2023 GEAR GUIDE A

bout 40 years ago, golf entered the era of High Tech. It started with the transition to metal woods and has kept going into the stratosphere. Now clubs emerge from an amazing swirl of unique materials that are turned into computer-aided designs fed immediately into automated milling machines. Drivers, irons and even putters are more advanced, more proficient in reaching the intent of the design, and more expensive.

Also, much better. Today’s clubs are more forgiving and yet offer more distance than ever. And they also have more ways to be personalized to your specific swing, body type, age and even course conditions, through the wonders of club fitting.

Combining these high-tech marvels of engineering with the customized precision of a professional fit provides the game’s best players—as well as those aspiring to become more competent—with the most bang for their buck and greater enjoyment of the game. Play on.