IDENTITY GUIDELINES & BRANDING MANUAL
INTRODUCTION
The Colaboratory at Georgia Southern University...
IDENTITY GUIDELINES
Incubates, Assists, Improves, Creates, Develops, Innovates, and Inspires others to do good things.
INTRODUCTION
IDENTITY GUIDELINES & BRANDING MANUAL This guide provides an outline of the visual identity system, including logo standards, supporting imagery, and the associated graphic vocabulary. The success of the brand depends on consistent and frequent application of the identity system across the entire spectrum of communication tools. All artifacts promoting the Colaboratory should reflect the established commitment to excellence. The Colaboratory’s identity provides flexibility and room for expression. Because of the Colaboratory’s creative environment, users are encouraged to be inventive and push the boundaries of the identity system. However, it is important that this flexibility be used to appropriately express the given communication goal. Even though much effort has been made to ensure that this guide is easy to understand and use, it is impossible to anticipate every application of the visual identity system. Therefore, users should exercise their best judgment to determine the ideal expression of the vision outlined in this guide. Independent projects created within the Colaboratory do not need to follow this guide. It should only be referred to for formal communications from the Colaboratory.
Referencing this manual while developing communication materials will ensure the Colaboratory accomplishes its inspirational goals.
Questions regarding this guide or the visual identity system should be directed to http://Colab.Works/Identity or Hello@Colab.Works.
TABLE OF CONTENTS IDENTITY GUIDELINES & BRANDING MANUAL 1 ABOUT 8 Leadership 8 BRAND SPIRIT 9 HISTORY 11 Logomark 11 Logotype 11 BRANDMARK 12 Logomark 12 Logotype 12 CLEARSPACE/BLEED 13 Logomark 13 Logotype 13 CLEARSPACE/BLEED 14 Partner logos 14 MINIMUM SIZE 15 Logomark 15 Logotype 15 COLOR VARIATIONS 16 Logomark 16 LogoType 16 UNACCEPTABLE USES 17 Logomark 17 LogoType 17 ADDITIONAL SUPPORT 18 Badge 18
COLOR PALETTE 21
STATIONERY 32 Business Card 32
TYPOGRAPHY 22 Standard text 22
Typography 32 First & Last Name 32 Title 32 Contact Information 32 Colaboratory 32 Tagline & Hashtag 32
IMAGE STYLE 23 Guidelines 23 Photo Release
23
STATIONERY 26 Letterhead 26
STATIONERY 33 Envelope 33
STATIONERY 27 Letterhead Specifications 27
Typography 33 Colaboratory 33 Text 33 Addressing 33
Typography 27 Colaboratory Title 27 Contact Information 27
STATIONERY 34 Facsimile 34
Paper 27 STATIONERY 28 Design Brief 28 STATIONERY 29 Design Brief Specifications Typography 29
Paper 29 STATIONERY 30 Secondary Page 30 STATIONERY 31 Secondary page 31 Colaboratory Title 31 Contact Information 31
Paper 31
29
SOCIAL MEDIA 36 Profile Icon 36 Background Images Badge 37
36
SOCIAL MEDIA 38 Hashtags 38 Legibility 38 Mandatory Hashtags Suggested Hashtags
SPACE 38
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INTRODUCTION
INTRODUCTION
ABOUT The Colaboratory facilitates collaboration between Georgia Southern University’s faculty and students and community. This multidisciplinary approach enhances and develops transferrable skills through experience-, creative-, research-, and leadership-based solutions that help solve, or call attention to, local, national, and global issues. Empowering students with ‘Design Thinking,’ along with hands-on experience, students seeking to go the extra-mile undertake projects and issues within small groups to provide a positive impact or solution. Learning about and connecting with communities involves the integration of many disciplines while combining classroom experience with work in the field, thus fusing theory and practice. The Colaboratory is a place for persons to gather, interact, and explore shared experiences. It facilitates research, curriculum development, internships, and fieldwork opportunities – all while inspiring critical thinking and building relationships.
LEADERSHIP The Colaboratory at Georgia Southern University was created in 2014 by Stephanie Arends Neal and Lindsay Byrnside Tyson, Master of Fine Arts Candidates with the Betty Foy Sanders Department of Art.
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INTRODUCTION
BRAND SPIRIT Our brand is everything we say and do... and how we say and do it. A brand encompasses all aspects of a company, product or service – the name, logo, typefaces, colors and slogans encompass the visual aspects, but the brand also includes the whole experience – everything that comes together to form image and reputation. For the Colaboratory at Georgia Southern University, this experience affects the way people feel and respond when they think of the University community – faculty, staff, student and alumni. The Colaboratory is committed to the education of cultural leaders who will engage and inspire audiences through our four core segments – RESEARCH, CREATIVITY, EXPERIENCE, and LEADERSHIP. This collaborative provides the tools for self-discovery and risk-taking in an environment that thrives on critical thought and action. The Colaboratory is exciting, proactive, responsive and community-centered. It insists that people not only take a critical view of the world, but also that they act on this view. To inspire audiences to take action, the Colaboratory expresses ideas through a interdisciplanary approach to the visual arts. Mission, vision, and values statements are guiding principles for the development of programming, curriculum, brand voice and other activities of the Colaboratory. Everything should reflect the mission and vision and be rooted in the values. Students should use them as inspiration and benchmarks in their own work.
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INTRODUCTION
IDENTITY GUIDELINES The Colaboratory identity consists of the logo and the wordmark. The guidelines presented should be followed to ensure a consistently strong brand of the Colaboratory – locally and internationally.
INTRODUCTION LOGO
HISTORY LOGOMARK The Colaboratory logomark is made up of four segments of color that represent a micro view of woven thread. This is not only symbolic of the multidisciplinary and team-driven setting of the Colaboratory, but also represents the four main focuses – experience, creativity, research, and leadership. • GREEN (experience) represents growth and inspires compassion • ORANGE (creativity) is the color of risk-taking and social communication • BLUE (research) is symbolic of honesty and wisdom • GRAY (leadership), a derivative of black, is sophisticated and associated with authority
LOGOTYPE
LOGOTYPE Because of the effects of the color, orange is the primary color of the Colaboratory logotype. Orange is optimistic, it stimulates, and it is courageous – all qualities expected within the Colaboratory.
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IDENTITY GUIDELINES
BRANDMARK The Colaboratory logo is made up of two components – the Colaboratory logomark and logotype.
LOGOMARK
LOGO
The full-color version of the Colaboratory logomark is the primary brandmark of the identity system. It is the cornerstone of the visual identity system. The logomark must appear, at least once, on every piece of communication and should comply with the standards in this guide. This mark should never be altered, modified or reproduced in any way.
PANTONE 7459 C
PANTONE 445 C
PANTONE 7765 C
LOGOTYPE
PANTONE 7417 C
LOGOTYPE
The red Colaboratory logotype is considered the secondary element of the identity system. Unless otherwise noted within the Identity Guidelines & Branding Manual, the logotype should remain red. ggThis is a graphic file and should not be typed manually.
PANTONE 7459 C
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PANTONE 445 C
PANTONE 7765 C
PANTONE 7417 C
IDENTITY GUIDELINES
CLEARSPACE/BLEED No matter the size, the Colaboratory brandmarks should have the following clearspace to ensure legibility and consistency of the brand. LOGOMARK
LOGOMARK The Colaboratory logomark should always have its equal width and height as clearspace around it. In the event that the Colaboratory brand will need to appear in tandem with the logo of one of its partners or supporters, the Colaboratory logomark should be used. The logomark should appear proportionally similar to the peer logo with a .25-point gray rule (vertical line) separating the logos. The placement of the separating rule can be half of the width of the logo, while the peer logo should respect the clear space previously defined.
LOGOTYPE
LOGOTYPE The Colaboratory logotype should always have greater than equal it’s height represented on the top and bottom margin and the greater or equal to the width of the “C” on it’s left and right margins.
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IDENTITY GUIDELINES
CLEARSPACE/BLEED PARTNER LOGOS
.125-point vertical rule
In the event that the Colaboratory brand will need to appear in tandem with the logo of one of its partners or supporters, the Colaboratory logomark should be used. The logomark should appear proportionally similar to the peer logo with a .125-point gray rule (vertical line) separating the logos. The placement of the separating rule can be half of the width of the logo, while the peer logo should respect the clear space previously defined. The hieght of the rule should equal the height of the Colaboratory logomark.
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width of Colaboratory logo mark
IDENTITY GUIDELINES
MINIMUM SIZE To ensure legibility, do not reduce its width to less than the following measurements.
LOGOMARK
LOGOMARK
Do not reduce the logomark’s width to less than .5-inches for print and 72 pixels (or 1 inch) for screen applications. Other reproduction methods may require the minimum size to be greater than the sizes identified here.
SCREEN
Minimum Size .5” wide
Minimum Size 72 pixels or 1” wide
LOGOTYPE
LOGOTYPE
Do not reduce the logotype’s width to less than 1.5-inches for print and 144 pixels (or 2 inches) for screen applications. Other reproduction methods may require the minimum size to be greater than the sizes identified here. PRINT
SCREEN
Minimum Size 1.5” wide
Minimum Size 144 pixels or 2” wide
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IDENTITY GUIDELINES
COLOR VARIATIONS LOGOMARK
LOGOMARK
While the four color logomark is always preferred, select the option that provides maximum contrast with the logomark’s background. When used over an image, the four color, white, or one color version of the logomark should be used. When placing the logomark over an image make sure that the logomark’s contrast against the background ensures the logomark is clearly visible. When it is not possible to use the four color version of the logomark, it may be reproduced as one-color, or knocked out to all white. The gray version should be used only when on a white
LOGOTYPE
LOGOTYPE
While the red color logotype is always preferred, some instances, such as the business card and envelope require green or blue logotypes. Users should select a logotype option – gray, orange, or knock-out – that provides maximum contrast with the logotypes’s background.
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IDENTITY GUIDELINES
UNACCEPTABLE USES LOGOMARK
LOGOMARK When using the Colaboratory logomark, never 1. Exchange placement of the color order 2. Reflect the logomark on any axis 3. Rotate and/or skew the logomark 4. Replace a color within the logomark 5. Replace all colors within the logomark 6. Remove shadow in any printed or online material
This is only approved when applied on garments using screen printing or embroidery
7. Outline the reverse logomark 8. Place the logo where it there is minimal contrast against the background
LOGOTYPE
LOGOTYPE When using the Colaboratory logotype, never 1. Change the color of any portion of the logotype 2. Outline the reverse logotype 3. Outline the logotype 4. Place the logotype on backgrounds without high contrast 5. Skew or warp any or all portions of the logotype 6. Rotate the logotype
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IDENTITY GUIDELINES
ADDITIONAL SUPPORT BADGE The Colaboratory Badge should be used when promoting a project that was created within the Colaboratory. The Badge is available in either green, orange, blue, gray or knock-out. When used, the Badge should not take attention away from the project. The four color logomark should not be used as part of the Colaboratory Badge. ‘Colaborative’ is a spin off of ‘Colaboratory’ and should only contain one letter ‘l.’
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IDENTITY GUIDELINES
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INTRODUCTION
VISUAL SYSTEM GUIDELINES A consistent visual identity supports a strong brand for the Colaboratory by creating a unified look in print and electronic communications. People notice visuals before they’ve read a word. That’s why it’s so important for visuals to immediately identify our communications as coming from the Colaboratory. Correct use of the logo, a specific color palette and distinctive fonts all help people recognize the Colaboratory in our work. Photographs help tell our stories, showing what we are doing to improve and impact the local, state, national or global community.
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VISUAL SYSTEM GUIDELINES
COLOR PALETTE Pantone spot color is the preferred usage, but CMYK and RGB reproduction files of the full-color logomark are available for specific application requirements.
PANTONE 7459 C
PANTONE 445 C
PANTONE 7765 C
PANTONE 7417 C
BLUE
GREEN
PANTONE 7459 C
PANTONE 7765 C
CMYK 373/27/21/0
CMYK: 30/21/100/0
RGB 65/150/180
RGB: 187/178/30
WEB #4196B4
WEB #BBB21E
GRAY
ORANGE
PANTONE 445 C
PANTONE 7417 C
CMYK 68/54/55/30
CMYK 3/86/85/0
RGB 78/87/88
RGB 232/74/55
WEB #4E5758
WEB #E84A37
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VISUAL SYSTEM GUIDELINES
TYPOGRAPHY The Colaboratory typography consists of one typeface, Neutraface (House Industries, www.houseind.com) The typefaces comes in a variety of weights and offer flexibility of use. Commitment to this typeface will create a consistent and strong identity. While some font sizes are dependent on the application, much of the typography styles remain consistent throughout the brand. Refer to specific articles for exact typographic measurements.
STANDARD TEXT Neutraface 2 Text Size: 10 points Kearning: 10 points Leading: 12 points Color: Colaboratory Gray
Neutraface 2 Text Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !@#$%&? Neutraface 2 Text Light Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !@#$%&? Neutraface 2 Text Book AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !@#$%&? Neutraface 2 Text Book Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !@#$%&? Neutraface 2 Text Demi AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !@#$%&? Neutraface 2 Text Demi Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !@#$%&? Neutraface 2 Text Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !@#$%&? Neutraface 2 Text Bold Italic AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !@#$%&? Neutraface 2 Display Tilting AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789 !@#$%&?
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VISUAL SYSTEM GUIDELINES
IMAGE STYLE GUIDELINES Natural lighting, unusual cropping and framing and interesting angles all give an authentic feeling. Depending on the photo, some parts of the image can be out of focus; it provides a more interesting context and helps the eye identify the primary visual. Photographs should present topics in the most compelling, effective and dynamic way. One of the best ways to do this is to show people doing the work that’s related to their story. This includes putting them in a setting where their work is done and using relevant props like a tool or a specimen. This helps present the achievements of our people in a way that’s both confident and authentic. If it’s difficult to show your subjects’ work in a way that’s distinctive — such as if they spend most of their time working at a computer — shoot photos to show the results of their work and its impact on Georgia Southern or the local, state, national or global community.
PHOTO RELEASE We require a model release form be filled out whenever we are using a person’s name, likeness, voice, participation, comments and/or appearance; in audio/ visual media, including, but not limited to, video, sound and photographic still imaging; or written material. As a general guide, if you are taking a photo of a single person or a small group and they are the main focus of your shot, you should have them sign the release form. FERPA requirements should be taken into account when students are used in photos or stories.
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The Colaboratory visual identity will come to life on the materials we use to communicate. These include stationery, signage, marketing materials and other media. Correct and consistent use of the visual system will be the determining factor for a successful identity. This section provides sample layouts and mechanics that illustrate how all of the visual elements come together to create a distinct Colaboratory identity.
APPLICATIONS: TEMPLATES & DEMONSTRATIONS Structure The foundation of the Colaboratory visual identity system is based on using the grid.
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STATIONERY LETTERHEAD Colaboratory Letterhead contains the Colaboratory colored band, logomark, logotype and Colaboratory contact information.
Colaboratory
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Georgia Southern University 1334 Southern Drive Statesboro, Georgia 30460
912.478.2652 Hello@Colab.Works Colab.Works
APPLICATIONS: TEMPLATES & DEMONSTRATIONS
STATIONERY 1.0625”
1.0625 in
LETTERHEAD SPECIFICATIONS
0.9549”
0.9549”
TYPOGRAPHY
3”
COLABORATORY TITLE
1.0625”
Neutraface 2 Display Tilting Size: 13 points Kearning: 50 points Leading: 10 points Color: Colaboratory Red
6.375”
Contact Information
Neutraface 2 Text Book Size: 8 points Kearning: 20 points Leading: 9.5 points Color: Colaboratory Gray
PAPER
7.125”
The Colaboratory uses Sappi Fine Paper North America (Sappi.com). SappI Fine Paper Flo, Matte Text (110lb/7pt/162gsm) 8.5”x11”
0.5”
Colaboratory
0.25”
Georgia Southern University 1334 Southern Drive Statesboro, Georgia 30460
912.478.2652 Hello@Colab.Works Colab.Works
0.125” 2.125”
2.125”
2.125”
2.125”
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STATIONERY DESIGN BRIEF
HEADER
The Colaboratory Design Brief should be used when presenting or proposing designs or ideas to a client. The Design Brief contains the Colaboratory colored band, logomark, logotype and Colaboratory contact information in addition to client contact information, title and header.
TITLE CONTACT
PHONE
Colaboratory
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Georgia Southern University 1334 Southern Drive Statesboro, Georgia 30460
912.478.2652 Hello@Colab.Works Colab.Works
APPLICATIONS: TEMPLATES & DEMONSTRATIONS
STATIONERY 1.0625”
1.0625 in
DESIGN BRIEF SPECIFICATIONS
0.9549”
Design Brief Header 0.9549”
3”
HEADER
1.0625”
CONTACT:
First & Last Name
CONTACT HEADER
Neutraface 2 Text Book Size: 7 points Kerning: 30 points Leading: 12 points Style: All Caps Color: Gray Justified: Right
Neutraface 2 Display Tilting Size: 14 points Kerning: 70 points Color: Red Justified: Right
Design Brief Title
5.3125”
COMPANY:
Company Name PHONE:
(555) 555.5555 0.5”
TYPOGRAPHY
EMAIL:
contact@emailaddress.com
TITLE
Contact Information
Neutraface 2 Display Tilting Size: 12 points Kerning: 50 points Color: Blue Justified: Left
2.5”
7.125”
Neutraface 2 Text Book Size: 9 points Leading: 9 points Color: Gray Justified: Right
PAPER The Colaboratory uses Sappi Fine Paper North America (Sappi.com). SappI Fine Paper Flo, Matte Text (110lb/7pt/162gsm) 8.5”x11” 0.5”
Colaboratory
0.25”
Georgia Southern University 1334 Southern Drive Statesboro, Georgia 30460
912.478.2652 Hello@Colab.Works Colab.Works
0.125” 2.125”
2.125”
2.125”
2.125”
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STATIONERY SECONDARY PAGE The secondary page of Colaboratory’s Stationery Suite is universal. It should be used as the second page for both the letterhead and design brief. The secondary page contains only the colored Colaboratory band and logotype on the bottom of the page.
Colaboratory
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APPLICATIONS: TEMPLATES & DEMONSTRATIONS
STATIONERY 1.0625”
1.0625 in
SECONDARY PAGE
0.9549”
6.375”
Type of paper Dimensions
COLABORATORY TITLE Neutraface 2 Display Tilting Size: 13 points Kearning: 50 pointsLeading: 10 points Color: Colaboratory Red Contact Information
Neutraface 2 Text Book Size: 8 points Kearning: 20 points Leading: 9.5 points Color: Colaboratory Gray
9.170”
PAPER The Colaboratory uses Sappi Fine Paper North America (Sappi.com). SappI Fine Paper Flo, Matte Text (110lb/7pt/162gsm) 8.5”x11”
0.5” 0.25”
Colaboratory
0.125”
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APPLICATIONS: TEMPLATES & DEMONSTRATIONS
STATIONERY BUSINESS CARD The Colaboratory business card is 2 x 3.5 inches. The primary color is green.
First LastName Title
TYPOGRAPHY FIRST & LAST NAME Neutraface 2 Display Tilting Size: 9 points Kerning: 50 points Leading: 10 points Color: Colaboratory Green
Georgia Southern University 1334 Southern Drive Statesboro, Georgia 30460 912.478.2652 Hello@Colab.Works Colab.Works
Title
Neutraface 2 Text Book Italic Size: 8 points Kerning: 10 points Leading: 9 points Color: Colaboratory Gray Contact Information
Neutraface 2 Text Book Size: 7.5 points Kerning: 10 points Leading: 8.5 points Color: Colaboratory Gray COLABORATORY Color: white Width: 2.375 inches
Tagline & Hashtag Neutraface 2 Text Demi / Demi Italic Size: 12 points Kerning: 40 points Leading: 13 points Color: Colaboratory Orange PAGE 32
research, creativity, experience and leadership #ColabWorks
APPLICATIONS: TEMPLATES & DEMONSTRATIONS
STATIONERY ENVELOPE
COLABORATORY Georgia Southern University 1334 Southern Drive Statesboro, Georgia 30460
The Colaboratory uses an A10 envelope. The primary color is blue. The interior of the envelope is blue to not only add an element of surprise while when opening the envelope, but to also serve as security for its contents.
TYPOGRAPHY COLABORATORY Color: Colaboratory Blue Width: 1.25 inches Text Neutraface 2 Text Book Size: 7 points Kerning: 30 points Leading: 8 points Color: Colaboratory Gray
ADDRESSING The area reserved for addressing is 3 x 1.5-inches. Using the top corner of this measurement, the area should 3.75 inches from the left side and 1.875 inches from the top. Written addresses, in black ink, is preferred. However, for large mailings, it is preferred that typed addresses be printed directly on the envelope. These addresses should use: Neutraface 2 Text Book Size: 10 points Kerning: 30 points Leading: 8 points Color: Colaboratory Gray
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APPLICATIONS: TEMPLATES & DEMONSTRATIONS
STATIONERY FACSIMILE Facsimile
The facsimile uses the same format as the Design Brief and allows room to either type or write a message to the recipient. message: CONTACT:
First & Last Name COMPANY:
Company Name FAX NUMBER
(555) 555.5555 EMAIL:
contact@emailaddress.com NUMBER OF PAGES:
#
FROM:
First & Last Name
Colaboratory
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Georgia Southern University 1334 Southern Drive Statesboro, Georgia 30460
912.478.2652 Hello@Colab.Works Colab.Works
APPLICATIONS: TEMPLATES & DEMONSTRATIONS
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APPLICATIONS: TEMPLATES & DEMONSTRATIONS
SOCIAL MEDIA Engaging with supporters through social media provides an opportunity to create authentic relationships in a personalized way, while sharing the successes of the Colaboratory. In order to maintain a suite of social presences that are cross-branded, the following social media brand guidelines were established. Consider profile icons and background images to be extensions of the Colaboratory web presence. Within the social media accounts, the social ‘personality’ and aesthetics should reflect the Colaboratory’s Brand Spirit.
PROFILE ICON The profile icon, no matter the social media platform, should be the Colaboratory logomark. This will allow visual consistency throughout various social media platforms.
BACKGROUND IMAGES Social media sites representing the Colaboratory should adhere to the logo guidelines. Background and promotional images displayed on social media sites must be an image that compliments the mark and aligns with Colaboratory image identity standards. Images should either promote a project created within the Colaboratory or be representative of the space.
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APPLICATIONS: TEMPLATES & DEMONSTRATIONS
BADGE The Colaboratory Badge should be used when promoting a project that was created within the Colaboratory. The Badge is available in either green, orange, blue, gray or knock-out. When used, the Badge should not take attention away from the project.
colaboratory
82 likes steffareffa #Colaboratory #GeorgiaSouthern #ColabWorks #RookeryBay #BFSDoArt
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APPLICATIONS: TEMPLATES & DEMONSTRATIONS
SPACE The Colaboratory should be Inviting Inspiring Collaborative Energetic Comfotable Open Professional Welcoming Equipped Efficient
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