UNFINISHED BOOK, FOR THE PAGES THAT FOLLOW ARE MERELY A CHAPTER OF MY JOURNEY.

WHEN I GATHERED MY PROJECTS TO MAKE THIS PORTFOLIO, I WAS FLOODED WITH SIX YEARS WORTH OF ACADEMIC MEMORIES. IN A SUDDEN FL ASH, I HAD SEEN MY ENTIRE LIFE AS A DESIGNER. THIS WAS THE KIND OF FL ASH ONE MIGHT EXPECT TO SEE ONLY IN A CLOSE ENCOUNTER WITH DEATH. IN THE CRE ATION OF THIS ARTICLE I WAS REMINDED OF ONE THING: WHILE THESE PAGES ARE MEANT TO TELL MY STORY, THERE IS ONLY THE BEGINNING OF A STORY TO TELL. I MEAN… LET’S BE HONEST— NO 22 YE AR OLD SHOULD EVER HAVE 200 PAGES DEDICATED ENTIRELY TO THEMSELVES. MY TIME AS A DESIGNER HAS ONLY JUST BEGUN. THERE ARE STILL QUESTIONS TO BE ASKED, MISTAKES TO BE MADE, AND LESSONS TO BE LEARNED IN THE ROAD AHEAD. BUT FORTUNATELY, I AM NOT DEAD YET.

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WHAT DOES THE DEVIL LIKE ON A HOT DAY?

PACK AGING 3 A R RO G A N T B A STA R D

NOV 11, 2012 – DEC 20, 2012

AND OTHER LESSONS LEARNED IN PACKAGING 3 GUIDED BY TOM MCNULTY.

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AN ICE COLD

BASTARD ALE IN ORDER TO RE VITALIZE ARROGANT BASTARD FOR A NEW GENERATION, POP CULTURE’S MOST DEVILISH ICONS WERE EMPLOYED TO BE THE FACE OF A COMPANY THAT DEEMS ITS CONSUMERS AS “NOT WORTHY”. IN ADDITION ST YLIZED T YPE TREATMENTS BRING THE BRAND’S VOICE TO THE FOREFRONT OF THE PACK AGE , WHILE ACCENTS OF RED AND GOLD HELP MAINTAIN THE BEER’S MENACING AND PREMIUM FEEL .

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PAC K AGING 23 CH A RAT ROROU G A NLTETT B A STA IDENTITY E RD

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BU T I'M N O T D E A D Y ET: SEL ECT ED LIF E W OR K S OF CODY M A E M OR I

PAC K AGING 23 CH A RAT ROROU G A NLTETT B A STA IDENTITY E RD

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PRINT 2 NIK E F LY K NITS

SEP 8, 2012 – DEC 20, 2012

WHERE DOES YOUR MIND RUN TO? AND OTHER LESSONS LEARNED IN PRINT 2 GUIDED BY ESZTER CLARK.

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ANYWHERE WHEN YOU’RE

HIGH ON NIKE TO PROMOTE NIKE’S FLYKNIT RUNNING SHOES, A CAMPAIGN WAS DEVELOPED TO DEPICT THE PATH OF A RUNNER REACHING HIS HIGH. VIBR ATING PAT TERNS BRIDGE THE GAP BET WEEN CONSCIOUSNESS AND THE UNKNOWN DREAM STATE KNOWN AS “RUNNER’S HIGH”. DYNAMIC CROPPING AND SUSPENDED IMAGERY FURTHER TARGET THE INTELLECT OF THE RUNNER AND DEPICT THE WORLD THROUGH HIS EYES.

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KEEP RU

FURTHER

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UNNING

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KEEP RU

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UNNING

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PACK AGING 2 ZE K E’S D ELI

MAR 8, 2012 – MAY 12, 2012

WHO HAS THE BEST TASTING PASTRAMI IN TOWN? AND OTHER LESSONS LEARNED IN PACKAGING 2 GUIDED BY CHRISTINE GEORGE.

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TO FIND OUT YOU SHOULD

MEET ZEKE UPON RESE ARCH, IT WAS DISCOVERED THAT THE AVER AGE AGE OF A JEWISH DELICATESSEN CUSTOMER IS OFTEN JOKED AS BEING “DECE ASED”. WITH THIS IN MIND, A NEW DELI WAS IMAGINED TO TARGET A NEW GENER ATION OF DINERS. THE BRAND’S STAMP WAS DEVELOPED TO UNIF Y A DIVERSE PRODUCT LINE. MEANWHILE CREAM AND CRAFT PAPERS CAPTURE THE RUSTIC TRADITIONS OF THE JEWISH DELI.

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PAC K AGING 2 Z E K E’S D E LI

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IDENTITY 2 CH AT ROU L ETT E

SEP 8, 2012 – OCT 20, 2012

WOULD YOU TAKE CANDY FROM A STRANGER? AND OTHER LESSONS LEARNED IN IDENTITY 2 GUIDED BY ANDREW CAMBOURIS.

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YOU WOULD IF YOU KNEW

WHO’S NEXT CHATROULETTE IS A VIDEO-CHATTING SITE WHERE USERS ARE PAIRED WITH A RANDOM STRANGER, AND SOMETIMES CRUDE IMAGERY. WITH THE SITE’S BRAND EQUIT Y BEING ANONYMIT Y AND SUSPENSE, THE LOGO IS MEANT TO REPRESENT THE ANTICIPATION OF T WO PARTIES ROTATING INTO A COMMON PL ACE. THE MASK-INSPIRED LOGO ALSO PROVIDES THE USER WITH A NEW IDENTIT Y TO TAKE ON WHOEVER’S NEXT.

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IDE N TIT Y 2 CH AT RO U L ET T E

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BRAND LETTERS

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TYPOGR APHY 4 G ET A W AY

FEB 1, 2013 – MAY 20, 2013

NO MORE QUESTIONS THIS TIME. ANSWERS ONLY. AND OTHER LESSONS LEARNED IN TYPOGRAPHY 4 GUIDED BY ARIEL GREY.

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TYPOGR APHY 4 G ET A W AY

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IT’S ABOUT TIME YOU

GET AWAY “GET AWAY” IS A CONFERENCE HELD IN BORA BORA WHERE DESIGNERS ARE WELCOME TO SPEND THREE DAYS DOING NOTHING BUT ENJOYING PARADISE. THIS CONFERENCE CONFIRMS THAT SOMETIMES TRUE INNOVATION COMES WHEN ONE STEPS AWAY FROM A COMPUTER. A T YPEWRITER FACE WAS DE-FR AGMENTED TO SHOW THE ADJUSTMENTS OF THE WORKING MINDSET IN A NEW TROPICAL ENVIRONMENT.

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TYPOGR APHY 4 G ET A W AY

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TYPOGR APHY 4 G ET A W AY

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WHO DO YOU PRAY TO?

IDENTITY 2 CH AT ROU L ETT E

MAY 20, 2012 – JUN 9, 2012

AND OTHER LESSONS LEARNED IN PRINT 1 GUIDED BY TROY ALDERS.

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PRINT 1 A IDS P OST E R

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WHY DON’T YOU JUST

SAVE YOURSELF REGARDLESS OF ONE’S BELIEFS, WHENEVER ONE MAKES A L ARGE MISTAKE IN LIFE IT SEEMS AS IF PR AYERS HOLD ANSWERS. TO TACKLE THE AIDS PANDEMIC, A UNIVERSAL SYMBOL WAS FOUND IN RELIGION TO GROUND THE ISSUE AS A RE AL WORLDWIDE PROBLEM. S TR ADDLING THE LINE OF CONTROVERSY AND ENLIGHTENMENT, THIS POSTER MEANS TO RAISE AWARENESS AND SPARK CONVERSATIONS ON PREVENTION.

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PACK AGING 2 ROUZ A IR E

FEB 2, 2012 – MAR 10, 2012

HOW LONG DOES A KING LIVE? AND OTHER LESSONS LEARNED IN PACKAGING 2 GUIDED BY CHRISTINE GEORGE.

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NOT AS LONG AS THE

KING OF BRIE WITH A TITLE LIKE “KING OF CHEESES”, ROUZAIRE’S REBRAND REFLECTS A SENSE OF ROYAL HERITAGE AND QUALIT Y. AGED EMBELLISHMENTS SUCH AS THE CROWNS AND FLOURISHES WERE DRAWN TO PROVIDE THE BRAND WITH STRONGER PERSONALIT Y AND CAPTURE THE APPEAL OF A HIGH END MARKET. A DEEP ROYAL BLUE WAS BRUSHED WITH GOLD TO FURTHER THE IDEA OF TRADITION AND ROYALT Y.

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PACK AGING 22 CH ROUZ IR EL ETT E IDENTITY ATAROU

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IDENTITY 2 YO G OR IN O

NOV 12, 2012 – DEC 20, 2012

WHO SAYS IT’S JUST DESSERT? AND OTHER LESSONS LEARNED IN IDENTITY 2 GUIDED BY ANDREW CAMBOURIS.

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WHOEVER HASN’T TASTED

FRO-YO FUN IN A MARKET POPUL ATED WITH PL AYFUL COLORS AND FRUIT DRIVEN DESIGN, YOGORINO STANDS OUT FROM THE T YPICAL FROZEN DESSERT. SPECIALIZED IN ONE FL AVOR OF PROBIOTIC RICH YOGURT, THE LOGO CAPTURES THE WIREFR AME-LIKE PROCESS OF BUILDING YOUR PERFECT SCOOP. TARGETING A MORE MATURE AUDIENCE, A BLUE PAL ATTE HIGHLIGHTS THE REFRESHING AND FUNDAMENTAL TRAITS OF YOGORINO.

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GORINO 3

FEEL THE GOOD Enjoy the Probiotic Health Provided By Unstrain ed Italian Y ogur t

ngs

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IDENTITY 2 YO G OR IN O

HOW TOO YOGORINO 1

CHOOSE A SIZE

PICK A TOPPING

FEEL THE GOOD

Same C up, Different End Dete rmines a Small f rom a Big Fil l

One, Two, Or Three of Our Prem ium Ar tisa n Toppings

Enjoy the Probiotic Health Provided By Unstrain ed Italian Y ogu

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IDENTITY 2 YO G OR IN O

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C: 7 0 M: 15 Y: 1 5 K: 0

C: 30 M: 0 Y: 30 K: 0

C: 10 0 M: 75 Y: 3 5 K: 2 5

C: 85 M : 40 Y: 0 K: 0

C: 9 5 M: 65 Y: 0 K: 0

C: 60 M: 0 Y: 35 K:023 0

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WHAT COULD YOU DO WITH TEN HANDS?

PACK AGING 4 G ROU P PRO J ECT

FEB 1, 2013 – MAY 20, 2013

AND OTHER LESSONS LEARNED IN PACKAGING 4 GUIDED BY MICHAEL OSBORNE.

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YOU COULD STAY

ON TARGET WHEN TASKED TO DEVELOP A HIGH-END STORE FOR TARGET TO COMPETE WITH WILLIAM SONOMA AND CR ATE&BARREL , THE AERO BRAND WAS BORN. CATERING TO URBAN PROFESSIONALS, AERO’S IN HOUSE BRANDS SIMPLIF Y THE EVERYDAY NEEDS OF THE CONSUMER WHILE IT’S STAND ALONE BRANDS E XPOSE AND TARGET THEIR WANTS. ABOVE ALL THE BR AND IS PROGRESSIVE, INTERACTIVE, AND PERSONAL .

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DEPARTMENT:

Cook

Bath

TARGET AUDIENCE:

Working Professionals (All ages)

USP:

The interactive kitchen

Clarity of honest body products

DEPARTMENT:

Food

Baby

TARGET AUDIENCE:

Working Professionals (All ages)

Families (All ages)

USP:

Farm to table freshness

Baby items to be proud of

PACK AGING 4 G ROU P PRO J ECT

DEPARTMENT:

Luxury Dessert and Glassware

Outdoor Equipment

TARGET AUDIENCE:

Females 30-45

City-living Men 20-35

USP:

Imported fine quality goods

Outdoor tools with an urban edge

DEPARTMENT:

Men’s Grooming

Fitness and Health

TARGET AUDIENCE:

Professional Men 30-55

Men and Women 25-45

USP:

USP: Fitness with spa qualities

The mystery of sex appeal

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TO A LL WHO HELPED TH A N K YOU

THANK YOU

TO THOSE WHO HELPED ALONG THE WAY

THE ONES WHO GOT ME GOINGMS. CHEE, MS. KITAGAWA THE ONES WHO MADE HAWAII HOMEALYSSA, FRANCIS, WENDY SARAH, SAM, JASON, GARY, JOJO THE ONES WHO GOT MY FOOT IN THE DOOR MICHAEL, ALICE, AKIRA THE ONES WHO PASSED ON THEIR KNOWLEDGETOM MCNULT Y, ARIEL GREY, ESZTER CLARK, CHRISTINE GEORGE, ANDREW CAMBOURIS, TROY ALDERS, ROGER MULLER THE ONE THAT HAS THE MOST PATIENCEMARY SCOTT THE ONE THAT I FLOP ON THE DOCKS WITHCESAR THE ONE THAT I WOULD NEVER DO IT WITHARA THE ONES WHO FLEW TOO HIGHTERRY, INDICA, JESS, RACHEL THE ONES THAT REALLY KNOW THEIR STUFFPAIGE, LANCE AND THE ONES WHO WERE THERE FROM DAY 1MOM & DAD, CHELSEA, JAKE, GRAMS, GRANDMA & GRANDPA, AUNT Y PAT, MADDIE

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TO A LL WHO HELPED TH A N K YOU

08 08 12

T H A N K YO U.

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BIOGRAPHY CELL: 808 277 0861 EMAIL: camaemori@gmail.com SITE: Codymaemori.com TYPEFACES, (not fonts) Helvetica Neue Courier New PAPER STOCK Text: 100# Finch Fine ID Text Stock End Pages: Black construction Paper PRODUCTION CREDITS SoftwareAdobe Bridge CC Adobe Illustrator CC Adobe InDesign CC Adobe Photoshop CC CameraCanon EOS T2i PrinterHP Indigo 5500 OTHER IMPORTANT THINGS SchoolAcademy of Art University CourseSenior Portfolio InstructorMary Scott Design & SettingCody Maemori CopyCody Maemori PhotographyPaige Hermrick PrintingGiant Horse Printing 1336 San Mateo Ave. San Francisco CA 94080 BindingThe Key Printing & Binding 5851 Ocean View Dr Oakland, CA 94618

COPYRIGHT ÂŠ2013 Cody Maemori No part of this publication can be reproduced without expressed permission from the very much living Cody Maemori

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