Take Note by Cody Moore

TAKE NOTE Selected Works of Cody Moore

| SE L ECT ED WORKS OF CODY MOORE |

| TAKE NOTE |

CODY MOORE 916.295.9122 www.themoorethemerrier.co cody.moore500@gmail.com ACADEMY OF ART UNIVERSITY 79 New Montgomery Street San Francisco, CA COURSE Senior Portfolio INSTRUCTOR Mary Scott, Executive Director

Table of Contents

Project 8

Project Box Dog Bikes Brand Design

Project 40

Outing Web & Print Design

104

Thug Kitchen Mobile App Design

Project Travis Maddie Lookbook Design

Project 158

Project Champions Tour Brand Design

Project 122

RE•SF Mobile App Design

Project Carnivore Cookies Package Design

Project 72

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From “S” to X Book Design

Project Gardenia Package Design

170

Moshe Safdie Print & Web Design

Man’s Best Friend Sells Bikes

PROJECT Box Dog Bike Shop Rebrand

SOLUTION To redirect the focus of the brand back to the friendly nature of the shop. The owners of the store all work in the shop, and know all of the local, loyal customers by name which is a rarity nowadays, especially in the heart of the city. The shop is located in the center of the Mission District and caters to the dedicated bikers in the area. The solution was to convey the friendly, local aspects of the store and bring these aspects to the forefront of the brand to emphasize these qualities of the shop.

OBJECTIVE To rethink the Boxdog Bike Shop brand system. Apply the rebrand to the shop and various applications and promotional materials that create a strong, cohesive brand system.

| BOXDOG BIKE SHOP BRAND R EDE S IGN |

CATEGORY Branding Packaging Print Design Typography Web / Mobile

COURSE Branding Strategies INSTRUCTOR Thomas McNulty TYPEFACE USED Proxima Nova

COMPONENTS Logo Design Brand Applications Stationery System

| BOXDOG BIKE SHOP BRAND R EDE S IGN |

| BOXDOG BIKE SHOP BRAND R EDE S IGN |

PACIFIC BICYCLE

MISSION BICYCLE So long, competitors!

| | | BOXDOG BIKE SHOP BRAND R EDE S IGN |

PERFORMANCE BICYCLE

MIKES BIKES

| BOXDOG BIKE SHOP BRAND R EDE S IGN |

3 Bins, 1 App

PROJECT RE•SF Mobile App Design

SOLUTION San Francisco has a goal of having zero waste as a city by the year 2020. In an effort to reach this goal, all restaurants in the city have multiple bins to dispose of waste in, and they can be quite confusing at times. RE•SF is an effort to fill that void. The app seeks to clarify which bins different categories of trash items belong, and streamline the process of disposing of these items. The user then has the ability to order toxic waste pickup through the app, and find the nearest recycling centers in their vicinity. Recycling information can also be found in the app, as well as information about trouble items that are hard to figure out how to dispose of.

OBJECTIVE To design a mobile app for San Francisco residents that will help them transition to a zero waste lifestyle in the year 2020.

| RE• SF MOBILE APP D E SIG N |

CATEGORY Branding Packaging Print Design Typography Web / Mobile

COURSE Graphic Design 3 INSTRUCTOR Matt David TYPEFACE USED Lubalin Graph

COMPONENTS iPhone Application Invision Mockup

| RE• SF MOBILE APP D E SIG N |

| RE• SF MOBILE APP D E SIG N |

PROCESS

| RE• SF MOBILE APP D E SIG N |

| RE• SF MOBILE APP D E SIG N |

| RE• SF MOBILE APP D E SIG N |

Cookies of a Different Breed

PROJECT Carnivore Cookies Package Design

OBJECTIVE To design packaging for a fictional brand of cookies that have different kinds of meat baked inside them. The cookies come in packs of 3, with 3 different varieties and one specialty item of cookie dough that is meant to be bought and baked at home.

CATEGORY Branding Packaging Print Design Typography Web / Mobile

COURSE Package Design 2 INSTRUCTOR Gina Chang TYPEFACES USED Clarendon DIN Schrift

COMPONENTS 3 Cookie Varietals 1 Specialty Item

| CARNIVORE COOKIES PACKAGE DE S IGN |

SOLUTION To brand the bakery with a masculine and bold feel to bring forward the rough and hardy aspect of the cookies they sell. Since the bakery is called Carnivore Cookies, a bear illustration is integrated with a bold logomark, and minimal typography to let the illustration come to the forefront. The structures themselves were inspired by a butcher shop, with the cookies being wrapped in butcher paper and then enclosed in a belly band that includes all of the necessary information on the outside of the package. The butcher paper then doubles as a plate to eat the cookies off of, with graphics on the inside of the paper to create an experience out of unwrapping and eating the cookies.

| CARNIVORE COOKIES PACKAGE DE S IGN |

| CARNIVORE COOKIES PACKAGE DE S IGN |

| CARNIVORE COOKIES PACKAGE DE S IGN |

| CARNIVORE COOKIES PACKAGE DE S IGN |

| CARNIVORE COOKIES PACKAGE DE S IGN |

| CARNIVORE COOKIES PACKAGE DE S IGN |

| CARNIVORE COOKIES PACKAGE DE S IGN |

Another Trendy Magazine

PROJECT Outing Online Magazine Design

SOLUTION The magazine was named Outing, and a simple yet distinct wordmark was created to give the magazine a contemporary feel. The magazine was to release 2 issues per year, all delving into different or unknown outdoorsy areas throughout California. The issue designed for the project was an issue on the San Francisco Bay Area which included features on Angel Island, Mount Tamalpais, and local San Francisco surf spots. The posters were an additional item that would be available for purchase by the reader, and brought parts of the magazine into print form.

OBJECTIVE Design an outdoor magazine thatâ&#x20AC;&#x2122;s based online, and a poster series to accompany it.

| OUTING ONLINE M AGA Z INE |

CATEGORY Branding Packaging Print Design Typography Web / Mobile

COURSE Graphic Design 2 INSTRUCTOR Andrew Johnson TYPEFACES USED Avenir Baskerville

COMPONENTS Online Magazine 2 Poster Series

| OUTING ONLINE M AGA Z INE |

| OUTING ONLINE M AGA Z INE |

| OUTING ONLINE M AGA Z INE |

| OUTING ONLINE M AGA Z INE |

| OUTING ONLINE M AGA Z INE |

| TAKE NOTE |

MT. TAMALPAIS STATE PARK TRAIL MAP Northern California Issue 3

TAMAL PAIS STATE PARK Pantoll Campground

Stinson Beach

Steep Ravine Environmental Campgound

| SE L ECT ED WORKS OF CODY MOORE |

Fern Creek Trail

The Fern Creek Trail is perhaps Mt. Tam’s most famous hiking trail. The trial begins at the Mountain Home Inn and ends at the East Peak Summit, which is 6 miles round trip. The hike to this point has a 1,300-foot elevation gain, but it is more than worth it to keep going the extra .3 miles up the Summit Trail to the top of Mt. Tamalpais.

PARK INFORMATION HOURS OF OPERATION 7:00 AM – sunset year round

PARK OFFICE TELEPHONE (415) 388-2070

HIKING TRAIL PARK BOUNDARY PERIMETER ROAD CAMPGROUND VIEWPOINT

Outing Since 2000 outing.com

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ANGEL ISLAND STATE PARK TRAIL MAP

ANGEL ISLAND STATE PARK

Northern California Issue 3

China Cove

Ayala Cove

Nort

Ferry

rail ge T

h Rid

Point Stuart

Summit of Mt. Livermore

Tr a

Fort Mcdowell

Camp Reynolds

bli Pu No cess Ac

Alcatraz Gardens

Take the Sunset trail from the Visitors Center to the Summit of Mt. Livermore. When descending from the summit, take the North Ridge Trail which is a more gradual descent than the Sunset Trail. The North Ridge Trail takes you back to Ayala Cove, the Visitors Center and the ferries.

PARK INFORMATION HOURS OF OPERATION 8:00 AM â&#x20AC;&#x201C; sunset year round

PARK OFFICE TELEPHONE (415) 435-3544

Outing Since 2000 outing.com

HIKING TRAIL PARK BOUNDARY PERIMETER ROAD VISITOR CENTER

| OUTING ONLINE M AGA Z INE |

Point Blunt

Nike Missile Base

PGA Pros With AARP Dues

OBJECTIVE To rethink the Champions Tour brand system. The Champions Tour is a branch of the Professional Golfers Association (PGA), and has had a long and illustrious history dating back to 1980. The tour, since it is strictly for professionals over the age of 50, has had the reputation of being a dull PGA Tour. The goal of the rebrand was to revive and modernize the brand to bring a more lively feel to the tour.

PROJECT PGA Champions Tour Rebrand

SOLUTION The logo itself needed to be revived so that it could resonate both with the loyal fans of the tour, as well as younger followers of the PGA Tour. There is a great amount of history with the Champions Tour that had to be kept through previous brand equity, while still attempting to elevate the brand and align it more with the PGA Tour and other competing tours.

| PGA CHAMPIONS TOUR REB R AND |

CATEGORY Branding Packaging Print Design Typography Web / Mobile

COURSE Branding Strategies INSTRUCTOR Thomas McNulty TYPEFACE USED PMN Caecilia

COMPONENTS Logo Design Stationery System Brand Applications

| PGA CHAMPIONS TOUR REB R AND |

| PGA CHAMPIONS TOUR REB R AND |

| PGA CHAMPIONS TOUR REB R AND |

| PGA CHAMPIONS TOUR REB R AND |

| PGA CHAMPIONS TOUR REB R AND |

COAT OF ARMS

6 DIAGONALS

The rounded oval shape of the mark is inspired by the crest shape of a Coat of Arms, designed to bring a sense of heritage and history to the PGA Champions Tour.

The 6 diagonals inside the crest are a reference to the 6 tours under the PGA Tour name.

The brand colors were derived from the previous Champions Tour Logos, with slight tweaks to the blue and red, to keep some continuity to the brand throughout the redesigns.

TYPOGRAPHY

The slab serif used, PMN Caecilia, was chosen to draw a parallel both between both the PGA Tour logo, and the first Champions Tour logo, which both used the slab serif Clarendon.

| PGA CHAMPIONS TOUR REB R AND |

COLOR CHOICES

| SE L ECT ED WORKS OF CODY MOORE |

| TAKE NOTE |

1980–2002

2002–2015

First Logo Design

First Logo Under the “PGA Champions Tour” Moniker

Based on PGA Tour Logo

Second logo iteration for the Senior PGA Tour

| PGA CHAMPIONS TOUR REB R AND |

2015–Forward Second Logo Design for the PGA Champions Tour

| PGA CHAMPIONS TOUR REB R AND |

| PGA CHAMPIONS TOUR REB R AND |

| PGA CHAMPIONS TOUR REB R AND |

| PGA CHAMPIONS TOUR REB R AND |

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| PGA CHAMPIONS TOUR REB R AND |

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A F**king Wake-Up Call

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PROJECT Thug Kitchen App Design

SOLUTION Thug Kitchen is a cookbook with attitude, and the applications to accompany it needed to be the same. The iPhone app was designed for the user in the grocery store or in the home thinking of a meal to cook. The barcode scanner is the main function of the app, which would be used in the store to scan grocery items and the app would show all of the Thug Kitchen Recipes that include that ingredient. The iPad app, on the other hand, was designed to be used in the kitchen where the recipes and cooking instructions are the main function of the app. Both incorporate elements from the book itself, which gives the apps a raw look with a bold attitude.

OBJECTIVE To bring the Thug Kitchen Cookbook to a mobile platform on the iPhone and iPad.

| THUG KITCHEN APP DE S IGN |

CATEGORY Branding Packaging Print Design Typography Web / Mobile

COURSE Visual Systems 1 INSTRUCTOR Megumi Kiyama TYPEFACES USED ITC Officina Serif Trade Gothic

COMPONENTS iPhone Application iPad Application Invision Mockups

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| THUG KITCHEN APP DE S IGN |

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| THUG KITCHEN APP DE S IGN |

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| THUG KITCHEN APP DE S IGN |

PROCESS

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| THUG KITCHEN APP DE S IGN |

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MOTHERF***IN

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| THUG KITCHEN APP DE S IGN |

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| THUG KITCHEN APP DE S IGN |

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| THUG KITCHEN APP DE S IGN |

There’s an app for that.

SCAN MY SH*T

App Icon

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Play Well, Look Better

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PROJECT Travis Maddie Lookbook Design

OBJECTIVE Travis Mathew is a premier golf apparel brand catered towards the young male golfer. This project was to design a lookbook for a fictional line of golf womens-wear by Travis Mathew, along with a series of accompanying posters. SOLUTION The name of the womens-wear line was aptly named Travis Maddie to give the line a fresh platform, under the Travis Mathew brand. The lookbook incorporates elements of the Travis Mathew Brand but with a strong, feminine spin. Abstract, fine art elements were used as a fresh way to bring color to the system and liven up the clothing being showcased in the book. The whole book also has a satirical tone, poking fun at the â&#x20AC;&#x153;gentlemanlyâ&#x20AC;? history of golf, ensuring Travis Maddie makes an impression when released.

| TRAVIS MADDIE L OOK B OOK |

CATEGORY Branding Packaging Print Design Typography Web / Mobile

COURSE Visual Systems 2 INSTRUCTOR Eszter Clark TYPEFACES USED Avenir Lyon Nitti PX

COMPONENTS 15 Spread Lookbook 4 Poster Series

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| TRAVIS MADDIE L OOK B OOK |

| SE L ECT ED WORKS OF CODY MOORE |

| TAKE NOTE |

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NIKE ABACUS LULU LEMON TRAVIS MADDIE So long, competitors!

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| TRAVIS MADDIE L OOK B OOK |

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| TRAVIS MADDIE L OOK B OOK |

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Aliens Love Talk Radio

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OBJECTIVE To design a system for a conference 10-20 years in the future, about communication between planets via X-Rays rather than radio waves. The system is based around the book which is the center of the conference, and is extended to a poster and mobile ticket badge which would be used to enter the event.

PROJECT Futuristic Conference Book Design

SOLUTION Since the conference is about communication with other planets via the radio waves that we send out into the universe everyday, the book is centered around how that possible communication would play out, in a visual form. Coded typography is paired with analytic notes and equations to give the impression of decoding radio waves. Abstract wave forms are used to accentuate the idea of X-Rays in the future to communicate.

| FROM “S” TO X |

CATEGORY Branding Packaging Print Design Typography Web / Mobile

COURSE Typography 4 INSTRUCTOR Ariel Grey TYPEFACES USED Metronic Pro NB International Pro Nitti PX Signal

COMPONENTS 56 Page Conference Book 24” x 36” Poster Mobile Phone Ticket Badge

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| FROM “S” TO X |

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| FROM “S” TO X |

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RADIO WAVES

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X-RAYS | FROM “S” TO X |

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| FROM “S” TO X |

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| FROM “S” TO X |

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Fragrant Flowering Plants

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PROJECT Gardenia Package Design

SOLUTION Parallel is a fictional store that my group and I created for this packaging project. The store sells products from multiple categories in the home goods market, at a high price point. Parallel would also sell products under multiple private label brand names, one of those being Gardenia. Gardenia is a topshelf gardening line aimed at the older homeowners that would shop at Parallel, that look for quality products as opposed to lower price points. This line was designed minimally, given the products are of a quality where no frills or extra design elements were needed to sell a product. The design solution is typographically based, giving the consumer the necessary information needed, nothing more and nothing less. Our group found this solution elevated the line to a place where a possible consumer would feel comfortable paying more money for a product that they knew was of a high quality.

OBJECTIVE To design packaging for a private label brand that is sold solely in the home good store, Parallel.

| GARDENIA PACKAGE DE S IGN |

CATEGORY Branding Packaging Print Design Typography Web / Mobile

COURSE Package Design 4 INSTRUCTOR Michael Osbourne TYPEFACES USED Lyon Display Lyon Text

COMPONENTS Individual Seed Pods Set of Three Pots Three Hand Tool Boxes Three Herbs Five Seed Packets

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| GARDENIA PACKAGE DE S IGN |

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| GARDENIA PACKAGE DE S IGN |

| SE L ECT ED WORKS OF CODY MOORE |

| TAKE NOTE |

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PERSONABLE ORDERLY ORGANIC CONTEMPORARY REFINED TIMELESS Keywords

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| GARDENIA PACKAGE DE S IGN |

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| GARDENIA PACKAGE DE S IGN |

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Rethinking the Apartment Building

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PROJECT Moshe Safdie Conference Design

SOLUTION Moshe Safdie is a contemporary architect that specializes in modular high-rise complexes. His design aesthetic is extremely geometric, which results in a fractal exterior of his buildings so that light is able to permeate to each part of the structures. He believes this is the way to design apartment complexes for the future, so as to bring the feeling of a family home to the apartment unit. These complexes are mini villages with dozens of floors, with not only apartment units but shops and open areas throughout. The solution to translating Safdie’s ideas to a brochure was to emphasize his modular and fractal aesthetic, in a colorful way to bring forward the idea of light and air flowing organically through these geometric forms. Scale was also a large part of the solution, since Safdie’s complexes are huge in size. This solution was then applied to a website and poster to promote the conference.

OBJECTIVE To design a system for a conference based on the thinking of world renowned architect, Moshe Safdie.

| MOSHE SAFDIE CON FER E NCE |

CATEGORY Branding Packaging Print Design Typography Web / Mobile

COURSE Visual Systems 1 INSTRUCTOR Megumi Kiyama TYPEFACES USED Nitti Grotesk Nitti PX

COMPONENTS 30 Page Brochure 18” x 24” Poster Website

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-MOSHE SAFDIE

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| MOSHE SAFDIE CON FER E NCE |

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MOSHE SAFDIE

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ENOUGH RAW MATERIALS FROM THE EARTH TO SUSTAIN SUBURBIA.

| MOSHE SAFDIE CON FER E NCE |

AND UNSUSTAINABLY, THEN IT WILL NOT BE LONG UNTIL HUMANITY FINDS THAT IT CANNOT EXTRACT

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| MOSHE SAFDIE CON FER E NCE |

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| MOSHE SAFDIE CON FER E NCE |

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Logos and Such

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PROJECT Logomarks Iâ&#x20AC;&#x2122;ve Designed Over the Past 5 Years

OBJECTIVES Various.

SOLUTIONS Get to work.

| L O GOS |

CATEGORY Branding Packaging Print Design Typography Web / Mobile

COURSE Various INSTRUCTOR Various TYPEFACES USED Various

COMPONENTS Inspiration Contemplation Sleep Deprivation

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DEDICATION To My Family

THANK YOU For supporting me in whatever endeavor I have taken on. Whether it was when I wanted corn rows like Allen Iverson, or wanted to come to San Francisco to study design and play collegiate golf. I never once doubted that you had my back, and for that I am forever grateful. Thank you.

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SCHOOL Academy of Art University COURSE Senior Portfolio

DESIGNER Cody Moore

INSTRUCTOR Mary Scott

EMAIL cody.moore500@gmail.com WEBSITE www.themoorethemerrier.co TELEPHONE 916.295.9122 ADDRESS 3180 Halyard Way Elk Grove, CA 95758

BOOK BINDERY/DIEMAKER The Key Printing & Binding 1934 Park Boulevard, Suite A Oakland, CA 94606

Black Vellum

TEXT STOCK French Fine 100lb. SOFTWARE Adobe Creative Cloud LiveSurface Context PHOTOGRAPHY Cody Moore FONT Courier Medium

| C OL O PHO N |

COVER STOCK CM Arrestox