Brand Book by Coenraad

NISSAN

sample logo

BRANDBOOK

NISSAN SOUTH AFRICA LEARNING ACADEMY

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

WHY

T H E B R AND D IREC T ION S? How we think, speak and look is key to conveying what the Nissan Learning Academy is all about. Imagery, tone and messages must all work in tandem in order to project a clear, powerful brand. To do this, we must:

convey our unique brand promise to stand apart from the competition be relevant and connect with our audience deliver all materials with consistency and clarity The brand guidelines in this manual are more than just a set of directions. Their consistent use defines our brand.

ÂŠ 2014 Nissan South Africa

NISSAN SOUTH AFRICA â&#x20AC;&#x201C; LEARNING ACADEMY | BRANDBOOK

CORE ELEMENTS

NISSAN

sample logo

logo – rationale logo – elements logo – minimum clear space additional – logo configuration logo – minimum size co-branding with Nissan Learning Academy logo – background colours logo – black and white special logo applications – for special occasions logo – incorrect usage

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

LOGO RATIONALE The bright and fresh logo colours are combined with a cool grey to project the image of a dynamic brand, at the forefront of the latest technology in our ever-changing world. The fresh design retains Nissan’s flavour that clients have come to know. It reflects Nissan’s evolution and aspirations, while having a distinct visual identity. The refreshed shade of red, dark blue, an update of the existing corporate colours – is combined with a cool greyto project the image of a dynamic brand.

NISSAN sample logo

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

LOGO ELEMENTS For the brand to communicate clearly and powerfully, the logo must be applied correctly and consistently. logo-element

The logo comprises of two elements: The logo-type and the icon logo-element. They have been set within a defined proportional and positional relationship. The logo-type, and the logo-element must never be recreated in any way, whether by manual or electronic methods. There is one main format for the logo

NISSAN sample logo

Boxed - horizontal. As a general rule, the boxed - horizontal (as shown) is the primary format to be used on all printed material. Please ensure you only use the master logo files from the Nissan Learning Academy server or as provided by the Marketing Department.

logo-type

ÂŠ 2014 Nissan South Africa

NISSAN SOUTH AFRICA â&#x20AC;&#x201C; LEARNING ACADEMY | BRANDBOOK

LOGO MINIMUM CLEAR SPACE The minimum clear space around the logo has been defined to ensure it is not obstructed by other symbols, text or graphics. The calculation of minimum clear space around the logo is based on the calculation X. X is equivalent to the height of the letter ‘N’ in the logo.

NISSAN sample logo

Unless you are dealing with a special application, the clear space (shown here) must be adhered to at all times. The preferred position for the logo in any format is on the top right. If circumstances do not allow this, the logo may be aligned differently as long as these clear space guidelines are adhered to.

Determining ‘X’

Minimum clear space

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

LOGO MINIMUM SIZE To ensure the logo is always visible, it must not be reproduced less than the minimum sizes shown. As always, let common sense be your guide in maintaining the logo’s legibility.

Offset printing For the horizontal format to be legible, the height of the logo-symbol must be at least 10mm. For the boxed format to be legible the width of the logo-symbol must be at least 20mm. 10mm

NISSAN

sample logo

Horizontal logo

Additional methods Most reproduction methods have limitations. The key point is to make sure the logo is legible at all times. Please ensure you use only the master logo files from the Nissan Learning Academy server or as provided by the Marketing Department.

20mm Boxed logo

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

LOGO CO-BRANDING WITH NISSAN LEARNING ACADEMY The example shown here is created specifically for the Nissan Learning Academy to be presented with subsidiary and partner logo’s. Version A: Co-branded logo with a ‘long-length’ partner / subsidiary logo X

Version B: Co-branded logo with a ‘short-length’ partner / subsidiary logo X

The subsidiary and / or partner logo should always be positioned below the Nissan Learning Academy logo in communications where Nissan Learning Academy’s voice leads the communication.

Long-length partner / subsidiary logo application: Due to the various lengths and sizes of partner / subsidiary logos, we need to accommodate for different logo applications. For all long-length logos, the logo needs to align with the Nissan Learning Academy logo from the ‘N’ to the ‘N’. See version A.

Short-length partner / subsidiary logo application: Due to the various lengths and sizes of partner / subsidiary logos, we need to accommodate for different logo applications. For all short-length logos, the logo needs to align with the Nissan Learning Academy logo from the ‘S’ to the ‘N’. See version B. Cautionary note Because co-branding requires the use of logos from other brands, it is imperative that their usage guidelines are strictly adhered to. When in doubt, always check with the Marketing Department of the respective partner and or subsidiary, and no material can go live without their expressed go-ahead.

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

LOGO BACKGROUND COLOURS Do not place the logo on any colours other than those specified in this brand book. I n most applications, the logo must appear in full colour on a white background. hen the logo appears on corporate red, corporate black, W corporate grey, corporate dark blue and corporate light grey, use the white version of the logo.

NISSAN

sample logo

NISSAN

sample logo

NISSAN

sample logo

NISSAN

sample logo

NISSAN

sample logo

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

LOGO BLACK AND WHITE It is recommended that the logo appears in full colour. However, on occasion, it might be necessary to reproduce the logo in black or white.

NISSAN sample logo

Whenever possible, the full colour logo should be used. However, where the use of the preferred colour is neither possible nor suitable due to restrictions on cost, sponsorship criteria or manufacturing methods, the black or white versions can be used. Please ensure you use only the master logo files from the Nissan Learning Academy server or as provided by the Marketing Department.

SPECIAL LOGO APPLICATIONS FOR SPECIAL OCCASIONS Do not place the logo on any other colours other than those specified in this brand book.

NISSAN

sample logo

NISSAN

sample logo

For special occasions, metallic gold and silver inks may be used. Adhere to the following guidelines when the logo is set against these colours. When the logo appears on gold and silver, use the white versions of the logo. When subtle identification is required, the logo may be reproduced as a blind deboss / emboss or varnish.

NISSAN SOUTH AFRICA â&#x20AC;&#x201C; LEARNING ACADEMY | BRANDBOOK

ÂŠ 2014 Nissan South Africa

LOGO

INCORRECT USAGE

NISSAN

sample logo

NISSAN

sample logo

The following examples illustrate some common errors made when using the Nissan Learning Academy logo. Please use the master digital artwork to avoid mistakes. 1. Don’t change the proportional or positional relationship of the logo elements. 2. Don’t attempt to alter the logo, or switch elements around. 3. Don’t add other graphic elements. 4. Don’t introduce new colours.

5. Don’t use a foreign translation of the Nissan Learning Academy logo.

NISSAN

sample logo

NISSAN

sample logo

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

LOGO INCORRECT USAGE

NISSAN

sample logo

Please note that the guidelines on this and the previous page also apply to the vertical format. 1. Don’t enclose the logo in a box. 2. Don’t apply the logo on background colours other than those specified in this brand book.

3. Don’t try to create a 3D version by any means.

NISSAN

sample logo

4. Don’t add a drop shadow around the logo to increase legibility. 5. Don’t place the full colour logo against images. (Should the logo be used directly on an image, it may be placed in full white colouring onto an image.)

NISSAN

sample logo

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

DESIGN ELEMENTS

NISSAN

sample logo

primary colours secondary colours fonts - print fonts - digital

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

COLOURS PRIMARY Our two main logo colours – corporate red and corporate grey – combine to reinforce the Nissan Learning Academy identity. The other primary colours – corporate dark blue, corporate light blue and corporate balck – add to the vibrancy of the Nissan Learning Academy

corporate red

corporate grey

Pantone® P process cyan C C100 M0 Y0 K0 R0 G174 B239 #00aeef

Pantone® Cool Gray 10 C C0 M0 Y0 K70 R109 G110 B113 #6d6e71

corporate dark blue

corporate light blue

corporate black

Pantone® Dark blue C C100 M95 Y5 K0 R43 G57 B144 #2b3990

Pantone® 376 C C50 M0 Y100 K0 R141 G198 B63 #8dc63f

Pantone® 021 C C0 M80 Y95 K0 R241 G90 B41 #f15a29

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

To maintain consistent colours, always refer to the Pantone swatch. Alternatively, refer to the Pantone codes and breakdowns for the 4-colour process (CMYK) and 3-colour display (RGB) below. When checking printed material, use the colour swatches in this manual to maintain colour consistency.

COLOURS SECONDARY FOR ACCENT DESIGN ELEMMENTS The secondary supporting colours have been carefully chosen and calibrated to complement the Nissan Learning Academy logo. These colours serve as an addition to the primary colours. These colours are used to create new documents, collateral and online components, where a wider range of colours is required.

yellow

yellow-orange

light red

C100 M35 Y100 K0 R252 G175 B23 #fcaf17

C5 M60 Y100 K0 R234 G128 B36 #ea8024

C0 M100 Y90 K5 R225 G26 B44 #e11a2c

deep red

purple

green

C0 M100 Y65 K28 R181 G9 B56 #b50938

C65 M100 Y12 K2 R121 G41 B128 #792980

C100 M60 Y0 K30 R0 G75 B136 #004b88

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

FONTS PRINT The supporting typeface for all printed communications is Myriad Pro. Myriad Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Myriad Pro Semi-Bold

Use Myriad Pro on documents, letters, presentations and all correspondence not created by a creative services agency. Should Myriad Pro not be compatible or suitable for a specific application or program, Arial can then be used as a substitute typeface. When type-setting Regular, Semi-Bold and Bold are the three weights used. Type weights are strictly limited to those defined in this document.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Myriad Pro Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

FONTS DIGITAL The supporting typeface for all online and computer-generated communications is Arial. Use Arial on documents, letters, presentations and all correspondence not created by a creative services agency and also for all HTML-coded communication.

Arial Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

When type-setting Arial, Regular and Bold are the two weights used. Type weights are strictly limited to those defined in this document.

Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

STATIONARY business card letterhead

NISSAN

sample logo

BUSINESS CARD

Logo: W: 18mm x H: 20mm

9mm

67mm

FRONT AND BACK 9mm 7mm

NISSAN

10mm

sample logo

Front

First name, Last name Title (QUALIFICATION) Department

35mm

85mm

55mm

ac c el er at e your learning

A: logo

C: contact details

Please use master artwork. logo width: 18 mm logo height: 20 mm

country/city: Myriad Pro Bold at 7pt, leading 9pt Print in corporate grey

B: personal details

region: set within brackets in Myriad Pro Regular at 7pt, leading 9pt Print in corporate grey

first name & last name: Myriad Pro Bold at 9pt, leading 10pt Print in corporate red 3mm

Back

Business cards introduce our people – and brand – to external stakeholders. They set a favourable first impression of Nissan Learning Academy. It is therefore important to follow the guidelines.

title: Myriad Pro Semibold at 7pt, leading 9pt Print in corporate grey

contact details & address: Myriad Pro Regular at 7pt, leading 9pt Print in corporate grey

department: Myriad Pro Regular (ALL CAPS) at 7pt, leading 9pt Print in corporate grey

web address: Myriad Pro Regular at 7pt, leading 9pt Print in corporate grey

qualifications: set within brackets in Myriad Pro Regular ALL CAPS at 5pt, leading 9pt Print in corporate grey

D: design elements

Please note: Only insert qualification details for special titles and or qualifications.

background colour: white bottom blue bar: set in corporate red bottom blue bar height: 3mm

printing specifications finished size: 85mm (W) x 55mm (H) paper colour: White paper stock: 300gsm Opale RÉFÉRENCE or equivalent* uncoated stock *recycled or FSC accredited Please ensure you use only the master business card files from the Nissan Learning Academy server or as provided by the Marketing Department.

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

Logo: W: 18mm x H: 20mm

LETTERHEAD STANDARD WIREFRAME

210mm

What you write is important, as is the way it is presented. Follow these guidelines when reproducing the letterhead or use the Microsoft Word template from the Nissan Learning Academy’s server or as provided by the Marketing Department.

NISSAN

sample logo

Uga. Ut il iumquae cullati isquidu ciminis que verfero cullupt isciate pore vel into commo comnihil eum volo vellendi dolectia nonsend elesti ommolorro to beraepe rspelenditam enihil modi remo blabore perchita soluptis et, tota por sus eos ad ute nulpa cores et fuga. Aqui andit rest, sunt erumqui buscias doluptur, omnist, omnihiciat es vendae omnihit, quis et pa quiatur aute nonsed quo inte porerum eaque occum sandi doluptas modita nosam faccus voluptatiis nullibus re doluptur a que nat explab ipsam repelen ihiliaspel mossi ut dicabo. Et unt et optamus doloreius esciderum num lanita imus ullut eos et esequia erecereped que versperferum as quiderit laborep ratquam qui in con conesequunt alit inctur? Hendis as acea veles sapel maionse mos volor re, officit asperum es ellupta voluptias in peribuscient quiam impe verum qui di sit ra que dit, quunti aliquamus et eriberferem aut acepuda epeliquam ullabor sequo blaborrum de reperro blabo. Ibusam, inus re im ne volorepe doluptia ab illiqui dolum, volumquunt delestrum quiat.

Ugia dolorer ferumquas ut dolumque sitae officimus es nis dolupta eprorerem unt aut labore voluptatis nonserum as evendae rehenducius ipsuntio. Et quatibu saperibus alignie niassim venditi vit quate natate ex et et est et la que odic temoluptio. Um resequatiis modi doloris utem quae voluptae natem. Ossinis imolupt atusae etumqui rerovid ersperi optatem rerchic aboribustrum harundi volorem excerio tenit aditiorio. Musam int quis acerior moluptatio te nonsequi a nectio officii squaerovit, enitatur archiliciae lam qui ommoloribus, unt omni qui de verupta tusame venimus delent, excerestia ducil incilitaque nihilla ccuptius et mi, ut vent volut entiora ereriatur ratus, ut vent asimus aliquis conem quo berrovidi occus voluptati tet et doluptat volore vendit, sa paruptatum, omniscius voles quo es ma arum exerferum, assitatur alit lantus, quo dit quis quodignimus rerum que conecea del maximusciae videbis natem quiberf erumenienis ventota quatum iliqui utem. Itatiis res ma qui cullabore voloribusa volorep edicium faciistin repre rest eum aut rem dolorru mquidebis aut plam facium fugia volum non porem rero voluptat. Ebitat. It, cus qui quas unt. Oluptaspe intisitiant doluptate nulpa cum ilitaquas quo dolenist rero molut es ipsantisini voluptur? Tus ad quodis essequo ommod maion elessint molupta int aut doluptat dolore net eume endi dent modi vendis apiste netur?

A: logo Always right aligned to the page. Please use master artwork. logo width: 18 mm logo height: 20 mm

B: body copy text weight: 11pt line colour: corporate grey

297mm

C: address company and contact heading: Myriad Pro Bold set at 7.5pt, leading 8.5pt (corporate red) details and address: Myriad Pro Regular set at 7.5pt, leading 8.5pt (corporate grey)

printing specifications finished size: 210mm (W) x 297mm (H) paper colour: White paper stock: 120 g/m2 Opale RÉFÉRENCE or equivalent* uncoated stock *recycled or FSC accredited Please ensure you use only the master letterhead files from the Nissan Learning Academy server or as provided by the Marketing Department.

B C

Nissan Learning Academy (PTY) Ltd Level 3 BEE VAT no: 0000 000 00 0 Reg no: 0000 000 00 0

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

PHOTOGRAPHY photography do’s photography don’ts

NISSAN

sample logo

PHOTOGRAPHY DO’S Images portray key aspects of the Nissan Learning Academy brand. For this reason, selecting the right images is extremely important. We have adopted photography as our primary image style, as it conveys a dependable brand, focused on excellent service delivery and best-of-breed solutions. Our concept photography style can be categorised as follows: Dynamic consultants: Friendly, helpful consultants in a slightly more casual environment, yet always professional and approachable. In action/on the move: Business orientated imagery, displaying dynamism and forward thinking in a more formal environment. The client / Nissan Learning Academy relationship: People focused, warm and friendly while portraying trust, partnership and support Technology: The interaction with technological devices. The imagery has a strong focus on innovation without becomming too futuristic or unreal. City scape / Urban city: Imagery of modern, colourful and vibrant city scapes can be used to portray speed, agility and dynamism. Simple: All imagery should portray an easily understood concept. This check-list serves as your guide when extending your search to external image libraries or commissioning a photoshoot. It is impractical for any image to encapsulate all the qualities we look for, just one or two will do.

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

PHOTOGRAPHY 1

DON’TS Here are some examples of images which do not reflect the aspects of the Nissan Learning Academy brand, and should never be used in our brand communications. 1. Do not use abstract, contrived images / concepts. 2. Do not use images of children. 3. Do not use futuristic renderings. 4. Do not use coloured images which show only objects, without the human element.

5. Do not use black and white images. Black and white images are only permitted where the reproduction methods are restrictive on colour (for example newsprint). 6. Do not use stylised digitally-enhanced images of people. Use the guidelines and your judgement to determine if your images are ‘on-brand’. When in doubt, contact the Marketing Department for clarification and any guidance needed.

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

NISSAN

SUPPORTING GRAPHICS

sample logo

graphs graphs in practice tables icons schematic diagrams

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

SUPPORTING GRAPHICS GRAPHS primary colours

Graphs are a pictorial way of displaying complex information. When choosing colours for graphs please follow the steps.

secondary supporting colours

Step 1 In most instances please use corporate red or corporate grey as a base colour as shown in example 1. To illustrate different information values, tonal percentages of these primary colours may be used.

step 1

Example 1

For collateral using a secondary supporting colour in headlines and other typography, please use the secondary supporting colour as a base as shown in example 2.

Example 2

Step 2 Having determined your base colour, for most instances please use the alternate primary corporate colour as an accent as shown in examples 3 and 4. For instances where the secondary supporting colour is used, accents of either corporate bellow or corporate grey can be used as shown in examples 5 and 6. To illustrate different information values, tonal percentages of these colours may be used. step 2

Example 3

Example 4

NISSAN SOUTH AFRICA â&#x20AC;&#x201C; LEARNING ACADEMY | BRANDBOOK

Example 5

Example 6

ÂŠ 2014 Nissan South Africa

SUPPORTING GRAPHICS GRAPHS IN PRACTICE Graph heading

Graph heading

C. Heading

When incorporating graphs into corporate collateral its is important to remember the following:

A. Bounding box

B. Stroke weight (line graph)

A. b ounding box The graph must always appear on a white background and enclosed within a corporate grey bounding box with rounded edges at 3mm and a stroke weight of 0.5pt.

B. s troke weight (line graph) E. Typography E. Typography

To achieve maximum legibility, the stroke weight of the lines in a line graph should be 1pt.

C. heading D. Caption

Figure 1 – Description

Graph heading

Figure 1 – Description

The graph heading should always appear above and outside the bounding box, and follow heading style 3 of the typography structure as seen on page 38 of this brandbook.

D. caption The graph caption should always appear below and outside the bounding box, and follow heading style 3 of the typography structure as seen on page 38 of this brandbook.

E. Typography The minimum size for typography within the graphs should be 6pt and follow the same style as the body copy of the typography structure as seen on page 38 of this brandbook. segment 1 information segment 2 information segment 3 information segment 4 information segment 5 information segment 6 information

Figure 1 – Description

Graph size The size of a graph should be determined by the amount of information that needs to be depicted. A graph should preferably be sized to fit across one, two or three columns in the collateral wire frame.

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

SUPPORTING GRAPHICS TABLES A structure for tables has been created to accommodate different levels of information and maintain consistency across all collateral. A. Heading 1

Key Features

C. Heading 2

Features Include: Vestibulum tristique montes eget, consectetuer et massa urna at a condimentum.

D. Heading 3

Morbi sed odio donec praesent diam.

Eu in sit tristique magnis sit hac.

G. Stroke

Vitae ante eu ipsum.

B. Background colour

A. heading 1

Vestibulum tristique montes eget, consectetuer et massa urna at a condimentum, dignissim eaque ligula. Massa tristique enim curabitur placerat. In vitae in metus euismod.

leo sed, ipsum sapien nec ut sed turpis. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula. Sapien donec in rhoncus tortor odio. Natoque quo dolor semper erat non in, ut felis quam sed vehicula, primis eleifend lorem tempor. Enim etiam at hac quisque eu urna, diam dolor imperdiet interdum diam id tellus, pede luctus natoque libero, sed tellus, torquent sed ultricies sit magna sed. Eu in sit tristique magnis sit hac. Vitae ante eu ipsum, cras phasellus ultricies, lacus et magna nullam justo fringilla, sed malesuada non etiam, sem sagittis quam mauris. Nec neque quaerat quam sed accumsan, dignissim ultrices, felis euismod vitae velit.

Example 1: Corporate red execution of table

Please follow example 1 and typography details below when creating tables.

text colour: white

E. Bullet points

typography: Myriad Pro Bold size: 12pt leading: 15pt case: title case, left aligned

B. background colour Follow key colour chosen for document execution F. Body copy

C. heading 2 text colour: follow key colour chosen for document execution typography: Myriad Pro Bold size: 10pt leading: 12pt space before: 1.5mm space after: 1.5mm case: title case, left aligned

D. Heading 3 text colour: corporate grey

E. bullet points text colour: corporate grey typography: Myriad Pro Regular size: 9pt leading: 10 pt space before: 2mm space after: 5mm case: sentence case, left aligned

F. Body copy text colour: corporate grey typography: Myriad Pro Regular size: 9pt leading: 10pt space before: 2mm space after: 5mm case: sentence case, left aligned

G. Stroke colour: corporate grey weight: 0.5pt

typography: Myriad Pro bold size: 10.5pt leading: 14pt space before: 2mm space after: 5mm case: sentence case, left aligned

NISSAN SOUTH AFRICA â&#x20AC;&#x201C; LEARNING ACADEMY | BRANDBOOK

ÂŠ 2014 Nissan South Africa

SUPPORTING GRAPHICS ICONS Standard icons are created with a uniform style in corporate red and corporate grey. Standard icons are created with a uniform style in corporate red and corporate grey. They clearly communicate a concept or service. They are designed to deliver clarity to Nissan Learning Academy’s schematic diagrams as shown in example 1. Icons can be modified to use a secondary supporting colour in place of corporate red, as shown in example 2. When icons are used on a solid background colour they may appear as a reverse white out, as shown in example 3.

Example 1 – Standard icons in corporate red

Example 2 – Icons for use in a document with corporate dark blue as the key colour for execution

Example 3 – Reverse white icons

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

SUPPORTING GRAPHICS SCHEMATIC DIAGRAMS Diagram Heading

C. Heading

A. Bounding box

The following provides guidelines for using the graphics to create clear schematics. The icons can be used to develop attractive and easy-to-understand schematics diagrams.

B. Stroke weight

step

Vestibulum tristique montes et massa urna at a condimentum.

F. Caption

step

Massa tristique enim curabitur placerat. In vitae in metus euismod, leo sed, ipsum sapien nec ut sed turpis.

Example 1 shows a standard schematic diagram and all its components, whilst example 2 shows how a schematic will work with a secondary supporting colour applied.

step

Tristique montes eget, consectetuer et massa urna at a condimentum.

It is important to remember that the accent colour of the schematic diagram should always follow the key colour chosen for document execution. D. Typography

A. bounding box: The schematic must always be enclosed within a corporate grey bounding box with rounded edges at 3mm and a stroke weight of 0.5pt.

Figure 1 – description Example 1 – Schematic in corporate red and corporate grey

B. stroke weight: Various stroke weights ranging from 0.3pt to 1.5pt may be used in a schematic and should be selected based on their application within the schematic.

Diagram Heading

C. heading: step

Vestibulum tristique montes et massa urna at a condimentum.

step

Massa tristique enim curabitur placerat. In vitae in metus euismod, leo sed, ipsum sapien nec ut sed turpis.

Figure 1 – description Example 2 – Schematic with secondary supporting colour

step

Tristique montes eget, consectetuer et massa urna at a condimentum.

The schematic diagram headings should always appear above and outside the bounding box, and follow heading style 3 of the typography structure as seen on page 38 of this section.

D. typography: The minimum size for typography within the graphs should be 6pt and follow the same style as the body copy of the typography structure as seen on page 38 of this section.

E. size: The size of a schematic diagram should be determined by the amount of information that needs to be depicted. A schematic diagram should preferably be sized to fit two or three columns in the collateral wire frame (see Pages 37 – 40 of this section).

F. caption: The schematic diagram caption should always appear below and outside the bounding box, and follow heading style 3 of the typography structure as seen in this brand book.

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

COLLATERAL APPLICATION introduction wireframe – front page design wireframe – typography wireframe – colour usage – inside spread wireframe – backcover / boiler plate brochures – samples microsoft – powerpoint microsoft – word

NISSAN

sample logo

PRINT COLLATERAL INTRODUCTION Sage ERP X3 Implementation

al 001

training manu

r um doloG Lorem SipTsR IN IN A

Quisque urna aliquet Lorem ipsum dolor sit amet, turpis etiam. Quisque urna o eros aliquet, lectus enimgdui, sample lo ante, sem dapibus cursus aliquam eu ante, ut quisque placerat. Nec mattis ut ac. In faucibus vitae ipsum quis, justo odio in hendrerit amet, quis accumsan non et convallis non id, sit dolor, ipsum vitae.

NISSAN

SALTOE C LO SE A SA LE IN 8 EA SY ST EP S HOW

A ac adipiscing, enim non. Quam venenatis felis, libero consectetuer arcu sodales, ac sit arcu euismod ac commodo in. Laudantium nam consequat posuere, libero pulvinar bibendum tempus, erat neque hendrerit lorem interdum bibendum vivamus, et rutrum commodo congue sed. A nunc primis, ac iaculis nunc, tortor cras ante sem eros augue. Dolor quis hendrerit. Egestas ipsum nullam, eu erat tempus mauris amet nibh sit. Nunc dictumst urna consequat, mauris commodo elementum dictumst, sit non ullamcorper suspendisse aliquam consectetuer a, euismod in lectus. Nunc mollit eget sem praesent eget commodo, fusce natoque nec in, magna vitae cursus tincidunt, turpis sem. Ante cursus magnis molestiae, semper nibh wisi volutpat donec molestie malesuada, nec tincidunt luctus vel vestibulum iaculis. Ad dignissim faucibus lorem. Mi wisi euismod elit pulvinar. Tellus dolor tellus fermentum tempus, ante massa pellentesque at arcu. Non sed sem quam neque, imperdiet vestibulum ut amet sodales, odio scelerisque accumsan nullam donec vel suspendisse, aenean ornare risus velit volutpat. Consectetuer sem. Amet sit id amet vestibulum lacus, aenean ut. Eveniet orci vitae pellentesque.

Heading of Brochu

Key Features

Lorem ipsum dolor sit amet, turpis etiam . Quisque urna alique condimentum, digni t, lectus enim dui, ssim eaque ligula eros ante, sem dapibus cursu . Massa tristique enim curab s aliquam eu ante, • Providing a single point of user administration iPAD integrates Microsoft Active itur placerat. In ut quisque placerat. Nec matti vitae in metus euismod, Directory and Cisco’s unified s ut ac. In faucibus vitae • Ensuring consistent replication of user information leo sed, ipsum sapie quis, justo odio ipsum n nec ut communications environment by: sed turpis. Morb in hendrerit amet i sed odio donec • Managing additions, changes and deletionsnon et , quis accumsan praesent diam, convallis non id, diam et diam leo tempus sit dolor, ipsum • Providing logging of changes to these environments lectus, sit integer vitae. A ac adipiscing, enim vestibulum nulla ipsum non. Quam venen maecenas, done atis felis, libero • Allowing mapping of data fields and data transformation consectetuer arcu c aenean ligula. Sapien donec in sodales, ac sit arcu rhoncus tortor odio. between the various systems euismod ac commodo in. Natoque quo dolor semp Laudantium nam er erat non in, ut consequat • Scaling to connect additional directories for a complete posue felis re, libero pulvin quam sed vehicula, primis ar bibendum temp identity management system eleifend lorem temp us, erat neque hendrerit or. Enim etiam at hac lorem interdum quisque eu urna, bibendum vivamus, et rutru diam dolor imperdiet interd m commodo cong um diam id tellus ue sed. A nunc primis, ac Support for Cisco Unity and Incorporates components that aid in voice mailbox , pede luctus natoque libero, iaculis nunc, torto sed tellus, torqu r cras ante sem Unity Connection provisioning and management for managing Cisco Unity and eros ent augu sed e. Dolor ultricies sit magna sed. Eu quis hendrerit. Egest in sit tristique magn Cisco Unity Connection environments. as ipsum nullam, eu erat temp is sit hac. Vitae ante eu ipsum us mauris amet , cras phasellus ultric nibh sit. ies, lacus et magna nullam Nunc dictumst urna justo fringilla, sed Integration with additional Can connected to additional directories, such as Novell consequat malesuada non etiam, sem is commodo eleme sagittis quam maur directories eDirectory, Siebel, SAP and Lotus Notes forMaur a complete ntum dictumst, is. Nec neque quaerat quam sed sit non ullamcorper suspe identity management system. accumsan, digni ndisse aliquam ssim ultrices, felis euismod vitae consectetuer a, euismod in lectus velit. Natoque quo . Nunc mollit eget dolor semper erat non sem praes in, ut felis quam Optional iPAD Extension • This automatically allocates phone extensionsent to aeget usercommodo, fusce natoq sed vehicula, primis eleifend lorem ue nec in, magn vitae cursus tincid tempor. Enim etiam Management System (EMS) based on their office location. When a user leavesa the unt, turpis sem. quisque eu urna, at hac Ante cursu organisation the system automatically marks their sextension diam dolor impe magnis molestiae, rdiet interdum semper nibh diam id tellus, pede wisi volutpat done as available for re-assignment. luctu s natoq c molestie males ue libero, sed tellus, torquent uada, nec tincidunt luctus sed ultricies sit magn vel vestibulum iaculi a sed. Eu in sit tristique magn s. Ad dignissim faucib is sit hac. us lorem. Mi wisi Vitae ante eu ipsum cras phasellus ultric euismod elit , pulvinar. Tellus dolor ies, lacus et magn tellus fermentum a nullam justo fringilla, sed tempus, masssed malesuada non a pellen natoque libero, sed tellus,ante torquent ultricies Sed pharetra vel nisl luctus tesque at arcu. Non etiam, sem sagittis quam maur sed sem quam nequ is. e, impe sit magna sed. Eu in sit tristique magnis sit hac. Vestibulum tristique montes eget, consectetuer rdiet vestibulum ut amet sodal es, odio Elit volutpat et, Vitae ante eu ipsum, cras phasellus ultricies, scelerlacus et massa urna at a condimentum, dignissim isque accumsan justo at amet natoq nullam donec sed ue deleniti, vel suspe vel adipiscing ut et magna nullam justo fringilla, malesuada ndisse, aenean ornar eaque ligula. Massa tristique enim curabitur praesent blandit e risus velit volutpat. turpis ac. Conse non etiam, sem sagittis quam mauris. Necctetu neque Id amet imperdiet, placerat. In vitae in metus euismod, leo sed, er sem. Amet sit tincidunt magna id amet vestibdignissim ulum lacus rhoncus quaerat quam sed accumsan, ultrices, turpis, urna vel, ipsum sapien nec ut sed turpis. Morbi sed odio , aenean ut. Eveni vestibulum volup et orci vitae pellen tatem tesqu nisl. At felis euismod vitae velit. e. Nunc dictumst arcu quam phare donec praesent diam, diam et diam leo tempus urna consequat, tra arcu ut, nullam mauris commodo non ad in at faucibus, ipsum lectus, sit integer ipsum vestibulum nulla elementum dictu ac semper in velit Elit volutpat et mst, sit ullam non sed proin, id corper suspendiss morbi egestas cursu maecenas, donec aenean ligula. Sapien donec in Justo at amet natoque deleniti, adipiscing e aliquam consectetuer s placerat amet. a, euismvel Ut neque od in lectus. Nunc vitae mauris et. rhoncus tortor odio. Natoque quo dolor semper mollit eget sem Mi natoque nullam ut praesent blandit turpis ac.ent Id amet imperdiet, praes in at. Integer eget comm commodo euism erat non in, ut felis quam sed vehicula, primis od natoque enim tincidunt magna rhoncus turpis, urna vel, odo, fusce natoque nec in, magn faucibus, a vitae cursus tincid luctus vitae enim eleifend lorem tempor. Enim etiam at hac esent unt, turpis sem. adipiscing. vestibulum voluptatemAnte nisl. At arcu quam cursus magnis mole diam, diam et diam leo tempus lectus, sit integer pharetra arcu ut, nullam non ad in at faucibus, stiae, semper nibh wisi volut pat donec mole ipsum vestibulum nulla maecenas, donec aenean stie malesuada, ipsum ac semper in velit sed proin, id morbi nec tincidunt luctus ligula. Sapien donec in rhoncus tortor odio. vestibulum iaculi egestas cursus placerat amet. Ut nequevel vitae s. Ad digni ssim faucibus lorem Natoque quo dolor semper erat non in, ut felis . Mi wisi euismod mauris et. Mi natoquepulvin nullam in at. Integer elit ar. Tellus dolor tellus quam sed vehicula, primis eleifend lorem tempor. fermentum temp commodo euismod natoque enim faucibus, ante mass us, a pellentesque at Enim etiam at hac quisque eu urna, diam dolor arcu. luctus vitae enim adipiscing. Non sed sem quam neque, impe imperdiet interdum diam id tellus, pede luctus rdiet vestibulum ut amet sodales, odio sceler isque accumsan nullam donec vel suspe ndisse, aenean ornar e risus velit volutpat. Conse ctetuer sem. Amet sit id amet vestibulum lacus, aenean ut. Eveniet orci vitae pellentesqu e.

Features Include:

Sed pharetra vel

Collateral is printed material used to market and promote Nissan Learning Academy to our clients and partners. Whether talking about our company or our offerings, the way we present ourselves must always be in sync with our overall message and brand image. This section of the brand book covers a comprehensive range of collateral designs, catering to different communication needs and tools used for sales purposes.

nisl luctus

Vestibulum tristique

montes eget, consect etuer et massa urna

“ Nunc dictumst urna consequat, mauris commodo elementum dictumst, sit “ Nunc dictumst urna consequat, non ullamcorper suspendisse aliquam mauris commod o elementum consectetuer a, euismod in lectus.”dictumst, sit non ullamcorper euismod in lectu s.”

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

at a

A. Document identifier

PRINT COLLATERAL

type of document

B. Logo

NISSAN

sample logo

Headline here

C. Headline

WIREFRAME – FRONT PAGE DESIGN A general wireframe template has been created to ensure consistency across all collateral. The format follows a template, and provides a detailed layout – from where the title should appear to the number of columns needed for text. To ensure the consistent positioning of elements on different print layouts, a clear wireframe grid has been developed. The document identifier is in the top left. It is followed by the headline. The text of the document conforms to a 3-column layout, with headers and key words highlighted. When quotations are used they fall within 1 or 2 columns but never across 3.

A. document type Quisque urna aliquet

Document Type Format

Lorem ipsum dolor sit amet, turpis etiam. Quisque urna aliquet, lectus enim dui, eros ante, sem dapibus cursus aliquam eu ante, ut quisque placerat. Nec mattis ut ac. In faucibus vitae ipsum quis, justo odio in hendrerit amet, quis accumsan non et convallis non id, sit dolor, ipsum vitae. A ac adipiscing, enim non. Quam venenatis felis, libero consectetuer arcu sodales, ac sit arcu euismod ac commodo in. Laudantium nam consequat posuere, libero pulvinar bibendum tempus, erat neque hendrerit lorem interdum bibendum vivamus, et rutrum commodo congue sed. A nunc primis, ac iaculis nunc, tortor cras ante sem eros augue. Dolor quis hendrerit. Egestas ipsum nullam, eu erat tempus mauris amet nibh sit.

Nunc dictumst urna consequat, mauris commodo elementum dictumst, sit non ullamcorper suspendisse aliquam consectetuer a, euismod in lectus. Nunc mollit eget sem praesent eget commodo, fusce natoque nec in, magna vitae cursus tincidunt, turpis sem. Ante cursus magnis molestiae, semper nibh wisi volutpat donec molestie malesuada, nec tincidunt luctus vel vestibulum iaculis. Ad dignissim faucibus lorem. Mi wisi euismod elit pulvinar. Tellus dolor tellus fermentum tempus, ante massa pellentesque at arcu. Non sed sem quam neque, imperdiet vestibulum ut amet sodales, odio scelerisque accumsan nullam donec vel suspendisse, aenean ornare risus velit volutpat. Consectetuer sem. Amet sit id amet vestibulum lacus, aenean ut. Eveniet orci vitae pellentesque.

text colour: white, corporate red or corporate grey

Elit volutpat et. Justo at amet natoque deleniti, vel adipiscing ut praesent blandit turpis ac. Id amet imperdiet, tincidunt magna rhoncus turpis, urna vel, vestibulum voluptatem nisl. At arcu quam pharetra arcu ut, nullam non ad in at faucibus, ipsum ac semper in velit sed proin, id morbi egestas cursus placerat amet. Ut neque vitae mauris et. Mi natoque nullam in at. Integer commodo euismod natoque enim faucibus, luctus vitae enim adipiscing. Sed pharetra vel nisl luctus. Vestibulum tristique montes eget, consectetuer et massa urna at a condimentum, dignissim eaque ligula. Massa tristique enim curabitur placerat. In vitae in metus euismod, leo sed, ipsum sapien nec ut sed turpis. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula. Sapien donec in rhoncus tortor odio. Natoque quo dolor semper erat non in, ut felis quam sed vehicula, primis eleifend lorem tempor. Enim etiam at hac quisque eu urna, diam dolor imperdiet interdum diam id tellus, pede luctus natoque libero, sed tellus, torquent sed ultricies sit magna sed. Eu in sit tristique magnis sit hac.

typography: Myriad Pro Regular size: 12pt case: Al lowercase

B. logo

C. headline text colour: white or corporate grey typography: Myriad Pro Bold size: 25pt case: Title case ** Note that the headline must be aligned to the left of the page.

Please use master logo files

Wireframe grid

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

PRINT COLLATERAL A. Document subject

B. Heading 1

C. Introduction

D. Heading 2

E. Body copy

F. Heading 3

H. Call-out quotation

WIREFRAME – TYPOGRAPHY STRUCTURE

Heading of Brochure

Quisque urna aliquet Lorem ipsum dolor sit amet, turpis etiam. Quisque urna aliquet, lectus enim dui, eros ante, sem dapibus cursus aliquam eu ante, ut quisque placerat. Nec mattis ut ac. In faucibus vitae ipsum quis, justo odio in hendrerit amet, quis accumsan non et convallis non id, sit dolor, ipsum vitae. Sed pharetra vel nisl luctus. A ac adipiscing, enim non. Quam venenatis felis, libero consectetuer arcu sodales, ac sit arcu euismod ac commodo in. Laudantium nam consequat posuere, libero pulvinar bibendum tempus, erat neque hendrerit lorem interdum bibendum vivamus, et rutrum commodo congue sed. A nunc primis, ac iaculis nunc, tortor cras ante sem eros augue. Dolor quis hendrerit. Egestas ipsum nullam, eu erat tempus mauris amet nibh sit.

Sed pharetra vel nisl luctus.

Elit volutpat et.

Vestibulum tristique montes eget, consectetuer et massa urna at a condimentum, dignissim eaque ligula. Massa tristique enim curabitur placerat. In vitae in metus euismod, leo sed, ipsum sapien nec ut sed turpis. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula. Sapien donec in rhoncus tortor odio. Natoque quo dolor semper erat non in, ut felis quam sed vehicula, primis eleifend lorem tempor. Enim etiam at hac quisque eu urna, diam dolor imperdiet interdum diam id tellus, pede luctus natoque libero, sed tellus, torquent sed ultricies sit magna sed. Eu in sit tristique magnis sit hac. Vitae ante eu ipsum, cras phasellus ultricies, lacus et magna nullam justo fringilla, sed malesuada non etiam, sem sagittis quam mauris. Nec neque quaerat quam sed accumsan, dignissim ultrices, felis euismod vitae velit.

Justo at amet natoque deleniti, vel adipiscing ut praesent blandit turpis ac. Id amet imperdiet, tincidunt magna rhoncus turpis, urna vel, vestibulum voluptatem nisl. At arcu quam pharetra arcu ut, nullam non ad in at faucibus, ipsum ac semper in velit sed proin, id morbi egestas cursus placerat amet. Ut neque vitae mauris et. Mi natoque nullam in at. Integer commodo euismod natoque enim faucibus, luctus vitae enim adipiscing.

“ Nunc dictumst urna consequat, mauris commodo elementum dictumst, sit non ullamcorper suspendisse aliquam consectetuer a, euismod in lectus.”

I. Page number Page layout example

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

A structure for typography has been created to accomodate all levels of information and create consistency across all collateral. Please follow the page layout example and typography details below when creating collateral.

Sed pharetra vel nisl luctus. Vestibulum tristique montes eget, consectetuer et massa urna at a condimentum, dignissim eaque ligula. Massa tristique enim curabitur placerat. In vitae in metus euismod, leo sed, ipsum sapien nec ut sed turpis. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula. Sapien donec in rhoncus tortor odio. Natoque quo dolor semper erat non in, ut felis quam sed vehicula, primis eleifend lorem tempor. Enim etiam at hac quisque eu urna, diam dolor imperdiet interdum diam id tellus, pede luctus natoque libero, sed tellus, torquent sed ultricies sit magna sed. Eu in sit tristique magnis sit hac. Vitae ante eu ipsum, cras phasellus ultricies, lacus et magna nullam justo fringilla, sed malesuada non etiam, sem sagittis quam mauris. Nec neque quaerat quam sed accumsan, dignissim ultrices, felis euismod vitae velit. • E lit volutpat et, justo at amet natoque deleniti, vel adipiscing ut praesent blandit turpis ac. Id amet imperdiet, tincidunt magna rhoncus turpis, urna vel, vestibulum voluptatem nisl. • A t arcu quam pharetra arcu ut, nullam non ad in at faucibus, ipsum ac semper in velit sed proin, id morbi egestas cursus placerat amet. Ut neque vitae mauris et. Mi natoque nullam in at. Integer commodo euismod natoque enim faucibus, luctus vitae enim adipiscing.

A. document subject text colour: corporate red, grey or white typography: Myriad Pro Bold size: 12pt case: lowercase

G. Bullet points

B. heading 1 text colour: corporate grey typography: Myriad Pro Regular size: 12pt leading: 15pt space before: 3mm space after: 2mm case: sentence case, left aligned

C. introduction text colour: corporate grey typography: Myriad Pro Regular size: 12pt leading: 15pt space before: 0mm space after: 2mm case: sentence case, left aligned

D. heading 2

G. bullet points

text colour: corporate red

text colour: corporate grey

typography: Myriad Pro Bold size: 10.5pt leading: 12pt space before: 2.5mm space after: 1mm case: sentence case, left aligned

typography: Myriad Pro Regular size: 9pt leading: 12pt space before: 0mm space after: 1.5mm left indent: 3mm case: sentence case, left aligned

E. body copy text colour: corporate grey typography: Myriad Pro Regular size: 9pt leading: 12pt space before: 0mm space after: 1.5mm case: sentence case, left aligned

F. heading 3 text colour: corporate red and grey typography: Myriad Pro Bold size: 9pt leading: 12pt space before: 1.5mm space after: 1mm case: sentence case, left aligned

H. call-out quotation text colour: corporate grey and the corporate red used as an accent colour typography: Myriad Pro Regular (used for the majority of the callout quotation.) Myriad Pro Bold (used to highlight key words) size: 17pt leading: 20pt case: sentence case, left aligned

I. page number text colour: corporate grey typography: Myriad Pro Regular size: 12pt

PRINT COLLATERAL Heading of Brochure

Quisque urna aliquet Lorem ipsum dolor sit amet, turpis etiam. Quisque urna aliquet, lectus enim dui, eros ante, sem dapibus cursus aliquam eu ante, ut quisque placerat. Nec mattis ut ac. In faucibus vitae ipsum quis, justo odio in hendrerit amet, quis accumsan non et convallis non id, sit dolor, ipsum vitae. dignissim faucibus lorem. Mi wisi euismod elit pulvinar. Tellus dolor tellus fermentum tempus, ante massa pellentesque at arcu. Non sed sem quam neque, imperdiet vestibulum ut amet sodales, odio scelerisque accumsan nullam donec vel suspendisse, aenean ornare risus velit volutpat. Consectetuer sem. Amet sit id amet vestibulum lacus, aenean ut. Eveniet orci vitae pellentesque.

Heading of Brochure

Sed pharetra vel nisl luctus

Elit volutpat et

Enim etiam at hac quisque eu urna, diam dolor imperdiet interdum diam id tellus, pede luctus natoque libero, sed tellus, torquent sed ultricies sit magna sed. Eu in sit tristique magnis sit hac. Vitae ante eu ipsum, cras phasellus ultricies, lacus et magna nullam justo fringilla, sed malesuada non etiam, sem sagittis quam mauris. Nec neque quaerat quam sed accumsan, dignissim ultrices, felis euismod vitae velit.

Sed pharetra vel nisl luctus. Vestibulum tristique montes eget, consectetuer et massa urna at a condimentum, dignissim eaque ligula. Massa tristique enim curabitur placerat. In vitae in metus euismod, leo sed, ipsum sapien nec ut sed turpis. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula. Sapien donec in rhoncus tortor odio. Natoque quo dolor semper erat non in, ut felis quam sed vehicula, primis eleifend lorem tempor. Enim etiam at hac quisque eu urna, diam dolor imperdiet interdum diam id tellus, pede luctus natoque libero, sed tellus, torquent sed ultricies sit magna sed. Eu in sit tristique magnis sit hac. Vitae ante eu ipsum, cras phasellus ultricies, lacus et magna nullam justo fringilla, sed malesuada non etiam, sem sagittis quam mauris. Nec neque quaerat quam sed accumsan, dignissim ultrices, felis euismod vitae velit. Elit volutpat et, justo at amet natoque deleniti, vel adipiscing ut praesent blandit turpis ac. Id amet imperdiet, tincidunt magna rhoncus turpis, urna vel, vestibulum voluptatem nisl. At arcu quam pharetra arcu ut, nullam non ad in at faucibus, ipsum ac semper in velit sed proin, id morbi egestas cursus placerat amet. Ut neque vitae mauris et. Mi natoque nullam in at. Integer commodo euismod natoque enim faucibus, luctus vitae enim adipiscing.

Nunc dictumst urna consequat Mauris commodo elementum dictumst, sit non ullamcorper suspendisse aliquam consectetuer a, euismod in lectus. Nunc mollit eget sem praesent eget commodo, fusce natoque nec in, magna vitae cursus tincidunt, turpis sem. Ante cursus magnis molestiae, semper nibh wisi volutpat donec molestie malesuada, nec tincidunt luctus vel vestibulum iaculis. Ad dignissim faucibus lorem. Mi wisi euismod elit pulvinar. Tellus dolor tellus fermentum tempus, ante massa pellentesque at arcu. Non sed sem quam neque, imperdiet vestibulum ut amet sodales, odio scelerisque accumsan nullam donec vel suspendisse, aenean ornare risus velit volutpat. Consectetuer sem. Amet sit id amet vestibulum lacus, aenean ut. Eveniet orci vitae pellentesque. Nunc dictumst urna consequat, mauris commodo elementum dictumst, sit non ullamcorper suspendisse aliquam consectetuer a, euismod in lectus. Nunc mollit eget sem praesent eget commodo, fusce natoque nec in, magna vitae cursus tincidunt, turpis sem. Ante cursus magnis molestiae, semper nibh wisi volutpat donec molestie malesuada, nec tincidunt luctus vel vestibulum iaculis. Ad dignissim faucibus lorem. Mi wisi euismod elit pulvinar. Tellus dolor tellus fermentum tempus, ante massa pellentesque at arcu. Non sed sem quam neque, imperdiet vestibulum ut amet sodales, odio scelerisque accumsan nullam donec vel suspendisse, aenean ornare risus velit volutpat. Consectetuer sem. Amet sit id amet vestibulum lacus, aenean ut. Eveniet orci vitae pellentesque.

Sed pharetra vel nisl luctus Vestibulum tristique montes eget, consectetuer et massa urna at a condimentum, dignissim eaque ligula. Massa tristique enim curabitur placerat. In vitae in metus euismod, leo sed, ipsum sapien nec ut sed turpis. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula. Sapien donec in rhoncus tortor odio. Natoque quo dolor semper erat non in, ut felis quam sed vehicula, primis eleifend lorem tempor. Enim etiam at hac quisque eu urna, diam dolor imperdiet interdum diam id tellus, pede luctus natoque libero, sed tellus, torquent sed ultricies sit magna sed. Eu in sit tristique magnis sit hac. Vitae ante eu ipsum, cras phasellus ultricies, lacus et magna nullam justo fringilla, sed malesuada non etiam, sem sagittis quam mauris. Nec neque quaerat quam sed accumsan, dignissim ultrices, felis euismod vitae velit. Natoque quo dolor semper erat non in, ut felis quam sed vehicula, primis eleifend lorem tempor. Enim etiam at hac quisque eu urna, diam dolor imperdiet interdum diam id tellus, pede luctus natoque libero, sed tellus, torquent sed ultricies sit magna sed. Eu in sit tristique magnis sit hac. Vitae ante eu ipsum, cras phasellus ultricies, lacus et magna nullam justo fringilla, sed malesuada non etiam, sem sagittis quam mauris.

WIREFRAME – COLOUR USAGE – INSIDE SPREAD The accent colours should be used consistently throughout the document for headings, call-outs and other supporting graphics.

Elit volutpat et, justo at amet natoque deleniti, vel adipiscing ut praesent blandit turpis ac. Id amet imperdiet, tincidunt magna rhoncus turpis, urna vel, vestibulum voluptatem nisl. At arcu quam pharetra arcu ut, nullam non ad in at faucibus, ipsum ac semper in velit sed proin, id morbi egestas cursus placerat amet. Ut neque vitae mauris et. Mi natoque nullam in at. Integer commodo euismod natoque enim faucibus, luctus vitae enim adipiscing.

In Example 1, corporate red is the accent colour chosen. All headings and call-outs follow this colour.

“ Nunc dictumst urna consequat, mauris commodo elementum dictumst, sit non ullamcorper euismod in lectus.”

In Example 2, the secondary supporting colour palette serves as the accent colour. All headings and call-outs follow this colour.

Example 1: Corporate red usage Heading of Brochure

Quisque urna aliquet Lorem ipsum dolor sit amet, turpis etiam. Quisque urna aliquet, lectus enim dui, eros ante, sem dapibus cursus aliquam eu ante, ut quisque placerat. Nec mattis ut ac. In faucibus vitae ipsum quis, justo odio in hendrerit amet, quis accumsan non et convallis non id, sit dolor, ipsum vitae. dignissim faucibus lorem. Mi wisi euismod elit pulvinar. Tellus dolor tellus fermentum tempus, ante massa pellentesque at arcu. Non sed sem quam neque, imperdiet vestibulum ut amet sodales, odio scelerisque accumsan nullam donec vel suspendisse, aenean ornare risus velit volutpat. Consectetuer sem. Amet sit id amet vestibulum lacus, aenean ut. Eveniet orci vitae pellentesque.

Heading of Brochure

Sed pharetra vel nisl luctus

Elit volutpat et

Sed pharetra vel nisl luctus. Vestibulum tristique montes eget, consectetuer et massa urna at a condimentum, dignissim eaque ligula. Massa tristique enim curabitur placerat. In vitae in metus euismod, leo sed, ipsum sapien nec ut sed turpis. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula. Sapien donec in rhoncus tortor odio. Natoque quo dolor semper erat non in, ut felis quam sed vehicula, primis eleifend lorem tempor. Enim etiam at hac quisque eu urna, diam dolor imperdiet interdum diam id tellus, pede luctus natoque libero, sed tellus, torquent sed ultricies sit magna sed. Eu in sit tristique magnis sit hac. Vitae ante eu ipsum, cras phasellus ultricies, lacus et magna nullam justo fringilla, sed malesuada non etiam, sem sagittis quam mauris. Nec neque quaerat quam sed accumsan, dignissim ultrices, felis euismod vitae velit. Elit volutpat et, justo at amet natoque deleniti, vel adipiscing ut praesent blandit turpis ac. Id amet imperdiet, tincidunt magna rhoncus turpis, urna vel, vestibulum voluptatem nisl. At arcu quam pharetra arcu ut, nullam non ad in at faucibus, ipsum ac semper in velit sed proin, id morbi egestas cursus placerat amet. Ut neque vitae mauris et. Mi natoque nullam in at. Integer commodo euismod natoque enim faucibus, luctus vitae enim adipiscing.

“ Nunc dictumst urna consequat, mauris commodo elementum dictumst, sit non ullamcorper euismod in lectus.”

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

PRINT COLLATERAL WIREFRAME – BACK COVER / BOILER PLATE training manual 001

NISSAN

sample logo

Lorem ipsum dolor

SALES TRAINING

HOW TO CLOSE A SALE IN 8 EASY STEPS

All Nissan Learning Academy brochures and collateral pieces require a back cover, it is important to take note of the specific details. A. contact details and address Region name: Myriad Pro Bold, se at size: 8pt Contact details and address: Myriad Pro Regular, set at size: 6pt

B. website URL URL: Myriad Pro Bold, set at size: 12pt Text: Myriad Pro Regular, set at size:10 pt

For more information please visit nissan_learning.co.za

B. Contact details and address

nissan_learning.co.za

B. Website

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

PRINT COLLATERAL training manual 001

Sage ERP X3 Implementation

NISSAN

sample logo

Lorem ipsum dolor

SALES TRAINING

HOW T O C L OS E A S AL E IN 8 EA SY STEP S

Quisque urna aliquet

Key Features

Features Include:

iPAD integrates Microsoft Active Directory and Cisco’s unified communications environment by:

• Ensuring consistent replication of user information • Managing additions, changes and deletions • Providing logging of changes to these environments

7 Ways to GROW your business

• Allowing mapping of data fields and data transformation between the various systems • Scaling to connect additional directories for a complete identity management system Support for Cisco Unity and Unity Connection

Incorporates components that aid in voice mailbox provisioning and management for managing Cisco Unity and Cisco Unity Connection environments.

Integration with additional directories

Can connected to additional directories, such as Novell eDirectory, Siebel, SAP and Lotus Notes for a complete identity management system.

Optional iPAD Extension Management System (EMS)

• This automatically allocates phone extensions to a user based on their office location. When a user leaves the organisation the system automatically marks their extension as available for re-assignment.

A nunc primis, ac iaculis nunc, tortor cras ante sem eros augue. Dolor quis hendrerit. Egestas ipsum nullam, eu erat tempus mauris amet nibh sit. Nunc dictumst urna consequat, mauris commodo elementum dictumst, sit non ullamcorper suspendisse aliquam consectetuer a, euismod in lectus. Nunc mollit eget sem praesent eget commodo, fusce natoque nec in, magna vitae cursus tincidunt, turpis sem. Ante cursus magnis molestiae, semper nibh wisi volutpat donec molestie malesuada, nec tincidunt luctus vel vestibulum iaculis. Ad dignissim faucibus lorem. Mi wisi euismod elit pulvinar. Tellus dolor tellus fermentum tempus, ante massa pellentesque at arcu. Non sed sem quam neque, imperdiet vestibulum ut amet sodales, odio scelerisque accumsan nullam donec vel suspendisse, aenean ornare risus velit volutpat. Consectetuer sem. Amet sit id amet vestibulum lacus, aenean ut. Eveniet orci vitae pellentesque.

GROW your business forward

Sed pharetra vel nisl luctus

Elit volutpat et

Get more done, faster Increase user productivity and accelerate adoption with an intuitive web user interface that users can easily personalise.

Go where your business take you

Take back control over your processes

Get the insight you need, when you need it

Access your data on mobile devices, check your inventory, take customers orders, approve purchases, and view key performance indicators

Eliminate inefficiencies, ensure compliance, and streamline operations with end-to-end integration of your business processes and automated workflow.

Evaluate risks and monitor performance in real-time with user dashboards, self-service business intelligence, and reporting tools.

Serve your customers better

Increase cash flow and invest in growth

Expand to new markets or geographies

Accelerate issue resolution and increase employee responsiveness with faster and simpler access to the information they need.

Optimise cash flow and free up capital for growth with a solution to control costs across all processes and constantly improve your profits.

Increase capacity, implement new processes, manage new business units, or expand to new geographies with flexible business management solution designed for growth and international use.

It’s not just an implementation, we optimise your PROCESSES and RESULTS Rapid, industry-aligned and uniquely tailored implementations.

“ Nunc dictumst urna consequat, mauris commodo elementum dictumst, sit non ullamcorper suspendisse aliquam consectetuer a, euismod in lectus.”

BROCHURES

Increase productivity and revive profitable growth with a faster, simpler and flexible enterprise resource planning (ERP) solution.

• Providing a single point of user administration

Inclusive direction from Chartered Accountants, Business Process Specialists and Human Capital specialists throughout the implementation process and support function.

Brochures are key collateral which are used to present our company, our solutions and our services to clients, prospects and partners. They provide an important opportunity to articulate the Nissan Learning Academy brand and the company’s values. As such they need to be appealing, create and build interest and engage the reader.

Streamlined business processes and accounting functions throughout the entire implementation process.

Better business outcomes start with better information. Data is the backbone of your most important decisions. If yours is inaccurate, hard to use, or not accessible on the go, your outcomes pay the price. Highly effective enterprise resource planning (ERP) systems that provide smarter, more usuable information can significantly improve profitability, revenue growth, inventory management and productivity.

Following our collateral wireframe as well as image and colour usage rules, the brochure template contributes to a recognisable identity for our brand. Please ensure you use only the A4 Brochure template from the Nissan Learning Academy server or as provided by the Marketing Department.

training manual 001

Learning Solutions

NISSAN

sample logo

SALES TRAINING HOW T O C L OS E A S AL E IN 8 EAS Y S T EPS

Quisque urna aliquet Lorem ipsum dolor sit amet, turpis etiam. Quisque urna aliquet, lectus enim dui, eros ante, sem dapibus cursus aliquam eu ante, ut quisque placerat. Nec mattis ut ac. In faucibus vitae ipsum quis, justo odio in hendrerit amet, quis accumsan non et convallis non id, sit dolor, ipsum vitae. A ac adipiscing, enim non. Quam venenatis felis, libero consectetuer arcu sodales, ac sit arcu euismod ac commodo in. Laudantium nam consequat posuere, libero pulvinar bibendum tempus, erat neque hendrerit lorem interdum bibendum vivamus, et rutrum commodo congue sed. A nunc primis, ac iaculis nunc, tortor cras ante sem eros augue. Dolor quis hendrerit. Egestas ipsum nullam, eu erat tempus mauris amet nibh sit.

Heading of the brochure

“ Nunc dictumst urna consequat, mauris commodo elementum dictumst, sit ullamcorper suspendisse aliquam.”

note Please consult the supporting graphics section for more information on graphs, tables and schematics.

printing specifications finished size: 210mm (W) x 297mm (H) US size: 8” (W) x 11” (H) (215.9mm x 279.4mm) paper colour: white paper stock: cover: 250g/m2 MagnoMatt Satin text: 250g/m2 MagnoMatt Satin or equivalent* coated stock *recycled or FSC accredited

finishing: matte varnish, saddle stitch Layout examples

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

MICROSOFT COLLATERAL POWERPOINT TEMPLATE NISSAN

sample logo

PowerPoint is a much-used communication tool in business – whether to small or large audiences – and as such it is important that the Nissan Learning Academy brand is consistent throughout. When developing a powerpoint presentation the first page will be a full page hero image. The corporate primary colours should be used throughout the PowerPoint on subheadings, call-outs and keylines.

Presentation Main Heading Presentation Sub-heading Date: 00 January 2014

Please note that information on the cover slide must always be in white.

Presenter: Name and Surname

Please refrain from changing the font weights, sizes, kerning and leading set out in the master slides of the template.

Examples of cover page layouts – Nissan Learning Academy Single voice

For complete guidelines on the use of the PowerPoint template and slide design please refer to the template on the Nissan Learning Academy server or as provided by the Marketing Department.

NISSAN

sample logo

Presentation Main Heading Presentation Sub-heading Date: 00 January 2014

Presenter: Name and Surname

Examples of cover page layouts – Nissan Learning Academy Partner voice

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

Good to GREAT

Nissan Learning Academy Leadership Seminar – Jim Collins

MICROSOFT COLLATERAL POWERPOINT TEMPLATE – SAMPLE LAYOUTS Each and every PowerPoint layout created for Nissan Learning Academy will differ depending on the content and aim of the proposal / message the PowerPoint needs to convey. Always ensure you choose images and graphic elements that support your messaging. Nissan Learning Academy has an icon library in PowerPoint format for all internal and external parties to use when setting up new PowerPoint decks. Always use the icons as supplied in the PowerPoint icon library. Always ensure your decks are simple and easy to understand. Less is more when it comes to text and content on your slides.

2014 | Copyright Nissan Learning Academy

Example of a content slide with a solid colour background

Level 5 leadership – Hierarchy

3 2 1

Should you need any assitance in setting up your PowerPoint deck, please consult with the Marketing Department.

Level 5 executive Builds enduring greatness through a paradoxial blend of personal humility and professional will.

Effective leader Catalyses commitment to and vigorous pursuit of a clear and compelling vision, stimulating higher performance standards.

Competent manager Organises people and resources toward the effective and efficient pursuit of pre-determined objectives.

2014 | Copyright Nissan Learning Academy

Example of a content slide with a transparent colour background and image

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

MICROSOFT COLLATERAL B. Logo

NISSAN sample logo A. D ocument heading

WORD – GENERAL TEMPLATE – FRONT PAGE Each and every Microsoft Word layout created for Nissan Learning Academy will differ depending on the content and aim of the proposal / message the document needs to convey.

Document Headline hereheading

To ensure the consistent positioning of elements on different Word documents, a clear wireframe grid has been developed. The logo is in the top right. It is followed by the headline.

F. Creative

elements

The text of the document conforms to a 1-column layout, with headers and key words highlighted.

A. document heading text colour: corporate red or corporate grey typography: Arial Bold size: 18pt case: sentance case ** Note that the headline must be aligned to the left of the page.

B. logo Always right align. Please use master logo files.

C. Document

information

C. document information

Document name: xxx xxx

text colour: corporate grey

Document owner: xxx xxx Date: xxx xxx

typography: Arial Regular size: 11pt case: sentance case 1

D. document footer

F. creative elements

text colour: corporate grey

blue strokes: corporate red set in 3pt weight

typography: Arial Regular size: 6pt case: sentance case

image: choose an image that suited to the document content and purpose

** Note that the Nissan Learning Academy Copyright text needs to be inserted on all documentation created in Microsoft Word.

E. page number text colour: corporate grey typography: Arial Bold size: 8pt case: sentance case

E. Page number

D. Document footer

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

MICROSOFT COLLATERAL NISSAN

B. Logo

sample logo

A. D ocument heading

Each and every Microsoft Word layout created for Nissan Learning Academy will differ depending on the content and aim of the proposal / message the document needs to convey.

Document heading Heading 1 Headline hereOffic to iumquatem quas comni offictur, il ipsa doluptate labo. Ut aditio. Nam, niscia et minis experch illitia as ea que se quam aspit ut od enienihit est autas aliae volore officit, occus cum harum estis estis nonsequo dolupta aut exerrum quunto bea nimaximus ipsam ape niae nobitatibus ut eaquas re sinihitem everunt pror repudae volesti usciam vendent volupti onsequi dolupita di unt facerferiae natempo riscient estore nesectiunt rest etureiciis escim hillabo reruptatis audis abori berovid quo qui ape deliam reped que molorio velictae niam fugit plabo. Ut molorrovit, ut discius trumqui int,

To ensure the consistent positioning of elements on different Word documents, a clear wireframe grid has been developed for day-to-day use in Microsoft Word.

• Os dolupta tectinvFaceri blaudaecte none volupta des ea consedignim repelig nisitatio. Iquis sit odi aut reribus perro conecturit, consequam que volut et es aboribus ma doluptatio im aliqui qui coneste cersped utatiorit harum quo ommolore consequis consectis expedipsam, et eatius aut id ma volum rem volupiciis.

The logo is in the top right. It is followed by the headline.

• Eventi que quam eaque ea doluptam dolendis quo qui ra dios veremporecat el ipsa nulparum harum dolestius ut modia con conesse voluptatur, se dolupti bustem sundem quuntis ipienimus a ipsunt, comnis am, ommolut peruptia illiquidi restio eaqui consequiae enda dem. Tem fuga. Eliqui dunt, anis re ea vel exped ut es mi, que ducipienis excepudis adionse necti te si blatur acest, consedi coreicipsa vernat aut dolorem qui ommo temporestem ime vellaborem aci vid mo omnienihit eum harit, est vernate pro mo bercitiat. Heading 2 Uptas magnis et litia eatame ne et earchit atisciatem re sent et, serovit aturernatem dolorumquas mi, occae secusci pientiandis am, net officia cor secatur aces autem sed enimaio volupta sperorestrum harioria voluption plabor simus, cum hit utaerro videllum ut essequis que quae veliti solupta tiissi as dolore cum aut omnimus molo bero con nobitatur? Aborian dictatio mincia quam rerspitat ent ommolor rest voluptatur susda comni veliqui busam, cuscienis niet, quam aut optatis et aut is dolo mi, quis por rem am experit eos eaque possitatur, conet, volendipsum harchiliqui venis quatus qui rest offic tota volupit a quibusandi sit la expedit dem alicimagni sum facidestibus voles re alitium nati tenis excestem atus vent aut offici ipsandit prepelese magnatus sed quatur autate est, sendio. Ovide con rem iligenis id quost re dolorerio eiurit, expernam, culparupta verciet, ut quosam, officiis pa doloresse dolor saped quist, aut am faccullabo. Ignimintibus dolorestio del essequia iusam solupit adis etur sit ut dolest, eatusdam et alit omnis aut aut eat. Comni numquo omnim verroremqui occupta sitate vidus ex et odicia doluptatus im quiani volupitassi aspella borerfernam vendis autet faciass invelestem quod exersperror ad magnatiant qui cum que eici officie nihicip iducius.

The text of the document conforms to a 1-column layout, with headers and key words highlighted.

E. Creative

elements

A. document heading text colour: corporate red typography: Arial Bold size: 16 pt case: sentance case ** Note that the headline must be aligned to the left of the page.

Cum rerchiliqui ut officii sinimod eicil et as audigenditia quae. Nam volum ut aut ad explibe archil ium verci nissequi apis si untiiscit ea dolorro magnam et qui ium latis sus initis illutatin pratur? Cepuda sitatur sequis que namust aspicip icidusanim volo molum fugitas sumqui si accabor as dolo volum estis es a dolupta ecuptatecte el inti ditempe riatet aut possima gnimet es ad excerorio eum reiunt voluptatur senitae restende volupientiam quam endel id maximus sus rerum quam ad eveniendis cuptaque con porecatur aut et est, sequid et et est est, ipsande velene excea voles pratem inveria dolorestio eos numquatet delicia doloria dolo mi, quam dis et es simpore, ut facest quiatus eumquibus et aped magnam, quasi consequo is cum labo. Lande elest, utamus dolorum quodiati temquibus aut estem sinte re conet, odistis ex eum facimint exerate vidunt venduciet as essit am reratio blaborrum voluptis rae nim alit fuga. Iligendamet vidit, sitiand ioriore cturesequas essundipsunt laborpore venihil inihill icipsap itiam, sam expliquia neceris eium eos et est adias vendis sima sam, utem repuditatque mil eruptis eost, auda comnisquam sim fugias posanda volores tiaturi aut quam accae pa alit verfero vidigniament lit, tetum dipsam, auda debitatur? Quisit re officiumquid molorem que vel maio. Mus, comnima ximolupti dem fuga. Ribuscil inctae il moluptae ea quaeptatio evel magnimus ex estem as dis adigniam, omnimet latureribus.

B. logo Always right align. Please use master logo files.

C. document footer text colour: corporate grey

E. creative elements blue strokes: corporate red set in 3pt weight

typography: Arial Regular size: 6pt case: sentance case ** Note that the Nissan Learning Academy Copyright text needs to be inserted on all documentation created in Microsoft Word.

D. page number text colour: corporate grey typography: Arial Bold size: 8pt case: sentance case

Osam velendit, quatur, ut quam qui cum exerum everovidit offictas ut et ma doluptaquat est ommolut optaes asimi, sunt plant am, officiis moluptas at vollatisqui cum re num velestrum volut mincitatia ipissedit es diam fugita in cus dipsam id quo maio verum estinih ilitat peris quos et quodici magnihil ium quae voloriat voluptat pientio tempe nit repuda quibus, tessitatium rempere rerrument voluptae quati testentiosa volorum et exceris quod ut quia nos comnis

WORD – GENERAL TEMPLATE – GENERAL PAGE

E. Page number

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

NISSAN

DIGITAL COLLATERAL

sample logo

introduction wireframe – front page design wireframe – typography wireframe – colour usage – inside spread wireframe – backcover / boiler plate brochures – samples microsoft – powerpoint microsoft – word

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

DIGITAL COLLATERAL INTRODUCTION In today’s competitive business environment, every business needs an effective website that presents a professional image. That image should be an accurate representation of the brand and should work through all elements to present consistent messages to visitors. Digital design is all about conveying information in the most direct, clean and intuative manner possible. Whether it’s for our corporate website or a microsite, we need to capture the feel of our company and our brand, in order to convey a strong, lasting impression to our clients, partners and employees. In the following pages we outline the key components of our digital design guidelines. These components provide the building blocks for our online presence.

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

DIGITAL COLLATERAL TYPOGRAPHY Myriad Pro has been selected as the Nissan Learning Academy design typeface while the supporting Nissan Learning Academy typeface for all digitally-generated text is Arial.

Headline as Part of an Image Keyword in Myriad Pro Bold

Sentence in Myriad Pro Regular

Copy for html text Keyword in Arial Bold

Sentence in Arial Regular

Myriad Pro should only be used in banner designs or when the text is placed as an image. Use Bold for the keywords in the headline and Regular for the rest of the sentence, as shown in the example. For the rest of the digital content, use Arial. Bold and Regular are the two weights used, as shown in the example. Primary or secondary supporting colours may be used for the key words in both fonts. If the background of a design is dark then the text needs to be applied in white and vice versa. When creating banners the follwoing should be taken into account for the capitalisation of text: For headlines or titles the text should be sentace case (Only the first word is capatalised, every other word is lowercase except for specified names and naming conventions i.e. Nissan Learning Academy.) For sub headlines the text should be sentence case (only the first word is capitalised) For call to action devices the text should be lowercase (no words are capitalised)

ÂŠ 2014 Nissan South Africa

NISSAN SOUTH AFRICA â&#x20AC;&#x201C; LEARNING ACADEMY | BRANDBOOK

DIGITAL COLLATERAL COLOUR PALETTE Primary colours

corporate grey

corporate red

corporate dark blue

corporate light blue corporate black

R109 G110 B113 #6d6e71

R0 G174 B239 #00aeef

R141 G198 B63 #8dc63f

R43 G57 B144 #2b3990

R241 G90 B41 #f15a29

Our primary colours – corporate red, corporate grey, corporate dark blue, corporate black and corporate light blue – combine to reinforce the Nissan Learning Academy identity, while the secondary supporting colour complement them. The Nissan Learning Academy primary and secondary colour palettes are readily available for use on web elements. To ensure that the corporate colours are executed consistently regardless of the medium, please refer to the colour palette on this page for accurate matching in RGB and hexadecimal values.

Secondary colours

Note Only the approved shading of the primary colours may be used in online design. The secondary colours, may not under any circumstances be in applied in shades and tones.

yellow

yellow-orange

red

R252 G175 B23

R234 G128 B36

R225 G26 B44

#fcaf17

#ea8024

#e11a2c

deep red

purple

green

R181 G9 B56 #b50938

R121 G41 B128 #792980

R0 G75 B136 #004b88

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

Viiew blue R0 G137 B207 #?

DIGITAL COLLATERAL ELECTRONIC EMAILERS

SALES TRAINING 8 EASY STEPS.

NISSAN

sample logo

Electronic mailers are the most popular and inexpensive form of direct promotion. The following pages outline the design standards that should be adhered to when utilising this communication medium.

Monthly newsletter detailing news, events and upcomming solution advancements.

Heading Vestibulum tristique montes eget, consectetuer et massa urna at a condimentum, dignissim eaque ligula. Massa tristique enim curabitur placerat. In vitae in metus euismod, leo sed, ipsum sapien nec ut sed turpis. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula. Sapien donec in rhoncus tortor odio. Sed pharetra vel nisl luctus. Vestibulum tristique montes eget, consectetuer et massa urna at a condimentum, dignissim eaque ligula. Massa tristique enim curabitur placerat. In vitae in metus euismod, leo sed, ipsum sapien nec ut sed turpis. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula. Vestibulum tristique montes eget, consectetuer et massa urna at a condimentum, dignissim eaque ligula. Massa tristique enim curabitur placerat. In vitae in metus euismod, leo sed, ipsum sapien nec ut sed turpis. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula. Sapien donec in rhoncus tortor odio. Sed pharetra vel nisl luctus. Vestibulum tristique montes eget, consectetuer et massa urna at a condimentum, dignissim eaque ligula. Massa tristique enim curabitur placerat. In vitae in metus euismod, leo sed, ipsum sapien nec ut sed turpis. Morbi sed odio donec praesent diam, diam et diam leo tempus lectus, sit integer ipsum vestibulum nulla maecenas, donec aenean ligula.

Example of a basic electronic mailer template

ÂŠ 2014 Nissan South Africa

NISSAN SOUTH AFRICA â&#x20AC;&#x201C; LEARNING ACADEMY | BRANDBOOK

DIGITAL COLLATERAL PUTTING IT TOGETHER – EMAIL BANNER

SALES TRAINING 8 EASY STEPS.

Banners utilise our corporate colours and imagery to communicate a strong brand presence.

NISSAN

sample logo

All electronic banners should conform to the standard layout. All banners should have a fixed size of 630px X 250px.

Monthly newsletter detailing news, events and upcomming solution advancements.

When incorporating imagery, ensure you use a suitable image where the text can easily be read when placed onto the image banner. nly the primary corporate colour palette may be used for the flat colour O mailer banners. Please ensure you use only the master banner files from the Nissan Learning Academy server or as provided by the Marketing Department.

Example of a basic electronic mailer banner with the use of imagery.

SALES TRAINING 8 EASY STEPS.

NISSAN

sample logo

Monthly newsletter detailing news, events and upcomming solution advancements.

Example of a basic electronic mailer template with the use of a flat colour and icons

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

DIGITAL COLLATERAL PUTTING IT TOGETHER – EMAIL TEMPLATE WIREFRAME

SALES TRAINING A

8 EASY STEPS.

NISSAN

sample logo

The wireframe on this page outlines the specifications for the various elements that are usually included. A: banner placement area The banner should always be placed at the top. For guidelines on banner designs please refer to page 9 of this section.

Monthly newsletter detailing news, events and upcomming solution advancements.

B: headings B

Standard headlines can only be displayed in the primary corporate colour pallete, or alternatively corporate grey and white when text is placed on an image.

C: content area font colour: black font: Arial size 11px background colour: white (#FFFFFF) or light grey (#F9F9F9)

D: template border The template area must have a corporate grey (#6D6E71) border of 1px.

Sub-heading

E: images All images with a light coloured or white background, included in the body of the template must have a corporate grey (#6D6E71) border of 1px.

NISSAN SOUTH AFRICA – LEARNING ACADEMY | BRANDBOOK

NISSAN

sample logo