Campus Profile
Publication Schedule
Enrollment 2009-2010
Fall 2009
Undergraduate: 5,771 Graduate: 1,170 Total: 6,941
August
Female: 60.2% Male: 39.8% Prospective campus community: 2,059 as of Fall 2009
Distribution
2,500-3,000 copies per week
distributed on campus, The Village at West Campus, The Grove, Magnolia Park, and Blackbird Coffee Shop
Contact Information Campus Box 2442 Milledgeville, GA31061 MAIN LINE (478) 445-4511 EMAIL: Colonnadeads@gcsu.edu, WEBSITE: www.GCSUnade.com Advertising Manager Elise Colcord 678-467-9328 elise_colcord@ecats.gcsu.edu Advertising Representative Phone
Spring 2010
7
September
4 11 18 25
October
2 9 23 30
November 6 13 20 December
4
January
22 29
February
5 12 19 26
March
5 12
April
2 9 16 23 30
Advertising Rate Card
The Colonnade
The official student newspaper of Georgia College & State University
Specials
• Week of Welcome August 7: Buy 1 ad, get 1 free (equal or lesser value) • Winter Return: Buy ad for Sept. 11, get Jan. 22 ad free • Halloween for October 23: Receive 30% off • Valentine’s Day February 12: Receive 30% off • Spring Break March 12: Buy 1 ad, get 1 free • Summer Special April 16: Receive 25% off
2009-2010
Column Inches
What is a Column Inch?
A standard broadsheet newspaper is 6 columns x 21” deep. To find the column inch size of your ad, multiply the number columns by inches deep. For instance, a half page ad is 6 columns across by 10.1” long (6 x 10.1), which equals 60.6 total column inches.
1 inch
1 column
Actual Size
Format
Columns..............Width in Inches
1column..............................1.6385” 2columns............................3.444” 3columns............................5.2495” 4columns............................7.055” 5columns............................8.8605” 6columns..........................10.666” Gutter..................................0.167” • Advertisements exceeding 19” in length will be billed as a full page height of 21”. • Advertising is only sold in full column widths. Ad sizes can be sold in half inch increments(length only). • The Colonnade accepts ads on CDs, jump drives, and via email; colonnadeads@ gcsu.edu. Please include all art and fonts. • You may also choose for The Colonnade to build the ad for you, free of charge.
Rates
Rates per column inch
National Rate.................$12.00 Open Local Rate............$4.50 Campus Org Rate..........$1.50 Additional Color............$1.00
Contracts
Multiple Insertion Contracts
The longer you run ads with The Colonnade, the more money you save. The rate per column inch decreases the more runs you buy. Number of Runs Local National 4 $4.25 $11.75 6 $4.00 $11.50 8 $3.75 $11.25 10 $3.65 $11.00 12 $3.50 $10.75 13 $3.25 $10.50 non-profit $3.25 $10.50
Terms & Policies A. The Colonnade is not liable for any error in advertising to a greater extent than the cost of the space in which the item occurs. B. The Colonnade serves the right to edit or reject any advertising copy submitted for publication. C.The Colonnade does not guarantee placement of ads unless prior approval is made with the Editor in Chief and Ad Manager. D. The Colonnade does not accept advertising concerning firearms, or promoting alcohol. E. The deadline for material submission is the MONDAY before the Friday of publication at noon. Advertisers may incur penalties if copy is not received for space reserved.
Full Page Ad 6 columns x 21”= 126 column inches 126 column inches x $4.50 $567.00*
Full Page
Half Page Ad 6 columns x 10.1”= 60.6 column inches 60.6 column inches x $4.50 $272.70*
Half Page
Quarter Page Ad 6 columns x10.1”= 30.3 column inches 30.3 column inches 1/4 x $4.50 page $136.35*
Eighth Page Ad 6 columns x 5.05”= 15.15 column inches 15.15 column inches x $4.50 $68.17* * Prices calculated at local rate
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