CONTENTS
COHORTED BRINGS THE MAGIC OF PRODUCT DISCOVERY ONLINE 2
4. Introduction
4. Welcome
5. What we do
6. Product Placement 7. Aditional Services 8. Cohorted Audience Demographics 10. Product Placement Benefits 11. Costs 12. Case Study: 12. Lord & Berry 14. Smith & Cult 16. Process Overall 17. Next Steps
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INTRODUCTION
WHAT WE DO Cohorted brings the magic of product discovery online. Targeting the aspirational customer, our exclusive monthly Beauty Box provides a distinct platform for aspirational brands and consumers to connect in a unique and memorable way. With a highly personalized and targeted profile, Cohorted allows consumers to engage with well-known, hard-to-find
international
and
niche
brands
from the comfort of their home. Using robust editorial content designed to educate and inspire consumers, from how-to videos to look books and on-trend influencer collaborations, we aim to deliver an unrivalled experience that encourages our customers to discover more from the brands we work with. In the Cohorted Boutique, consumers can find fullsize versions of every product sampled as well as other editor approved ranges from exceptional brands that share passion for quality and
I love my cohorted beauty box - I get so excited every month in anticipation of what I might get
distinction.
and am always satisfied it is a great way of testing and trailing new products! - Beauty Box Subscriber
Cohorted has helped thousands of consumers discover the some of the best products for their beauty routines and connect brands with new
ABOUT US
audiences for the long-term.
Cohorted was launched in the United Kingdom in 2015 and aims help consumers discover the best beauty and lifestyle products through monthly edits of curated, full size and deluxe samples. Each box includes a mix of products across categories - from cosmetics, skincare and fragrance to body and lifestyle extras. We aim to represent an important trend in the evolution of retail discovery experiences for both brands and consumers.
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PRODUCT PLACEMENT
ADDITIONAL SERVICES
Our unique advantage sampling programs put your brand and products in the hands of a targeted
With a strong influencer community, social presence and consumer data base, Cohorted can support
cohort of aspirational buyers. With boxes centred exclusively on a specific category of products,
all beauty box placements with a robust marketing campaign that includes Solus Email Marketing,
your brand is able to strategically place products into the hands of consumers that are the most
Opt-in Lead Generation Pages, Dedicated Influencer Reviews and more.
interested in receiving them.
Social marketing & online engagement is one of our core strengths and is one of the key marketing activities we can use to drive interest, take-up and repeat purchase with products included in our Beauty Boxes. We support product placement with:
We offer three unique sampling programs:
Social Influencer Campaigns zzLight
zzIntermediate
zzConcentrated
zzOne Month Sampling
zzTwo Month Sampling
zzThree Month Sampling
Structured Social Media Campaigns
Each programme we offer guarantees:
zzBrand Exposure
Full Social Media support campaigns
Consumer/Influencer Product Insight Reports
Strategic Competitions & Opt-in Lead Generation Option to launch in
Quality editorial and High Res content
Cohorted Boutique
in Beauty Box Product Guide
Direct Email Marketing Campaigns across our 70,000 strong consumer database Dedicated brand showcase
Agreed Incentive to
page on Cohorted.co.uk
purchase offers Note: Please speak with a member of the sampling team for further information on our Rate Card for Beauty Box support services.
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COHORTED AUDIENCE DEMOGRAPHIC
Location:
Income:
100%
100%
80%
80%
60%
60%
40%
40%
20%
20%
Gender distribution of Subscriber Audience 7% MALE
The Cohorted Beauty Box woman is welltravelled, well-educated, and socially active. She has approximately £100 or more a month of discretionary income to spend on beauty. She likes going to department stores and prestige boutiques as well as apothecaries... She mixes mass with class.
93% FEMALE
0%
Top 5 interest:
1
Travelling
4
Celebrity Fan & Gossip
8
Hair Care Products
25% earn over £65k
10% earn over £75k
Other:
80%
3
65% earn over £50k
Age Distribution among Subscribers
Make-up & Cosmetics Products
Beauty Services
0%
30% Non-London & Greater London regions
100%
2
5
70% London & South East regions
100%
60%
80%
40%
60%
20%
40%
0%
20% 70% 25 - 45
25% 45 +
Age
0%
70% Are homeowners
35% Have children
67% Have purchased from a brand again having received products in their Beauty Box.
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PRODUCT PLACEMENT BENEFITS
COSTS We believe strongly that meeting the needs of our clients is paramount in whatever we do and we understand product placement does have an internal cost for our partners. As such, we aim to keep our clients costs as low as possible by requesting a low initial admin fee. We will also provide a per unit contribution of up to 15% of product RRP (negotiable on a case-to-case basis).
Admin Setup Fee Upfront deposit Payable ÂŁ250.00
Unit Contribution offered Up to 15% of product RRP (negotiable on a case-to-case basis).
The elegant black box makes it feel like a treat before you even open it. All the products are high end and great quality, I love discovering new brands and getting to try things I ordinarily would not be able to afford to buy seperate. The box is amazing value for money and is the best out there for sure. - Beauty Box Subscriber
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CASE STUDY 01
Sampling programme characteristics:
LORD & BERRY
A boutique Italian fashion house, Lord&Berry revolutionized make up into an important fashion
Brand launch onsite
Cohorted beauty box sampling
Light
Strategic Competitions & Opt-in Lead Generation
accessory. Since its beginning in 1992, as one of the original niche make-up brands Lord&Berry is dedicated to creating style. Since 1997, Milan, the cradle of the company and style capital of the world, has been the symbol of Lord&Berry’s success. Firmly established backstage during Milan and Paris fashion weeks, Lord&Berry is devoted to empowering women worldwide through its fashion forward cosmetics. Set to challenge American women’s fashion habits forever, Lord&Berry turned
One Month’s Sampling
make up into a real fashion accessory, like shoes and handbags.
Social Influencer Campaigns
Customer Impact: 100%
80%
60%
40%
Retails at...
20%
0%
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86% enjoyed receiving Lord & Berry in beauty box
62% Customers would consider repurchase from brand again.
68% Recommend sampled brand to a friend.
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CASE STUDY 02
Sampling programme characteristics:
SMITH & CULT
Cohorted Beauty Box sampling
Strategic Competitions & Opt-in Lead Generation
Light One Month’s Sampling
Social Influencer Campaigns
Consumer/Influencer Product Insight Reports
Structured Social Media Campaigns
Smith & Cult nail polishes represent the duality we all inhabit throughout our lives and our individual expressions of beauty, which reflect who we’ve been, are and aspire to become. Each shade is inspired by and representative of the experiences depicted in the diary entries of our beauty addicted heroine who sees her world through a lens of color. Exclusively stocked in Selfridges and Space NK.
Customer Impact: 100%
80%
60%
40%
Retails at... 20%
0% 94% enjoyed receiving Smith & Cult in beauty box.
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71% Customers would consider repurchase from brand again.
88% Recommend sampled brand to a friend.
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PROCESS OVERVIEW
NEXT STEPS
Our five phase process is simple; enabling our customers to discover and find affinity with your
Our subscription boxes are a tried & tested marketing channel with the strategic aim of driving
brand easily and intuitively:
awareness of your brand in the mind of your ideal consumer, ensuring your brand and/or product gets into the right hands. To begin your Product Placement Programme with us, simply notify with our executive buying team and sign and return your Cohorted Partnership Agreement document to begin placement scheduling for your brand.
Programme Scheduling
Join some of the other brands that have worked with us... Scheduling of sampling programme into the nearest upcoming availability
Planning / Artwork / Promotion
in the Cohorted Beauty Box.
Research. Editorial Development.
Beauty Box Launch
Pre-launch Marketing.
Launch of partner brand in Cohorted Boutique (As agreed)
Assessment & Evaluation
Delivery to beauty box subscribers.
Impact analysis & client review.
Note: Please ask to speak to your dedicated Account Manager for any additional information required during sampling with us.
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