LARS FREDRIKSSON

LARS FREDRIKSSON

FOUNDER OF VERSO SKINCARE

Lars Fredriksson, trained in finance and marketing, is the brain behind Verso skincare. He created Verso after discovering Retinol 8 in a medical journal. He states that ''Retinol 8 has great benefits compared to standard Retinol, being less aggressive and less UV sensitive. Retinol has been most effective combat aging. Magical proven to be the substance to Unfortunately, it does have side irritating the skin ingredient effects such as and reacting to sunlight. Retinol 8 however, does not and is eight times more potent than retinol.'' Using the knowledge of this magical ingredient, Fredriksson set out to prove that reversing the signs was possible by creating a modern and minimalist skincare range.

He told Marie France that he wanted to "create skincare that would reflect the Scandinavian beauty; high quality products in designed packaging. Less is more! t’s the simplistic approach to skincare. No need for long and extensive routines, but good and high quality products that will be able bring out the best. Beautiful skin does not have to be time consuming or complicated".