the butler
COLLEGIAN BUTLER UNIVERSITY
ESTABLISHED 1886
INDIANAPOLIS, IN
2010 MEDIA KIT AD MANAGERS: LAUREN FISHER & ERIN HAMMERAN P: 317.940.9358 | F: 317.940.9252 | ADVERTISING@BUTLER.EDU
>>ABOUT US
The student voice of Butler University The Butler Collegian, established in 1886, is an award-winning, controlled-circulation newspaper produced by the student journalists of Butler University. Every Wednesday, 2,500 papers are distributed across campus and another 100 are mailed out by subscription. In the summer of 2010, both the print and online editions of the newspaper underwent a dramatic facelift and technical upgrade. Butler University is an independent, co-educational, liberal arts university located on the northwest side of Indianapolis, just minutes from downtown, Broad Ripple, Nora and Keystone/Castleton areas. The university has more than 4,500 students representing a wide variety of interests and needs. Butler is also home to more than 140 student organizations. Please contact Ad Managers Lauren Fisher or Erin Hammeran for further information at 317.940.9358 or by e-mail at advertising@butler.edu.
Read us in print at and around Butler University/Broad Ripple or online anytime at TheButlerCollegian.com.
D E P M A V E n
itio d e t n i r p weekly
R
&
online edition
2010-2011
RENOVATED
new look,same values. Updated Print & Online Editions
BRAGGING RIGHTS (2009, ICPC, Division II)
1st PLACE -Best News Feature Series -Best Non-Deadline News Reporting -Best Stand-Alone Section -Best News Feature -Best Single Issue -Sports Feature Writing -Best Breaking News Reporting 2nd PLACE -Newspaper of the Year -Best Sports Photo -Best News Feature 3rd PLACE -Best Sports News Story -Best Illustrations -Best Front-Page Design -Best Staff Editorial
the butler
VOL. 125 ISSUE 1 ESTABLISHED 1886 INDIANAPOLIS, IN
COLLEGIAN THE BUTLER UNIVERSITY STUDENT WATCHDOG | WEDNESDAY AUGUST 25, 2010 | WWW.THEBUTLERCOLLEGIAN.COM
High: 71° | Low: 58°
New class biggest in ten years Application expectations for 2011-12 school year high BY ARIKA HERRON acherron@butler.edu | editor
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LIBRARY PG. 2
RELAY PG. 5
Today’s Weather
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One shot short
Newspaper gets summer redesign BY EMILY NEWELL enewell@butler.edu | managing editor
CUTLINE GOES HERE: This is a photo caption. Photo captions tell you about the picture above. This is a photo caption. Photo captions tell you about the (Photo by Rachel Senn) BY HAYLEIGH COLOMBO hcolombo@butler.edu | managing editor
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demporu mentium et endebis estiis con cum quo etur, nos exceate con sequi bearum debita vel magnisq ua tionsenis modi inimus et fugitatur aut alibus experroviti conectur, ut et omni hil ictiaspere molentis con rehendandi comnihi llacienditis mod qui volorro conseque consed mintio tem nobit aut lacepro berum autem landition ea dit que none ma con nonsed maxim vid elitiusant. Epe nis sunt facepedit quam exer spienis nis earum, to quatemoloris dit, conseque voluptat prae parum faces totat dolore eatempe rumquat empo ratem fuga. Antur aut re elis sa cus, si doluptis molupti sintiis es expellentios eum eat. Omnihic itintur? Equunt ut odiorerit maiosante voloruptiam ut quianis mod expe volore enissedis accatinto eos sint is iniscit aute dolupti occabor sequis volorrovid evel ea susandit, qui sam deri aut omnimpor reria nimaio bera cus nosant andis essequia sit fuga. Et et inctese rupietum eossim rat ommo di _________ see national championship page 3
Atherton buys produce from campus farm BY NAME HERE
MADNESS PG. 10
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OPINION 5 | ARTS & ENTERTAINMENT 7 | SPORTS 9 | PHOTOS 12
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PUBLICATION SCHEDULE 2010-2011 *denotes special issue FALL August 25* September 1* September 8 September 15 September 22 September 29 October 6 October 13 October 27* November 3 November 10 November 17 December 8 SPRING January 26 February 2 February 9 February 16 February 23 March 2 March 9 March 30 April 6 April 13 April 20 April 27
>>RATES
PACKAGES
The following rates are subject to change and are considered “standard rates.” Promotional rates/discounts not listed. An additional 20% will be added for CMYK-color ads. The dimensions of the ad sizes are shown in column inches (1.85 in x actual inches). For example, a 2x6 ad equals 2 columns (3.70 inches) by 6 inches.
* 25% DISCOUNT FOR CLIENTS WITHIN BUTLER UNIVERSITY COMMUNITY * PURCHASE ANY PRINT AD AND RECEIVE 15% OFF ANY SIZE ONLINE AD FOR ONE WEEK
IN PRINT 1/4 PG
1/2 PG
Full PG
$288
$441 ($7/pci)
$882 ($7/pci)
$220 per issue
$252 per issue
$378 per issue ($6/pci)
$756 per issue ($6/pci)
$117 per issue
$205 per issue
$234 per issue
$346 per issue ($5.50/pci)
$693 per issue ($5.50/pci)
$108 per issue
$189 per issue
$216 per issue
$315 per issue ($5/pci)
$630 per issue ($5/pci)
3x3
2x6
3x6
One Issue Run ($8/pci)
$72
$96
$144
$252
Three Issue Run ($7/pci)
$63 per issue
$84 per issue
$126 per issue
Six Issue Run ($6.50/pci)
$58 per issue
$78 per issue
Semester Run ($6/pci)
$54 per issue
$72 per issue
(3x10.5)
6x6
(6x10.5)
Inserts
(6x21)
$750
ONLINE 1 week 4 week Semester Classified
125x125 pixels
$50
300x250 pixels
$70
$230
$690
468x60 pixels
$80
$270
$810
Please contact Lauren Fisher/Erin Hammeran at advertising@butler.edu to discuss options not listed.
$150
Video
$450 $25 for maximum of two weeks
$100 (1 week) $350 (4 weeks) $1000 (semester)
We understand >>ADD IT UP
the value of your money, time and effort. Let us design an effective print ad for your business. 3x3, 2x6, 3x6, 1/4 Page, 6x6, Online (any size)
Half/Full Page Ad
$10
$15
For use in The Butler Collegian (print or online)
For use in The Butler Collegian (print or online)/personal use
$15
$20
*contact 317.940.9358 or advertising@butler.edu for details on pricing.
STEP 1 >> Find a size: Print or Online
STEP 2 >> Choose your committment: Print or Online
STEP 3 >>
Add a package: Butler client? Non-Profit? Print-online special?
STEP 4 >> Add CMYK-Color: 20% charge
+
STEP 5 >> Let us design it: Print or Online YOUR TOTAL HERE
>>PAYMENT & POLICIES Deadlines: All copy and graphics concerning an ad must arrive by 12 p.m. noon the Friday prior to Wednesday’s publication date. All copy and graphics received after this time will not be run on the desired date. Insertion orders must be in place two weeks prior to publication and received by The Butler Collegian the Tuesday prior to the next Wednesday’s publication date. For online ads, materials must be submitted one week prior to the desired run date.
welcome to our world. contact us to begin your advertising adventure today.
Preferred Placement: All ads will be placed at the ad manager’s discretion. Preferred placement can be requested, but no guarantees will be made. Policy excludes special offers. Payment: Upon purchasing advertising space, each client must sign a contract that includes billing information. Payment should be received by 30 days after the bill is received.. Late payment will result in a late fee, comprised of 1.5 percent of the original bill. Repeat offenders will have ads pulled until the situation is resolved. Acceptance Policy: The Butler Collegian reserves the right to edit, properly classify, cancel or decline any ad. We will not knowningly accept advertising that discriminates on the basis of sex, age, religion, race, national origin, physicial disability or sexual orientation. Please report all errors promptly. If the error is the fault of The Butler Collegian, adjustments will be made.
ADVERTISING@BUTLER.EDU
317.940.9358
the butler
COLLEGIAN BUTLER UNIVERSITY
ESTABLISHED 1886
INDIANAPOLIS, IN
AD MANAGERS: LAUREN FISHER & ERIN HAMMERAN P: 317.940.9358 | F: 317.940.9252 | ADVERTISING@BUTLER.EDU