Prepared for 937 Camino Aldea, Chula Vista, CA 91913
NELSON RIDDLE TEAM
JIM NELSON
Jim Nelson embarked on his Real Estate career in 2010 at the bottom of the worst recession since the 1920’s. People questioned his decision to jump into the epicenter of the economic crash but he knew that if he could carve out a career at the bottom, the rest would take care of itself.
Fueled by his passion for investment real estate and his desire to help people obtain their dream of home ownership, Jim brings renewed vigor to the Coronado and San Diego markets. Whether you are looking for the “forever” home, are a first-time
buyer, or a seasoned real estate investor, Jim’s insights on the macro and micro markets creates winning solutions for his clients. By leveraging his degree in Psychology from UCSB, his customer service credentials from top Resorts in Park City and San Diego, Jim is able to promote and sell your home or investment in Coronado and beyond. Well regarded in the community and among his peers, Jim makes up half of the Nelson Riddle Team and is excited to meet you and help you buy or sell today.
FEVIN REYES
Fevin was born and raised in Chicago from immigrant parents from the Philippines. At 43, he and his wife Myleen moved their family to Coronado. Fevin was a top 1% producer in Chicago Association of Realtors for over 15 years, former owner of the Red Era Realty companies, former co-owner of RE/MAX Vision 212, master faculty at Keller Williams, Dave Ramsey Endorsed
Local Provider of real estate for over 8 years and Coronado Real Estate Association Board member for 3 years. He has the most humbling perspectives on life, liberty, and the pursuit of happiness as a stroke survivor. High ethics, working by referral, personal growth and having fun makes joining the Nelson Riddle Team a thing of beauty!
NOTABLE SALES
Nelson Riddle Team has sold over $415,600,000 in gross value across San Diego County.
731 ADELLA AVENUE CORONADO
price: $10,350,000
501 COUNTRY CLUB LANE CORONADO Sale price: $5,250,000 3624 ROBINSON MEWS BANKERS HILL Sale price: $2,270,430
609 OCEAN BLVD CORONADO Sale price: $7,200,000
820 GLORIETTA BLVD CORONADO
price: $4,250,000 4175 NORFOLK TERRACE KENSINGTON
1012-1028 A AVENUE CORONADO Sale price: $6,150,000
739 GOLDEN PARK POINT LOMA - LA PLAYA
Sale price: $3,650,000
We have bought and sold many homes over the past few decades. We have never had a better experience than we had with Nelson Riddle team. The house sold for top dollar, the selling process was almost effortless, their marketing materials are top notch, and they do it all with a sense of urgency, easy manner, and with a smile. Do use.
WORDS FROM CLIENTS “
— Scott Brewster: former Navy Top Gun and commercial pilot (ret), 1724 Circo Del Cielo, Mt. Helix
Jim did a fine job selling our condo. This was the second time we worked with him and we were glad to do so. He took personal interest and was always responsive.
“
— Jan Goldsmith, former Mayor of Poway and San Diego City Attorney (ret), 21 Kingston Ct, Coronado
I have always viewed testimonials with little or no value. They have appeared staged and less than legitimate. With dozens of transactions over the years, no one has impressed me enough to feel the desire to write a testimonial until my most recent transaction. I met a number of brokers and got their unrehearsed take on my vacation home in Coronado. Over the years, my choices have almost always been seasoned veterans. But, on this occasion, I was drawn to Jim Nelson. He had a youthful enthusiasm, with a businessman’s approach, as opposed to a typical salesman’s approach. He was extremely knowledgeable, with backup data, and told me what I needed to hear, not what I wanted to hear. As our transaction took shape, so did Jim’s readiness to go the extra distance on every step. I certainly wish he lived in Arizona as well as California. I’d be delighted to use him exclusively for all my real estate needs. What a find!
— Richard Abrams, business owner (ret) 1725 Monterey Ave, Coronado
I have bought and sold a number of homes with Jim. Initially he represented me when I sold my first Coronado home in 2015 and bought my second home there. I can’t say enough good things about him. It was a tough transaction because the family who bought our home wanted to move in immediately after a very short escrow. And because they were a military family faced with a quick deployment, we wanted to accommodate them. However, the sellers of the home we were buying did not want to move out until after their kids finished the school year. Jim went above and beyond to find a rental for us and our two dogs, (at a way-below-market rate). Finally, I am not an easy client. I challenged him on marketing strategies, photos and other things. Jim was always responsive and open to suggestions (though he was usually right) and we always left one another smiling. He is an excellent REALTOR® and, more importantly, a great person.
— Bless Young, Assistant Utah Attorney General (ret) 365 E Ave and 260 Soledad Ave, Coronado
When the prestige of the Coldwell Banker® name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 40 countries and territories*, the extraordinary is possible.
BRAND POWER
GLOBAL CONNECTIONS
A LUXURY LEADER MARKETING MASTERS MARKET EVALUATION
This is the Coldwell Banker Global Luxury® program at its essence.
*As of 12/31/2023.
EXPERIENCED REPRESENTATION
your local experts
1,000+ agents
2,757 Units sold in 2024
$2.71 billion closed sales volume in 2024
Coldwell Banker West was built on the principles of honesty, integrity and always putting clients first. We started in 2007 with one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the Coldwell Banker brand nationwide. We are continually growing and expanding, and our reach is limitless.
Our full range of real estate services includes residential, commercial, mortgage, escrow and relocation. We are here to help you with all of your real estate needs.
Our incredible production in 2023 earned us the following recognitions: accolades
TOP 5
Ranked among the top 5 real estate brokerages in San Diego County for units and sales volume*
Coldwell Banker Chairman’s Circle award, representing the top 7% of affiliates nationwide
The #1 Coldwell Banker affiliate company in California
The #6 Coldwell Banker affiliate company nationwide for GCI
Ranked among RealTrends 500 top brokerages nationwide for transaction sides and sales volume
*Source: TrendGraphix. Data as of April 2024 and includes reported activity from all residential real estate brokerages in San Diego County for 01/01/23-12/31/23.
WE MAKE RELOCATING EASY
Coldwell Banker West is a premier member of the Anywhere Leads Network, connecting clients with top real estate brokers across the nation. Whether you’re buying or selling a home locally or in another state, we are your one-stop resource for all your real estate needs.
About Our Broker Network
The Anywhere Leads Network is a high-performance nationwide network of over 500 brokers, recognized for exceptional customer service. With market-leading expertise and ongoing education, Anywhere Leads Network agents help clients achieve their real estate goals.
Services We Provide
Selling your home?
We assist clients relocating to San Diego who may be interested in your property.
Leaving San Diego or selling outside the area?
If you’re moving, purchasing a second home, or selling a home outside of San Diego, we’ll connect you with a top network agent who will provide market insights and guide you through the process in your new location.
We have the resources to connect you with a trusted network broker. Let your Coldwell Banker West agent know how our Director of Relocation and Referrals can assist you!
BRAND POWER
A name that commands instant respect and trust the world over
A CENTURY OF “FIRSTS”
Continuing a legacy established by the Coldwell Banker® brand, the Coldwell Banker Global Luxury® program sets the gold standard for modern luxury real estate marketing. Through the decades, the brand has continually exhibited the true spirit of innovation. From San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 when luxury real estate marketing was revolutionized by capturing fine estate homes on film, to a worldwide presence today with an ever-evolving technology portfolio and bespoke marketing services.
An elegantly reimagined Coldwell Banker Global Luxury logo made its much-celebrated debut in 2020 — effectively reflecting the exceptional nature of the Luxury Property Specialist network as well as our distinguished clientele. Always looking ahead, the program continues to provide representation that crosses oceans, continents and language barriers, backed by the power of a heritage that spans generations of excellence.
Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.
For the first time, prized estates are marketed through motion-picture technology.
Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTubeTM channel.
A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.
The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).
Coldwell Banker Global Luxury launches an elegant new logo and design style.
The “Craftsmanship” campaign showcases the exclusive Global Luxury certification process as well as the expertise of the program’s esteemed Luxury Property Specialists.
Coldwell Banker Global Luxury hosts Engage, a first-of-its-kind Global Luxury Summit exclusive to Luxury Property Specialists.
An invaluable relationship with WealthEngine® is further refined to provide Luxury Property Specialists with exclusive access to targeted, high-net-worth prospect lists.
GLOBAL CONNECTIONS
Crossing oceans, continents, and language barriers
POWER IN NUMBERS
The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a franchise network located in 40 countries and territories*, we offer unmatched services in their local languages.
100,000
AGENTS*
Andorra
Argentina
Aruba
Bahamas
Bermuda
British Virgin Islands
Cambodia
Canada
Cayman Islands
Chile
Costa Rica
Curaçao
Cyprus
Dominican Republic
Egypt
England
France
Grenada
India
Indonesia
Ireland
Italy
40
COUNTRIES & TERRITORIES*
Jamaica
Luxembourg
Malta
Mexico
Monaco
Paraguay
Portugal
Saudi
Arabia
Sint Maarten
Spain
St. Lucia
Turkey
Turks and Caicos
United Arab Emirates
United States
Uruguay
U.S. Virgin Islands
(St. Croix & St. Thomas)
*As of 12/31/2023.
A LEADER IN LUXURY
Exceeding expectations and creating exceptional experiences
SUCCESS BY THE NUMBERS
The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury® program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2023, Coldwell Banker® affiliated agents achieved tremendous results:
in 1 MILLION+ sales each day* $1.9 MILLION
average sales price of $1 MILLION+ transaction sides*
39,339 SIDES
$1 MILLION+ transaction sides* Over $200 MILLION
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2023. USD$.
LANDMARK SALES AND LISTINGS
A history of selling distinctive real estate
THE MALIBU CASTLE
Malibu | Listed at $85 million
VILLA SWALETTINA
Roquebrune Cap-Martin, France
Listed at $84 million
THE BEVERLY HOUSE
Beverly Hills | Listed at $135 million
THE ONE
Bel Air | Listed at $500 million
THE BUBBLE PALACE
Cannes, France | Listed at $390 million
CHARTWELL MANSION
Los Angeles | Listed at $195 million
THE MANOR
Holmby Hills | Sold for $120 million
DEL MAR ESTATE
Newport Coast | Sold for $61 million
THE PROMONTORY
Beverly Hills | Listed at $46.75 million
8 9 STAR ISLAND
Miami Beach | Listed at $80 million
901 N. ALPINE
Beverly Hills | Listed at $73 million
27628 PACIFIC COAST HWY.
Malibu | Listed at $127.5 million
3031/3115 BRICKELL AVE. Miami | Sold for $106.9 million
190 PALM AVENUE
Miami Beach | Listed at $150 million
355 OCEAN BOULEVARD
Golden Beach, FL | Listed at $95 million
MARKETING PLAN
Bringing luxury to life with seamless representation
360 O MARKETING APPROACH
The Coldwell Banker Global Luxury® program offers an impressive global stage from which to showcase your home. Coldwell Banker Global Luxury property specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
MULTI-FACETED PROPERTY MARKETING
Our goal is to reach the largest pool of potential buyers for your property, thereby maximizing your selling price. To accomplish this, we utilize a multi-faceted marketing approach that maximizes exposure for your home.
STRATEGIC ADVERTISING PARTNERS
To complement the extensive online exposure your property will receive, we leverage relationships with print media partners to bring your property to the attention of affluent buyers in the San Diego market and beyond.
DREAM HOMES MAGAZINE
Monthly Circulation: 20,000
Print distribution reaches the million-dollar home buyer market in upscale San Diego neighborhoods; each issue is also distributed in Beverly Hills.
BEACHES & BEYOND
( Formerly Coastal Magazine)
Monthly Print Circulation: 30,000
Monthly Digital Circulation: 78,500
Targets San Diego’s most affluent coastal (and some inland) residents.
HOMES & ESTATES
PREMIER MAGAZINE
Monthly Circulation: 25,000
Circulation includes copies direct-mailed to select $1M+ homes, distribution in/around San Diego County, and additional distribution in Los Angeles and Orange County.
UNION-TRIBUNE’S SUNDAY REAL ESTATE
Sunday Circulation: 132,000+
Runs in all zones throughout San Diego.
Quarterly Print Circulation: 115,000 | Quarterly Digital Circulation: 100,000+
This proprietary publication of the Coldwell Banker Global Luxury® program is distributed four times a year and paired with two leading publications: Unique Homes and The Wall Street Journal. Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.
EXPANSIVE ONLINE SYNDICATION
Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert command of today’s online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global*.
Coldwell Banker automatically syndicates listings to the real estate industry’s most visited websites. *MarketWatch, Robb Report, Unique
and
HOMES.COM
ELITE INTERNATIONAL SYNDICATION
The Coldwell Banker Global Luxury® program has joined forces with some of the world’s most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.
91+ PORTALS
50+ COUNTRIES
255.56 MILLION POTENTIAL BUYERS*
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK
ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK, and India’s 99acres.
*Number provided is an approximation due to frequent changes to the syndication.
The Coldwell Banker Global Luxury® website — featuring a dynamic, responsive listing and profile experience — connects an affluent audience to some of the world’s finest homes.
From golf course properties to wine country estates, the website’s cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Engaging editorial content is crafted and curated for the site’s discerning audience. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. Further, a built-in referral network for Luxury Property Specialists’ exclusive use links me to other high-end real estate professionals locally and around the world.
The Official Blog of the Coldwell Banker Global Luxury® Program
For the discerning consumer, the Coldwell Banker Global Luxury blog offers an exclusive glimpse into the world of luxury real estate, with curated content that provides insights and inspiration. From breathtaking homes in sought-after destinations to unparalleled amenities and lifestyle offerings, coldwellbankerluxury.com/editorial showcases the epitome of luxury living.
SOCIAL MEDIA
The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world. Coldwell Banker® social media channels saw impressive numbers in 2023:
Half A BILLION
Media impressions1
102 MILLION+
Video views 1
88.9 MILLION+
Engagements1
1.1 MILLION
Followers2 on Coldwell Banker® brand social media channels
8.6 MILLION+
Link clicks1
1. 2023 Sprout Social and Media Agency Reporting. 2. Sprout Social Reporting 01/01/2023-12/31/2023.
EXCLUSIVE LOOK
Coldwell Banker’s Exclusive Look is a powerful platform for agents to share listings with other CB agents before being placed in the MLS. Private, exclusive listings can be shared with all agents in Coldwell Banker West for a specified time period before the property hits the MLS.
Sneak Peek listings can be shared with the Coldwell Banker nationwide network one business day before they hit the MLS.
WEALTH ENGINE
The Coldwell Banker Global Luxury® program enables us to identify and target the right affluent clientele for your exceptional home. Our relationship with WealthEngine® gives us access to the largest database of high-net-worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level. By curating the data based on lifestyle, interest and net worth, the precise audience of affluent buyers most likely to purchase your home can be targeted.
CB WEST PREFERRED: A BETTER WAY TO PAY FOR HOME PREP
CB West Preferred provides you with an unsecured line of credit to prepare your home and get the most out of it. From staging to repairs and upgrades, CB West Preferred can help sell your home faster and for a higher price*, with nothing due until closing.**
Designed to take the stress out of selling a home.
See if you qualify in 90 seconds FLEXIBLE
Use any home improvement vendor SIMPLE
Repay your loan when the home sells**
• Unsecured personal line of credit up to $50,000
• No impact to credit score when applying
• Access funds same day as approval
• Low interest that only accrues on what is used
• Funds can be used for basic prep, updates, repairs, moving, and more
CRS DATA PROPERTY REPORT
LOCATION
Property Address 937 Camino Aldea Chula Vista, CA 91913-3326
Subdivision
Carrier Route R029
County San Diego County, CA
Map Code 1331B5
GENERAL PARCEL INFORMATION
APN/Tax ID 644-380-04-00
Alt. APN
City Chula Vista Tax Area 01299
2020 Census Trct/Blk 133.17/3 Assessor Roll Year 2024
PROPERTY SUMMARY
Property Type
Improvement
Name Ayala Bianca
Mailing Address 937 Camino Aldea Chula Vista, CA 91913-3326
Owner Occupied Yes
Owner Right Vesting
CRS ASSESOR MAP
COMPARABLE HOME SALES
RELEVANT HOME ACTIVITY
MARKET EVALUATION
MARKET EVALUATION
The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:
1. Location
2. Buyer Demand
3. Financing
If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.
SAN DIEGO CARLSBAD, CA
APPRECIATION: SAN DIEGO-CARLSBAD, CA
LOCAL MARKET UPDATE FOR DEC 2024
91913 - Chula
91913 - Chula Vista
91913 - CHULA VISTA
Vista
* Does not account for sale concessions and/or downpayment assistance. | Percent changes are
Sales Price –Detached Single-Family Rolling 12-Month Calculation
$700,000
$600,000
$500,000
$400,000
$300,000
SCATTERGRAM PRICING FOR:
VALENCIA (ESCAYA/CHULA VISTA)
THE
BUYING
PATTERN FOR YOUR AREA - 2024
ESCAYA (CHULA VISTA)
The Buying Pattern For Your Area -2024 Escaya (Chula Vista)
Number of Properties Closed per Month
Source: MLS, Information deemed reliable but not guaranteed., Data Collected: 1/15/25
Last 12 Months of Activity
THE ODDS OF SELLING YOUR HOME
ESCAYA (CHULA VISTA)
The Odds of Selling Your Home
Escaya
(Chula
Vista) Properties Under Contract are treated the same as Closed properties in the Odds calculations.
40
Summary of 2024 Activity
Summary of 2023 Activity
2 UNDER CONTRACT
4 FOR SALE
Homes are Selling at 3.5 per month, with 1.1 months of inventory available.
37 PROPERTIES CLOSED
6 FOR SALE
Homes are Selling at 3.1 per month, with 1.9 months of inventory available.
3 FOR SALE
Homes are Selling at 0.0 per month, with n/a months of inventory available.
Source: MLS, Information deemed reliable but not guaranteed., Data Collected: 1/15/25
91% ODDS OF SELLING
86% ODDS OF SELLING
% ODDS OF SELLING
$1,400,000
$1,300,000
$1,200,000
$1,100,000
$1,000,000
$900,000
$800,000
$700,000
$600,000
AVERAGE TIME TO CLOSE PROPERTIES IN 2024
ESCAYA (CHULA VISTA)
Average Time To Close Properties in 2024
Escaya (Chula Vista)
The Average Days Before Closed is 65 Days, the Average Closed Price is $967,973.
$1,500,000 050100150200250300350400
Days To Closed
Source: MLS, Information deemed reliable but not guaranteed., Data Collected: 1/15/25