No Nonsense Design Portfolio Colin Wong
No Nonsense Design Portfolio Colin Wong
Copyright © 2016 Colin Wong. All rights reserved. No part of this publication can be reproduced, stored in a retrieval system, or transmitted in any form as well as any means electronic, mechanical photocopying, recording or otherwise without the permission of the express permission of the copyright holder.
COLIN WONG Telephone — 415 994 2870 Email — HELLOCWONG@GMAIL.COM Website — HELLOCWONG.COM Course — SENIOR PORTFOLIO Instructor — MARY SCOTT ACADEMY OF ART UNIVERISTY 79 NEW MONTGOMERY ST SAN FRANCISCO, CA 94015
Title of Book — NO NONSENSE Fonts — FRANKLIN GOTHIC Software — ADOBE CREATIVE SUITE CC Book bindery — THE KEY BINDERY Printing — GIANT HORSE PRINTING Cover Stock — ARRESTOX SLATE GRAY Text stock — 100# FINCH FINE ID Foil Stamping — MATTE BLACK
Dedication — Mom and Dad: Throughout my entire life, both of you have made endless sacrifices in order for my brother and I to have every opportunity possible to pursue exactly what we wanted to. No dream was ever too big. You have been patient and supportive during this long journey. Without you, none of this could have ever been a dream, let alone a reality. Thanks for believing in me.
Projects
01 02 03 Red Blossom Tea Co.
Final Flight
Starfarers of Catan
04 05 06 Fusion Conference
SF International Film Festival
Lagunitas Brewing Co.
07 08 09 Commuter App
10 Foster Store
Stonehouse California Olive Oil
Fabrica Property
I got a nasty habit; I take tea at three. 01
010
— Mick Jagger
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Objective — Select an existing tea company to rebrand as well as design a packaging system with a new concept. Deliverables for this project included a new company logo, tea cans for three different flavors, and three tea bags.
PACKAGING DESIGN 2 — CLASS
Overview — Drinking tea is not feminine by any means. However, the packaging for tea has been. After much in-store research, most tea products have started to look extremely similar and almost blended (pun intended). With that in mind, I came up with the idea of using beer as inspiration for my design direction.
VALERIE TAYLOR-SMITH — INSTRUCTOR
RED BLOSSOM TEA CO — PROJECT
011
012
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
PACKAGING DESIGN 2 — CLASS
VALERIE TAYLOR-SMITH — INSTRUCTOR
RED BLOSSOM TEA CO — PROJECT
013
014
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
PACKAGING DESIGN 2 — CLASS
VALERIE TAYLOR-SMITH — INSTRUCTOR
RED BLOSSOM TEA CO — PROJECT
015
016
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
PACKAGING DESIGN 2 — CLASS
VALERIE TAYLOR-SMITH — INSTRUCTOR
RED BLOSSOM TEA CO — PROJECT
017
The Bemuda Triangle got tired of warm weather. It moved to Alaska. Now Santa Clause is missing. 02
020
— Steven Wright
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Objective — Select a natural phenomenon that affects or affected our planet to be covered in a large coffee table book with unique typographic layouts. Deliverables in the project include a coffee table book printed and bound, bookmark, and a website for the book’s publisher.
T YPOGRAPHY 3 — CLASS
Overview — Over the years, The Bermuda Triangle is talked about along with other conspiracy theories. However, with The Bermuda Triangle, there is recorded proof of many disappearances in the area with little to no explanation until recently. The concept behind the book was investigation; mainly piecing together clues to help determine how these pilots disappeared.
ARIEL GREY — INSTRUCTOR
THE FINAL FLIGHT — PROJECT
021
024
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
T YPOGRAPHY 3 — CLASS
ARIEL GREY — INSTRUCTOR
THE FINAL FLIGHT — PROJECT
025
028
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
T YPOGRAPHY 3 — CLASS
ARIEL GREY — INSTRUCTOR
THE FINAL FLIGHT — PROJECT
029
030
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
T YPOGRAPHY 3 — CLASS
ARIEL GREY — INSTRUCTOR
THE FINAL FLIGHT — PROJECT
031
Astronauts are inherently insane. And also noble. 03
034
— Andy Weir
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Objective — Select an existing board game to redesign with a new concept or twist. Deliverables for this project included a full-sized board game, game pieces, game box, cards, and an instruction manual.
PACKAGING DESIGN 3 — CLASS
Overview — Settlers of Catan is the most expensive as well as the most out dated looking board game on the shelf in any store. With the complex rules, the target audience for this project was much older than most. I designed an outer space themed version of Catan while giving it a futuristic vintage look to maintain the current players as well as introduce new players to the game.
CHRISTINE GEORGE — INSTRUCTOR
STARFARERS OF CATAN — PROJECT
035
036
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
THE
STARFARERS OF
ARFARE
THE
of
the
RS
ST
CATAN CATAN
THE
STARFARERS OF
CATAN
STARFARERS OF
CATAN
PACKAGING DESIGN 3 — CLASS
CHRISTINE GEORGE — INSTRUCTOR
STARFARERS OF CATAN — PROJECT
037
038
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
3 :1
3 :1 I
2 :1
2 :1 N
H
C
3:1
3:1
G
D
O
R
E
L
F
J
M
K
2:1
2:1
A
B
Q
3 :1
P
2 :1
3 :1
040
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
ASTRONAUT
Move the robber. Steal 1 resource card from the owner of an adjacent satellite or space station.
CONNECTOR BUILD
Place 2 new roads as if you had just built them.
042
MONOPOLY
1 VICTORY POINT!
COMMUNICATION TOWER
When you play this card, announce one type of resource. All other players must give you their resource cards of that type.
1 VICTORY POINT!
1 VICTORY POINT!
1 VICTORY POINT!
DATABASE SERVER
RESEARCH EXPERIMENT
ALIEN CIVILIZATION
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
ONOPOLY
ASTRONAUT
Move the robber. Steal 1 resource card from the owner of an adjacent satellite or space station.
1 VICTORY POINT!
COMMUNICATION TOWER
y this card, announce one rce. All other players must resource cards of
ICTORY POINT!
1 VICTORY POINT!
ESEARCH PERIMENT
ALIEN CIVILIZATION
PACKAGING DESIGN 3 — CLASS
CHRISTINE GEORGE — INSTRUCTOR
STARFARERS OF CATAN — PROJECT
043
I have the body of an eighteen year old. I keep it in the fridge. 04
050
— Spike Milligan
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Objective — Choose a technology related subject that could potentially affect all of mankind. A conference will be held regarding this technology. Deliverables for this project includes a book, conference poster, and a promotional kinetic video.
T YPOGRAPHY 4 — CLASS
Overview — 3D printing has been seen as a novelty over the past few years. However, it’ll soon be in every household with the advancement of this technology. From this technology, 3D bioprinting will become a reality and will change healthcare forever.
ARIEL GREY — INSTRUCTOR
FUSION CONFERENCE — PROJECT
051
054
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
T YPOGRAPHY 4 — CLASS
ARIEL GREY — INSTRUCTOR
FUSION CONFERENCE — PROJECT
055
056
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
T YPOGRAPHY 4 — CLASS
ARIEL GREY — INSTRUCTOR
FUSION CONFERENCE — PROJECT
057
058
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
T YPOGRAPHY 4 — CLASS
ARIEL GREY — INSTRUCTOR
FUSION CONFERENCE — PROJECT
059
060
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
T YPOGRAPHY 4 — CLASS
ARIEL GREY — INSTRUCTOR
FUSION CONFERENCE — PROJECT
061
A wide screen just makes a bad film twice as bad. 05
062
— Samuel Goldwyn
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Objective — Select an upcoming film festival to design advertising applications for. Deliverables for this project includes a brochure with information and a schedule for the festival itself as well as a poster to promote it.
T YPOGRAPHY 2 — CLASS
Overview — The San Francisco International Film Festival is one that is close to home having been born and raised in the San Francisco Bay Area my entire life. I felt that it gave me the opportunity to design around a concept that represented the city well by using the iconic skyline of the city as the main graphical element.
LIAN NG — INSTRUCTOR
SF FILM FESTIVAL — PROJECT
063
068
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
T YPOGRAPHY 2 — CLASS
LIAN NG — INSTRUCTOR
SF FILM FESTIVAL — PROJECT
069
Give a man a beer, waste an hour. Teach a man to brew, and waste a lifetime! 06
072
— Bill Owen
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Objective — Select an existing beer brewery to redesign with a new concept that captures the essence of the company. Deliverables for this project includes a new brand logo, labels for three bottle sizes (12 oz, 22 oz, & 32 oz), and six-pack case.
PACKAGING DESIGN 3 — CLASS
Overview — Lagunitas is a bold company that focuses their resources on what’s most important, their products. The company also has an emphasis on loyalty; hence the brand’s logo is inspired by Pete the Dog from The Little Rascals. It was important to give Lagunitas a new look that represented them while keeping what sets them apart from their competitors.
CHRISTINE GEORGE — INSTRUCTOR
LAGUNITAS BREWING CO — PROJECT
073
078
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
1993
080
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
PACKAGING DESIGN 3 — CLASS
CHRISTINE GEORGE — INSTRUCTOR
LAGUNITAS BREWING CO — PROJECT
081
He travels the fastest who travels alone. 07
086
— Rudyard Kipling
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Objective — Design an app for every day use that does not yet exist, but could be extremely useful for a select group in a specific area. The deliverables for the project includes app design, logo, and app icon.
UX DESIGN — CLASS
Overview — Living in the San Francisco Bay Area, there are a number of different transportation services available. Commuter App combines the three most popular to easily switch between them for travel times, maps, and live updates for convenience.
BOB SLOTE — INSTRUCTOR
COMMUTER APP — PROJECT
087
088
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
UX DESIGN — CLASS
BOB SLOTE — INSTRUCTOR
COMMUTER APP — PROJECT
089
092
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
UX DESIGN — CLASS
BOB SLOTE — INSTRUCTOR
COMMUTER APP — PROJECT
093
Chefs are nutters. They’re all selfobsessed, delicate, dainty, insecure little souls and absolute psychopaths. 08
096
— Gordon Ramsay
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Objective — Select an existing olive oil company to design a new line of olive oil flavors for with a new brand logo and a concept that represents the brand. Deliverables for this project are a logo and three flavors.
PACKAGING DESIGN 2 — CLASS
Overview — To give Stonehouse a fresh new look, patterns and a numbering system was used to distinguish their top three varietals in olive oil. The bright patterns and bold numbers give the labels a huge pop against the mainly white background and caps.
VALERIE TAYLOR-SMITH — INSTRUCTOR
STONEHOUSE OLIVE OIL — PROJECT
097
102
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
A house that does not have one warm, comfy chair in it is soulless. 09
104
— May Sarton
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Objective — Create a company from the ground up, then design the visual language and decide how that adjusts from one application to another. Deliverables for this project includes a brand storybook that explains who they are and what they represent as well as a website.
VISUAL SYSTEMS 2 — CLASS
Overview — This fictional company is Fabrica Property, a property management company located in San Pedro, Mexico. Their key attributes are clean and confident with a feminine touch. This is achieved through a minimal design direction with a softer color palette.
SEAN MCGUIRE — INSTRUCTOR
FABRICA PROPERT Y — PROJECT
105
106
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
110
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
VISUAL SYSTEMS 2 — CLASS
SEAN MCGUIRE — INSTRUCTOR
FABRICA PROPERT Y — PROJECT
111
VISUAL SYSTEMS 2 — CLASS
SEAN MCGUIRE — INSTRUCTOR
FABRICA PROPERT Y — PROJECT
113
Why would anyone steal a shopping cart? It’s like stealing a two-year-old. 10
114
— Erma Bombeck
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Objective — Design a store from the ground up that competes at the level of Williams-Sonoma, Crate&Barrel, Restoration Hardware, and Pottery Barn. The deliverables for this project includes the main store brand, 3 stand alone brands, as well as the packaging for the products in each category for the store.
PACKAGING DESIGN 4 — CLASS
Overview — Foster is a store that targets millennials in this modern day world of technology and start-ups that are less experienced in decorating their homes with high end products. To solve this, Foster emphasizes education in their products in order to inform and educated the consumers to best make a decision that suits their desires and needs in home decor as well as food, health & beauty, and gardening.
MICHAEL OSBORNE — INSTRUCTOR
FOSTER STORE — PROJECT
115
STORE BRAND
Department
Store/Private Label
HOME
STORE LABEL
Key Adjectives
Target Audience
DIVERSE EDUCATIONAL
20-45 MEN & WOMEN
USP Foster is partnering with select interior designers to curate specific groupings of home decor from different styles to inform inexperienced millennials on how to decorate their homes.
116
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
PRIVATE LABEL BRANDS
Department
Store/Private Label
FOOD
PRIVATE LABEL
Key Adjectives
Target Audience
DO IT YOURSELF EXPERIMENTAL
25-35 MEN & WOMEN
USP Recommended ingredients from different parts of the world to teach consumers how to cook with unfamiliar ingredients.
Department
Store/Private Label
HEALTH & BEAUT Y
PRIVATE LABEL
Key Adjectives
Target Audience
FRESH ELEGANT
25-55 WOMEN
USP Hair and facial products with all natural ingredients combined with elegant packaging for a fresh and youthful feeling.
Department
Store/Private Label
GARDEN
PRIVATE LABEL
Key Adjectives
Target Audience
ORGANIC EDUCATIONAL
20-50 MEN & WOMEN
USP Gardening designed simply to encourage and educate beginner gardeners as well as appeal to the experienced and skilled.
PACKAGING DESIGN 4 — CLASS
MICHAEL OSBORNE — INSTRUCTOR
FOSTER STORE — PROJECT
117
118
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
PACKAGING DESIGN 4 — CLASS
MICHAEL OSBORNE — INSTRUCTOR
FOSTER STORE — PROJECT
119
Foster Department
Store/Private Label
Group Members
HOME
STORE LABEL
COLIN WONG
Key Adjectives
Target Audience
DIVERSE EDUCATIONAL
20-45 MEN & WOMEN
TAYLOR SPRINGETT CAROLINA PORTELLA ANNABEL KANG JIRU WANG
USP Foster is partnering with a few select interior designers to curate specific groupings of home decor from different styles to inform inexperienced millennials on how to decorate their homes in a harmonious way.
120
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Description — Foster partners with interior designers to curate specific groupings of home decor from three distinct styles: vintage, quirky, & sophisticated. Products included in this line fall under the categories of home, bath, kitchen, office, and accessories.
PACKAGING DESIGN 4 — CLASS
Concept — With an overwhelming amount of home decor products, it can be confusing for some shoppers to create a harmonious and well-designed home for themselves. For those interested in learning, Foster combines three distinct styles to show how they can work together harmoniously.
MICHAEL OSBORNE — INSTRUCTOR
FOSTER STORE — STORE BRAND
121
124
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
PACKAGING DESIGN 4 — CLASS
MICHAEL OSBORNE — INSTRUCTOR
FOSTER STORE — STORE BRAND
125
126
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
PACKAGING DESIGN 4 — CLASS
MICHAEL OSBORNE — INSTRUCTOR
FOSTER STORE — STORE BRAND
127
Batch Department
Store/Private Label
Group Members
FOOD
PRIVATE LABEL
COLIN WONG
Key Adjectives
Target Audience
DO IT YOURSELF EXPERIMENTAL
25-35 MEN & WOMEN
TAYLOR SPRINGETT CAROLINA PORTELLA ANNABEL KANG JIRU WANG
USP Recommended ingredients from different parts of the world to teach consumers how to cook with unfamiliar ingredients.
128
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Description — Batch is the private label food brand within the store, Foster. This line carries food from different parts of the world that includes products from pastas to sauces. A few countries selected for this project were Japan, Italy, United States, and several South American countries.
PACKAGING DESIGN 4 — CLASS
Concept — Because the store is targeting inexperienced millennials, the concept behind this line was to educate the consumers in how to shop for ingredients. The idea was to give small samples of different cultures in order to learn how to cook with unfamiliar ingredients.
MICHAEL OSBORNE — INSTRUCTOR
FOSTER STORE — BATCH
129
132
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
134
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
PACKAGING DESIGN 4 — CLASS
MICHAEL OSBORNE — INSTRUCTOR
FOSTER STORE — BATCH
135
Grace Department
Store/Private Label
Group Members
HEALTH & BEAUT Y
PRIVATE LABEL
COLIN WONG
Key Adjectives
Target Audience
FRESH ELEGANT
25-55 WOMEN
TAYLOR SPRINGETT CAROLINA PORTELLA ANNABEL KANG JIRU WANG
USP Hair and facial products with all natural ingredients combined with elegant packaging for a fresh and youthful feeling.
138
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Description — Grace is the private label health & beauty line within Foster. Grace includes natural hair and facial products to give the consumers a fresh and youthful feeling. The two categories are separated by the brand color, purple and glass containers to differentiate between hair and face products.
PACKAGING DESIGN 4 — CLASS
Concept — Because few people understand the complex ingredients that go into facial and hair products, it was important to use natural ingredients so the consumer knew exactly what they were using. The elegance of the brand steps in with sleek container designs.
MICHAEL OSBORNE — INSTRUCTOR
FOSTER STORE — GRACE
139
142
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Root Department
Store/Private Label
Group Members
GARDEN
PRIVATE LABEL
COLIN WONG
Key Adjectives
Target Audience
ORGANIC EDUCATIONAL
20-50 MEN & WOMEN
TAYLOR SPRINGETT CAROLINA PORTELLA ANNABEL KANG JIRU WANG
USP Gardening designed simply to encourage and educate beginner gardeners as well as appeal to the experienced and skilled.
146
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Description — Root is the private label gardening brand within Foster. This is gardening made simple to encourage beginners to pick up a new healthy hobby. Although the brand targets novice gardeners, it doesn’t exclude experts who want to purchase quality seeds.
PACKAGING DESIGN 4 — CLASS
Concept — Gardeners care about the environment and so does Root. Seeds within this brand are packaged in compostable paper pulp molded into pill packet-like shapes so you can pop out what you need while saving what you don’t. With simple illustrations, anyone can understand what it is they’re about to plant.
MICHAEL OSBORNE — INSTRUCTOR
FOSTER STORE — ROOT
147
PACKAGING DESIGN 4 — CLASS
MICHAEL OSBORNE — INSTRUCTOR
FOSTER STORE — ROOT
151
Design your future. Start with a logo. — Jarod Kintz
152
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
Objective — Design an effective logo to represent the company as well as what they stand for.
Overview — A collection of branding identities designed during various classes.
BRANDING IDENTITIES — COLLECTION
153
CALIFORNIA
C AL IFO R N IA
ORANGE JUICE
154
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
CALIFORNIA
C ALI FO RN I A
ORANGE JUICE
BRANDING IDENTITIES — COLLECTION
155
AN
URB
ILS
TR A
COMMUTER APP
156
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
AN
URB
ILS
TR A
COMMUTER APP
BRANDING IDENTITIES — COLLECTION
157
H
R
1993
F AB R I C A P R OP E R TY
158
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
H
R
1993
F AB RI C A PRO PERT Y
BRANDING IDENTITIES — COLLECTION
159
160
NO NONSENSE
COLIN WONG — DESIGN PORTFOLIO
BRANDING IDENTITIES — COLLECTION
161
Thank You
Family & Friends — I want to thank those who have given me countless words of encouragement throughout this journey. It truly helps having loved ones in your corner rooting for you. I appreciate every last one of you. My Instructors — Ariel Grey, Bob Slote, Lian Ng, Sean McGuire, Valerie Taylor-Smith, Katherine Blatter, Christine George, Ariel Grey, Michael Osborne, Darrell Hayden, Roland Young, Mary Scott
Colin Wong Telephone — 415 994 2870 Email — HELLOCWONG@GMAIL.COM Website — HELLOCWONG.COM