GOT GRAPHICS
(C) Copyright SKM Colin Buchanan and Partners Limited. All rights reserved. This document has been prepared for the exclusive use of the commissioning party and unless otherwise agreed in writing by SKM Colin Buchanan and Partners Limited, no other party may copy, reproduce, distribute, make use of, or rely on the contents of the document. No liability is accepted by SKM Colin Buchanan and Partners Limited for any use of this document, other than for the purposes for which it was originally prepared and provided. Opinions and information provided in this document are on the basis of SKM Colin Buchanan and Partners Limited using due skill, care and diligence in the preparation of the same and no explicit warranty is provided as to their accuracy. It should be noted and is expressly stated that no independent verification of any of the documents or information supplied to SKM Colin Buchanan and Partners Limited has been made.
Contents Why SKM Colin Buchanan?
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We believe you can judge a book by its cover
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Experience
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Why SKM Providing design
solutions
the brief,the that successfully consider
audience, and the end product.
MColin Buchanan At SKM Colin Buchanan, our graphic design team has extensive experience of producing promotional literature, consultation material, reports, exhibitions presentations and conceptual maps and diagrams. We work for a variety of UKbased and international clients, both in the public and private sector. We offer a complete service, taking designs from initial concept through to printed product. Our design is based on client consultation which is necessary to ensure that the required aspirations are successfully delivered. To produce successful graphic design we implement the following skills: Knowledge and understanding of the client’s aims and objectives. These are considered from the outset of a project and referred to throughout the design process. With regular communications between the client and ourselves, both parties can work together to produce work which successfully achieves the brief.
Passion and commitment to high quality graphic design. Our dedication to clients and pride in our work ensures a meticulous quality control procedure which in turn eliminates under-utilised time and unnecessary costs. Robust analytical skills and technical competence which we demonstrate across a variety of media. For example, maps which require specialist skills in order to successfully portray the information required. These diagrams may vary in detail from simple yet stylised route maps used in consultation leaflets to complex masterplans portraying proposals for large scale developments. Ability to develop a vision and engage the viewer effectively through research of our audience and the needs required. We have a great deal of experience designing graphics for the general public such as consultation events requiring posters, leaflets and feedback forms. These materials require an understanding of the target audience is vital to be able to successfully engage and inspire the viewer.
we be
first impressions count for everything.
a book without a cover
may be an award-winning novel,
but unless it is bound in a
jacket,
beautiful
no-one will be inclined
to pick it up.
elieve you can judge a book by its cover
What we do
Masterplans Flow diagrams
We believe first impressions count for everything. A book without a cover may be an award-winning novel, but unless it is bound in a beautiful jacket, no-one will be inclined to pick it up. At SKM Colin Buchanan, we produce graphics which are visually exciting yet practical, innovative and extremely professional. We believe that well considered, well executed design solutions are key to engaging the viewer. As well as taking designs from initial concept through to final artwork, the design team can also advise on appropriate print materials and arrange print production as well as commission external specialist photographers/ illustrators where required.
Location plans Concept Information graphics
Adverts
Promotional Invitations
Reports Leaflets/flyers Posters
Design for print
What we do....
Brochures
Marketing material
Cards Moving cards Newsletters
Logo design
Calendars
Exhibitions
Digital
Folders
Powerpoint Flash animations Flash presentations Websites
expe Reports and brochures
We consider the visual appearance of a document to be of equal importance as its content. By designing bespoke documents, we give each job a special identity which adds to its overall impact. Each document, whether it be a brochure, a report or a proposal is aimed at a different audience ranging from local government to international developers. SKM Colin Buchanan was commissioned by the Council of the Isles of Scilly to prepare an illustrative Urban Design Guide. The aim was to deliver advice on design and construction to ensure the highest standards for the built environment are achieved on the islands. This incorporated a great deal of technical information and diagrams which required a well considered layout to create a comprehensive, clear and practical guidance document. The overall appearance was very vibrant and aesthetically pleasing to reflect the special character of each island. The guide is now sold to the public by the Council of the Isles of Scilly. We were retained by St James’s Investments and Tesco to design a clear and concise brochure to be
submitted setting out the key benefits of their planning application for a site in Bexleyheath Town Centre. We were required to visually guide the reader through a range of technical information to communicate the proposed improvements in traffic and pedestrian safety and enhancement of the public realm. Through the design and usability, the final product was very successful in generating interest in the project and set a precedence for further design work for Tesco.
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1. Taunton Urban Extensions proposal document. Client: Taunton Deane Borough Council
4. Tesco Bexleyheath Transport Strategy Proposal. Client: Tesco and St James’s Investments
2. Masterplanning Consultancy Services brochure. Client: SmartCity Kochi
5. Isles of Scilly Design Guide. Client: The Council of the Isles of Scilly
3. Urban Extension Masterplan proposal documents for two towns in Dorset. Client: East Dorset District Council
6. Brackley Masterplan Tender Document. Client: South Northamptonshire Council
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Promotional material Other work for TfL has included the design and desktop publishing of an extensive Network Management Planning Manual and accompanying summary leaflet, exhibition panels and promotional gifts. This manual set out an integrated We produced a collection of vibrant package of policies and guidance to posters for NATS, an air traffic improve London’s streets for traffic and management company which were pedestrians alike, and was aimed at the displayed throughout their offices to agencies involved in this strategy. We promote incentives for car sharing among successfully communicated through our its staff. We also recently promoted graphics the complex issues TfL had the launch of the Kingston Business analysed and how best to approach and Development Network aimed at local solve these. businesses to encourage sustainable travel for their staff. This comprised posters, flyers and leaflets which were distributed throughout the town and displayed at the launch event itself. Our work for Smarter Travel Sutton and Transport for London (TfL) also involved the design of posters, flyers and leaflets to promote their Business Travel Network and required us to adhere to strict brand guidelines in order to retain the identity of the client. We have designed many brochures and accompanying promotional material for our clients and tailor our designs to work within the parameters of the corporate guidelines supplied to us.
1. Network Management Plan summary leaflet. Client: Transport for London
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2. Birmingham office launch invitation. Client: SKM Colin Buchanan
3. Kingston Business Travel Network promotional flyer and poster. Client: Royal Kingston / Transport for London 4. Sutton Business Travel Network leaflet. Client: Smarter Travel Sutton / Transport for London
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Exhibitions SKM Colin Buchanan have produced display stands for a number of events ranging from informative stands for small scale public consultations to promotional pop-up stands at Earl’s Court and ExCel in London. We co-ordinated the graphics incorporated in the development proposals for Eastfield Urban Quarter in Wellingborough which included an exhibition and accompanying leaflets for a public consultation in a local shopping centre. Our objective was to communicate the proposals set by our urban design and planning teams to local residents and workers in a non-obtrusive and coherent manner and with a view to creating a positive impact. We also produced plans and diagrams for the scheme as well as presentations for communication to the private and public sector. As a result of the consultation exercise we obtained valuable feedback which became very beneficial to the planning application.
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We have also designed numerous exhibition stands to promote SKM Colin Buchanan at national and international events including MIPIM in Cannes, Cityscape at Earl’s Court London, Transport Modelling Forum at Chelsea FC and the Act Travelwise exhibition in Birmingham’s NEC.
1. Public consultation exhibition for Eastfield Urban Quarter. Client: Bee Bee Developments 2. Promotional panel at MIPIM exhibition, Cannes. Client: SKM Colin Buchanan
3. Promotional stand at North Northampton Conference. Client: SKM Colin Buchanan 4. Promotional stand at Cityscape exhibition, Earl’s Court, London. Client: SKM Colin Buchanan
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Consultation material Our experience shows that the design of consultation material can significantly help the engagement process by informing the audience of proposals in a positive light and in an informative manner. Consultation materials and reports are viewed by a wide spectrum of people, ranging from key stakeholders with good knowledge of the subject matter such as local councillors, planning officers and developers, to the general public who might be less aware of the purpose of the exercise and associated issues. This material needs to be presented in a clear, concise and accessible manner to ensure that universal understanding is achieved. This approach can be highly beneficial as it can lead to more people becoming involved in the consultation process and contributing more effectively - which is the overarching aim of such exercises. Good design, therefore, needs to be carefully considered, tailored to the audience and effectively delivered.
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We have designed a range of consultation leaflets incorporating tear-off feedback questionnaires for TfL schemes in a variety of London boroughs. These have been successful in communicating to the local residents the proposed plans for regeneration in their area. We worked with David Wilson Homes to produce a detailed newsletter for distribution at their consultation event which illustrated planning proposals for developing land south of Maresfield. As this was a controversial issue for many villagers, a sympathetic approach was needed. The key therefore, was to lay out the proposals in a comprehensive manner which allowed the viewer to feel involved and clear about the effect this development would have on their village.
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1. Consultation newsletter for The Renaissance of Maresfield. Client: David Wilson Homes
3. Consultation leaflet and questionnaire for Eastfield Urban Quarter. Client: Bee Bee Developments
2. Consultation leaflet and questionnaire for Swiss Cottage Street Improvements. Client: Transport for London
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Local transport information booklets We have worked with a variety of clients producing sustainable travel option booklets designed to help students find their way around university campuses or patients find the easiest, most sustainable route to their local hospital. These booklets provide coherent and concise information presented in a manner which is accessible to the reader. The target audience was of key importance on these projects, particularly those aimed at NHS patients where accessibility is vital. This included taking into consideration colour and font size to accommodate partially sighted viewers. Meanwhile our designs aimed at university students required eye-catching and non-technical graphics to appeal to a younger audience. Our travel options booklets also incorporated route maps which we took a stylised approach to whilst also keeping them accurate and user-friendly.
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1. Travel options booklet for students. Client: St George’s University, London 1.
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2. Travel and transport guide for local residents of Mulberry Gardens, Streatham. Client: Barratt Homes
3. Travel plan booklet for residents of Ardgowan Rise, Inverkip, Scotland. Client: Stewart Milne Group.
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Illustrative maps and diagrams We have extensive experience using our specialist skills to illustrate proposals and schemes through conceptual maps and diagrams. As part of SKM Colin Buchanan’s entry to an international urban design competition we produced a report, illustrative diagrams and a masterplan to portray the company’s proposals for the redevelopment of the historic Bund area of Shanghai. We have also worked with a client in Dubai on two large scale masterplan projects including SmartCity Malta, the country’s largest current business development project and SmartCity Kochi in Kerala, southern India. For both these projects we produced professionally finished documents and complex
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diagrams to illustrate the urban design proposals. Our graphic design input in these projects has been hugely beneficial to our urban design and planning teams by taking their proposals from sketch through to high level graphics output. Our work was positively received and have been key in the communication between urban designer, planner and client. As well as working on detailed masterplans, we also produce small scale maps to be included in invitations, transport leaflets and similar documents. These are designed in a stylised manner and are clean, simple and easy to follow.
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6. 1. Location map from office launch invitation. Client: SKM Colin Buchanan 2. Regional area route map. Client: SKM Colin Buchanan & MKSM Partnership 3. Detailed masterplan concept for Kochi, India. Client: SmartCity Kochi
4. Masterplan of The Bund, Shanghai. SKM Colin Buchanan’s urban design competition entry. 5. Urban design concept diagram for London Bridge streetscape proposal. 6. Belfast masterplan concept diagram
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Our clients Barratt Homes Bee Bee Developments Council of the Isles of Scilly Crest Nicholson David Wilson Homes GMBOA Hastings Borough Council Hewdon Consulting Kingston Borough Council NATS NHS Ealing Hospitals Roehampton University, London SmartCity Malta and SmartCity Kochi Smarter Travel Sutton Stewart Milne Group St George’s University of London St James’s Investments Tesco Transport for London
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Graphic Design, London CBP jwright@globalskm.com // dbeer@globalskm.com 020 7053 1537 // 020 7053 1378 jwright // dbeer