Lowdown

DISTRICT’S DAY OF YELLOW FOR CHARITY

A Colmore BID-based charity is calling on all businesses in the District to join in Big Yellow Friday, a day of yellow themed fun to raise funds for a vital, but overlooked, cause.

Big Yellow Friday on March 31st is the national awareness and fundraising day for Children’s Liver Disease Foundation (CLDF), the Birmingham charity which is the only one in the UK dedicated to fighting all forms of childhood liver disease.

“Many people don’t realise that liver disease is something which affects babies and children,” says the charity’s Chief Executive, Rebecca Cooper. “But each week in the UK, 20 children are diagnosed with a condition for which there is still no cure. A diagnosis means a lifetime of medical care and the effect on families is devastating.

“We provide information, emotional support and funds for research but we rely on voluntary donations, so Big Yellow Friday is the big day in our calendar and it would be wonderful to receive the support of our neighbours in Colmore BID.

“Joining in is easy. Anything goes as long as it’s yellow! So whether it’s wearing yellow to work, holding a cake sale or commuting in that banana costume, it all counts.”

Find out more and download your fundraising pack at childliverdisease.org