2 minute read
Fairway Fashion
01. RETURN ENGAGEMENT
You can teach an old brand new tricks. Ashworth and its Golfman logo are back in the U.S. market with garments blending natural fabrics like cotton and new technical materials in classic silhouettes. Here, the Innovation Interlock Pullover, $98, worn by Fred Couples, who wore Ashworth when he won the 1992 Masters, and is again a brand ambassador. us.ashworthgolf.com
02.
Pattern Play
Travis Mathew ’s design team drew inspiration for its spring prints and colors from the hues, architecture, flowers, and landscapes of the Southwest and Mexico’s Baja Peninsula. The cotton blend Forever Young polo in a palm print, $100, will transport you to sunny climes wherever you happen to be teeing off. travismathew.com
03. ENGLISH ACCENTS
Castore was founded in Liverpool, England, by former athletes and brothers Tom and Phil Beahon, who are creating apparel for sports ranging from cricket and auto racing to tennis and golf. Among their choice for the links are a long-sleeved mock neck top with mesh ventilation and body mapping construction, $78, and the Tech Trouser, $85. us.castore.com
O4.
Weather Or Not
For golf wear that is as refined as it is functional, count on Peter Millar. In its spring collection, those qualities combine in the Merge Hybrid Hooded Jacket. The wind-and-waterresistant piece has a full zipper and is sleekly styled with a lightly insulated front in a camouflage pattern, and four-way stretch back and sleeves, $250. petermillar.com
Course Classics
Ralph Lauren’s all-American styling and use of luxurious fabrics take a performance-driven twist in the RLX Golf Collection. Among the brand’s standout pieces this season is the washable cashmere hoodie in a print that pairs camouflage with a subtle golfer’s silhouette, $398, worn with performance twill pants, $148. ralphlauren.com
New Kid On The Course
Among the women’s brands to debut at the 2023 PGA Merchandise Show was Denver-based Birdie and Ace. Aiming to attract young women who are new to golf, tennis and pickleball, it features short, flippy skorts in a four-way stretch fabric offered in a variety of colors and patterns. The signature Everyday Tour skirt, $115, has a high waistband and multiple pockets. birdieandace.com
Stepping Up
True Linkswear is known for shoes that are comfortable enough to walk in for 18 holes and then go dancing afterwards. The company’s new Lux Hybrid adds a leather saddle in a camo pattern to the performance qualities of its original knitted design to lend a traditional look and add stability in the middle of the foot, $195.
truelinkswear.com
08.
Wearing The Pants
Ask any gal golfer: pants that fit well can be hard to find. Montreal-based Swing Control uses a lightweight, stretchy fabric for trousers detailed with a pull-on waistband for ease, and pockets for holding essentials while not adding bulk. Among the many patterns available is the Brackets geometric design with sporty side stripes, $138. swingcontrol.com
RETROINSPIRED! LOOK JUST AS GOOD ON THE COURSE OR OUT TO DINNER.
NOT JUST FOR GOLF. WEAR THEM EVERYWHERE. THEY HAVE POCKETS!
09.
Up To Par
Launched in the midst of the pandemic two years ago by University of Denver grads Sammy Berger and Tara Collins, Prio Golf is a tight brand that has found a growing audience via social media and online sales. Its core spring lineup includes skorts that come in multiple lengths, $85-$90, a sleeveless top, $60, quarter-zip pullover, $75, and accessories. priogolf.com
By Alex Fisher | Photos by Ryan Guzzetta