EXPERIENCED REPRESENTATION
Jim Nelson embarked on his Real Estate career in 2010 at the bottom of jump into the epicenter of the economic crash but he knew that if he could
Fueled by his passion for investment real estate and his desire to help people the Coronado and San Diego markets. Whether you are looking for the Jim’s insights on the macro and micro markets creates winning solutions customer service credentials from top Resorts in Park City and San Diego, and beyond. Well regarded in the community and among his peers, Jim help you buy or sell today. REALTOR ® , DRE# 01852936 | (619) 415-5574 | jameshnelson@gmail.com
JIM NELSON
NELSON of the worst recession since the 1920’s. People questioned his decision to could carve out a career at the bottom, the rest would take care of itself. people obtain their dream of home ownership, Jim brings renewed vigor to “forever” home, are a first-time buyer, or a seasoned real estate investor, solutions for his clients. By leveraging his degree in Psychology from UCSB, his Diego, Jim is able to promote and sell your home or investment in Coronado makes up half of the Nelson Riddle Team and is excited to meet you and
jameshnelson@gmail.com
Nelson Riddle Team has sold over $415,600,000
BLVD
739 GOLDEN PARK POINT LOMA - LA PLAYA
OCEAN BLVD
$415,600,000 in gross value across San
WORDS FROM
“We have bought and sold many homes over the past few decades. We have never had a better experience than we had with Nelson Riddle team. The house sold for top dollar, the selling process was almost effortless, their marketing materials are top notch, and they do it all with a sense of urgency, easy manner, and with a smile. Do use.
“
— Scott Brewster: former Navy Top Gun and commercial pilot (ret), 1724 Circo Del Cielo, Mt. Helix
Jim did a fine job selling our condo. This was the second time we worked with him and we were glad to do so. He took personal interest and was always responsive.
“
— Jan Goldsmith, former Mayor of Poway and San Diego City Attorney (ret), 21 Kingston Ct, Coronado
“
I have bought and sold a Jim. Initially he represented Coronado home in 2015 home there. I can’t say enough him. It was a tough transaction family who bought our home immediately after a very short they were a military family deployment, we wanted to However, the sellers of the not want to move out until the school year. Jim went find a rental for us and our below-market rate). Finally, challenged him on marketing other things. Jim was always to suggestions (though he always left one another smiling.
REALTOR® and, more importantly,
— Bless Young, Assistant Utah 365 E Ave and 260 Soledad
FROM CLIENTS
number of homes with represented me when I sold my first and bought my second enough good things about transaction because the home wanted to move in short escrow. And because family faced with a quick to accommodate them. the home we were buying did until after their kids finished above and beyond to our two dogs, (at a wayFinally, I am not an easy client. I marketing strategies, photos and always responsive and open he was usually right) and we smiling. He is an excellent importantly, a great person.
“Utah Attorney General (ret) Soledad Ave, Coronado
I have always viewed testimonials with little or no value. They have appeared staged and less than legitimate. With dozens of transactions over the years, no one has impressed me enough to feel the desire to write a testimonial until my most recent transaction. I met a number of brokers and got their unrehearsed take on my vacation home in Coronado. Over the years, my choices have almost always been seasoned veterans. But, on this occasion, I was drawn to Jim Nelson. He had a youthful enthusiasm, with a businessman’s approach, as opposed to a typical salesman’s approach. He was extremely knowledgeable, with backup data, and told me what I needed to hear, not what I wanted to hear. As our transaction took shape, so did Jim’s readiness to go the extra distance on every step. I certainly wish he lived in Arizona as well as California. I’d be delighted to use him exclusively for all my real estate needs. What a find!
— Richard Abrams, business owner (ret)
1725 Monterey Ave, Coronado
2,642 Units sold in 2023
1,000+ agents $2.45 billion closed sales volume in 2023
YOU
Coldwell Banker West was built on the principles of honesty, integrity and always putting clients first. We started in 2007 with one small office in Bonita. We now have over 1,000 agents and 12 offices across San Diego County, and we’re the fastest-growing franchise within the Coldwell Banker brand nationwide. We are continually growing and expanding, and our reach is limitless.
Our full range of real estate services includes residential, commercial, mortgage, escrow and relocation. We are here to help you with all of your real estate needs.
HOMe
Our incredible production in 2023 earned us the following recognitions:
Ranked among the top 5 real estate brokerages in San Diego County for units and sales volume*
Coldwell Banker Chairman’s Circle award, representing the top 7% of affiliates nationwide
The #1 Coldwell Banker affiliate company in California
The #6 Coldwell Banker affiliate company nationwide for GCI
Ranked among RealTrends 500 top brokerages nationwide for transaction sides and sales volume
*Source: TrendGraphix. Data as of April 2024 and includes reported activity from all residential real estate brokerages in San Diego County for 01/01/23-12/31/23.
WE MAKE RELOCATING EASY
Coldwell Banker West is a premier member of the Anywhere Leads Network, connecting clients with top real estate brokers across the nation. Whether you’re buying or selling a home locally or in another state, we are your one-stop resource for all your real estate needs.
About Our Broker Network:
The Anywhere Leads Network is a high-performance nationwide network of over 500 brokers, recognized for exceptional customer service. With market-leading expertise and ongoing education, Anywhere Leads Network agents help clients achieve their real estate goals.
Services We Provide:
• Selling your home?
We assist clients relocating to San Diego who may be interested in your property.
• Leaving San Diego or selling outside the area?
If you’re moving, purchasing a second home, or selling a home outside of San Diego, we’ll connect you with a top network agent who will provide market insights and guide you through the process in your new location.
We have the resources to connect you with a trusted network broker. Let your Coldwell Banker West agent know how our Director of Relocation and Referrals can assist you!
BRAND POWER
A name that commands instant respect and trust the world over
A CENTURY
Continuing a legacy established by the Coldwell Banker® brand, the Coldwell Banker Global decades, the brand has continually exhibited the true spirit of innovation. From San Francisco’s estate marketing was revolutionized by capturing fine estate homes on film, to a worldwide
An elegantly reimagined Coldwell Banker Global Luxury logo made its much-celebrated debut as well as our distinguished clientele. Always looking ahead, the program continues backed by the power of a heritage
CENTURY OF “FIRSTS”
Global Luxury® program sets the gold standard for modern luxury real estate marketing. Through the Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 when luxury real worldwide presence today with an ever-evolving technology portfolio and bespoke marketing services.
debut in 2020 — effectively reflecting the exceptional nature of the Luxury Property Specialist network continues to provide representation that crosses oceans, continents and language barriers, heritage that spans generations of excellence.
Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.
For the first time, prized estates are marketed through motion-picture technology.
Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTubeTM channel.
A new era of luxury real estate begins with the Coldwell Banker Global Luxury program.
The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).
Coldwell Banker Global Luxury launches an elegant new logo and design style.
The “Craftsmanship” campaign showcases the exclusive Global Luxury certification process as well as the expertise of the program’s esteemed Luxury Property Specialists.
Coldwell Banker Global Luxury hosts Engage, a first-of-its-kind Global Luxury Summit exclusive to Luxury Property Specialists.
An invaluable relationship with WealthEngine® is further refined to provide Luxury Property Specialists with exclusive access to targeted, high-net-worth prospect lists.
GLOBAL CONNECTIONS
Crossing oceans, continents, and language barriers
The Coldwell Banker® brand is a true global force, with the power to showcase Through a franchise network located in 40 countries and territories*,
100,000 AGENTS*
COUNTRIES & TERRITORIES*
Andorra
Argentina
Aruba
Bahamas
Bermuda
British Virgin
Islands
Cambodia
Canada
Cayman
Islands
Chile
Costa Rica
Curaçao
Cyprus
Dominican Republic
Egypt
England
France
Grenada
India
Indonesia
Ireland
Italy
Jamaica
Luxembourg
NUMBERS
showcase exceptional properties and reach affluent buyers around the world. territories*, we offer unmatched services in their local languages.
Malta
Mexico
Monaco
Paraguay
Portugal
Saudi Arabia
Sint Maarten
Spain
St. Lucia
Turkey
Turks and Caicos
United Arab
Emirates
*As of 12/31/2023.
United States
Uruguay
U.S. Virgin Islands (St. Croix & St. Thomas)
A LEADER IN LUXURY
Exceeding expectations and creating exceptional experiences
The Luxury Property Specialists aligned with the Coldwell Banker Global Luxury® program expectations and creating exceptional experiences for their discerning clients every
MILLION in 1 MILLION+ sales each day*
$1.9 MILLION average sales price transaction
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more
THE NUMBERS
program are masters at their profession, ranking among the best in the world by exceeding every day. In 2023, Coldwell Banker® affiliated agents achieved tremendous results:
$1.9 MILLION
rice of $1 MILLION+ transaction sides*
39,339
SIDES
$1 MILLION+ transaction sides*
the U.S. Coldwell Banker franchise system for the calendar year of 2023. USD$.
LANDMARK SALES AND LISTINGS
CASTLE
Malibu
Listed at $85 million
Roquebrune Cap-Martin, France
Listed at $84 million
Beverly Hills
Listed at $135 million
Bel Air
Listed at $500 million CHARTWELL MANSION
Los Angeles
Listed at $195 million THE BUBBLE PALACE
Cannes, France
Listed at $390 million
Holmby Hills
Sold for $120 million
Newport Coast
Sold for $61 million
Beverly Hills
Listed at $46.75 million
Miami Beach
Listed at $80 million 901 N. ALPINE
Beverly Hills
Listed at $73 million
Malibu
Listed
Miami
Miami
Listed
Golden Beach, Florida
Listed at $95 million
MARKETING PLAN
Bringing luxury to life with seamless representation
The Coldwell Banker Global Luxury® program offers an impressive global stage property specialists are truly borderless and come armed with a complete audience at all times, no matter where
stage from which to showcase your home. Coldwell Banker Global Luxury suite of tools designed to share the beauty of your home with an affluent where they happen to be in the world.
ONLINE PROPERTY DISTRIBUTION*
• ColdwellBankerLuxury.com
• ColdwellBanker.com
• Wall Street Journal
• Realtor.com
PRINT ADVERTISING
• Coronado Eagle & Journal
• San Diego Union Tribune
• Dream Homes Back Cover
• Tri-fold Brochure - 100+ copies for distribution
• 2D Rendering of floor plan
DIRECT MAIL/EMAIL MARKETING
• Just Listed Postcard - 300 surrounding homes
• JamesEdition
• Unique Homes
• Mansion Global
• Robb Report
• Coming Soon or pre-marketing to CBW Agents if applicable
• Just Listed Email to CBW Agents (1,000+) 1x
• Just Listed Email to NRT database
• Monthly Emails to NRT Database - Beyond the Bridge
• CBW E-Magazine Cover Property
• CBW E-Magazine
• San Diego County Agent eBlast - 30,000+ distribution
DATE
2x /mo Ongoing 1x /mo Ongoing Monthly / Ongoing At Launch and as needed At Launch
DATE
• Coming Soon Email to NRT Database as applicable 1x at Launch 1x or as needed for pre-marketing
at Launch
at Launch
mo
at Launch
at pre-Launch
1756 Circo Del Cielo Drive
Drive | MARKETING
• Zillow
• Trulia
• Homes.com Member Partner
• Homefinder.com
• NelsonRiddleTeam.com
• Market Watch
• Listhub Global: 90+ websites in 60 countries*
ADDITIONAL MARKETING
• Social Media Advertising & NRT Posts
• Stage Home (90 day contract)
• Broker’s Caravan
• Open House Launch Weekend
• Agent to Agent Network
• Custom Web Domain for use in all digital promotions
• On Display at 944 Orange Ave office window
• Luxury Photography Shoot with Drone and Matterport
DATE
• 2-3x/ mo Ongoing
• TBD
• 1/x at Launch w/ Lunch for Agents
• 2-3x at Launch
• Daily
• Ongoing
• Ongoing
• 1x at Launch
Our goal is to reach the largest pool of potential buyers for your property, a multi-faceted marketing approach that
“Exclusive Look” platform for showcasing your property to CB agents in the local area and across the country
photography
Professional
Digital property
Just Listed postcards, flyers and social media posts
PROPERTY MARKETING
property, thereby maximizing your selling price. To accomplish this, we utilize that maximizes exposure for your home.
STRATEGIC ADVERTISING
To complement the extensive online exposure your property will receive, bring your property to the attention of affluent buyers
DREAM HOMES MAGAZINE
Monthly Circulation:
20,000
Print distribution reaches the million-dollar home buyer market in upscale San Diego neighborhoods; each issue is also distributed in Beverly Hills
UNION-TRIBUNE’S SUNDAY REAL ESTATE
Sunday Circulation:
132,000+
Runs in all zones throughout San Diego
ADVERTISING PARTNERS
receive, we leverage relationships with print media partners to buyers in the San Diego market and beyond.
PREMIER MAGAZINE
Monthly Circulation: 25,000 Circulation includes 3,000 copies distributed in Los Angeles, Orange County, Temecula and Palm Springs
BEACHES & BEYOND
(formerly Coastal Magazine)
Monthly Print Circulation: 30,000
Monthly Digital Circulation: 78,500
Targets San Diego’s most affluent coastal (and some inland) residents
HOMES & ESTATES
Quarterly Print Circulation: 115,000 | Quarterly Digital Circulation: 100,000+
This proprietary publication of the Coldwell Banker Global Luxury® program is distributed four times a year and paired with two leading publications: Unique Homes and The Wall Street Journal. Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.
Finding a discerning buyer for a one-of-a-kind property takes ingenuity — and an expert mastered the art of digital marketing, ensuring your property is seen by the widest possible will enjoy immediate syndication through a comprehensive network of prominent real UniqueHomes.com and international
*MarketWatch, Robb Report, Unique Homes and WSJ display at $500k+; JamesEdition, Barron’s, Mansion Global and Penta priced at $1M+; ListHub Global displays properties
ONLINE SYNDICATION
expert command of today’s online arena. The Coldwell Banker Global Luxury® program has possible audience of qualified buyers. Luxury properties that are marketed through the program real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, websites through ListHub Global*.
coldwellbankerluxury.com automatically syndicates industry’s most visited websites.
The Coldwell Banker Global Luxury® program has joined forces with real estate syndication websites to maximize
91+ PORTALS
50+ COUNTRIES
255.56 MIL LION POTENTIAL BUYERS* THE REAL ListHub property world, Properstar
*Number provided is an approximation due
INTERNATIONAL SYNDICATION
with some of the world’s most exclusive and high-performance maximize the global exposure of your luxury home.
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK
ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s Properstar UK, and India’s 99acres.
to frequent changes to the syndication.
The Coldwell Banker Global Luxury® website — featuring a dynamic, responsive listing and profile experience properties to wine country estates, the website’s cutting-edge lifestyle search allows potential buyers for the site’s discerning audience. Multiple language translations and currency conversion tools also Luxury Property Specialists’ exclusive use links me to other high-end
experience — connects an affluent audience to some of the world’s finest homes. From golf course buyers to select properties according to their passions. Engaging editorial content is crafted and curated also allow international buyers to tailor their user experience. Further, a built-in referral network for high-end real estate professionals locally and around the world.
For the discerning consumer, the Coldwell Banker Global Luxury estate, with curated content that provides insights and inspiration. unparalleled amenities and lifestyle offerings, coldwellbankerluxury.com/editorial
Banker Global Luxury® Program
Luxury blog offers an exclusive glimpse into the world of luxury real inspiration. From breathtaking homes in sought-after destinations to coldwellbankerluxury.com/editorial showcases the epitome of luxury living.
SOCIAL
The social media landscape is yet another global stage where the beauty of your home may be the Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering social media channels saw impressive
Over Half
A BILLION
Media impressions 1
88.9 MILLION+
Engagements 1
1.1 MILLION
Followers 2 on Coldwell brand social media
2023 Sprout Social and Media
MEDIA
be put on display. Powered by a dedicated and expert social content team, the networks under delivering a unique perspective on fine living and fine homes all over the world. Coldwell Banker® impressive numbers in 2023:
1.1 MILLION
Coldwell Banker ® media channels
102 MILLION+
Video views 1
8.6 MILLION+
Link clicks 1
01/01/2023-12/31/2023.
2. Sprout Social Reporting
EXCLUSIVE
Coldwell Banker’s Exclusive Look is a powerful platform for agents to share listings with be shared with all agents in Coldwell Banker West for a specified time period before Banker nationwide network one business
with other CB agents before being placed in the MLS. Private, exclusive listings can before the property hits the MLS. Sneak Peek listings can be shared with the Coldwell business day before they hit the MLS.
The Coldwell Banker Global Luxury® program enables us to identify and target the right affluent access to the largest database of high-net-worth individuals in existence, elevating direct marketing based on lifestyle, interest and net worth, the precise audience of affluent
ENGINE
affluent clientele for your exceptional home. Our relationship with WealthEngine® gives us marketing for some of the most exclusive properties to a new level. By curating the data affluent buyers most likely to purchase your home can be targeted.
Fresh paint
Staged furniture
New flooring
Landscaping
CB WEST PREFERRED: A BETTER WAY TO PAY FOR HOME PREP
CB West Preferred provides you with an unsecured line of credit to prepare your home and get the most out of it. From staging to repairs and upgrades, CB West Preferred can help sell your home faster and for a higher price*, with nothing due until closing.**
Designed to take the stress out of selling a home
FAST
See if you qualify in 90 seconds
FLEXIBLE
Use any home improvement vendor
• Unsecured personal line of credit up to $50,000
• No impact to credit score when applying
• Access funds same day as approval
• Low interest that only accrues on what is used
• Funds can be used for basic prep, updates, repairs, moving, and more
Learn more at cbwpreferred.notablefi.com
SIMPLE
Repay your loan when the home sells**
*Results may vary. Coldwell Banker West and Notable Finance, LLC do not guarantee or warranty any results. Subject to the terms and conditions of your loan agreement with Notable Finance, LLC. Coldwell Banker West is not providing loans as part of CB West Preferred. CB West Preferred loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Rules and exclusions apply. Subject to terms and conditions (notablefi.com/terms). **Interest applies. Loan funds and interest are due upon loan acceleration, twelve months after origination, termination of your listing agreement, or the date on which Notable otherwise suspends your loan for any reasons stated in your loan agreement, whichever occurs sooner. Subject to the terms and conditions of your loan agreement with Notable Finance, LLC.
COMPARABLE HOME SALES
MARKET ANALYSIS
MARKET ANALYSIS
MARKET ANALYSIS
MARKET ANALYSIS
AREA MAP
MARKET EVALUATION
MARKET EVALUATION
The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:
1. Location
2. Buyer Demand
3. Financing
If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home. PERCENTAGE OF THE MARKET
91941 - La Mesa
UPDATE FOR AUG 2024 LA MESA
–Detached Single-Family Calculation
Median Sales Price –Attached Single-Family Rolling 12-Month Calculation
$300,000 $350,000 $400,000 $450,000 $500,000 $550,000
91941 - La Mesa —
91941 - La Mesa —
East San Diego County —
East San Diego County —
92020 - El Cajon
LOCAL MARKET UPDATE
92020
UPDATE FOR AUG 2024
- El Cajon —
92020
92020 - El Cajon —
$1,000,000
PRICING FOR: HELIX
(HORIZON HILLS)
Feet (FSF); From 4/8/24 to 8/30/24
Grossmont / Mt. Helix (Horizon Hills) Finished Square Feet
Properties Under Contract Fair Market Value
11978 Paseo Fuerte
Fuerte Dr.