Guide to the Games by Colmore Life

SITE ACCESS / PARKING / DELIVERIES / BRANDING / SOCIAL MEDIA

GUIDE TO THE GAMES

BUSINESS GUIDELINES FOR THE SHOWPIECE EVENT

THE BIRMINGHAM 2022 SCHEDULE JUL

WED

THU

29 FRI

SAT

SUN

AUG

MON

TUE

WED

THU

05 FRI

SAT

SUN

Queen’s Baton Relay in Birmingham Opening & Closing Ceremonies Athletics – Marathon Athletics & Para Athletics Aquatics – Swimming & Para Swimming Aquatics – Diving Badminton Basketball 3x3 & Wheelchair Basketball 3x3 Beach Volleyball Boxing Cricket Cycling – Mountain Bike Cycling – Road Race Cycling – Time Trial Cycling – Track & Para Track Gymnastics – Artistic Gymnastics – Rhythmic Hockey Judo Lawn Bowls & Para Lawn Bowls Netball Para Powerlifting Rugby Sevens Squash Table Tennis & Para Table Tennis Triathlon & Para Triathlon Weightlifting Wrestling

BIRMINGHAM 2022 VENUES Alexander Stadium Arena Birmingham Cannock Chase Forest Coventry Stadium and Arena Edgbaston Stadium 2

Lea Valley Velopark The NEC Sandwell Aquatics Centre Smithfield, Birmingham

GUIDE TO THE GAMES | SUMMER 2022

St Nicholas Park Sutton Park University of Birmingham Victoria Park West Park

MON

Local Access Parking Permits

LOCAL AREA

TRAFFIC MANAGEMENT AND PARKING PLANS Birmingham city centre will become a central hub for spectators travelling to venues across the region for the entire Games period, including the venues located within the city centre itself; Smithfield and Arena Birmingham. As a result, it will be busier than normal, particularly at public transport hubs such as Birmingham New Street station. Allow extra time for your journey if you are travelling by public transport.

WHAT IS IT?

Event day temporary traffic management and parking restrictions to protect residents, and businesses and to support the venue operations during the games period.

IMPACT ON YOU

Traffic management and parking restrictions will be in place. Areas will be very busy, particularly at the start and end of event sessions.

WHERE IS IT?

The local area traffic management and parking plans will be introduced at

all competition and non-competition venues. Over the next two pages you will see maps demonstrating the local area traffic management and parking plans that will be implemented during the period of the Commonwealth Games.

PERMITS

Any vehicle looking to pass through a vehicle permit checkpoint to access a business will need a permit. Permits will be issued by Birmingham City Council and will need to be applied for using an online portal, which will launch shortly.

DELIVERIES

Any delivery driver or service provider trying to pass a vehicle permit checkpoint will need to provide: – proof of manifest/ order – confirmation to the address they are travelling to – their personal company ID

DELIVERY DRIVERS WILL NOT NEED A PERMIT

Properties and/or businesses within a Commonwealth Games ‘event zone’ where traffic management and parking controls will be in place are being contacted to apply now for Local Access Parking Permit (LAPPs). These temporary restrictions are to protect residents and businesses and support the operation of venues during the Games. All residents and businesses within an event zone will need to apply for LAPPs which allow both access and parking and should be displayed in vehicle windscreens. The permits will make it easier to pass through marshal check points during the Games.

HOW TO APPLY

Online: The easiest and quickest way to apply is online, by visiting www. birmingham.gov.uk/ cwglapp In person: Members of the ‘Get Set for the Games’ team can assist you to apply at the community drop-in sessions in the run up to the Games. A list of where the Get Set sessions are, can be found at: https://www. birmingham2022.com/ getset/sessions By phone (reserved for those who require assistance): If you do not have access to a computer or the internet, you can phone the contact centre who will help you apply, Monday to Friday, 9am to 5pm, on 0121 303 7616. Please note the contact centre deal with hundreds of calls every day so should only be used by those who absolutely need assistance. If you are able to apply online, this is the quickest way to do so. Once your application has been received, please allow up to 10 working days for processing by Birmingham City Council and the permit(s) will be sent to your property in the post. These are free of charge.

GUIDE TO THE GAMES | SUMMER 2022

SAT, JUL 30 – THE MARATHON: ROAD CLOSURES AND ACCESS Soho

Winson Green, Outer Circle

irmingham Canal

Birmingham 2022

Birmingham Canal

Smethwick Rolfe Street

Gib Heath

Black Patch

Soho Benson Road

Aston New Town

Hockley Brook

Birmingham Marathon Merry Hill

AY EW

Aston University

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T EE TR CK STR E

2 AR

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Highgate L EW AY

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L MIDD

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LEY

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Birmingham

Summerfield Park

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St Paul's

OL IN ES T

Brookfields

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WARSTONE LANE

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Jewellery Quarter

Cape Hill

Changed Traffic Conditions in this area - please refer to the detailed maps that will be available on the Get Set website

N TO

D OA

P AM

Hockley

Winson Green

L E HIL CAP

New Town Row

TH EA GR

All Saints

D WINSON GREEN ROA

Smethwick

BEAR WO OD R O AD W AT ER LO OR

Newtown

Lifford

Billesley Common Cocks Moors

MIDDLETON HALL ROAD

Kings Norton

Northfield

KEY S F

Start / Finish venue Marathon route roads closed between Northfield 2:30am and 3:30pm Direction of race route

Marathon route turning point

Change to traffic conditions (refer to table)

No vehicular access Vehicle crossing point between 2:30am - 6:15am Limited access area Merecroft Pool and after 1:45pm King's Norton

GUIDE TO THE GAMES | SUMMER 2022

Other games venues Midland Metro station National rail station

Chinn Brook Brandwood End Parking Restrictions 6pm 29th July - 4pm 30th July

• Vehicles are not permitted to be parked on the course • Cars parked on the course will be removed

For more information about restrictions and road closures Highter's Heathto the table. please refer

TRAFFIC MANAGEMENT AND PARKING PLANS Birmingham 2022

Arena Birmingham Ladywood Leisure Centre

Chamberlain Gardens

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Birmingham Repertory Theatre

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The ICC Symphony Hall

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KEY Arena Birmingham

Permit access only

Vehicle permit checkpoint

Road closed

Controlled parking

Secure zone

No stopping

Venue load zone

West Midlands Metro station

Accessible parking

GUIDE TO THE GAMES | SUMMER 2022

TRAFFIC MANAGEMENT AND PARKING PLANS Birmingham 2022

NEW CANA L STR EET

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Smithfield

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STREET EDGBASTON

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Bullring Shopping Centre

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MO STR OR EET

Bullring Shopping Centre

A SM

Birmingham Moor Street

N’S ARTI ST M NSWAY E QUE

Birmingham New Street

L HIL

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NEW STRE ET

LAN

LOM

STRE ET

STREE T

AT ION COR PO R

PIN FO L

CAR RS

PARK

Corporation Street

MO O QU R ST EEN REE SW T AY

ST RE E

ALLE Y

CA NN ON

L ES S

TEMPLE

’S NEW STR EET

NEED

BENNETT HILL

STREET

Smithfield

Smithfield (venue & secure zone)

Permit access only

Road under construction

No stopping

One way traffic

West Midland Metro station

Venue load zone

Vehicle permit checkpoint

National Rail station

GUIDE TO THE GAMES | SUMMER 2022

VICTORIA SQUARE

FREE bunting available for businesses

FESTIVAL SITE To bring people together to celebrate the Commonwealth Games, Victoria Square will play host to a free Festival Site providing entertainment for local people and visitors to the city during what will be the biggest event ever to be staged in the West Midlands. As well as a daily schedule which includes sunrise stretch sessions, a disco with Perry the Birmingham 2022 mascot, and a showcase of up and coming local talent, the Victoria Square Festival Site will host some very special events. These include watch parties for the Birmingham 2022 Opening Ceremony on 28 July and the Closing Ceremony on 8 August, and a special celebration, including music and cultural acts, to mark the 60th anniversary of Jamaican Independence. The District’s leisure and hospitality businesses will be on hand at a new popup catering facility; The Floozie Food and Drink, providing a range of tasty breakfast, lunch and dinner treats daily from 8am to 10pm. From lunchtime, the square will

also be licensed for people to enjoy drinks from the bar, including a menu from The Florence, Purecraft Bar & Kitchen, Loki Wines, Primitivo and Miss Macaroon. Purecraft will be serving morning kombucha and coffee before switching to a selection of lagers and ales. Hookways will provide healthy breakfasts and salads, and Waylands Yard some of its fresh deli bakes, cakes and pastries. At lunchtime you can pick up vegan cakes and muffins, plus ciabatta and focaccia from 200 Degrees. Asha’s and Zen Metro will be serving up delicious dishes including biryani, spicy chicken noodles and veggie stir fry to enjoy whilst listening to the Fountain Stage Music programme. The Florence will be serving kebab wraps and Shawarmas with selections of salads, pickles, and sauces. Vegan options include crispy tofu meaning Games visitors will be spoilt for choice. Look out for the full daily programme on the Colmore BID website

If you’d like to give your business an extra splash of colour and get into the spirit of the Commonwealth Games, Colmore BID has secured a supply of bunting and window vinyls which we are offering to businesses at no cost. If you are interested in decorating your business, please contact info@colmorebid.co.uk. Supplies are limited so décor will be allocated on a first come, first served basis.

GUIDE TO THE GAMES | SUMMER 2022

GAMES BRANDING: DOs AND DON’Ts Birmingham 2022 is BIRMINGHAM for everyone and 2022 no COMMONWEALTH GAMES doubt there will be a lot of businesses CONTENTS looking toINTRODUCTION participate BADGES About the Celebrate 2022 Badge and show their support Celebrate 2022 Badge for the Commonwealth About the Welcome 2022 Badge Welcome 2022 Badge Games. Badge lock-up the Badge OrganisersApplying ofExamples the Digital Toolkit Games have created REFERENCING THE GAMES Approved Text a set of guidelines, Do’s and Don’ts Examples Social Media Guidelines featuring two flexible INDUSTRIES Business and Partners badges which can be BRAND PROTECTION used across assets Protection Principles Why We Protect the Brand to suit businesses How We Protect in the Brand BRAND GUIDANCE either the hospitality CONTACTS and retail industries. BIRMINGHAM 2022 COMMONWEALTH GAMES The guidelines will illustrate how these CONTENTS badges should be used INTRODUCTION BADGES for a mutual benefit About the Celebrate 2022 Badge Celebrate Games 2022 Badge from now until About the Welcome 2022 Badge Welcome 2022 Badge time and beyond. Badge lock-up Applying the Badge These guidelines Digital Examples also explain the Toolkit REFERENCING THE GAMES trademarked assets Approved Text Do’s and Don’ts Examples of the brand to Social Media Guidelines ensure thatINDUSTRIES there is Business and Partners BRAND PROTECTION understanding and Protection Principles Why We Protect the Brand security around what How We Protect the Brand BRAND GUIDANCE must not be used CONTACTS and is protected for commercial sponsors.

About the Celebrate 2022 About the Celebrate 2022 Retail Badge RETAIL BADGE The Celebrate 2022 badge has been created with Celebrate 2022 Badge the retail sector in mind. The design is bold enough The Celebrate 2022 Badge has been created with to enable toThepromote Games coming the retailretailers sector in mind. design is boldthe enough to enable retailerson to promote the Games coming to Birmingham websites and other preferred to Birmingham on websites and other preferred collateral. It should never be used in advertising; collateral. It should never be used in advertising; this this option is reserved forsponsors/ officialpartners. Games sponsors/ option is reserved for our official partners. The choice of colours has been taken from the TheBirmingham choice2022 of colours has been taken from the colour palette. Birmingham 2022 colour palette. The Celebrate 2022 Badge uses different colours you to use whichever bestBadge suits your business. TheforCelebrate 2022 uses different colours Minimum sizes apply to ensure that the word mark for you to use whichever best suits your business. does not become distorted or illegible. Minimum sizes apply to ensure that the word mark does not become distorted or illegible.

About the Welcome 2022 About the Welcome 2022 Hospitality Badge HOSPITALITY BADGE Welcome 20222022 Badge badge has been created The Welcome The Welcome 2022 Badge has been created with The design is with hospitality businesses in mind. hospitality businesses in mind. The design is bold boldenough enough to enable retailers to promote the to enable hospitality businesses to promote Games coming Birmingham onandwebsites and the Games comingto to Birmingham on websites preferred collateral. It shouldItnever be usednever be used otherother preferred collateral. should in advertising; this option is reserved for our official in advertising; this option is reserved for official sponsors/ partners. Games sponsors/partners. The choice of colours has been taken from the TheBirmingham choice2022 of colours has been taken from the colour palette. Birmingham 2022 colour palette. The Welcome 2022 Badge uses different colours TheforWelcome 2022 different colours you to use whichever bestBadge suits your uses business. Minimum sizes whichever apply to ensure that the word markyour business. for you to use best suits does notsizes becomeapply distorted to or illegible. Minimum ensure that the word mark does not become distorted or illegible.

Birmingham 2022 Guidelines

Email: Marketing@Birmingham2022.com to request branding, logos and further guidelines

Birmingham 2022 Guidelines

GUIDE TO THE GAMES | SUMMER 2022

upport ut of the

sed per dominating ould not both elebrate oudly show es.

APPLYING THE BRAND The following assets have been designed to support the hospitality and retail sectors in the rollout of the Celebrate and Welcome 2022 Badge: – Logos – Web banners (Leaderboard, MPU) Only one permitted Games asset should be used per application so that it is never overexposed or dominating a platform. For example, the logo and MPU should not both be used on the same page. One visual of the Celebrate 2022 or Welcome 2022 badge is enough to show your visitors that you are welcoming the Games. MPU MPU

BIRMINGHAM COMMONWEA 2022 LTH G

CELEBRATE THE GAMES

AMES

Digital Example

WELCOME THE COMMONWEALTH

CONTENTS INTRODUCTION BADGES About the Celebr ate 2022 Badge Celebrate 2022 Leaderboard Badge LEADERBOARD About the Welcom e 2022 Badge Welcome 2022 Badge Badge lock-up Applying the Ba dge Digital Examples Toolkit REFERENCING THE GAMES Approved Text Do’s and Don’ts Examples Social Media Gu idelines DIGITAL/SOCIALIN DUSTRIES Business and Pa rtners BRAND PROTE CTION Protection Princi ples Why We Protec t the Brand How We Protec t the Brand BRAND GUIDAN CE CONTACTS

DIGITAL/SOCIAL

CELEBRATE THE GAMES

WELCOME THE COMMONWEALTH

Birmingham 2022

Guidelines

Email: Marketing@Birmingham2022.com to request branding, logos and further guidelines

GUIDE TO THE GAMES | SUMMER 2022

REFERENCING THE GAMES: DOs AND DON’Ts The following 25/50/100 words have been designed for tourism businesses to adopt in all communications. This approved text for the Games has been specifically designed for the hospitality and retail sectors but must not be used alongside promotional messaging. Factual information about the business in relation to the Games is acceptable and can be used in this context but promoting a meal deal or price points in relation to the Games is not. Further examples are provided below to clearly illustrate this.

Approved text: Celebrate The Games 25 WORDS

Approved text: Welcome The Commonwealth 25 WORDS

[Company Name] Celebrates the Games 28 July to 8 August 2022, will see Birmingham and the West Midlands showcased on the global stage. Find out more at Birmingham2022.com [Factual information about the company]

[Company Name] Welcomes the Commonwealth. 28 July to 8 August 2022, will see Birmingham and the West Midlands showcased on the global stage. Find out more at Birmingham2022.com [Factual information about the company]

50 WORDS

[Company Name] Celebrates the Games 28 July to 8 August 2022, is a once-in-a-lifetime opportunity to showcase Birmingham and the West Midlands on the global stage as the largest sporting and cultural event in a decade comes to Birmingham. [Company Name] is a proud to celebrate the Games. Find out more at Birmingham2022.com [Factual information about the company]

[Company Name] Welcomes the Commonwealth 28 July to 8 August 2022, is a once-in-a-lifetime opportunity to showcase Birmingham and the West Midlands on the global stage as the largest sporting and cultural event in a decade comes to Birmingham. [Company Name] is a proud to welcome the Commonwealth. Find out more at Birmingham2022.com [Factual information about the company]

100 WORDS

[Company Name] Celebrates the Games 28 July to 8 August 2022 will see a unique festival of top-class sport and inspirational culture, hosted across Birmingham and the West Midlands. This once-in-a-lifetime opportunity will place the city, the region and its people on a global stage as world class athletes compete in 19 sports. It’s the largest sporting event in a decade and a chance to be part of something unforgettable. Birmingham is ready and [Company Name] is a proud to celebrate the Games. Find out more at Birmingham2022.com [Factual information about the company]

DO – Include the obligatory signpost to the Birmingham 2022 website Birmingham2022. com which must accompany any Games reference – Include factual information about your company after this approved text – Shout loud about our Games – use the Celebrate 2022 Badge on your web homepage

10 GUIDE TO THE GAMES | SUMMER 2022

[Company Name] Welcomes the Commonwealth 28 July to 8 August 2022 will see a unique festival of top-class sport and inspirational culture, hosted across Birmingham and the West Midlands. This once-in-a-lifetime opportunity will place the city, the region and its people on a global stage as world class athletes compete in 19 sports. It’s the largest sporting event in a decade and a chance to be part of something unforgettable. Birmingham is ready and [Company Name] is a proud to welcome the Commonwealth. Find out more at Birmingham2022.com [Factual information about the company]

DON’T – Incorporate or include any promotional text next to the Games approved text – Create a designation or caption that is not listed here – Refer to the trademarked Games title –“Birmingham 2022” or “Commonwealth Games”

SOCIAL MEDIA GUIDANCE The principles outlined below must be applied to any Games reference on social media channels. Although promoting your business in relation to the Games is prohibited, organisers encourage participation with the event and sharing of content and posts.

REFERENCING THE GAMES: EXAMPLES

– Do not associate: do not include any promotional messaging alongside any reference to the Games.

INCORRECT

THE COMMONWEALTH GAMES The Birmingham 2022 Commonwealth Games will offer three compact site clusters for competition venues within Birmingham. [Company Name] is just 40 minutes drive from this sporting event. After a day of watching these amazing Games, why not spend time relaxing in [Company Name]. [Company Name] dates back to 1600 and with its ornate chapel, group accommodation and gardens, it makes for the perfect luxurious country house to stay in during the Birmingham 2022 Commonwealth Games.

CORRECT

[Company Name] CELEBRATES OUR GAMES [Company Name] is a Games Welcomer. 28 July – 8 August 2022 will see one of the world’s most significant multisport events come to Birmingham and the West Midlands. Find out more at Birmingham2022.com [Company Name] is just 40 minutes drive from this sporting event. The House dates back to 1600 and with its ornate chapel, group accommodation and gardens, it makes for the perfect stay on the outskirts of Birmingham.

INCORRECT

Commonwealth Games 2022 10% Discount As Birmingham will host the Commonwealth Games from 28th July 2022 to 8th August 2022 we are pleased to announce that we will be offering our super rate – a massive 10% off!

CORRECT

[Company Name] Welcomes the Games 28 July – 8 August 2022 will see one of the world’s most significant multisport events and the largest ever sporting and cultural event in a decade come to Birmingham and the West Midlands. [Company Name] is looking forward to welcoming the Games. Find out more at Birmingham2022.com [Company Name] is a short distance from the Games venues including Alexander Stadium, Arena Birmingham, Sutton Park and Edgbaston Stadium.

– Do not breach trademark: do not post any logos, text or other marks that would infringe upon the intellectual property/rights of Birmingham 2022. – Use approved text: “[Company name] is a Games Celebrator! Birmingham2022.com” – Be judicious – do not post confidential information: do not post or discuss confidential information about Birmingham 2022 or any of its partners. – Use links and references: when creating content, be sure to include useful links and reference material. If you are linking to the Birmingham 2022 website please use this link: birmingham2022.com – On Twitter, use the Birmingham 2022 hashtag: when creating a tweet that is referencing anything to do with Birmingham 2022 please use the appropriate hashtag, #B2022

GUIDE TO THE GAMES | SUMMER 2022

FURTHER GUIDANCE To find out more about what’s going on in your area during the Games, visit www.birmingham2022.com/GetSet/ Birmingham and follow on Twitter @GetSet2022 If you require a copy of t he available information in an alternate format (in another language, braille, or larger print) please email cwg2022stakeholders@birmingham.gov.uk

BRANDING / DIGITAL For more information or advice about using Birmingham 2022 Commonwealth Games brand identity, please contact the Marketing Department of the Games: Email Marketing@Birmingham2022.com Visit www.colmorebusinessdistrict.com to download further assets, including posters, social media graphics and other imagery

n The ‘Guide to the Games’ featuring advice and tips for businesses in Colmore Business District has been produced by Colmore BID. Information has been shared in good faith and correct at the time of publication. Please check with relevant organisers for the latest information.

2nd Floor, 37a Waterloo Street, Birmingham B2 5TJ Email: info@colmorebid.co.uk Tel: 0121 212 1410