iflorist design guide by James Miskell

iflorist

Design Guide

Welcome

Celebrating the best in British Floristry

ith stores throughout the Southeast of England,

In the virtual world of online floristry, the photography and

the well-respected furniture and homeware

presentation of a website and the products displayed upon it

retailer Cargo has become the first on the high

is of paramount importance. A customer will never be able to

street to not only offer same day florist delivered bouquets,

fully appreciate the beauty, scent, texture and up-close effect

but also a range of fresh bouquets available for delivery

of a bouquet via their computer screen, but iflorist and the

across the globe via our network of international florists.

team at Cargo have meticulously planned and prepared for photoshoots, both for the website and their own catalogues &

A considerable amount of behind the scenes activity was

promotional material.

needed prior to launch, and continues as the range of bouquets and gifts expands to ensure that the service and

Having both set studio photos and on-location lifestyle images

selection of products is consistently well portrayed and

is key to fully do justice to both the design of the bouqets and

received. expands to ensure that the service and selection of

the skill of our local florists. the design of the bouqets and the

products is consistently well portrayed and received.

skill of our local florists.

â&#x20AC;&#x2DC;Gorgeousâ&#x20AC;&#x2122; Bouquet See florist Delivered

Welcome to the iflorist design guide

iflorist Design Guide

With stores throughout the Southeast of England, the well-

In the virtual world of online floristry, the photography and

respected furniture and homeware retailer Cargo has

presentation of a website and the products displayed upon

become the first on the high street to not only offer same

it is of paramount importance. A customer will never be able

day florist delivered bouquets, but also a range of fresh

to fully appreciate the beauty, scent, texture and up-close

bouquets available for delivery across the globe via our

effect of a bouquet via their computer screen, but iflorist

network of international florists.

and the team at Cargo have meticulously planned and prepared for photoshoots, both for the website and their

A considerable amount of behind the scenes activity was

own catalogues & promotional material.

needed prior to launch, and continues as the range of bouquets and gifts expands to ensure that the service and

Having both set studio photos and on-location lifestyle

selection of products is consistently well portrayed and

images is key to fully do justice to both the design of the

received.

bouqets and the skill of our local florists .

Thank you to you all The iflorist team

Telephone order line: 01282 77 91 98

Florist Delivered

BQF-3021

BQF-3072

Affection

Pink Blush

This very popular bouquet is brimming with long lasting high quality flowers. In shades of mauve, pink, and blue the “old friends” hand tied bouquet encompasses many sentiments and a host of different occasions, from anniversaries, birthday or for the perfect “old friend”.

Perfect pink Roses and blush pink Asiatic Lilies are stunningly hand tied amidst a framework of green Trachelium foliage. A beautiful bouquet which is perfect for a host of special occasions.

£34.90

£34.90 Secure online orders: www.iflorist.co.uk

Florist Delivered

BQF-3048

BQR-1065

Simplicity

Symphony

White Roses are hand tied with lovely white Germinis, and blue thistles, delicate white spray rose and a fragrant bed of eucalyptus leaves. A lovely understated bouquet perfect for the birth of a new baby.

A truly luxurious combination of the finest red roses, rich red tulips, trendy mint green carnations and vibrant lime green hypericum berries. Superbly chic, while still exuding a certain degree of rustic charm.

ÂŁ29.90

ÂŁ34.90

Telephone order line: 0845 569 698

Florist Delivered

BQF-3047

BQF-3046

Tequila Sunrise

Gorgeous

This lovely hand tied flower bouquet in vibrant greens and orange. Lime green Kermit chrysanthemums with bright orange Germini and burnt orange lilies make this the fresh flower cocktail of the year!

Pure undeniable flower luxury! Two shades of pink roses are used in this gorgeous hand tied bouquet. A generous helping of pink Germini and a loose scattering of September flower, luxury eucalyptus foliage makes this a bouquet to remember.

ÂŁ34.90

ÂŁ34.90 Secure online orders: www.iflorist.co.uk

Florist Delivered

BQF-3073

BQF-3026

This understated bouquet full of natural shades. Subtle green Shamrock blooms and white roses are teamed with lovely white lilies and green Hypericum. With foliage of green fern and aspidistra this hand tied is popular all year round.

A contemporary mix of ever popular Gerberas and smaller germinis in shades of pinks and white, loosely hand tied with fragrant Eucalyptus foliage and Palm leaves.

ÂŁ34.90

Au Natural

Telephone order line: 0845 569 698

Just Gerberas

Baskets

FAF-3004

FAF-3002

Seasonal Flower Basket

Pink Lily Flower Basket

A beautiful florist designed fresh flower basket arrangement in vibrant colours made with the freshest seasonal flowers. Yellow lilies, purple lisianthus, lilac freesia and seasonal foliages have been carefully arranged to create a bespoke piece of floristry in a natural wicker basket.

An all time favourite pink lily flower basket, beautifully arranged containing highly scented pink Oriental lilies and luscious greenery crafted by your local skilled florists. The pink lily basket is the perfect gift for any occasion or celebration. Why not have it delivered?

ÂŁ32.90

ÂŁ34.90 Secure online orders: www.iflorist.co.uk

Traditional

BQF-3074

SYF-3014

Indian Summer

Traditional Pretty Pink Bouquet

This lovely traditional style bouquet in shades of burnt and vibrant orange is a firm customer favourite. Fresh Germini flowers, roses and traditional lilies have been arranged on a bed of luxurious seasonal foliage and palm. A perfect bouquet for a host of different occasions.

Our pretty in pink bouquet is again designed in a timely and traditional manner. Bursting with high quality fresh flower the bouquet contains lovely Oriental Lilly, Pink roses, and pretty pink carnations. With eucalyptus foliage and presented on a bed of luxury palm leaves.

ÂŁ29.90

Telephone order line: 0845 569 698

Wine Gift Sets HAL-2335

Claret & Cheese Knives Black Faux Leather Case

Chevalier Alexis Lichine Claret 2005 75cl Selection of 4 stainless cheese knives Faux leather gift box

ÂŁ24.90 (inc vat)

HAL-2390

Tittarelli Gift Case

Presented in a faux leather gift set with traditional bar set Tittarelli Malbee Bonada 75cl Pair of Da Vinci Crystal Wine Goblets Stainless Cork Screw Bottle Stop

ÂŁ39.90 (inc vat)

Secure online orders: www.iflorist.co.uk

HAL-2375

Fine Ruby Port & Cheese In a wooden presentation case

Vintners Selection Ruby Port 70cl Traditional Wax Cheese 250g Biscuits for Cheese 150g

ÂŁ29.90 (inc vat)

HAL-2391

Colonial Wine Selection Presented in a wooden wine chest Millaman Condor Shiraz 75cl Millaman Condor Chardonnay 75cl Herrick Merlot 75cl Beringer Sauvignon Blanc 75cl Down Under Merlot 75cl Tower Road Australian Sparkling Rose 75cl

ÂŁ59.90 (inc vat)

Telephone order line: 0845 569 698

Hampers

HAL-2371

Colonial Christmas Hamper Presented in a wine labels chest or presentation box Titarelli Malbec Bonarda 2005 75cl Titarelli Chenin Torrontes 2005 75cl Tower Road Sparkling Rose 75cl Taylor Select Reserve Port 20cl Traditional Hand Baked Biscuits 125g Jacksons of Picadilly Victorian Tea Caddy 250g Christopher Luxury Chocolates 320g Traditional Wax Cheese 200golour Chocolates From

ÂŁ54.90 (inc vat)

Secure online orders: www.iflorist.co.uk

HAL-2372

Colonial Gourmet Hamper

Presented in a Captian Cook Chest or presentation box

Jacksons of Picadilly Victorian Tea Caddy 250g Pair of Cappuccino Rose Designed Cups Twelve Days of Christmas Biscuits 200g Titarelli Malbec Bonarda 2005 75cl Titarelli Chenin Torrontes 2005 75cl Kit Calvert Wensleydale Cheese 200g Lewis and Cooper Plum Pudding 250g Traditional Hand Baked Biscuits 125g ROBE D’OR Sparkling Brut 75cl Taylor Select Reserve Port 20cl Trader Joe Lemon Curd 300g Six Walkers Mince Pies 372g Luxury Chocolates 200g From

£69.90

(inc vat)

Telephone order line: 0845 569 698

Sympathy

SYF-3029

SYF-3023

Traditional Lilly & Freesia Wreath

Seasonal Wreath

This lovely fresh flower wreath has been arranged in an informal loose manner depicting gentle, thoughtful sentiments. Orange Lillie’s and deep purple Lisianthus have been delicately framed with understated elegant freesias. Traditions have been met with the use of deep green leather leaf foliage to create this classical funeral tribute.

Our seasonal wreath ring has been designed using brightly coloured Gerberas, Kermit chrysanthemums and seasonal foliage. With added purple Veronica flower and baby spray carnations the wreath ring is a lovely modern funeral tribute encapsulating modern times.

£54.90

£54.90 Secure online orders: www.iflorist.co.uk

Sympathy

SYF-3050

SYF-3083

Loose Lilac & Lavender Heart

Pink Posey Tribute

One of our most beautiful and luxurious sympathy tributes in our range, this heart shaped fresh flower wreath has been lovingly designed by our florists. Incorporating the palest lavender roses and masses of deep lilac lisianthus, this fresh flower tribute has a cushion of lime green hydraenga and waxy green galix leaves.

A traditional-style posy arrangement, packed full of long lasting fresh flowers in pretty shades of pink. Arranged perfectly in a traditional loose style, further mauve and cream tones are set off with the delicate use of pittisporum and seasonal foliage.

ÂŁ69.90

ÂŁ29.90

Telephone order line: 0845 569 698

Sympathy

SYF-3045

SYF-3054

Red Rose Cushion Heart

Luxury Cala Lily Spray

A stunning and moving fresh flower heart made up using the finest fresh red rose and red spray roses. Hand ribboned by the florist in red satin and edged with deep green leather leaf the red rose cushion tribute is a very special personal goodbye message.

A large, luxurious spray of fresh seasonal blooms, skillfully and lovingly created by our skilled local florists. A simply stunning combination, this luxurious sympathy tribute includes cala lilies, lisianthus and dill, with masses of vibrant, fresh green foliage including monstera, aspidistra and ivy leaves.

ÂŁ84.90

ÂŁ94.90 Secure online orders: www.iflorist.co.uk

Sympathy

SYF-3033

SYF-3024

White Cross Tribute

Heavens Harp Tribute

A traditional white cross arrangement containing a mass of seasonal flowers and foliage. Edged with delicate gypsophila and detailed with pretty white blooms, this is a popular and fitting funeral tribute for times of sadness and loss. Our White Cross funeral tribute measures approximately 24” in length

This massed white fresh flower harp has hundreds of tiny white flowers arranged around a harp shaped base. Cymbidium orchids and tiny spray carnations are arranged to stunning effect. Standing approximately 90cm tall and 30cm wide, this highly emotional fresh flower tribute is a fitting goodbye to a dearly loved one.

£69.90

£199.90

Telephone order line: 0845 569 698

Sympathy

SYF-3030

SYF-3065

Twin Heart Floral Tribute

Butterfly Cushion Tribute

The double heart floral tribute is the true the symbol of love. A perfect & deeply personal tribute. traditional wreath made with a foliage edging and white spray chrysanthemums forming the base of the hearts.

A custom designed butterfly tribute, illustrated here in a delightful assortment of pink, whites and greens. Containing beautiful fresh roses, carnations, chrysanthemums and small green kermit blooms, this is an unusual and highly emotive floral tribute. Further fine detailing by way of pink pearl pins enhance and perfectly finish off this lovely floral tribute.

ÂŁ99.90

ÂŁ119.90 Secure online orders: www.iflorist.co.uk

Sympathy

BQF-3047

See funeral range online for more information

Floral Tribute Letters

Loose Letters

One of the more requested floral tributes the floral letters are individually and painstakingly made by skilled florists. Create your own name or word in massed letters for a very moving and personalised tribute. Each letter is either edged or ribboned to your specifications.

Loose letters are a slightly more informal way of personalising a funeral tribute. Here we have used a bed of seasonal fern and foliages and used delicate cymbidium orchids and roses to complement the look in what is a very gentle flower tribute

ÂŁ39.90

ÂŁ34.90

Telephone order line: 0845 569 698

Designer Bouquets

BQF-3037

BQF-3075

Fantasy

Red Red Wine

The perfect rose bouquet! Luxury long-stemmed roses in funky shades of hot pink, rich red and buttery yellow, this carefully crafted, hand-tied rose bouquet is framed to perfection with folded aspidistra leaves beautiful in their own right, lightly glistening and proving a perfect compliment to the roses. Emitting a subtle perfume, this eye catching luxury bouquet is a fun-filled, cheerful choice but with a delightfully exclusive edge, featuring only the best quality, long-stemmed roses.

A beautiful Florist Bouquet full 48 Red Roses. This fresh flower ensemble has to be the crème de la crème of floral skill and design. Masses of mixed red roses have been used to create this stunning bouquet ,sure to leave the lucky recipient speechless. Presented with folded Aspidistra leaves to frame the finished product it is absolutely beautiful. ( Price may vary during Valentines day)

£99.90

£239.90 Secure online orders: www.iflorist.co.uk

Designer Bouquets

BQF-3076

BQF-3023

Designer Flower Bowl Arrangement

Floral Quartet

A lovely designer bouquet made up using a mass of fresh large headed sunflowers. Framed with spiralled steel grass the bouquet is a lovely addition to any environment and perfect for any occasion. For added dramatic effect we have presented our sunflower design in a tall black vase.

Aptly named, this simple yet stunning bouquet is a quartet of the most striking flowers in vibrant shades of pink and lime. Bound amongst exuberant aspidistra, this collection of roses and germini with carnations and shamrock blooms is not for the shrinking violet!

ÂŁ39.90

ÂŁ44.90

Telephone order line: 0845 569 698

Plants

PLC-3520

PLC-3513

Indoor Ceramic Planter

Mixed Flowering Basket

A pretty ceramic bowl containing an array of seasonal indoor flowers and plants, including a miniature potted rose and leafy, variegated foliage varieties. This popular array of easy to care for fresh flowers and plants in shades of pink, lilac and green is ideally suited to a sunny indoor location, whether at home, in the office or somewhere else entirely.

This attractive mixed flowering basket is full of summer plants - really quite adorable and ideal for the kitchen, conservatory or patio. With kalanchoe, campunula, hedera, and roses all contained within a stunning wicker basket, this attractive fresh plant ensemble is also long lasting and easy to care for.

ÂŁ34.90

ÂŁ24.90 Secure online orders: www.iflorist.co.uk

Arrangements

FAF-3010

BQF-3077

Contemporary Basket Arrangement

Contemporary Flower Arrangement

A contemporary flower arrangement perfect for any occasion. Vibrant Gerberas are arranged with Bells of Ireland, and primary blue Delphiniums, lime green Anthuriums give the arrangement a slightly exotic touch whilst the look has been completed with folded steel grass.

This contemporary fresh flower arrangement is a stunning example of modern floristry. Lovely modern blooms have been used to create the perfect fresh flower look for modern people and environments.

ÂŁ39.90

ÂŁ56.90

Telephone order line: 01282 77 91 98

Address iflorist HQ Jupiter House 1003 Mercury Rise Altham Business Park Altham Lancashire BB5 5YE

Order Hotline

01282 77 91 98 Email

info@iflorist.co.uk Fax

0207 184 9196