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MEDICAL MARIJUANA AD CAMPAIGN
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TRIPPIN’ OUT AD CAMPAIGN
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HILTON VISION RE-BRANDING
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MOLOTOW RE-BRANDING
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NOW EDITORIAL DESIGN/PHOTO L
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FINAL FINALLY PROMOTIONAL DESIGN
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NO SYMPATHY SWIMWEAR BRANDING N
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NÉGATIF ZINE DESIGN
MOLOTOW RE-BRANDING Belton MOLOTOW is a paint company out of Germany that specializes in paints for street art. Competing against brands like KRINK and Montana Spray paints, MOLOTOW’s branding has not survived past the 90’s-early 2000’s design trends. Now with a website that is extremely out of date and a design scheme that is out of date it is time to shake up the spray can and re-brand. Here is my interpretation of what MOLOTOW could be.
A LITTLE DRIP GOES A LONG WAY
There were many reasons for the spraypaint drips. Stylistically I have always been attracted to the grunge look spray paint brings. Drips and over sprays added some seriously cool effects. However these drips on the spray paints are the actual paint that is in the cans. I wanted to give a physical sample of the paint on the can so that people would know exactly the color they would be getting. Often the CMYK printed labels on spay cans are not the color that you actually end up spraying. This solves that problem.
HIDDEN IN PLAIN SIGHT
Negative spaces are always fun to play with in word mark logos. I snuck a secret symbol into the logo in the first ‘O’. It is the nozzle of a spray can that might be passed over by many but for those who notice it will most certainly enjoy the hidden message.
FAT TIP MARKER LEFT DETAIL TOP RIGHT
BLOTTER PEN
BOTOM RIGHT
WEBSITE LAYOUT
HOME PAGE BANNER
SRAY DRIP DETAIL
COLOR CHANGING FOOTER AND HEADER
OVER SPRAY DETAIL ON PAGE SELECTION
SPRAY DETAIL IN FOOTER
INTERACTIVE MARKETING
This is a fence that MOLOTOW would have their products available for testing. Spray cans would be hung from the fence allowing anyone to spray a design or a tag onto the fence to try the colors and different nozzle types. Testing the paints will show potential customers of the benefits of MOLOTOW paints.
HILTON VISION RE-BRANDING Evan Hilton is a stop motion photographer who has been working with major corporate labels before even graduating from college. Evan took a short break with working stop motion to enjoy life and explore the realm of water photography. Now Evan is back and wanted a fresh new look for his brand.
NEW LOGO, NEW COLORS Evan’s previous logo was out of date and felt more similar to an airline company than a stop motion photography business. With the update I wanted to focus on the stop motion aspect. The logo is designed after a fast forward button. The negative spaces in the logo create an ‘HV’ mark for Hilton Vision. I keep the color scheme the same but pulled new pantone swatches to brighten up the design.
BUSINESS FIRST
The business cards were my addition to the project. The design is a clean logo and word mark while the reverse side shows Evan, talks about what his business does, and also features design elements that nod to photography.
Originally this whole project was just for some social media banners. Evan and I met one day for a chat after a surf session (Evan is also a up and coming water photographer). We talked about Facebook and twitter banners. He showed me some of his competitor’s social medias. Most of them showed stills from their projects, we thought about doing that for Hilton Vision. I thought that it would be better to detach Hilton Vision from his competitors and Evan agreed when he saw the final product.
QUIKSILVER’s TRIPPIN’ OUT AD CAMPAIGN Trippin’ Out is an advertising campaign/web series concept for Quiksilver. Quiksilver in the past have used a psychedelic aesthetic for some of their clothing lines. With this concept I wanted to purpose an idea for a web series and then create advertising and elements to support the series.
PART ZINE PART POSTER ALL STOKE
This is a zine that would be given to Quiksilver vendors as promotional giveaways. Each zine would contain photography and stories from the trip taken in the latest “Trippin’ Out with Mikey Wright” episode. Each zine is a single 11” x 17” sheet that folds out to become a poster for the series.
INSTAGRAM ADS With the main concept for this campaign centering around a web series it seemed that the best way to inform people of the series would be through Instagram which in the surf industry has become one of the main ways to promote a new video.
TRIPPIN’ OUT SHIRT
Of course it wouldn’t be quiksilver without a graphic t-shirt. for the style on both this shirt and the poster and ads I wanted to hint at the 90’s with lots of effects and textures. I used bright vibrant colors because this would be included in a Spring/Summer line.
THE GRASS IS GREENER AD CAMPAIGN This is an ad campaign for the legalization of medical marijuana. With clean illustrations, a strong 2 color scheme, and an innovative design concept help pull people into this series of print ads, bus stop posters, mobile ads, and an app concept. It’s aim is to inform people about the benefits of medical marijuana and get those who are on the fence to come to our side where the grass is greener.
Hidden message created by green vellum tranparency paper
HIDDEN MESSAGES
When I was first developing this campaign I knew the biggest challenge I faced was overcoming the stereotype marijuana has in the minds of those opposed to it. My solution: hidden message advertising by having a clear vellum page that when covering the ad only revealed what was printed in red.
The first message viewers would see is one that would interest them or confirm their beliefs about marijuana. When they would flip the vellum page they would see a totally different message that states the benefits of medical marijuana. This interaction with the ad is important because many people would see marijuana and skip over the ad completely.
All ads are printed with 2 colors to create the effect of the hidden message but they also work for the campaign colors. Red is symbolic of medicine and green is representing the marijuana green is also seen as healthy (think “going green�).
A CHANGE OF
PERSPECTIVE These bus stop posters would be printed using lenticular printing (think of the ads that seem to move as you move). It was a way I could still use the hidden message in a large format poster. However it was also conceptual that to view the full poster you had to “change your perspective� much like people are changing their perspectives on marijuana.
SWIPE THROUGH INSTAGRAM ADS
EDUCATION OF THE HIGHEST DEGREE
Meducate was the idea of an app that would educate people on not just the benefits of medical marijuana but would also tell you what strain would be the replacement for a medication you might be on. A list of side effects, strength, and a short description of the flower would be included as well as a photo. Marijuana is not a scary subject and this app is here to help to help show people that.
NÉGATIF PHOTOGRAPHY ZINE With NÉGATIF I set out to design a zine that would be a medium for film photographers to showcase their work. Today many people still shoot film as their preferred method of photography; I wanted to create something physical to view film photography as opposed to seeing an image over the internet or on an app.
MY FRIENDS & I
In my 4 years of college I have had the opportunity to meet some other great photographers. NÉGATIF is a collaborative project with some of these friends I have made. All photographers shoot in various forms of film. From 35 mm to medium format, and even instant film it crosses all mediums and genres of photography.
PROMOTIONAL EVENT POSTER
SUBSCRIBTION CARD
NO SYMPATHY SWIMWEAR BRANDING No Sympathy Swimwear is a radical new women’s swimwear company from St. Augustine, FL. The brand prides itself on being for “rebellious babes” and having unique one-of-a-kind designs that separate itself from most of the women’s swimwear industry. I worked with the owner of the company, Gabrielle Walters to create a brand that stood alone against its competition.
Gabi is really into collages right now. She uses them for Instagram posts over at her No Sympathy page. I wanted to incorporate that into he logo and over all brand identity. I create collages of images from our various photo shoots we have done and mix them with overlays and transparencies to create these unique creations.
BRAND IDENTITY: EDGY
PRINT AD
T SHIRT
ENVELOPE BACK 3 PART INSTAGRAM POST
THE FINAL FINALLY PROMOTIONAL MATERIAL The Final Finally is the graphic design portfolio show held by Flagler College. The students who were currently in graphic design portfolio decide the shows promotional material. My classmates voted on my design to represent us for the show this year.
With the poster I wanted to make our show look professional. Swiss design style always seem to look the cleanest for design posters however I wanted to add a subtle touch to represent my classmates experience with this class. I wrinkle the paper on purpose to represent that frustration and stress. This class tested us all and pushed us to the limits but we all got through it. “The Final Finally” title comes as the humor of the show. “Finally” seemed to be all that was on my mind when I would finish a semester. “Finally I am done with that class!” or something like that. This time though it was the final time we would be saying these words.
NOW PHOTOGRAPHY MAGAZINE NOW is a personal project of mine in which I wanted to showcase my photography over the past 6 years. This 200-page magazine shows my growth as a photographer from the early years when I first started playing around with photography to my most recent works. All editing, layout design, and photography work is mine.
NOW is also a book of memories. All these photos carry different memories behind them. Working on this project was like digging up a time capsule.
Genres: • • • • • • • •
fashion surf abstract portraits conceptual architecture lifestyle photo journalism
The title NOW is because I feel like “now� I am ready to take on serious work with photography. I have a lot of work that only exist digitally but now I want to do work for print.
I became every part of this magazines production. I acted as the chief editor, the photographer, journalist, all of it. It was one of the biggest projects I have ever taken on but it was important to me to have this finished product come out top notch!