Book our coittage - Marketing advice

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Mankregistuppofw rotrndheosairofyl caotges

Promote your cottage on a budget

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Welcome. This website is for owners of holiday cottages and it’s purpose is to introduce them to new ways to help market and promote their holiday homes. Whilst it has been written primarily for owners in Northumberland it is in fact equally applicable to any cottage in the UK. We have kept each post brief and to the point. There are no distractions, just plenty of interesting advice. Whilst all the articles are interesting we would suggest the top five are : 1. Google places. Your only chance to compete with the larger agencies and directories.It’s free and low maintenance. 2. Repeat visitors. The only way you will get the high occupancy rates. Whilst mainly free the marketing work here can be time consuming. 3. Review websites like Tripadvisor. These review websites are both a problem and a challenge. You have to learn how to manage them to your advantage. 4.Your own website. It takes time to get going and rarely will bring enough business to replace agencies. But you can be up and running for nothing or for a minimal cost. The sooner you commit the better. 5. Videos and Youtube. You can get videos either for free or have a professionally produced video at a decent rate. With faster broadband access this is now very important. Why are you explaining all these marketing secrets, the advice would cost many thousands of pounds in consultancy fees? Answer: We know that 2012 is going to be a hard year for cottage owners. Using some of these tips will definitely help improve your bookings. You can save a lot of money by doing it yourself but be warned some of the advice will take up a lot of your time. Alternatively you can pay a marketing professional or persuade your holiday letting agent to help. If you would like to discuss any of these issues please contact us by email on bookourcottage@gmail.com Our sponsor can also help answer questions. Google+ Share this: Like this:

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Written by Vicky December 12, 2011 at 11:21 am

Recent Posts Using document w ebsites W hat does EMD mean? Adw ords Scam? List your cottage w ith Nokia Panoramio and embedded links Google maps w ith link embedded Furnished holiday lettings – rules for number of days Author markup code Anchor text and marketing Local citations Penguins and Pandas Pinterest and holiday cottages Badges of trust Use a marketing agency? Tell a story Adw ords Trip Advisor – benefit or problem? Booking fees Facebook Marketing a courtyard of cottages Advertising Photographs Dual agencies Repeat visitors Change over days Occupancy rates Google places Youtube Videos Do I need a w ebsite? Little things Email campaigns Brochures Google analytics Chosing an agency

2 Responses Subscribe to comments w ith RSS. I couldn’t agree more w ith the first point. Google places is great w ay to find a cottage in the location you require. Type ‘holiday cottage w ales’ into Google maps and see how you can move around and zoom in to find the location you require. Its takes about 10mins and a few pictures to get going on Google place and as mentioned its free.

Neil February 21, 2012 at 3:37 pm

Also its w orth thinking and reading around w hat the best w ebsite name w ould be for your potential new site. Keyw ords are king and you should read about them prior to registering your w ebsite. Reply Thank you Neil.

Vicky

Key w ords are indeed King at the moment.

March 7, 2012 at 11:20 am

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