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POCKET-SIZED PERSONAL ASSISTANT
Nine ways use to AI language models in your shop
Story by ALLISON ROGERS
If you didn’t understand artificial intelligence (AI) two months ago, you surely have a better grip on it now. ChatGPT has made sure of that. AI has advanced rapidly in the last two years—so fast, in fact, that even the experts are warning us to slow down. But, with AI language models continue to advance, and with them, so do the ways business owners can incorporate AI-driven programs into their operations. Here are nine ways you can incorporate AI-language models and other AI programs into your daily affairs.
Always On Call
ChatGPT and other AI language models can be used to provide ’round-the-clock support to your customers. By using a ChatGPT (or otherwise) powered pop-up chat box on your website, customers can interact with the program and ask frequently asked questions, schedule appointments or even check the status of their repairs.
Breaking Barriers
Language models are not barred to English; GPT -3, which powers ChatGPT, operates in more than 40 languages. Using an AI-supported program for website chat support, you can connect with customers that speak different languages, expanding your inclusivity and customer base simultaneously.
Q: WHAT IS AN AI LANGUAGE MODEL?
A: An AI language model is a type of artificial intelligence program that is designed to process, analyze and generate human language. Models are trained on large datasets of natural language text, like books, articles and websites, and use statistical and machine learning techniques to learn the patterns and structures of human language.
Initial Estimates
AI language models can also aid the initial claims process by asking customers questions about damage severity. The program can then use the information to give the customer a rough estimate of the repair cost—but be sure to use a disclaimer. Sometimes AI gets it wrong, and sometimes customers don’t accurately report vehicle damage. Some models will accept images and process estimates via photo; it’s only a matter of time before all claims go through AI before landing in your job log.
Check It Twice
Language models can create customizable checklists on whatever you may need. Do you have a team member that can’t seem to get closing duties down? Boom—ChatGPT will give you a checklist. Does a certain staff member perform better with a visual list of to-dos? ChatGPT will give them one, catered to whatever task they may be doing. It may even give you certain OEM guidelines—but be aware that language models are based on data that’s sometimes months—even years—old. Always double-check your trusted sources.
ChatGPT can provide ’round-the-clock technical support for your team, too—and this doesn’t just apply to collision centres. Equipment providers, training supporters and anyone looking to provide support to their customers can employ always-accessible troubleshooting via language models. This is especially useful for those collision centres that run 24-hour shifts. If someone is stuck on a job in the middle of the night, AI is there to answer your questions.
Order Up
Believe it or not, ChatGPT can help with your parts ordering. AI language models can pull parts numbers, availability and pricing from online sources. Not only that—programs can even suggest alternative (and still certified) parts that could be easier to source, or easier on the budget.
Keeping Tabs
AI models can be programmed to track and manage your parts and materials inventory. If stock is low or a product turns expired, ChatGPT or other programs can send you an alert with order suggestions. You can also program AI to deliver real-time updates on inventory, no matter where you are, when asked.
Marketing Materials
Have you been meaning to spruce up your marketing materials, but haven’t had the time? Maybe you’re keen to do a radio ad, but can’t come up with a quippy script. Need text for a web advertisement or placement in the newspaper? ChatGPT can give you a million ideas, customized to your request. Just ask the team at CSN Elite in Vancouver about their Planet Earth-inspired collision repair documentary.
Extra Sparkle
ChatGPT can generate a social media schedule in a flash. Web-based graphic editors like Canva can even generate images and promo material for you if you type in certain parameters and let AI do its thing.