Despite persistent crises, sub-Saharan Africa presents opportunities in 2025 time-frame

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DESPITE PERSISTENT CRISES, SUB-SAHARAN AFRICA PRESENTS OPPORTUNITIES IN THE 2025 TIME-FRAME JUNE 2016 Commodity producing countries are the most affected

Precarious business climate and political constraints

Attractive prospects for businesses

STRONG POTENTIAL FOR PRIVATE CONSUMPTION

Private consumption is a driver for recovery

4 COUNTRIES OFFER OPPORTUNITIES TO BUSINESSES IN 2 SECTORS

BASED ON 2 CRITERIA

NIGERIA, ANGOLA, GHANA AND SOUTH AFRICA

DEMOGRAPHICS

RETAIL

Market size : the most populated countries are economically interesting

Proportion of dependent population should fall over the next 10 years

50%

15COUNTRIES IDENTIFIED AS HAVING HIGH POTENTIAL CONSUMER MARKETS

Increasing wealth of population sectors that may spend more on higher added-value products

Development of infrastructures : South Africa ranked 6th in the world, in terms of the number of shopping centres

Urban population will exceed this level by 2025 Access to credit Senegal

More income, more infrastructures

HOUSEHOLD CONSUMER SPENDING CAPACITY in

2014

Final consumption per inhabitant

Ivory Ghana Coast

Nigeria

Ethiopia

Gabon

Zaire (DRC)

Rwanda

Kenya

Tanzania

Angola Mozambique

ITC*: DEMAND AND HIGH POTENTIAL MARKET Relatively low installation rates

Namibia Botswana

GDP growth : determining factor for employment & income evolution

by

2025

GDP level per inhabitant : indicator of the countries’ medium-term wealth

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South Africa

Rapid growth of services accessible via mobile devices

Heading towards a more diversified economy

* Information and communication technologies


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