Here’s How I See the NAR Settlement Affecting Buyers, Sellers and Their Agents
Two weeks ago I focused on how the media has covered the settlement between the National Association of Realtors (NAR) and sellers regarding the payment of buyer agent commissions. At the end of that article I directed readers to my blog to read my further thoughts about how the settlement would affect buyers, sellers and their agents.
Since not all readers visited that website (or it might have crashed), I’ll share those insights in this week’s column.
Estate Commission (CREC) will tweak the Exclusive Right to Sell (listing) contract to remove the offer of co-op compensation from Sec. 7.1.1. Instead of entering, for example, 5% to 6% as the commission, the contract will likely show 2.5% to 3% as the commission.
Note: This column was published last Thursday in the Denver Post but not in the weekly newspapers.
I’m convinced that sellers will still want to offer some amount of compensation to buyers’ agents as an incentive to show their homes. Because co-op commissions will no longer be published in the MLS, listing agents will come up with off-MLS ways of providing that information. Failing that, they should expect buyers’ agents to call them before an offer is submitted to find out what compensation, if any, can be inserted in the purchase contract.
Buyers’ agents who didn’t get their buyer to agree to pay them a commission can be expected to call listing agents about compensation before they even show the listing. If more than one agent asks the listing agent that question and then fails to set a showing, the listing agent might get his seller to offer a coop commission.
Note: Although co-op compensation will not appear on the MLS, listing agents (like Golden Real Estate’s) who create a website for each listing can mention co-op compensation there, and ads (like the one below) can include that information too, drawing buyers to show your listing over other listings.
Here are some practical changes that can be expected. First, the Colorado Real
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If the seller agrees to the idea of incentivizing buyers’ agents, it could be expressed in a newly created section of the listing agreement or under Additional Provisions like this: “If a buyer’s agent requests compensation, Broker is authorized to offer x% commission to be paid by Seller at closing.”
Beware, however: Not offering the exact same commission to every inquiring agent could constitute a Fair Housing violation. It would be better to publish that amount, such as on a listing flyer and/or listing website.
I have always advocated for buyers to have professional representation, so I welcome the settlement’s requirement to have a signed buyer agency agreement before showing listings. This can be a 1day or 1-week agreement, to allow the buyer time to decide if he/she wants a formal exclusive relationship with that agent. However, buyers will likely be reluctant to sign anything just to see a home, so they will likely call listing agents instead.
When a listing agent shows his or her own listing, the buyer isn’t required to sign anything, although the listing agent is required to present the buyer with a “Brokerage Disclosure to Buyer” that he/ she represents the seller and that the buyer is a “customer.” (Buyer can decline to sign that disclosure.)
Are listing agents prepared for that onslaught? Listing agents who are used to putting a listing in the MLS and wait-
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ing for other agents to sell it won’t like buyers asking for showings — especially once they aren’t able to get sellers to sign a 5% to 6% listing agreement.
The rules will disproportionately hurt buyers who can barely afford a downpayment, unless lenders allow a buyer commission to be included in the loan amount, and those buyers won’t be able to come up with thousands in cash to pay their agents. Those buyers will surely go to listing agents directly.
Meanwhile, listing agents are used to their paycheck doubling when they don’t have to share their 5 to 6 percent commission with a buyer’s agent. That’s going to go away unless listing agents convince their sellers to put a provision in their contract that if no commission is owed to a buyer’s agent, then the listing commission is increased by x%.
The CREC’s Exclusive Right to Buy contract has long had a section which says the buyer’s broker will request payment from the seller but, failing that, buyer agrees to pay a stated fee for representation. Here’s how those sections of the buyer agency contract read:
Buyers can be expected to resist almost any percentage, since they have never paid a commission in the past. Because of this, more buyers can be expected to call listing agents to see homes instead of hiring a buyer’s agent, although I’ll continue to advocate for buyers to hire an agent to represent them.
Justifying the listing commission will be an easier sell, but only if the listing agent offers the kind of value we do at Golden Real Estate. It will be a harder sell for listing agents who provide minimal value to their sellers.
Here’s a partial list of the value Golden Real Estate agents provide to our sellers:
A free staging consultation
Free use of our box truck, free moving boxes, and free packing materials, including bubble wrap
Magazine quality still photos, HD narrated video tour, and aerial photos and video
Custom websites for each listing and custom URLs (e.g., yourhome.com)
Advertising your home next to this
These will become the default sections in the buyer agency contract. Agents working with a buyer will seek to insert 2.5% to 3% in their buyer agency agreement in case a seller doesn’t agree to that much (or any) compensation for the buyer’s agent. Percentages like that will be a hard sell, because the buyer would be on the hook for the difference between what the seller pays (if anything) and what’s in their buyer agency agreement.
real estate column in the Denver Post and 23 weekly newspapers
Discount on the listing commission when we don’t have to pay a buyer’s agent and/or when we earn a commission selling you a replacement home.
The NAR settlement still allows the MLS to include an offer of monetary concessions for buyers, such as paying for buyers’ closing costs, or paying for an interest rate buydown on buyer’s loan.
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