Collegiate’s Colors Primary Colors
Secondary Colors
WARM COLLEGIATE GOLD PANTONE 116 C C:0, M:16, Y:100, K:0 R:254, G:204, B:7 HEX #FECC07
MELON C:0, M:75, Y:69, K:0 R:242, G:102, B:82 HEX #F26652
BRIGHT COLLEGIATE GOLD PANTONE 109 C C:2, M:9, Y:100, K:0 R:255, G:221, B:0 HEX #FFDD00
ORANGE PANTONE 108 C 2 C:0, M:47, Y:95, K:0 R:248, G:153, B:40 HEX #F89932
COLLEGIATE GREEN PANTONE 349 C C:100, M:0, Y:91, K:42 R:0, G:112, B:60 HEX #006633
LIGHT BLUE PANTONE 2985 U C:59, M:0, Y:6, K:0 R:80, G:200, B:232 HEX #50C8E8
LIGHT COLLEGIATE GREEN PANTONE 349 C at 60% OPACITY C:100, M:0, Y:91, K:42 R:0, G:112, B:60 HEX #66A98A
YELLOW GREEN C:30, M:0, Y:100, K:0 R:191, G:215, B:48 HEX #BFD730
Collegiate’s Fonts
Trade Gothic and New Century Schoolbook are Collegiate’s official fonts online and for print design.
Arial and Georgia
are acceptible replacements if you do not own these fonts. support fonts:
New Century Schoolbook or Georgia Italic (For use in headlines, in pull quotes, etc.)
Style Guide Quick Reference Questions? Please call: Stacy Adams x1733 Erin Egan x1707 Jimmy Dickinson x1218 Deb Totten x1736
Details Matter!
Collegiate’s Copy Style
Collegiate’s Copy Style
For external communication, with parents and/or the public, Collegiate School follows the AP Style guide. To ensure that copy is consistent across School communications, please follow these guidelines in all written materials and correspondence:
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Spell out Kindergarten (plural spelled Kindergartners)
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Use a.m. not am
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Use JK for Junior Kindergarten
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Use 3-5 p.m. not 3:00 to 5:00 p.m.
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Use numerals for other grades and upper case “Grade” (e.g., 1st-8th Grade, Grades 9-12)
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Do not use serial commas: no comma before “and” in a series (e.g., red, white and blue)
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First reference should always be Collegiate School; for second reference and additional references capitalize School (e.g., the School)
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Single space (not double) between sentences
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Hyphenate drop-off, sign-up, after-school, school-wide when used as adjectives or nouns (e.g., early drop-off)
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Spell out day of the week (e.g.,Thursday, not Thurs.)
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When a month is used with a specific date, abbreviate the month (e.g., Oct. 8, 2017) — except for March, April, May, June and July, which are never abbreviated
Do not hyphenate kickoff or pickup when used as adjectives or nouns
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Do not hyphenate drop off, sign up, pick up and kick off when used as verbs (e.g., to drop off)
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When a specific date is not included, always spell out the month (e.g., she was born in October 2001)
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Use number only for day of month (e.g., 5, not 5th)
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Quotation marks always go outside the punctuation (e.g.,“the School.”)
Use correct pronoun agreement — “their” is not an adequate substitute for “his or her” when the subject is singular
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Use email, not e-mail; internet is lower case
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Italicize titles (e.g., Red Badge of Courage)
Collegiate’s Logos
Our logos should always be used in high resolution. Logos may be downloaded on the Communications Resource Board on the PawNet. Other guidelines to follow are stipulated there, but the following are a few examples of how to use and how NOT to use the logo.
Correct Formats
r Inco
rect Format
s
•Please see Resource Board on
PawNet for more examples •DO NOT italicize •DO NOT insert a JPEG on darker background
•The seal is not a logo and should not be used in lieu of a logo (use seal primarily on official documents)