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Does Your Tournament Measure Up? AN EVENT GUIDE FOR PLANNERS & PLAYERS
EXPERT Advice on
how to avoid risk and maximize revenue with your next event
PLAY IT SMART
• Drinking Dos and Don’ts • Selecting the “Right” Events • Getting on Sanctuary
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Risk-Free Tournament Planning Tournament expert Val D’Sousa explains it all for you. PGA PROFESSIONAL Val D’Souza literally wrote the book on putting on charity golf tournaments. Before becoming the Vice President of Operations at KemperSports Management—which serves more than 130 courses including those at Bandon Dunes, Sand Valley, Streamsong and Colorado’s own Greeley Country Club—D’Souza spent eight years as the general manager at Kemper’s Butterfield Trail Golf Club, a midpriced Tom Fazio daily-fee in El Paso. He enjoyed coordinating and staging the club’s many charity events, but working six days a week left little time to volunteer for any of the causes. Then he had an idea. He noticed that a lot of his peers in the golf business “didn’t like dealing with charities and those kind of events because the tournament directors they were dealing with—a golfer or committee—had no experience doing it and were afraid to lose thousands of dollars if it didn’t go well, even though that’s a false perception.” So D’Souza came up with a solution that would help his PGA brethren and allow him give something back to the El Paso community: a training program for tournament directors with specs, lists and guides. He branded it Tournament 101.
COLORADO AVIDGOLFER | Spring 2019
“The name alone meant it was for someone who hadn’t done a tournament before,” he explains. He conducted it as a half-day seminar “where you could learn from a PGA Professional how to organize and run your tournament, how to make money on it and how to make it risk-free. “We’d teach them how the game works and how to play it. On hole-in-one contests, for example, we'd teach how to approach car dealers and how to get the insurance. When they left, they were prepared to build committees and run a tournament. ” D’Souza made his seminars free to anyone who had their event at his course, and because tournament directors and boards consistently turn over, the demand steadily grew. “Every year the people changed,” he remembers. “They brought the same binder and training kit.” They also left with a USB stick loaded with all the preformatted, plug-and-play budgeting spreadsheets, sponsorship forms and promotional flyers. “Even during the recession, our tournaments thrived. After all, for most charities, the golf event is their major fundraiser of the year; they can’t let things slip.” D’Souza’s tournament kits have become part of “the KemperSports way
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across the company,” he says. “It’s amazing what little help there is out there for charities looking to increase their proceeds. If we can provide that service, we’re doing good in the community.” And, whether in Texas or Colorado, golf tournaments do good community work. Without providing the full recipe for his secret sauce, D’Souza shares some of the ingredients to do that work even better.
DEVELOP THE EXPERIENCE
• Choose the right time of year and day for your climate, market, pricing and competing community events. Early and late-season tournaments often get the biggest fields and cost less than the highseason ones. • Aim high. Get the best course you can afford. The better the venue, the higher people think of your charity and the more they’re willing to pay. • Know your golfers and match the scoring method to your mission of the tournament. For charity tournaments, avoid using handicaps and net scoring. It limits your field/market and creates challenges. "I mostly recommend scrambles; they're the time-honored format," says D'Souza. • What are they playing for? “It’s
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2019 TOURNAMENT GUIDE a big mistake when charities don’t connect people visually to the cause at the registration table,” D’Souza says, suggesting a video, photographs or even an appearance by a beneficiary of the program. • Make the goody bag great. This creates the first impression of your tournament. You can’t go wrong with a logoed golf bag, cooler bag, shirt, cap, tumblers or a dozen premium golf balls. • Keep on-course fundraising games to one per nine holes, with the goal of getting $20 per comped player. Never do them on par-3 holes.
to adjust the number 30 days out,” D’Souza explains. “Most courses won’t have you do a final head count until two weeks before the event.” • Offset all costs. Get as much donated as possible—food, liquor, signs—and make everything (shirts, hats, golf-ball packaging, driving range, short-game area, hole contests), a sponsorship opportunity. • Leverage F&B. If you have a sponsor who, say, will donate breakfast burritos, see if the course will let them handle breakfast and the course will do lunch. Or, if it’s an afternoon event, get a lunch sponsor and offer the course the pricier dinner.
“Supporting the client is what PGA Professionals do; that's our responsibility,” D'Souza observes. “The golf course wins when your charity wins.” • Everyone’s a winner. The more people who leave with prizes, the better the impression of your tournament. Aim for at least 25% of the field to leave with a team or individual prize, even if they’re raffle or door prizes. • Get creative with contests. In addition to Closest to the Pin and Longest Drive, do a Longest Putt or Straightest Drive, Longest Club Toss, Backward Long Drive, Drive from a Chair, Chip to a Target. • Stagger the prizes. Instead of first, second and third, give them for first, sixth 18th and last. "Some people will complain, but it gives the less competitive players a way to win something—and a reason to come back again next year." • Bring in talent. More esablished tournaments can hire bands and comedians. If you can introduce some of your charity’s beneficiaries in a video or in person, it makes it more compelling.
BUILD YOUR BUDGET
• No surprises. Get all fees (green fee, cart fee, food, liquor, range fee), up front in a contract—and don’t forget taxes and gratuities. • Never sign a contract for a minimum of 100 players. “You want to have the ability COLORADO AVIDGOLFER | Spring 2019
• Look for ancillary money. There’s no shame in selling rope, mulligans and raffle tickets for a good cause. Just do it all at registration. You don't want to nickel-anddime players on the course. • Account for prizes. Don’t skimp on trophies, plaques and gift certificates. • Calculate your entry fee by tallying your golf, food costs and non-donated prize costs, plus the margin of profit you wish to make for player. Erring on the side of profitability limits your risk. • Take it to the next level. Determine the dollar amount ($10,000, $5,000, etc.) and value (how many foursomes, how much recognition, etc.) of sponsorship levels (i.e. Title Platinum, Gold, Silver, Bronze, Team and Hole). • Collect all entry fees and sponsorship fees prior to the event. Avoid no-pays and slow-pays with a “no pay, no play" policy. • Engage the course. Ask if the course can create an event microsite on its own website, whereby players can register, pay securely and get the most current information about the charity and the event (sponsorships, format, prizes, etc.). “We’ve done these at our courses,” says D’Souza. “It saves the charity from having to set up a vendor account. We help collect the
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fees and don’t pass along the costs."
BUILD YOUR COMMITTEES
• Pull around the chairs. The Tournament Director needs four chairpeople with distinct responsibilities: a hole sponsor chair; silent auction/goodie bag/raffle chair; operations/volunteer chair; marketing and golf team sales. Each has different and clear responsibilities, with subcommittees reporting to them. • Diversify the chairs. Select people from different industries with different professional networks. • Forewarned is forearmed. Make sure all committee chairs and subcommittee members understand the time and travel commitments involved and have them meet regularly with their volunteers. • Chart progress. Constantly revise and review progress with committee chairs and establish firm deadlines.
SALES AND MARKETING
• Create a target list for sponsors, casting as wide a net as possible. • Sell the right thing. “Tournament sponsorships are like marketing buys,” D’Souza says. “Companies sponsor golf tournaments—cars, real estate, banks— because they like that strong demographic.” • Leave an impression. Enlist someone to create a compelling leave-behind brochure or online video for team members to present to potential sponsors and players. • Follow the money. “Remember, even when selling foursomes, in many cases it’s not their own money, it’s their company’s. So, if you’re passionate about the cause, a company will field a team.” • "Hole up" with the sponsors. To sell teams and sponsorship, teach the committee and all involved to start at the top level and end with the hole sponsors. “Actually, the hole sponsorship is the most profitable,” D’Souza says. “Your fixed cost is just the cost of the sign, which you could also get as an in-kind sponsorship.” • Get social. Creatively push out the message on Facebook, Twitter, LinkedIn and Pintrest. Use photos and videos if possible. • Engage the course. The golf course is your greatest ally. Don't hesitate to ask the golf course to help fill the field, provide sponsor leads and promote your event to its database. "Supporting the client is what PGA professionals do; that’s our responsibility," D'Souza says. "The golf course wins when your charity wins." coloradoavidgolfer.com
Booze News
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ALCOHOL AND GOLF go together like peas and carrots. And there’s nothing like a few tipsy guests to drive up the price of a live auction item at a charity tournament. But the cost of serving all those guests could drive up the price of your event if you’re paying for every drink at an open bar. A little knowledge can go a long way. GET IT DONATED. Consult first with the course if it will allow outside alcohol. It’s not illegal; it just cuts into course revenue. Under Colorado law, a club may serve donated alcohol as long as a certified 501(c)(3) nonprofit organization is the beneficiary. DRINK IT THERE. By law, any spirit, beer or wine donated for a nonprofit event must be consumed at that event. It cannot be resold or taken off-premesis. You must return any unused alcohol to the donor. LET THE PROS POUR. For liability reasons, under no circumstances let volunteers or representative of the charity serve alcohol during the event. Either hire professional bartenders or use course personnel.
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DO SAMPLINGS. Liquor brands can conduct tastings of a beer, wine or spirit (in, say, a signature craft cocktail). Set up a station at the clubhouse and another at the turn (if the course doesn’t have returning nines). KEEP THE GIFT BAG DRY. If you want your guests to remember your event with commemorative bottles of vodka, wait to give them out until the end of the event. It is illegal to bring any type of alcohol beverage into a place that sells alcohol beverages, such as a golf course, let alone drink said beverage. Besides, a bottle in a golf cart is just one speed bump away from shattering.
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CUSTOMIZE COUPONS. Attract a liquor sponsor by printing its logo on drink tickets.
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GIVE TICKETS. If you don’t get liquor donated, go the drink-ticket route. Negotiate with the course based on two per player. Ask if the course will comp, say, 100 tickets. THERE’S AN APP CALLED UBER. Neither your charity nor the course want to risk legal exposure by knowingly allowing an inebriated person to drive home from your event. coloradoavidgolfer.com
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Before, During and After
Golf tournament planning in the three stages. PLAN AHEAD.
Sometimes a year out gives you just enough time. Design and use a written timeline. Stick to it.
PICK THE RIGHT COURSE.
Look at courses that are well known in the marketplace and will draw participants. While this can often up your price per player, you will probably attract more participants.
BE DETAILED-ORIENTED.
It’s the little things that will make players come back for the following year’s event. The gifts should be unique; nobody wants another hat, shirt or ball towel. Be sure to go over everything with the course—from dietary restrictions to who puts the water and chilled towel in every cart. Don’t assume the staff “will take care of it.”
ADVERTISE.
You don’t have to have a PGA Tour event’s budget to advertise through traditional channels. Partnering with a media outlet provides a much greater reach than your event could normally afford. Approach a radio or television station, newspaper, or magazine about being your Title or Presenting Sponsor in exchange for ads promoting your event.
CREATE A MEMORABLE INVITATION.
The ubiquity of texts and emails has made the impact of an actual paper invitation far more profound. Then start with the emails and social networking.
USE E-TOOLS.
Get Facebook friends to “like” your event, chat it up and regularly update its status. Tweet about it often, but don’t sell it too hard; rather, communicate enthusiasm and anticipation. Be sure to link to the event on the Website of the host or sponsoring company, charity, golf club, etc. Create a simple one-page Web site for your event. COLORADO AVIDGOLFER | Spring 2019
HYDRATE YOUR PLAYERS.
Market to members of the host club or course, offering an incentive (lower entry fee, extra benefits) to participate.
Have plenty of water and other liquids available in the cart and on the course. Beer doesn’t do the same job.
DON’T BE SHY.
Not only should you garner support from your company or the charity’s board of directors, but also make sure they are soliciting each of their vendors, boards and everyone else affiliated with them.
AFTER OFFER A DISCOUNT.
Before they leave, have your guests preregister for next year’s tournament.
COLLECT ENTRY FEES UPFRONT.
HOLD A POSTMORTEM.
This will ensure players will show up and they are committed to the event. It also prevents long waits at the registration table.
Once the numbers are in, convene the board to review financials and gather feedback for next year’s event. There’s always room for improvement!
HAVE A THANK-YOU DINNER FOR VOLUNTEERS.
DURING
Show your appreciation for those who made you look good.
HAVE AS MANY PRIZES AS POSSIBLE.
There’s nothing worse than the winning team receiving a prize and everyone else crying in their beers. Try having a contest on every hole—not just “closest to the pin” or “longest drive,” but fun contests like “closest to the water without going in” or “closest to the pin out of a greenside bunker.”
DON’T GO IT ALONE.
The biggest threat to the success of any golf tournament is not having people know their jobs on the day of the event. Too many times we’ve seen the tournament head flustered or overwhelmed due to changes, surprises or any curveball thrown their way. Put together a committee and make sure everyone on it understands their day of responsibilities. This only offers them a greater chance at enjoying the big day!
PHOTOGRAPH BY ARIEL BESAGAR ON UNSPLASH
BEFORE
GIVE SPECIFIC JOBS.
Who deals with team no-shows or additions? Who is spotting on prize holes? Who is handing out the goody bags?
LOOK FOR THREESOMES.
Invariably, one or two people don’t show. Always have a rule in place for threesomes. Depending on the format, make sure your solution keeps things fair.
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Charity’s Home Course
Far from the only Colorado course to host charity tournaments, SANCTUARY is the only one exclusively to do so, netting charities more than $100 Million since 1997. Here’s this year’s schedule and whom to contact about playing. JUNE 6 DENVER ACTIVE 20-30 Kenneth Monfort, 970-978-0351 e: kenny@monfortcompanies.com da2030.org JUNE 17 & 18 FLIGHT FOR LIFE— St. Anthony Health Foundation Amanda Popp 720-321-4318 or m: 814-777-2494 e: amandapopp@centura.org stanthonyhealthfoundation.org JUNE 20 ADOPTION EXCHANGE Jen Padgett, 303-755-4756 x260 e: jpadgett@adoptex.org adoptex.org
JULY 11 LEUKEMIA & LYMPHOMA SOCIETY Beth Muehlethaler, 720-440-8640 e: Beth.Muehlethaler@lls.org lls.org/rm
JUNE 24 JUNIOR ACHIEVEMENT Ellie Jordan, 303-628-7366 e: ejordan@jacolorado.org jacolorado.org
ANCHOR CENTER FOR BLIND CHILDREN
JUNE 27 ANCHOR CENTER FOR BLIND CHILDREN LeAnn Donahue, 303-377-9732 e: ldonahue@anchorcenter.org anchorcenter.org
AUGUST 22 COLORADO STATE PATROL FAMILY FOUNDATION Annette Westphal, 303-549-2145 e: amdwestphal@yahoo.com cspff.net
AUGUST 5 CHILDREN’S HOSPITAL Erin Beimford 720-777-1796 or m: 720-291-0163 e: ebeimford@ childrenscoloradofoundation.org childrenscoloradogfoundation.org
AUGUST 26 PROJECT C.U.R.E. Karen Rosen, 303-490-4022 e: karenrosen@projectcure.org projectcure.org
AUGUST 8 AIMCO CARES Kelly Fallin, 303-901-2462 e: Kelly.Fallin@aimco.com aimco.com AUGUST 9 NAVY SEAL FOUNDATION Jennifer Bragraw 757-363-7490 x.204 e: jbragaw@navysealfoundation.org navySEALfoundation.org
JULY 22 DIAMONDS IN THE ROUGH/ HYDE PARK JEWELERS Ellen Robinson, 303-698-1151 e: ellen@erhassociates.com hydeparkjewelers.com/ diamonds-in-the-rough-foundation
JUNE 26 ARRUPE JESUIT HIGH SCHOOL Mary Barrett 720-726-3395 or m: 303-877-4781 e: mbarrett@arrupejesuit.com arrupejesuit.com
AUGUST 1 VOLUNTEERS OF AMERICA Denise Robert 303-368-5208 or m: 303-570-7577 e: Denise@deniserobert.com voacolorado.org
AUGUST 11 & 12 BOYS & GIRLS CLUBS OF AMERICA Stephanie Barreras, 972-581-2372 e: sbarreras@bgca.org bgca.org
JULY 24 CRAIG HOSPITAL Caroline Craven, 303-789-8578 e: ccraven@craighospital.org craighospital.org JULY 25 HOPE HOUSE OF COLORADO Lisa Schlarbaum, 720-448-5725 e: lisaschlarbaum@ hopehouseofcolorado.org hopehouseofcolorado.org
AUGUST 14 MT. CARMEL VETERANS SERVICE CENTER Melodie Owens 719-309-4771 or m: 719-231-5473 e: mowens@mtcarmelcenter.org mtcarmelveterans.org
JULY 29 NATIONAL JEWISH HEALTH Janna Fisher, 303-728-6576 e: fisherj@njhealth.org nationaljewish.org
AUGUST 15 FOOD BANK OF THE ROCKIES Kristina Thomas, 303-375-5838 e: kthomas@foodbankrockies.org foodbankrockies.org
JULY 31 BIG BROTHERS BIG SISTERS OF COLORADO Juliana Wierimaa 303-800-7251 or m: 720-212-9616 e: julianaw@biglittlecolorado.org biglittlecolorado.org
AUGUST 19 TENNYSON CENTER FOR CHILDREN Hillary MacArthur, 720-855-3324 e: Hillary.MacArthur@ tennysoncenter.org childabuse.org
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SEPTEMBER 9 BOY SCOUTS OF AMERICA, DENVER AREA COUNCIL Dave DeCecco, 720-266-2132 Dave.Dececco@scouting.org denverboyscouts.org SEPTEMBER 10 ROCKY MT. ADVENTIST HEALTHCARE FOUNDATION – Castle Rock Adventist Hospital (CRAH) Valerie Ross 720-455-2534 or m: 720-879-8490 e: valerieross@centura.org castlerockhospital.org SEPTEMBER 11 ENERGY OUTREACH COLORADO Denise Stepto, 303-226-5050 e: dstepto@energyoutreach.org energyoutreach.org SEPTEMBER 19 STEADMAN PHILIPPON RESEARCH INSTITUTE Lynda Sampson, 970-479-1563 e: lsampson@sprivail.org sprivail.org coloradoavidgolfer.com
OUTSTANDING
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Fox Hollow and Homestead offer a unique mix of terrain types and course challenges. Nestled next to Bear Creek Lake Park on native rolling prairie lands, both courses offer an opportunity for escape and relaxation with tranquil lakes, quiet streams and spectacular vistas.
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What’s a Golfer to Do? MORE THAN 200 charity golf tournaments take place every year in Colorado—many on the same day. What’s a philanthropic golfer to do? To keep a realistic tournament schedule, consider the following. WHERE? Charity tournaments often provide the only chance many of us get to play exclusive courses like Castle Pines Golf Club, Sanctuary or Cherry Hills. That opportunity won’t come cheaply, but how often will it come up, especially in the name of a good cause? (We’re talking the charity, not your bag-tag collection.) WHY? Did you lose a friend or relative to cancer? Does someone you know have Alzheimer’s? Do you want to help wounded veterans or end homelessness, poverty and child abuse? Support something to which you have personal connection. PRICE? Tournament entry fees cover more than a green fee. Look for the biggest
bang for your buck. Does the price include one or two meals? A box lunch or buffet? Is the event known for its gift bag? Is the experience worth the price of admission? CONNECTIONS? Playing an event among prospective or current business contacts can advance your career. Declining one that benefits a friend’s favorite cause may create a rift. One option: Play in the business one and donate to your friend’s charity. STATUS? Certain tournaments carry more prestige than others do. Whether it’s for networking purposes, bragging rights, or just to add some high-status swag to your collection, don’t pass up a coveted opportunity. FORMAT? Every format has its pros and cons. If you’re a competitive golfer, the scramble format can be frustrating and painfully slow, but everybody gets to participate.
You’d prefer a best ball, where everyone plays his or her own ball, or even a shamble, where players play their own ball from the best drive of the group. TRADE? Never underestimate the value of in-kind donations. Tournament organizers often accept these in exchange for entry fees, making barter a great way to stretch your charity tournament dollar. FUN? Does the tournament offer anything quirky or distinctive that makes it more than 18 holes of golf? A unique format? Awesome gifts? A trick-shot artist? Entertainment? Non-golf ctivities for the family? TRADITION? Whether it’s to support a cause, spend time with good friends, or out of sheer force of habit, many people play in the same tournaments every year. If you like the event and the people, there’s nothing better than teeing it up with friends in the name of a worthwhile cause.
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Perry Park COUNTRY CLUB
Timeless Beauty. Amazing Golf.
ONLY 20 MINUTES FROM CASTLE ROCK! 10 Memberships Available at $3,000 (Regularly $4,500) For 50 years we have been providing an extraordinary golf experience at an exceptional value. This Spring, to fill our 300 member cap, we’re offering 10 Full Golf memberships at the very attractive price of $3,000. It’s a unique chance to make your home course the one AvidGolfer’s 2019 Caggy Awards chose as one of the best values and most underrated in Colorado. Plus you’ll experience all the benefits of an outstanding private club: including a laid back atmosphere, mountain views close to home, a stunning golf course and many social activities year round. For more information on these memberships, contact Amy Morrow at 303.681.3305, Ext 4 or amorrow@perryparkcc.com. And visit our website at www.perryparkcc.com.
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Mistakes Not To Make When planning a tournament, don’t... ...PROCRASTINATE. Plan earlier than you ever think necessary. Then add a month. ...BE AN ARMY OF ONE. Set up small, accountable committees. ...CEDE CONTROL TO SPONSORS. Sponsors help offset costs and can add legitimacy to your event. But don’t letyour tournament become a trade show. Limit giveaways to before or after the round, and confine the appearance of logos on apparel to presenting sponsor only. The cleaner the item, the more someone will wear it again. ...ALLOW ON-SITE PAIRING changes. Just say no. Addressing all changes at a pretournament pairings party is a good way to avoid the discontent, chaos and confusion caused by last-minute changes. If you don’t have a pairings party, don’t disclose the pairings in advance to the participants.
...STUFF GIFT BAGS AT THE EVENT. Gather all items for gift bags with enough time to hold a pre-event bag-stuffing party. This builds camaraderie among board members and volunteers. ...NICKEL-AND-DIME PLAYERS. Too many upsells (mulligans, betting holes, raffles) will turn off even the most bighearted of players. ...ASSUME THE COURSE “will take care of it.” Golf courses are great allies but there’s always some detail—like putting sleeves of balls on carts—that becomes a question of responsibility. ...SKIMP. Even if you have great friends and a greatcause, people will be disinclined invite people or even to return if an event appears to be done on the cheap. Everyone can spot low-end shirts and golf balls. And if there are no contest holes, drink tickets or
decent eats, there’s not much future for the tournament. ...ALLOW PLAY WITHOUT PAY. Even friends don’t let friends play without paying. If necessary, set up an account with a mobile credit card system (Square, Intuit, PayPal) so you can swipe cards with your smartphone. ...RELY ON ONE TYPE OF MARKETING. With people receiving information so many ways, you have to use everything at your disposal to get out the word: eblasts, snailmail, Facebook posts, Tweets, Instagrams, texts and phone calls. ...PICK A BAD DAY. Avoid times when manyof your guests might be committed to another charity event or a club championship. Know when three-day weekends, school vacations and Jewish holidays fall.
ELEVATE YOUR GAME at Eagle Vail Golf Club T
ake in spectacular Rocky Mountain views as you play the challenging 18-hole championship course or Par 3 course. Enjoy a well-deserved meal at the Whiskey Hill Golf Grill afterwards. Call us to schedule a group or private lesson.
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Let CAG Help Register your tournament on our site to help fill your tee sheet—and your gift bag with the CAG CHARITY KIT. Colorado AvidGolfer appreciates all the hard work that goes into planning a successful charity golf tournament. To show our appreciation to the planners, players and course personnel who help improve the communities in which we live—and to help maximize the impact of these golf events—we offer the CAG Charity Kit. This free online service lets you register your tournament at coloradoavidgolfer.com/ register-your-tournament. Simply complete the form. Registration automatically lists you on our events calendar, where people can learn about your tournament, your cause and how to sign up and play. Registration also entitles you to a complimentary issue of Colorado Avid Golfer the for every player in your event (available for pickup at the PGA TOUR Superstore at 9451 E. Arapahoe Road in Greenwood Village; arrange ahead with Vince Recine at 720-219-0158). You’ll also receive preferred treatment from our valued partners on tournament-essential goods and services:
GIFT-BAG ITEMS
The PGA TOUR Superstore offers: • $20 Event Gift Cards at a 50% discount for organizations wishing to purchase them to use a tee gifts for each player in their event. (Min. 40 player field). • Organizations that purchase Event Cards will receive the following items at NO CHARGE: • PGA TOUR Superstore Goodie Bag (One per player: includes tees, ball marker, divot tool and koozie); • Performance Practice Bay Certif-icate (one per player: redeem for a free 30 minute practice session in our performance practice center); • One PGA TOUR Superstore Players Club Plus Golf and Tennis Membership to Auction or Raffle; • Sponsored Hole-in-One Contest for a $1,000 shopping spree to the PGA TOUR Superstore) Tournament directors also receive a one-time 10% discount on select in-store merchandise and gift cards. Visit pgatoursuperstore.com/lessons-servicesCOLORADO AVIDGOLFER | Spring 2019
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events-host or contact Vince Recine at 720-219-0158.
HOLE-IN-ONE PRIZES & INSURANCE
National Hole-in-One offers a 10% discount on the complete Hole-In-One promotion packages. • Your organization may offer a prize worth up to $1 million for a Hole-In-One. You select a par-3 hole, and if one of your event’s lucky golfers should make an ace on this selected hole, NHIO will pay for the prize. • You receive promotional signage and other materials that combine the thrill of golf with the added enticement of a fantastic Hole-In-One prize. To receive the Colorado AvidGolfer Affinity 10% Discount call 877-368-2259 and mention code “AVID” when ordering. Visit hio.com for sample Hole-In-One packages.
SIGNAGE
Specializing in providing innovative branding signage for charity, corporate and pro-am golf tournaments, Fairway Promotions’ complete product line is designed to maximize on-course visibility for you and your sponsors throughout the tournament. All of Fairway Promotions’ products are constructed from the highest quality materials and are printed using the latest technologies. Visit fairwaypromotions.com or call 877-291-9315 for more information.
DISCOUNTED GOLF
Give your players the gift of golf. The Golf Passport presented by FirstBank offers more courses, greater discounts and more weekend play than any discount program! Save at 63 of Colorado’s best courses, including exclusive offers from The Ridge at Castle Pines, Green Valley Ranch, Colorado National, Inverness and more! All Golf Passport Members receive a FREE Custom Hybrid or Wedge from Warrior Golf, Preferred Clientele Club Membership (Dine and Save at more than 120 locations) and a digital subscription to Colorado AvidGolfer. Visit coloradoavidgolfer.com/golf-passport for info. For event bulk discounts on the Golf Passport, contact Melissa Holmberg at 720493-1729; melissa@coloradoavidgolfer.com coloradoavidgolfer.com