kimmy PUBLIC RELATIONS PORTFOLIO
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Introduction table of contents
Public Relations // Press Releases Letters to the Editor
Social Media //
Blogger, CollegeFashionista
Formulated a press release on the e-commerce mobile application, Spring.
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SPRING LAUNCHES NEW INNOVATIVE PRODUCT FOR RETAILERS AND SAVVY SHOPPERS FOR IMMEDIATE RELEASE (NEW YORK TIMES, THE BITS BLOG): New York, N.Y., September 27, 2015 – Spring, an innovative technology that enables retail brands to personalize their consumers’ experience, is reinventing the way fashion-conscious shoppers discover and purchase trending products across the mobile web. The service, an “Instagram-like” shopping application specifically designed for functionality on mobile platforms, will provide its users with the opportunity to browse fashion influencers and designers’ curated collections. “It’s a streamlined, customized experience that ensures the fashion community can obtain the looks they desire at the prices and sizes they need,” says April Uchitel, Chief Brand Officer at Spring. The application was the product of an 18-month endeavor by brothers, Alan and David Tisch. It has been introduced to over 150 retailers, which includes well-known brands, such as DVF, Zac Posen, and Carolina Herrera. With an emphasis on personalization, the brand intends to market their service to the modern high and low shopper interested in mixing luxury brands with fast fashion. “It gives its customers access to a virtual shopping mall and opens so many doors for the e-commerce industry. It's an exciting time for small business e-commerce,” says David Gelles of the New York Times. Spring hopes to continue at the current rate of its expansion and offer its services to at least 400 retailers by 2016. The application is available to download for free in the Apple application store.
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Formulated a press release for Anna Wintour’s appointment as Artistic Director of Conde Nast.
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EDITOR-IN-CHIEF OF VOGUE MAGAZINE NAMED AS CONDE NAST ARTISTIC DIRECTOR FOR IMMEDIATE RELEASE: New York, N.Y., March 13, 2013 – Wintour’s immaculate bob and trademark Chanel sunglasses, paired with her cool and aloof demeanor has earned her the nicknames ‘Ice Queen’ and ‘Nuclear Wintour,’ by the media alike. Nevertheless, even as a high-school dropout she’s been able to climb the ranks to be regarded among the most powerful figures in the global fashion industry. Inspired in part by her late father, Charles Wintour, she began her career in fashion journalism as a junior editor at Harper’s Bazaar. Her innovative shoots and knack for pushing boundaries led to her being firing after only nine months on the job. Her next position, Creative Director of Vogue Magazine would change the history of fashion. "I worked for American Harper's Bazaar... they fired me. I recommend that you all get fired; it's a great learning experience, “says Anna. Hailed today as the ‘Queen of Fashion,’ 64-year-old Wintour’s role as Editor-in Chief has shaped Vogue to become the world’s fashion authority. Recently, Wintour has added an impressive title to her resume. Charles Townsend, Condé Nast’s chief executive officer, has officially named her as Artistic Director of Condé Nast. While maintaining her position as Vogue’s editor-in-chief and editorial director of Teen Vogue, in her new role as Artistic Director, Anna will oversee and advise editors on a range of magazines within the company and assume the responsibilities once held by S.I. Newhouse, Jr. “Anna, without even having to think twice about it, is the most qualified person to pick up that torch and carry it into the future,” says Charles Townsend.
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Formulated a press release for a collaboration between FashionCampNYC and The Council Of Fashion Designers of America.
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FASHIONCAMPNYC & THE CFDA PARTNER TO HOST COMPETITION FOR STYLISH TEENS FOR IMMEDIATE RELEASE: New York, N.Y., February 20, 2014 – Today, FashionCampNYC announced the launch of “An Eye for Talent,” the companies’ first annual internship competition to be held this summer. FashionCampNYC, with the help of the Council of Fashion Designers Association, will offer students the opportunity and necessary resources to showcase their technical skills and advance their knowledge of the fashion industry. Francine Della Badia, founder and director of FashionCampNYC, is currently in the process of securing a team of renowned panelists to judge the students’ work and provide them with valuable feedback. “The fashion industry is very competitive and work experience differentiates you from other qualified candidates. FashionCampNYC provides students workshops, educational seminars, field trips, and mentoring, but I felt we were lacking a key component to learning–a practical. By means of a competition, young talent will be able to utilize the skills developed over the course of our program and then have the opportunity to apply them in the “real world,” says Francine. The CFDA has expressed their excitement to co-sponsor the event, and interest in pooling their resources with FashionCampNYC in order to successfully execute this event. “Our organization focuses on fostering promising talent, and emerging designers, so we are thrilled to partner with FashionCampNYC to help support the next generation of designers, publicists, stylists and writers. An internship can offer students incredible networking opportunities, and experience that can be highly attractive and valuable to future employers. We are very excited to be involved with an event that will work to support young students on their journey,” says Kelly McCauley, Director of Communications at CFDA.
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March 5, 2015
The Press Attn: Paul Gorman 158 Gloucester Street, Christchurch Central Christchurch 8011, New Zealand
RE: “Fallout from Japan Disaster Continues” Dear Paul Gorman:
I am writing to express my dissatisfaction and growing concern with the Japanese nuclear power station Tomari’s choice of mascot. As depicted in the article, Japan has a genuine interest in smiley faces, which can be seen plastered across Japanese buildings and signs. The smiling, reactor dome shaped mascot seems to be an attempt to portray the station as “friendly,” and “happy,” amidst numerous media publications reporting
LETTER TO THE EDITOR
otherwise.
It is understandable if Tomari wanted to capitalize on the popularity of smiley faces, as first and foremost, the station is a business and its primary concern is sustaining a profit. However, in my opinion, the station is not particularly concerned with ethics and is choosing to disregard the issues that might arise from continuing to utilize this as a mascot.
In their attempt to control the perception of the nuclear energy industry and specifically their own nuclear power station, they are being insensitive to the accidents and disasters caused by the recent failures and meltdowns of nuclear plants in the surrounding area. Tomari should find a more appropriate mascot in order to garner support for reinstating the use of nuclear energy in place of gas, coal and oil.
Best Regards, Kimberly
Kimberly Coleman
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Created original, creative content for the blog, CollegeFashionista.
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Say adieu to flimsy jackets, and hello to heavy duty coats! Freezing temperatures
Many students traded in their jackets for loose fitting, cooler clothing as we had an
have officially arrived in Syracuse. Layering and snuggling up in anything warm is
unexpected sunny, bright day in ‘CUSE! It brings me such joy to see students getting
how I plan to get through this extremely cold semester. Nevertheless, this
into the spring mood and ditching their jackets for the appropriate (and missed!) spring
Fashionisto seems to be feeling the same way! He immediately captured my
attire. Strolling through campus, I saw an abundance of bright colors and funky
attention with his bright colored sweater. Pairing a Men’s Warehouse dress shirt,
patterns.
black Levi jeans, a bright yellow H&M sweater and brown Timberland boots, this student was hard not to notice! Coordinating colors can be very difficult- especially
The way this Fashionisto styled his ensemble was inspiring! He embraced the rarity of
for men! Learning how to use color correctly, can do wonders for your wardrobe.
this weather and decided to pair a gray V-neck sweater, a maroon collared shirt and a beanie to add some spice to his outfit. I adored how well he was able to coordinate the
Braving the chill temperatures, this student maintains a very sophisticated style on
two individual pieces to create an eye-catching outfit.
campus. He flawlessly nails his outfit by combining his bold yellow sweater with a neutral blue color. Sticking with one eye-catching color, avoids having an assortment
Most students choose neutral colors, such as black as a simple way to coordinate
of competing colors in your outfit and doesn’t overwhelm your audience.
colors. Black pieces are great because you are able to pair it with a variety of pieces. Also, it’s easy and doesn’t require effort to pull off. Nevertheless, this student decided
Designers have been pushing for bright, eye-popping colors and have packed loads
to be daring and chose to pair a maroon colored shirt and a beanie to complement his
of colors into their collections. From Ralph Lauren to J.Crew, all the major players in
gray sweater. The colors harmonized well together and his outfit demonstrated that
the fashion industry are playing with vivid colors. Each color conveys a specific
organization and simplicity.
mood. Feeling playful or cheerful? Go for a brighter color! Or maybe today you’re feeling somber? You might want to head towards a darker shade. Color can be a
Proper color coordination can instantly change your outfit from drab to exciting!
great expression of feeling and personality!
Knowing what colors match well together and taking the time in the morning to add a unique combination of colors is refreshing for your wardrobe.
Hint: If you’re unsure of how to incorporate color into your wardrobe, simply start small, work your way into bolder choices. Take baby steps! Accessorize your outfit
Hint: Use complementary colors to your advantage! Colors on the opposite side of the
with one bold color, such as a belt or a pair of shoelaces.
color wheel, such as orange and blue shows confidence!
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Resume upon request. For inquiries, or more information please email kpcole01@syr.edu.
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