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Having already taken the U.S. by storm, Anytime Fitness Australia launched in 2008 with a single club and we haven’t stopped growing since. We’re now a fitness community that’s more than 550,000 members strong across over 540 clubs
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3FRANCHISE PROSPECTUS
Wenationwide.attractcommitted franchisees who not only share our passion for bringing fitness to Australians, but know that we provide an unrivaled global network of support to help them succeed. Whether you’re a first-time investor, or adding to a thriving business portfolio, Anytime Fitness is one of the most dynamic and exciting opportunities around. We’re proud of our unique culture that supports, nurtures and inspires Australians to enjoy a fitter, healthier future. Are you ready to be part of it?
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JOIN A WORLD FAMOUS, INDUSTRY-LEADING FRANCHISE
THE BRANDRIGHT
FRANCHISE PROSPECTUS 5
The Anytime Fitness business model offers the perfect work-life balance. Moreover, the convenience and affordability of our product, for both franchise owners and members, is part of the reason we continue to thrive – with a new member joining one of our clubs every 3 minutes! You’re never alone with the Anytime Fitness family. We’re always on hand to help with whatever you need to keep your club running smoothly. All we ask from you is aspiration, positivity and the drive to make your club a success. Here’s what we mean to our CONVENIENCEmembers: There are over 540 Anytime Fitness clubs across Australia, each offering a safe, secure space that’s open 24/7 - every day of the year!
COMMUNITY Our clubs not only become small communities, they benefit local residents and the wider area too. QUALITY With state-of-the-art equipment in welcoming environments, members enjoy a health club feel at an affordable price. ACCESS Our ‘join one, join them all’ policy gives members access to over 4,700 Anytime Fitness clubs worldwide.
7FRANCHISE PROSPECTUS WE STANDWHATKNOWWEFOR After more than a decade in business, we know how to help our franchisees achieve their goals. Set the bar for what success means to you. We’ll help you get there. LOW INVESTMENTCOST Anytime Fitness offers very affordable franchise and monthly fees versus other industries. SIMPLE PROCESS We’ll guide you through every step to becoming a healthy and happy Anytime Fitness owner. 360 SUPPORT We’re here for you through the life of your club with customised support for each stage of your growth.
OFEVERYSUPPORTSTEPTHEWAY 9FRANCHISE PROSPECTUS Backed by a dedicated Support Office team. Your own Franchise Performance Coach. Our industry-leading New Franchise Training program. An invitation to the Anytime Fitness Annual Conference featuring seminars, workshops and much more. IGNITE; our world class learning platform, continually providing education and inspiration to trainers, staff & owners. WORKPLACE by Meta; a collaborative online platform that enables two-way communication throughout the entire network and Support Office. OPEN 14+ YEARS EXPERIENCE IN THE FITNESSAUSTRALIANINDUSTRY WINNER OF THE 2018 INTERNATIONAL FRANCHISOR OF THE YEAR AWARD 540+ CLUBS ACROSS AUSTRALIA 550,000OVERMEMBERS IN AUSTRALIA ALONE #1 FITNESS FRANCHISE ON THE PLANET #1 IN FRANCHISEENTREPRENEUR500‘BESTOFTHEBEST’,2018 4,700+ CLUBS WORLDWIDE AND 4 MILLION+ MEMBERS IN 30+ COUNTRIES WE WELCOME A NEW MEMBER INTO OUR CLUBS EVERY 3 MINUTES AN AVERAGE OF OVER 1,100 MEMBERS PER CLUB ACROSS AUS
Thank you just doesn’t seem enough to the staff at Anytime Fitness. Apart from the huge transformation in my body with strength and fitness, you have transformed my mind, making the impossible possible, in and out of the gym.”
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“Anytime Fitness has given me the life I have always dreamed of... Being an Anytime Fitness franchisee is the best decision I’ve ever made. ”
“Anytime Fitness as afforded me opportunities I never thought I would have. It’s helped me become financially secure... It has helped me become a better version of myself.”
LACHLAN, ANYTIME FITNESS OWNER
JESSICA, ANYTIME
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SIMON, ANYTIME FITNESS OWNER
“After 25 years in business, we discovered the Anytime fitness Brand and have never looked back. ”
“Anytime Fitness has changed my life! I went from being someone whose daily exercise was just walking to the shops, to someone who loves doing barbell squats.”
Anytime Fitness has been, and will remain, an integral part of my life now. I love the atmosphere; it’s definitely a gym for everyone. The diversity and friendship in the gym is awesome.”
FITNESS OWNER TESTIMONIALSMEMBER
COVERAGEMEDIA IN ENTREPRENEUR FRANCHISE 500 ‘BEST OF THE BEST’ (U.S. 2018) #1 IN FRANCHISE COUNCIL OF AUSTRALIA EXCELLENCE IN FRANCHISING AWARDS FOR INTERNATIONAL FRANCHISOR OF THE YEAR (AUS. 2018) #1 IN ENTREPRENEUR’S 2018 FRANCHISE 500 (U.S. 2018) #17 13FRANCHISE PROSPECTUS “Australia is now the most successful market for the (Anytime Fitness) brand globally.” YOUR MONEY, OCTOBER 2018 “Anytime Fitness brought the 24/7 gym to the mainstream, offering hundreds of thousands of people the opportunity to work out at a time that suits them in a safe and secure environment.” PRNEWSWIRE.COM.AU, JAN 2020 “Anytime Fitness, the world’s largest and fastest-growing fitness club chain, recently made history with the launch of its Antarctica gym.” YOUR MONEY, OCTOBER 2018
15FRANCHISE PROSPECTUS A DYNAMICLOCATIONCONVENIENTANDSPACE THE SLEEK, CLEAN, MODERN LOOK FOUND IN OUR CLUBS WORLDWIDE 1 4 5 6 27 3 1 2 3 4 5 6 7 OFANATOMYTHECLUB Showers/changing area Member’s lobby Guest Functionallobby FreeCardioStrengthweight Actual size of sample club 450M2
17FRANCHISE PROSPECTUS CLUBTHEINTRODUCINGSMALLFORMAT To go where we haven’t gone before requires change. Right now there’s a gap in the smaller area, ultra-convenience market, and we’re ready with a brand new, innovative Anytime Fitness club design. Our small club format reimagines the small gym space, with a reduced footprint and clever configuration to optimise the experience for our members. It’s the same great gym our members know and love, in a smaller package. WHY CHOOSE A SMALL CLUB FORMAT? • SMALLER MINIMUM INVESTMENT • HIGHLY CUSTOMISABLE CLUB LAYOUT • DESIGNED TO MAXIMISE USABLE SPACE AND CAPACITY • LOWER EQUIPMENT COSTS • MORE TERRITORIES AVAILABLE
FRANCHISE PROSPECTUS 19 * Based on comparison to comparable clubs in network Up to savings70kinfitout260 - 320m2 Up to equipmentsavings25%incost FLEXIBILITY TO EXTEND THE FREE WEIGHTS BLACK RUBBER TO CUSTOMISE YOUR SPACE LESS BATHROOM, SHOWER AND CHANGEROOM REQUIREMENTS REDUCED OVERALL BUILD COSTS EXPANDED FREE WEIGHTS AND STRENGTH TRAINING AREAS MORE USEABLE FLOOR SPACE THAN EVER OFANATOMYTHESMALL CLUB FORMAT If you’re new to the Anytime Fitness franchise This is a rare opportunity to be part of the AF network – with new territories now available. If you already own an Anytime Fitness franchise The small club format gives you an option to deal with overflow, increase market share with another convenient club for your members, or explore new areas of growth. GREAT THINGS COME IN SMALL PACKAGES
Once everything is processed, you’ll have a final face-to-face meeting with us to secure your franchise. Then it’s just a matter of signing the Franchise Agreement along with the payment of the fee. You’ll also meet your Performance Coach who’ll be there to support you.
Get to know us We love to meet all our franchisees so the next step is a phone meeting. Here you can get to know us and ask all of your questions. We’ll also give you an insight into the franchise application process and what you can expect.
Help making your decision When you decide to join the Anytime Fitness family we’ll ask you to complete a Franchise Application Form and work with us on providing all of the supporting Restdocumentationapplicationrequired.assuredourteamishere to help you every step of the way.
STEP 1
Time to open the doors
21FRANCHISE PROSPECTUS
Let us know you’re interested You’ve already taken the first step in submitting your enquiry and we’re excited by it! Our franchising team will be in touch to discuss the opportunity and answer all your burning questions.
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STEP 2
Sign for your club
Now the fun can begin. With the help of the Collective Wellness Group Support Office, you’ll secure a property, then start design and marketing to get your doors open. It’s then over to you, safe in the knowledge that you’ve got the ongoing support and training you need to help your business thrive.
Thousands of people who were in your position are now running their own business, setting their own schedule and enjoying the personal and potential financial benefits Anytime Fitness brings. Here are just some of the reasons why they made the decision to start an Anytime Fitness franchise: WHY JOIN THE ANYTIME FITNESS FAMILY? BE A PART BIGGERSOMETHINGOF Collective Wellness Group brings global health and fitness franchises to market in Australia. Through a community of like-minded franchisees, employees and suppliers, we aim to positively impact the lives and health of Australians. For more information www.collectivewellness.com.auvisit: GET INVOLVED IN A POSITIVE, LIFE-CHANGING INDUSTRY LOW COST INVESTMENT STARTING FROM APPROXIMATELY $350,000 CLUBS AVAILABLE FROM 250SQM TO 800SQM ONGOING SUPPORT AND ADVICE FROM OUR DEDICATED TEAM
